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HRC Handbook Intro and Bms 2013 Updated
HRC Handbook Intro and Bms 2013 Updated
University of Mumbai
Handbook
Degree College
Bachelor of Management Studies (BMS)
B. Com - Accounting & Finance (BAF)
B. Com. - Banking & Insurance (BBI)
B. Com - Financial Markets (BFM)
Bachelor of Mass Media (BMM)
Add-on Courses - Commerce
Master in Commerce (M. Com) - Business Management
Master in Commerce (M. Com) - Advanced Accountancy
2013-14
Contents
BACHELOR OF MANAGEMENT STUDIES [BMS]
First Year - Semester I................................................................................................................. 7
First Year - Semester II .............................................................................................................. 15
Second Year - Semester III ....................................................................................................... 22
Second year - Semester IV ....................................................................................................... 30
Third Year - Semester V ............................................................................................................ 37
Third Year - Semester VI .......................................................................................................... 49
BACHELOR OF COMMERCE B. COM ACCOUNTING AND FINANCE
First Year - Semester I .............................................................................................................. 61
First Year Semester II ............................................................................................................. 67
Second Year - Semester III ....................................................................................................... 74
Second year - Semester IV ....................................................................................................... 79
Third Year - Semester V ............................................................................................................ 85
Third Year - Semester VI ........................................................................................................... 90
BACHELOR OF COMMERCE B. COM. BANKING & INSURANCE
First Year - Semester I .............................................................................................................. 96
First Year Semester II ........................................................................................................... 102
Second Year - Semester III ..................................................................................................... 107
Second year - Semester IV ..................................................................................................... 112
Third Year - Semester V .......................................................................................................... 119
Third Year - Semester VI ......................................................................................................... 125
BACHELOR OF COMMERCE B. COM FINANCIAL MARKETS
First Year - Semester I ............................................................................................................ 132
First Year Semester II ........................................................................................................... 136
Second Year - Semester III ..................................................................................................... 140
Second year - Semester IV ..................................................................................................... 145
Third Year - Semester V .......................................................................................................... 150
Third Year - Semester VI ......................................................................................................... 154
BACHELOR OF MASS MEDIA [BMM]
First Year - Semester I ............................................................................................................ 161
First Year Semester II ........................................................................................................... 168
Second Year - Semester III ..................................................................................................... 174
Second year - Semester IV ..................................................................................................... 182
Third Year - Semester V (Advertising) ..................................................................................... 190
Third Year - Semester V (Journalism) ..................................................................................... 200
Third Year - Semester VI (Advertising) .................................................................................... 205
Third Year - Semester VI (Journalism) .................................................................................... 214
ADD-ON COURSES
Information ............................................................................................................................. 222
Add-On-Course - Advertising, Sales Promotion & Sales Management ................................... 224
Add-On-Course- Tourism and Travel Management ................................................................. 230
Add-On-Course - Tax Procedure & Practice ........................................................................... 237
Master of Commerce - M. Com.
Part I
............................................................................................................................. 246
Part II
............................................................................................................................. 255
Faculty - Degree College......................................................................................................... 263
2
Dr Indu Shahani
Principal
About HR College
The Hyderabad (Sind) National Collegiate Board started the H. R. College of Commerce & Economics in
1960. H. R. College is exclusively a Commerce and Management college affiliated to the University of
Mumbai and offers courses leading to :
B.Com. - A Graduate degree in Commerce with Management or Accountancy
B.Com. (dual degree) - A Graduate degree in Commerce plus Advanced Diploma in Advertising/
Tourism &Travel / Tax Procedure & Practice
B.Com. - Accountancy and Finance
B.Com. - Banking and Insurance
B.Com. - Financial Markets
B. M. S. - A Graduate degree in Management
B. M. M. - A Graduate degree in Mass Media
M.Com - A Post-Graduate degree in Commerce (Management or Accountancy).
Ph. D. - A Doctoral Programme in Commerce (Business Economics)
Intelligent Quotient
Thinking Skills
Thinking Styles
Accounting Transactions: Accounting cycle, journal, journal proper, Opening and closing entries,
Relationship between journal & ledger: Rules regarding posting; Trial balance; Subsidiary books:
Bank reconciliation statement.
C.
Accounting Standards:
AS 1 :
Disclosure of accounting policies: Meaning of accounting policies - Purpose - Different
policies - Areas of policies - Disclosures of policies - Disclosure of change in policies
- Simple illustrations
AS 6 :
Depreciation accounting: Meaning - Definitions - Importance - Factors - Useful life of a
depreciable asset - Estimating useful life - Additions - Residual value - Methods Disclosure of surplus - Change in method - Simple illustrations
AS 9 :
Revenue recognition: Meaning and scope - Transactions excluded - Sale of goodsRendering of services - Effect of uncertainties - Disclosure - Simple illustrations
AS 10 : Accounting for fixed assets : Meaning - Definitions - Importance - Cost of fixed assets
- Self constructed fixed assets - Non-monetary consideration-Improvements, repairs,
additions and extensions - Revaluation - Sale or retirement - Valuation of fixed assets
in special cases - Special types of fixed assets - Disclosure
Unit II
A.
1)
2)
3)
B.
Depreciation Accounting :
Practical problem based on accounting treatment by provision for depreciation using SLM and
RBM
methods
Codification of accounts.
Recommended books :
1.
An Introduction to financial Accounting, Andrew Thomas, McGraw Hill
2.
Financial Accounting - A Managerial emphasis, Ashok Banerjee, Excel Books
3.
Financial Accounting, Weugamt., Keiso, Kimmel
4.
Accounting Theory - an Introduction, L.S.S. Porwal , Tata McGraw Hill
5.
Elements of Accounts, T S Grewal, S. Chand & Co.,
6.
Business Accounting , Frank Woods, Pitman Publication
7.
Advanced Accountancy, R.L. Gupta & M. Radhaswamy, S. Chand & Co. (P) Ltd., New Delhi.
8.
Accounting Standards, -, Institute of Chartered Accountants of India. New Delhi
9.
Financial Accounting for Management Texts & Cases, Dr. Dinesh D. Harsolikar, Multi-Tech. Publishing
Co. Ltd., Mumbai
10.
Indian Accounting Standards and US Gaap, Ashish Bhattacharya, Tata Mc Graw Hill & Co. Ltd., Mumbai
11
Financial Accounting, Warren, Thomson learning
12. Company Accounting Standards, Shrinivasan Anand, Taxman
13. Financial Accounting, J.R. Monga, Girish Ahuja, Mayur Paper Back
BUSINESS LAW
Module 1.3
Unit I
A)
Law of Contract ( The Indian Contract Act, 1872) : Section 1-30
Essential Elements of Contract - Agreement and Contract - Capacity to Contract - Free Consent Consideration - Lawful objects/consideration
B)
Sales of Goods Act, 1930
Scope of the Act - Sale and Agreement to sell - Essentials of a valid sale Contract - Conditions and
Warranties - Rights of an unpaid seller - Rules of Delivery - Auction sales - CIF & FOB contract
C)
Indian Partnership ( The Indian Partnership Act, 1932)
What is Partnership? - Partnership Formation - Types of Partnerships - Dissolution of Partnership
- Rights, Duties and Liabilities of partners
Unit II : Negotiable Instrument Act, 1881
Introduction of Negotiable Instruments - Characteristics of Negotiable Instruments - Different types of
Negotiable Instruments - Parties to Negotiable Instruments - Negotiation, Endorsement and Presentment - Criminal Liability on Dud cheques
Unit III : Companies Act, 1956 (Section 1-100)
What is company? - Incorporation of Company - Memorandum of Association & Articles of Association Prospectus - Meetings - Board of Directors
Unit IV : Consumer Protection Act, 1986
Objects of consumer Protection - Introduction of consumer - Who is consumer? - Meaning of the words
"Goods and Services" - Meaning of the words "Defects and Deficiencies of Goods and services" - Consumer disputes and complaints - Unfair Trade Practice - Consumer Protection Councils - Consumer
Disputes - Redressal Agencies
Recommended books :
1.
Bare Act relating to the various laws, ,
2.
Business Law, K.R.Bulchandani, Himalaya Publishing House
3.
Elements of Mercantile Law, Kapur N.D., Sultan Chand
9
4.
5.
6.
7.
8.
9.
BUSINESS STATISTICS
Module 1.4
Unit I : Descriptive Statistics for Univariate Data
Introduction to Statistics: Types of data. Data collection methods - Census and Sample Survey:
Presentation of Data: Tabular (Frequency distribution) and Graphical (Frequency Curve. Ogives,
Histogram)
Measures of Central Tendency: Arithmetic mean, median, mode, geometric mean-their properties
and applications.
Measures of Dispersion: Absolute measures Range, Quartile deviation, Standard deviation, Variance and Relative measures - coefficient of range, coefficient of quartile deviation, coefficient of variation.
Unit II : Forecasting Techniques:
Correlation and Regression: Karl Pearson's coefficient of correlation (Properties and calculation):
Spearman's Rank Correlation coefficient, regression equation - Statement and use.
Time Series: Components, Additive and multiplicative models, Estimation of linear trend by
(i)
least squares method
(ii)
moving average method.
Determination of seasonal trend using simple average method.
Index Numbers: Meaning and uses, Simple and composite index number.
Aggregative and average of price relatives simple and weighted index numbers, Construction of
index number-fixed and chain base.
Laspayre's Paasche's Kelly's and Fisher's index numbers.
Construction of (i) Consumer price index
(ii) Cost of living index numbers.
Deflating, Splicing, Shifting of Base Year.
Conversion from fixed Base to Chain Base index numbers and vice-a-versa..
Unit III : Probability and Probability Distribution:
Probability:
Sample space as a concept, different types of events. Definition of probability.
Addition and Multiplication Laws of probability
(Statements and use only) conditional probability.
Bayes Theorem ( concept only)
Random Variable, Expectation and Variance. Probability distributions-Binomial and Normal.
Unit IV : Testing of Hypotheses:
Sampling distribution : Sample mean and Sample proportion. Determination of sample size. Central
Limit Theorem (Statement only)
Recommended books :
1.
Statistics for Management, Richard Levin and David S. Rubin, Prentice Hall of India, New Delhi.
2.
Statistics for Business & Economics, David R Anderson, Dennis J Sweney, Thompson Publication
(Scuta Eastern)
3.
Fundamentals of Statistics, S.C. Gupta, Himalaya Publishing House.
4.
Business Statistics, Bhardwaj, Excel Books, Delhi
5.
Introduction to Probability theory and its Application, Feller W., Wiley
6.
Data Analysis for Managers, Roberts H, Scientific Press
7.
Statistics For Management , Sharma, Himalaya Publishing House.
8.
Theory and Problems of Statistics , M.R.Spiegel., McGraw Hill Publishing Co.
9.
Elementary Statistics, S.P. Gupta and Archana Gupta, Sultan Chand and Sons, New Delhi.
10. Business Statistics, J.S. Chandan, Vikas Publishing House
11.
Mathematics for Business and Social Sciences , Mizrahi and Sullivan, John Wiley and Sons
12. Mathematics for Business Studies, J.K. Thukral, Mayur Publications
13. Business Mathematics, S.K. Singh & J.K. Singh, Brijwasi Book distributors and publishers.
14. Theory & Problems of Business Statistics , Schaum's Outline Series, McGraw Hill Book Company
15. Mathematics & Statistics for Management, K.B. Akhilesh and S. Balasubrahmanyam, Vikas
Publication House Pvt. Ltd., New Delhi, Noida-110 014
BUSINESS COMMUNICATION
Module 1.5
Unit I
Report Writing
Letter Writing
Understanding Audience
Use of Language
Use of Tone
PRINCIPLES OF MANAGEMENT
Module 1.6
Unit I
Unit II
Unit III Organising - Concept, nature and significance, Authority and responsibility relationships,
centralization and decentralization, departmentation, organization structure forms.
Staffing - importance, sources of recruitment, selection process.
Unit IV
Directing meaning and steps in direction, motivation concept, theories, Maslow,
Herzberg, Mc Gregor.
Leadership - concept, styles and traits.
INTRODUCTION TO COMPUTERS
Module 1.7
Unit I : Computer Hardware and Software
A)
Hardware
1.
Processors: Definition. Diff. types their clock speeds and differences Intel, AMD,
Cyrix, Motorola, Celeron, Pentium, Core Duo, Core 2 Duo, K6, Athlon, Centrino Technology.
2.
Memory: Definition, Primary, Secondary, Measuring memory KB, MB,
GB, TB. Types such as SIMM, DIMM, SDRAM, DDRAM, DDR-1, DDR-2. Concept of
Cache Memory.
3.
Bus Types: Data bus, Address bus, Types ISA, PCI, AGP, USB, SCSI, IEEE 1394 (Firewire).
4.
Ports : Serial, Parallel, USB, SCSI, MIDI, Advantage of USB ports USB 1.0, USB 2.0
12
5.
6.
7.
8.
9.
B)
Secondary Storage: Magnetic Storage Media, diskette, Hard Disk (Fixed Removable),
Cartridge, Tapes, Optical Storage Media, CDROM, DVDROM, CD-R, DVD-R, CD-RW,
DVD- RW, BLURAY. How data is stored on Magnetic and Optical media, their capacities,
speeds and cost.
Solid state storage devices: Flash Memory, Smart Cards, Pendrives, RFID Chips.
Printers: Dotmatrix, Inkjet Laser, Photo printers, plotters. Comparison on parameters
such as quality, speed, initial costs operational costs.
Screens: CRT, Flat Panel, LCD, Features such as size, resolution, Refresh rate, Dot
pitch, Video Cards, TFT screens.
Input Devices: Mechanical Mouse, Optical Mouse, Wireless, Keyboards, Mouse, Pens,
Touch screens, Game controllers. Optical input devices Bar Code readers, Image Scanners,
OCR, Audio input speech recognition. Video input-Webcam, Digital cameras.
Software
1.
System Software:
a)
Operating Systems: Definition, Functions, Types, Single User, Multi User, User Interface,
GUI and Command Line interface. How OS manages hardware through interrupts, device
drivers. Basic differences between DOS, Windows, UNIX, LINUX, MAC OS. Diff. between
Windows 9X, Win NT, XP Home, Prof. Server), Embedded OS Windows CE, NET, Palm
OS, PC OS, Symbian.
b)
Supporting Utilities: Back up, Anti Virus, Firewall, Spyware, Screen Savers.
2.
Application Software: Acquiring Software Licenses (Diff. Types Single user, Multiple User,
Multiple Users, Passport license, Campus Licence Pirated Software. Commercial SW Stand
Alone, Software Suites, Shareware, Freeware, Public Domain SW, Open Source, Word
Processing SW, Spreadsheets, Presentation SW, Database Management SW, PIM (Personal
Information Managers such as Outlook).
Unit II : NETWORKS.
A)
Basic and Infrastructure.
1.
Definition, Advantages, Types(LANS, WANS) Hybrid Networks (CAN, MAN, HAN)
2.
Intranets and Extranets.
3.
Networks Structures - Server Based, Client server, Peer to peer.
4.
Topologies - Star, Bus, Ring.
5.
Network Media, Wired - Wired - Twisted pair, Co-axial, Fibre Optic, and Wireless - Radio
and infrared.
6.
Network Hardware: NIC'S, Hubs, Bridges, Switches, Routers.
7.
Cables - Ethernet, Fast Ethernet, Gigabit Ethernet.
8.
Network Protocols - TCP/IP, IPX/SPX, NETbios/NetBUI.
B)
Data Communications
1.
Using Standard Telephone Lines, Modems.
2.
Digital Data connection Broadband connections.DSL /ADSL/ HDSL/ISDN/VDSL.
3.
Cable Modern connections.
Wireless networks - Wireless 802. 11.. Wireless Access Point. Wireless Adapter.
C)
Internet
1.
Definition, Types of connections, Sharing internet connection, Hot Spots.
2.
Services on net-WWW, Email-paid and Free, News, FTP, Chat IM, Online Services,
Peer to Peer services, Blogs, Communities
3.
IP addresses, Domain names, URLs. Hyper Text, HTML, Websites, Browsers
Internet Explorer, Mozilla, Tabbed browsing.
4.
Searching Directories, search engines, Boolean search (AND ,OR, NOT), Advanced search,
Meta Search engines.
5.
Email-Configuring POP/SMTP accounts in Email clients such as outlook. Diff. parts of an
13
6.
Email address, Creating, receiving, forwarding, blocking organizing emails with rules.
Receiving and sending emails with attachments by scanning attachments for viruses.
Email etiquettes, SPAM, Understanding Smileys/Emoticons.
Cyber Crime, Cyber Law, Hacking Sniffing, Spooling, Social engineering.
Spreadsheet
File Menu: New, Open, Close, Save, Save as, Print Preview, Print, Exit
Edit Menu: Undo, Repeat, Cut, Copy, Paste, Clear, Delete, Move or Copy Sheet, Find, Replace,
View Menu: Normal, Page Break Preview, Toolbars, Formula Bar, Status Bar, Header and
Footer, Full Screen, Zoom.
Insert Menu: Cells, Rows, Columns, Worksheet, Chart, Symbol, Page Break, Function, Name,
Comment, Picture, Diagram, Object, Hyperlink.
Format Menu: Cells, Row, Column, Sheet, Auto Format, Style.
Tools Menu: Spelling, Error Checking, Speech, Customize, Options.
Data Menu: Sort, Filter.
Window Menu: New Window, Arrange, Hide, Split, Freeze Panes,
Help Menu: Microsoft Excel Help What's this
Toolbars Menu: Standard, Formatting.
C)
Presentation Software
1.
Slide Master
2.
Creating, interesting, deleting slides.
3.
Using different views.
4.
Adding, Editing and Formatting text.
5.
Drawing arcs, Lines.
6.
Rotating Objects.
7.
Adding speaker notes.
8.
Inserting image, sound, video,
9.
Slide transitions.
10.
Creating a complete package for presentation at another site.
D)
Recommended books :
1.
Introduction to Computers, Peter Norton, Sixth Edition McGraw Hill
2.
Introduction to information Technology, V. Rajaraman, Prentice Hall India
3.
Computers and Commonsense, Hunt .L Shelley, Prentice Hall of India
4.
Fundamentals of Information Technology, A and Leon M. Leon, Vikas 2002
5.
A first Course in Computers, Saxena, Sanjay, Vikas Publishing 1998
6.
Fundamentals of Information Technology, Bharioke Deepak, Excel Book 2000
14
Business Environment
Industrial Law
Computer Applications in Business
Managerial Economics - I
Business Mathematics
Introduction to Cost Accounting
Environmental Management
BUSINESS ENVIRONMENT
Module 2.1
Unit I :
Constituents of Business Environment: Political ideology - Economic Policy- Legal System - Level of
Technology - Competition - Social & Cultural Factors
Unit II :
Evolution of Business Environment in India : Pre British Period - British Period - From Independence to
Indira Gandhi Era - Rajiv Gandhi & Chandra Shekhar Period: Post 1990 - Liberalization & Globalization
of Indian Economy.
Unit III :
International Business Environment & India
Change in Political Systems - International Treaties & Impact on Indian Economy - Challenges for Indian
Economy.
Unit IV :
Indian Response to the Evolving Business Environment
Government Policies since the year 2000 - Global Capital Flows. Banking & Capital Markets - Investment
Opportunities for Indian Industry - Response of Indian Industrialists
Recommended Books:
1.,Business Environment, Cherunilam F, Himalaya Mumbai
2. Essentials in Business Environment, Aswathappa, Himalaya Mumbai
3. Business Environment, Raj Aggarwal , Excel Books, Delhi
4. Business Environment, Mathew M, RBSA, Jaipur
5. Strategic Planning for Corporate , Ramaswamy V, McMillan, New Delhi
6. Business Environment, Justin Paul, Tata Mcgraw - Hill
15
INDUSTRIAL LAW
Module 2.2
Unit I : Laws related to Industrial relation and Industrial Disputes
i)
Industrial Disputes Act, 1947
(Definitions, authorities award and settlement, strikes, lockouts, layoffs, retrenchment and closure)
ii)
The Trade Unions Act, 1926
Unit II : Laws related to Health, Safety and Welfare
i)
The factories Act, 1948
(Provisions related to approval, licensing, registration, inspecting staff, health safety and welfare)
Unit III : Social Legislations
i)
Employees State insurance Act, 1948 (Committees councils and various benefits)
ii)
Employees Provident fund and
iii)
Miscellaneous Provision Act, 1948 (schemes, administration and determination of dues)
Unit IV : Laws related to Compensation Management
i)
The Payment of Wages Act, 1948(Objectives, Definitions, authorized deductions)
ii)
The Minimum wages Act, 1948
iii)
The Payment of Gratuity Act, 1972
Recommended Books:
1.
Industrial and Labour Laws, Dr. Sanjeev Kumar, Bharat Law H.P. Ltd
2.
Commercial and Industrial Law, S.K. Dasgupta, Sterling Publishers Pvt Ltd.
3.
Bare - Acts, -, Govt. Publications
4.
Industrial Laws, Mr. N.D. Kapoor, Sultan Chand
5.
Industrial and Labour Laws, Dr. Sanjeev Kumar, Bharat Law House (P) Ltd.
6.
Industrial Participation, Bell D, Pitman London
7.
Employee's Provident Fund, Chopra D.S., Labour Law Agency
8.
Industrial Law, Mr. P.L.Mallick, Mr. P.L. Mallick
Functions
1.
Financial functions: FV, PV, PMT, PPMT, IPMT, NPER, RATE, NPV, IRR
2.
Database Functions VLOOKUP, HLOOKUP
3.
Conditional Logic Functions IF, COUNTIF, SUMIF
16
C)
Unit
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Data Analysis
1.
Using Scenarios, creating and managing a scenario.
2.
Using Goal Seek.
3.
Using Solver.
4.
Pivot Tables - Building Pivot Tables, Pivot Table regions, Rearranging Pivot Table.
5.
Creating simple macros.
II : Web Designing Using HTML
Evolution of HTML
Concept of Hyper Text, Tags
Structure of an HTML file
Basic Tags - <head>, <title>, <body>,<h1> to <h6>, <p>, <b>
Formatting text - Logical and Physical tags
Style Sheets
Creating Lists and Tables
Adding graphics with and without text, alignment.
Creating links - internal and External, mail links
Creating Frames
Creating Forms.
Understanding How softwares like Front Page, Dream Weaver Create HTML files.
Uploading HTML Pages using SW like Cute FTP, WS FTP
4.
5.
6.
7.
8.
MANAGERIAL ECONOMICS - I
Module 2.4
Unit I : Introduction :
Meaning and Scope of managerial economics - relationship to economic theory relationship with decision
theory- role of managerial economics - objectives and constraints of the firm - introduction to risk,
asymmetric information and game theory.
Unit II : Demand Analysis :
Meaning of demand-Market Demand function- Demand curve, factors affecting demand-Variation and
increase/decrease in demand-Elasticity of demand-Graphical representation of price elasticity of demand
Price-income and cross elasticity of demandEstimation of demand-Numerical problems for measurement of elasticity
Unit III : Production and Costs :
Meaning of production-Types of production function - Importance of production function in managerial
decision-making - Application of production function in productive sectors (service and manufacturing) Economics of scale and scope.
Importance of cost in managerial decision-making - Economic concepts of cost Functional form of short
run and long run cost - Estimation and alternative methods of estimation of cost - LAC as a decision
making tool - Impact of learning curve.
Unit IV : Market Structures
Meaning of market structure, need for analyzing market structure, types of markets.
A.
Perfect competition and Monopoly
Features -Representative firm, and industry - Equilibrium in short and long run - Price and output
determination using diagrams - Normal profits, losses and supernormal profits in short run - Long
run and normal profit - Merits and Limitations of perfect markets.
B.
Oligopoly and Monopolistic Competition
Oligopoly - definition and characteristics - Collusion and cartel - Non-Price competition - Price
stickiness and kinked demand.
Monopolistic competition-definition and characteristics - Equilibrium-Price and output determination.
Recommended Books:
1.
Managerial Economics, Dean Joel, Eastern Edition
2.
Managerial Economics, Almanand, Excel Books, New Delhi
3.
Managerial Economics, Hague, D., Longman, London
4.
A study of Managerial Economics, Gopalakrishna, Himalaya Mumbai
5.
Managerial Economics, Cauvery, R. et al. , S. Chand, New Delhi.
6.
Managerial Economics, Paul G Keat, K Y Young, Prentice Hall Publication
7.
Managerial Economics: Analysis, Problems, Cases, Lila J. Truett and Dale B Truett, John Wiley &
Sons
8.
The Economy Today , Bradley R Schiller, McGraw-Hill
18
9.
10.
11.
12.
13.
Principles of Economics, Robert H Frank and Ben Bernanke (2007), Tata McGraw-Hill, New Delhi
Managerial Economics, Ahuja HL (2007), S. Chand & Co. Delhi
The New Managerial Economics, William Boyce, Biztantra
Managerial Economics, Suma Damodaran, Oxford University Press
Managerial Economics, D.N.Dwivedi, Vikas Publishing House Pvt. Ltd., New Delhi.
(Suggested Readings: Samuelson pp 46-61 , Mark Hirschey pp 179-206)
BUSINESS MATHEMATICS
Module 2.5
Unit I : Elementary Financial Mathematics
A.P., G.P., and sums of their first n terms, Problems with business applications.
Simple interest, compound interest, interest compounded more than once a year nominal, effective
and continuous rates of interest.
Equated Monthly Installments (EMI) using reducing interest system, amortization of loans.
Sinking Fund.
Depreciation of assets.
Functions: Constant function, linear function, step function, xn, exponential and logarithmic functions.
Business and Economics functions such as demand supply, total revenue, average revenue, total
cost, average cost and profit function.
Equilibrium point.
Matrices, Matrix Operations (addition of two matrices, scalar multiple of a matrix, matrix
multiplication,
transpose of a matrix)
Inverse of a matrix (up to order 3). Application of matrices to Leontief's open input-output model.
Linear inequality (upto 2 variables ) and their Graphs.
Unit III : Derivatives and their Applications
Derivatives as a measure of rate. Derivatives of functions constant function xn, ex, ax, log x. Rules
of derivatives - scalar multiplication, sum, difference, product and quotient. Second order derivatives.
Application of derivatives - marginal cost, marginal revenue, elasticity of demand, maxima and
minima for functions in Economics and Business.
Unit IV : Functions of two variables and Integration:
Functions of two variables with examples from Economics and Commerce such as Cobb-Douglas and
other production functions, demand functions involving two commodities. First and second order partial
derivatives, marginal functions and their simple applications in Economics, Maxima and Minima of functions
of two variables using second order partial derivative criterion. Constrained maxima and minima (one
constraint only) using Lagrange's multiplier.
Simple applications in Economics and Commerce: Marginal physical productivity of labour and capital,
demand analysis of complementary and competitive commodities, partial elasticity, optimization of functions
19
C.
A.
B.
Recommended Books
1.
Management Accounting, L.M. Pandey , Vikas Publishing
2.
Cost Accounting, C.S. Rayudu, Tata Mc. Graw Hill & Co. Ltd., Mumbai
3.
Cost Accounting Theory & Practice, M.N. Aurora, S. Chand & Co. (P) Ltd., New Delhi
4.
Cost Accounting - A Managerial Emphasis, Horngren, Charles, Foster and Datar, Prentice Hall of
India, New Delhi.
5.
Advanced Problems and Solutions in Cost Accounting, Maheshwari S.N., S. Chand & Co. (P) Ltd.,
6.
Cost Accounting, Jain S.P. Narang K.L., Kalyani, New Delhi.
7.
Cost Accounting and Financial Management, Ravi M. Kishore, Taxman's
8.
Principles of Cost Accounting, Vanderbeek, Thomson learning
ENVIRONMENTAL MANAGEMENT
Module 2.7
Unit I : Environment: Definition and Composition : Lithosphere Hydrosphere Atmosphere, Biosphere.
Biogeochemical cycles - Carbon, Nitrogen and Hydrological Cycle, Man and Nature relation and interaction
with respect to Food, Clothing, Shelter and Occupation: Concept of Ecology and Ecosystem.
Unit II : Resources and Wealth : Meaning, Types of Resources, Exploitation of Resources, Use of
Technology and its Impact on Natural Environment: Wealth - Meaning, Distinction between wealth and
resources, Optimum Conversion of Resources into wealth : Anthropogenic Waste - its effects, Man-made
Industrial waste.
Unit III : Environmental Degradation : Meaning , Causes : Degradation of Urban Land, Forest and
Agricultural Land due to natural causes and human interference: Global Warming: Problems of nondegradable Waste - Electronic Devices, Plastic and Man made fibers. Environmental Assessment Environmental Impact Assessment (EIA), Environmental Auditing, Environmental Legislation in India,
Carbon Bank.
Unit IV : Environmental Management : Meaning, Development and Environmental Linkages,
Environmental concerns in India . The need for sustainable development, Actions for environmental
protection: national and international initiatives emerging environment management strategies, Indian
initiatives - Environmental Protection Movements and NGO's in India.
Disaster Management : Meaning, Need and Planning with reference to Flood, Storms, Tsunami, Cyclones
and Earthquakes in India.
Recommended Books
1.
Centre for Science and Environment The state of India's Environment Society 1984-85 Reprint, ,
C.S.E., New Delhi
2.
Environmental Priorities in India , Khoshoo, Environmental Society, New Delhi
3.
Environment Management, N.K. Uberoi, Excel Books, Delhi
4.
The Hindu Survey of Environment, The Hindu, Chennai
5.
Environmental Economics, Karpagam M, Sterling, New Delhi
21
Management Accounting
Managerial Economics - II
Marketing Management
Business Aspects in Banking & Insurance
Production Management & Materials Management
Strategic Management
vii)
Creditors Turnover
Different Modes of Expressing Ratios:- Rate, Ratio, Percentage, Number etc.
Limitations of the use of Ratios, Interaction of Ratios.
Unit III : Preparation of Statement of Sources and Application of Cash (Cash Flow Statement) with
reference to Accounting Standard No. 3
Unit IV : Working Capital-Concept
i)
Estimation / Projection of Requirements in case of Trading and Manufacturing Organization.
ii)
Marginal Costing
iii)
Concept of Marginal Cost
iv)
Contribution
v)
Break even Analysis
vi)
Application of marginal costing in Managerial Decision Making.
Recommended books :
1.
Cost Management,Saxena & Vashist,S. Chand and Sons
2.
Cost & Management Accounting , Ravi N. Kishor, Publication Taxmonth
3.
Essential of Management Accounting, P.N.Reddy, Himalaya
4.
Advanced Management Accounting, Robert S Kailar, Prentice Hall
5.
Financial Of Management Accounting, S.R.Varshney, Wisdom
6.
Introduction of Management Accounting, Charbs T Horngram, PHI Leaving
7.
Management Accounting,I.M.Pandey, Vikas Publication
8.
Cost & Management Accounting, D.K.Mattal, Galgotia
9.
Management Accounting, Khan & Jani, Tata Mcgraw
10. Management Accounting, R.P.Resstogi, Gelgoha
MANAGERIAL ECONOMICS - II
Module 3.2
Unit I : Introduction to Macro Economics.
Macro economic aggregates and concepts
Circular flow of income.
National income and related concepts, calculation of National income, National income and
cial welfare, Concept of Human Development Index.
Supply of money, Demand for money, price level. Inflation and Stagflation.
Determination of Income and Employment
Overview of classical and Keynesian analysis.
Business cycles - features, causes and remedial Measures.
Equilibrium in the Goods and Money markets (IS - LM)
Unit II : Policy Environment
Role of state in different economic systems.
Theory of economic policy
Monetary policy - objectives and instruments.
Fiscal policy - objectives and instruments, impact on business, Concept of inclusive growth.
Economic stabilization - Fiscal v/s Monetary policy and Structural policy.
Trade policy - Protection v/s Free trade
23
so-
MARKETING MANAGEMENT
Module 3.3
Unit I : Introduction to Marketing
(a)
The 4 Ps and 3Cs of Marketing
(b)
Marketing as an activity, function, and philosophy
(c)
Needs, wants and demands; transactions, transfers & exchanges
(d)
Orientation of a firm: Production concept; product concept; selling concept: and marketing con24
cept.
New Trends in Marketing: E-Marketing, Internet Marketing and Marketing using social networks
Societal Marketing/Relationship Marketing
Unit II : Marketing Research; MIS; & Consumer Behaviour
The micro environment of business (management structure; marketing channels: markets in which a
firm operates; competitors and stakeholders).
Macro Environment: political factors; economic factors; socio-cultural factors; technological factors (PEST analysis)
Marketing Research: Importance of Marketing Research- Types of Marketing Research:
Product research; sales research; consumer/customer research; promotion research.
Consumer Behaviour : Basic stimulus response model - Influence on consumers decision-making
process - High involvement and low involvement products
Influences on buying behaviour: cultural factors, social factors, personal factors and psychological factors (Maslow's Hierarchy)
Methods of sales forecasting
Unit III : Industrial Buying Behaviour; Product & Brand Management ; STP - Industrial buying behaviour
Decision making process. DMUs and its composition Factors influencing purchasing: economic
environment; organizational factors; inter-personal characteristics; and individual buyer characteristics
Key differences between Consumer and Organizational Buying
Product and Brand Management
(a)
Products: core, tangible and augmented products
Product mixed decisions: product line decisions; strategic filling, line modernization decisions
New product development process: idea generation, screening, concept Development and
testing, marketing strategy, product development, market testing, test marketing, and
commercialization, product life cycle: Introduction growth, marketing decline,
(b)
Brand Management
Brand equity; branding decisions; brand extensions; brand portfolios
Segmentation, Targeting and Positioning (STP):
Segmentation variables for consumer markets: Geographic, demographic, psychographic, behavioural
Segmentation variable for industrial markets: customer location, type of industry, size of the firm,
purchase criteria, etc.
Targeting: Undifferentiated marketing; single segment and multi Segment structures; guidelines for
selecting target markets
Positioning: Identifying frame of reference; points of parity and points of difference; choosing category
membership; product and brand differentiation for identifying of position
Unit IV :
Pricing Decisions, Channel Decisions: Promotion Mix; Strategies; Integrated Marketing;
Communications; Marketing Services; & Ethics in Marketing
Pricing Decisions
Pricing objectives; factors influencing pricing decisions
Types of pricing: Mark up/cost plus pricing; perceived value pricing; value pricing;
geographicpricing; etc.
Responding to competitors
Action through price and non price variables.
Impact of the products: stage in the PLC on pricing decisions.
Channel Decisions: Types of channels: Intensity of distribution, channel conflict and
channel management.
Retailing importance, and types of retail formats, Indian Retail Scenario
Promotion mix
25
source selection)
Value Analysis and Value Engineering
Purchase management, importance of purchasing, various R's of purchasing, purchasing systems.
Need for forecasting price/policy on seasonal commodities and capital equipments. Simple problems on
various types of forecasting including exponential smoothing.
Inventory management, its prime importance in our country today.
Inventory Control Techniques - ABC, FSN, GOLF, VED, SOS, HML.
Make-or-buy decisions. Problems on ABC analysis.
Unit IV : Warehousing and Stores management. Centralised and de-centralised stores. Brief introduction to various methods of stores accounting.
Need for stock verification.
Management of scrap/waste/surplus/obsolete materials
JIT, KANBAN, KAIZEN, Push V/s Pull concept. Materials Requirement Planning.
Explanation of EOQ - its advantages/limitations/modifications. Types of inventory systems (P-system
and the Q-system). Need for safety stock/reserve stock. Simple problems on these topics
SQC. Techniques of SQC. Control Charts. X-bar chart, R-chart, p-chart, c-chart. Graphical representation. Direct problems on them
Recommended books :
1.
Principles of Operations Management, Jay Heizer, Prentice Hall
2.
The Lean Manufacturing Pocket Handbook, Kenneth W. Deailey, D.W. Publishing
3.
The Toyota Product Development System: Integrating people, process and technology, James M.
Morgan and Jeffrey K. Liker, Productivity Press
4.
The Toyota Production System: Beyond large-scale Production,
Taiichi Ohno and Norman Bodek, Productivity Press
5.
Operations Management: Processes and Value Chains, Lee J. Krajewski, Larry P. Ritzmann and
Manoj K. Malhotra, Prentice Hall
6.
Production and Inventory Management, Donald W. Fogarty, John H. Blackstone and Thomans R.
Foffmann, Douth-Western College
7.
Production and Inventory Control : Principles and Techniques, George W. Plossl, Prentice Hall
8.
Production Planning and Control, W. Bolton, Addison-Wesley Longman Limited
9.
Journal of Materials and Supply Chain, Materials Management Review (MMR) , - , Indian Institute
of Materials Management, Bangalore
10. Materials Management - An Integrated Approach, P. Gopalakrishnan and M. Sunderesan, Prentice
Hall -International
11.
Effective Materials Management, Peckham Herbert, Taraporevala Publications
12. Inventory Management, P. Gopalakrishnan and M. Sunderesan, Macmillian
13. Purchasing and Inventory Control, K.S. Menon, A.H.Wheeler & Co.
14. Stores Management, K.S.Menon, Macmillian
15. Production Planning and Inventory Control, Magee John F, Tata-McGraw Hill
16. Product Service Management, Gannon Thomas A, Taraporevala Publications
17. Production and Operations Management, Buffa Elwood S, Richard D. Irwin
18. Introduction to Materials Management, J.R. Tony Arnold, Prentice Hall
19. Modern Production Control, Willsmore A.W., Issac Pitman
20. Materials Management, P.C. Sharma, Kitab Mahal
21. Materials Management, Ambade Vasant, Aditya Publishing House
22. Raw Materials Purchasing and Operational Research, Kingsman Brian G, Pergamon Press
23. Integrated Materials Management : A Functional Approach, A.K. Datta, Prentice-Hall International
24. Inventory Control : Theory and Practice, Starr Martin K, Prentice-Hall International
25. An Integrated Concept of Materials Management, N.M. Shah, Tata-McGraw Hill
26. Cases in Production and Operations Management, Meier Robert C. and Johnson R., PrenticeHall International
27. Management of Service Operations : Text, Cases and Readings, Sasser W. Earl and Olsen R.P.,
28
28.
29.
STRATEGIC MANAGEMENT
Module 3.6
Unit I : Introduction to Strategic Management
Definitions & concepts (Company / Business / Management levels)
Nature, importance & benefits of Strategic Management,
Strategic Management models & guidelines for effective Strategic Management
Unit II : Overview of Strategic Management Process
Strategy Formulation
Strategy Making
Entrepreneurial Model
Adaptive Model
Planning Model
Types of strategies
Review
Feedback
Control
General Characteristics of an effective Evaluation System Contingency planning and Auditing
Recommended books :
1.
Strategic Management - Concepts and Cases, Fred. R. David, Prentice Hall India
2.
Concepts in Strategic Management and Business Policy, Thomas.L.Wheelen, J.Davind Hunger,
Krish Rangarajan, Pearson Education
3.
Strategic Management , Andrews, 4.
Strategic Management - Concepts and Cases, Guillick, 5.
Strategic Management, Philip Sadler, Kogan Page
6.
Strategic Management: Theory and Practice, Parnell John A, Biztantra
7.
Game Theory : A Non-Technical Introduction to the Analysis of Strategy, McCain Roger A, Thomson
Learning
8.
Leading Strategic Change : Breaking through the Brain Barrier, Black J Stewart, Gregersen Hall B,
Pearson Education.
9.
Strategy Specific Decision Making : A Guide for Executive Competitive Strategy, Forgang William
G, Prentice Hall India
10. Business Policy and Strategic Management : Concepts and Application, Gupta Vipin, Gollakota,
Kamala Srinivasan R., Prentice Hall India
11.
Global Strategic Management, Mellahi Kamel Frynas, Jedrzej G, Finlay Paul, Oxford
12. 6 Proven Strategies for building High Performance organisations Winning Management, Rinkie
Wofl
J, Jaico Publication House
13. Strategic Management, Namakumari, Ramaswamy, Macmillian India
29
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
services
Practicing Chartered Accountants, Business Auxiliary, Commercial Training & Coaching, Courier Services,
Other Important Aspects, Valuation of Taxable Service (Incl. Abatements), Service Tax & Cess Payable,
CENVAT Credit related to Service Tax (Only Basic Principles), Registration & Returns
Unit IV : Topic - Direct Tax
Indirect Tax - MVAT
Definitions
Section:2(4) Businesses
2(8) Dealers
2(12) Goods
2(13) Importer
2(15) Manufacturer
2(20) Purchase Price
2(22) Resale
2(24) Sales
2(25) Sales Price
2(27) Service
2(33) Turnover of Sales
Incidence of Levy of Tax
Sec. 3. Incidence of Tax
Sec. 4. Tax Payable
Sec. 5. Tax Not Leviable on Certain Goods
Sec. 6. Levy of Sales Tax on goods specified in the schedule
Sec. 7. Rate of tax on Packing Material
Sec. 8. Certain Sale & Purchase Not Liable for Tax
Payment of Tax and Recovery
Section: 42. Composition of Tax - Set off, Refund etc.
Section 48 & 49 Set Off, Refund etc. along with rules 52, 53, 54, 55
NOTE
1.
The Syllabus is restricted to study of specified section only.
2.
The Law In force on 1st April immediately preceding the commencement of Academic year will be
applicable for ensuing Examinations.
3.
Study of rules is not implied for unless and until specifically mentioned.
Recommended books :
1.
Students guide to Income Tax, V. K. Singhania, Taxman
2.
Systematic approach to Income Tax, Ahuja & Gupta , Bharat Law Publication
3.
Income Tax, T. M. Manorahan, 4.
Direct Tax ready reckoner, N. V. Mehta, Kuber Publication
5.
Indirect Taxes, V. S. Date, Taxmann
6.
Service Tax, S. S. Gupta, Taxmann
7.
Commentary on M.V.A.T. Act, 2002, M. S. Mathuria & Dilip Phadke, Maharashtra Sales Tax Vat .
8.
Indirect Taxes, V.S. Balchandra, Sultanchand
32
Credit Co-operative Societies -Housing Co-operative Societies - Labour Co-operative Societies - APMC).
Role of Co-operatives - Social and Economic Development - Role of Local Leadership - Competition
from Non Co-operative Organizations.
Role of NABARD - State Government - RBI (Urban Banks Dept.) - Federations.
Unit II : Legislations Influencing Co-operatives - Intent and Scope of Maharashtra State Co-operative
Societies Act. 1960 - MSCS Rules 1961 - Consumers Protection Act. 1986 - right to Information Act.
2005
Right and Duties of Managing Committee - Members - Registrar of Co-operatives - Auditors
Challenges before Co-operatives - Strategy to face the challenges - Future of Co-operatives in India.
Unit III : Definition and Scope of Rural Markets - Rural vs. Urban Markets - Rural Marketing Environment
- Rural Consumer Profile - Consumer Behaviour - Rural Marketing Mix.
Rural Market Segmentation - Targeting and Positioning - Marketing of Consumer Durables - Rural Sales
force Management.
Unit IV : Agricultural Produce Marketing - Importance - Problems - Lines of Improvement - Regulated
Markets.
Quality Orientation - Standardization and Grading.
Role of Financial Institutions in Agricultural Marketing - Innovative Marketing Techniques and Resent
Trend in Rural Markets.
Impact of Globalization on Indian Markets - e-choupals - Commodity Markets (Importance)
Recommended books :
1.
Rural Marketing, T.P. Gopalawamy, Vikas Publishing
2.
Management of Co-operatives , Ramakishen, Jaico Publishing
3.
Rural Marketing, Krishnamoorthy, Himalaya Publishing
4.
Rural Marketing, Ramakishen, Jaico Publishing
5.
Marketing of Agricultural produce in India, A.P.Gupta, Vora and company
6.
Rural Marketing, Badi and Badi, Himalaya Publishing
7.
New dimensions of Cooperative Management, Kamath, Himalaya Publishing
8.
Cooperative Management and Administration , Goel B, Deep and Deep
35
Unit I : Public Relations: Definition - Meaning - Importance - Objectives - Scope and Functions Organization of Public Relations of Corporate Bodies - Internal Organization - Seeking Consultancy
Service -Role of Public Relations for Corporate Internal Security in managing Delegates and Visitors Qualities of Good Public Relations Personnel - Selection, Training and Development of Public Relations
Staff - Importance o f Mannerisms and Body Language in Public Relations
Unit II : Public Relations Strategy - Meaning - Importance - Strategy for Marketing - Tangible & Service
Products, Marketing Strategy for Creating Corporate Image - Strategy for Promoting Social Awareness &
Public Education for National Integrity, Social Reforms, Health & Education - Strategy for Damage Control
- Meaning and Importance - Case Study of Corporates in India - Public Relation Activities Before, During
& After General Meetings of Corporate Bodies - Public Meetings - Event Management
Unit III : Public Relations Communications - Meaning - Importance - Process for Customer Care &
Complaint Handling - Process to Collect Dues & keep the Customer - Communication with Aids to Trade
=- Bankers, Insurance Agents and Local Bodies
Pubic Relations Materials & its Importance - Organizing Press Conferences - Electronic Media Coverage,
Sales Promotion Campaign, Participation in Trade Fairs & Trade Exhibitions - Essentials in Presentations
in Seminars / Conferences - Dress code - Audio Visual Aids - Communication Skills - Contents of
Presentation - Time Management - Feedback Analysis - Information Management - Sources - Importance
in Public Relations Management
Unit IV : Public Relations Management - Ethics - Do's & Don'ts in Public Relations Management Customers & Investors Education - Selection & Importance of Brand Ambassadors - Public Relations
Functions in the light of : Right to Information - Consumerism - NGO Activism - Code of Conduct in
Advertisement - Outsourcing of Public Relations - Importance, Selection, Control
Recommended books :
1.
Public relations for your business, Frank Jefkins, Jaico Publishing House
2.
Hand Book of Public Relations and Communications, Philip Lesly, Jaico Publishing House
3.
Public Relation: the Profession and the Practice, Baskin Oits, Aronoff Craig, Lattimore Dan, McGraw
Hill
4.
This is PR- The Realities of Public Relations, Newson, Turk, Kruckeberg, Wadsworth - Thomson
Learning
5.
Practice of Public Relations, Fraser .P. Seitel, Prentice Hall
6.
Principles of Public Relations, C. Rayendu & K.R. Balan, Himalaya
7.
Effective Public Relations Management - A Guide to Corporate Survival, Winer Park, Jaico
8.
Handbook of Public Relations in India, Mehta. D. , Allied Publishing, Delhi
9.
Public Relations Disasters - Inside Stories & Lessons Learnt, Gerry McCusker, Tailspin, Kogan Page
36
FINANCIAL MANAGEMENT
Module 5:3
Unit I : Introduction
Meaning and Scope of Financial Management
Functions and Objectives of Financial Management
Changing Role of Finance Managers
Working Capital Management
Definition - GWC & NWC (Explain Core Assets & Non Core Assets)
Components of Working Capital
Factors Determining Working Capital
Receivables Management
Meaning and Importance
Credit Policy Variables
Case Study on Credit Evaluation
Methods of Credit Evaluation : Traditional and Numerical Credit Scoring
Monitoring the Debtors - Techniques : DSO, Ageing Schedule, Collection Matrix
Cash Management
Motives of Holding Cash
Strategies of Cash Management
Cash Budget: Meaning and objectives
Budgeting of receipts and payments - Trading, non trading and capital
Preparation of monthly budget and finding out closing cash balance
(Excl. Financial Statements to be made From the Working Capital Estimation)
Unit II : Cost of Capital & Capital Structures:
Types of Capital
Debt
Equity
Retained Earnings
Preference
Cost of Capital for each type of capital
Weighted Cost of Capital
Marginal Cost of Capital (w.r.t. Expansion)
Designing Capital Structure Alternatives
Types of Leverages (Combined, Operating, Financial)
Unit III : Capital Budgeting:
Introduction, types of capital, sources of capital
Evaluation of capital expenditure proposal from given cash flow, concept of present value
Techniques of appraisal of investment proposal
Payback period method, Average rate of return method
Net Present Value method
Profitability Index method
Unit IV : Business Restructuring
Importance
Financial Implication
Valuation
40
Order Processing: Integrated System/ Customer Order Cycle/ Electronic Data Interchange & its Advantages
Unit II : Transportation
Definition/ Principles/ Role/ Functions/ Importance
Different Modes of Transportation: Road, rail, water, air, pipelines, ropeways
Advantages & Disadvantages of individual modes/ Inter-Modal Transportation/ Factors to be
considered for Mode & Carrier Selection/ Modal characteristics & Classification
Total Transportation Cost/ Factors influencing Transport Cost/ Transport Infrastructure
Warehousing
Definition/Principles/Role/Functions/Importance
Warehouses/Distribution Centers/ Warehousing/Need For Warehousing/Economic/Service benefits
Types of Warehouses - Their Advantages & Disadvantages/ Warehousing Location/ Area of
Warehouse Number of warehouses/ Warehousing Operations/ Factors Affecting Warehousing
Cost/ Warehouse Layout/ design Operations/ Factors Affecting Warehousing Cost/ Warehouse
Layout/ design principles.
Materials Handling System
Definition/Principles/ Role/ Functions/ Importance
Activities Covered/ Functions Performed During Materials Handling/ Material Handling Equipment
with selection criteria/ Material handling methods/ M.H. System Design - Objectives & Principles.
Packaging
Definition/Principles/Role/Functions/ Importance
Unitizing (Concept of unit-load) & palletizing/ kitting
Logistical Functions of packaging/ Objectives & Benefits of Packaging/ Consumer & Logistical
Packaging/ Factors Influencing Good Package Design
Unit III : Inventory Management
Inventory: Definition/Principles/ Role/ Functions/Importance/Purpose of Inventory Holding/ Types
of Inventories/ Inventory and Profitability/ Impact of Inventory on logistical cost.
Inventory Management: Objectives/ Importance/ Symptoms of Poor Inventory Management/
Improving effectiveness of Inventory Management/ Inventory turnover/ Service Levels
Economic Order Quantity/ Economic Batch Quantity/ Assumptions & Its Limitations/ Re Order
Level/ Safety Stock with numerical examples.
Inventory Control: Inventory ranking methods and Quadrant Technique
Selective techniques of Inventory Control: Inventory control methods: (Pull/push models) Traditional
methods: 'Q' MODEL & 'p' MODEL, two bin system, fair-share allocation model, MRP I / MRP II
Modern methods: kanban as a tool of JIT, Vendor managed inventory (JITII, response based techniques-QR, CR, and AR). DRP, ERP
Inventory valuation
Information System
Definition/Principles/Role/Functions/Importance
Management Information System: Elements of LIS / Advantages of Computerization of Information/
Importance of Information system/ Internal & external Information System/ Functionality (IS
operations)/ Automated Order Processing System, RFID, EDI/ Satellite tracking system.
Unit IV :
(i)
Performance Measurement
Definition/Principles/Role/Functions/Importance/Objectives
Activity based/process based/Internal/External Performance Measurement
42
Logistics Costing: Principles of Logistics Costing/ Activity Based Costing/ Mission Based Costing/
Total Cost Analysis/ Steps to Be Adopted for Total Cost Approach
(iii)
Logistical Network analysis: Concepts/ definitions/ scope/ objectives/ importance Network options/
number of facilities/ Milk-runs/ RORO/ LASH.
(iv)
Recommended books :
1.
Supply Chain Logistics Management, Donald J. Bowersox, David J Closs, M Bixby Cooper, Tata
McGraw-Hill
2.
Logistical Management, Donald J. Bowersox, David J Closs,, Tata McGraw-Hill Fundamentals of
Logistics Management McGraw-Hill
3.
The Management of Business Logistics Coyle , Douglas M. Lambert, James R.Stock & Lisa M.
Ellram Irwin, Bardi, Langely Thomson, South - Western
4.
Logistics David J Bloomberg , Stephen Lemay, Joe B, Hanna Prentice Hall of India
5.
Logistics & S C, M Martin Christopher, Pearson Education
6.
Supply Chain Management, Chopra Meindl, Kalra, 7.
Supply Chain Management, Herald Dyckhoff, Richard Lacks and Joachin Reese, 8.
Logistics and Supply Chain Management - Text and Cases, Anurag Saxena, Caaushik Sircar,
Jaico Publishing House, Mumbai, 3rd Edn 2009.
ELECTIVES - 1
Media Planning
Definition of Media Planning,
Terms to be studies under media planning
Reach, Frequency, GRP, Coverage, BDI, CDI, TRP, CPM, CPP / CPR/CPRP
Process of Media Planning
What are the factors that Media Planners must consider?
Problems in Media Planning
Media Research
Media Scheduling - Definition, Methods
Measuring the Effectiveness of Advertising
Testing Process for advertising effectiveness
Tests for measuring effectiveness of advertising
Essentials for effective testing of advertisements.
Unit IV : Brand and Branding Strategy Development
Definition of Brand and Brand Positioning
Positioning Strategies
Guidelines for effective positioning
Brand Image - Definition, Strategy for Brand Image Development
Other Brand Building Activities
Public Relations
Definition, How to build corporate image through
PR Corporate Advertising, Importance of PR
Sales Promotion
Definition, Sales Promotion Tools - for Consumers and Dealers, Importance of Sales Promotion
The Internet
Importance of the Internet as a tool of IMC
Direct Marketing
Definition, Role of Direct Marketing in IMC,
Tools of Direct Marketing
Personal Selling
Definition, Role / Importance of Personal Selling,
Relationship Marketing.
E-Commerce
Recommended books :
1.
Advertising and Promotion, Belch and Belch, Tata McGraw Hill
2.
Advertising Management, Aker and Myers, Prentice Hall of India
3.
Advertising, Marketing and Sales Management, Thakur D, Deep & Deep
4.
Advertising Management, Mohan M, Tata McGraw Hill
5.
Advertising Management, Rathor B, Himalaya
6.
Advertising , Chahan M, Anmol
7.
Projects, Prasanna Chandra, Tata McGraw Hill
8.
Consumer Behaviour, Schiffman, L G Kanuk, Galotia
9.
Best Practice Cases in Branding : Lessons from the World's Strongest Brands, Keller Kevin Lane,
Pearson Education New Delhi
10. Strategic Brand Management, David Accar, 11.
Strategic Brand Management, Noel Katscrer, 12. Building Strong Brands, Mike Keller, 13. Consumer Behaviour , Stephemen Kanuk, 14. Consumer Behaviour, Noudon and Della Vieta, -
46
E - COMMERCE
Module 5:6 (E-3)
Unit I : Introduction to E - Commerce
Introduction to role of IT in business and different applications.
Role of ICT in Communication and business applications.
Different application of IT in global business scenario.
Introduction to IT Act and its role to encourage E-business.
Growing E-learning and E-Governance.
47
49
OPERATION RESEARCH
Module 6:2
Unit I : Introduction to OR and Linear Programming
Operation Research - Introduction, Models, Areas of Application.
Linear Programming (L.P.): Mathematical Formulation of L.P. problem.
Graphical Method. Simplex Method - Concept of slack, surplus & artificial variables. Manual solutions of
L.P.P. upto 3 iterations. Minimization & Maximization Problems.
Special Cases - (i) Alternative optima (ii) Unbounded solutions & (iii) Infeasible solutions to be shown
graphically & also by simplex method.
Unit II : Transportation & Assignment Models
Definition of the transportation model. Balanced / Unbalanced, Minimization / Maximization. Determination
of the initial basic feasible solution using (i) North-West Corner Rule (ii) Least cost method & (iii) Vogel's
approximation method for balanced & unbalanced transportation problems. Optimality Test & obtaining
of optimal solution. (Considering per unit transportation cost)
Assignment Problem - Hungarian method.
Statement of Transportation & Assignment Problems as L.P. Problems.
Unit III : Network Analysis
Construction of Network - Rules & Precautions.
C.P.M. & P.E.R.T. Networks. Obtaining of Critical Path. Time estimates for activities. Probability of
completion of project. Determination of floats (total, free, independent & interfering) Crashing of Simple
50
Networks.
Unit IV : Decision Theory And Decision Tree
Decision Environments - risk & uncertainty, Payoff table, Regret table.
Decision making under uncertainty
Maximin & Maximax criteria
Minimax Regret criterion
Laplace criterion
Hurwicz criterion
Expected Monetary Value criterion.
Expected Value of Perfect Information (E.V.P. I.)
Expected Opportunity Loss (E.O.L.).
Decision Tree, Simple examples
Recommended books :
1.
Operations Research - An introduction 6th Edition , Taha H.A., Hall of India
2.
Operations Research Techniques for Management 7th Edition, Kapoor V.K., Sultan Chand & Sons
3.
Operations Research 9th Edition, Kantiswarup, Gupta P.K. & Sultan Chand & Sons Manmohan
4.
Operations Research 8th Edition, Sharma S.D., Kedarnath, Ramnath & Company
5.
Operations Research 2nd Edition, Bronson R, Shaum's Outline Series
6.
Quantitative Techniques in Management 3rd Edition , Vora N.D., Tata McGraw Hill co.
7.
Principles & Application 3rd Ed, Shreenath L.S., PERT & CPM, Affiliated East-West Press Pvt. Ltd.
8.
Principles of Operations Research 2nd Edition, Wagener H.M., Prentice - Hall of India
9.
Operations Research - Methods & Problems 1st Edition , Sasieni M, Yaspan A & John Wiley & Sons
Friedman L
10. Operations Research, Natrajan Balasubramani, Tamilarasi, Pearson Education
11.
Linear Programming, G. Hadley, Narosa Book Distributors Private Ltd
12. Quantitative Techniques (For Managerial Decisions VOL I), L.C. Jhamb, Everest Publishing House,
Pune.
13. Linear Programming, Paul Loomba, Tata McGraw Hill Publishing Co. Ltd.
14. Operations Research Edition 2008, Aditham B. Rao, Jaico Publishing House, Mumbai,
INTERNATIONAL FINANCE
Module : 6:3
Unit I : Fundamentals of International Finance
Meaning and Scope of International Finance
Balance of payments as determinant of demand for and supply of currency
Exchange rate, Determinants of/factors affecting exchange rates
Current account deficit v/s Balance of trade and their implications on exchange rate
Foreign Exchange Arithmetic I
Exchange rate quotations, Direct and Indirect rates, cross currency rates, vehicle currency.
% spread, calculation of cross rates
Classification of rates in terms of settlement (cash, tom, spot and forward),
Arbitrage, Speculation and Trading (Spot rate arbitrage calculation)
Unit II : Foreign Exchange Arithmetic II
Relationship between exchange rates, interest rates, and commodity prices (through international
parity conditions namely Purchasing Power Parity, and Fisher Parity)
Use of Covered Interest Parity theory in arbitrage, borrowing and investment decisions.
51
Calculation of forward rates through use of forward schedules, through use of formula, annualized
forward margin, calculation of swap points (calculations for cash / tom rates to be excluded)
Exchange Rate Regimes
Gold Standard - Features.
Bretton Woods System - Background and Features, reasons for its failure, Smithsonian agreement,
SDRs.
Flexible exchange rate system - Features, Managed float, Central Bank intervention.
Merits and Demerits of Fixed and Flexible Exchange rate systems.
Unit III : International Foreign Exchange Markets
Characteristics
Dealing room operations
Euro Currency Market
Origin and reasons for the growth of Euro currency (off shore) markets, their characteristics and
components.
A brief understanding of the Euro-currency deposit, loans, bonds and notes market.
Concept of off shore banking as a form of globalization of the Euro currency concept, its introduction
in India, tax havens
International Equity Markets
Concept of Depository Receipt,
Global Depository Receipt-characteristics, mechanism of issue, participants involved
American Depository Receipt - types and characteristics
Foreign Currency Convertible Bonds and Foreign Currency Exchangeable Bonds
Foreign Direct Investment and Foreign Portfolio Investment
Participatory notes
Unit IV : Foreign Exchange Management in India
Retail and wholesale components of the Indian foreign exchange market
Capital account Convertibility
Reserve Management
Role of FEDAI in the Indian foreign exchange market
Risk Management and Derivatives
Risk versus exposure
Transaction, Translation and Economic risks faced by Corporate entities
Transaction, Position, Pre-settlement, Settlement risks faced by commercial banks
Internal and external hedging
Foreign currency derivatives as instruments of risk management i.e. Forward contracts, Swaps,
Futures and Options.
Overview of Non-deliverable forward Market (NDF market)
International Institutions
Contribution of Bank for International Settlements in risk management system
European Central Bank
Recommended books :
1.
Essential International Money, Adrain Buckley, Pearson Education
2.
International Finance, Adrian Buckley, Pearson Education
3.
Foundations of Multinational Finance, Alan Shapiro, Wiley
4.
Multinational Financial Management, Alan Shapiro, Wiley
52
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
A Text book of Foreign Trade and Foreign Exchange, B.K.Chaudhri O.P. Agarwal , Himalaya Pub. House
A brief course in Foreign Exchange Arithmetic, C.Jeevanandam, Sultan Chand & Sons
Foreign Exchange and Risk Management , C.Jeevanandam , Sultan Chand & Sons
Foreign Exchange Practice, Concepts and Control, C.Jeevanandam, Sultan Chand & Sons
International Finance, G. Shailaja, Unviersities Press, Hyderabad
International Financial Management, Geert Bekaert & Robert Hodrick , Pearson Education
Options, futures and other derivatives , John C. Hull, Prentice Hall, India
The Economics of Exchange Rates, Lucio Sarno & Mark Taylor, Cambridge University Press
International Financial Management, Madhu Vij, Excel Books, New Delhi
International Finance, Maurice D. Levi, Routledge, London
Fundamentals of Multinational Finance, Michael Moffet, Arthur Stonehill & David Eiteman, Pearson
International Financial Management, P.G. Apte, Tata McGraw Hill, New Delhi
Forex Revolution: An Insider's Guide to the Real World of Foreign Exchange Trading, Peter
Rosenstreich, Pearson Education
International Finance - A Business Perspective, Prakash G. Apte, Tata McGraw Hill, New Delhi
Foreign Exchange, International Finance, Risk Management, Rajwade A.V., Academy of Business
Studies, New Delhi
Fundamentals of International Banking, Rupnarayan Bose, Macmillian India Ltd., New Delhi
Foreign Exchange in Practice, Steve Anthony, Palgrave McMillian
International Financial Economics, Thomas J. O'Brien, Oxford University Press
International Finance, V.A. Avadhani, Himalaya Publishing House
Risk in International Finance, Vikash Yadav, Routledge
International Financial Management, Vyuptakesh Sharan, (PHI Learning Pvt. Ltd., New Delhi)
INTERNATIONAL MARKETING
Module : 6.5
Unit I : Introduction
Definition of international marketing-important features of international marketing-need for & advantages
of international marketing-difference between international & domestic marketing, Basis of International
trade.
International Business Environment
External factors: Social/ Demographic /Economic/ Commercial / Political & legal - Trade Barriers, Meaning,
Objectives, effect of barriers on international trade, Types of barriers: Tariff & non Tariff barriers- Trading
Blocs & Growing intra regional trade- WTO & trade liberalization-latest developments at WTO including
Doha Round- Role of MNCs in International trade, FDI
Unit II : Product Packaging and Distribution
Packaging as a part of product planning- Functions of packaging- Factors for package design in
international markets- Criteria for export packing (transport packing) - role of Indian Institute of packaging
- Export marking on outer packing- Purpose of export marking, selection of overseas distribution channels,
factors influencing selection of distribution channels, factors influencing selection of distribution channels,
types of foreign intermediaries.
Unit III : Pricing Policy in International Markets
Factors determining price- Export costing methods - Elements of cost-Factors influencing pricing policy
- Information required for export pricing - Export pricing strategies - Break even pricing - Impact of
contract conditions on export price offers - INTCOTERMS - Export assistances, incentives, Govt. of
India's initiatives - Impact of export incentives on export pricing.
Unit IV : Overseas Market Selection
Methods of market entry, Identifying foreign markets, selecting potential markets - Constraints in entering
in some global territories - Market selection process - Objectives entering into international markets Setting parameters, preliminary screening of the probable markets - sources of information - Short listing
of markets, evaluation & selection of potential markets - Market segmentation based on overall market
profile, Basis for segmentation, Factors for segment selection, essential characteristics of market segments
- Preference available to Indian exporters.
Recommended books :
1.
International Business, Justin Paul, Tata McGraw-Hill Publishing Company Limited, New Delhi
2.
International Marketing, Francis Cherunilam, Himalaya Publishing House, Mumbai
3.
International Marketing Management - An Indian Perspective, Varshney RI, Bhattacharya B , Sultan
54
ELECTIVES - 2
4.
5.
6.
RETAIL MANAGEMENT
Module 6.6 (E - 1)
Unit I : Introduction:
Meaning & Definition on retailing, Retailer's role in a distributional channelFunctions performed by retailers-prospects of retailing in IndiaRetailers Characteristics : Price-cost trade off, Types of merchandise, variety & assortment, customer
services, Cost of offering breadth & depth of merchandise and services
Types of retailers
Food retailers, general merchandise retailers,
Non store retail formats, services retailing,
Types of ownership
Multi Channel Retailing : Meaning, the evolution toward multi channel retailingFranchising : Types, advantages, challenges, franchising in India.
Unit II : Retailing strategy
Meaning
Retail Market Strategy
Target market & retail format
Building a sustainable competitive advantage, customer loyalty, location, human resource
management, distribution and information systems, unique merchandise, vendor relations
Multiple sources of advantages : Strategic retail planning process
Role of Information Technology in Retailing
Unit III : Merchandise Management
Meaning, organizing the buying process by categories
Setting objectives for the merchandise plan
Sales forecasting, the assortment planning process
Buying merchandise
Branding options available to retailers
Private labeling, international sourcing decisions
Pricing strategy
Price Adjustments
Meaning of terms like markdowns, coupons, rebates, price bundling
Multiple unit pricing, variable pricing
Unit IV : Store Management
55
ECONOMETRICS
Module 6.6 (E - 3)
Unit I : Introduction to Econometrics methods and models - Definition and scope - Nature of
Econometric Approach - Methodology of Econometric research - Specification of the models - Estimation
of the Parameters of the Model - Evaluation of the Estimates - Evaluation of the Forecasting Ability of the
Model - Desirable properties of an Econometric Model.
Types of Models: Single Equation models with one and two explanatory variables. Properties of OLS
estimators. Co-efficient of determination of goodness of fit - Tests of significance of Alpha & Beta Analysis of Variance and regression analysis
Unit II : Problems associated with the models - autocorrelation, Multicollinearity and heteroscedasticity.
Simultaneous equations models - Types of models, identification, method to solve them ILS and
2SLS.
Simple Correlation and regression (In the form of revision) - Partial correlation - Estimation of
Partial Regression Co-efficient and Co-efficient of Partial correlation.
Unit III : Input-Output Analysis
The Inter-industry Accounting System - The Input Output table - Balance equations - Input Output
co-efficient - The Hawkins Simon conditions - Prices in Leontief Input Output System.
Assumptions of Input Output analysis - Validity of Input Output assumptions.
Closed Model - Comparison with Leontief's open static system
Unit IV : Game Theory
Introduction - Basic concepts in Game Theory - Solutions to Two - Person Zero - Sum Game - Games
with saddle point (Pure Strategies) - Games without saddle point (Mixed Strategies) - Graphical Solution
(2x2game, 2xm, mx2 game)
Recommended books :
1.
Econometric Analysis, William Greene, Pearson Education (ISBN 978-81-7758-684-8).
2.
Basic Econometric , Damodar N. Gujarati, McGraw - Hill Book Co.
3.
Econometric Methods (Fourth Edition), Jack Johnston & John Dinardo, McGraw - Hill Book
International Edition.
4.
Econometric Models & Methods , Carl. F. Christ, Wiley Eastern Pvt. Ltd.
5.
Applied Econometrics, Meghnad Desai, TMH Edition
6.
Operations Research (An Introduction), Hamdy A. Taha, Prentice Hall, India.
7.
Introduction to Econometrics, G.S. Maddala,57
Wiley
8.
Statistics & Econometrics, Charles. R. Frank (JR), Holt, Rinehart & Winston
ASSESSMENT PATTERN
F.Y.B.M.S.
A)
1.
2.
3.
B)
INTERNAL ASSESSMENT
The allocation of 40 marks shall be as follows
For non-practical subjects:
1.
One best of two periodical class tests held in the given semester
2.
Two assignments/Projects with class presentations
(Distribution of marks per assignment/project :
5 marks for Presentation and 5 marks for the written document)
3.
Class participation
40 marks
10 marks
20 marks
10 marks
60 marks
30 marks
30 marks
S.Y.B.M.S.
A)
INTERNAL ASSESSMENT
40 marks
The allocation of 40 marks shall be as follows
1.
Two best of three periodical class tests held in the given semester
20 marks
2.
A better of the two assignments with class presentations to be
10 marks
assessed by the teacher concerned.
3.
Group Discussions on current issues relating to the Subject
10 marks
B)
60 marks
30 marks
15 marks
30 marks
T.Y.B.M.S.
A)
INTERNAL ASSESSMENT
40 marks
The allocation of 40 marks shall be as follows
1.
Two best of three periodical class tests held in the given semester
20 marks
2.
A better of the two assignments with class presentations to be
10 marks
assessed by the teacher concerned.
3.
Group Discussions on current issues relating to the Subject
10 marks
B)
59
60 marks
30 marks
30 marks