Portfolio

Dustin Crossley

Contact
Dustin Crossley
1816 E Central Ave
Spokane, WA 99208
509.230.4296
kuark7@hotmail.com

Table of
Contents
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Brochure
Logos
Letterhead
Business Card
Photodesign
Web Page
Montage
Event Ad
Flier

Brochure
Description

A two sided (duplex) folding brochure.

Date

7/11/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools

Adobe Photoshop, InDesign, Illustrator

Objectives

Promote a business product or service using a two-sided, folded

document. Create an original, new logo. Incorporate a least four
quality images not including the logo.

Process

Using InDesign I layed out a basic tri-fold design and did some
test prints with the fold marks until I had the measurements
correct, accounting for trimming and margins. I created a logo in
Illustrator based on an animal balloon sculpture provided to me
by my intended client. I simplified as much as possible so the logo
is easily recognizable even at a small size.
Using Photoshop I clipped the photos and cleaned them up so
they looked clean and crisp as stand alone images. To get a nice
clean balloon shape I used Illustrator to trace the outline of a
balloon photo, then removed some of the extra lines and anchor
points. The balloon design elements are repeated throughout
the design to unify the theme. Based on the photos theme of the
brochure, I chose the triadic color scheme of red, blue, and yellow.
In InDesign I placed all the images, logos, and shapes so the
original images remained linked to their respective documents.
This way I could update the original image file, update the link,
and InDesign would be updated with the changes made.

INSIDE

BACK

FRONT (CLOSED)

Logos
Description
A company logo.

Date

6/6/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator

Objectives

Design a company logo to fit a company or personal image. Make

three versions of the logo - color, greyscale, and white on color.

Process

After brainstorming on ideas about company names to

use, I started formulating and sketching ideas based on the
company name and product. Once I had some organization
and refinements in my sketches I started creating the designs in
Illustrator. Initially I created three different designs and asked
for feedback from about a dozen different people to find out
what appealed to them, what message they understood from the
design, and other suggestions on how to improve.
Once I reviewed the feedback I began refining the logo, removing
areas of confusion, improving the color scheme, creating
more contrast, and tightening up the alignment. For instance I
originally had an oldstyle font for the body copy and switched to
a slab serif to make the type pop against the sans serif.
I enjoyed using Illustrator and had fun turning letters into design
elements and creating my own shapes. I used the create outline
and the pen tool extensively to manipulate the elements in this
design.

Energi Sports Drink

Sports Fuel Drink

Sports Fuel Drink

Sports Fuel Drink

Letterhead
Description

Business letterhead matching a company or individual brand.

Date

6/13/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator

Objectives

Create a logo and letterhead to fit the personality of the group it

will be representing.

Process

I sketching ideas on paper I decided to use a sawblade and

incorporate the sawblade into the letter c in Inc. Using Adobe
Illustrator I created digital versions of my ideas. I used the ellipse
tool for the circle then the pen tool to create the blade teeth.
Once I copied and placed the teeth on the circle I used the
pathfinder tool to create one shape. After choosing my typefaces
I started combining the letter c and the sawblade. I increased
the tracking of the header type in order to fit the sawblade in. I
decided to use a brown for the header to represent wood, then
found a complimentary indigo blue to match.
The sawblades are related to the indigo but with more white. I
re-used the slab serif typeface from the header in my name to
re-use it and unify the design. I re-used the sawblades as water
marks behind the contact info and also at the bottom of the page
to contrast the size but also add repetition. I set the opacity of
the watermarks to 10% so they did not overwhelm the rest of the
design. The bottom sawblade is bigger to balance out the top of
the letterhead.

Dust Inc
C u t t i n g

E d g e

D e s i g n

Dustin Crossley

Principal Designer
509.499.4499
1234 Main St
Spokane, WA 99208
workbench@dustinc.com
www.dustinc.com

Business Card
Description

A two-sided business card.

Date

6/13/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator

Objectives

Design a business card consistent with the logo and letterhead of

a business or personal image.

Process

Based on the logo and letterhead previously designed, I reused the logo, sawblade shape, and contact info to match the
letterhead. I spaced them away from the edge but also shrunk
them down so there was plenty of white-space so the card does
not feel cluttered.
The logo is in the top-left the same as the letterhead. Placing the
sawblade and cut out in the copy matches back to both the front
of the business card and the stationary. I used InDesign to place a
copy of the business card so I could enlarge it for visibility.

Dust Inc
C u t t i n g

E d g e

D e s i g n

Dustin Crossley

Principal Designer
509.499.4499
1234 Main St
Spokane, WA 99208
workbench@dustinc.com
www.dustinc.com

Leave the competition in the dust

Photodesign
Description

A design using an original photograph.

Date

5/24/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools

Adobe Photoshop, Illustrator

Objectives

Using basic photography skills, take a quality image. Adjust,

size, and crop the image using Photoshop. Add text and design
elements to create an 8.5in x 11in page, full bleed.

Process

To begin I chose interesting objects and layed them out according

to some of the basic design principles. Using Photoshop I editing
the levels, sharpness, saturation, and color balance. Balancing
the colors made a huge difference for this photo. I cut out the
background out in Photoshop using the magic wand tool, then
refined the edges to smooth out the rough edges.
Using an 8.511 canvas I brought in the photo and added the text
and design elements. I used Illustrator to trace one of the chess
pieces, created two versions for the two colors represented, and
linked to the images from Photoshop. I used an Elephant Regular
typeface to reinforce the idea of Mr. Potatohead being big and
strong. The Franklin Gothic Heavy Regular sans serif typeface
contrasts nicely with the header typeface and is used for the rest
of the body copy.

Web Page
Description

A web site using one of my original logo designs.

Date

6/27/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools

Adobe Illustrator, Notepad++

Objectives

Size and optimize an original logo as a .png for a web page.

Write content to describe the process of creating your logo and
how it appeals to a target audience.
Design a web page using HTML to display a logo and content.
Acquire a working knowledge of HTML and basic understanding
of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to attach as one file.

Process

HTML code for the web page was created using NotePad++ text
editor. The CSS code was . After creating the basic page in HTML,
I added the references to a default CSS document and my logo
files. I then incorporated the colors from my logo in my web page
by modifying the CSS file.
I used a Google web font and added the references in the CSS
and HTML file so the typefaces matched my logo type. I declared
some backup fonts just in case the viewers browser didnt have
these fonts. I limited the maximum size of the HTML body so it
fits in most desktop browsers. The background image of the saw
grows and shrinks based on the size of the browser.

Montage
Description

An inspirational photo montage bade by blending three images

together and using matching typography.

Date

5/31/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Photoshop

Objectives

Unify a layout with a consistent theme and dominant spiritual

message. Use at least two images and blend them together
gradually using masks. Also use a mask to apply a filter to at least
one part of the image.

Process

I created a new project in Photoshop and set the canvas to 8.5

x 11in. I confirmed the resolution of each of the three images to
be used so they all worked well together. I used the tree as the
background image and applied a diffuse anisotropic filter. I
added the acorn image as a new layer and added a layer mask.
Using the brush tool set to 100% opacity I masked away the hard
edges and unneeded portions of the image. With a larger brush
set to 30 opacity I blended the images together so the acorn
becomes a part of the background.
Using the lasso tool and with a 20 pixel feather I cut out the
picture of Christ and placed it in a new layer over the background.
I repeated the layer mask and blending process so the image of
Christ blends well with the rest of the background. I added type
with two contrasting fonts and added a a blending mode (inner
glow, drop shadow) to help the type stand out.

Event Ad
Description

A color event advertisement.

Date

5/17/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Microsoft Word

Objectives

Scan and import a high-quality image into Microsoft Word. Using

only Word, design an event ad around the image to promote a
fundraiser that targets a specific audience.

Process

The image is a scanned copy from a magazine. After

brainstorming and sketching out some basic ideas I decided
to use the image to decide the color scheme and oval design
elements. The orange ovals were inspired by the pumpkin roll
shape, the orange color from the orange at the top center of the
picture, the brown type is a darker shade of the pumpkin roll
itself, the green type matches the leaf color, and the white space
was left white to match the center filling swirl.
One of the project requirements was to bleed elements off the
page I decided to bleed not only the image but the ovals as well.
The header is center aligned and not contained inside an oval to
help draw the attention in combination with the large, bold type.
From there the intended flow was to see the great charity bake
off type, the image, and then on down through the ovals that
eventually end with the beneficiary and sponsor info. Body copy
is small on purpose to keep the contrast in sizes as well as prevent
a crowded feel. Other than the header the type is left justified.

Bakes for Jakes

THE GREAT CHARITY BAKE OFF

Sep 26, 2015

1-3pm
Riverfront Park

Participate by either entering your bake

Or just come eat cake and judge the entries
$5 tokens for FIVE pieces of cake to try
Plus a voting slip to vote for your favorites
Bring your cake/s between noon and 1pm
On the day of the bake off

All proceeds go to support Jakes Working Hands

www.jakesworkinghands.com
Event sponsored by 8th Street Bake Shop

Flier
Description

A black and white news flier.

Date

5/10/2015

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe InDesign

Objectives

Using supplied images and body copy, design a news flier to be

printed in grayscale. Logo and image are linked in InDesign and
are to be saved in the same project folder to keep the links intact.

Process

For this project I used Adobe InDesign. The flier required an

understanding of what the most important parts of the message
were. I began the project by reviewing the requirements and
sketching ideas based on those requirements, the formulate
stage. After reviewing my sketches I selected the best one and
begin laying it out in InDesign. Once I had the elements in place
I had four different people critique my design, each one helping
me refine the design further.
Some of the challenges I had were too many typeface sizes, too
many elements having about the same size, and not having a
clear focal point. I also had a few alignment issues. I decided
to incorporate some diagonals, and based on my critiques the
diagonals helped make the entire design stand out. Once I
reduced the number of type sizes and set the focal point the
design started to become more of what I had envisioned. The
refining unifying and simplifying process were helped along
greatly because of the great people who critiqued the design.

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