Business Models

of Promising Tech Start-ups

&
Winning in India

Sunil K Goyal, Founder & CEO

YourNest Angel Fund

What to Expect
India in News

The Real India

Business Models of
Promising Tech Start-ups in India

India in News
The newly appointed Prime
Minister of the largest
democracy of the world
bowing before the steps of
the Indian Parliament.

@narendramodi
#namo

India - Largest & Growing Economy

Bubble Size Current Population

2012 GDP Growth

10.0%

8.0%

ASEAN

China

6.0%

India

4.0%
2.0%

US

EU

0.0%
(2.0)%
0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

Population Growth (201214)

Source: The World Fact book and Economist Intelligence Unit.

is Expected to Propel Consumption to

New Heights
Aggregate Consumption In US billion
dollars

High GDP Growth, With a 1.25 billion & Growing

Population

1800
1556

1600
1400
1200

Aggregate
Consumption
to Quadruple

1000
756

800
600

378

400
200

156

222

0
1985

1995

2005

2015F

2025F

Source: McKinsey Global Institute Consumer Demand

Holding a 6.4 percent share of global GDP, India is the 3rd largest economy in PPP terms.
(Source: World Bank International Comparison Programme 2014)

The English speaking Indian middle class is expected to swell up to 267 million people by
2015. (Source: National Council for Applied Economic Research).
The number of millionaires in the country is expected to jump over 66% to 302 K by 2018.
(Source: Credit Suisse Annual Global Wealth Report 2013)

India - Internet to Drive Economic Growth

86 million active users

(2.5G and 3G)

Usage

143 million mobile internet

connections (2.5G and 3G)

Connectivity

Devices

431 million internet capable

phone, (feature and smart)

India is expected to have about 243 million

internet users by June 2014, thereby
overtaking the US as the world's second
largest internet base after China.
(Source: IMAI & IMRB reports 2013)

Facebook has 100 million users, Twitter has

33 million users and WhatsApp has 40
million users in India. True caller has more
than 50% of its users from India.

(Source: Avendus_Report-India's_Mobile_Internet-2013)

Fixed broadband market grew at an annual

rate of around 25% in 2013.
(Source: InternetWorldStats)

FDI inflows to India grew 17 per cent in 2013

to touch US$ 28 billion.
(Source: UNCTAD report January 2014)

The number of smartphone users in urban

India is expected to cross 104 million in 2014
compared with 51 million users in 2013.
(Source: Deloitte TMT 2014)

The Real India

Winning in India Secrets of the Worlds most Complex Market

(By: Samarjit Singh & Amit Burman)

The Real India - Diversity with Homogeneity

Extreme diversity Language, Politics, Terrain, Culture.
Business landscape incredible, complex, exciting, confounding,
energizing, frustrating.
It is a struggle to replicate international success in India.
Obsession with Winning.

The Real India - Appreciate our Frugality

Conditioned to Conserve.
Savewhen One Can.
Opportunity miss is a certain
No-No.
Flamboyance is appreciated
but only if it is accompanied
by Utility.

Monthly Budgeting

Respect Spirituality
A religious ceremony is practiced while moving into a new
space.
Divine Intervention is the key mantra for a majority of the
Indians.

World fast food outlets had to alter

their menu and remove beef and
pork products in order to be
accepted by the Indian Consumer.

Channelize the Jugaad

A low cost, out of the box solution
Indians are great at sides stepping processes. Sheer
compulsion of living with shortages pushes for ingenious
solutions.
Unconventional and circuitous routes to overcome obstacles.
Leveraging it and channelize it can manage the dynamism and
unpredictability of business environment in India.
Empower teams to try work around.

Make the best of the Worst

Every setback is an opportunity Not just everything that can go
wrong, will go wrong, even everything that cannot go wrong, is
likely to go wrong.
Leverage the power of multi-tasking It is hard to deeply focus on
just one area. Harness this unique ability.
Step-by-step execution is the key Rollout dynamic business plan.
Get it done Neither carrots nor stick. Unique form of intense
supervision. The mantra is simple frequently inspect to ensure
you get what you expect.

Unique Start-up Business Models

The Online Mega Store

S t a r t e d w i t h h a v i n g
inventory of its own, it has
moved to become a platform
for buyers and sellers to
deal.

Offers Path-breaking Services

q Cash on Delivery
q 30-day replacement policy
q EMI options
q Free shipping
q Special discounted prices
(Source: www.flipkart.com)

Indias No. 1 Local Search Engine (for free)

To provide fast, free, reliable and

comprehensive information to
users and connect buyers to sellers.
Service is available to users across
multiple platforms, such as over
the telephone (voice), the internet,
mobile Internet and text (SMS).
(Source: www.justdial.com)

Experts in Mobile Marketing in Global Brands

No. 8 position in FastCompany's list

of the World's 50 Most Innovative
Companies.
Marketing, Engagement & Analytics
for the Next 3 Billion Consumers.

(Source: www.zipdial.com)

Unlocking the Power of Social Internet

Global service provider of

mobile app that enable
ubiquitous and customized
access to the social internet.
Millions of users, in six global
l a ng u ag e s, a c r o s s e v e r y
continent in the World.

Unlocking the power of the social internet

(Source: www.u2opiamobile.com)

Simple System for your Hotel

Hospitality Management System

integrates all critical operations of
your hotel on one platform.

Pricing Plans

M a t ch t h e ve r s a t i l i t y a n d
dynamism of the larger
hospitality business.
Making technology accessible.

(Source: www.hotelogix.com)

About Your Child, Around Your Home

It is the largest discovery

platform for hyper-local
kids services.

Business Solutions starting at US$ 50 per year

(Source: www.mycity4kids.com)

Call Taxi

Connecting cabs without GPS &

Smart phone.
Offers convenience of online/
tele-booking of Black & Yellow
and Cool Cabs.
(Source: www.bookmycab.com)

Q&A
Thank You
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