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Tony Navin
Tony Navin
To achieve this kind of strong growth, Intex has implemented an old school
strategy. While others diverted their focus to boost sales on the online medium, the
New Delhi-headquartered company has focused more on its distribution network
and service centres. Given the market scenario, over 95 per cent of our sales come
from retail stores. Customers of most Indian smartphone brands shop offline. We
are preparing ourselves to boost online sales but our focus is more on strengthening
our channel sales. We are increasing our retail presence. Currently, Intex
smartphones are present in around 35,000 retail stores in the country and we are
looking forward to take it to 80,000 multi-branded retail stores.
Another interesting aspect is that Intex Technologies in a way believes in first
mover disadvantage. When asked about the companys plans to venture into
wearables, Kalirona replied, We will bring products only after observing market
trends. As of now, we dont find enough traction for fitness bands or smartwatches
in India. If the demand is established, we will surely step in.
Even in smartphones, Intex has carefully launched products according to consumer
trends. When the demand for selfies was established, we launched our Aqua Star
series. When smartphones with larger batteries started to trend, we introduced the
Aqua Power smartphone. We are not too keen to bring something first and then test
the market. Going forward we will introduce more smartphones with high end
specs at an affordable price with 4G connectivity, adds Kalirona.
Apart from smartphones, consumer electronics business, especially LCD/LED
TVs, speakers and computer peripherals has also contributed to the Intex
Technologies growth story.
- See more at: http://indianexpress.com/article/technology/technology-others/afterselling-3-5-mn-smartphones-intex-eyes-top-3-spot-in-india/#sthash.fdIgyCKu.dpuf