Professional Documents
Culture Documents
Assignment - RM
Assignment - RM
Assignment - RM
Assignment 2
Name: Salem Abduhu
Metric no: G1425123
Topic: Impact of Online Marketing in Malaysia
n
o
1
YEA
R
201
5
AUTHOR
FINDING
SOUCRE
Amilia Haida
Hardy Loh
Rahim
Entertainment is a
predictor for advertising
value, not for product
awareness.
201
5
Amilia Haida
Hardy Loh
Rahim
Informative is a predictor
for both product
awareness and advertising
value
201
5
Amilia Haida
Hardy Loh
Rahim
201
5
Amilia Haida
Hardy Loh
Rahim
NA
Ai Ling,Tan
Poh Theng
Loo
NA
Ai Ling,Tan
Poh Theng
Loo
NA
Ai Ling,Tan
Poh Theng
Loo
NA
Ai Ling,Tan
Poh Theng
Loo
Wenjing Duan
Jie Zhang
1
0
Wenjing Duan
Jie Zhang
1
1
201
5
Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros
1
2
201
5
Anis Yusairah
Abdul Kadir
There is no significant
relationship between
Factors Influencing
advertisement in Malaysia
From an Islamic Perspectives:
Case of Kedah State.
International Review of
Managements and Business
search. Volume 4. Issue 1
ISSNN:23069007
Factors Influencing
advertisement in Malaysia
Al-Hassan AlAldaros
1
3
201
5
Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros
1
4
201
5
Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros
1
5
201
5
Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros
1
6
Wenjing Duan
Jie Zhang
1
7
Wenjing Duan
Jie Zhang
1
8
Wenjing Duan
Jie Zhang
control on advertisement
influencing
There is no significant
relationship between
emotion on advertising
influencing
1
9
Wenjing Duan
Jie Zhang
2
0
Shaojei Tang
Jing Yuan
Advertising
Optimizing Ad Allocation in
Social Advertising