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Travel Alberta
Travel Alberta
Travel Alberta
are fostering an economy that benefits all Albertans. Royce Chwin, CEO of Travel Alberta, has
the insiders perspective. Alberta receives more than 33
million visits each year, generating $7.4 billion in revenue,
Chwin says. This sector supports 19,000 businesses and
employs more than 114,000 Albertans. The gains tourism is making are crucial at a time of adjusting oil prices,
as tourism is not as vulnerable as other industries to the
fluctuation. Tourism works for Alberta, says Chwin. This
Tourism at Work
ADVERTISING
Overnight
Average length
Average tourism
visitors
of stay (days) expenditures)
(per person per trip)
Average tourism
expenditures
(Per person per night)
Alberta 2.4
$200
$84
Rest of Canada
4.4
$433
$97
United States
$753
$146
$1064
$78
Overseas 11.7
F E AT U R E
30%
22%
17%
15%
10%
6%
rural Alberta experiences that are limited only by the imagination and resources of operators. These include farm-based
agritourism holidays, nature and ecotourism, walking, climbing
and riding holidays, adventure, hunting and angling, educational travel, special events, visitation from people interested
in lifestyle, arts and heritage. Operators across Alberta stand
to benefit.
Our membership comprises 96 per cent of available hotel
and motel accommodation in Albertas rural and urban centres, says Dave Kaiser, president and CEO of the Alberta Hotel
and Lodging Association. He says the visitor economy is a
competitive, evolving sector and Alberta is in a prime position
to elevate the visitor economy as a core pillar of diversification.
Tourism at Work