Kristin Taylor

Vice President, Worldwide Public and Analyst Relations

Summary
I thrive in external facing roles for the companies I represent. I grew up in an engineering family, who
developed and patented products over the course of 50 years. Crossing the chasm between business and
engineering is not easy but I feel it comes to me naturally. Gobi is a great example of my obsession in making
the world better through technology, by allowing people to use notebook computers, anywhere and anytime.
A brief look at my background: 20 years experience in Business Development inventing ideas that generate
new streams of revenue. 20 years experience in Management and Leadership working for Fortune 500
and multi-hundred billion dollar companies. 10 years experience in Public Relations and Industry Analyst
Relations. 10 years experience in Strategic Communications shaping & articulating messages. 10 years
experience in Marketing Communications technology products or services. 6 years experience in Product
Management at the executive level from developing, managing, and delivering product to bringing in revenue.
Here are a few of my professional highlights: Currently have many important relationships with media and
industry analysts around the world. An invaluable asset... something that has taken years to cultivate. Invited
to join MediaTek, Qualcomm's largest competitor, to create a Global Communications function. ($30B Market
Cap company, 10,000 employees, 27 sites, managing nine Public Relations agencies and a distributed team
around the world. Built the Analyst Relations function for Qualcomm ($143B Market Cap company). Built
a market for Gobi from zero to 316 product offerings on 101 models with 18 manufacturers and 27 carriers
worldwide. I have a unique background in business, which involves knowing how to innovate, drive revenue
and deliver profit. However, my true passion lay in the communications area, being the face of a company and
leading others.

Experience
Vice President, Worldwide Public and Analyst Relations at MediaTek
August 2013 - Present (1 year 7 months)
Head of Worldwide Public and Analyst Relations for 11,000 employee fabless semico company based in
Hsinchu, Taiwan. I was asked to come to MediaTek to develop a new Global Communications function
which includes creating a Public and Analyst Relations Department. This is a large role, which entails
creating a broad strategy for publicizing what MediaTek does and clearly attempting to separate us from
the competition. MediaTek is unique as we build for the masses and not the chosen. The company believes
that everyone deserves to use technology. MediaTek is a 17 year old company who never spoke much about
what they did but rather designed, engineered and sold products for the optical storage, DVD, Blu-Ray,
Navigation, TV, Feature and Smartphone businesses, and quietly grew to notoriety. MediaTek is likely in
many peoples lives and they don't know it. As we globalize the company and aggressively move beyond
Taiwan and Asia, it is an amazing story to be telling.
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Principal Consultant at Kristin A. Taylor Consulting

January 2012 - August 2013 (1 year 8 months)
Clients have included; BL Harbert International (Birmingham, AL), Push PD (Birmingham, AL), Editorial
Beauty (San Diego), Voice Cloud (Las Vegas, NV), Leeni Land (Atlanta, GA) and NxGEN Electronics
(San Diego) Develop strategic marketing and communications plans and implementing strategies for key
marketing initiatives. Provide executive business strategies to identify new growth areas and evaluation of
management in terms of individual contributions. Renew Sales Department to drive revenue by establishing
a plan of attack to drive immediate and long term sales in lucrative verticals while putting policies and
procedures into place (NDA's, new corporate presentation with enhanced value propositions, creating
marketing material to enhance sales calls, establish ISO 13485 certification, etc.). Assist in the development
of various commercial launches of new products, technical and non-technical, into marketplace Including
market studies, product relevance, technical requirements, design reviews, product life cycle, joint marketing
campaigns with clients (i.e., carriers) etc. Create analyst relations strategies to increase shareholder value,
including development of metrics platforms to rate analysts while brokering meetings with important
analysts who follow particular segments. Develop new private venture department which focuses on key
emerging energy and SEO technologies.
One Year at Sabbatical
January 2011 - December 2012 (2 years)
Head of Analyst Relations at Qualcomm
October 2008 - December 2010 (2 years 3 months)
Recruited by the Executive Management team to revitalize a stagnant organization. Developed a 35page strategic plan within the first 60-days involving a new way of doing business by utilizing an innovative
strategy of leveraging the analyst community to aid in building company revenues. Created a new metrics
platform, Vocus, and a new reporting system based upon a Villanova University methodology to track daily
results, instituting the first of its kind inside of Qualcomm and is currently being leveraged in other divisions
at the CFO#s request. Gathered intelligence from analysts to drive corporate strategy for the office of the
CEO while interfacing closely with Qualcomm Presidents/Heads of all company divisions (Internet Services,
Silicon Division, Corporate Marketing, Research and Development, Investor Relations, Public Relations and
Government Relations) daily to sell their products and technologies. Established a rich database of wireless
analysts worldwide and traveled 250,000 miles in 2009 alone to build relationships with 500+ of the most
influential analysts in the US, London and Asia.
Senior Director, Business Development at Qualcomm
January 2000 - December 2007 (8 years)
Reported to two SVP#s--Head of Standards and Engineering and Global Business Development and
Matrixed into the Office of the Executive Committee. Led strategic discussions and created new streams of
revenue utilizing 3G technologies to enterprises around the world including: Verizon, Vodafone, T- Mobile,
AT & T, Orange; Notebook OEM#s: IBM/Lenovo, Dell, HP, Apple, Panasonic, Acer, Toshiba, Sony,
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Gateway, Cisco, AMD; Licensees: Novatel, Sierra, Option, AnyDATA, Flextronics, to sell the embedded
wireless wide area module. Developed and cultivated major relationships with top tier companies in
the computing and wireless industry and conducted all international customer interfaces and strategic
business negotiations at C and SVP levels. Created and led the strategic business development plan for
Gobi and drove a worldwide initiative over the course of six years with full product commercialization in
2005. Developed all PR and Marketing Plans for Gobi for carriers, notebook OEM#s, licensees and other
technology partners. Served as the official spokesperson and primary interface for all public relations
matters relating to embedded WWAN modules, Gobi, and drove all external press and analyst meetings with
Wall Street and Industry Analysts. Led a 150 person cross-functional team including; engineers, business
development, brand marketing, legal, finance, product management, program management, pricing and
forecasting analysts, and sales. Sold product into the energy (smart meter), healthcare (medical devices),
long-haul trucking and logistics, pet tracking (Tagg) and the automotive industries.
Senior Director, Marketing at Qualcomm
January 1998 - February 2006 (8 years 2 months)
Recruited by COO to become the go-to-person in the area of Enterprise Marketing. Served as the
enterprise expert for various groups within Qualcomm including Qualcomm Ventures and Strategic
Finance. Developed a worldwide marketing strategy which spanned multiple divisions and matrixed into
COO and SVP of Carrier Relations. Developed, grew and oversaw an industry-wide yearly event with a
yearly budget of $2M called, 3G A List, which recognized innovative and successfully deployed enterprise
WWAN solutions. Oversaw a team of four direct reports as an arm of Corporate Marketing and Events.
Project Management Office, Information Technology
1998-2000 Reported to the CIO to provide
contract, negotiation and business development expertise with large IT Clients including but not limited
Lucent. Managed up to 40 people and a department budget of $7 million.
Global Sales at Lucent Techonologies
April 1994 - September 1998 (4 years 6 months)
Sold telecommunications equipment to Fortune 500 financial clients and the equipment included: PBX,
IVR, Voicemail and Wireless systems.

Publications
How to Use Analyst Relations to Drive Shareholder Value: Strategic steps for an innovative and
measured approach to AR
RCR Wireless 2009
Authors: Kristin T.
Building a world-class Analyst Relations (AR) program is a worthy investment that delivers positive
returns companywide. AR is a way for you to strategically influence the worldwide technologists who are
recommending products and technologies, conducting research, and making industry projections that can

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directly impact your business. AR can strengthen your companys position as a thought leader and ultimately
enhance shareholder value.... Click the link to keep reading.

Skills & Expertise

Product Management
Strategy
Wireless
Mobile Devices
Business Development
Strategic Partnerships
Telecommunications
Go-to-market Strategy
Strategic Planning
Product Marketing
Competitive Analysis
Entrepreneurship
Product Launch
Analyst Relations
New Business Development
Mobile Applications
Marketing
Marketing Communications
Global Business Development
Strategic Communications
International Sales
Thought Leadership
B2B Marketing
Industry Analyst Relations
Public Relations
Global Marketing
Start-ups
Management and Leadership
Delivering a Product to Revenue
Idea Generation
Marketing Communications Planning
Integrated Marketing Communications Planning
B2B Marketing Strategy
Strategic Public Relations Planning
Gobi
Visionary
Strategic Visionary
Matrix Management
Matrix Leadership
Ideas Development
Branding Ideas
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Branding Initiatives
Business Alliance Development
Corporate Strategy Formulation
Marketing Plan Creation
Media Relations

Education
University of New Hampshire
BS, Business, Sociology, Italian, 1985 - 1993

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Kristin Taylor
Vice President, Worldwide Public and Analyst Relations

Contact Kristin on LinkedIn

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