David C.

Wheeler

Playa Vista, CA 90094

(213) 453-6886 DCW801LA@gmail.com

www.linkedin.com/pub/david-wheeler/6/a39/209/en

Senior Sales Management & Marketing Executive

Champion, Lead and Mentor Teams Driving Double-Digit Growth Building Brand Awareness
Strengthening & Maximizing Partnerships Senior Level Distribution Development Lead Customer Loyalty
Sales Leadership & Change Management
Creating Sales Strategies, Goals & Objectives
Team Recruiting, Development, Coaching & Supervision
Working Knowledge of Construction & Building Products
P&L, Budgeting, Process Improvement

Strong Interpersonal and Leadership Skills

Outstanding Presentation and Networking Skills
Vertical Market & Regional Management
Key Account & Sales Channel Strategist
Customer Needs Analysis, Service & Satisfaction

Ambitious, self-starting senior executive with a 20+ year career distinguished by an outstanding personal sales record
and sales management leadership, developing, and leading exceptional teams. Impressive entrepreneurial background
as evidenced by building a successful company and managing cross functional departments. Regarded as a strategic
thinker, calculated risk taker, change agent, and catalyst for innovation. Key strengths include:
Adapting to and growing into complex roles and environments, and inspiring, aligning, and motivating cross
departmental teams to perform at their best and produce dynamic results as a whole to enhance the customer
experience.
Understanding the value of products and services, quickly building rapport and trust with customers, and expanding
the scope, level, and caliber of customer service to grow revenue and develop residual account relationships.
Establishing and managing processes and procedures for streamlined efficiencies in sales, excellent understanding of
market trends, competitive analysis, operations and utilization of metrics driven sales leadership in order to monitor
and gage success.

Career Highlights
Turnaround of region from losses to $21M annual sales growth.
20% sales growth through wholesale distribution strategy.
$35M backlog in 1st year of revitalizing major account relationships.
Start-up of two companies from ground level to growth of $26M in annual sales.
Presidents Award for top sales and excellence for six years.
Outstanding Service Award from California State Senate.
Negotiation of long-term contracts ranging from $4M to $21M with major national accounts.

Professional Experience
Management Consulting Services
Working with regional companies, consulting on sales management, establishing and using CRM solutions, training
sales teams on effective strategies, account plans and time management. Training sales management leaders on
performance management, goals/rep account plans and methods to track their teams for imporved results.
2015 - Current
Krueger International Santa Monica, CA
$700M international company manufacturing residential and commercial furniture, textiles and architectural products.
District Manager, 2013 2014
Functioned as a General Manager to turn around an underperforming region operating at significant losses and restore
profitability to acceptable levels as established by executive committee. In charge of yearly goal setting, pricing and
discount structure, major accounts, retail/wholesale distribution channels, merchandizing and displays, yearly
advertising and promotional budgets, forecast monitoring and reporting, P&L accountability, Salesforce CRM, and staff
recruiting, hiring, training, and performance management.
Managed West Coast regional showroom, all national accounts in region, distributors, staff recruiting, hiring, training and
evaluation and $1.25M budget. Frequently traveled across region closing sales. Managed field sales reps, Inside Sales
staff, design professionals, logistics and operations support personnel. Managed $1.25M budget. Held P&L
accountability.

(213) 453-6886 DCW801LA@gmail.com

David C. Wheeler - Page | 2

Tasked with revitalizing sales growth to desired level of $21M annually.

Halted account losses through rebuilding critical areas of organization, including retail/wholesale distribution
channels, rep account plans, sales, design, service, installation, and logistics.
Maximized efficiencies through reassigning new geographic territories and identifying key accounts for each rep,
establishing key account business plans and setting sales goals all key accounts.
Defined new yearly sales plan with goals, monitored monthly progress of sales team through on-on-ones, team
meetings and accompanying reps on sales calls to close deals.
Hand-picked and hired, trained and coached new business development managers, inside sales team and support
team that built order backlog by 55% in 1st year.
Garnered recognition of new showroom design through driving major remodeling of West Coast regional
showroom highlighting product merchandizing displays with $350K remodeling budget.
Developed new business development strategy for architects, designers and contractors to drive and increase product
specifications on major projects.
Played key role in increasing sales by $8M through participating in launch of new products with in store display
program for distributors and marketing plans.
Created backlog of $35M in 1st year by reestablishing relationships with key major accounts and formulating rep
account plans to maximize coverage and establishing sales goals for each account.
Increased sales 20% by launching new distribution strategy that resulted in new retail/wholesales channel partners.
Delivered high-impact presentations to key large accounts at regional showroom and at client locations.
Purchase Planners Group Los Angeles, CA
$24M company providing design build services, specification of commercial furniture & architectural products, project
management, and installation.
President, 1988 2013
Led all facets of taking company from start-up to full-scale operation, ranging from creation of sales and operations
processes, financial reporting systems and standards procedures. Oversaw employee recruitment, hiring, training, and
performance management. Established departmental processes and procedures oversaw annual budget of $1.2M and
directed 26 employees across all organizational ranks. Managed company financials and P&L quarterly statements.
Built company from ground up to $26M in annual sales. Leveraged companys impeccable reputation in the
community to drive sales in commercial & residential interior projects.
Cultivated key customer relationships with large national accounts representing 50% of companys annual sales. Led
company in winning Presidents Award for top sales and excellence for six years.
Oversaw pricing/contracts for all business accounts over $100K. Strategically pricing agreements to win business.
Strengthened performance of sales team by training them in strategic value added sales techniques and
conceptual selling methods.
Generated additional $4M in highly profitable annual sales and boosted net profit by 3% to 5% by starting a
custom architectural millwork division and flooring division.
Negotiated long-term sales contracts ranging from $4M to $18M with major national accounts, including Cigna
Insurance, American Honda, Disney, Public Storage, Dept. of Homeland Security, Farmers Insurance, Exel Global
Logistics, and GMAC Mortgage.
Honored with Outstanding Service Award from California State Senate for design and completion of new Golden
Eagle Student Union Building.
Negotiated districtwide contract ($50M+ combined value) for nine campuses with Los Angeles Community
College District.
Executed cost reduction and efficiency improvement strategies, including streamlining of department procedures.
Increased net profit by 4% and achieved tremendous efficiencies in production and workflow through
restructuring all departmental processes.
Reduced turnaround time on specifications and proposal from two weeks to five days by implementing process
technology (Team Design & Project Matrix) that automated and linked all departments together, from initial
specification, proposals, CAD drawings, order entry, customer service, and receivable/payables departments.

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(213) 453-6886 DCW801LA@gmail.com

Education / Professional Development / Technical Skills

Interior Architecture / Business Woodbury University
Spin Selling Miller Heiman Cracking the Sales Management Code Workshop
Excelling as a Highly Effective Team Leader Presentation Skills Workshop
MS Office (Word, Excel, PowerPoint) Salesforce CRM Act! CRM Team Design