Stephen P.

Rogers
sprmgtd@comcast.net
329 South Wind Road, Ruxton, Maryland 21204 410-296-8611 (home) / 410-440-0615 (cell)

PROFILE / QUALIFICATIONS

President / COO / CMO / Executive Vice President

Strategic Planning / Integrated Direct Marketing / Branding / Market Analysis
Business Development / New Product Introductions / Director of Corporate Initiatives
Mergers & Acquisitions / Key Project Management / Budgeting Profit & Loss Management
A highly qualified business and marketing/communications professional with extensive corporate, strategic, creative and
executive management experience with large national, multi-national and medium-sized regional corporations.

A proven and effective hands-on manager of people in general market and all integrated platforms including; direct
response, interactive/online, TV, radio, print and out-of-home. Proven builder, trainer and leader of world-class teams in
good times and bad, through periods of rapid growth, acquisitions, and reorganization.
Key Management Skills:
• Blend of strategic vision and marketing expertise with diverse experience delivering strategic, fully integrated,
results-oriented, solutions for consumer and business-to-business markets.
• Adept at streamlining operations, cutting costs, managing rapid growth, enhancing shareholder value.
• Utilizes an instinct for what sells and how to meet objectives.
• Understands market trends, target needs and demographic analysis.
• Successfully works with top management to maximize revenue, profits and improving efficiency and productivity.
• Will win staff, senior management and Board cooperation at all levels.
Business Experience: Demonstrated success in integrating traditional and new media strategies including direct response,
to grow market share for clients in; Retail, Multi-Outlets/Franchise, Energy, Healthcare, Financial, Travel/Tourism, Consumer
Package, Goods, Automotive, Commercial/Retail/Residential Builders & Developers.

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

VINE COMMUNICATIONS GROUP- Baltimore, MD 2008 – Present
Owner / Managing Partner
Company offers a new kind of communications consultancy, emphasizing ‘media neutral’ solutions - Solutions necessary
to create and execute vertically and horizontally integrated, marketing and communications programs.
• This ‘agency for the future’ provides the highest level of creative execution; is consistently managed across all
communications disciplines and is designed specifically for clients who are tired of just the traditional solutions.
• The Group’s diverse, but totally integrated components, are unique to the needs of each client’s assignment.
• The team, experienced in consumer and/or business-to-business sectors, depending on need, is dedicated to
providing successful results for regional and national entrepreneurial clients.

H&D BRANDING, INC. (Harvey & Daughters, Inc). - Baltimore, MD 2007– 2008
Executive Vice President / Director New Business / Client Services and Creative
Recruited to reposition and convert this 21 year old package design studio and in-store promotions agency from a
package goods and point-of-sale design studio to a strategic marketing oriented, full-service communications firm.
• Reorganized, stopped hemorrhaging of staff, and initiated an environment of shared responsibility and client
profitability.
• Implemented disciplines for the group in the areas of annual strategic planning, budgeting and campaign
development for agency clients.
• Wrote a comprehensive new business plan focused on national CPG companies, including an ‘organic growth’
strategy targeting the conversion of select, existing clients into full-service, client/agency relationships.

GKV COMMUNICATIONS, INC., Baltimore, MD 2003 – 2006

COO / Executive Vice President / Director Client Services
Managed overall supervision of account management group, including annual strategic planning, budgets, and campaign
development for agency clients of this leading, $130M, mid-Atlantic, full-service, marketing/communications agency.
• Responsible for new business planning, acquisition and writing agency responses for prospective clients’ RFPs.
• Increased billings by $30M+ in 18 months.
 • Restructured account management staff into three operating groups to improve client relations and to increase
group supervisors’ responsibilities including; establishing function of monthly and quarterly income projections,
necessary to maximize staffing efficiency and accommodate new business wins.

STEPHEN P. ROGERS – Page 2

BATES SOUTHWEST, INC., A Bates Worldwide Company, Houston, TX 1999 – 2002

President
Prior to being acquired by WPP, Bates Worldwide was one of the largest advertising and integrated marketing
communication networks in the world with annual billings of $8.5 billion; billings in the Southwest region exceeded $160M
• Responsible for development of new business plan, account activities with emphasis on strategic direction,
day-to-day agency management and creation/research of agency acquisition growth plan for Southwest region.
• Stabilized relationship of two leading accounts and increased agency gross income (AGI) by approximately 35%
in three months.
• Responsible for winning over $15 million billings including the successful roll-out of a national product into the #2
market share position.
• Authored and directed a strategic communications campaign for a non-profit client that exceeded its objectives by
over 220% in year one. This unique and comprehensive campaign won marketing/creative awards including; two
National Academy of Television Emmy Awards an AMA Crystal Award and two EFFIE’s.

BLACK ROGERS SULLIVAN GOODNIGHT, INC., Houston, TX 1991 – 1999

Partner/President / COO and Chief Creative Officer
Responsible for day-to-day management, new business acquisitions and strategic planning of this full-service,
communications agency headquartered in Houston with operations in Dallas and Austin.
• Maintained direct, hands-on management supervision of Houston-based clients.
• Supervised creative group and actively participated in development of marketing and creative strategy for clients.
• Conceived and implemented a new vision, mission statement, and organizational structure to support growth.
• Designed and executed a Southwest region research study to determine market awareness levels/perceptions of
BRSG vs. principals/management of competing agencies.
• Leadership efforts saw the agency growth from $20M to over $90M in billings with additional offices acquired and
opened in Dallas and Austin.
• Within 24 months, gross agency earnings increased by almost 200% as a direct result of new business acquired.

FOGARTY, KLEIN & PARTNERS, Houston, TX 1987 – 1991

Executive Vice President / Principal / Director of Client Services
Engineered and initiated - at the bequest of Bozell, Inc. Corporate Board of Directors - the Fogarty & Klein acquisition of
the Bozell Houston Profit Center. The acquisition was completed in 10 days.
• Successfully transferred over $12M in client capitalized billings to F&K
• Joined two other principals and played major role in growth and management of company from $15M billings to
over $90M in four years.
• Managed clients’ marketing/communications strategy, supervision of staff and client P&L’s.
• Led and/or actively participated in all new business and agency planning.
• Won a start-up client that grew to become the nation's third largest disposable diaper company and INC.
Magazine’s #1 growth company.
• Successfully, managed the merge of clients/staff from acquisition of $30M Winius/Brandon,Inc. ad agency.

BOZELL, INC., - Newport Beach / Los Angles, CA / Houston, TX / New Orleans LA (The Early Years)
Executive Vice President / COO / Profit Center Manager
BOZELL / True North was a $1.5 billion international, full-service, Marketing / Media / Advertising and Public Relations
agency network acquired by InterPublic Group.
• Youngest person ever promoted to Vice President/COO of a Bozell office in the history of the company.
• Managed and provided strategic marketing and creative leadership for four offices; Newport Beach, CA;
Los Angeles, CA; Houston, TX; and New Orleans, LA.
Bozell & Jacobs - Houston, TX and New Orleans, LA - EVP / COO / Profit Center Manager
• Returned office to profitable position after years of significant losses by recapturing bad debt and restructuring
staff for greater efficiency.
• Launched new business effort to offset lost and/or resigned clients for a significant net gain of billings during a
declining Houston economy.
• At the bequest of the Board of Directors of parent corporation, Lorimar Telepictures, successfully negotiated sale
of Bozell & Jacobs / Houston to Fogarty & Klein.
STEPHEN P. ROGERS – Page 3

(BOZELL, INC, Continued)

Bozell & Jacobs / Pacific – Los Angeles, CA - Senior Vice President / COO / Director Client Services
• Architect of a 5-year plan to combine Newport Beach and Los Angeles offices into one operating entity to
maximize efficiency of staff.
• Maintained over 65% of gross income from Orange County clients and reduced overhead/operating costs by
approximately 55%.
• Cited as individual responsible for growth of largest client to $10.8M billings in less than one year.
• Created research/direct mail study of new business prospects; resulting campaign consisted of four consecutive
mailings that generated responses of 54%, 47%, 32% and 27%, respectively.
• Follow-up in year-one resulted in wins of approximately $15 million in annual billings.
Bozell & Jacobs / Pacific – Newport Beach, CA - Vice President / General Manager
• Responsible for coordination and implementation of Bozell systems and procedures into recently acquired
Fawcett Advertising.
• Assumed control of the strategic marketing and concept/direction of creative product to stabilize community.
• Established Yellow Pages, Direct Response, PR and Recruitment Advertising divisions, resulting in 25% increase
of income.
• Developed and implemented a plan to eliminate a $700,000/yr. loss and reach profitability in just over 12 months.

Bozell & Jacobs – Houston, TX - Account Supervisor / Art Director

• Started career as an Art Director winning local, regional and national creative awards including Best National
Campaign by National Banking/S&L Association.
• Won national design award for the creation of comprehensive corporate identity program/campaign for one of the
nation's largest gas utilities.
• Promoted and transferred to Bozell/Pacific after helping develop a key new business win of a California based,
Fortune 500 Corporation.

EDUCATION

• Bachelor Fine Arts – Advertising/Communications, Louisiana Tech University

• Dual Citizenship – United States and United Kingdom, Native of Llangollen, Wales, U.K.
• Raised in U.K., Uganda and Tanzania, East Africa
• Numerous Industry Management Courses including: Wharton School of Business Management,
4A’s Sr. Management & Creative Director Seminars, Financial Training for Non-Financial Executives

PROFESSIONAL ACTIVITIES & RECOGNITION

• Serve on National ADDY Committee (1987-Present)

• Advisory Board of Directors Southern Illinois University School of Journalism (2008-Present)
• President Baltimore/AAF (2007- Present) Member Executive Board of Directors (2004-Present)
• Chair of AAF National ADDY Committee Creative Competition (1995 to 2004)
• Board Member Houston Zoological Society / Chair of Marketing Committee (1994-2001)
• Member American Advertising Federation (AAF) National Board of Directors (1994-98)
• Recipient AAF Silver Medal (1996)
• Chair AAF Division I National Committee (1995); Chair AAF Central Region (1994-96)
• Co-Chair AAF National Conference Committee/Houston (1994)
• President Houston/AAF (1992-93) Houston/AAF President's Council 16 years
• Board of Directors Gulf Coast United Way (1987-1998); Chair of Marketing Committee (1988-90) Board of
Directors Gulf Coast United Way (1987-1998)
• Judged over 150 local, regional and national creative awards competitions
• Guest speaker at ad clubs and universities on topics ranging from the “Future of Advertising” to “Effective Creative
Management” and “Branding.”
• Recipient of more than 100 local, regional and national creative awards; National/Regional ADDYs, AMA Crystals,
BMA Lanterns, Best of the West, Telly’s, two EFFIE’s, and two National Emmy Awards
• Member American Association of Advertising Agencies
• Member American Marketing Association