PART A

COMPANY PROFILE

SHREEJI INTERIORS
No.27, Near Sony Centre, AVS Compound, 80ft Road,4TH Block, Koramangala, Bangalore
560034
Chapter I
Executive summary
1.1 EXECUTIVE SUMMARY:
The Real Estate Industry as such has been subdivided into five different
segments, which are Commercial, Residential, Retail, Hospitality and the Special Economic
Zones (SEZs). There are few unexplored opportunities which are identified in this sector Shreeji
Asia, as a company are contractors, which executes infrastructure (limited to building structures
Cold and Warm Shell, and civil finches) and interior related projects (turnkey based).
Researcher being a part of the Business development team was involved in various business
development activities like Research of the upcoming projects, arranging and meeting clients for
future prospective projects, tendering activity, Negotiation meetings, Recruiting and Training of
new employee.
Different strategies were applied to source out information from various source
points, and which were later followed up to pitch for the upcoming projects. The business
presentations were made to introduce the company in a much better way and in complete depth.
The whole idea behind dealing with the client or the channel partner is to grab the order. For
which the tender needs to be taken. The scope of Business Development doesnt end there, there
is a process of negotiation which is carried out and subsequently the final quotes are made. There
have been very few but major players in the market but there is a huge scope to expand
furthermore. After having analyzed each segment in detail, and known the scope of the company
there were few areas which were seen as untapped and therefore recommended.
1

We all have competencies. These are the sum of our experiences and the knowledge, skills,
values, attitudes we have acquired during our lifetime. In the workplace we use our competencies
to perform a variety of behaviors and activities which in turn produce outputs (products and
services) that we provide to others. It is the quality of these output and the reactions of those who
receive them that lead to results with consequences that may be positive, negative, or neutral for
the organization; the people who work there; its suppliers, shareholders, clients and customers.
The current and future success of an organization is a reflection of the effectiveness of the senior
management team, their vision and leadership, and the combined knowledge and skills of the
organizations workforce.
Achieving a high performance workplace requires the integration of work, people, technology,
and information with an organizations strategy and culture. This integrated approach will help
focus the effective use of all available resources on the prime task of achieving corporate
objectives and will have an impact on the performance of individuals, work teams, and the total
organization.
1 INDUSTRY PROFILE
Real Estate:
Real Estate is a broad term that refers to:

Residential new homes and existing (resale) homes.

Commercial shopping centers and offices.

Industrial and manufacturing buildings and property.

Vacant land and farms.

Also known as housing, land, commercial, property

Real Estate Industry Overview
The real estate industry is one of the fastest growing industries in our economy, with a
Compound Annual Growth Rate of approximately 30%.(Ernst and Young)
2

 A US$ 70 billion (Rs 3, 29,000 Cr) industry at present, it is expected to touch US$ 1,400
billion (Rs 65, 80,000 Cr) in the next five years. (Ernst and Young)
The sustainability of growth in the real estate industry has its roots in strong demand
fundamentals
a. Rapid

expansion

of

the

IT/

ITES

and

business

outsourcing

industry

(including knowledge process outsourcing and clinical testing outsourcing)

b. Rising demand in the residential sector, encouraged by rapidly increasing income
levels
c. Acceptance of shopping malls as one stop destinations for consumers.
d. Growing popularity of Special Economic Zones as preferred destinations for both
manufacturing and service industries.(CMIE Industry Reports)
There is an estimated requirement of 80 million housing units over the next fifteen
years and 200 million sq. ft. of office space over the next five years.
With a view to catalyzing the investment required to plug the aforementioned supply
deficits, the Government, has allowed FDI up to 100% under the automatic route in
specified real estate development projects, including but not restricted to townships,
built-up infrastructure and construction development projects.
Minimum area to be developed under each project would be as under:
a. In case of development of serviced housing plots, a minimum land area of 10
hectares.
b. In case of construction-development projects, a minimum built-up area of 50,000
sq.mts.
c. In case of a combination project, anyone of the above two conditions would
suffice.

 The investment would further be subject to the following conditions:

a. Minimum capitalization of US$ 10 million for wholly owned subsidiaries and
US$ 5

million for joint ventures with Indian partners. The funds would have

to be brought in within six months of commencement of business of the

Company.
b. Original investment cannot be repatriated before a period of three years from
completion of minimum capitalization. However, the investor may be permitted to
exit earlier with prior approval of the Government through the FIPS.
At least 50% of the project must be developed within a period of five years from the date
of obtaining all statutory clearances. The investor would not be permitted to sell
undeveloped plots. Source: Department of Industrial Policy &Promotion Press Note 2
(2005)
Global Realtors in Indian Real Estate Market.
Kontur Bintang / Westport

Malaysia

Gurgaon

Keppel Land

Singapore

Bengaluru

Singapore Housing Board

Singapore

Hyderabad , Chennai

Salim Group

Indonesia

Kolkata

Lee Kim Tah Holdings

Singapore

Chennai, Mumbai

IJM Berhad

Malaysia

Hyderabad, Mohali

Universal Success Enterprise

Indonesia

Kolkata

Emaar Group

Dubai

Hyderabad

2.2 COMPANY PROFILE

4

SHREEJI ASIA
Shreeji Asia introduces itself as one of the fastest growing contracting firm of India, been in the
industry since 1991.
The company has two verticals -

SHREEJI ASIA

Shreeji Pipalya
Infrastructure Asia
Pvt. Ltd

Shreeji Interiors

We serve for our clientele for Interior fit outs as well as for Infrastructure needs. With respect
to infrastructure we extend our services to Commercial/ Residential building structures only.
Having been in the industry for a while, we also try to innovate ourselves with respect to
technology. Hence, this time Shreeji Asia has launched a Login ID-Password for all the clients
who are in the process of being served by us. The clients can log on the website and have the
records of the services provided to them by our team.
This makes the process crystal clear and gives us an edge to monitor the projects more closely

INFRASTRUCTURE & INTERIORS

Infrastructure

Interiors

Development of Commercial building

Structure & Civil Finishing

Furnishing
Flooring
Carpentry
Electrical
Plumbing
HVAC
(Air Conditioning)

OUR GLOBAL PRESENCE

Chin
a

Indi

SHREEJI Offices in China and India

Shreeji Infrastructure:
Shreeji Pipaliya Infrastructure (ASIA) Pvt. Ltd. is one of Indias major diversified
construction groups with activities across India. We are having a successful track record for
more than two decades.
Since 1991, our driving principals of the business have been safety, reliability and quality at all
times and timely completion of projects. We are working alongside blue-chip clients on many
projects such as commercial buildings, hospitals, schools, social housing developments etc.
Also we have done various projects in Government, semi government and private sector such as
M.E.S., B.S.E.S., I-Gate, etc.
Infrastructure

Structure

Civil
Finishing

Residenti
al
&
Commerc
ial

In the field of infrastructure, we do the civil finishing and structure. We cater to the Residential
as well the commercial buildings under the infrastructure belt.

Shreeji Pipaliya Infrastructure (Asia) Pvt LTD has strong backbone and repute list of clientele
served in the past. We have been in the industry since 1991. Strong management who has been
associated with the firm for over a decade now is an internal strength to the organization. The
knowledge and expertise that they bring to the table is what sets us apart from our competition.
Being competitive on price and executing the work within the time frame is also an underlined
strength of the organization.

We cater to the Residential as well the commercial buildings under the infrastructure belt .Thus
these being capability and our area of expertise.

To name a few executed projects would be

Hiranandini: Mumbai (Brent-Wood Building): Residential, 1, 60,000 sq ft for constructions.

8

Kankia Developers: Residential, 1, 10,000 sq ft for constructions.

Talati Developers: Residential, 35,000 sq ft

All the above mentioned works include Plumbing, Sanitary, Electrification and other allied civil
works.
Shreeji Interiors

Over the last decade we have developed exclusive expertise in executing design in terms of
furnishing, civil, false ceilings, flooring, carpentry, electrical, plumbing, airconditioning,
painting and most other work related to development of classy global interiors. In the process
we have also developed a sustained understanding of the aesthetical and functional demands of
the market in terms of distinctive architecture, interiors and dcor.
All work is carried out under stringent supervision of our qualified project coordinators and a
vast strong team. We are currently among the leading companies engaged in carrying out
Turnkey interiors projects.
Our varied list of clients speaks for our ability to carry out challenging jobs within the required
time frame as your project moves from abstraction to physical reality. The key to our excellence
is enabling you to express your individuality and bring your concepts to life from drawing board.
Our handson approach is consistent from project inception through construction and
completion.
Any project is fraught with challenges and uncertainties. There are numerous decisions to be
made which have a strong impact on how the project looks and functions over period of time.
Choosing the right company makes all the difference between satisfactory jobs and great jobs.
We believe in creating environments that are beautiful, functional and costeffective
Interiors (services provided)
9

Furnishing

HVAC
(Air
Conditioning)

Flooring

Interiors
Plumbing

Carpentry

Electrical

In the field of interior, we execute the design in terms of furnishing, civil, false ceilings,
flooring, carpentry, electrical, plumbing, airconditioning, painting and most other work
related to development of classy global interiors.
HISTORY

Rahul H.P: (Managing Director) A degree in Bachelors of Commerce by profession.

Inherited the company which was started in 1991. Been in the industry from 2001.

Pankaj H. P: (Director) Diploma in Civil Engineering. Joined the firm in the 1999.
Has actively handled interior as well as infrastructure projects.

With the strong vision and dream of making a better organization with a consistence in growth
and quality of service, both Mr. Rahul & Mr. Pankaj have made SPIs presence felt not only
in India but internationally as well.
10

From offices in major Cities of India like Bangalore, Chennai, Mumbai, Hyderabad and making
SPI one among the few Construction Companies to have its physical presence in one of the
fastest growing economies i.e. CHINA, directors have created milestones by providing
innovative and world class infrastructures all over the country.
Over & above, we have a dedicated staff on field as well for back office, such as quantity
surveyor, quality engineers, supervisors, housekeeping, store keeping, skilled and unskilled
laborers, and so on.
HISTORY OVERVIEW

Contracts

The first contracts industry rolled out in India at the end

History

of 18th century.
On the cost front, OEMs eyeing India in a big way to

Industry

source products and components at significant discounts

Investment

to home market. On the revenue side, OEMs are active in

the booming passenger car market in India.
The Interiors and Infrastructure segment in Indian

Industry Growth

contracts industry is growing by 8-9 per cent. The

infrasturcture segment will clock 11.5% rise by 2007.
Interiors to grow by 5.2 per cent.

Interiors
infrastructure

and

India is the 21th largest interiors and infrastructure design

and products producing countries in the world.

Production
Interiors Export

Interiors products exports have grown over five times and

infrasturcture exports have reached more than double.
11

Exports of interiors and infrasturcture components, whose

manufacturing costs are 30-40 per cent lower than in the
West, have grown at 25% a year between 2000 to 2005.
Companies

Vehicle
Distribution

There are more than Lakhs companies in India, which are

providing Interiors and Infrastructure service. These are:
Know about the number of interiors and infrasturcture
companies are registered in the Indian states and Union
Territories.
Get all the contact details of interiors and infrastructure of

Associations

India through Indian contracts Acts (1872).

VISION:
Our vision is to be a globally respected interiors and infrastructure firm and thereby creating
wealth and employment for the society.
MISSION: Our mission is to bring India at the international level in the field of infrastructure
and interior fit outs by providing world class piece of work in a cost efficient manner.
QUALITY POLICY
We are committed to achieve total clients satisfaction by supplying quality products to
our customers on time and meeting the requirements of Quality Management Systems
and continually improving its effectiveness.

This is achieved through

total

involvement of our dedicated work force from all levels.

12

BUSINESS QUALITY OBJECTIVES:

Achieve consistent growth
Creation and sharing of wealth.
Consistently execute quality works.
Innovate ourselves with respect to technology.
Execute the work in the most cost-efficient way
Execute the work in the minimum time
Focus on enhancing our construction capabilities
Use the latest technology in the market
We adopt Green concepts, which reduce the impact on the environment

Segments of Contract Industry:

Interiors & Infrastructure

Aerospace, Railway & Marine Industry

Agriculture

Automotive Industry

Biotechnology, Health Care, Bulk Drugs

Building & Construction

Chemicals & Petrochemicals

Contract Manufacturing, Fabrication & Machining

Electricals & Electronics

13

Food Processing Industry

Gems & Jewellery

Glass & Ceramics

Handicrafts & Collectibles & Musical Instruments

Industrial Consultancy & Engineering

Industrial Machinery & Machine Tools

Logistics & Supply Chain Management

Mechanical, Hydraulic, Pneumatic, Vacuum Components & Systems

Metals

Municipal Works, Public Services, Infrastructure & Urban Development

Office Equipment, Furniture & Supplies

Paper, Printing & Packaging

Plastics & Rubber

Process Industry Plant & Equipment

Retail Merchandising

Safety, Security & Environment

Sporting Goods & Recreational Equipment

14

Textiles & Apparel

Timber, Lumber & Wood

Tools & Tooling

Trade & Industrial Promotion & Development

Among the Contracts segment, interiors & infrastructure have major share in the market.
Infrastructure

&

interiors

contracts

contribute

50%

to

the

market.

GROWTH & DEVELOPMENT OF THE ORGANIZATION

Shreeji Interiors took longer than usual struggling period to get established in the
market. Another important challenge Shreeji encountered was to run the organization on
more ethical lines and code of conduct. These posed difficulties in replacement market
where general norms were to avoid fulfilling statutory legal tax requirement such as
excise duty, sales tax, value added tax and income tax etc.
Interiors segments and infrastructure segments caught the attention of Shreeji and hence
Shreeji services become known to these segments.
Further there were challenges of collaboration versus indigenous technologies. Shreeji
took pride in being a totally indigenous company where as many contracts companies
preferred a collaboration tag for easy acceptance in the market. Thus, the first decade
was the decade of struggle for Shreeji. However, the technical capabilities of Shreeji and
adaptability to the needs of the quality created space and acceptance starts happening.
Shreeji is committed to provide consistent quality of services, which meets clients
requirements. This commitment is fulfilled through continuous improvement efforts and
cost-effective measures in every functional area.

MARKET PROFILE OF THE ORGANISATION.

15

Shreeji market Share for interiors and infrastructure is about

20 % and for constructions, it has got 5 % market share.
Shreeji generally provides its services all over India except north India.
1) Interiors, infrastructure and constructions
(2)

Branded services for major brands such as L&T Pvt. Ltd., Moog, Motwani,

Manipal, Etc. Shreeji provides services for these clients.

(3) Replacement Market in India and its Shreeji own Brand.
(4) Enlarge its business throughout the world and become world class Interiors
Company.
MAJOR CLIENTS:

I-Gate

Volvo India Pvt. Ltd.

Moog

Manipal

Goldman Sachs

Aishwaya Excellence

Venkateshwara Sweets

Motwani

L&T Pvt. Ltd.

Alcon

Quick Infrastructure & Developers Pvt. Ltd. Etc.

FACILITIES:

Wooden Laminate Flooring

Wooden Laminate Skirting

Acrylic Emulsion paint

16

Oil bound Distemper paint

Plastic Emulsion Paint

Exterior Grade Emulsion Paint

Dry Distemper paint

Interior Grade Texture Paint

Exterior Grade Texture Paint

Fire Resistant Paint

Whiteweah for smooth finish

Anti skid vertified tiles flooring

Anti skid vertified tiles Skirting

Anti skid Ceramic tiles flooring

Anti skid Ceramic tiles Skirting

Glazed Ceramic tiles Dedo

Acrylic tiles False ceiling

Vertified Tiles Cladding

Pre-polished Modular tiles false

ceiling

Pre-cast

Cement Concrete tile

stone flooring

Anti skid Ceramic tiles Ded

P/F Gypsum Partition

Italian Marble flooring 18 to 20mm

Thick

Railing-A C Ledge

Flush Door

PROJECT PROFILE:
Shreeji Asia is the contracting company. They are in the field of infrastructure as well as interiors
fit out execution. They have been specializing in the interior fit out works over a decade now.
17

Shreeji Asia introduces itself as one of the fastest growing contracting firm of India, been in the
industry since 1991.
Interiors
We have been in the industry since 1991, hence we have many years of experience in executing
interior fit out projects they have been able to build up an extensive business network and attract
a list of reliable clients, out of whom more than 80% are their repeat customers.
Examples of our interior fit out projects are
a. I - GATE (White Field, Bangalore)
Civil Finishing & Interior Fit outs1,20,000 sft
b. VOLVO (Peenya, Bangalore)

Civil Finishing & Interior Fit outs

80,000 sft

I - GATE (White Field, Bangalore)

VOLVO (Peenya, Bangalore)

18

Executed Interior Projects

We service a whole range of companies, architects and interior designers. We have very high
standards for the type of work we do and have lived up to the time frames set by our clients

COMMERCIAL
M/s. I-Gate
M/s. Areva

HOSPITALITY
M/s. Hotel Royal

RETAIL
M/s. Citi Bank, M.G.

RESIDENTIAL
M/s. Prestige Acro

Orchid (Doddis

Road

M/s. VOLVO

Resort)
M/s. Brigade

Polis.
Mr. Kanti Bhura

M/s. C Krishniah

Mayfair

Chetty & Sons

M/s. MOOG II

M/s. Golden Height

M/s. Neptune Travels

M/s. T.C.S. ( Race

M/s. Hotel Shelton

M/s Levis museum

Hinduja
Mr. Vijay Kumar

Course Road)
M/s. Brigade

Grand
M/s. Brigade

store (Leela palace)

M/s Kapoor Lamps

Yadalam
M/s. Motwani

Enterprises (P) Ltd.

M/s. B I A L
M/s. Cheslind

Homestead

(P) Ltd.

Builders (P) Ltd.

M/s. Lanco Hills
M/s. Infosys

M/s. MOOG I

Textiles (P) Ltd.

M/s. Ramkumar

M/s. Esteem
Developers (P) Ltd.

FARM HOUSE
M/s. Desai Bros

Mr. Rajan Hinduja

Mr. Dinesh

(Residential)
Mr. Jai Shankar,
19

Mills
M/s. Sumangalam

M/s. Esteem Silk (P)

Properties (P) Ltd.

M/s. Gokuldas

Brigade Group

Ltd.

Export
M/s. Alcon

EDUCATION

Laboratories (RMZ)
M/s. Glow Network I
M/s. Glow Network

British Library

II
Executed Infrastructure Project
Projects
M/s. Bakhtawar Construction

Description
Residential complex, 16 storey Building, Structure and civil

for Parsee Panchayat

finishing, Mumbai
Industrial Estate 80,000 sq ft, Structure and civil finishing,

Ram Giridhar Estate

Sky Wack Building, Kanika

Vithal Wadi Ullas Nagar

Residential complex, 24 storey Building 1,10,000 sq ft,

Construction
Brent-wood Building,

Structure and civil finishing, Mumbai

Residential complex, 17 storey Building 1,60,000 sq ft,

Hiranandani Construction
Key Tou Indl. Estate, Shethna

Structure and civil finishing, Mumbai

Industrial Building, 1,20,000 sq ft , Structure and civil

Construction
Talati Apartment, Nahar &

finishing, Mumbai
Residential complex, 35,000 sq ft, Structure and civil

Associate
Parsee Panchayat Shethna

finishing, Mumbai
Residential Complex, 10 storey Building, Area- 1,10,000 sq

Construction

ft, Structure and civil finishing, Mumbai

Residential complex, 4 storey, 25 buildings, Area- 2,50,000 sq

B.S.E.S. Power Plant

ft

COMPETITORS OF THE COMPANY

Interiors Home, Office, Residential Interiors, Commercial In Bangalore

Sadhana

Corporate & Home Facility services Inc (R)

20

Equity realtor

Vasist estates

Royal Contractors
CHAPTER II
FUNCTIONAL ANALYSIS
FUNCTIONAL DEPARTMENT OF THE ORGANIZATION

(1) Front office Receptionist Department: This department handles all the incoming
call, managing visitors, couriers, fax, fixing of appointments and calls, inspect work
environment of staffs etc.
(2) Marketing Department: This department undertakes the task of development of
our businesses.
(3) Administration Department: This department looks after the overall office and
administration.
(4) Stores Department: This department takes care of all the raw material producer
from different Supplier.
(5) Account Department: This department looks after the inflow and outflow of cash
and prepares profit and loss and balance sheet of the company. All tax related work
including VAT, PF PT ESI SERVICE TAX, TDS etc, salary preparation and distribution
for employees and staffs. Over all, financial transactions of company.
(6) Architect Department: This department prepares architecture for the clients sites as
per the clients specifications and the market requirement.

21

(7) Site Engineers Department: Under this department all site engineers come, who
are handling the civil work of site.
(8) Research and Development Department: This department always does research
for the development of the business.

(9) Supervisory Department: This department job is to supervise the work and
material over site and regulates the work of labours. So that the work will finish within
time.

CHAPTER-III
MICKENSEYS 7S FRAMEWORK

22

STRATEGY

SHARED VALUES
ENVIRONMENTAL HEALTH AND SAFETY POLICIES OF THE COMPANY

Contractor shall comply with labor regulations and ensure that their employees take
proper training on the work to be done safely.
All persons must have basic EH&S induction before entering the site.
The contractor should not employ any person who is less than 18 years of age
The contractor shall employ technically qualified and competent engineers and
workman for the work who shall be available throughout the work execution to
receive and comply with the instructions of the client.
Ensure compliance with all the work permit system in operation ,the operational
condition of safety equipment and the reliability, serviceability and maintenance of
work tools and equipment
Ensure risk analysis is carried out to identify all potential hazard related to the
activity and develop appropriate control measures towards eliminating/mitigating
identified hazards.
All personnel engaged in work must be provided with all personal protective
equipments and also safety protective gear is provided.
Good housekeeping must be maintained in all work areas. Material temporarily left
on sit must be stacked properly with a sign placed to warn others.
Safety guards shall be provided for all the power operated tools and machines
23

 Chemicals bought to the site must be labeled for its contents and its hazards for its
protective measures and the Material Safety Data Sheet (MSDS) to be furnished
prior to work.
All waste generated as the result of the contract must be stored in identified space as
scrap/dumping yard and to be removed by contractor on daily or weekly basis.
Work area shall be barricaded wherever there is work at height, hot work or any
other which shall pose potential danger for the employees moving around the place.
Adequate precaution shall be taken to prevent danger from electrical equipment
The company follows the policy of ETHICS EVERYWHERE
STRUCTURE
DEPARTMENTAL FUNCTIONS:
HUMAN RESOURCE DEPARTMENT
Problem Identification and Problem Formulation
This section aims to promote and maintain high standards of professional recruitment practice by
encouraging recruiters to adhere to best practices.
Its purposes are to:
a) Ensure that recruitment is considered an essential part of the human resource.
b) Strategy and consequently an integral part of the overall business strategy.
c) Ensure and explain best practice for all types of recruitment.
d) Maintain professional standards whether recruits are easy to find.
e) Ensure that equality of opportunity is considered an integral part of good recruitment
practices and procedure.
My research is all about the problem related with the recruitment policy of the company. There
are various certain kinds of problem in recruitment process and policy of Shreeji Asia. The
problems are as follows:
24

1. They have not the basic strategies and consequences policy of requirement of the people
to their organization.
2. Shreeji Asia is not having any stable HR Department, which may work on continuous
basis

Business development Head

Senior HR Team

HR Interns

Figure shows the Hierarchy of HR Department

Data Collection
Primary data collection

Surveys
Interviewing the Candidate
Practical Experience
Observation
Secondary data collection
25

Internet, Magazines, Newspaper, Journals, Blogs, Job sites

MARKETING DEPARTMENT
Marketing is the process of planning & executing the conception, pricing, promotion,
distribution of services and ideas to satisfy the customer & organizational objective. At Vision,
our long-term relationships with clients, architects, developers, PMCs give us the information
about the upcoming projects. We focus on mainly PMCs, Architects and Developers through
which we can get the projects.
Stages of Marketing
Scanning business environment.
Analyzing competitive situation.
Analyzing opportunities & threats.
Analyzing the organizational strength & weakness & changes required.
Setting marketing objectives.
Develop marketing strategies

FINANCE DEPARTMENT

Ensure adequate funds are available for resources needed to help achieve organizational
objectives.

Ensure costs are controlled.

Ensure adequate cash flow.

Establish and controls profitability levels.

Maintain financial records

Payment of bills and expenses.

Monitoring of funds.

26

Figure shows the Hierarchy of Finance Department

M.D.

Finance team

Finance Interns

SYSTEM FOLLOWED
Figure shows System followed by Marketing Department

27

PMC
Architects

Developers

Shreeji
Asia
1. Developers
A person is a person who develops real estate business especially by preparing a site for
residential or commercial use. Developer is the one who transfers raw land to improved
property by the use of labor, capital and Entrepreneur efforts.

2. PMC (Project management consultants)

PMC (Project Management Consultants) - Intellect to help client to get his demand full filled.
PMCs are connected with investors, land & regulatory body, architect and contractor. They
provide all the information related to land size, land value. They provide Architect,
Contractor to the clients.

28

Invest orst
rodu ctrodu ct
P
o ntr actor
C
C ontr acto r

a nda& &
L
eg dyoulatg ryato
boR
rchi tec
A
rc hitec
A

PMC

Figure Showing Connections of PMCs

Synergy
Synergy offers complete project management, delivery support and design services through all
phases of the development process
Synergy's strength is the ability to deliver buildings of international standards, within the
basic parameters of cost, quality and schedule.
Architects
Architects plan, design and review the construction of buildings and structures for the use of
people. Architects also coordinate and integrate engineering design, which has as its primary
objective the creative manipulation of materials and forms using mathematical and scientific
principles.

29

Roles & Responsibilities

1. Leads
2.Prospect
2.Prospect
s

3.
Appointme
nt

Tender
Figure shows Roles & Responsibilities of Marketing Department
After getting Tender, Negotiation over the pricing takes place and whoever quotes the least price
gets the JOB.

STRUCTURE

Tender

Bills of quantity

Negotiation

Approval

Execution

certification

30

SKILLS

All the employees of the organization are well experienced and highly qualified.

The man power of the company is very efficient.

A very effective communication is built with the vendors of the company by the finance
department.

All the departments are dedicated towards their work

The only problem in the company is the work environment is not very satisfactory

CHAPTER IV
SWOT ANALYSIS OF THE COMPANY

31

STRENGTHS
Little competition locally
No staff to manage
Word-of-mouth recommendations
Repeat business from same clients
Excellent people skills
Member of local business-network

WEAKNESSES
Need more frequent financial analysis
32

 Tax: self assessment difficult

Not many samples to show clients
Not much publicity material
OPPORTUNITIES
Have a website designed
Learn to up-load own materials
SME support and training available locally
New clients in wider geographic area
Design showrooms for building companies

THREATS
Very competitive industry
Bigger firms have visual presence
Economic decline reduces disposable income
TV shows encourage DIY design

CHAPTER-V
ANALYSIS OF FINANCIAL STATEMENT

33

A TABLE SHOWING THE SALES, PURCHASES AND OTHER FACTORS OF THE

COMPANY:
PARTICULARS
Sales
Purchases
Loans
Fixed assets
Current assets

Amount (rs.)
111174494
80201327
38884187
9435177
145581023

As the company is an interior designing firm its short term sources of capital are given more
priority and as well it deals a lot with working capital management due to its daily working in
different sites.
Various ratios of the company
Particulars
Current ratio
Quick ratio
Return on investment
Debt equity ratio

2.14:1
0.67:1
51.63 percent
1.79:1

The present working capital of the firm is rs.20023417 and return on working capital of the
company 25.54 percent due. The return on investment has increased up to 5.23 percent when
compared to the previous year when it was 46.4 percent. The D/E ratio s good and the company
as accordingly t has to be within 2 and so it is in a position to manage its debt as well its
liabilities as current ratio of the company is also more than optimum current ratio i.e. 2:1.

A GRAPH SHOWING MONTHLY SALES OF THE COMPANY

34

SALES
40000000
35000000
30000000
25000000
20000000
15000000
10000000
5000000
0

The sales of the company at the start of the financial year were not satisfactory and were
declining but from the mid of October the company s growing rapidly and increasing its
sales.
The profit of the company is rs.5114276 which is 4.60 percent of the sales.
Plant and Machinery list
1

Batching Plant, (Capacity: 10

1 nos

m3/Hour
Model:Akom-RD-10-B1
Batches / Hour: 30
2

Batching Plant, (Capacity:

1 nos

5m3/Hour)
3
4

Tower crane
Mini Concrete Mixer

2 nos
9 nos

Metal Shuttering

57000 sq .ft
35

Ply Shuttering

51000 sq.ft

Scaffolding

175000 sq .ft

Dumper

4 nos

Earth Excavation (JCB)

2 nos

10

Hoist (18 Floor capacity)

5 nos

11

CNC Router

1 nos

12

Martins T27 Flex shaper

1 nos

13

Edge Bender

1 nos

VARIOUS PLANT AND MACHINERY IN THE MALUR FACILTIY

INTERIORS FACTORY(87412 SQFT)MALUR INDUSTRIAL AREA
MACHINERY
NOS
CNC machining center- homag venture 3
1
Computerized edge bander
1
Computerized panel saw
1
Computerized profiling machine/shaping machine
2
NC multi boring machine
1
Post forming machine-master handlers
2
Wide belt sanding machine
1
Instant laminate
1
Misc machinery
8
GRANITE FACTORY(25000 SQFT)MALUR INDUSTRIAL AREA
MACHINERY
CAPACITY
VERTICAL SEWING MACHINE(CUTTER)
2.5
VERTICAL SEWING MACHINE(CUTTER)
1.7
POLISHING MACHINE

NOS
2
1
4

The machineries allow to deliver maximum area size within a time frame. With a growing
interest in craftsmanship and detailing, along the support of latest technology available and two
decade experience we are now able to innovate the execution procedures, which leads to a faster
delivery at a better price
36

CHAPTER-VI
LEARNING EXPERIENCE
a) Getting project in the company was a little tough due to a long procedure of interviews.
b) The organization gives a wide opportunity to learn on interns interests.
c) The internship gave me an opportunity to work on tally 9.0 which was very useful and also
how to get contracts from the clients.
d) Unavailability of the desired personnel was the biggest constraint to this study. Although
appointments were made and followed up where possible but still there were instances where
the desired person was either unavailable or unwilling to meet.
e) No prior information regarding the addresses or other details of the offices to be visited was
provided, thus a few target persons were left uncovered.
f) Corporate exposure by visiting sites.
g) With the help of this training Im able to work faster on accounting transactions and also
improve my communication skills.
h) To communicate to vendors and take quotations for various products necessary for different
sites
i) Experience in working with professionals

37