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Individual assignment
H TH MINH THY
SB00980 COF 0801

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I.

. Introduction
Topic "leadership" is an attractive theme, an individual or an organization leaders must have
the skills to manage the group, personal, interpersonal, but first you have to know about the
personal or aware .You itself explain how when things are not progressing as expected, is
easier than you explain how the others can achieve things that seem to resist any assumptions.
to learn about the answers, we learn more about the clip "Simon Sinek: How great Leaders
inspire action ''.

II.

. Information about the speaker

Simon O. Sinek (born October 9, 1973) is an
author best known for popularizing the concept
of "the golden circle" and to "Start With Why",
[1][2][3] described by TED as "a simple but
powerful model for inspirational leadership all
starting with a golden circle and the question
"Why?"'.[4] He joined the RAND Corporation
in 2010 as an adjunct staff member, where he
advises on matters of military innovation and
planning. His first TEDx Talk on "How Great
Leaders Inspire Action" is the 3rd most viewed
video on TED.com.[5][6] His 2009 book on the
same subject, Start With Why: How Great
Leaders Inspire Everyone to Take Action (2009)
delves into what he says is a naturally occurring
pattern, grounded in the biology of human decision-making, that explains why we are
inspired by some people, leaders, messages and organizations over others.
Skills from the speaker :

ability to persuade others, he has taken the specific example, using confidence presentations
and use body language, humor and cheerful vocals.

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III.

. Analysis

Five Areas of Self Awareness

,

a. WHAT IS EMOTIONS ?
EQ is one of the important elements of the leader.
How to inspire employees to customers, how to staff they work with blood sweat and
tears, not only to work for wages. the inspirational leader and inspiring organizations,
regardless of size and field, all think, act and communicate from the inside out. how to
communicate to others that inspired elements emotions. They must be aware of a feeling of
self-control from there itself (habit, time, thinking). empathy with employees or customers
from which they act and interact with employees or customers.

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The leaders often indicators of their feelings as well. they are transmitted to the client
and their employees what they believe. They are the people who control their emotions well.
they have positive feelings cheerful optimism. After the defeat they always draw experience
and positive attitude. by thought and action, as well as empathy to understand what customers
need to apply gave millions to believe in them, This is how Apple actually communicate.
"Everything we do, we believe in challenging the status quo. We believe in thinking
differently. The way we challenge the status quo is by making these products themselves are
beautifully designed, simple to use and user friendly. We happened to be the great computer.
Want to buy one so you? "
People do not buy what you do, they buy why you do it. That is how to communicate
with emotion. Make the customer feel fascinated, amused. sometimes you buy a product
simply because any emotion you like it. the interaction of a leading brand in technology with
customers such as emotional.

b. VALUES MATURITY MODEL

The value of a man is usually in 3 formats:
SEF-centered leved
Conformity level
Principled level
Each of the leader determines the value itself is different. Most people do not know
about Samuel Pierpont Langley. And back to the early 20th century, the pursuit of flight
control people like the boom in information technology today. People are trying it. And
Samuel Pierpont Langley had, what we assume, the formula for success. I mean, even now,
you ask people, "Why is your product or company why you failed?" and it will always give
you the same permutation of the following three things: insufficient investment, human
weakness, bad market conditions. It is always so 3 that, so let's look at it. Samuel Pierpont
Langley was spent 50,000 dollars by the War Department Join to produce aircraft. Money
was not an issue. He had a chair at Harvard and worked at the Smithsonian and the
relationship is extremely good. He knew all the time that talent. He hired the best money can
be found. Orville Wright and Wibur They do not have anything that we give the formula of
success they have no money. They paid for their dream with the proceeds from the bike shop.
Not anyone in the team of the Wright brothers have a college degree, even Orville and
3

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Willbur. The difference between Orville and Wilbur were driven by a cause, by a purpose and
by a belief. They believe that if they can think of a flying machine, it can change the
happenings of the world. Samuel Pierpont Langley, the khac.Ong we want rich, and he
wanted to be famous. He has pursued the results. He has pursued wealth.
Each person shall determine the value itself is different, Orville and Wibur they reach
the highest level of value that is "Principled level" they do by the value that is passion
purpose and belief change the world world. Samuel Pierpont Langley was achieved with a
value of "self -centered level" because he made himself because he wanted to be rich and
famous. Two people identified two different values lead to Orville and Wibur succeeded. on
the day of December 17, 1903, the Wright brothers flew, and no one was there even
experience it. And Samuel Pierpont Langley had failed. Those who work Wibur Orville and
they believe in their leaders, because Orville and Wibur have proper valuation. Employees
have faith they believe in dreams Wright brothers, working with them in the blood, sweat,
and tears. Others only work for wages. determine the value of yourself is essential of a leader

c. COGNITIVE STYLE
Trends in cognitive and information processing
Planning
Knowning
Creatives
The leader needs these factors. but the creation of a leader is important. Why is Apple so
innovative? Year after year, they are more creative than all its rivals. And yes, they are just a
computer company. They just like the others. They are also the same access to the same
talent, the same brokers, and advisors and the media. So why do they seem like something
else? Apple constantly innovative product line to create anonymous class differences, leaders
apple always spend a lot of attention to the creation of information technology, creativity is
an essential element in the leaders of the organization or business, always creating new ones
to meet the needs of customers, as well as the creation of a manager's leadership. flexibility is
always keen creative aspirations of corporate innovation.

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d. ATTITUDE CHANGE
The leader is always willing to change their previous failures changes to better fit the new
ones. They always improve innovation management skills and always practice. apple is
always ready to innovate. therefore they always offer something new to consumers and many
customers are always welcomed the changes and product upgrades.

e. CORE SELF - EVALUATION SCALE

Appreciation itself, confident that their capacity is an indispensable element of a leader.
always control emotional stability to make the right decisions, and more particularly selfesteem.

IV.

. Lessons Learned and Future to your application development

Determining the true value of yourself is very important. I believe that I will do with

morality and conscience and not for the benefit of themselves. EQ itself is also an important
factor ability to recognize emotions myself low, sometimes with negative emotions such as
sadness, crying, always remain calm and not worried about the time I met problems, keep an
attitude pessimistic before the difficulties of life and negative thoughts. Not control their
emotions (eg, sadness, anxiety, loss of temper, crying). and difficult to balance his feelings,
always to state negative emotions (sad, anxious ..) lasts. Always stress before an exam or
tests. Worrying excessively in everything better .Hieu own emotions, the elements of an
emotional
From that analysis, planning to modify their emotions in a good way, adjusted to think
positively, to make happy feelings training thread always make fun of positive emotions,
negative emotions decreased
I will create positive habits for themselves, such as exercise, diet, watch, read something
positive to think well.

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I will read the success stories, examples, life lessons worth learning .. help change
thinking, action ... the others in a positive way to help them become more ... to wealth,
success and happiness than ... help people have more energy, determination to live better.
Creating positive emotions more fun.
Always have an attitude change to create new more suitable for yourself. and assess their
true capabilities.

V.

.Conclusion
Leaders and this is the one to lead. The leader position for strength and power. But those

who lead inspire employees and customers. Whether they are individuals or organizations,
employees follow those who lead, not because they have that, but because they want to. They
follow those who lead, not for them, but for themselves. And there are those that start with
"why" that have the ability to inspire those around them or find the pure inspiration for them.
A great leader is that their employees believe that they believe CAIR. Work sweat and blood,
not because wages. Requires leaders to have good feelings, determine the correct value, and
attitude changes, determine their own capacity

6. References
http://www.ted.com/playlists/171/the_most_popular_talks_of_all