Cleveland State University, Prague, September 11 - September 19, 2015

Fri, Sep 11, 2015

arrive Prague

day 1

meet ISP Program Manager at the airport

transfer to the city center
afternoon

late afternoon

bus transfer

group lunch

restaurant

cultural event: guided tour of Prague

discover the magical 'city of a hundred spires,' walk through its fairytale small lanes and see its major landmarks including Old Town Square
and its astronomical clock, Wenceslas Square and Charles Bridge

bus/walk

transfer to hotel/check-in
evening

Sat, Sep 12, 2015

welcome dinner

walk

return to hotel

walk

day at leisure

day 2

breakfast

hotel

free day for sightseeing & shopping (lunch on your own)

evening

Sun, Sep 13, 2015

cultural event: soccer match

experience the atmosphere of Czech soccer! you will see a match of
one of the Prague-based teams against its rival in the Czech highest
soccer league
(depending on schedule)

day at leisure

bus transfer

day 3

breakfast

hotel

free day for sightseeing & shopping (lunch on your own)

Mon, Sep 14, 2015

orientation day

day 4

breakfast

morning

afternoon

evening

hotel

visit: development of business practices in the region - 25 years of

capitalism and strengthening US-Czech relations
e.g. US Embassy Prague
presentation, discussion

bus half day

group lunch

restaurant

cultural event: guided tour of Prague Castle

this tour of Prague Castle, the largest coherent castle complex in the
world, will take you through the centuries of the Old Royal Palace, St.
George's Basilica and Prague's ancient symbol, St. Vitus Cathedral

bus/walk

group dinner with folklore show

bus transfer/restaurant

return to hotel

bus transfer

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Tue, Sep 15, 2015

automotive industry - an engine of Czech economy

breakfast

morning

day 5
hotel

visit: how to market cars to millennials

e.g. Hacker Agency
management presentation, discussion

bus full day

lunch on your own

afternoon

evening

visit: the current trends in European automotive sector

e.g. Skoda Auto, a. s.
management presentation, discussion, tour of facilities
cultural event: jazz experience - dinner & concert
Prague's music scene is not just opera and chamber music, but the city
also boasts a very strong jazz tradition. Enjoy a nice dinner and some
mellow music in one of the Prague's renowned jazz clubs.
return to hotel

Wed, Sep 16, 2015

bus transfer

marketing & green energy

breakfast

morning

late morning

bus transfer/restaurant

day 6
hotel

case study: adapting global strategy for Czech consumers

e.g. Lion Communications
(a holding company joining Czech branches of Leo Burnett, Saatchi &
Saatchi, and Publicis)
management presentation, case study, discussion

bus full day

visit: green energy in Czech and European framework - the

importance of public subsidies in the development of renewable
energy sector
e.g. Nano Energies
management presentation, discussion
lunch on your own

afternoon

evening

visit: brewing industry - product and process innovation in a sector

with a long respected tradition
e.g. Plzensky Prazdroj - Pilsner Urquell
e.g. Velke Popovice Brewery
management presentation, discussion, tour of facilities
networking event at Hoffa Bar with ISP speakers
return to hotel

walk/bar
walk

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Thu, Sep 17, 2015

esk Krumlov

day 7

breakfast

hotel

cultural event: full-day trip to esk Krumlov

discover one of Bohemia's prettiest towns, esk Krumlov - a UNESCO
World Heritage Site - with its enchanting medieval castle & narrow
lanes. A must-see on your visit to the Czech Republic!
Fri, Sep 18, 2015

Czech Airlines & global media

breakfast

morning

afternoon

evening

visit: managing the entry of a foreign investor - how Korean Air

improved Czech Airlines
e.g. CSA a. s. (Czech Airlines)
management presentation, discussion

bus full day

group lunch

restaurant

visit: the importance of uncensored information in censored regimes

e.g. Radio Free Europe
management presentation, discussion
farewell dinner with the view of Prague panorama

bus transfer/restaurant
bus transfer

depart for USA

day 9

breakfast
early morning

day 8
hotel

return to hotel
Sat, Sep 19, 2015

bus/walk

hotel

check out/transfer to the airport

bus transfer

depart for USA

air

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