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What problems did the product/service solve? What functions would it facilitate?
The product solved Sujoys dry hair problem.
What attributes seemed important?
The important attributes for him were:1. Brand
2. His experience with the product earlier
3. Recommendation by his friends who have used that product in the past.
Why there?
Because m/s. Mittal General Store is near Sujoys hostel.
Which came first: where to buy or what to buy?
First came the product and then came the location of the purchase.