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Unit10 Feb2015 PDF
Unit10 Feb2015 PDF
MARKET SUCCESSES
AND FAILURES
Courtesy of US Coastguard
WHY MANY, BUT NOT ALL, GOODS ARE BOUGHT AND SOLD IN
MARKETS. HOW MARKETS CAN WORK WELL, BUT SOMETIMES FAIL.
You will learn:
That the functioning of markets depends on the establishment of property rights and
enforcement of contracts by governments.
Market failure arises from a lack of competition, or external effects such as pollution and
knowledge creation.
How private bargaining, government policy, or a combination of the two might improve
this allocation.
That the distribution of income among individuals depends on what they own (including
their skills), and on the prices at which these endowments are traded.
That for moral and political reasons some goods and services are not traded on markets,
but are allocated by other means.
See www.core-econ.org for the full interactive version of The Economy by The CORE Project.
Guide yourself through key concepts with clickable figures, test your understanding with multiple choice
questions, look up key terms in the glossary, read full mathematical derivations in the Leibniz supplements,
watch economists explain their work in Economists in Action and much more.
Funded by the Institute for New Economic Thinking with additional funding from Azim Premji University and Sciences Po
markets might seem to be everywhere in the economy, but this is not the
case. Firms, as we have seen in Unit 6, are organised hierarchically, not as a market.
Families do not allocate resources among parents and children by buying and selling.
Governments use the political process rather than market competition to determine
allocations of resources, such as the public road system.
In the past markets played a far smaller role in the economy. While people have
exchanged goods over long distances for at least 50,000 years, for most of human
history and prehistory there was no market in land or labour, because we didnt have
the conditions we needed to create a market. So what does a market require?
The most important requirement is private property. If something is to be bought
and sold, then it must be possible to claim the right to own it. You would hesitate
to pay for something unless you believed that others would acknowledge (and if
necessary protect) your right to keep it. Owning something, as we have seen in Unit
5, means two things: you can exclude others from using it, and you have the right to
any income that it creates including from the sale of it. Markets in land did not exist
through most of human history simply because individuals could not own land (in
many economies a farmer could exclude others from the land that he traditionally
used, but could not sell that land).
Markets in labour came into existence in two forms. The first was slavery, in which
the labourer himself or herself was sold. In the second and eventually more common
form, labour (meaning the activity of work) is not what is bought or sold. Instead the
employer buys the right to direct the workers activities during a specified period of
time, as we studied in Unit 6. The worker rents a willingness to be directed in this
way.
Therefore markets require a system of property rights, laws preventing theft or other
violations, and a means of enforcing and settling disputes regarding them.
Government has the important role of establishing and maintaining the legal
institutions supporting markets. The courts and police give governments the
ability to control theft, and the courts intervene in cases in which more than one
person claims ownership. Formal legal documents and a system of registration may
guarantee ownership of higher value goods, including land and houses.
If goods are privately owned, the only ways to acquire them are by buying them, or
being given them. Buying low-value tangible goods involves a straightforward swap
for money, but more complex transactions require contracts that can be used in court
as evidence that the parties agreed a transfer of ownership. For example, an author
1. Do these findings suggest that strong legal institutions are not necessary for
markets to work?
2. Consider some market transactions in which you have been involved. Could
these markets work in the absence of a legal framework? How would they be
different?
3. Can you think of any examples of transactions where repeated interaction helps
to facilitate market transactions? Why might this be important even when a legal
framework is present?
Source: Fafchamps, M. and Minten, B. 2001. Property Rights in a flea market economy, Economic
Development and Cultural Change, 49(2), pp. 229-267.
where property rights exist, it is possible for markets to function. But, for a
market to function well, the messages that prices send must be the right ones. That
is, prices must measure the true scarcity of a good.
When prices send the wrong messages we have what is called a market failure. One
cause is a lack of competition. Competition among many buyers and sellers is an
essential part of Adam Smiths reasoning and, when it is absent or limited, the
invisible hand will not work.
We examined the implications of competition in Units 7 and 8. Firms facing little
competitionmonopolists or those producing differentiated goodsset their prices
above marginal cost. The price at which the good is sold then sends the wrong
message: the high price overstates the real scarcity of the good as indicated by its
marginal cost. The resulting allocation is not Pareto efficient: too little is sold, so
there is a deadweight loss. In contrast, firms in competitive markets are price-takers:
they produce where price is equal to marginal cost and the allocation maximises the
total surplus of the buyers and sellers.
But we also noted in Unit 8 that, even if a market is competitive, the allocation of
the good may not be Pareto efficient if the decisions of the buyers and sellers also
have costs or benefits for other people. Such an effect is known as an external cost or
external benefit, or simply an externality (you may also see externalities referred to as
when we analyse the gains from trade in markets for consumer goods such
as cars, books, clothes, or washing machines using the methods in Units 7 to 9, we
measure the gains to the buyers and sellers using consumer and producer surplus.
We must also include the external costs or benefits if others are affected by the
consumption or production of the good. We will use this approach to analyse the case
in which the production of a good creates an external cost in the form of pollution.
In the Caribbean islands of Guadeloupe and Martinique (both part of France), the
pesticide Chlordecone was used on banana plantations from 1972 until 1993 to
kill banana weevil, reducing costs and boosting the plantations profits. As the
chemical was washed off the land into rivers that flowed to the coast it contaminated
freshwater prawn farms, the mangrove swamps where crabs were caught, and coastal
fisheries.
To investigate the implications of this kind of externality, Figure 1 shows the
marginal costs of growing bananas on an imaginary Caribbean island where a
fictional pesticide called Weevokil is used. The purple line is the marginal cost for
the growers, which we label as the marginal private cost (MPC). It slopes upward
because the cost of an additional tonne increases as the land is more intensively used,
which requires more Weevokil. The orange line shows the marginal cost imposed
by the banana growers on fishermenthe marginal external cost (MEC). This is the
cost of the reduction in quantity and quality of fish caused by each additional tonne
of bananas. Adding together the MPC and the MEC, we get the full marginal cost
of banana production: the marginal social cost (MSC). This is the brown line in the
diagram. The orange shaded area in the figure shows the costs imposed on fishermen
by plantations using Weevokil. At each level of production this is the difference
between the marginal social cost and the marginal private cost.
900
800
Costs imposed on
fishermen by plantations
using Weevokil
700
Costs, $
600
500
400
300
200
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
100
INTERACT
Follow figures click-by-click in the full interactive version at www.core-econ.org.
To focus on the essentials, we will consider a case in which the wholesale market for
bananas is competitive, and the market price is $400 per tonne. Then, if the banana
growers wish to maximise their profit, we know that they will choose their output
so that price is equal to marginal costthat is, marginal private cost. Figure 2 shows
that total output will be 80,000 tonnes at point A.
Although 80,000 tonnes maximises profits for banana producers, this does not
include the cost imposed on the fishing industry. You can see in Figure 2 that for
the first 38,000 tonnes, the price is greater than the MSC. Thinking about the
joint surplus of plantations and fisheries, we can see that this amount of banana
production is socially beneficial, even accounting for the pollution it causes. But
for every tonne of production above 38,000 the marginal cost to plantations and
fisheries together is greater than the revenue of $400 that the banana company
receives, decreasing the social surplus. It would be better to reduce production to
38,000.
900
800
Costs imposed on
fishermen by plantations
using Weevokil
700
600
Costs, $
$ 270
500
400
300
200
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
100
0
10
the banana plantations use too much Weevokil and produce too many
bananas from a social point of view because they dont take account of the costs
imposed on fishermen. How can a society resolve such a problem? We shall see in the
next section that it may be possible to create conditions under which the fisherman
and the plantations can resolve it for themselves. Alternatively, a government might
intervene directly. There are several policies that could achieve the Pareto efficient
choice of pesticide and level of output, although they differ both in practicality and
their implications for the two industries.
Suppose that the government wants to achieve a reduction in the output of bananas
to the level that takes into account the costs for the fishermen. There are three ways
this might be done.
800
Costs imposed on
fishermen by plantations
using Weevokil
700
Costs, $
600
500
400
Tax
300
P1
200
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
100
Pareto efficient
quantity
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Although overlooked for much of the 20th century, Pigou paved the way for much
of labour economics and environmental policy. Pigouvian taxes were mostly
unrecognised until the 1960s but they have become a major policy tool for
reducing pollution and environmental damage.
800
700
Costs, $
600
500
P2
400
300
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
Total
compensation paid
20,000
100
10,000
200
Pareto efficient
quantity
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LEIBNIZ
For mathematical derivations of key concepts, download the Leibniz boxes from
www.core-econ.org.
the economist ronald coase challenged the assumption that external costs
like those suffered by the fishermen require government intervention, arguing that
compensation can be negotiated privately.
Lets see how a private bargain might solve the problem of banana pesticide. Initially
it is not illegal to use Weevokil: the plantations have the right to use it, and they
produce 80,000 tonnes of bananas. This allocation and the incomes, environmental
effects and other outcomes represent the reservation position of the plantation
owners and fishermen. This is what they will get if they do not come to some
agreement.
For the fishermen and the plantation owners to negotiate, they would each have to be
organised so that a single person (or body) could make agreements on behalf of the
entire group. So lets imagine that a representative of an association of fishermen sits
down to bargain with a representative of an association of banana growers. To keep
things simple we will assume that, at present, there are no feasible alternatives to
Weevokil; so they are bargaining over the output of bananas.
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RONALD COASE
Ronald Coase (1910-2013) had the insight
to argue that when one party is engaged in
an activity that has the incidental effect of
causing damage to another, a negotiated
settlement between the two would result in
a Pareto efficient allocation of resources. He
used the legal case of Sturges v. Bridgman to
illustrate his argument. The case concerned
Bridgman, a confectioner (candy maker) who
for many years had been using machinery
that generated noise and vibration.
This caused no external effects until his
neighbour Dr Sturges built a consulting room
on the boundary of his property, close to the
confectioners kitchen. The courts granted
the doctor an injunction that prevented
Bridgman from using his machinery.
Coase pointed out that, once the doctors right to prevent the use of the machinery
had been established, the two sides could modify the outcome. The doctor would be
willing to waive his right to stop the noise in return for a compensation payment. The
confectioner would be willing to pay if the value of his annoying activities exceeded
the costs that they imposed on the doctor. Also, the courts decision would make no
difference to whether Bridgman continued to use his machinery. If the confectioner
had been granted the right to use it, the doctor would have paid him to stop if and
only if the doctors costs were greater than the confectioners profits.
In other words, private bargaining would ensure that the machinery was used if and
only if its use along with a payment to compensate the doctor made both better
off. Private bargaining would ensure that its use was Pareto efficient. Bargaining
is simply a way to make sure that the candy-maker takes account of not only the
private marginal costs of producing candy but also for the external costs imposed
on the doctor, that is, on the entire social costs. To the candy maker, the price of
using the annoying machinery (or using it during the doctors visiting hours) would
now send the right message, for it would include not only the costs of powering the
machine, wear and tear and so on, but also the costs of compensating the doctor.
Private bargaining could thus be a substitute for liability law in ensuring that those
harmed were paid compensation, and that those inflicting harm would make every
effort to avoid doing so.
As long as private bargaining exhausted all the potential mutual gains, the result
would (by definition) be Pareto efficient, whatever the court decided. One could
object that the courts decision resulted in an unfair distribution of profits, but not
that the outcome was Pareto inefficient.
But Coase emphasised that this conclusion was of limited practical relevance
because of the costs of bargaining and other impediments to the parties exploiting
all possible mutual gains. For example, when there are a large number of parties
affected by decisions made by other individuals bargaining between the two sets of
parties will often be impossible unless they are organised into groups. These costs of
bargaining are sometimes called transaction costs and in their presence the outcome
of bargaining will not be Pareto efficient.
Coase also noted that the decision on who has rights has an impact on the incentives
to compromise. For example, the confectioner might have had to cease producing,
when it would have been relatively easy for the doctor to change his consulting
hours or improve the sound insulation and vibration resistance of the wall.
Coases analysis suggests that a lack of established property rights, and other
impediments leading to high transaction costs, can prevent the resolution of
externalities through bargaining. If there were a clear legal framework in which
one side initially owned the rights to produce (or to prevent production of) the
externality, and if these rights were tradable between the two parties in a market for
the externality, then there would be no need for further intervention. While this can
be a useful insight we also need to recognise, as he did, that establishing tradable
property rights is not easy, because of transaction costs.
Bargaining can fail for other reasons. Sometimes in Unit 4 players in the Ultimatum
Game failed to come to an acceptable agreement, both parties walking away empty
handed, when the Proposer claimed too large a slice of the pie.
Both sides should recognise that they could gain from an agreement to reduce output
to the Pareto efficient level. In Figure 5 the situation before bargaining begins) is
point A, and the Pareto efficient quantity is 38,000 tonnes. The gain for fishermen
(from cleaner water) if output is reduced from 80,000 to 38,000 is shown by the total
shaded area. The lost profit for plantations is the blue area, so the net social gain is
the remaining yellow area. The fishing industry could pay the plantations to reduce
output.
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800
700
600
Costs, $
500
400
Loss of profit
300
200
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
100
0
18
Pareto efficient
quantity
19
20
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You may have wondered how things got to be the way they are in Econesia, and
whether they will stay that way if the government does not intervene. The original
settlers just took the land they wanted, so both luck and the use of force played a
part in determining todays distribution of income. The miners have only been poor
since the discovery and settlement of Oil Island; perhaps in future they will find new
production techniques and develop new products or skills to increase their incomes.
One problem in Econesia is that people cannot move from a poor island to a richer
one (unless the government redistributes land): the miners cannot go elsewhere to
work because they dont own land on other islands (and no one wants to buy their
land). In reality, although it may be costly for workers to change industries, they
can develop new skills through education and training. New opportunities arise as
a result of innovation and technological change, because products and markets are
continually evolving.
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markets are not the best way to determine the allocation of many kinds of goods
or services. We saw in Unit 6 that, within firms, tasks are assigned and resources
allocated by the command of management, not by the working of supply and
demand. As Coase pointed out, for the things that are done within firms, markets
are not the least-cost way to allocate resources. There is another large class of goods
and services for which this is also true. These are called public goods and they include
such things as a system of justice, national defence and weather forecasting, services
that are typically provided by governments rather than the market. Other examples
are the knowledge of the rules of multiplication or the view of the setting sun.
The defining characteristic of a public good is that if it is available to one person it
can be available to all at no additional cost. For a view of the setting sun, one more
person enjoying it does not deprive anyone else of enjoyment. This means that, once
the good is available at all, the marginal cost of making it available to additional
people is zero. Goods with this characteristic are sometimes called non-rival goods.
Pure public goods are non-rival goods from which others cannot be excluded.
Examples include a view of a lunar eclipse, knowing the time of day, and publically
broadcast signals such as weather forecasts or the news, for people in a particular
area.
For some public goods it is possible to exclude additional users, even though the
cost of their use is zero. Examples are satellite TV, the information in a copyrighted
book, or a film shown in an uncrowded cinema; it costs no more if an additional
viewer is there, but the owner can nonetheless require than anyone who wants to
see the film must pay a price. The same goes for a quiet road on which tollgates have
been erected. Drivers can be excluded (unless they pay the toll) even though the
marginal cost of an additional traveller is zero. Public goods from which people may
be excluded are sometimes called artificially scarce goods or club goods (as long as the
golf course is not crowded, adding a member costs nothing).
The opposite of public goods are private goods. Like the loaves of bread, dinners in
restaurants, pesetas divided between Ana and Beatriz, and boxes of breakfast cereal
that we have used as examples so far, private goods are both rival (more for Ana
means less for Beatriz) and excludable (Ana can prevent Beatriz from taking her
pesetas for herself).
There is a fourth kind of good that is rival, but not excludable. Examples include
fisheries open to all: what one fisherman catches cannot be caught by anyone else,
and anyone who wants to fish can do so. Figure 6 summarises the four kinds of
goods.
RIVAL
NON-RIVAL
EXCLUDABLE
NON-EXCLUDABLE
Common-pool
resources (fish stocks in
a lake, common grazing
land, Units 4 and 17)
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DISCUSS 7: PATENTS
Knowledge is a public good. Once produced, it can be made available to everyone
without further cost: think of calculus or the ideas of Ronald Coase. Patents are a
way to reward a knowledge-producing company by granting it the exclusive right to
exploit the knowledge commercially for a fixed period.
Surprisingly, the chief executive of Tesla Motors (a US-based electric car company)
decided last June to make public all the patents its company owned. Technology
leadership is not defined by patents, which history has repeatedly shown to be small
protection indeed against a determined competitor, but rather by the ability of a
company to attract and motivate the worlds most talented engineers, he wrote in a
blogpost: LINK.
Do you understand Teslas decision? Do you think executives in pharmaceutical firms
would be willing to do similarly?
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some goods, such as cars and clothes, may act as status symbols. Their owners
value them partly because they rank them above other people.
Perhaps one of your motives when you buy a car, or a coat, is to demonstrate your
wealth and superior style. Or perhaps you settle for a cheaper second-hand coat while
feeling envious, or embarrassed, or disadvantaged at a job interview. The economist
and sociologist Thorstein Veblen (1857-1929) described the former as conspicuous
consumption: buying luxury items as a public display of social and economic status.
Goods that are valued more because they are expensive are known as Veblen goods.
Veblen goods are an example of a larger class called positional goods. They are
positional because they are based on status or power, which can be ranked as high or
low. Our positions in this rank, like the rungs of a ladder, may be higher or lower. But
there is only a fixed amount of a positional good to go around. If Maria is on a higher
rung of the ladder because of her new coat, somebody must now be on a lower rung.
The effect of positional goods on other people is a negative externality. To see its
implications, consider the case of Maria and her sister, moving with their families
to a new town. Each family has a choice between buying a luxury house or a more
modest one. Their payoffs are represented in Figure 7. Since both families have
limited funds they would be better off if both bought modest houses than if both
bought luxury ones, squeezing the rest of their budget. But, we already know that
Maria is status-conscious, and the two families are competitive when it comes to
lifestyle: if the Smiths buy a modest house, the Joneses can benefit from feeling
superior if they choose a luxury house. The Smiths, in turn, will feel miserable.
What can they do to avoid the Pareto inefficient outcome? We know from Unit 4 that
altruism would help, but these families are not altruistic about houses. Following
Coases advice, they could agree in advance that if one family has a better house
they will compensate the other, with a payment chosen to make Modest a dominant
strategy. However, courts might be unwilling to enforce a contract like this.
The keeping up with the Joneses problem that Maria and her sister face arises
because people care not only about what they have, but also about what they have
relative to what other people have. This is sometimes called a Veblen effect.
Veblen effects help to explain two facts about modern economies:
1. People work longer hours in countries in which the very rich receive a larger
fraction of the income. For example, the US has both higher hours of work and
a higher income share of the very rich than Germany, France, Sweden and the
Netherlands. The rich are the Joneses who people want to keep up with. To do
this, they work longer hours if the Joneses are richer. A century ago American
workers worked fewer hours than workers in any of the countries just named.
But over the past century the share of income going to the very rich declined in
all these countries. Sweden, for example, went from one of the most unequal
countries (by this measure) to one of the most equal.
2. As a nation gets richer, its people sometimes do not become happier or more
satisfied with their lives. Economists measure happiness by a persons answer to
survey questions such as Taken altogether, how would you say things are these
days? with responses from 1 (not too happy) to 3 (very happy). Between 1973 and
2004 the per capita real average income almost doubled in the US, but average
happiness barely moved, at a little better than 2. It is not that Americans had lost
interest in money. In the US, as everywhere, when people get a rise in their wages
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anything that we care about can be called a good (or if we dislike it, a bad).
Economics is about how goods (and bads) are allocated between people, and one
means of allocation is trade in a market. Imagine this scene, in which two economics
students are discussing what they have learnt about markets in Units 6 to 10:
Student A: If everything we cared about was allocated by trade in a perfectly
competitive market, the allocation of goods would be Pareto efficient. What we
need to do is make sure that there are property rights for all goods.
Student B: But thats not much use. We know that most markets arent perfectly
competitive. Firms can set prices.
Student A: Well, yes. But still, if goods are traded in markets the prices give at least
an indication of scarcity, and that helps to make sure they are allocated in the
right way. And markets give people incentives to innovate and producer better or
cheaper goods.
Student B: Problem is, there are lots of goods that cant be traded in markets at all.
Think about the fishermenthey care about the quality of the water in the sea,
and theres no market for that. And that means there are externalities. And what
about R&D? You need a market for new knowledge, but that wont work because
its a public good.
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TYPE OF
PROBLEM
THE DECISION
HOW IT AFFECTS
OTHERS
COST OR
BENEFIT?
MARKET FAILURE
(MISALLOCATION
OF RESOURCES)
PUBLIC GOOD
A firm invests
in R&D
External
benefit
PUBLIC BAD
You take an
international
flight
You increase
global carbon
emissions
External
cost
Over-use of
aeroplanes
NEGATIVE
EXTERNALITY
(EXTERNAL
DISECONOMY)
A firm uses a
pesticide that
runs off into
waterways
Damage to the
fishing industry
External
cost
Over-use of
pesticide and
over-productio
n of bananas
POSITIVE
EXTERNALITY
(EXTERNAL
ECONOMY)
A firm trains a
worker
Another firm
benefits if the
worker quits
External
benefit
Too little
training
COMMON
PROPERTY
RESOURCE
You travel to
work by car
Congestion for
other road
users
External
cost
Over-use of
public roads
INCOMPLETE
CONTRACT
An employee
on a fixed wage
decides how
hard to work
Hard work
increases her
employers
profits
External
benefit
On-the-job
effort is too low
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Buying and selling babies is a different case. There are well-established institutions
allowing parents to voluntarily give up a baby for adoption, but laws typically prevent
parents from selling their children, and most people feel that adoption should not
be a monetary transaction. Most people think the same about the sale of human
organs for transplant. But why should such transactions be prevented, if both parties
enter into them voluntarily? One reason might be that we think they may not be
truly voluntary: that people might effectively be forced by poverty into a transaction
they would not otherwise consider, and might later regret. A second reason would
be a belief that to put a price on a baby, or a body part, violates a principle of human
dignity. It corrupts our attitudes towards others.
The moral philosophers Michael Walzer and Michael Sandel have discussed the
moral limits of the markets. Some market transactions conflict with the way we value
humanity; others with principles of democracy, such as allowing people to sell their
votes. Another example is a company that hires homeless people to stand in line to
gain for access to US Congressional hearings on behalf of lobbyists. The line-standing
companies charge up to $60 an hour for their services, of which the standers receive
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3. Space Marketing Inc. announces plans to launch giant billboards made from
mylar sheets into low orbit. Companies would pay more than $1m dollars to
display advertisements. Logos, about the size of the moon, will be visible to
millions of people on earth.
4. You are waiting in line to buy tickets for a movie that is almost sold out. Someone
from the back of the line approaches the person in front of you and offers her $25
to let him in front of her.
5. A politically apathetic person, who never votes, agrees to vote in an election for
the candidate who pays him the highest amount.
6. William and Elizabeth are a wealthy couple who give birth to a baby with a minor
birth defect. They sell this baby to their (equally wealthy) neighbours and buy a
child without any birth defects from a family who need the money.
7. A care home for elderly people advertises for nurses, saying Jamaicans
Preferred. The director justifies it by saying that, in their experience, Jamaican
nurses are the most efficient.
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we have evaluated the role that markets play in an economy from both static
and dynamic standpoints. It is not possible, or desirable, for all goods to be bought
and sold. But, if property rights and markets are established, we can assess how well
they allocate resources. Figure 9 summarises our results.
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Consumption tax
Robert H.Frank explains why taxing household consumption can be a powerful tool
to reduce inequalities and conspicuous consumption:LINK.
Frank, H. R. 2011. The Progressive Consumption Tax. Slate, Moneybox, 7 December.
John Stuart Mill was arguing in favour of such tax in 1848: LINK.
Mill, J. S. 1848. Principles of political economy: with some of their applications to social
philosophy. London: John W. Parker.
Arthur Pigou made a similar point in 1920: LINK.
Pigou, A. C. 1920. The economics of welfare. London: MacMillan.
Hours of work and Veblen effects
Oh, S., Park, Y. and Bowles, S. 2012. Veblen Effects, Political Representation and the 20th
Century Decline in Working Time. Journal of Economic Behavior & Organization, 83(2), pp.
218-48.
Schor, J. 1993. The Overworked American: The Unexpected Decline of Leisure. New York
City: Basic Books.
Relative happiness
Clark, A. E., Frijters, P. and Shields, M. 2008. Relative Income, Happiness, and Utility: An
Explanation of the Easterlin Paradox and Other Puzzles. Journal of Economic Literature,
46, pp. 95-144.
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