MAIAHponetodosumaquillajeencimaunodeotroenunapila,

comosifueradroga.Sequedaensilencioincmodounos
instantesvindoloyfinalmentesuspira.
MAIAH
IthinkImighthaveaproblem.
CORTEA:
INTROHOLAIMMAIAH
MAIAHcaminandoporla3rdstreetdeSantaMonica.
MAIAH
Makeup videos. Everybody makes
makeup videos. And its a little
overwhelming because most of the
people that do that, actually
dont know how to do a decent
makeup. Truth is: it doesnt
matter.Youcanlearnwhateveryou
wantontheInternet.Ididlearn
almost 70% of what I know about
makeupwatchingoldschoolyoutube
videos.
MAIAHsedetiene.
MAIAH
So,whatdoyouneedmefor?Well,
I do know something you probably
dont about makeup, and this is
howtobuyitlikeapro.
MAIAHdirigelacmarayhaceunacaralocaconelfondodel
anunciodeSephoradetrsdeellayapareceelttuloenla
pantallasobresuimagenhaciendomuecas.
Stuffyoushouldknoweverytimeyougotobuymakeup
VemosunpaneodeSephorayescuchamoslavozdeMAIAHqueva
narrandolascosasqueve.Sinoesmuyevidente,podemos
verlagraciasalacmaradiscretamentecolocada
MAIAH

This is Sephora. I come here at

leastonedayeveryweek.Iknow.I
have a problem. Most amateurs
makeupobsessedgirlsdonthavea
clue on what to do when they get
here. But its indeed pretty easy
tounderstand.
Aparecenunosgrficossobrelaimagendelatienda.

MAIAH
Thereare5areastoknow:Makeup,
Skin Care, Fragances, Nail Polish
andHairCare.Ifyoumasterthis,
youwillmasterthestore.
VemoseldedodeMAIAHsealandoaunadelaschicasdela
tienda.
MAIAH
Thatgirloverthereispartofwhat
they call cast members. Yes,
because the sales floor is called
the stage and everything else is
calledbackstage.Andno,itsnot
anuniform...Itsacostume.
MAIAH
Use those guys. If youre looking
for a mascara tell, them that.
Actually, tell them what you like,
what you dont like and even how
much are you willing to pay. They
willsolvetherest.
MAIAH
Most of us want to magically know
aboutwhatsbestforus,buthoney,
withalltheproductsoutthere,how
couldwehonestlyknow?
MAIAH
Of course, some of us, like me,
dont enjoy the awkard chit chat

with strangers. But to avoid it,

theres only one thing you can do
before going to the store:
researching.
MAIAH
Idontbuyanythingwithoutreading
orwatchingreviews.SoDOIT!
MAIAH
Startresearching.Youhavealotto
keepup!
MAIAH
ButthisisnotwhatIcamehereto
say.
MAIAH
The real magic is not in learning
whatyoucanlearnEVERYWHERE.

MAIAH
Therealmagicisinwhatyoucando
inthisstorethatmostpeopledont
evenknow.
MAIAH
Likethefactthatanythingyoubuy
here can be returned without a
receiptforstorecredit,aslongas
youhaveanID.Plus,youcangeta
fullrefundwithareceipt,evenif
the product is used, and this is
perfectwhenyouareasundecidedas
me.
MAIAH
Another thing to know is where to
look for. And this is a trick you
could use everywhere. The more
expensive and newer products are
kept at eye level, so check lower

shelves if youre looking for a

deal.
MAIAH
When you try something, be careful.
One in five makeup testers
containyeast, mold, and brace
yourself fecal matter. Those
alcohol sprays everywhere are meant
tobeused.
MAIAH
Beware of marketing brainwash. Have
you felt the impulse to buy
something you didnt need when you
got in the store? I have, and this
is way: the colors of certains
productsspackagingaresupposedto
generateafeelingforus.
MAIAH
Blackisstrongandsexy.
MAIAH
Blueiscalm.
MAIAH
Goldisformaturecostumers.
MAIAH
Silverismodernandupdated.
MAIAH
Purpleisfeminine.

MAIAH
Sodontbuyanythingbasedonthat.
WhenIbuyanything,Ialwaysdoit
according to what it suits me
better.So,dothesame!
MAIAH
Butnoteverythingisaimedtotrick
you. Actually, most of the things

areprettycool.Likethefactthat
If an item goes on sale within two
weeksofyoupurchasingit,youcan
call the stores customer service
line and theyll refund the
difference.Seriously.Itsamazing.
MAIAH
And if you dont want to get crazy
spendingallyourmoney,Ihaveone
amazingwordforyou:samples.
MAIAH
Youcanbasicallygeteveryasmany
samples as you want except for
eyeliners and mascara. Ask for
everything that are liquid or come
inatube.Andifnot,justgetthe
product and return it if you dont
likeit.
MAIAH
Mostofthetime,thesecretcodeof
shopping anything is based on the
fact humans are incredible
uncomfortabledealingwiththiskind
of advantages. We use to feel like
if we are stealing or commiting a
crime, but cutie, have you thought
lately on how much money have you
spentwhenitcomestomakeup?
MAIAH
You deserve it and truth is stores
know it, so they rather having you
enjoying the experience than
complaining about how difficult is
tofindwhatyourelookinfor.
MAIAH
Theywantyoutolearnandcomefor
more,soyoucangetfreemanicure,
free makeovers and get points that
you will rarely use, because you
thinkyouwonthavemore.

MAIAH
Bonita,dontworryaboutit.Youll
havealotmore.
MAIAH
Now, be fabulous and get everybody
thinking you know something they
dont.
MAIAH
Go!