Certified Product Marketing Manager from inception to launch

Course Overview
Product Management is the function responsible for championing new goods and services within a companys
product portfolio responsible from launch through to obsolescence. This training reviews the stages of the product
lifecycle with a focus on the stages that directly contribute to revenue and profit. You will address: the stages of the
product lifecycle and the key activities within each stage; what to expect at each stage of the lifecycle, important
decisions that need to be made within each and special lifecycles that do not follow the normal patterns.

Who Should Attend

The Certified Product Marketing Manager certification exam prep course for anyone involved in the marketing and
branding function for goods and services, including pricing, sales orientation and communications strategy maximize
the profitability of a companys product portfolio.

Product Managers, Directors and Vice Presidents of Marketing or Product Marketing

Executives, strategic planners, and others who manage marketing strategy and activities
Development managers and leaders looking to move into or interfacing with Product Marketing

Course Schedule
Registration and coffee will begin at 8.30. The course will commence at 09.00 and conclude at 17:00 with
appropriate breaks for refreshments.

Course Outline
Day 1

Day 2

Introduction
Exam Guidelines
Product Marketing
Product Life Cycle
New Product Development
Commercialization
Strategic Planning
Practice Questions

Understanding Goods & Services

Market Research
Branding
Marketing Process
Pricing
Practice Questions
CPMM Certification Exam

AIPMM Certification Exam

The AIPMM Certified Product Marketing Manager (CPMM ) certification exam assesses the Product Marketing
Manager's expertise in understanding processes and key roles to discover customer insights, identify market trends,
and create demand for a companys goods and services in the marketplace. The ability to assess licensing
opportunities, goods or service enhancements, make recommendations for mergers and acquisitions or withdrawing
the goods or services from the portfolio is also measured. The online CPMM certification exam is comprised of 120
multiple-choice and essay questions that measure product management skills and knowledge in the following key
areas:
1. Tools & Measurements [5%]
2. Strategy [10%]
3. New Product Development methodology [10%]
4. Teams, People & Organizational Issues [15%]
5. Marketing Research, Business Plans & Documentation Processes [25%]
6. PLM with an emphasis on effective, real-world decision-making [35%]

The online CPMM certification exam is two hours long. A score of 85% or higher is required to pass. For more
information about the certification exam, contact:
_____________________________________________________________________________________________
PSUT | Computer and Training Center | T: +962 6 5150627 ext: 106 | F:+962 6 5347295
P.O.Box 1438 Al Jubaiha 11941 Jordan | E: ola@psut.edu.jo | www.ait.gr/aipmm-jo