IBM System Storage Marketing - Luis Martinez Preciado

June 2010

IBM System Storage Portfolio Overview

2010 IBM Corporation

IBM System Storage Portfolio Overview

The World is Becoming Smarter Every Day

Whats Making it Smarter? More Information!

2.5 billion RFID tags sold in 2009

900 million GPS devices sold annually
by 2013

76 million smart electric meters in 2009.
200M by 2014

Text messages generate 400TB
of data daily in the U.S.

MRIs will generate a Petabyte of
data globally this year

2010 IBM Corporation

IBM System Storage Portfolio Overview

Smarter Systems are Creating an Information Explosion

Zettabytes

Storage requirements growing 20-40% per year

Information doubling every 18-24 months

Exabytes

Storage budgets up 1%-5% in 2010

Petabytes

The information explosion

meets budget reality
Terabytes
Gigabytes
2000

2005

2010

2015
2010 IBM Corporation

IBM System Storage Portfolio Overview

Clients are Struggling to Keep Up and Spending to Address Top

Issues
Top issues and initiatives for storage managers
Managing
Storage Growth

Tiered Storage Buildout

Consolidation

Proper Capacity
Forecasting &
Storage Reporting

Technology Refresh
Backup Redesign

Managing
Costs

Virtualization Adoption

Backup
Administration
& Management

Improving Performance

Managing
Complexity

Archiving
0%

20%

Source: TheInfoPro Storage Study (12/14/09), n=186.

40%

60%

0%

20%

Source: The InfoPro Storage Study (12/14/09): F1000 Sample. Wave 13, n=183.

*Note that due to multiple responses per interview, total exceeds 100%. This is a
partial list of responses received, showing only the top issues and initiatives.
2010 IBM Corporation

IBM System Storage Portfolio Overview

Critical Success Factors

Managing Information Growth without Complexity
Storage Efficiency
Reduce cost, improve performance, increase flexibility

Service Delivery
Understand what you have, improve service, beat expectations

Data Protection
Maintain access to information throughout its useful life

2010 IBM Corporation

IBM System Storage Portfolio Overview

Storage Efficiency
Getting the most from your Storage Resources
Tiered
Storage

Consolidated
Storage

Virtualized
Storage
Quickly provision storage,
support virtualized servers
and increase flexibility

Build out an automated tiered

storage architecture to
maximize performance and
reduce operating expenses

Consolidate storage to
reduce administrative
costs and improve cycle
time

Efficiently use solid state disk to

Increase performance up to
300% on critical apps.

Scale out storage to manage

billions of files from a single,
consolidated system.

Increase utilization of existing

storage by up to 30%.

Reduce costs by migrating less

critical data to less expensive
media.

Scale up storage with systems

that can scale to store
petabytes of structured data.

Reduce TCO up to 66% by

deploying automated,
virtualized storage.

2010 IBM Corporation

IBM System Storage Portfolio Overview

Data Protection
Meeting Recovery Objectives Reliably & Efficiently

Retention and
Compliance

Backup and
Recovery

Continuous
Operations

Reduce the risk of data loss

by automating classification,
retention policy management,
and migration

Apply data deduplication and

virtual tape to lower backup
storage costs by up to 70%

Significantly reduce the risk

of extended downtime with
multi-site mirroring

Reduce compliance costs

and mitigate risks by
indexing information efficiently
and securely.

Improve backup performance

and shrink backup windows.

Shift operations to alternate

facilities in seconds with
automated failover

Easily migrate data to new

media to ensure long term
accessibility

Improve backup and restore

performance and reduce the
complexity of recovery
procedures

Provide continuous access to

information from any
location

2010 IBM Corporation

IBM System Storage Portfolio Overview

Service Delivery
Improving Service levels, beating Expectations

Visibility

Control and
Automation

Improve visibility of storage

usage and data demands to
enable better forecasting

Increase control and

automation of storage
processes to improve cycle
time and reduce errors

Identify up to 15% of allocated

storage for reclamation and
immediate reuse

Increase administrator
productivity up to 2X by
simplifying disk provisioning

Accurately predict capacity and

performance requirements

Respond more quickly to

business changes

Flexible Delivery
Options
Support flexible delivery
options, such as cloud and
managed services, to improve
services levels

Improve flexibility and

standardize service by moving
selected processes and
workloads to a secure external
cloud environment

2010 IBM Corporation

IBM System Storage Portfolio Overview

IBM Has Helped 1000s of Clients Solve Storage Issues

Control Costs, Improve Cycle Times, and Mitigate Risks

Storage Efficiency

Improve utilization of existing
disk systems by up to 30%

Increase performance up to 300%

Reduce physical storage
requirements up to 50%

XIV
Solid State Disk
DS8700 and Easy Tier
Scale Out NAS
SAN Volume Controller
Storage Optimization Services

Data Protection

Service Delivery

Maintain or improve
performance levels while
information grows

Tivoli Storage Productivity Center

IBM Cloud Solutions
XIV self-managed storage
Tivoli Storage Manager
IBM Systems Director

Reduce backup windows

Failover to remote site in seconds

Reduce compliance audit risk

Protect data for decades

ProtecTIER
MetroMirror, Global Mirror
Information Archive
LTO-5 and Enterprise tape
Tivoli Storage Manager

2010 IBM Corporation

IBM System Storage Portfolio Overview

Getting Started

Assess your current storage system

Assets on the floor and environmental considerations

Device Utilization / Administrative costs
Critical application data / lower priority data
Compliance and Disaster Recovery policy implications

Find opportunities for early success

Underutilized devices / Opportunities for consolidation

Backup window challenges
Solid State or other speed boosts

Lay in a plan for the long term

Start now but continue to improve over time

Virtualization for flexibility and increased utilization
Enable new delivery models Cloud, Managed Infrastructure Services

Whether you want to do it all yourself or have it all done for

you, IBM can help.
2010 IBM Corporation

IBM System Storage Portfolio Overview

Why IBM System Storage?

Heritage of Distinction
50+ years in storage business
Innovation leadership - Invented many of the storage
technologies employed today

Leadership in Storage Today
Over $5 billion revenues
Leading and growing market share
Over 5,000 people
In 170 countries
Over 1,000 IBM Business Partners

Research for a Bright Future
15 development labs worldwide
Over $500 million in R&D annually
More US patents than any other vendor
Acquiring new technologies to boost in-house innovation
2010 IBM Corporation

IBM System Storage Portfolio Overview

IBM System Storage Offering Matrix

Tape Systems

Disk Systems

Tape Virtualization

XIV

Tape Libraries

DS8000

LTO Tape Drives

DS5000

Enterprise Tape Drives

DS3000

Network Attached
Storage (NAS)

N series

Storage Software

Deduplication

ProtecTIER Deduplication Appliances

ProtecTIER Deduplication Gateway

Storage Solutions

SAN Volume Controller

IBM Information Archive

Tivoli Storage Productivity Center

IBM Scale Out Network Attached Storage (SONAS)

IBM Tivoli Storage FlashCopy Manager

Grid Access Manager, GMAS

Smart Business Storage Cloud (SBSC)

Storage Encryption Solutions (TKLM)

Comprehensive Data Protection Solution (CDPS)

IBM Virtualized Disk Solution (VDS)
2010 IBM Corporation

IBM System Storage Portfolio Overview

Thank you!

Questions?
Bruce Patience, brucepat@za.ibm.com

2010 IBM Corporation

IBM System Storage Portfolio Overview

Disclaimers

Copyright 2009 by International Business Machines Corporation.

This publication is provided AS IS. IBM product information is subject to change without notice.
No part of this document may be reproduced or transmitted in any form without written permission from IBM Corporation. Product data has been reviewed for
accuracy as of the date of initial publication. Product data is subject to change without notice.
This document could include technical inaccuracies or typographical errors. IBM may make changes, improvements or alterations to the products, programs and
services described in this document, including termination of such products, programs and services, at any time and without notice. Any statements regarding IBMs
future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. The information contained in this document is
current as of the initial date of publication only and is subject to change without notice. IBM shall have no responsibility to update such information.
Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources.
IBM has not tested those products in connection with this publication and cannot confirm the accuracy of performance, compatibility or any other claims related to
non-IBM products.
IBM makes no representations or warranties, expressed or implied, regarding non-IBM products and services, including those designated as ServerProven.
IBM is not responsible for the performance or interoperability of any non-IBM products discussed herein. Performance data for IBM and non-IBM products and
services contained in this document was derived under specific operating and environmental conditions. The actual results obtained by any party implementing such
products or services will depend on a large number of factors specific to such partys operating environment and may vary significantly. IBM makes no
representation that these results can be expected or obtained in any implementation of any such products or services.
MB, GB and TB equal 1,000,000, 1,000,000,000 and 1,000,000,000,000 bytes, respectively, where referring to storage capacity. Actual storage capacity will vary
based upon many factors and may be less than stated. Some numbers given for storage capacities give capacity in native mode followed by capacity using data
compression technology.
THE INFORMATION IN THIS DOCUMENT IS PROVIDED AS-IS WITHOUT ANY WARRANTY, EITHER EXPRESSED OR IMPLIED. IBM EXPRESSLY
DISCLAIMS ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT. IBM products are warranted
according to the terms and conditions of the agreements (e.g., IBM Customer Agreement, Statement of Limited Warranty, International Program License Agreement,
etc.) under which they are provided.
References in this document to IBM products, programs or services does not imply that IBM intends to make such products, programs or services available in all
countries in which IBM operates or does business. Consult your local IBM business contact for information on the product or services available in your area. Any
reference to an IBM program or product in this document is not intended to state or imply that only that program may be used. Any functionally equivalent program or
product that does not infringe IBMs intellectual property rights may be used instead. It is the users responsibility to evaluate and verify the operation of any non-IBM
product, program or service.
IBM's customer is responsible for ensuring its own compliance with legal requirements. It is the customer's sole responsibility to obtain advice of competent legal
counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer's business and any actions the
customer may need to take to comply with such laws. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the
customer is in compliance with any law.
The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents or copyrights. Inquiries regarding
patent or copyright licenses should be made, in writing, to:
IBM Director of Licensing
IBM Corporation
North Castle Drive
Armonk, NY 10504-1785
U.S.A.
2010 IBM Corporation