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Lecture 1 - Principles of Digital and Graphic Design
Lecture 1 - Principles of Digital and Graphic Design
Dr Sabin Tabirca
room 1.81
tabirca@cs.ucc.ie
Chapter 1
Chapter Concepts
It Starts with Creativity
Learn the Fundamentals of Design
Find the Words Through Copywriting
Create Images with Illustrations
Take Pictures... Its Photography
Move from Design to Production
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Computer Graphics
New Industry began 1984 and 1985
Apple Macintosh; first desktop
computer that was easy to use
and had enough graphics power
Apple LaserWriter; laser printer
with high speed and resolution
to print graphics-quality images
Aldus PageMaker;
electronic page layout software
Introduction to Computer Graphics
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Computer Graphics
Macintosh- the first successful
GUI computer
GUI- Graphical User Interface
First computer to use file and folder
icons, drop-down menus, and mouse to
perform actions with the computer
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Computer Graphics
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Hand-drawn presentations
Process cameras
Mechanicals
Platemaking
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Preparing Comprehensives
An accurate reproduction of potential
solutions to the clients problem
Often created on the computer,
with type, photography, and illustrations
in position to show the client
what each idea looks like
Also known as comps
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Preparing Comprehensives
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Design principles
Balance, Proximity,
Alignment, Unity,
Emphasis, Rhythm
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Design Elements
Line properties
Length, Width, Style, Color
Shapes
Fundamental shapes are
circle, square, and triangle
Geometric or expressive
Representational or abstract
Can appear dimensional/textured
Introduction to Computer Graphics
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Design Elements
Value and Color
Value is the use
of various shades
of gray (grayscale)
Color used to
identify objects
or moods
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Design Elements
Space is the area
or void into which
designers place
forms
Positive images
Negative space
Composition is the
placed forms into space
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Design Principles
Balance
Symmetrical balance - formal
Asymmetrical balance - informal
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Design Principles
Unity
Similar elements in a design can be
similar shapes, colors, typography
Emphasis
Make parts of a design more important
than others
Focal point seen first in a design
Contrast making one element
different from the others
Introduction to Computer Graphics
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Design Principles
Rhythm
Visual movement through repetition
Progressive rhythm moves through a
design in equal amounts
Alternating rhythm creates a visual flow
through a design to direct the viewer
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Skills Required
communicate a
message
persuade an audience
Introduction to Computer Graphics
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Take PicturesIts
Photography
Photography is another area of
employment for visual communicators
Photographic styles
Stark realism
Black and white
Special effects
Product shots
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Summary
Birth of Desktop Publishing
The Design Revolution
It Starts With Creativity
The Design Process
Defining the problem
Researching the Project
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Summary
Creating Thumbnails and Roughs
Preparing Comprehensives
Reviewing and Refining
Learn the Fundamentals
of Design
Design Elements
Design Principles
Introduction to Computer Graphics
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Summary
Find the Words Through Copywriting
Create Images with Illustrations
Take PicturesIts Photography
Move from Design to Production
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