Happy users are loyal users, which is why we help you build your whole business around their

changing needs and demands. From the service portfolio, network and service quality, to charging
and customer service. We know that loyalty starts from understanding users' needs and is always
important to your bottom line. Find out more at www.unite.nokiasiemensnetworks.com/userexperience

Reinventing. The world. Connected.

www.unite.nokiasiemensnetworks.com/userexperience
Copyright 2009 Nokia Siemens Networks. All rights reserved.
 October 15 - November 15, 2009

Editor s
N ote Square peg in a
round hole
It is nothing new to see people crying for one loss or
another due to open robberies of operators and the silence of Zubair Ahmed Kasuri Editor-in-Chief
the authority. We are not questioning PTA alone it is a
Fatima Batool Editor
dilemma of authorities in all walks of life. Government is for
Usman Yaqoob
governing through departments, but there is no check and Director Marketing (Lhr)
balance on the government itself. Who will be responsible M. Farooq Malik
Manager Marketing (Lhr)
for people’s grievance? Who will rescue the miserable? Rashid Hussain Mughal
Although PTA is bringing in a lot of improvements, but the Marketing Executive (Khi)
general public does not seem satisfied.
All of us have seen pathetic service on Eid, as usual.
Zafar Khan Afridi
There is no surety whether the network will be active today, Senior Graphic Designer
tomorrow or an hour after. Call can be disconnected at any M. Naeem Mughal
Graphic Designer
moment. Balance can be deducted without any reason.
Network can be jammed at any time. Over charging is usual. Khawar Shahzad
Manager Islamabad Office
Your package can be changed without any notice. There are Azhar Javed
General Manager
services that are automatically activated on your account Taimur Shafiq
without even informing you. Web Developer
Muhammad Saeed
These are only synopsis, the trouble is far beyond words. Chief Photographer
Mobile phone is kept to ensure connectivity 24x7 but the Mobile: 0321 - 8404389
utility became useless in case of network jam. Whether you
are dying or buying something or any other issue, in no time
Lahore Office
you can be unable to inform your family and friends via 46J-Gulberg III, Lahore-Pakistan.
handset. The issue is not only limited to the telecom sector, Ph: +92-42-38350195, 042-35880183
Fax: +92-42-35880183
but to all and sundry. The steps taken by PTA are potent to Islamabad Office
make their mark but unfortunately PTA has decided about Phone: +92-51-5892027 +92-51-8235066
Kasur Office
the improvement quite late. People neither trust the Phone: +92-492-770820-763250
Karachi Office
operator nor the authority. Phone: + 92-21-34602620
Moreover, the Chairman PTA claimed that India is far
Registration No
behind Pakistan in telecom sector but with due respect is PCPB/105
there any comparison between Pakistan and India as far as
(Vol. 5 Issue:12)
telecom sector is concerned. India is making progress on Price Rs: 300
strict pre-decided terms. Regulations in our neighborhood URL: www.flare.com.pk
Email: flare.mag@gmail.com
are very strict and no operator can dare to violate the terms
Separation by: Fotoscan Process Lahore
and conditions. Moreover, how can one compare tele-
density of two countries without even keeping in mind their
population. Pakistan Telecommunication Authority has
Zubair Ahmed Kasuri, publisher of FLARE
much to learn from India. India is the next and the most
leading telecom magazine, printed it from
favorite market of the investors and Pakistan has to work
Akkaz Printers, Shama Plaza, Lahore and
harder to ensure investors’ confidance and safety. Again the
published from 46J, Gulberg III, Lahore.
same stigma on the PTA; where is long ago promised 3G? It
is time that PTA should learn to fulfill its promise.

8

The troubling lethargy of MoIT
Mrs Nergis Sethi
Principal Secretary to the Prime Minister
Government of Pakistan
Islamabad.
Subject: Industry Representation to Resolve Serious Issues
Dear Madam,
We're writing this to appraise the honourable Prime Minister, in
his capacity as Minister (in-charge) for IT & Telecom (MoIT), through
your good office regarding the non-responsiveness of MoIT to resolve
the burning and long outstanding issues of the internet industry.
Internet industry representatives had a meeting with the Secretary
MOIT on 25 June 2009 and the Secretary promised to resolve the issues
immediately. Since then we've been following up with his office
through reminders but nothing has been done so far. This shows the
total lethargy and ineffectiveness of the Ministry in dealing with its
stakeholders on policy issues strangling the IT and telecom industry of
the country. Copies of our letters are enclosed.
MoIT was established by the Government to act as fast paced
Ministry to bring a fundamental change in the IT and telecom
landscape of the country. The Ministry, unlike conventional Ministries,
is manned by professionals in lucrative MP pay scales. But for the last
few years, MoIT has done nothing to solve the problems of the industry
for which it was actually created. If MoIT cannot resolve the issues and
crises being faced by the IT and telecom industry, then it would be
worthwhile to close this Ministry and divert tax payer's money to some
productive use.
We hope that you'd kindly bring this to the notice of the Prime
Minister and take action accordingly.
With regards.
Yours truly,
Wahaj us Siraj
Convener
Driving and talking on cell phones
Besides all that our government has done in upgrading the traffic
police infrastructure, there are so many things that are missing. It is a
long time since new traffic wardens are in practice. There is every law
except employment. It is deplorable to watch wardens issuing challan
after challan on only signals and no one bothers what is going on roads
before and after signal.
People are freely
talking on their cell
phones while driving in
the third (extreme right)
lane. You can also witness
people busy in sending
SMS or talking on their
phones, and also
watching films or songs on their car's LCDs. I wonder how much
disturbance these people create to others, but remain uncaught as the
efficiency of wardens is limited to specific roads and targeted areas.
Where are the wardens? Why they are so insensitive towards
issuing challans to those who disgrace law? We know that wardens
issue challans to those who break the signal or to those who drive
rashly, but is it not enough? I also suffered a near miss at several times as
the other driver is engage with the cell phone without bothering where
his or her car is leading. This is an awful situation. I hope that the higher
officials will soon oblige the new traffic police to enforce challans on the
violators.
Shakeel Ahmad, Rawalpindi.
Designed record educational software
Mian Shahbaz Sharif,
The Chief Minister,
Punjab.
Dear Sir,
I am an educationist and doing extraordinary educational work
which can benefit the whole country. I have designed record
educational software. The educational software I have designed is
unique and will be used all over the world. My work has been praised
by some foreign education experts. It covers following departments of
education:
1. Preparation of teaching methods,
2. Preparation of new books,
3. Research work on subjects, and
4. Production of Educational software.
Rapid progress in the field of education we'll have to take
extraordinary steps and I think that you are doing that. My work can
help the government bring about a revolution in the field of education.
Dear sir, for the last eleven months I have been trying to meet you. I
have had many trips of Lahore. I went to the open court but you didn't
come that day. I contacted your party leaders MNAs and MPAs. I have
met many government officials till now all of them appreciated my
work but I was often sent to some other official or department. I want
to meet you because only you have the courage to provide me with the
required help.
Dear Sir, Government of the Punjab is establishing computer labs
in high schools and I am the only one who is designing educational
software that is the demand of our students. For the last seven years I
have been working in this field. I request for a meeting with you and I
assure you that you will be amazed to see my educational work.
Looking forward to your response.
Yours sincerely,
Zafar Habib Saleemi,
Super School, Samundri.
Halal search engine
Dear Eddi,
The fire of internet is blazing in every second house and there is no
cure to it. Life is impossible without having a computer or laptop with
an active internet connection. We have to trust our children, siblings,
colleagues and friends with isolated computers for their study or
occupational activities. To keep a 24x7 eye on a netizen is almost
impossible. The world of internet is also offending for those who do
not even want to be a part of morally declining activities but there is no
cure until now.
I am so excited about writing a few words on the recently
triggered Hilal engine. I often feel helpless in controlling traffic in
cyber space - the free nude wallpapers' windows that open up at their
own and advertisements or links that are self-activated.
The Hilal engine has enabled me and a number of people like me
who are sick of internet's unasked and unauthorised invasion. Now
we will be able to have filtered web searches according to our religion.
I do not know much about the statistics of Hilal engine but i know one
thing that this is going to be the one of the most virtuous inventions of
our times.
Regards,
Waseem Ahmad
Web sites looking for updates
A majority of youngsters are busy in preparing for CSS
examination which is expected in March 2010. It is good to see that
thousands of forums are submitted till the closing date. I am myself a
graduate and looking forward to appear in the Competitive
Examination this year. Initially, I tried to explore the internet to get
direct access to the official Website but unexpectedly the site,
www.css.com.pk is not yet updated. It is 2009 and the Web pages are
still showing the headings of 2008, e.g., submission date 15 January,
2008, expected date of CSS 2008 papers, etc.
CSS is the most auspicious examination in Pakistan and it is
deplorable to see the negligence practiced by the authorities in issuing
orders to update the official web site for the convenience of the
applicants. I encourage your efforts in revealing the truth of many
telecom and Internet service providers; I hope that the authorities will
soon overcome the bridge that is widening day by day by upgrading
the official Internet link, as students are not provided with any
alternative.
Usman Janbaz, Johar Town, Lahore.
9
 InsighT Flare Report Free download | flare.com.pk

longside smartphones, these 3G cards

A or sticks that allow people to get online

via the mobile network from anywhere
have come to symbolise how a
goldmine of surging data traffic risks becoming a
nightmare for mobile operators.
Mobile broadband:
Dongles are often sold with a flat-rate data
plan, or with a subscription allowing a certain
number of megabits of data to be used. They are
fuelling a boom in mobile data traffic that is so
a surging curse
heavy it is putting unprecedented stress on
networks. Yet even as traffic explodes, revenues
from these new services aren’t keeping up because
of the intense pressure on prices-so investment in
improvements risks squeezing margins.
“Mobile broadband is manna from heaven for
consumers, but it is hell for operators,” said John
Strand, who has consulted for global mobile
operators for more than 12 years. As more people
access the internet over mobile phone networks
using laptops with 3G cards, Apple’s iPhone or
Research in Motion’s BlackBerry, data traffic is
doubling every six months globally and growing
even more rapidly in some countries. On the day
pop star Michael Jackson died, data traffic on
Australian telecom operator Telstra’s network
jumped 170 per cent.
“Everyone wanted to know what was going on
at the same time,” said Mike Wright, Telstra’s
director of wireless engineering. “It put an
enormous stress on the system.”
A laptop equipped with a dongle consumes
450 times more bandwidth than a classic mobile
phone, said Pierre-Alain Allemand, who oversees “Dongle” may sound a bit goofy, but the innocent-
the mobile network at France’s second largest
operator SFR. seeming technology is emerging as one of the
In France, dongles and the
biggest challenges to the mobile telecoms industry in
expanded use of smart coming years
phones caused data traffic Base stations can only handle a certain amount music and movie pirates - account for 80 per cent
on SFR’s mobile network to of data, which must be shared by all users in a
given area. So if everyone on Wall Street uses their
of the data traffic, according to operators.
Operators are trying to educate customers that
increase tenfold last year iPhone at lunchtime to watch video, the network mobile broadband should be the secondary
can experience slower connections or service method of access, not the main one. “If we don’t
while revenues increased outages. succeed in sending this message, then we’ll have
30 per cent, Allemand said Michele Campriani, CEO of Accanto Systems, to spend such a huge amount to boost the network
which markets software to track data traffic in capacity that it would be very hard to make ends
Yet competition is so intense, few operators telecom networks, says the company has signed meet,” said Telenor’s Amundsen.
increase rates. The situation is putting mobile 15 contracts with mobile operators in the past year Operators have already started responding to
operators from India to Sweden in a bind: they to monitor problems due to traffic overload. He the data crush with new investments, phasing out
have to invest heavily in their networks to prevent says telecom executives see the data explosion as flat-rate plans, and introducing techniques to
congestion and outages, yet doing so risks hurting a serious threat: “They’re all very concerned. If curtail the heaviest use.
their long-term profitability. Many have taken to they don’t manage this moment carefully, some One approach some have adopted is to shift
rationing bandwidth by slowing down the traffic mobile operators will run into major problems some mobile traffic over to the fixed-line network,
of the heaviest users. that threaten their very profitability and viability. which is more stable and can handle heavier
“You can easily lose money on mobile Some may not survive.” traffic. Networks in Japan and Korea, two of the
broadband if you do it in the wrong way,” said Complicating life for the networks are people countries with the most advanced mobile
Bjorn Amundsen, director of mobile network like Cherif Paul, a university student in Paris who broadband, are also built this way and face less
coverage for Norway’s Telenor. does his internet surfing via mobile because he severe congestion problems. When Telstra
“We have had to be careful not to invest too doesn’t have a fixed-line phone or broadband invested USD1 billion to beef up its mobile
much - because the only thing that would happen connection at home. “I use my laptop and dongle network three years ago, it used this strategy.
if we did would be to increase in data traffic for everything,” said the 23 year old. “It saves me In France, SFR linked many of its mobile base
without an increase in our profits,” he said. Few money and it’s more convenient when I am on the stations with fixed fibre lines to better handle data
mobile firms expected the changes to user go.” Such practices make mobile operators traffic. In addition to investing, most operators are
behaviour brought about by 3G cards. For nervous, especially when customers are on flat- implementing systems that slow or stop internet
example, the technology allows a banker to follow rate plans. access once a subscriber exceeds an allotted
the progress of his portfolio from his laptop in the Since 2005 the number of fixed lines globally amount of bandwidth.
back of a New York taxicab, or a photographer to has fallen 0.9 per cent to reach 1.24 billion lines, Esa Rautalinko, who heads TeliaSonera’s
upload pictures of a Paris soccer match instantly according to IDATE, a telecom market research mobile network in Finland, warned that such
from the side of the field. But even in areas where firm. Over the same period, the number of mobile challenges were not going to disappear. “We are
3G technology has been rolled out, mobile subscribers has gone up 95 per cent to 4.22 billion. closer and closer to a situation where we reach the
networks weren’t designed for such heavy traffic. About 10 per cent of mobile users - who are often limits of our capacity,” he said.

10 players of bandwidth-intense video games or Cortesy: Khaleej Times
Free download | flare.com.pk Flare Report Exclusive

obilink Foundation volunteers play playing a central role in building a reputable During the month of Ramadan, a total of 89

M a vital part in realising their

individual
responsibility
and collective
towards
community and allow the Foundation to give
back to the community not only through
the
name for the Foundation.
Each month Mobilink employees contribute
generously from their salaries to support
Mobilink Foundation’s community welfare
activities carried out by these Torchbearers.
dedicated hours were put in by the Mobilink
Torchbearers team impacting 555 individuals.
The funds collected through employees salary
donations were used to conduct activities
intended to provide assistance and support to
funding support but also dedicated volunteer These community driven activities leave a the less privileged such as iftar dinners,
hours. Mobilink’s diligent and committed team lasting impact on the less privileged people in provision of dry food rations, Eid gifts and
of Torchbearers (employee volunteers) is now the society. urgently needed cataract eye operations.

Visit to Aabroo Foundation School, Lahore Visit to Aafiat Old Age Home, Lahore

Visit to Bali Memorial Schools, Lahore Visit to Bali Memorial Schools, Lahore

Dry ration distribution in Karachi

11
 Telepedia Flare Report Free download | flare.com.pk

The affectees protest against President and CEO Lakh-e-Hasnain ZARCO Exchange Company (Pvt) Ltd in front of Zarco head office, Lahore.

Here’s another scam

ZARCO chief executive’s counsel says Lakht-e-Hasnain may commit to returning
money by selling assets if released
fter the Khanani and Kalia International the SBP under the rules,” the official said. He said would soon submit a final challan of the case before

A (Pvt) Ltd another major foreign

exchange company is being investigated
for its alleged involvement in what is
being described as the illegal flight of capital from
Pakistan.
the FIA would glean more information about the
illegal flight of capital once it got hold of all its
record from other stations.
Lahore High Court (LHC) Chief Justice (CJ)
Khawaja Muhammad Sharif reserved the judgment
the trial court. He said the SBP had the Rs50 million
security deposit of the company and the agency
could pay the victims if the bank cooperated.
The CJ took suo motu notice of the scam on
various applications filed by the victims. Bashir
The Federal Investigation Agency has written to in suo motu proceedings initiated against Zarco Ahmad complained that he sent USD3,000
the State Bank for immediately suspending the Exchange Company for defrauding the public at (Rs2,48,100) to his son in France, but the money had
licence of Zarco forex for undertaking illegal large. never been paid to him.
transactions through hawala and hundi. Umar Usman lost Rs530,000; Awais Ali
“The Zarco, which has over 700 branches across The company has made Rs300,000; Usman Arshad, Rs4,200,000; Dr Karam
Pakistan, owes Rs600 million to another foreign
exchange company, illegal transactions worth
Western Union, and its millions of rupees primarily
owner, Syed Lakht
Hasnain, has illegally to save 15 per cent of the
deposited over USD foreign exchange it had to
nine million with the
accounts of his family deposit with the SBP under
members in foreign the rules”
banks,” a source in the
interior ministry The Federal Investigation Agency (FIA) director
claimed. general (DG) and the counsel for Zarco Chief
He further said that Executive Lakht-e-Hasnain, Barrister Ali Zafar,
Lakht-e-Hasnain Zarco had been doing submitted their proposals to reimburse the money Mr Hikmet (SVP/MD EMESA) and Mr J. C. Farrah
President & Group CEO, (RVP - MEPA) award “Agent of the Year Award” to
illegal transactions among the victims. The counsel stated that the
ZARCO Exchange Co. (Pvt) Ltd CEO ZARCO Group Syed Lakht-e-Hasnain.
since February this company could pay back the money within six
year. The FIA raided the firm’s offices in Lahore months or before if it were allowed to run the Elahi Durrani Rs478,664; Khawaja Muhammad
and seized the record and computers besides business. He said the State Bank of Pakistan (SBP) Iqbal Rs700,000; Chaudhry Umar Hayat Rs96,340;
arresting Mansoor Kanwar, the head of its IT had suspended the company’s licence and the FIA Zubair Ijaz Rs1,362,395; Muhammad Shakeel
Department. He said the FIA could not stop its had confiscated the company’s computer, which Rs676,000; Dr Asif Masood Rana Rs702,525; Imran
branches from doing business as it came within the was creating difficulties in the reimbursement Ali Rs578,920; Muhammad Jamil Raza Rs1,170,000;
ambit of the SBP. process. He said about 3,500 company employees and Naeem Ashraf Rs 169,977.
An FIA team raided different places in Lahore were affected due to FIA’s action. He also said in The question is not of being fraudulent. The
to arrest Hasnain, but without success. However, case of failure to pay the money, the company question is of state’s responsibility in tackling such
on the request of FIA, the name of Lakht Hasnain would not oppose liquidation. scams. How will the victims be paid? Will FIA
has been placed on the Exit Control List (ECL). Selling assets: He also contended that Hussnain succeed in recollecting money from Hussnain? Will
“The company has made illegal transactions was under trial and he might commit to return the such frauds continue in future? What measures
worth millions of rupees primarily to save 15 per money after selling his assets in Pakistan and have been taken by State Bank of Pakistan to curb
12 cent of the foreign exchange it had to deposit with abroad if released. The FIA DG said the agency frauds?

Free download | flare.com.pk
Pirated mobile phones
fail to mount credibility
With advanced technologies, pirated cell phones are
so good of the original ones that it is really very hard
to know the difference. Surprisingly, not just the
shape, but the design and colour are almost the same
as the genuine ones
he sale and purchase business of cellular
T phones nowadays has spread across
Pakistan and one would find at least one
mobile phone shop out of the 10 in a
commercial area anywhere in the country. Indeed
the Pakistan telecom sector has become like a hot
cake which everyone would like to share taking
one slice out of it.
In the 1980s, rates of mobile phones had
skyrocketed and only the well-to-do could afford
and keep them – rather they took pride in
possessing them. But the cut-throat competition
among the mobile phones manufacturers has
forced them to cut prices of their products.
Now, there are popular brands in the market
like Nokia, Sony Ericsson, Samsung, LG, Motorola,
Trend Mobile and several others. Although, Sony
Ericsson company in Pakistan did not do business
due to unknown reasons. On the other hand, Non-
branded mobiles have given a tough time to
branded mobile phone-makers, but they have
failed to maintain quality, durability, perfect
software as well as hardware. There are many
brand in Pakistan publicise to its product made in
Germany, made in France, made in Taiwan, the
fact is that all are made in China just change the
brand. Only the profit-takers visit foreign country
to import pirated phone sets as against branded
ones because investors realise that a mobile phone
plays the role of a social connector.
Of course, a mobile phone these days is less
about talking and increasingly about value-added
services in form of text and picture messages,
mobile music, mobile internet, online games, ring
tones, mobile bill payment and several other
services. It is also considered a prized item that
serves as a symbol of status and prestige and the
consumers distinguish themselves from others by
customising designs and the ring tones of their
mobile phones.
The business of copying or pirated cell phones,
videos, computers software and consumer
products is booming everywhere, but the problem
of pirated cell phones is the major problem in the
developing world. This diversified piracy is
leaving a negative impact on the international
trade and foreign direct investment (FDI) by
inflicting huge losses upon all those concerned
including the government.
Pakistan, over the years, has become the
world’s most important market for pirated cell
phones and this has considerably affected the
market for genuine producers. With advanced
technologies, pirated cell phones are so good of the
original ones that it is really very hard to know the
difference. Surprisingly, not just the shape, but the
design and colour are almost the same as the
genuine ones.
Copies of mobile phones equipped with the
same functions and software are being sold in the
market openly because they are comparatively
much cheaper as against their original brands. In
addition, shopkeepers also offer warranties for
imitation (copy) mobiles quite similar to that of the
branded sets.
The users opine that pirated mobiles are
Azhar Javed Telepedia
impressive for various reasons: the screen is huge
and the display brilliant aside from the sound
which is louder than any other leading brand out
there. What is bad is they do not have a warranty
at all. No hardware/software is perfect. Yet the
Chinese phone-makers (copiers) have no quality
assurance strategy whatsoever so they become
faulty very soon as compared to branded models.
The pirated mobile phones are copies of the
brands produced by various multinational
companies. The business of pirated mobile
phones is increasing day-by-day and whenever a
multinational company introduces a mobile
phone with a new design, its copy makes it to the
market with a lower price. You may use them for
a year or so, without ever knowing when
suddenly you get out of touch with the outside
world, meaning that they might become out of
order maybe within just a couple of days.
True, the pirated mobile phones have reached
everywhere around the world, yet they have
failed to dominate the world market.
Nevertheless, Nokia remains the market leader
because it holds more than 50 per cent share in
the market. Sony Ericsson has more than 20 per
cent users, followed by Motorola, Samsung, LG
and others.
There exist among world-class cell phones
manufacturers owing to the increasing
competition by ordinary cell phones makers.
There was a time when the thought of having a
handset was considered as a status symbol. But
now it has become a ‘necessity’ and a ‘must’ part
of a common man’s life.
On average, one million
mobile sets are being sold
in the market each month.
Some market analysts
believe that new brands
hold tough competition for
the existing brands
The excess of this ‘mania’ has introduced new
brands in the market. On average, one million
mobile sets are being sold in the market each
month. Some market analysts believe that new
brands hold tough competition for the existing
brands like Nokia, Samsung and Sony Ericsson,
etc. In the beginning, the general perception about
the less priced mobiles damaging the established
brands existed but it turned out to be a false
conclusion because the market leaders succeeded
in maintaining their reputation.
Communication was never as easy as it is in
present era. It would not be wrong to say that for
the last ten years belonged to the promotion of
cell phones and cellular companies. Now,
majority of our population is enjoying the services
of more than one (Networks) service providers.
On the other hand there is a great competition
between the cell phone manufacturer companies
and (networks) the service provider companies.
Each day we see the arrival of new cell phone in
the market, some are increasing the camera
results, graphics, sound quality and others are
working to increase the Battery timings, memory,
speakers and microphone. In short, Major
companies are working hard to reach and stay at
the top in the market.
13
 InsighT Flare Report
A new chapter in Punjab’s progress
Designed by M/s Jurong Primewide (JPW) Pte Ltd. of Singapore, STP is a
pioneering project and is of national importance. The STP Project consists of 17 Storey
Tower Block adjoining six storey Car-park structure for 325 cars and 640 motorcycles
hief Minister Muhammad Shahbaz
C Sharif has said that promotion of
information technology is need of the
hour and the government is
implementing comprehensive strategy in this
regard.
Addressing a briefing during his visit to the
under-construction IT Centre at the Ferozepur
Road, he said an IT Park, equipped with the
latest facilities would be set up for the promotion
of information technology in the province and
the maximum facilities would be offered to the
private sector. He expressed his displeasure over
the delay in the completion of the IT Centre,
saying the delay had resulted in additional
burden of one billion rupees to the government.
He ordered immediate implementation of the
project as no further delay would be tolerated.
The chief minister said promotion of
information was vital to the rapid development
of the province and government was taking
measures for this purpose. He said computer labs
were being set up in more than 4,000 schools to
equip the new generation with the latest
knowledge. He said China was extending full
cooperation in the development of different
sectors and the IT Centre on the Ferozepur Road
was also being constructed by a Chinese
company and it should complete the project as
soon as possible.
The chief minister constituted a committee
under the chairmanship of additional chief
secretary to present a roadmap within 10 days
with the consultation of the IT companies after
considering various aspects of the project,
including proper use of the building, its location
in a thickly-populated area, pollution due to a
drain running along the building and vegetable
market in the area.
14 The Planning and Development chairman,
STP Project:
additional chief secretary, Information
Technology secretary, Finance secretary and
officers concerned were present. Project Director
Lt Col (R) Arif Majeed Butt gave a detailed
briefing regarding the pace of work on the
project. Earlier, the chief minister inspected the
project.
The Software Technology Park (STP) is PITB's
flagship project in the provincial capital, Lahore.
The Ground Breaking ceremony was held on July
03, 2006. The STP is being constructed on
Ferozpur Road Lahore and is scheduled to be
completed by February 2010. The STP is a
pioneering project and is of National importance.
Computer labs were being
set up in more than 4,000
schools to equip the new
generation with the latest
knowledge. China is extend-
ing full cooperation in the
development of different
sectors and the IT Centre
on the Ferozepur Road is
also being constructed by a
Chinese company
It is an icon not only for Punjab but Pakistan as
well. It has been dexterously designed by Jurong
Consultants of Singapore. The construction work
is being executed by world-renowned China
State Construction Engineering Company. The
STP Project consists of 17 Storey Tower Block
adjoining six storey Car-park structure for 325
Free download | flare.com.pk
cars and 640 motorcycles. The project is located at
Ferozpur Road, Model Town Lahore. The STP
Project would be an architectural icon and the
building’s functions will offer infrastructure and
modern services for IT industry.
The project is designed by M/s Jurong
Primewide (JPW) Pte Ltd. of Singapore. The
construction of a Software Technology Park will
boost the advancement in the field of IT at
national and international level. The PITB and
the Punjab Government have the objectives of the
promotion and development of Information
Technology Industry, Business Process
Outsourcing (BPO), Call Centres and other IT
enabled businesses in order to compete in their
fields.
• The potential economic benefits of this
project would be the generation of revenues from
Call Centres, software
Telecommunication and IT-enabled services
houses,
companies. The approximate value of export
revenue and Foreign Direct Investment (FDI) that
can be realized from the project over a period of
five years would be more than Rs50 billion.
• A favourable environment created by
infrastructures like Software Technology Park of
International Standard is essential for flourishing
of knowledge-based fields such as Information
Technology (IT), Research & Development
(R&D), IT education, Telecommunication and
Multi-National Corporations (MNCs). The STP
would provide a conducive environment to
attract and retain local and foreign high tech
expertise.
This is surely going to be a revolution in the
province of Punjab. It is worth mentioning that
despite of generating considerable FDI, the
project will also provide jobs to hundreds of
nationals. This is going to be a new beginning for
Punjab in particular and Pakistan in general.

www.averox.com
 InsighT Muhammad Imran Free download | flare.com.pk

“Miles to go before we sleep”

About four hundred experts of MSP will provide their services to train IT
teachers and students. N-Computing company will provide computers and
scholarships to 50 selected students every month for three years. It will also
provide base unit for every zone without any cost. Beside the provision of
internet connections, PTCL would tackle the complaints round the clock and
would also change all the connections
omputers are nowadays widely used The use of computers in education started in composing on computer has brought about a

C in business, industry, science,

education, medicine, travel and other
fields of human activity. In Latin, “to
compute” means “to find the total of” to
calculate”. A computer gives answers to our
problems by taking the information or data
(facts) with which it works. It thus, solves
problems according to our instructions.
A computer can solve mathematical
equation, engineering problems of building and
electric power distribution. It counts, lists,
compares and rearranges different details on a
subject according to detailed programme
instruction. In industry it is used to control
different manufacturing (production) operations
and machine tools. In hospitals, it is used to
arrange and control laboratory and hospital
instruments and medicines. It is used to guide
and control the movements of ships, aeroplanes
and spaceships. It is used to design buildings,
roads, playgrounds, marketplaces, parks, and so
on. Different patterns or designs of cloth and
16 decoration objects can be had on computers.
the 1960s. In the advances countries,
instructional computers are used in two ways to
provide direct presentation of data (facts) or to
act as a teacher to test the understanding and
knowledge of the student. The computer asks
revolution in high-grade typing and printing.
An interesting use of computers is in music,
to compose different new musical tunes and
tones from some given sounds stores in them. So
a computer can be programmed to produce
In Punjab, each school will be furnished with a 15-seat
computer lab, which will be run on three desktop PCs and
12 NComputing virtual desktops that will be connected to
the PCs. In addition to reducing purchase costs, electric-
ity usage for these labs will be 90 per cent lower than a
traditional all-PC computer lab
student questions and then gets ready answers. music in different old and new styles.
It corrects the answers and then goes on to the The internet is “an international computer
more difficult questions. network through which computer users all over
Computer typing is now getting popular. In the world can communicate and exchange
it moving rays of light from a laser lens are used. information and ideas.” It is now is wide used
The typing is very fast and accurate as well as and has made the exchange of information in all
beautiful and in a number of fonts. Thus, the arts and sciences easy and fast. For the fastest
Free download | flare.com.pk
and instant communication of all kinds of
documents and data of every kind, the e-mail is
in use within the framework of the internet.
The memory of the computer is one of its
main functions. All kinds of information and
facts can be stores in a computer for further use.
So a small disc (or disk) or cassette can have
material that many books and hundreds of files
might contain. Whole libraries can be
computerized. Now, in our country, the record
of all the country’s identity cards is
computerized. The record of millions of hospital
patients, expenditure on defence and different
government departments and budget figures,
besides other kinds of details, is recorded in
computers.
I am very happy that Punjab government has
taken the initiative of educating children of far
flung areas about Information Technology (IT).
Computers are very important part of education.
We have now scenery that computer is going to
be very critical part of our lives, everything is
now going on the computer and internet has
geared everything so up that now it is essential
part of life.
Punjab Government has decided to get
assistance from private companies to provide
computer lab and internet facilities in 4,000
schools in Punjab. In this regard Punjab
Government had signed agreements with
Microsoft Pakistan (MSP), Pakistan
Telecommunication Limited (PTCL), PAIL
Company and N-Computing Company.
According to the agreement, about four
hundred experts of MSP will provide their
services to train IT teachers and students. N-
Computing company will provide computers
and scholarships to 50 selected students every
month for three years. It will also provide base
unit for every zone without any cost. Beside the
provision of internet connections, PTCL would
tackle the complaints round the clock and would
also change all the connections. Each school have
15 latest model computers and teachers would
also be recruited soon for these labs. Good news
is that after establishment of these labs students
of remote areas would have a free of cost access
to information technology.
It really depend on how much talented
teachers recruited by government to teach
student about computer, but at least now
computer literacy will be free of charge, and it
will definitely enhance our education system. I
hope this initiative of Punjab government would
also impress other provinces and they will also
follow the lead. Sindh government must pay
more attention on education, as some of their
website and areas are really lacking as far as
education is concerned.
To exploit and exhibit local resources, IT can
play a significant rule and it is impossible for
any government to grow without adopting the
technologies and latest means of
communication. More than two million students
in Punjab will soon receive computer education
with the help of NComputing's ultra low-cost
virtual desktops.
In the overall project,
Punjab Government is
saving over Rs1.8 billion
which is almost 36 per cent
of the total project cost. As
far as the electricity savings
are concerned, the Punjab
government would save
another over Rs10 million
per month as the
NComputing devices use
only one watt of electricity
as compared to 110 watts
or more for a typical PC
The Punjab chief minister has driven the
programme, which is setting up computer
laboratories in more than 4,000 government
secondary and higher secondary schools.
NComputing enables a single computer to be
virtualised so that many users can tap the
unused capacity and share it as if each person
had their own computer.
In Punjab, each school will be furnished with
a 15-seat computer lab, which will be run on
three desktop PCs and 12 NComputing virtual
desktops that will be connected to the PCs. In
addition to reducing purchase costs, electricity
usage for these labs will be 90 per cent lower
than a traditional all-PC computer lab.
Additional Programme Director Joudat Ayaz
of the IT Labs project said that it was a
sustainable and environment-friendly project
with very low recurring costs. "In the overall
context of the project, we are saving over Rs1.8
billion which is almost 36 per cent of the total
project cost." As far as the electricity savings are
concerned, the Punjab government would save
another over Rs10 million per month as the
NComputing devices use only one watt of
electricity as compared to 110 watts or more for
a typical PC, he added.
VP of NConnexion, NComputing's
distributor and authorised service centre for
Pakistan & Afghanistan Saiyid Hasan Rashaad
stated that with the NComputing technology, a
new era in computer literacy has started in
Punjab, which would enable the provincial
planners to impart meaningful computer
training at low cost.
Punjab to be made hub of education and IT
in the region, "The way to progress and growth
is education; an educated population is needed
to run modern industries and offices not only in
Pakistan but in the rest of the world as well", this
was stated by Chief Minister Punjab Mian
Shahbaz Sharif at the launch of Punjab IT Labs
project for secondary schools in the province.
On the other hand, the National Education
InsighT
Policy (NEP) 2009 on the one hand has nothing
new to offer and on the other lacks seriousness
and commitment to its implementation. Also,
the federal cabinet's announcement that the
budgetary allocation for education sector would
be raised to seven per cent of the gross domestic
product (GDP) by 2015 is nothing more than a
wish-list, which sets no milestones on an annual
basis. Similar is the case with the target of
enhancing literacy rate to 85 per cent by 2015.
This was the crux of comments obtained from
senior educationists, politicians and academics.
Former Punjab University vice-chancellor
Prof Dr Khalid Hameed Sheikh said the budget
utilisation for the education sector was as low as
1.7 per cent of the GDP, for which reasons
needed to be identified, whether it was due to a
lack of capacity to spend budget or budget itself
was released late. As the policy did not set
targets on an annual basis and claim substantial
allocation at seven per cent of the GDP by 2015.
He said the policy lacked a strategy for its
implementation.
Punjab Professors and Lecturers Association
president Nazim Hasnain criticised the federal
cabinet for approving NEP 2009 that put forth a
highly illogical decision of making Classes XI
and XII part of the school education. He said the
college teachers had an experience of teaching
FA/ F. Sc. classes for long besides a huge
infrastructure of science laboratories and other
facilities were available in colleges. He said this
decision would lessen the utility of those science
laboratories and other intermediate level
facilities, while put a huge financial burden to
create those facilities in schools.
He said the government was playing with the
education system while keeping the real
stakeholders at a distance. "This policy will
completely destroy the education system in the
country," he said.
There are advantages (benefits) as well as
disadvantages to using computers. They save
our time in solving our technical and social
problems and in keeping (maintaining) records.
They make teaching easy and students feel
independent while learning through them. But
they also mechanize our life too much. We begin
using our minds less and less, and begin
depending on machines more and more. We
spend big amounts of money on educational
computer programmes that make teaching a dull
affair without the interesting question-answer
free classroom atmosphere.
Computers are now a necessary part of our
modern life. We should get the best out of them
and learn to put them to the best of use. We
should have an independent computer industry
producing all sorts of computers and their
components (parts).
17
 Telepedia Flare Report
SMS: fastest & cheapest
way to communicate
Whether it is Coke Studio or Ramazan Aftar Buffet or
a new shopping mall in your city, you can receive the
SMS as an alert to remember that you have the facility
oday’s world has tremendous potential to
T move ahead. It has invented a number of
tools to facilitate life as much as possible.
The creation of apparatus suggests that
there must be some market, where the buyers
predict that there should be product
manufacturers.
With the passage of time the means of
advertising one’s brand have altogether changed,
where the benefits of customer’s awareness have
been shared between the makers and the users.
We have seen a number of advertising medium,
targeting and focusing on different parts of the
society. I think so far the best medium to establish
your brand is to randomly send short messages at
very cheap rates to as many people as you like.
The wave of short messages has engulfed all of
us without differentiating whether we belong to
the first or the third world. There are a number of
companies that are giving economic charges to
send your message to hundreds of thousands of
people randomly. The most interesting part of it
18 is the ease with which these messages can be sent.
Not now, but two years ago or so we saw
increasing trend of SMS advertising. It was
probably in November 2006 when SMS
advertising triggered in Pakistan, by the virtue of
Warid’s Zoom package.
Warid is pioneer in offering SMS packages.
One of its brilliant packages was unlimited SMSs
a day for only Rs7 plus taxes. This package was
sensed as an opportunity by advertisers and they
started sending bulk text messages. These
advertising companies used to charge 15 to 25
paisas per SMS, and used the channel as an
advertising business.
By the way, SMS advertisers used multiple
mobile phones attached with computer, through
USB or serial cables. These phones (could be 100 at
a time) were then managed by specialized
applications installed on computer to send
messages to list of hundreds of thousands of
mobile numbers.
It is worth mentioning that one phone can send
only one SMS per five to seven seconds - that’s 600
SMS per hour on average, and 15,000 SMS a day
for parallel broadcast. So if a company had 100
phones, it could throw 1.5 million SMS in 24
hours.
Soon Warid realised that their network is being
spammed by advertisers, especially when
network was jammed due to two million
advertising SMS a day (as per estimates); Warid
capped its unlimited SMS package with maximum
limit of 250 SMS a day.
This confinement did not stop SMS advertisers,
who remained in search of SMS packages that
offered unlimited SMS. Here comes the Paktel
postpaid, that had unlimited SMS per month for a
fixed monthly rent of Rs1,500, which turned out
to be a treat for advertisers, as Paktel’s network
Free download | flare.com.pk
had no traffic then (it was about to sale out),
resultantly Paktel played significant role in
boosting SMS advertisement.
After China Mobile acquired Paktel, they
seized all postpaid packages, and thus the offer
was taken back. This was the time, when other
companies started offering huge amount of text
messages at a fixed price, but with a limit. For
instance, Telenor offered 10,000 SMS for Rs150 in
early 2008 and so did the Ufone.
With all these packages, SMS advertisers were
never short of options for sending text messages
at very low prices; however revenues kept on
decreasing due to increasing competition and
price war amongst the SMS advertisers
themselves. Per SMS rate fell down to five paisas
which was once 20 to 25 paisas. Eventually, we
saw majority of SMS advertisers dying in late 2008
due to this price war and low return.
Currently, we don’t see many SMS
advertisements; however there are few exceptions
that are operating even now. SMS advertisement
was an idea adopted by businesses and
corporations for sending legitimate text
messages/alerts to their subscribers or employees.
By legitimate text messages I mean, they use short
codes with bulk SMS offerings, specially designed
by cellular companies for the purpose.
Warid is pioneer in offering
SMS packages. One of its
brilliant packages was
unlimited SMSs a day for
only Rs7 plus taxes. This
package was sensed as an
opportunity by advertisers
and they started sending
bulk text messages. These
advertising companies used
to charge 15 to 25 paisas
per SMS, and used the
channel as an advertising
business
Pros of SMS advertising
• SMS advertising happens to be the most
productive medium for advertisers
• Very cost effective, when compared to
other mediums’ cost and return
• This way advertisers could reach all those
potential subscribers who miss other advertising
channels, such as print, electronic media
• Highest instant response in case your text
message contains a help line number
Cons of SMS advertising
• It is spam, no question about it
• Advertisers had to send SMS on list of
series, out of which many number happened to be
in-active or switched off. This was waste of
resources
Now at this point of time, when conventional
SMS advertisers have given up, cellular
companies are engaging into this business by
sending advertisements through SMS to their
subscribers. Whether it is Coke Studio or Ramazan
Aftar Buffet or a new shopping mall in your city,
you can receive the SMS as an alert to remember
that you have the facility.

Free download | flare.com.pk Flare Report Exclusive

Warid Glow in collaboration with Bank Alfalah introduces ‘Racing Pakistan’ as the country’s first
proper organisation to organise the car racing competitions every year in Pakistan
or the very first time in Pakistan Warid opportunity to participate in F4 race that will be

F GLOW and Bank Alfalah brings

At the end of successful short held in China in 2010. The 2nd position holder
“Pakistan Racer Hunt 2009” with an listing the final list of 10 most will get a
ambition to bring motorsport in Pakistan. thrilling drivers will be compiled cash prize of
The official launch of ‘Pakistan Racer Hunt’ for Rs100,000
2009 was announced on 28 September 2009 in for the Grand Final that will be and the 3rd
Lahore Press Club. Introducing ‘Racing held in Lahore on November 8, position
Pakistan’ as the country’s first proper
organisation to organise the car racing
2009. The winners will be given holder will
get Rs 50,000
competitions every year in Pakistan. It shall be cash prizes’ 1st position will get as a cash
Pakistan’s first ever car racing competition that Rs150,000 as cash prize along prize.
will take place in Lahore, Islamabad & Karachi. If you are
400cc Pro Biz Honda Twin Engine cars will be with International Racing male/female
used, this car is recognised by its thrilling Contract and an opportunity to over the age
features. participate in F4 race that will be of 15 and
Anyone male/female over the age of 15 is wish to
eligible to participate in the race by enrolling held in China in 2010. The 2nd participate,
through a very simple process. All the position holder will get a cash all it needs is
participants will be given cars (Pro Biz Honda) enrolment to
as well as instructions on operational
prize of Rs100,000 and the 3rd the
mechanism ensuring the utmost safety for both position holder will get Rs competition.
players and audience. The short listing will be 50,000 as a cash prize Entry packs
done through theoretical tests, staring from are available at a very nominal price of Rs2999
(C) 1 x 60 minute in Warid Business Centres and Expresso Café
Final Race for the Lahore & Karachi or by directly contacting at
finalists. 03217740909 & 03227740909 or visit URL
At the end of http://pakistanracerhunt.com/ for more
successful short listing information. You can also visit your nearest
the final list of 10 most Warid Business Centre to buy the entry Packs:
thrilling drivers will be
Warid Business Centre, Clifton, Karachi.
compiled for the Grand
Warid Business Centre, North
Final that be held in Nazimabad, Karachi.
Lahore on November 8,
Warid Business Centre, Centrum,
2009. Teams from Karachi.
Lahore, Karachi and
Warid Business Centre, Arcade, Karachi.
Islamabad will be
Warid Business Centre, Spencer, Lahore.
competing with each
Warid Business Centre, 1K, Lahore.
other to win the Go-cart
Warid Business Centre, Blue Area,
race. For detailed Islamabad.
information and
Espresso Cafe, opposite Xinua Mall,
Pakistan Racer Hunt Press Confrence
schedule of trail session Gulberg 3, Lahore.
October 17, 2009 and trial sessions will start from dates an exclusive URL is give
Espresso Cafe, Mall of Lahore, Lahore.
October 18 including; http://pakistanracerhunt.com/. The winners
Espresso Cafe, Zamzama, DHA,
(A) 30 Minute Theory Test (From Booklet will also be given cash prizes’ 1st position will Karachi.
enclosed in Entry Packs) get Rs150,000 as cash prize along with
Racing Pakistan Head Office, 42-B2,
(B) 20 Minute Sprint Races International Racing Contract and an Gulberg 3, Lahore.
19
 Technobabble Flare Report
Growing mountains of e-waste
A tonne of used mobile phones, or about 6,000 handsets, contained about 3.5 kg
(7.7 lb) of silver, 340 grams of gold, 140 grams of palladium and 130 kg of copper,
StEP said. A phone battery contains another 3.5 grams of copper
tonne of old mobile phones contains
A metals worth USD15,000, and the
world needs better rules to tackle
growing mountains of electronic waste
in developing nations, a UN-backed alliance said.
"A lot of equipment simply ends up dumped," in
poor nations, said Ruediger Kuehr, head of the
secretariat of StEP (Solving the E-waste Problem)
whose backers include UN agencies and
companies such as Microsoft and Nokia. -- Tonne
of mobile phones worth $15,000 in metals
"Processes and policies governing the re-use
and recycling of electronic products need to be
standardised worldwide to stem and reverse the
growing problem of illegal and harmful e-waste,"
a StEP statement said.
Kuehr said that Bonn-based StEP, created in
2007, had gathered ideas at a 15-nation meeting
last month about better ways to clean up and
regulate exports. A tonne of used mobile phones,
or about 6,000 handsets, contained about 3.5 kg
(7.7 lb) of silver, 340 grams of gold, 140 grams of
palladium and 130 kg of copper, StEP said. A
phone battery contains another 3.5 grams of
copper.
"Combined value is over $15,000 at today's
prices."
A lot of electronic waste was shipped to
developing nations under loopholes allowing
exports of computers or television sets for re-use
abroad, Kuehr told Reuters by telephone. But
much of the exports were scrap that was illegally
exported.
"All too often, e-scrap in developing nations is
incinerated to recover metals," StEP said. That was
cheap and could be lucrative, but emitted toxins
including heavy metals and dioxins.
"Recycling - if properly done - is costly," Kuehr
said. He said there were at least 700 containers of
waste equipment waiting in ports in West Africa,
part of a mountain of some 40 to 50 million tonnes
of waste electrical and electronic equipment
produced every year.
"And another problem is that equipment sent
20 to developing nations for re-use will one day
become obsolete and will need recycling," he said.
Almost no developing nations have modern waste
plants. The European Union, for instance, bans
exports of electronic waste to countries that cannot
dispose of scrap to EU standards. Even so, the
world needs to find ways to enable poor nations to
benefit from old equipment.
135mph-racing car built out of
recyclables
They claim that at least half the finished car is made from recycled
material or plant waste. When it runs on 100 per cent biodiesel, it
is ‘carbon neutral’ - only releasing carbon dioxide that was
captured from the atmosphere in the past few years
“It’s come out purple, but there may have
been some beetroot in there,’ said Dr Kirwan,
speaking at the British Festival of Science at the
University of Surrey in Guildford. ‘But it’s a
lovely shade of purple.’ The vehicle is powered
by the stripped-down 230 horse power
aluminium engine taken from a 2-litre BMW
diesel.
It can run on 100 per cent bio-fuel made from
fermented wine dregs and waste from chocolate
factories. Chocolate waste is high in fat and
converts well into ‘green fuel’, Dr Kirwan said.
Although the cockpit and chassis are
conventional, they were recycled from an old
Formula 3 racing car.
However, under the strict rules of motor
racing, its tyres had to be made from
"Millions of old devices in North America and
Europe could easily double their typical three or
four year 'first life' by being put to use in
classrooms and small business offices" in poor
nations, said Ramzy Kahhat of Arizona State
University.
Free download | flare.com.pk
He suggested a deposit to discourage
consumers from keeping old gear in a basement
or garage. And some nations manage to recycle,
Kahhat said. About 85 per cent of used computers
imported to Peru were put back into use. But 80
per cent of devices imported for re-use to Nigeria,
Pakistan and Ghana were simply scrapped.
conventional rubber, the creators say.
They claim that at least half the finished car
is made from recycled material or plant waste.
When it runs on 100 per cent biodiesel, it is
‘carbon neutral’ - only releasing carbon dioxide
that was captured from the atmosphere in the
past few years. Despite its environmental
credentials, it has already reached a top speed
of around 135 mph.
Its creators say it could reach 170mph. It
manages around 35 miles per gallon.
The car has made its debut on October 17 at
Brands Hatch, where competed against around
22 other more conventional Formula 3 vehicles.
WorldFirst is an attempt to show that motor
racing - a sport hated by environmentalists -
can be ‘sustainable’, Dr Kirwan said.
In China alone, an estimated two million
people were involved in informal e-waste
collection, re-use and recycling. "Though China
has banned e-waste imports, it is still one of the
world's major dumping grounds for e-waste from
other countries," the statement said.

Free download | flare.com.pk
Etisalat launching mobile money payments
One of the challenges is the regulatory framework, as there are no regulations
that govern mobile money
tisalat has received approval to offer
E mobile money transfer services in the
UAE from the Central Bank and the
Telecommunications
Authority (TRA).
Regulatory
The telecom operator will now be able to roll
out its previously announced Mobile Wallet
account platform. The system lets customers use
their mobile phones to make payments at outlets
that accept such transactions. The user simply
uploads digital cash to the mobile and swipes the
phone at payment counters or ticketing
machines.
Customers will use the system to pay utility
bills and buy goods, and it will eventually
become possible to transfer money abroad from a
mobile phone.
"One of the challenges is the regulatory
framework, as there are no regulations that
govern mobile money," Rashed Majed Al Abbar,
Director of Etisalat Mobile Commerce said.
"Despite this, the Central Bank and the TRA
have given their approval to Etisalat. As a
telecom company we abide by the TRA's
regulations, but as a financial services provider it
is essential to have approval from the Central
There is no Indian working with Etisalat,
PTCL clarifies
The PTCL management had taken decision not to bow down before any effort
to get blackmailed from anyone
o Indian national is working in
N Pakistan with Etisalat in order to
give advice to the PTCL for
improving its operation.
“Almost 30 foreigners are working in
Pakistan on the Etisalat strength who are
responsible to advise the PTCL, but none of
them is an Indian national,” PTCL’s Senior
Executive Vice President of Human Resource
Syed Mazhar Hussain, told Flare.
The main objective of holding this press
briefing was to explain the PTCL
management’s version on the recent protests,
conducted by an employees Union. The PTCL
management has termed the activities of Staff
Line Union as an effort to get political mileage
before the upcoming referendum that will be
held after Eid.
Accompanied by Executive Vice President
of Communication and Corporate Ali Qadir
Gilani on this occasion, the HR SEVP said that
foreign nationals working for the
improvement of the PTCL are from the UAE,
Sri Lanka and the Sudan.
However, some of them belonged to
Pakistan as they were working with Etisalat
for last several years, he added.
Bank. Etisalat is the first telecom operator to
receive this kind of approval in the region," he
added.
The approval covers Etisalat's banking
Answering a query, he said that the Board
of Directors of PTCL approved 20 per cent
raise in the basic salary for grade 1 to 16
employees while 15 per cent raise was granted
to officers.
The profit earned by the
PTCL was much more than
the collective earning of 60
to 70 players of the
telecom sector, including
the cellular companies
He said that the PTCL also granted bonus
with minimum provision of Rs7500 before Eid
in order to give relief to employees.
When he was asked about delays in paying
instalments by the Etisalat in shape of
privatisation of the PTCL to the government of
Pakistan, he said that this question should be
asked by the Privatisation Commission, and
PTCL management had nothing to say
Flare Report Telepedia
partner in the scheme, which Al Abbar declined
to name, though he said it was an international
group.
"As of now we have partnered with one bank,
but this doesn't stop us partnering with other
banking partners as our platform is suitable for
such an upgrade. We were looking for a bank
that could meet our timelines and priorities, and
most of all, be flexible. We have been talking to a
few banks for a long time but there was no
synergy.
"For Etisalat it does not make sense to work as
a financial house, as it is not our core competency
and, therefore, it is better to work with a bank."
Etisalat already offers a mobile payment
scheme for parking fees through its Value SMS
system. And it has a pilot scheme that enables
customers make payments via mobiles using
credit cards.
"Value SMS is being used for parking fees,
buying digital content and Wasel credit. But it
becomes prohibitive to offer a payment facility
for physical goods and utility payments over
Value SMS. The new service will start with
payments for physical goods and the transfer
facility will be added later."

anything on this issue.
Answering a query about reduced profits
of the PTCL after privatisation, he said that
although the profits reduced, but the market
analysis showed that the call rate stood at
Rs 48 per minute from Lahore to Karachi
which now nosedived to 60 paisas, resulting
into scaling down of profits. But he claimed
that the profit earned by the PTCL was much
more than the collective earning of 60 to 70
players of the telecom sector, including the
cellular companies.
He clarified that the PTCL management did
not strike any deal with the protesting
employees as they were trying to get “political
mileage” for the upcoming referendum, which
is going to take place after Eid ul Fitr.
He said that the PTCL management had
taken decision not to bow down before any
effort to get blackmailed from any anyone. To
another query, he said the PTCL
gave its consent in the court for
granting bail to those who were arrested by
the police when these protestors tried to block
network operation system as well as
data centre where the bill software was
installed.
21
 InsighT Farooq Malik
How to get rid of your internet addiction?
ReSTART is opened in July and for USD14000 offers a 45 day programme
intended to help people wean themselves from pathological computer use, which
can include obsessive use of video games, texting, Facebook, eBay, Twitter and
any other time-killers brought courtesy of technology
en Alexander spent nearly every waking
B
minute playing the video game “World
of Warcraft.” As a result, he flunked out
of the University of Iowa.
Alexander, 19, needed help to break an
addiction he calls as destructive as alcohol or
drugs. He found it in this suburb of high-tech
Seattle, where what claims to be the first
residential treatment centre for internet
addiction in the United States just opened its
doors.
The centre, called ReSTART, is somewhat
ironically located near Redmond, headquarters
of Microsoft and a world centre of the computer
industry. “We’ve been doing this for years on an
outpatient basis,” said Hilarie Cash, a therapist
and executive director of the centre. “Up until
now, we had no place to send them.”
Internet addiction is not recognised as a
separate disorder by the American Psychiatric
Association, and treatment is not generally
covered by insurance. But, there are many such
treatment centres in China, South Korea and
Taiwan - where internet addiction is taken very
seriously - and many psychiatric experts say it is
clear that Internet addiction is real and harmful.
The five-acre centre in Fall City, about 30
miles east of Seattle, can handle up to six
patients at a time. Alexander is so far the only
patient of the programme, which uses a cold
turkey approach. He spends his days in
counselling and psychotherapy sessions, doing
household chores, working on the grounds,
22 going on outings, exercising and baking a mean
batch of ginger cookies.
Whether such programmes work in the long
run remains to be seen. For one thing, the
Internet is so pervasive that it can be nearly
impossible to resist, akin to placing an alcoholic
in a bar, Cash said. The effects of addiction are
no joke. They range from loss of a job or
marriage to car accidents for those who can’t
stop texting while driving. Some people have
died after playing video games for days without
Signs of internet addiction,
according to Hilarie Cash,
executive director of the
ReSTART centre for internet
addiction near Seattle.
Three of the following
symptoms suggest abuse,
five or more addiction:
a break, generally stemming from a blood clot
associated with being sedentary.
Psychotherapist Cosette Dawna Rae has
owned the bucolic retreat centre since 1994, and
was searching for a new use for it when she
hooked up with Cash. They decided to avoid
treating people addicted to Internet sex, in part
because she lives in the centre with her family.
According to Dr Kimberly Young of the
Centre for Internet Addiction Recovery in
Free download | flare.com.pk
Bradford, Pennsylvania, addiction warning
signs are being preoccupied with thoughts of the
internet; using it longer than intended, and for
increasing amounts of time; repeatedly making
unsuccessful efforts to control use; jeopardising
relationships, school or work to spend time
online; lying to cover the extent of internet use;
using the internet to escape problems or feelings
of depression; physical changes to weight,
headaches or carpal tunnel syndrome.
How to respond is being debated. For
instance, Internet addiction can be a symptom of
other mental illness, such as depression, or
conditions like autism, experts say. “From what
we know, many so-called ‘internet addicts’ are
folks who have severe depression, anxiety
disorders, or social phobic symptoms that make
it hard for them to live a full, balanced life and
deal face-to-face with other people,” said Dr
Ronald Pies, professor of psychiatry at SUNY
Upstate Medical University in Syracuse, New
York.
There is debate about whether to include
internet addiction as a separate illness in the next
edition of the “Diagnostic and Statistical Manual
of Mental Disorders,” due in 2012.
“Among psychiatrists there is general
recognition that many patients have difficulty
controlling their impulses to chat online, or play
computer games or watch porn,” Block said.
“The debate is how to classify that.”
Cash, co-author of the book “Video Games &
Your Kids,” first started dealing with internet
addiction in 1994, with a patient who was so
consumed by video games that he had lost his
marriage and two jobs. Internet addicts miss out
on real conversations and real human
development, often see their hygiene, their home
and relationships deteriorate, don’t eat or sleep
properly and don’t get enough exercise, Rae
said.
Alexander is a tall, quiet young man who
always got good grades and hopes to become a
biologist. “At first it was a couple of hours a
day,” he said. “By midway through the first
semester, I was playing 16 or 17 hours a day.
“School wasn’t interesting,” he said. “It was an
easy way to socialise and meet people.”
It was also an easy way to flunk out.
Alexander dropped out in the second
semester and went to a traditional substance
abuse programme, which was not a good fit. He
graduated from a 10-week outdoors-based
programme in southern Utah, but felt he still
had little control over his gaming. So he sought
out a specialised programme and arrived in Fall
City. “I don’t think I’ll go back to ‘World of
Warcraft’ anytime soon,” Alexander said.

 Interview Flare Panel
“King of Digital TV” gobbling up even Sony
"I want Samsung employees to see me as someone who they want to learn something from and
someone who contributed to making Samsung TV the world’s best"
Yoon Boo-Keun, President of Samsung
Electronics TV Segment
One day early this year, the face of Co-
President of Samsung Electronics, Yoon Boo-Keun
began to glow with delight, as he turned on the
new LED TV in his office. His sudden happiness
was caused by the news report covering yet
another international accolade for the most
important product in his life, the LED TV. He
instantly called some of his staff members and
told them to watch the programme reviewing the
best electronic products across the globe. Still
unsatisfied, he called up his family and several
friends at their home to prompt them to
immediately switch over to the channel showing
the electronics review. This episode clearly
illustrates the character of Yoon, who pushed
Samsung TV to the top of the world.
A similar case happened early last year.
Samsung TV ranked first in the US market in units
sold, but remained second in sales (dollar value).
Some in the company raised their voice to go for
aggressive marketing to become No. 1 even if it
meant price reduction. Yet Yoon opposed, "our
product is not something that deserves such a
poor price. It should become No. 1, while priced at
what it deserves." One year later, Samsung ranked
No. 1 in all indicators, including sales in unit
volume, sales in dollar value and price per unit.
In his earlier life, he had never been such a
challenge seeker from the beginning. He recollects
his childhood, "Young Boo-Keun was just a
normal average boy growing up on a quiet and
24 remote island." Samsung Electronics being a
dynamic and innovative employer motivated him
and transformed him as an ambitious engineer.
Boo-Keun leaves the island to pursue his dream
In November 1968 when Yoon was in his
second year at Ulleung Fisheries High School, he
made up his mind. Until then, he never went
outside the island. At that time, the best college
for him to go to after graduation was Yeosoo
His first hardship came when
he was the Development
Team’s junior manager. At
that time, he was in charge
of developing a TV with the
PAL system (the encoding
system for colour TVs for
Europe). Because the
market for the system was
small, his team head and co-
workers treated him as an
unimportant person. Yoon
was unhappy due to the
mediocrity of this project.
His role was not motivating
enough; he even considered
resigning from the project
Free download | flare.com.pk
Fisheries College. But as a boy who was dreaming
about becoming a doctor and watching his
parents who were pharmacists, he couldn’t stand
the idea of attending that college.
He finally left the island and went to Daegu,
the fourth largest city in Korea. But he couldn’t
find any place to stay. Finally, he settled in
“Daebong Reading Room” in Daebong-dong,
Joong-gu District. He did nothing but study for
months. His feet were in rubber shoes all the time,
because he couldn’t wear sneakers with swollen
feet caused by his pattern of eating, sleeping and
studying while seated at the desk in the reading
room. A few months later, he succeeded in being
admitted to Daeryun High School in Daegu.
He desperately wanted to become a doctor.
Unfortunately, he couldn’t realise his dream, as
he could not fulfil the pre-requisites to enter the
Medical School of Korea University. Since he
spent five years at high school, he did not want to
spend another year to try the test again. The
alternative was Electronic Engineering at
Hanyang University in Seoul.
As such, life took an unexpected path. Yoon
started to dream about another life. To make up
for his lost time, he concentrated on nothing but
studying. It was around this time when he made
up his mind to bet his life on an engineering
career. He was on scholarship for all four years at
the university. Thanks to his hard work, he was
hired by Samsung Group on November 6, 1978 in
its public recruitment.
Opportunity comes anywhere
The first assignment he received from the
Free download | flare.com.pk
company was developing 3-inch and 5-inch TVs.
Although it was called “development,” what he
actually did was to copy a user manual in his
handwriting. He wrote out the manual that
included items and specifications. Calluses were
"I saw many cases where
while pursuing money,
people failed to enjoy the
fruit of hard work even if they
succeeded. Money comes
naturally. You should earn
just enough. If you try to get
more, your life falls apart"
gradually forming on his hand. Sometimes the
thought came to his mind, "What am I doing here?
Did I make such an effort to get hired by Samsung
only to do this kind of trivial job?" But he says,
"Monotonously repeating a routine job is what
brought me the perspective and insight to
understand the depth of the engineering field."
His first hardship came when he was the
Development Team’s junior manager. At that
time, he was in charge of developing a TV with
the PAL system (the encoding system for colour
TVs for Europe). Because the market for the
system was small, his team head and co-workers
treated him as an unimportant person. Yoon was
unhappy due to the mediocrity of this project. His
role was not motivating enough; he even
considered resigning from the project.
Then HR Director, Moon Byung-dae called
him and said, "Samsung is going to become a
giant company. Talents like you cannot leave the
company. It needs you. You should settle in here.”
He decided against a resignation after Moon’s
advice. Moon was among the first and key person
who made Yoon what he is today.
The Development Team for an engineer was
the fast track to advancement. One day, however,
he received an order to join the taskforce to
establish an Indonesian local plant. Being told to
move to an overseas plant as a Development
Team engineer at that time was not very exciting.
Yet Yoon considered working overseas as a good
opportunity to experience another world. After
Indonesia, he spent five years at Samsung’s R&D
centre in Europe before coming back to
Development in 1996.
It was early 2000 when another HR movement
was made for him. After becoming an officer in
1999, he seemed to be on the career highway. But
he was assigned to the Management Innovation
Team all of sudden. The organisation was smaller
than Development and didn’t get much attention.
But he didn’t care, and took the decision as
another opportunity to learn. In fact, Yoon
appreciated the company’s decision, "When I
became the head of a division in 2007, I realised
how helpful it was to get experience at
Management Innovation and Development.”
Never say impossible
Another important person in his life was
Digital Media & Communication President of
Samsung Electronics, Choi Gee Sung. The early
relationship between the two was a bit non-
cohesive. "When I received his first direction,
there was a lot that I couldn’t understand. Some of
his demands were not pleasant." Avoiding Choi’s
strict rules and interference turned into the
biggest challenge for Yoon. He grew obsessed that
he needed to be proactively doing something
before Choi stepped in.
But Choi was a master of marketing that Yoon
never experienced before. Yoon says, "Choi used
to sell toothpicks, watches and shoes overseas. He
is the person who taught me about sales." He
thought that he couldn’t tell Choi, “It’s
impossible.” Actually, he didn’t want to be
bashed any more. Such a challenging and
competitive relationship between him and Choi
served as the driving force that catapulted
Samsung Electronics TV to the world’s top
position.
Now that Samsung Electronics is No. 1 in TV,
Yoon truly feels “I can do it” in his heart. That
spirit would probably help him maintain his
current position. "When it comes to doing
business, any company would be given the same
Interview
environment. How I take it changes the situation
and the exit (solution) is right there."
The best virtue for salaried workers is sense of
ownership
He says he realised something a few months
after joining the company. It was that the
company doesn’t discriminate against employees
based on where they came from and which school
they graduated from. The dream of a rare rookie
from Ulleungdo began at that time. "I thought
that I could eventually advance to the Vice
President position with my capability and hard
work, but getting to the President position was
God’s decision," says Yoon. After racing toward
his goal for the last three decades with that
thought in mind, he finally joined the ranks of
presidents of Samsung Electronics.
The most important virtue that Yoon picks for
employees is a sense of ownership and trust. He
laments, "From the beginning, I started working
with the thought that it is “my” company and
“my” business. But some younger workers do not
show a consistent attitude whether the company
is in boom or crisis." He also takes trust seriously.
He says, "My heart doesn’t care for people who
don’t look trustworthy. Whether I like them or
not, I clearly express how I feel."
He desperately wanted to
become a doctor.
Unfortunately, he couldn’t
realise his dream, as he
could not fulfil the pre-
requisites to enter the
Medical School of Korea
University. Since he spent
five years at high school, he
did not want to spend
another year to try the test
again. The alternative was
Electronic Engineering at
Hanyang University in Seoul
This character also shows up in the business.
If a competitor does not compete fairly, he directly
criticizes it. "If they are not competent enough,
they should admit it and try to get better. I cannot
put up with a competitor that doesn’t do so and
slanders others." The right attitude would be to
value No. 1 and try to learn from the best
competitor."
His belief is that you should earn just enough
money for your needs. Yoon says, "I saw many
cases where while pursuing money, people failed
to enjoy the fruit of hard work even if they
succeeded. Money comes naturally. You should
earn just enough. If you try to get more, your life
falls apart." In this respect, Samsung gives just the
right amount to employees, according to him.
Yoon says, "I want Samsung employees to see me
as someone who they want to learn something
from and someone who contributed to making
Samsung TV the world’s best."
25
 Interview Sehrish Wasif
akistan Telecommunication Authority
P (PTA) Chairman Dr Mohammad Yasin
has said that Pakistan telecommunication
sector has been growing faster than that
of India with over 62 per cent tele-density,
encouraging the foreign direct investment (FDI).
India lagged far behind Pakistan with 37 per cent
tele-density as compared to 62 per cent in
Pakistan.
He added that Pakistan's FDI policy was much
more liberal than that of India to attract more
investment in Pakistan telecom sector. The PTA
Chairman said that the ever-growing tele-density
of Pakistan was giving new opportunities to the
investors for better returns, specially in the field
of data services. Services like mobile internet,
mobile banking and internet protocol television
(IPTV) hold fortunes for any wise investor.
"Telecom analysts around the world still
believe in Pakistan to be a lucrative market and
Business Monitor forecasts that mobile
subscribers in Pakistan would hit the mark of 100
million by next year", Yasin said. The sector has
been growing at a rapid pace where growth rates
have become the hallmark. However, slow
growth was witnessed for the first time ever last
year, he added.
Although slow growth, of only seven per cent,
was observed in mobile sector last year, this trend
cannot be attributed only to saturation as there
are factors like international financial crisis,
devaluation of rupee, security situation and
re-registration of SIM programme.
"We do agree that saturation is there, but only
in metropolitan areas. Moreover, the people are
still keeping more than one SIM. So, one can say
that sector would continue to grow though not as
fast as before", He said that PTA was trying level
best to bring more growth to the sector and was
taking every possible regulatory measure to
ensure healthy competition beneficial to the
telecom users.
"PTA has taken a number of initiatives which
are proving to be very helpful, specially in the
26 field of broadband proliferation, LDI re-
emergence, and WiMax popularity", said Dr
Yasin. He further said that PTA was focusing on
growth of broadband. Currently the number of
subscribers is 0.4 million approximately, whereas
growth rate of broadband services was 146 per
cent in 2008-09.
He said that WiMax has a brilliant future in
Pakistan and this is further strengthened by the
promising start of companies like Wateen, Wi-
Tribe, etc. "With more companies jumping into
the market, the competition level will rise to
compel the companies to bring down the tariffs,
especially CPE charge", he added.
The PTA Chairman said that in addition, other
technologies like Evolution Data Only Evolution
Data Optimised (EVDO) and WorldCall
introduced in Pakistan by PTCL are gaining good
momentum. He said that Mobile internet held a
Telecom analysts around
the world still believe in
Pakistan to be a lucrative
market and Business
Monitor forecasts that
mobile subscribers in
Pakistan would hit the mark
of 100 million by next year
very bright future in a country where mobile
penetration was more than 57 per cent.
"However, the only setback that our mobile
subscriber has is low literacy rate that hampers
use of internet. Also, the lack of availability of
local content is another reason, which could pose
problems for wider adoption of internet by
mobile community."
"PTA is now focused on content development
and aggregation, specially for education
purposes", he said. Dr Yasin said that he did not
believe that there was room for monopolies in the
Free download | flare.com.pk
sector. "However, we do have to face the
significant market player (SMP) operator's issues
with rest of the players".
"We do determine the SMP operator in each
segment of telecom on yearly basis. We have also
drafted competition rules that clearly protect
operators from any anti-competitive practices by
SMP's", he added. He said that looking at the
current market situation where a feeling of price
war was obvious, one could say that product
differentiation could be possible on quality and
easy availability basis.
Regarding improving 'average revenue per
user' (ARPU), he said that improvement in
ARPU's data service like m-banking or mobile
internet would be the solution. "May be, 95
million mobile users will be waiting to open their
accounts", he added. He further said that
currently in Pakistan five cellular operators have
healthy competitive environment.
"Due to growing revenues and fair
competition in the market, I believe that operators
will continue to provide telecom services in
Pakistan and value-addition and innovation is
way forward for telecom operators' growth", he
said. About 3G services in Pakistan he said, "Each
and every technology and service has its future,
and it caters a potential segment of the society."

Courtesy: Business Recorder
 Telepedia Syeda Rafia Mazhar Free download | flare.com.pk

he time has changed and having cell

T phone is no more a luxury. Today, the

mobile phone has marked its place in
the list of basic commodities. No matter
which class you belong to or which age group,
you can find one in the market with a very
nominal price. At present, majority of the
population living in big cities is enjoying
landline facility; all these factors are an obvious
indicator of telecom growth in the country.
The last few years have witnessed a
tremendous development in telecom sector as
the overall tele-density of the country has
reached 61.8 per cent. With such a boom in the
growth of telecom subscribers, it becomes a
challenge for telecom operators as well as the
Regulator to assure the provision of quality
services to such a huge consumer base and
satisfy their needs. Pakistan Telecommunication
Authority (PTA) as Regulator of the sector,
guarantees the protection of telecom consumers’
rights by setting strict quality measures for the
operators. PTA is making every effort to
facilitate the consumers and its recent initiatives
are evident to this claim.
Realising consumers’ interests and their
rights, PTA had formed a Consumer Complaint
Cell to handle their complaints. Initially this cell
was working in a limited capacity. The
escalating consumer base had put the number
of complaints on rise and due to the
introduction of new services by operators the
PTA to give customers
nature of consumer complaints has also got
diversified.

The Consumer Protection

Regulations requires that
the operator shall not deny
access to emergency
numbers to a consumer,
even if the service is
suspended for any valid
reason. With the application
of this regulation by the
operators, the consumer
can easily contact the cops
or ambulance in case of
emergency situation
The previous complaint handling
mechanism was not effective enough to tackle
with such situation. There was an acute need for
a new enhanced complaint handling system.
The Authority, after analysing the situation,
revamped its Complaint Cell into a dedicated
Consumer Protection Directorate (CPD).
CPD comprises of a Complaint Cell which
can easily be accessed by consumers through a
number of channels including Toll Free
Number, telephone, fax, e-mail, PTA’s website,
post mail and through person visitation.
Furthermore, consumers can also access PTA’s
Zonal offices at provincial capitals for early
redress their complaints. Till now more than
80,000 individual consumer complaints have
been received and redressed by PTA.
PTA endeavour on consumer rights does not
28 end here. PTA by joining hands with telecom
their right
It does improve the confidence level of a consumer
on the services of its concerned operator when the
operator does inform him/her about any sort of
interruption in the service, prior to its occurrence
operators and other stakeholders continued its
efforts to protect the rights of telecom
consumers. For this purpose it initiated process
for formulation of regulations to safeguard
telecom consumers. After an extensive
consultation on different forums the final
outcome was presented in the form of
“Consumer Protection Regulations, 2009” in
March 2009. Under these regulations, the
telecom operators are required to setup a
comprehensive mechanism for the redress of
consumers’ grievances.
It does improve the confidence level of a
consumer on the services of its concerned
operator when the operator does inform
him/her about any sort of interruption in the
service, prior to its occurrence, caused due to
any reason like, service enhancement or
modification etc. Under the Consumer
Protection Regulations 2009 the operators shall
keep the consumer informed on any kind of
interruption in their service.
Where as in case of unpredicted technical
interruption/faults the Regulations states that
the operator shall inform the consumer by any
possible source like the SMS and Calls etc. This
point has been included in the regulation in
view of the consumer’s right to know about why
the quality of service has not been maintained.
The Operator cannot withdraw any services
to the consumer, without the approval of the
Authority and it shall give thirty (30) days prior
notice to the consumer in this regard. In such
cases the operator will clearly communicate the
reasons for suspension or disconnection of
services to the consumer. The point of thirty (30)
days prior notice provides an opportunity to the
consumer to take necessary measures to avoid
any sort of communication problem in form of
service suspension or disconnection.
Furthermore under the regulations the
operators have been barred from suspending or
disconnecting a service to a consumer for which
the consumer has paid all the dues, even if the
consumer has not done the payment to the
operator in relation to some other services. But
the operator can suspend or disconnect all
connections for individual services to a
consumer, which are subscribed by that
consumer in his/her own name and the default
is not cleared for any one of such connections.
Another significant and highly appreciable
clause in the regulations is about the access to
the emergency numbers. The Consumer
Free download | flare.com.pk
Protection Regulations requires that the
operator shall not deny access to emergency
numbers to a consumer, even if the service is
suspended for any valid reason. With the
application of this regulation by the operators
the consumer can easily contact the cops or
ambulance in case of emergency situation;
without any fear that the call will not be
connected due to non payment or any other
reason.
The authority has further instructed the
operators to restore the services to the telecom
consumers if they have paid all the dues or have
taken all the steps to satisfy the operator on the
reason for which the service was suspended or
disconnected. As after the payment or fulfilment
of the operator’s requirement the consumer has
the right to get the services back on priority
basis.
In order to protect the consumer from being
deceived through the misleading and false
advertisements PTA has included few points
regarding Commercial Practices in the
Redressal of consumer’s grievance
Pakistan Telecommunication Authority
(PTA) launched Redressal of Consumer
Grievances Mechanism which would ensure
proper resolution to the problems being faced by
the telecom sector consumers.
Addressing a press conference at PTA
headquarters, Chairman PTA Dr Mohammed
Yaseen unveiled the details of the package,
saying that the consumers would have a
complaint with the respective telecom operator
and if the issue is not resolved, the consumer
should file the complaint with the PTA
Consumer Protection Directorate.
“The consumers can make a free-of-cost call
to PTA at 080055055 if their complaint is not
resolved within given timeframe by the
concerned telecom operator,” he said and added
Consumer Protection Regulations. Under the
regulations, PTA has directed all telecom
operators to ensure that consumers know the
exact costs for all services prior to purchase.
Operators are bound to mention clearly the cost
of service without any false or misleading
information, explicitly disclosing the tariff rates,
units of charging, and applicable taxes, etc in
their advertisements.
Authority further desired that it should be
ensured that the effective tariffs for all services
are in accordance with the tariffs as mentioned
in advertisements. It also directs telecom
operators not to pre-activate any tariff on
consumer, optional in nature, without the
consent of consumers. On billing, it desires all
operators to provide detailed billing
It should be ensured that
the effective tariffs for all
services are in accordance
with the tariffs as mentioned
in advertisements. It also
directs telecom operators
not to pre-activate any tariff
on consumer, optional in
nature, without the consent
of consumers.
information to their consumers in accordance
with license terms and conditions,
regulations/directives issued by Authority,
Code of Commercial Practices and service
contract as approved by Authority.
Regarding the complaint handling
mechanism these regulations make it
compulsory for the operators to entertain
complaints of consumers such as misuse of
services, quality of service, illegal practices,
poor services, misleading statements, non-
provision of services, mobile portability related
complaints etc by maintaining the confidential
information about the consumer.
the PTA would take up the matter with the
concerned authorities and would get it resolved
amicably.
“Telecom sector maintains handsome inflow
of money to the government exchequer. The
vision of telecom growth coupled with consumer
protection as envisaged in the `Pakistan Telecom
Act, 1996’ has been realized through a teledensity
of 61.8 per cent and number of an expanding
cellular mobile subscriber base that today stands
at 94.34 million,” he added. In the last one year,
he said, PTA has come a long way towards
achieving a number of measures that have
strengthened the industry and benefitted the
consumers at large.
He said the same has been the vision behind
the revamping of Consumer Complaint
The Authority further desires that all the
complaints at first stance shall be filed with the
operator against whom the complainant has any
grievances. And for this purpose the operator
shall establish a mechanism which should be
widely publicized. The operators are bound to
establish a round the clock consumer care call
centre having a dedicated helpline for lodging
of consumer complaints and the charges of the
call should not exceed the one determined by
the Authority.
Telepedia
Upon receiving the complaint, the Operator
must register the said complaint through the
allocation of a unique complaint number, to be
communicated to the complainant along with
the specific time frame within which the
Operator shall address Consumer grievance as
soon as possible but not later than three
working days. The procedure does not end here
in case the complainant is not satisfied with the
redressal or the Operator fails to respond within
three working days the complaint can be
registered with the Consumer Protection
Directorate, in the PTA Headquarters,
Islamabad or PTA Zonal offices.
For the awareness of telecom consumers
PTA has recently launched a campaign titled
“Redressal of Consumer Grievances
Mechanism”. In this campaign, telecom
consumers were informed about proper
procedure of lodging a complaint. Through this
campaign three easy steps for lodging a
complaint were explained to the consumer. If a
consumer wants to lodge a complaint, in the
first step he can contact the Service Provider
through Call Centre\Help line, Fax, Post, Email
or Web Form Link.
In the second step the subscriber should ask
few questions from the service provider
regarding the Complaint No or Reference No,
Redressal time line of Complaints and
Escalation path in case the complaint is not
resolved within stated timeline. And if still the
complaint is not resolved, then in the third step
subscriber may contact PTA.
It is expected that “the Consumer Protection
Regulations 2009” will provide respite to the
consumers from below standard telecom
Handling and Redressal Mechanisms at the
operators as well as Regulators’ end. In this
regard, we took a number of important steps
including establishment of CPD, which
comprises of a dedicated Complaint Cell to
which the consumers have access through Toll
Free Number, telephone, fax, e-mail, PTA’s
website, post and in person visitation.
“Moreover, consumers can also access PTA’s
Zonal offices across the provincial capitals for
redressal of their complaints. Consumers can
lodge their grievances with the said setups, the
contact details of which have been made
available to general public and the redressal is
achieved by taking up the said matters with the
concerned operator to the satisfaction of the
complainants,” he added.
services. PTA efforts have resulted in benefits to
the consumers in terms of network expansion,
scope of services, reduction in tariffs and
availability of an array of telecom operators
with regard to choice of their service provider.
Its recent achievements in the form of
“Consumer Protection Regulation, 2009” have
marked another milestone for the benefit of the
consumer. The Authority is committed towards
protecting the telecom consumer rights and it
plans to take further such steps in future.
29
 InsighT Flare Report Free download | flare.com.pk

hardware or software that is placed at

A the outskirts of a network to serve as a

gate keeper to all traffic, whether
incoming or outgoing is called a firewall.
It is the first step towards guarding your network. It
Guard your network from
ensures that uninvited guests cannot access one’s
network. Firewall not only avoids security breach
but it also prevents data corruption which occurs
due to visiting harmful web pages. It also filters
obnoxious traffic
messages in intranets. By the help of a firewall, you
can determine rules for which type of traffic can
come in and go out of your private network.
Firewall enables you to:
• To block some TCP/IP ports to restrict a
specific type of traffic; and
• Restrict access to limited domain names
and IP addresses by using certain types of firewall.
Before configuring a firewall, one must have
basic knowledge about the standard security
practices because they trigger a default deny rule.
All steps that are a part of firewall configuration
need proper attention from the administration
because it offers threats to the day to day processes
of the machine. There are four methods used by
firewall to control traffic: packet filtering, circuit
level gateway, proxy server and application
gateway. It is also possible that one device use more
than one of these mechanisms in conjunction with
each other to provide stronger security.
• Packet Filter is used to cut off the traffic
coming to and going from your network and assess
it on the bases of provided principles. A packet filter
can commonly intercept and evaluate the IP address
of source and destination, source port and
destination port. You can use this method to filter Firewall not only avoids security breach, but it also
IP addresses and ports.
prevents data corruption which occurs due to visiting
Packet filtering is compara- harmful web pages. It also filters messages in
tively faster, but it can be intranets. By the help of a firewall, you can determine
dogged by IP spoofing –
rules for which type of traffic can come in and go out
source port that let the
firewall think that the traffic of your private network
is allowed to go through the information from the first user and thus decreases computer. You must allow incoming connections on
firewall. The security of the response time. The server can be configured to Port 21, if you want to download files from your
block certain IP addresses and ports. computer from outside using FTP.
packet filtering can be • Application Gateway is a kind of proxy Besides build in firewalls, software is also
increased by state-full server. The in-house client produces connection
with the application gateway. It is determined by
available to run on systems. The software helps in
monitoring incoming and outgoing traffic while
inspection packet filtering the application gateway whether to establish a
or state packet filtering is connection with the destination or not. Thus the
traffic goes in two paths: from client to the
incorporated application gateway and from application gateway
to the destination. It also monitors all traffic whether
• A Circuit Level Gateway is used to block it forwards it or not.
the coming traffic to some host except itself; a There are certain disadvantages associated with
connection with the circuit level gateway can be these methods. Application gateway is the most
build up by using software run by clients. For the popular and successful gateway among others.
outsiders, it seems that communication from your Application gateway uses more resources such as
side are created and governed by the circuit level memory processor power and can have slower
gateway. speed. Packet filtering is comparatively faster but it
• Proxy Server not only improves the can be dogged by IP spoofing – source port that let
performance of your network, but also works as a the firewall think that the traffic is allowed to go
kind of firewall. Proxy server hides the actual through the firewall. The security of packet filtering keeping an eye on what services are trying to come
addresses and appears to originate communication can be increased by state-full inspection packet in contact with what other services. Despite of all
itself. It accumulates the requested pages. Let filtering or state packet filtering is incorporated. those firewalls which we can build, flaws are
suppose if someone requests for google.com then Build in firewall (simple packet filters) is present discovered on daily bases which enables hackers to
proxy server requests google.com and reclaims the in many home routers. In case you are not acting as break into the computer and destroy, steal or alter
web page when google.com is requested by some a server than you are able to block incoming traffic the available data. The best solution is to have a
other user then instead of requesting the google.com on all ports. In case you are publishing a web page firewall that is capable of blocking all kinds of
once again, it automatically forwards retrieved from your personal computer than you are required incoming traffic. Besides, keeping software patched
30 to allow incoming traffic on Port 80 to get your and updates also proves helpful.

 InsighT Flare Report
The cyberwar
The next world war could happen in cyberspace and
that would be a catastrophe. We have to make sure
that all countries understand that in that war, there is
no such thing as a superpower
eneva: The next world war could take
G place in cyberspace, the UN
telecommunications agency chief
warned as experts called for action to
stamp out cyber attacks.
"The next world war could happen in
cyberspace and that would be a catastrophe. We
have to make sure that all countries understand
that in that war, there is no such thing as a
superpower," Hamadoun Toure said.
"Loss of vital networks would quickly cripple
any nation, and none is immune to cyberattack,"
added the secretary-general of the International
Telecommunications Union during the ITU's
Telecom World 2009 fair in Geneva. Toure said
countries have become "critically dependent" on
technology for commerce, finance, health care,
emergency services and food distribution.
"The best way to win a war is to avoid it in the
first place," he stressed.
As the Internet becomes more linked with daily
lives, cyberattacks and crimes have also increased
in frequency, experts said. Such attacks include the
use of "phishing" tools to get hold of passwords to
commit fraud, or attempts by hackers to bring
down secure networks. Individual countries have
started to respond by bolstering their defenses.
US Secretary for Homeland Security Janet
Napolitano said that she has received the green
light to hire up to 1,000 cybersecurity experts to
ramp up the United States' defenses against cyber
threats. South Korea has also announced plans to
train 3,000 "cyber sheriffs" by next year to protect
businesses after a spate of attacks on state and
private websites.
Warning of the magnitude of cybercrimes and
attacks, Carlos Solari, Alcatel-Lucent's vice-
president on central quality, security and
reliability, told a forum here that breaches in e-
commerce are now already running to "hundreds
34 of billions." But one of the most prominent victims
in recent years has been the small Baltic state of
Estonia, which has staked some of its post Cold
War development on new technology.
In 2007 a spate of cyber attacks forced the
closure of government websites and disrupted
leading businesses. Estonian Minister for
Economic Affairs and Communications Juhan
Parts said in Geneva that "adequate international
cooperation" was essential.
"Because if something happens on cyberspace...
it is a border crossing issue. We have to have
horizontal cooperation globally," he added.
To this end, several countries have joined forces
in the International Multilateral Partnership
against Cyber Threats (IMPACT), set up this year
to "proactively track and defend against
cyberthreats." Some 37 ITU member states have
signed up, while another 15 nations are holding
advanced discussions, said the ITU. Experts say
that a major problem is that the current software
and web infrastructure has the same weaknesses
as those produced two decades ago. "The real
problem is that we're putting on the market
software that is as vulnerable as it was 20 years
ago," said Cristine Hoepers, general manager at
Brazilian National Computer Emergency Response
Team.
"If you see the vulnerabilities that are being
exploited today, they are still the same," she
underlined. She suggested that professionals
needed to be trained to "design something more
resilient."
"Universities are not teaching students to think
about that. We need to change the workforce, we
need to go to the universities... we need to start
educating our professionals," she said.
Pointing out the infrastructure weakness,
Carlos Moreira, who founded and runs the Swiss
information security firm Wisekey, said legislation
is needed to bring cybersecurity up to international
standards.

Free download | flare.com.pk
MP3 makers
to turn down
the volume
he EU ordered MP3 and cell phone
T makers to turn down the volume on
their must-have gadgets, warning on
the risk of deafness to millions of teenagers.
Meglena Kuneva, who heads the European
Commission's consumer protection unit,
proposed new rules aimed at preventing
teenagers from cranking up music volumes to
dangerous levels. She said some music
players can batter eardrums like the roar of a
jet airplane taking-off and gave
manufacturers two years to come up with
solutions to a growing problem facing some
10 million Europeans.
"It can take years for the hearing damage
to show, and then it is simply too late,"
Kuneva said in a statement. "These standards
make small technical changes to players so
that by default, normal use is safe. "If
consumers chose to over-ride the default
settings they can, but there will be clear
warnings so they know the risks they are
taking." Global sales of all makes of digital
music players are expected to jump to nearly
one billion units a year in 2009, researchers
have found. But current European standards
do not impose maximum volume levels on
manufacturers - only that warnings should be
included in instruction manuals.
France has introduced a limit of 100
decibels - already above the workplace
threshold under international health and
safety norms. At 85 decibels, little above the
equivalent of nearby road traffic, workers
should be issued with ear protection.
Hearing damage is not limited to deafness,
the commission warned. It also cited "a
resulting inability to hear certain sounds.

 InsighT Fatima Batool
Protecting children in cyberspace
In the hustle and bustle of sending/receiving emails
and chats between people sitting miles apart,
it seems nearly impossible to internationally monitor
the internet traffic
Extending Aura of Internet
t is time and technology that generate gap
I between generations, where different parts of
the world suffer digital divide. Every one of us
is well-informed of technologies of his/her
time but unfortunately very few of us remain
successful in walking with the gadgets of evolving
human mind.
A decade ago there was no concept of internet
and after a decade there will be no concept of life
without internet. Telephone which replaced
telegraph is now-a-days widely substituted by
internet. The global world is consumed in swiftly
abridging the gap between continents, countries
and common women. On one hand it has brought
humans closer and on the other it has made them
vulnerable to a variety of cyber-fraud, cyber-crime
and cyber-predators.
No one knows what is going on in a chat. No
one knows that what one is watching online. None
has access to someone’s emails. By the end of 2008,
more than 1.5 billion people are online up from
under 200 million at the beginning of 1998. Out of
400,000 for-pay adult web sites, more than two
billion are publicly available. Around 90 per cent of
teens use internet where over 60 per cent children
talk in chat rooms. According to the data issued by
Child Protection Online (COP): in United Kingdom
57 per cent, in France 72 per cent and in Korea 30
per cent pre-teens surf online. In China 44 per cent
children claimed that they are approached by
36 strangers and 41 per cent talked about
uncomfortable issues like sex with strangers. About
three in four children online are willing to share
personal/parental information in exchange of
goods where one in five children will be
approached by a predator each year.
In the hustle and bustle of sending/receiving
emails and chats between people sitting miles
apart, it seems nearly impossible to internationally
monitor the internet traffic. Despite of those global
solutions which will be suggested by International
Telecommunication Union on World
Telecommunication and Information Society Day
(WTISD), it is the responsibility of all
states/countries to regulate the cyberspace.
Scope of Internet in Pakistan
By children preteens are meant (everyone below
the age of 18). Due to mental and physical
immaturity they prove to be easy cyber-victims.
Like USA, UK or other Western states, cyber-
predatory and cyber-crime is not very common in
Pakistan as internet is in its initial stages of
development. It is easy to curb some threats in their
infancy rather to wait and watch the abuse
strengthening its roots in one’s system.
In Pakistan, 42 per cent of population is between
0-14 years (male 33,293,428; female 31,434,314), 54.9
per cent is of 15-64 years (male 48,214,298; female
46,062,933) and 4.1 per cent is of/above 65 years
(male 3,256,065; female 3,542,522). According to
statistics of March 2008, Pakistan has 17,500,000
internet users with 10.1 per cent penetration per
Free download | flare.com.pk
ITU. The number of broadband subscribers as of
March 2008 is 128,700 per ITU.
With preteens’ population of more than 42 per
cent, the significance of cheap online entertainment
(in the form of free/trial games, TV shows,
cartoons, books, posters/pictures, information,
maps, etc.) multiplies in a developing country like
Pakistan. When it is impossible to find the
substitute of such a facility then one must restrict
its use to protect the immature from the probable
hazards.
Before moving to solutions, it is required that
one must know the indigenous internet sources
that are functional in Pakistan. Although
technology is getting cheaper but it is still
impossible for a great number of parents to buy
computers for their children. A majority of students
do not have personal computers. The trend of
learning computer courses after matriculation is in
fashion from a long time. So preteens, during
school times and after matriculation, are left with
no option except to join internet cafes or training
centres.
Anyone with more than two computers and
access to an internet cable plus a spare room can
start an internet café. In the absence of proper
legislation, it seems nearly impossible to detect
those who not only violate the law by
commercialising their houses but also provide a
platform of pornography to teenagers and preteens.
I am not denying the benefits which one can
avail in cyberspace but one must be at his/her on
guard against the usurpers. I would like to
highlight those web-threats which may harm the
mental integrity of our children:
• The widely circulated popular porn
material including sex video, wallpapers, nude
photographs, lesbians, etc.;
• The political propaganda to
criticise/blackmail
uploading their
politicians/nations
personal or
video/documents/pictures which makes children
hate/abuse their leaders/country;
• The overwhelming pictures disturbing
by
treated
sensitive minds including murders, injuries,
accidents, operations, birth, hunting, etc.;
It seems nearly impossible
to detect those who not
only violate the law by
commercialising their
houses but also provide a
platform of pornography to
teenagers and preteens.
• The on going propagandas against Islam
[under the name of terrorism and the initiative like
the pictures/cartoons of our Holy Prophet (PBUH)]
which badly affects the unshaped minds and raise
unanswerable questions which eventually spoil
their faith;
• Shortcuts that tempt users to try their luck
including lottery sites (containing the approval of
many Asians, English, Americans and others),
websites that give you 10 ways to instantly get rich
and the pages that let you earn hundreds of dollars
 Free download | flare.com.pk
while working online. On fake advertisement is a
majority of innocent netizens waste their mind and
credit (in the form of premium calls or credit cards).
Children of poor countries are their best target;
• The risk that is triggered by the internet.
The fantastical information of different inventions
both chemical and mechanical urges students to try
at home. Moreover, stunned like riding a bicycle on
stairs impress them so much that they try it at home
and get injured;
• Easily and cheaply available dial up
internet cards with free/long night hours which let
one access internet, in the absence of elder
supervision, late nights when chat rooms are at
their peeks (due to time lapse) and prohibited
issues like hetero/homo sex are openly discussed
in different chat rooms by residents of different
countries. Children join these rooms and then lost
in does and undoes.
• The excessive exposure to the latest
gadgets specially the use of cell phone and the
GPRS which is automatically updated on almost all
mobile connections. Children from rich families
who have a cell phone and GPRS satisfy their
curiosity to know the unknown in the form of
groups. This increases their confidence because
they are making a collective mistake.
Diagram illustrates threats that online children encounter
It is impossible to march in the global world
without using the internet. It is necessary to learn
the use of not only computer programming but also
web surfing. The greatest issue we face today is of
our religious and national security integrity. We
must prescribe ways by which we can protect our
dear ones from the threats of an exceptionally
interconnected, immoral and westernise world.
Recommendations
No single approach can provide a solution, since any
one approach can be circumvented with enough effort. A
balanced mix of strategies is needed.
(Former Attorney General Richard
Thomburgh)
Parents are prime figures in helping children
overcoming diverse issues in cyber world. Below
are the ways in which they can play their role:
o Children Counselling to Develop
Confidence: Parents are the best teachers who can
inculcate a better judgemental capacity in their
children’s mind about the diverse aspects of
internet. Only they have the power to make their
children surf confidently. They can educate their
sons and daughters to close sexual or and
disturbing material available online.
o Excessive Use of Internet Increase
Isolation: Parents who are not aware of upcoming
technology left their children alone and with the
passage of time preteens are lost in cyberspace. It is
therefore necessary that family laws of using
internet must be defined. Illiterate parents can assist
their children online. Parents on one hand can
supervise and on the other learn the tactics of cyber-
world. It is even more convenient if parents can
sign up to social networks with different IDs to
keep up monitoring in disguise.
o Unidentifiable Netizens: The fun of being
online is enshrouded in meeting strangers from far
flung areas. Parents must educate children about
the terms with which they can some across
strangers. Children must know the hazards of
disclosing personal/family/bank or other
information to unauthorised people. Parents must
avoid the cultivation of stranger-phobia as it will
affect the child’s psychic growth but they must
draw lines.
o Place PC in Central Position: All those
houses that have an internet cable or DSL or
Broadband must place the computer in some
central place where anyone can check what the
preteen is doing online.
Children from rich
families who have a cell
phone and GPRS satisfy
their curiosity to know the
unknown in the form of
groups
o Deleted History: As it is very easy for
skilled internet users to delete the Internet
Explorer’s History, parents can easily detect that
some of the websites are deleted and tell their
children that it is not allowed. Besides, they can use
Xbox Parental Controls by Microsoft to restrict the
browsed material.
• After parents it is the responsibility of
government with the help of internet service
providers (ISPs) to restrict the number of available
websites with respect to content. Youngsters will
face minimum loss if government is successful in
establishing limits on online stuff. The Texas
Republicans introduced the Internet Safety Act of
2009 which sentence prison up to 20 years plus
fines for child pornography. Such laws can be
introduced in Pakistan or we can also follow the
example of China who maintains a strict censorship
policy by the establishment of Great Firewall of
China.
o Media campaigns by PTA: It is the
responsibility of government to launch public
awareness campaigns to inform the ignorant
people of online moral and religious risks to which
their dear ones are exposed. Pakistan
Telecommunication Authority must held seminars,
workshops and radio/TV programmes to educate
the parents.
o Internet Filters: Government must take
the initiative of introducing free/affordable quality
filters/software to restrict the explorer. It can also
ask local software makers to intervene. Cyber
Fatima Batool InsighT
Petrol is a software that impressively filters
websites on both Internet Explorer and Mozilla
Firefox.
o Computer Labs in Schools: Government
of Punjab has taken the initiative of establishing
well-equip internet labs in local schools and
colleges. The establishment of these labs will
provide student an equal access to cyberspace with
constant monitoring by the server.
o Regularise Internet Connections: Internet
cards must provide quality net hours in day times
instead of late night long hours of poor internet.
There must be some documentation of those who
avail the internet cable or broadband facility. PTA
must ensure that laws and regulations are followed
by all licensees. This can not only maintain the
quality of the internet but also ensures the record
of users.
Cycle diagram of continuous online monitoring
o To Introduce Rules in E-Ordinance: The
Electronic Crimes Ordinance 2008 was introduced
to stop the misuse of internet. Sadly, it has no
section that can deal with our religious and social
norms. It must include some punishments about
online sexual offences and harassment. If ISPs are
unable to block the suspected web pages or some
one succeeds in breaking the wall then he or she
must be monitored by the Authority and trial must
immediately took place to warn transgressors.
o Keeping Data of Netizens: It seems
apparently impossible that internet providers can
maintain a record of web usage but PTA must look
into the issue and device some solution. The recode
keeping will also help in detecting the e-criminals.
o Access of task forces to internet data:
PTA must form some special task force to curb the
increasing cyber-crime and that force must have
access to user’s data. It will monitor the uploaded
material by Pakistanis and also electronic violation
to take action on the spot.
o Unregistered Internet Cafes: Illegal
internet cafes must be abolished by the
government and policy to regulate the functions,
timings of internet cafes must be made and
implemented by the Pakistan Telecommunication
Authority.
o Detailed Billing: All internet providers
must issue detail bill of hours spent online. This
will not only help parents in keeping an eye on
their children’s online hours and duration but will
also promote transparency in billing. Parents who
suspect their children can get the detail bill from
the Customer Care Centre.
Children are the most innocent asset of any
nation and it is the responsibility of elder nation to
protect the younger generation in the light of their
life long experience. Neither parents nor
government can alone save the preteens. It is
inter/national responsibility which is asking for
contribution from all countries so we may not only
purify the cyberspace but also made it a place
worth staying.
37
 Telepedia Abu Asma Free download | flare.com.pk

hen the mobile phone first break in

W then life without them was like

living without eyebrows… you do
not really need one but it does
improve your image if you have it.
Life is going so fast that we can’t feel or sense so
many things, which are disappearing gradually
from the scene. Technology has been replacing the
older and less productive equipment thanks to
very fast evolution of new products.
Significance of technology varies with time. The
portfolio never remains consistent. Nowadays,
without a mobile phone, you are considered like a
“cave man” who doesn’t take advantages of the
latest technologies of modern era. Nowadays
people do not even ask if you have a mobile phone,
they just ask directly your mobile number and give
you this strange look of disgust coupled with
astonishment if you tell them you do not have one.
In the beginning of this century, we had PCO
industry growing very rapidly throughout the
country. One could easily find PCO, not only in big
cities but in far flung areas of Pakistan as well.
Even some mobile companies including Mobilink,
Telenor and Ufone tried to share their role in PCO
industry, and they introduced specialised handsets
for the purpose. However, today you can’t find
any such PCO; in fact they have become obsolete.

The silent change

Question arises, where did they go? What
happened to those PCO operators, how are they
earning their livelihood? And answer to this
question is that all those PCOs are now converted
to easy load centres, which are busy in sharing
loads for mobile consumers. This change is
gradual; we can’t say all this happened at once.
However, today 99 per cent PCOs have become
load transferring centres.
Nowadays people do not
even ask if you have a
mobile phone, they just ask
directly your mobile number
and give you this strange
look of disgust coupled with
astonishment if you tell
them you do not have one
Let’s talk about another industry – before the
popularity of mobile, although landline phone was
working well but people used to write letters to
their relatives. However, now all the post offices
are used or let’s call they are alive to send
registries. By the way total share of letters is just 2
per cent of the postage of Pakistan Post, every day.
More interestingly, even these 2 per cent letters
are mostly from students, and job seekers. The
traditional letters are almost out of business like
telegraph in the country. Millions of SMS are
(happily or on need basis) being sent (forwarded)
on every network and the companies are offering
bundle SMS packages. It may be possible that after
a time of five to ten years our new generation may
not know about the traditional letters.
Another thing, which had been our pride and
privilege, wrist watches, which are actually now
disappearing from our society. Before the arrival
of Mobile phones, almost everyone used to wear a
watch – it happened to be the status symbol. Rado
and Casio watches were the most popular brands
38
What happened to those PCOs? Where did they go?
And answer to this question is that all those PCOs are
now converted to easy load centres, which are busy
in sharing loads for mobile consumers.
This change is gradual; we can’t say all this
happened at once. However, today 99 per cent PCOs
have become load transferring centres
in the 90s when low cost digital watches and more
accurate replaced them.
We used to have Timepiece for the sake of
alarm. They were being used in our country for the
last three or four decades but now there is no need
as almost every mobile has this facility and
consumers are using mobile phones as their alarm.
Other then this mobile device has the option to use
as a calculator, music player, radio, TV and as a
computer (blackberry). It looks that after some
time we will have one thing very popular and
essential in our daily life.
I remember visiting my local vegetable vendor
lately and borrowing his mobile phone to call my
mother at home just to ask if she needed me to buy
a certain vegetables. I recollect the days when I cast
my eyes on the first few mobile phones, they were
as big as my compass box, and you could kill
somebody with that “hammer”. It was something
that our military could use if they ran out of
bullets. That hammer however became the dream
gadget for every teenager, we all wanted to have
one suspended around our waist. Today if we see
somebody roaming around the streets with that
big thing around his waist, we would probably
think he is working for some kind of security
agency or a terrorist. However, the truth is that the
mobile phone has just crept ever so slowly into our
daily lives and without our notice that it has
become part and parcel of our daily life.
Even your mobile will be a good guide in the
future where we will use Google pathfinder. These
are only few uses of mobile set, which are now
very common. It looks that it will be a total cultural
change for our modern societies and the
terminator mobile will eat up all its competitors
easily. I guess it is good in a way that we have
become a more mobile society and things can be
done by pressing just a button, but it is thought-
provoking fact that what would happen if all the
mobile networks were down for merely single
hour? Well, I know one thing for sure; I won’t be
calling home and asking for a second opinion on a
vegetable. Let’s give it a thought.

 3G Comtech
PROJECT MANAGEMENT SERVICES ON TURNKEY BASIS

SITE ACQUISITION

MANAGEMENT SERVICES

CIVIL/MECHNICAL

SHELTERS

TELECOM

GENERATORS

SITE DESIGN

HR OUTSOURCING

3G COMTECH (PVT) LTD TURNKEY SOLUTIONS PROVIDER

429-430 UMER BLOCK, ALLAMA IQBAL TOWN, LAHORE
Ph: +92-42-35296429, 5296529, 5296212, Fax: +92-42 35296329
Email: khurram.mushtaq@comtech.net.pk
 InsighT Flare Report
hen Professor Nicholas Negroponte
W first embarked on his One Laptop
Per Child, or OLPC, project, he was
met with scepticism and in some
cases, outright doubt. Michael Dell, founder and
CEO of the world’s number two computer maker
named after himself, said the idea of a USD100
laptop computer was “impossible”, while Bill
Gates, Microsoft’s founder and chairman told him
to “get a real computer”.
Fast forward four years later. What started out
as little more than a concept, has now developed
into fully functioning computers, gainfully placed
in the hands of nearly one million children in 31
developing countries, including Afghanistan,
Haiti, Rwanda, Lebanon and Mongolia. Reflecting
the diversity of its users, the XO laptop, as this
OLPC-designed device is called, is available in 19
languages. Its success was said to have inspired
the popularity of the netbook, which has risen
from a novelty 18 months ago to garnering 30 per
cent market share of the global laptop market
today.
But the intention of the Neogroponte, co-
founder and director of the Massachusetts
Institute of Technology’s (MIT), Media
Laboratory, was not to promote technological
advancement for commercial gain. Rather, his aim
is to explore how technology can improve
children’s education in developing countries and
make their future better, and brighter.
Negroponte said that most people think of
technology’s role in learning in terms of the need
to enhance the teaching process and train the
teacher who is conducting the process. He finds
that line of thought as “not bad, but not
particularly relevant”. Why so? This is because
most of the children in the developing world
spend only 14 hours per week in a formal
classroom. The other hours, if not transformed
into learning experiences, becomes wasted.
Thus, “if we want to eliminate poverty and
change education in the world, we have to look at
something that is integrated into a child’s life.
What OLPC tries to do is not to fulfil some
mathematical statistic, like having two children to
a computer, but to help children learn about
learning and the passion of learning itself,” said
Negroponte.
Indeed, OLPC’s mission statement is to “create
educational opportunities for the world’s poorest
children by providing each child with a rugged,
low-cost, low-power, connected laptop with
content and software designed for collaborative,
joyful, self-empowered learning,” he said.
Tracing the milestones of
OLPC, the project started off
with a target of six countries
– Argentina, Nigeria,
Thailand, Libya, Pakistan
and Brazil
“There are two approaches to making
inexpensive devices. The first way is to use cheap
components, cheap labour and really cheap design
to make a cheap laptop. But the word ‘cheap’ in
that sense means inexpensive and not very good,”
he said.
“The second way to make an inexpensive
laptop is to use very large-scale, very advanced
technology and give it a cool design while you’re
42
‘One laptop at a time’
going to change the world
“Create educational opportunities for the world’s poorest
children by providing each child with a rugged, low-cost, low-
power, connected laptop with content and software designed for
collaborative, joyful, self-empowered learning”
at it. It also has to be a games machine, be able to
work in sunlight and without, and be bounced
around. It also needs to be Wi-fi enabled and be
able to have a network with each other,” he added.
For each laptop, there were also 100 books pre-
loaded, so that it becomes a library of resources to
the area where it is delivered to.
Meanwhile, just like the overall technology
industry that never stands still, OLPC is already
in the midst of developing the next generation XO-
2 laptop. According to Negroponte, the new
device will look more like a handbook that could
be used as a book reader as well as a surface for
drawing, writing and games. Other technological
initiatives include the development of a no-cost
connectivity programme, a million digital books
and passing on the development of the laptop’s
Sugar operating system to the community.
While many major corporations have launched
a comprehensive suite of corporate social
responsibility activities, there is some inevitable
doubt over how pure the motives of these bottom-
line oriented companies are. In contrast, OLPC, as
a non-profit organisation, has three significant
advantages, said Negroponte.
First, it made its mission very clear and
Negroponte said he can “look someone in the eye
and say that it was about education”. Also, OLPC
was able to form partnerships with organisations
like the United Nations, which would not have
been possible if it was bottomline driven. Last, but
not least, it could attract talent such as open-
source software developer, Jim Gettys, to work on
the project with minimal 
or no pay.
Tracing the milestones of OLPC, Negroponte
shared that the project started off with a target of
six countries – Argentina, Nigeria, Thailand,
Libya, Pakistan and Brazil. These were selected
mainly because of their large land mass and
sparsely populated multilingual regions. In each
case, he went to the country’s head of state and
asked for a commitment of a least one million
laptops per country. This would give OLPC an
Free download | flare.com.pk
order of six million XO laptops, thus giving
economies of scale to their production. “At the
peak of the XO laptop engineering effort, there
were 3,000 people working on it,” 
said
Negroponte.” In Taiwan alone there were 700 to
800 people. And all these were people with full-
time jobs.”
However, in the following two years, for one
reason or another, none of the six countries
fulfilled their promise to each take up the one
million laptops. Hence in 2007, OLPC changed its
strategy, rather than hawking the laptops to
whom it sees as ideal users, it went instead to
countries that “wanted” 
the laptops. Under the
revised strategy, two South American countries,
Uruguay and Peru, along with their governments,
ended up becoming two of the most vocal
advocates, said Negroponte. Today, every child in
Uruguay has a laptop, where each child is given
an Internet account to hook up to the government-
owned telecommunications network. In Peru
there are 350,000 laptops used, mainly to
encourage reading. All laptops in Peru are
distributed in the remote areas outside its capital
city, Lima. Half of the children who own the
laptops teach their parents to read and write and
they often have group learning and sharing with
their peers.
“That to me is what OLPC is all about. That’s
why I can stand up and say it’s an education
project; if these kids are teaching their parents
how to read and write, that is very big change,”

said Negroponte.

 InsighT Stephanie Raposo
Quick! Tell us what KUTGW means
ate Washburn didn’t know what to
K make of the email a friend sent to her
office with the abbreviation “NSFW”
written at the bottom. Then she clicked
through the attached sideshow, titled “Awkward
Family Photos.” It included shots of a family in
furry “nude” suits and of another family alongside
a male walrus in a revealing pose.
After looking up NSFW on NetLingo.com - a
website that provides definitions of internet and
texting terms - she discovered what it stood for:
“Not safe for work.” “If I would have known it
wasn’t safe for work, I wouldn’t have taken the
chance of being inappropriate,” says Ms
Washburn, 37 years old, a media consultant in
Grand Rapids, Mich.
As text-messaging shorthand becomes
increasingly widespread in emails, text messages
and Tweets, people like Ms Washburn are
scrambling to decode it. In many offices, a working
knowledge of text-speak is becoming de rigueur.
And at home, parents need to know the lingo in
order to keep up with - and sometimes police -
their children.
Say What?
A sample of some popular shorthand texting
terms:
One reason for the surge in texting
abbreviations - more than 2,000 and counting,
according to NetLingo - is the boom in social-
media sites like Twitter, where messages are
limited to 140 characters. Text messages, too, are
limited in length, so users have developed an
alphabet soup of shorthand abbreviations to save
time, and their thumbs.
Taking time to learn the jargon may seem like a
WOMBAT (“Waste of money, brains and time”).
But with over one trillion text messages sent and
received in the U.S. last year, according to CTIA-
The Wireless Association, an industry trade group,
you run the risk of feeling out of it if you don’t.
“If a CEO does not appear to be tech-savvy,
people may start to wonder, ‘Is the company not
plugged into today’s technologies also?’” says
Stephanie Grayson, a corporate speech and media
44 trainer based in New York.
It is usually because they are involved in activities which
they don’t want their parents to discover, such as casual
sex, drugs and alcohol,” she says. Indeed, parents may
be startled by such popular terms as GNOC (“Get naked
on camera”), POS (“Parent over shoulder”), LMIRL
(“Let’s meet in real life”) and IWSN (“I want sex now”)
Translation Sites
The confusion has given rise to a number of
resources that provide English translations for
terms like WRUD (“What are you doing?”) and
TTYL (“Talk to you later”) - among them
independent Web sites like NetLingo.com and
UrbanDictionary.com and corporate ones like LG
Mobile Phones’ DTXTR.com. Textapedia, a pocket
guide to texting terms released last year, is sold in
over 4,000 stores nationwide. NetLingo reports a
391 per cent increase in the number of unique
visitors over the past five years, while
UrbanDictionary says it saw a 40 per cent jump in
its unique visitors last June from June 2008.
Both the AP Stylebook and Merriam-Webster
Dictionary recognised texting shorthand for the
first time in their 2009 editions, which were
released in June. The AP Stylebook now includes
Free download | flare.com.pk
IMO (“In my opinion”), ROFL (“Rolling on the
floor laughing”) and BFF (“Best friends forever”),
among others. Merriam-Webster defines LOL
(“Laugh out loud”) and OMG (“Oh my God”).
“These abbreviations have shown they are very
likely to be a part of our language for a long time,”
says Peter Sokolowski, editor at large at Merriam-
Webster. Branding strategist Elizabeth Kanna, 50,
maintains a “Mom’s Text Talk Sheet,” a cheat sheet
of over 30 textisms created and updated constantly
by her three teenage daughters, on her desk at
work. Ms Kanna, who lives in Sacramento, Calif.,
says she refers to it daily as many of her clients
prefer communicating through text shorthand like
SWDYT (“So what do you think?”) and WDYM
(“What do you mean?”).
Teenagers, for their part, text in code for a
reason, says Anne Mitchell, president of the
Institute for Social Internet Public Policy, based in
Boulder, Colo. “It is usually because they are
involved in activities which they don’t want their
parents to discover, such as casual sex, drugs and
alcohol,” she says. Indeed, parents may be startled
by such popular terms as GNOC (“Get naked on
camera”), POS (“Parent over shoulder”), LMIRL
(“Let’s meet in real life”) and IWSN (“I want sex
now”).
The fact that 15 year old Jack Beisel’s mother
uses texting shortcuts like HBU (“How about
you?”) and CIL (“Check in later”) strengthens their
relationship, he says. “It makes her seem like she’s
a little more understanding about modern culture,”
says Mr. Beisel, who lives in Bayport, N.Y. The
consequences of misunderstanding the lingo can be
mortifying. Cassandra McSparin, 23, of Jim Thorpe,
Pa., knew a woman whose friend’s mother had
died. The woman texted her friend: “I’m so sorry
to hear about your mother passing away. LOL. Let
me know if there’s anything I can do.” It turns out
she thought LOL meant “Lots of love.”

Free download | flare.com.pk Flare Report Telepedia

respondents polled of all respondents use SMSes to flirt, a fifth set up

online in 11 first-dates via text and almost the same number
countries said they use the same method to end a love affair. Apart
take their phone from the obvious calling and SMS-ing, the top
with them three features people use regularly on their mobile
everywhere, with phones globally are the alarm clock, the camera
Russians and and the games.
Singaporeans the
most attached. "As the mobile becomes more
More than a and more an all-in-one device,
third also said they many other businesses are
couldn't
without
live
their
facing challenging times. The
phone, topped by opportunities for mobile
Taiwanese and manufacturers and networks
again Singaporeans, however are enormous"
while one in four

Cell Phone: the remote would find it harder

to replace
mobile than their
the
As for email and Internet access, 17 per cent of
respondents said they checked their inboxes or
surfed the Web off their phones, lead by those in

control for life purse. Some two-

thirds
respondents go to
of
the United States and Britain. One in 10
respondents log onto social networking websites
such as Facebook and MySpace regularly via
The market research firm Synovate's poll said cell bed with their
phones nearby and
mobile, again led by Britain and the United States.
"As the mobile becomes more and more an all-in-
phones are so ubiquitous that by last year more can't switch them one device, many other businesses are facing
humans owned one than did not off, even though
they want to,
challenging times. The opportunities for mobile
manufacturers and networks however are
ell phone feels like a part of your body? because they're afraid they'll miss something.

C
enormous," said Synovate's global head of media,
A global survey has found that most "Mobiles give us safety, security and instant Steve Garton.
people can't live without their mobiles, access to information. They are the number one Not everyone is tech savvy, however: 37 per
never leave home without them and, if tool of communication for us, sometimes even cent of respondents said they don't know how to
given a choice, would rather lose their wallet. surpassing face-to-face communication. They are use all the functions on their phone. The
Calling mobile phones the "remote control" for our connections to our lives," Jenny Chang, Synovate mobile phones survey was conducted
life, market research firm Synovate's poll said cell Synovate's managing director in Taiwan, said in a online in June 2009 in Canada, Denmark, France,
phones are so ubiquitous that by last year more statement. Malaysia, the Netherlands, the Philippines,
humans owned one than did not. Mobiles have also changed the nature of Russia, Singapore, Taiwan, Britain and the
Three-quarters of the more than 8,000 relationships, with the survey finding nearly half United States.

decides
whether we
Try spending maximum time with your
are going to real mates, plan an outing with friends,
get benefit or even go on a walk alone. Try to have
from it or it is
going to ruin a topic to be discussed on, discuss it
our lives. It is a with your siblings, or discuss your
bitter fact that
chatting has
problems with your parents
become such a your parents’ room that would be really
curse. effective, even more than you can think, or may
Chatting has its be in your lounge. Placing computer in a
drawbacks and we have common place will put an automated check on
seen a number of people you that will not let you talk to those, about
trying to get rid of this whom you don’t want to tell your family
addiction. Here are some members.

Getting rid of your

advices to help you in
Try defining a list of tasks that you have
making your way out of to do daily and do this by keeping in mind that
it. you have to spend less time on computer as you

Most of us are can. Try to strictly follow your own made rules.

chat addiction living in an e-life, where At start, fix hour or two for chatting, that you
we have lost our real will be available only in those specific timings.
relatives, values and most With the passage of time, try reducing this span
importantly, family and eventually you will reduce it to zero.
orld is progressing at a very rapid

W pace. Every sector, may it be

technology, business or culture is
evolving swiftly. This evolution
has resulted in intense competition.
A popular way of communication is online
chatting. As chatting is cost-effective and user-
friendly, many people prefer it. There are many
chat rooms online, some are free and others are
paid. On these chat rooms you can talk to many
people from diverse demographics. It is well
said that nothing itself is bad, but the use of it
members. Try spending maximum time with This is not just about getting rid of chatting, this
your real mates, plan an outing with friends, or will really have a great impact on our life in
even go on a walk alone. Try to have a topic to be every regard. We see students chatting around
discussed on, discuss it with your siblings, or in colleges and adults in offices. This has its
discuss your problems with your parents. This effects, everywhere.
will make you realise the importance of real This is need of the hour to say good bye to this
relations and you may get an inner feeling that hitch, and this is only possible if one agrees to
you are wasting time over chatting. do so. No one can be your best well wisher

Try to place your computer in some unless you are your own. Be wise, understand
common place, like where one can easily have a the facts and try to spend less time on it.

look at what you are doing. I prefer to place it in 45
 Exclusive Flare Report
The globe getting warmer
Human beings must now turn to seek better resources of energy
instead of clinging to the conventional fuels. Public awareness
campaigns must be started to inform people that their minor
negligence and excessive electricity utilisation is making this
planet barren for the future generation
lobal warming is the phenomenon of
G increasing temperature on earth due
to the light and heat trapped in the
atmosphere by the green house gases
includes carbon dioxide, methane, nitrous oxide
and water vapors). This heat is vital for keeping
the temperature of earth consistent but the
excessive quantity of green house gases
negatively affects the temperature of earth. On
warm days, the already hot temperature of the
atmosphere gets hotter, thus affecting the living
beings residing on the face of the earth. The
light and heat from the sun can enter into the
atmosphere but there is no way from which it
can leave the earth.
The green house effect is no doubt very
important for making the life on earth possible
as it keeps the temperature up for the living
beings. Without the green house effect, this
planet would be a freezing place absolutely
inappropriate to support any living creature.
There would be no vegetation or wild life. This
An excess in the quantity of
green house effect can be
damaging for the mother
earth. Too many gases will
trap excessive heat and the
climate will increase
respectively. Sensitive crops
will be damaged and in turn
there will be less food to
46 support life
Free download | flare.com.pk
wastage also affect the earth climate. Heaps of
garbage are burned on daily bases which add
excessive carbon dioxide and other harmful
gases into the atmosphere and thus increase the
chances of more heat trapping.

Cutting trees unnecessarily also affects
the system. Trees are the best consumer of
carbon dioxide and with less number of trees
the rate of consumption will automatically
decrease. With the growing population of
human beings, the amount of carbon dioxide
which they breathe out increase. With no trees
to absorb the increasing carbon dioxide, it will
be one day impossible for the living beings to
take breathe on this earth.
Global warming is affecting the planet in
many ways. Let us review some of them.

The level of oceans is raised by the
global warming. The high level of water
swallow low land areas and islands which cause
trouble to the human, animal and plant
habitants of that area. Water covers the plants
and they die as a result animals are deprived of
their food. Animals die of starvation. Death of
animals and plants makes the life of men
miserable and the chain of life is disturbed.

Moreover, global warming increases the
temperature of the ocean which is extremely
dangerous for the species living in ocean. Algae
are the worst victim of this process. Algae
produce food for the sea creatures by the virtue
of photosynthesis. It also serves as a meal to a
variety of consumers like small fish, crabs and
even whales. The death of algae starves other
animals and in turn the sea kingdom starts to
effect is also responsible for keeping the
temperature of earth during night stable. There
is no sun to warm us in night but the green
house gases serve the purpose by trapping the
warmth in day times.
An excess in the quantity of green house
extinct.
effect can be damaging for the mother earth. Too
many gases will trap excessive heat and the
climate will increase respectively. Sensitive
crops will be damaged and in turn there will be
less food to support life. With less vegetation,
the animal kingdom will be disturbed and so
does the humankind.
Now let us come to the causes of green house
effect.

The growing need of energy is one of
the most significant causes to increase the
temperature of the earth. Fossil fuels
(petroleum, oil, natural gas, etc.) are burned to
meet the energy needs which emit hazardous
gases like carbon dioxide. These fuels are made

Global warming is also responsible for
up of dead leaves and wood and have high
destroying jungles. It set forests on fire due to
carbon dioxide component. United States avail
increased temperature that dries the leaves of
38 per cent of its electricity requirement from
the petroleum. There are alternate environment
the trees and they easily catch fire. The green
friendly resources which wait for proper
house gases also pollute the atmosphere and the
rain gets infected. After coming in contact, this
implementation.
acidic rain damages the trees, grass, etc.

Another factor contributing in the green
house effect is the excessive sue of electricity.
Human beings must now turn to seek better
resources of energy instead of clinging to the
All of our action involving electricity like
conventional fuels. Public awareness campaigns
switching on lights, turning on television,
washing, using microwave oven, switching on
must be started to inform people that there
hair dryer, driving car, using air conditioner,
minor negligence and excessive electricity
utilization is making this planet barren for the
playing video games, etc. are responsible for
increasing the green house gases in the
future generation. It is time as we can still
atmosphere.
control the trouble but after few years we would
not even have a chance to help ourselves out.


Improper methods to deal with the
 Cover Story Zubair Ahmed Kasuri Free download | flare.com.pk

48
Free download | flare.com.pk Cover Story

dvertising is a way, not a medium in manufacturers say to consumers, but it is about

A its own right, although it uses

different media forms
communicate. Advertising, in its
simplest form, is the way in which the vendor or
manufacturer of a product communicates with
to
The advertisement of Uwon
by Ufone has remained
controversial from more
than a year as the case is
HOW it is said. Advertisements can have an
influence far beyond a simple message about a
product.
Advertisements can introduce characters to
the public imagination, make icons out of actors,
consumers via a medium, or many different
media.
processed by Competition have everyone repeating a catchphrase
('Wassup" anyone?), get audiences arguing over
It can be as simple as a “For Sale” card placed Commission of Pakistan plot points or waiting for the next instalment,
on a supermarket notice board: (CCP). CCP took suo motto and generate news stories. Advertisements often
take on a cultural life of their own, and occupy
notice of the advertisement space in the media beyond that which has been
and issued a letter dated paid for. This, of course, is great for the
October 17, 2008 and a advertisers!
As well as being part of the news agenda,
reminder dated November advertisements are a reflection of a society's
3, 2008 to Ufone to clarify wants and needs at any particular point in time.
The vendor is giving notice that a product is They also, through the way that they represent
for sale at a given price to people who might be and furnish information gender, age, wealth, success, happiness etc
interested in buying it. This harks back to the regarding the provide excellent material for historians and
earliest forms of advertising, when exotic new
goods shipped into Europe from the Far East
advertisements and tariff of sociologists researching social attitudes of an era
or a culture at a particular point in time.
and India (e.g. tea and spices) needed to be Uwon Package Advertising reflects the values of a society - all
brought to the the things that people want to have or to be - and
attention of people might influence someone to buy the desk. It has can be used as a measure of dominant hopes and
who had never done this by linking the vendor of the desk to fears. Our own appearance-obsessed culture will
encountered them people who are looking to buy a desk. The link provide plenty of fruit for future investigation.
before. However, appears in the medium of the supermarket The world of advertisement has widely
even a supermarket notice board, and the vendor pays the owner of changed especially in third world countries. In
notice board might the medium to place it there. The vendor has Pakistan, we have seen a lot of improvements
be considered a chosen this medium because the kind of people going by. There are catchy advertisements with
crowded who buy the kind of desk advertised read
marketplace as advertisements on supermarket notice boards.
there may be other Therefore advertising is
desks offered for • A message from vendor/manufacturer
Abdul Aziz Khan sale, and other to consumer
President & CEO Ufone advertisements for • Intended to give information which will
customers to read. influence consumer choice
In order to attract a customer's attention to this • Aimed at a known audience
particular advertisement, the person offering the • Paid for
desk for sale has to make it eye catching -
perhaps through simple use of colour:
They also have to emphasise the benefits of
the product
they are
offering.
There are
only two
basic
benefits that
a product
has when
compared to
others of a
similar sort.
It can be
described as
being better False claims by Ufone

or cheaper
(or both):
They
might also
Image showing the notice to Ufone add
image of the desk - a picture is worth 1000 words
after all - in order to persuade the consumer still
further that this desk is the right desk to buy.
They might add a headline or slogan to their ad,
to announce exactly what it is that is being sold.
Thus they have all the basic elements of print
advertising: a catchy slogan, an image, and copy
text. This advertisement will hopefully fulfil its
purpose which is to provide information which
As consumers, we tend to be more familiar
with a whole brand, as opposed to individual
products. The process of advertising allows us
to associate values with products that may not
an have a real connection to them - for instance,
Nike has always selected rebellious athletes to
promote its shoes, the 'bad boys' of basketball,
tennis and football, and therefore the Nike brand
has connotations of rebelliousness, of doing
whatever it takes to win.
The fact that there is so much advertising out
there means that it is part of our daily life. It's
almost impossible to avoid it. Therefore the
study of advertising is not just about WHAT
star icons. But the world of advertisement has its
own traps. There are misleading campaigns,
false claims and deceptive promotions. The
dilemma of Pakistan is the absence of regulating
acts and regulation authority.
Efforts have been made to make the process
of advertisement transparent in recent years.
However, we can still observe violations going
by. Before looking at the case of violation made
by Ufone, Let us look at what the misleading
actions in advertisements are:
In the UK, Regulation five of the Consumer
Protection from Unfair Trading Regulations 2008
elaborates the purview of misleading actions. 49
 Cover Story
Telenor Talkshawk 30
Second’ package and
‘Zong – 8 Anay per call’
offer appear to be
offering lower rates
as compare to
Ufone-Uwon Package
Misleading actions
(1) A commercial practice is a misleading
action if it satisfies the conditions in either
paragraph (2) or paragraph (3).
(2) A commercial practice satisfies the
conditions of this paragraph— (a) if it contains
false information and is therefore untruthful in
relation to any of the matters in paragraph (4)
or if it or its
overall
presentation
in any way
deceives or is
likely
deceive the
average
consumer in
relation
any of the
matters
that
paragraph,
even if the
information
is factually
correct; and
(b) it causes
or is likely to
Script of the Ufone TVC
cause the
average consumer to take a transactional
decision, he would not have taken otherwise.
(3) A commercial practice satisfies the
conditions of this paragraph if— (a) it concerns
any marketing of a product (including
comparative advertising) which creates
confusion with any products, trade marks, trade
names or other distinguishing marks of a
competitor; or (b) it concerns any failure by a
trader to comply with a commitment contained
in a code of conduct which the trader has
undertaken to comply with, if— (i) the trader
indicates in a commercial practice that he is
bound by that code of conduct, and (ii) the
commitment is firm and capable of being
verified and is not aspirational, and it causes or
is likely to cause the average consumer to take
a transactional decision he would not have
taken otherwise, taking account of its factual
context and of all its features and
circumstances.
(4) The matters referred to in paragraph
(2)(a) are— (a) the existence or nature of the
product; (b) the main characteristics of the
product (as defined in paragraph 5); (c) the
extent of the trader's commitments; (d) the
motives for the commercial practice; (e) the
50 nature of the sales process; (f) any statement or
symbol relating to direct or indirect
sponsorship or approval of the trader or the
product; (g) the price or the manner in which
the price is calculated; (h) the existence of a
specific price advantage; (i) the need for a
service, part, replacement or repair; (j) the
nature, attributes and rights of the trader (as
defined in paragraph 6); (k) the consumer's
rights or the risks he may face.
(5) In paragraph (4)(b), the “main
characteristics of the product” include— (a)
availability of the product; (b) benefits of the
product; (c) risks of the product; (d) execution
of the product;(e) composition of the product;
Crying customers of Ufone
UCONNECT automatically connects
I am using Ufone number. My complaint is
that on August 12, 2009, I subscribed
UCONNECT service (although I've never use
this service, and this is monthly subscription
service). On September 15, 2009 at 08:08pm, I
received SMS from “29262” that your
to
UCONNECT account has been renewed
successfully. I ignored this SMS but the same
SMS was sent to me seven times till September
16, 2009 at 10:00am and recharged me seven
to
times. I called Ufone help line “333” and they
replied that we had not observed any problem
in
and these SMS were sent to you because you
have replied for UCONNECT service renewal.
I explain them that if I replied these SMS,
then why should I called “333” and if I, then
why should for 7 times! But still at that time
they have no answer except that you have
replied for UCONNECT renewal service.
Afterwards, I unsubscribed myself from the
service on September 5, 2009. I have forgotten
all these things till October 5, 2009, when I
received SMS from “404” that “you have
insufficient account balance.” Please recharge
your account to resume your UCONNECT
services.”
I am in shock that I had unsubscribed this
SIM issue still waiting
Thanks for highlighting such a crucial issue
of my Ufone SIM (0333-6281872).Due to the
number of visits at Mailsi frunchisee & Multan
head office. Their behaviour has discouraged
me. I think justice is impossible in a country like
Pakistan. Let me share with you again this
injustice story of my Ufone SIM (03336281872).I
have Lost my ID and mobile on September 8,
2009 and I complained about it at police station.
They registered my FIR.
Now somebody has changed the ownership
of my Ufone SIM (03336281872) by the wrong
support of any Ufone franchisee & high rank
Ufone officer. And replaced it and now using it
illegally & abusing my customers. It is
extremely dangerous for the security of my
business.
Muhammad Qaisar Abbas
03008595872, 0673751872
Free download | flare.com.pk
(f) accessories of the product; (g) after-sale
customer assistance concerning the product; (h)
the handling of complaints about the product;
(i) the method and date of manufacture of the
product; (j) the method and date of provision of
the product; (k) delivery of the product; (l)
fitness for purpose of the product; (m) usage of
the product; (n) quantity of the product; (o)
specification of the product; (p) geographical or
commercial origin of the product; (q) results to
be expected from use of the product; and (r)
results and material features of tests or checks
carried out on the product. (6) In paragraph
(4)(j), the “nature, attributes and rights” as far
service then why Ufone was sending me this
message, and for your information they send
me 2 SMS like above!
I went to UFONE service centre at Clifton,
again there is no answer, and they said we did
not observe any problem and when I asked for
the SMS I have received from “404”, they said
“just ignore it!”
Once again I received the same SMS on
October 7, 2009 from “5748” that “you have
insufficient account balance. Please recharge
your account to resume your UCONNECT
service. Its all about U!” I called to “333” once
again and they said let us check. Still no reply
and also the sum of rupees they automatically
deduct from my account! Therefore, it is
requested that kindly take action against these
activities of deducting balance from customer
account intentionally, and resolve my
problem. I have records of the SMS that I sent
for subscription, Ufone send me for details,
and all other SMS’s regarding UCONNECT
service.
Thanks for making my voice audible.
A. Wahab
Misleading
advertisement
Ufone advertisements constantly announce
that it offers lowest call rates in the world
without any proof or comparative figures.
Like other deceptive advertisement from
the telecom companies, I suspect the cheapest
call in the world to be a false claim. With phone
calls being routed over VOIP (voice over IP)
these days, I believe there are much cheaper
rates in the world these days even
international calls.
I hope someone is able to verify or refute
the truthfulness of Ufone's claim.
Muhammad Ijaz
Courtesy: http://www.boltaconsumer.com/
Free download | flare.com.pk
as concern the trader include the trader's— (a)
identity; (b) assets; (c) qualifications; (d) status;
(e) approval; (f) affiliations or connections; (g)
ownership of industrial, commercial or
intellectual property rights; and (h) awards and
distinctions.”
‘Misleading advertisement' on UK's OFT's
website is as follows:
“An advert is misleading if it deceives or is
likely to deceive its audience and affect their
economic decision-making. This also applies if
it harms or is likely to harm a competitor of the
organisation placing the advertisement. An
Ufoners have a lot of
complaints about the
poor service and it would
be far better if Ufone can
spend its heavy budget
on improving service
rather than mocking at
other vendors
advert will be likely to affect the economic
decision-making of readers if, for example, it
persuades them to part with money. A
misleading advertisement can be a spoken
statement – e.g., given by a sales representative,
in person or over the phone. It does not have to
be in writing. An advert can be deceptive in
various ways, for example, if it: contains a false
statement of fact - this may be possible to prove
or disprove by evidence conceals or leaves out
important facts promises to do something but
there is no intention of carrying it out creates a
false impression, even if everything stated in it
may be literally true.”
Ufone is a wholly owned subsidiary of
Pakistan Telecommunication Company Limited
established to operate cellular telephony. The
company commenced its operations, under the
brand name of Ufone from Islamabad on
January 29, 2001. Ufone is engaged in the
business of providing mobile
telecommunication services and offering the
consumers in Pakistan voice and data
communication services as well as a wide range
of tariff options to choose from. Ufone has tried
to revolutionise the mood of advertisenemnt by
bringing into lime light the famous teen bata
teen team. The team has come up with a number
of ideas some of which are captivating while
others are just fillers.
The advertisement of Uwon by Ufone has
remained controversial from more than a year
as the case is processed by Competition
Commission Pakistan (CCP). CCP took suo
motto notice of the advertisement and issued a
letter dated October 17, 2008 and a reminder
dated November 3, 2008 to Ufone to clarify and
furnish information regarding the
advertisements and tariff of Ufone’s Uwon
Package, in which the information was
disseminated to consumers that they can now
make calls to other networks at the cheapest
rates not in Pakistan, not in Asia but world
wide.
On November 2, 2008; M/s Cornelius, Lane
& Mufti, sent a reply to the aforementioned
letters of CCP, for and on behalf of Ufone, the
relevant portions of the submissions contained
in the said letter are as under:
This package offered by the undertaking is
the cheapest as per comparison done on August
17, 2008 for prepaid minute package without
any time of day, friends and family, pre-
committed charges, limited time expiry and
daily monthly charges…
The advertisement is merely an invitation to
treat and in no way purported to be an offer to
the general public to subscribe to the
undertaking’s connection…
In addition, all advertisements and
brochures aired or published by the
undertaking carry appropriately worded
disclaimers and exclusions of liabilities in
congruence with legal requirements…
We reiterate that the advertisement in no
way whatsoever purports to distribute false or
misleading information to consumers. The
statement in the advertisement is a statement of
fact and as per a comparison it is clear that the
rates offered by Ufone are the lowest as
compared to other telecom service providers.”
However, along with the reply neither any
document nor any evidence in support of the
submissions was provided.
Subsequently, on December 19, 2008 at
10:30 a.m. upon request made by Ufone, a
meeting was held between the Director
(Law/OFT) and the representatives of Ufone
namely, Ms. Maria Tahir, Mr. Ali Ikram, Syed
Hussain Hamid and Mr. Raza Ali (Legal
Adviser). However, no satisfactory response
was given by the Ufone team.
Since, the claims made by Ufone of its
advertised Uwon package and the actual facts,
appeared to be contradictory and misleading;
a Showcause Notice was issued on January 15,
2009 to Ufone, inter alia in terms of the
following:
Whereas, the Undertaking through various
Cover Story
media channels is advertising in Urdu
language its ‘Uwon’ package, in which, it is
publicizing to the effect that,
a. The Uwon package offers the cheapest
calling rates not only in Pakistan, not only in
Asia, but in the world;
b. The users of ‘Ufone – Uwon’ package can
call on any network at the cheapest call rates;
and
c. Ufone packages provide the best
connectivity services to its customer as
compared to other mobile operators.
If we made a compartison of what Ufone is
claiming with the packages offerd by other
operators the scene will become clearer.
It will appear that the advertisement and
the submissions made by the Undertaking are
not in conformity with the facts purported in
the advertisement and appear to be in effect
misleading and false in terms of Section 10 of
the Ordinance.
Whereas, ‘Telenor Talkshawk 30 Second’
package and ‘Zong – 8 Anay per call’ offer
appear to be offering lower rates in
comparison with the Undertaking’s Ufone-
Uwon Package, as can be seen in the table
below:
It has also been emphasised that the
‘ordinary consumer’ is not the same as the
‘ordinary prudent man’ concept evolved
under contract law. Unlike the ‘ordinary
prudent man’ the thrust on ordinary diligence,
caution/duty of care and ability to mitigate
(possible inquiries) on the part of the
consumer would not be considered relevant
factors.
The Order further states that taking
peculiar circumstances of the Pakistani
consumer into account, more so, in the telecom
industry where the consumers range is of
widest amplitude, we should not
"favour a return to unregulated laissez-faire
marketing that would transfer the burden of
evidence from the seller, who has the
advantage of intimate knowledge of the
product, to the buyer, who of necessity must
make many, often instantaneous
choices in the course of a day."
Neither Uwon is Ufone’s first violation nor
Ufone the only violator. The deceptive attitude
is same with everyone.
It is healthy for the consumer that CCP has
come into action to protect consumers from
getting deceived in unnecessary
branding and slogans.
Ufone must not be disloyal to its customers
and ensure market competitive service.
Ufoners have a lot of complaints
about the poor service and it would
be far better if Ufone can spend its
heavy budget on improving service
rather than mocking at other vendors.
51
 Tech Tool Mobile Reviews Free download | flare.com.pk

Samsung T939 Behold 2

T-Mobile, the Samsung Behold 2 is powered by Google's
Android software. It has a sleek AMOLED touch screen display
equipped with Samsung's TouchWiz user interface for easy cus-
tomization with widgets and one-touch access to favorite appli-
cations. The Behold 2 offers three different home screens to
organize different workspaces with widgets and application
shortcuts. Samsung's 'cube' menu offers fast access to music,
photos, videos, the web, YouTube and Amazon MP3 for music
downloads. It also has Google services such as Google Search,
Google Maps, Gmail, YouTube and Google Talk as well as thou-
sands of applications and games from Android Market.
Additional features include a 5.0-megapixel auto-focus camera
with flash, MP3 player, Bluetooth 2.1, HSDPA and Wi-Fi and up
to 16GB of external memory from microSD cards.

Sony Ericsson T715

Sony Ericsson this morning has a new mid-range slider pre-
sented the T715.Hoewel clearly much attention is given to the
appearance, the phone is as complete as you might expect a
modern phone. The unit has a build on a 2.2 inch screen, 3.2
megapixel camera with flash, UMTS, Bluetooth 2.0, FM radio, a
music player and a microSD slot. This puts the Sony Ericsson
line no longer their own Memory Stick Micro slot to use.
If your Sony Ericsson T715 is the first time would you say that
it is a device for starting mobile callers. Nothing is less true under
the cover of this compact slider houses a wide range of poten-
tial consumers of the mid-waiting. We start with the screen,
which is a standard 262,000 color screen with a QVGA resolution
(240 x 320 pixels). On the screen to choose themes that are from
the start screen will walk.

52
Free download | flare.com.pk Tech Tool

Nokia 3720 Classic

It looks nice. The first thing we thought on opening the box was
“what a cute, little celly”. We aren´t talking about real beauty of any
sorts or all the rage design, not at all, yet the Nokia 3720 classic has
a really pleasing overall look and its size makes the handset comfy
to hold in your hand. By the way, the phone comes with wall charg-
er, headphones with 2.5mm jack, 1GB microSD card and user
guide.
It sports a 2.2 inch display with QVGA resolution and 16mln
color support that remains relatively usable in direct sunlight. This
is good news, since the handset is aimed for people who spend a
lot of time being out in the open. We do like the way it´s protected
against getting scratched – even if you place the device face down,
the protruding edge that frames its front side will prevent the screen
from touching the surface, if the latter is flat, of course. The buttons
on the front are large enough and handy to use, but the volume
rocker on the right side is simply awful. On the bright side, you can
give your fingers a workout that would make even a Shaolin monk
green with envy. This is how hard to press it is.

Trend T-786i Dual Sim GSM

Trend mobiles were the first in introducing the dual SIM
mechanism that allowed a person to hold two different SIMs in one
mobile phone. It has now come up with the simplest and yet the
most loaded of the mobile phones. It is called the, Trend Perfect
Dual Sim, T-786i is available in Bar shape with keypad and touch
screen facility.
The features of T786i are startling, Its basic edge is that a user
can retain different network operators, SIMs in one cell phone and
can receive calls in both. It is a complete multimedia cell phone
with 2 mega pixel camera, which has an audio and video recorders
and players as well. The USB data cable allows the user a unique
facility of ‘Plug N Play’.
Attach the cable with your computer and view what you have
recorded. There is no need of any software or driv-
er installation unlike other cell phones. Trend T-
786i having Bluetooth connectivity, GPRS and
MMS. Trend mobiles offers and unmatched
Deluxe Package along with the set which includes
a free-of-cost Bluetooth Device, 256 MB memory
card, hands free, USB port, Desktop charger,
2 extra batteries and In-Car charger and a
Trendy pouch to carry your cell phone in
style.
The Trend T-786i is a fashion conscious
handset, which has a good and attractive size of LCD and
gives solid and quality feel when in use. Mobile phone holds
another edge to other cell phones in the market. It has the style,
it has the attractive look and it has all that you require in cell phone
to begin with.

53
 Tech Tool Free download | flare.com.pk

Sony Ericsson XPERIA X2

TThe Sony Ericsson XPERIA X2 gets reviewed by Eldar over at
Mobile-Review. As usual the Russian review gets published before
the English version but if you cannot wait a few days extra for the
English version you can always translate the article with Google
Translator.
The Sony Ericsson Xperia X1 features an interactive panel inter-
face that lets you customize the smartphone to your wants and
needs. The Windows Mobile device also has an attractive design
and a full QWERTY keyboard.
When it rains, it pours. In recent weeks, we've seen the release
of a number of highly anticipated smartphones, including the RIM
BlackBerry Bold and the T-Mobile G1, and now we have the Sony
Ericsson Xperia X1. First announced at GSMA 2008 in February, the
Xperia X1 made headlines for being the company's first Windows
Mobile device and for its interactive panel interface. It was such a
showstopper that we barely got a look at the smartphone because
of the swarms of spectators.
Smartphones with slide-out keyboards (a la AT&T Tilt and Sprint
Mogul) have a tendency to be large and bulky, but this certainly
isn't the case with the Sony Ericsson Xperia X1. At 4.4 inches tall by
2.1 inches wide by 0.7 inch deep and 5.6 ounces, the Xperia X1 is
compact and has a nice, solid construction. The phone is available
in two colors: silver or black. We reviewed the silver model, which
has an attractive steel finish and feels cool in the hand. The X1 def-
initely has wow factor and Sony Ericsson really did a nice job on
the hardware.

LG GD510 Pop
If Samsung already has the Samsung Genio as a
sort of successor to the Samsung Tocco Lite, well LG
has their own successor to the LG Cookie: The LG
GD510 Pop.
The LG GD510 sports the same 3.0 inch touch-
screen as the LG Cookie Mobile phone but the former
cell phone has a more attractive design because of its
brushed aluminum finish. LG decided to scrimp on
hardware buttons and just put in one button on the
mobile phone to act as the home button, call and end
buttons.
What can be confirmed is that it has 3.0 megapixel
camera, 8GB internal storage, and can play music and
videos. And oh yeah, for those environmentally con-
scious individuals, the LG GD510 has the option of
swapping the regular battery with a solar back panel.
According to LG, they expect the GD510 to hit the
shelves in Europe on October.

54
Free download | flare.com.pk Tech Tool

Nokia 6350
FCC had approved the Nokia 6750 without AT&T’s logo,we
have heard Nokia 6750 fold is coming to AT&T uses the S40 UI,
so it’s not a smartphone.The AT&T Nokia 6750 fold is a
clamshell features include a internal (QVGA) and external dis-
plays,a 2 megapixel camera,GPS,Push-to-Talk, Bluetooth,
Media Player.The FCC approved it a while back,It’s not clear yet
the Nokia 6350 fold elease date and price,we think the price
should be under $100 on contract.
The device is a basic clamshell phone that comes in red or
graphite colors. The handset can access the AT&T 3G network
for web connectivity and data. The device is cheap as well with
a price of .99.
As you expect, that price requires a new two-year commit-
ment. The handset features dedicated music keys, a 2MP cam-
era, web browser, email, and up to four hours of talk time per
charge. The 6350 will also support AT&T services like Video
Share and Navigator.

Samsung B7300 OmniaLITE

The Samsung Omnia Lite is meant for the budget conscious.
Although not as big on features as the Omnia 2 and OmniaPro,
the Omnia Lite is equipped with enough applications and fea-
tures to give you a good mobile experience.The touch screen is
a good size measuring 3 inches. It does not incorporate OLED
technology but it supports 64k colors and has a resolution of
240x400 pixels. Although not the best, the screen does give you
enough clarity of image and text.
The Samsung Omnia Lite slides back to reveal a keyboard in
the KWERTY format. This makes for easy typing. The Samsung
touch screen features are also quite good. This phone uses the
TouchWiz version 2 interface. This enables you to smoothly nav-
igate and access applications and features with ease. A point to
note is that this phone has a main menu which can be person-
alized according to your convenience. The menu has applica-
tions sorted into folders named Productivity, Multimedia,
Internet, Office and others.

55
 Tech Tool Current Mobiles Free download | flare.com.pk

Rs Rs
7,100 9,350

Nokia 3110 Samsung L700

Dimension:
108.5x45.7x15.6 mm, Weight 87 g
Battery:
Talk time up to 4h, Stand-by up to
370h
Memory:
9 MB internal memory + Extendable
(microSD TransFlash)
Connectivity:
Bluetooth v2.0 Infrared, USB, GPRS
Class 10 (48 kbps), HSCSD, EDGE
Class 10 (236.8 kbps) Display Size
128 x 160 pixels
Features:
Browser WAP 2.0/xHTML
E n t e r t a i n m e n t
MP3/MP4/AAC/AAC+/H.264/WMA
media player, FM stereo radio,
Games (builtin + Downloadable),
Downloadable wallpapers, screen-
savers and Camera 1.3 MP
Dimension:
109x46x12.8mm Weight 107 g
Battery:
Talk time up to 3.4hrs, Stand-by up
to 307hrs
Memory:
40 MB shared (30 MB available) +
microSD Memory Card (up to 8GB)
Connectivity:
Bluetooth v2.0 with A2DP, USB,
GPRS Class 10 (48 kbps), EDGE
Class 10 (236.8 kbps)
Features:
Browser WAP 2.0/xHTML, HTML
Colors Titan Silver, Grayish Brown,
Charcoal Gray, Noir Black, Rose
Pink, Lilac Violet Entertainment
Mobile Blogging, FM radio
MP3/AAC/eACC+/WMA/WAV play-
er, MPEG4/3gp player and Games

Rs Rs
7,900 6,950

Sony Ericsson T280i LG KP220

Dimension: Dimension:
100x45x13mm Weight 82 g 103x46x12 mm Weight 72 g
Battery: Battery:
Talk time up to 7h, Stand-by up to Talk time up to 3h, Stand-by up to
300h 300h
Memory: Memory:
10 MB Built-in (300 contacts + 30 64 MB internal memory +
received, dialed & missed calls) No Extendable microSD (TransFlash)
Memory Card Connectivity:
Connectivity: Bluetooth v1.2, USB, GPRS Class 10
Bluetooth, GPRS Class 10 (48 kbps) (48 kbps) Display Size 120 x 160
Display Size 128 x 160 pixels, 1.7 pixels Display Colour TFT, 256K
inches Display Colour TFT, 65K colors
colors Features:
Features: Browser WAP 2.0/xHTML Colors
Browser WAP 2.0/xHTML Colors Silver Entertainment Music dedi-
Silver on Black, Copper on Silver, cated key, MP3/MPEG4 player, FM
Firmanent Blue, Blossom Pink radio, Games Camera 1.3 MP,
Entertainment FM radio with RDS, 1280 x 1024 pixels, video Other
Games (built-in+ downloadable) Features Built-in handsfree, Voice
Camera 1.3 MP, 1280 x 1024 pixels memo Ring Tones Polyphonic (64
MP3 ringtones Messaging SMS channels), MP3 Messaging SMS,
56 and MMS EMS and MMS

Above prices are subject to change as per market

Free download | flare.com.pk Current Mobiles Tech Tool

Rs Rs
13,200 13,500

Nokia 3600 slide Samsung S7330 Soul

Dimension:
97.8x47.2x14.5 mm, Weight 97.3 g
Battery:
Talk time up to 5h 30 min, Stand-by up
to 280h
Memory:
30 MB internal + microSD Card (sup-
ports up to 4GB, 512MB included)
Connectivity:
Bluetooth v2.0, USB, GPRS Class 32
(100 kbps), HSCSD (28.8 kbps), EDGE
Class 32 Display Size 240x 320 pixels,
2.0 inches (5-way navigation key)
Features:
Browser WAP 2.0/xHTML, HTML (Opera
mini 4) Colors Charcoal, Wine
Entertainment Stereo FM radio with
RDS, MP3/AAC/eAAC+ player, TV out,
Games Camera 3.15 MP, 2048x1536
pixels, autofocus, two-step camera key,
video(VGA 15fps), flash, Nokia Maps,
Built-in handsfree, Voice memo/com-
mands Ring Tones Polyphonic (64
channels), MP3 Messaging SMS, MMS
Email and Instant Messaging
Dimension:
104.8x49.4x13.9 mm Weight 110 g
Battery:
Talk time Up to 7 h, Stand-by Up to
350h
Memory:
35 MB shared + microSD Card
Connectivity:
Bluetooth v2.0 with A2DP, USB, GPRS
Class 10 (48 kbps), EDGE Class 10
(236.8 kbps), 3G (HSDPA 3.6 Mbps)
Display Size 240 x 320 pixels, 2.2
inches
Features:
Browser WAP 2.0/xHTML, HTML
Colors Silver Entertainment FM
radio with RDS, MPEG-4/H.263/WMV
video player, MP3/AAC/eACC+/WMA
player, Games Camera 3.15 MP,
2048x1536 pixels, autofocus, flash,
secondary CIF videocall camer
Other Features Built-in handsfree,
Organizer Ring Tones Polyphonic
(72 channels), MP3 Messaging SMS,
EMS, MMS and Email

Rs
Rs
11,100
12,860

Sony Ericsson K530i LG KF510

Dimension: Dimension:
102x46x14 mm Weight 92 g 104.5x49.5x10.9 mm Weight 110
Battery: g Battery:
Talk time Up to 9 h, Stand-by Up to Talk time 4h, Stand-by 400h Smart
395h Power Saving (Auto Lighting
Memory: Control)
16 MB shared memory + Extendable Memory:
Connectivity: 16 MB shared memory +
Bluetooth v2.0, USB, GPRS, HSCSD, Extendable memory card
3G (384 kbps) Display Size 176 x Connectivity:
220 pixels, 2 inches Display Colour Bluetooth v2.0 with A2DP, USB,
TFT, 256K colors GPRS Class 10 (48 kbps), EDGE
Features: Class 10 (236.8 kbps) Display
Browser WAP 2.0/xHTML, Size 240 x 320 pixels, 2.2 inches
HTML(NetFront), RSS feeds Scratch proof, Display Colour TFT,
Entertainment Games (Builtin + Features:
downloadable), MP3/AAC/MPEG4 Browser WAP 2.0/xHTML Colors
player, FM radio with RDS, TrackID Stardust Dark Grey, Sunset Red
music recognition, Picture blogging, (Two-tone color gradation)
Picture editor. Camera 2 MP, Entertainment FM radio,
1600x1200 pixels, video + secondary MP3/MPEG-4 player, Games (2
videocall camera Ring Tones built-in + downloadable) Camera 57
3.15s

Above prices are subject to change as per market

 Tech Tool Current Mobiles Free download | flare.com.pk

Rs Rs
19,500 22,100

Nokia 6210 Navigator Samsung S7350 Ultra s

Dimension:
103x49x14.9 mm, Weight 117 g
Battery:
Talk time up to 3h 40 min, Stand-by up
to 220h
Memory:
120 MB built-in + 64 MB SDRAM + 1
GB microSD card included (supports
up to 8GB, hotswap)
Connectivity:
Bluetooth v2.0 with A2DP, USB, GPRS
Class 32 (107 / 64.2 kbps), HSCSD,
EDGE Class 32 (296 / 177.6 kbits), 3G
(HSDPA 3.6 Mbps) Display Size 240
x 320 pixels, 2.4 inches
Features:
Browser WAP 2.0/xHTML, HTML
Colors MP3/AAC/MPEG4 player,
Stereo FM radio with RDS, Games
Camera 3.15 MP, autofocus,
2048x1536 pixels, video(VGA 15fps),
flash; secondary videocall camera
Accelerometer rotation, Digital com-
pass and Built-in GPS receiver
Dimension:
109x50.5x12.6 mm Weight 108 g
Battery:
Talk time up to 4h, Stand-by up to 350h
Memory:
10 MB Built-in + microSD Memory Card
Connectivity:
Bluetooth v2.1 with A2DP, USB, GPRS
Class 10 (48 kbps), EDGE Class 10
(236.8 kbps), 3G, Display Size 240 x
400 pixels, 2.6 inches (Accelerometer
sensor for auto-rotate)
Features:
Browser WAP 2.0/xHTML, HTML
Colors Silver Entertainment Stereo
FM radio with RDS, MP3/AAC/WMA
player, 3D sound technology, DviX/
XviD/ MPEG4/ H.263/ H.264/ WMV9
player, Games (built-in + download-
able) Camera 5 MP, 2592 x 1944 pix-
els, autofocus, LED flash, Geotagging,
4x Digital Zoom, smile shot, Video
WVGA 30fps (2ndary Video Call
Camera) Messaging SMS and MMS

Rs Rs
20,000 24,400

LG KC550 Nokia 5800 XpressMusic

Dimension: Dimension:
96.9x51.4x14.9mm Weight 110 g 111x51.7x15.5 mm, Weight 109 g
Battery: Battery:
Talk time up to 6h, Stand-by up to Talk time up to 8h 45 min, Stand-by
450h up to 406h
Memory: Memory:
12 MB Built-in + microSD Card (up 81 MB Built-in, 128 MB SDRAM +
to 4GB) microSDHC Card (8GB included,
Connectivity: supports up to 16GB)
Bluetooth v2.0 with A2DP, USB, Connectivity:
GPRS Class 12 (48 kbps), EDGE Bluetooth v2.0 with A2DP, USB,
Class 12 Display Size 240 x 320 GPRS Class 32, EDGE Class 32
pixels, 2.4 inches (296 kpbs), 3G (HSDPA 3.6 Mbps),
Features: WLAN (Wi-Fi 802.11 b/g UPnP
Browser WAP 2.0/xHTML Colors technology) Display Size 360 x
Black, Gray, Pink Entertainment 640 pixels, 3.2 inches
FM radio, Features:
MP3/WAV/AAC++/WMA/RA player, Colors Black, Red, Blue
Motion-based games, Entertainment Stereo FM radio
MPEG4/H.263/H.264/RV player, TV- with RDS, MPEG4/WMV/3gp video
out functionality Camera 5 MP, player, TV out,
2592 x 1944 pixels, Schneider- MP3/WMA/WAV/eAAC+ player, 3.5
Kreuznach optics, autofocus, flash, mm audio output jack, Games
image stabilizer, video (720x480 pix- Camera 3.15 MP, 2048x1536 pix-
58 els),Photo editor and Speakerphone els, Carl Zeiss optics, autofocus,
video(VGA@30fps) and flash

Above prices are subject to change as per market

Free download | flare.com.pk Current Mobiles Tech Tool

Rs Rs
24,500 15,600

Samsung F400 Nokia 6233

Dimension: Dimension:
103.2x48.2x16.9 mm Weight 105 g 108x46x18 mm, Weight 110 g
Battery: Battery:
Talk time up to 4h 30 min, Stand-by up to Talk time up to 4h, Stand-by up to 340h
620h Memory:
Memory: 6 MB internal memory + Extendable up
24 MB Built-in + microSD Memory Card (1 to 2GB
GB card included, supports up to 8 GB) Connectivity:
Connectivity: Bluetooth, Infrared, USB, GPRS Class
Bluetooth v2.0 with A2DP, USB, GPRS 10 (48 kbps), HCSD (43 Kbps), EDGE
Class 10, EDGE (236.8 kbps), 3G (HSDPA (236.8 kbps), 3G (384 Kbps) Display
3.6 Mbps), Display Size 240 x 320 pix- Size 240 x 320 pixels, 30 x 40 mm
els, 2.2 inches (Dual slide design) Features:
Features: Browser WAP 2.0/xHTML
Bluetooth v2.0 with A2DP, USB, GPRS Entertainment 3GPP/MPEG4 video
Class 10 (48 kbps), EDGE (236.8 kbps), player, FM stereo radio,Visual Radio,
3G (HSDPA 3.6 Mbps) Browser WAP MP3/AAC/M4A player, Stereo speak-
2.0/xHTML Colors Silver Entertainment ers, Games (Nokia World Cup, 3D
MP3/AAC/eACC/WMA player, Music Street Racer, 3D Snake +
recognition, FM radio with RDS , Standard Downloadable) Camera 2 MP,
3.5 mm stereo headphones jack, Games 1600x1200 pixels, video(VGA) Ring
Camera 3 MP, video, autofocus, flash, Tones Polyphonic (64 channels), MP3,
Picture editing, Built-in handsfree Ring AAC Messaging SMS, MMS, EMail
Tones Polyphonic (64 channels), MP3 and Instant Messaging
Messaging SMS, EMS, MMS and Email

Rs Rs
18,500 19,350

Nokia 5610 Sony Ericsson T650i

Dimension: Dimension:
98.5x48.5x17 mm, Weight 111 g 104x46x12.5 mm Weight 95 g
Battery Talk time up to 6h, Stand-by up Battery:
to 320h Talk time up to 7h, Stand-by up to
Memory: 300h
20 MB internal memory + microSD Memory
(TransFlash), hotswap, 16 MB shared memory +
Connectivity: Extendable (Memory Stick Micro
Bluetooth v2.0 with A2DP, USB, GPRS M2), 256 MB card included.
Class 10 (48 kbps), HSCSD (43.2 kbps), Connectivity:
EDGE Class 10 (236.8 kbps), 3G (384 Bluetooth v2.0, USB, GPRS Class 10
kbps) Display Size 240x320 pixels, 2.2 (48 kbps) HSCSD, 3G (384 kbps)
inches Display Size 240 x 320 pixels,
Features: Features:
Browser WAP 2.0/xHTML, HTML (Opera Browser WAP 2.0/HTML(NetFront),
mini) Colors Red, Blue Entertainment RSS feeds Entertainment
Stereo FM radio with RDS, MP3/AAC music player, TrackID
MP3/MP4/AAC/eAAc/WMA player, Nokia music recognition, FM radio, Games
sensor, World Clock II, Games (Snake II, (builtin + downloadable) Camera
Rally 3D, Music Guess, Towerbloxx + 3.15 MP, 2048x1536 pixels, autofo-
downloadbale) Camera 3.15 MP, cus, video(QCIF ), flash + second-
2048x1536 pixels, autofocus, video, ary VGA videocall camera Ring
flash; secondary QVGA videocall cam- Tones Polyphonic, MP3, AAC
era Ring Tones Polyphonic (64 chan- Messaging SMS, MMS and Email
nels), MP3, MP4, WMA, AAC and video 59

Above prices are subject to change as per market

 Tech Tool Low Range Mobiles Free download | flare.com.pk

Rs Rs
3,150 3,499

Nokia 1661
Dimension: 108x45x13.8 mm,Weight82 g
Trend T-180 Ultimate
Battery: Talk time Up to 8 h, Stand-by
Up to 624 h Design: Navigation option 1.5
Memory: 8 MB Built-in, No Card Slot, inch CSTN color
(500 contacts+250 SMS+20 screen embedded
Connectivity: None Display Size 128 x antenna
160 pixels, 1.8 inches Image & Messaging:
Display Colour TFT, 300K pixel camera,
Features: Colors Black, Grey SMS, MMS, Email
Entertainment FM radio with Connectivity: GPRS class 12, WAP
dedicated key, 2.5 mm audio 2.0, PC Sync
jack, Games Entertainment: MP3 Player,
Embedded Games

Rs Rs
2,450 3,800

Samsung E1100 LG KP110

Dimension: 106x47x15.5 mm, Weight 79 g
Battery: Talk time Up to 6 h, Stand-by Up
to 250 h
Memory: 200 phonebook entries+100 SMS
Connectivity: GPRS Class 10 (48 kbps), EDGE
Class 10 (236.8 kbps), Display
Colour CSTN, 65K colors
Features: WAP 2.0/xHTML Colors Gray
Entertainment Games, wallpa
pers, Flashlight, Voice memo,
Mobile Tracker, Organizer Ring
Tones 40 Polyphonic, MP3
Messaging SMS
Dimension: 103x46.4x13.4 mm, Weight 65 g
Battery: Talk time Up to 4 h, Stand-by Up
to 400 h
Memory: 64MB built-in memory +
Extendable memory card
(microSD TransFlash)
Connectivity: GPRS Class 10 (48 kbps), USB
Display Size128x128 pixels,
Features: Browser WAP 2.0/xHTML
Colors Black, Red
Entertainment FM Radio, MP3
player, Games (builtin + down
loadable) Built-in handsfree,
Memo, Calculator, Ring Tones
Polyphonic Messaging SMS

Rs Rs
5,100 3,250

Sony Ericsson K330 LG KP105

Dimension: 100x45x12mm, Weight 75g
Battery: Talk time Up to 7 h,Stand-by
Up to 300 h Stand-by Up to 300 h
Memory: 10 MB internal, No Card Slot
(450 SMS) Connectivity
Bluetooth, GPRS Class 10
(48 kbps) Display Size 128
x 160 pixels, 1.7 inches
Features: Browser WAP 2.0/xHTML
Colors Gold on Black, Green
on Black Entertainment FM
radio, MP3 player, Image
viewer, Games (built-in +
downloadable) Camera
60 Torch functionality, MP3,
Dimension: 103.5x44.5x14.9mmWeight72 g
Battery: Talk time Up to 3 h 20 min,
Memory: 2 MB memory (20 dialed, 20
received, 20 missed calls)
Connectivity: GPRS Class 10 (48 kbps), USB
Display Size 128 x 128 pixels,
1.52 inches
Features: Browser WAP 2.0/xHTML
Entertainment Games, FM
radio Camera VGA, 640x480
pixels Ring Tones Polyphonic
(16 channels) Messaging
SMS, MMS

Above prices are subject to change as per market

Free download | flare.com.pk
Rs
57,000
Sony Ericsson XPERIA X1
Style the panel display to suit your
needs & switch between as you like -
enjoy seamless access to the info &
apps of your choice. Sony Ericsson
XPERIA X1 has Windows Mobile®
inside. Arc slider design, 3-inch Wide
VGA display & premium metal body:
with its sophisticated & distinctive
design, Sony Ericsson XPERIA X1
redefines premium.
Rs
52,000
Nokia E90
Symbian OS v9.2 S60 release 3.1,
330 Mhz ARM processor, full
QWERTY keyboard, GPS receiver
(built-in maps). The Nokia E90
Communicator is a premium busi-
ness device with high-speed
mobile broadband and integrated
mobile office that keeps you effec-
tive while on the move.
Rs
83,000
Apple iPhone 3GS 32GB
The BlackBerry Smartphone
Meet the fastest, most powerful iPhone
yet. iPhone 3GS features video record-
ing, Voice Control, up to 32GB of stor-
age, & more. The first thing you’ll notice
about iPhone 3GS is how quickly you
can launch apps. Webpages render in a
fraction of time, & you can view email
attachments faster. On iPhone 3GS
improved performance & updated 3D
graphics deliver an incredible gaming
experience, too. In fact, everything you
do on iPhone 3GS is up to 2x faster &
more responsive than iPhone 3G.
Above prices are subject to change as per market
High Range Mobiles Tech Tool
Rs
40,000
BlackBerry Curve 8900
BlackBerry Curve 8900 is a sleek
new twist on a classic style. You can
keep your finger on the pulse of
what’s important to you with the
BlackBerry Curve 8900 smartphone.
The striking 480x360-pixel screen
offers up crisp on-the-go video,
images, text, maps and more. With a
refined design, the BlackBerry Curve
8900 smartphone delivers expanded
functionality & reliable results.
BlackBerry Curve 8900 fits in Your
Hand.
Rs
37,000
Samsung i8510 INNOV8
Behold..!! The future is here with the
Samsung i8510 INNOV8. The Samsung
i8510 INNOV8 is a slide phone with a
staggering 8.0 MP camera with auto
focus, flash, face & blink detection.
Samsung i8510 INNOV8 can also
record video in QVGA quality at 120fps.
The additional features includes HSDPA
connectivity and Wi-Fi for super fast
web browsing, Bluetooth v2.0, built in
GPS receiver for SatNav software, 16GB
internal memory and an MP3 player.
Rs
26,500
Nokia E66
This sophisticated choice is designed
for the way you work, Nokia E66 fea-
tures excellent personal information
management, high-speed 3G and
WLAN, mobile email, assisted-GPS,
one touch access to your music player,
and 3.2 megapixel camera. With your
Nokia E66 Read and react to your
emails while on the move, or stay up-
to-date and find more with fewer clicks
with the feature-rich Nokia Calendar
and Contacts for Eseries.
61
 Tech Tool Upcoming Mobiles
Nokia X3
Size
Dimensions 96x49.3x14.1mm, Weight 103g
Display
Type TFT, 256K colors, Size 240x320 pixels,
2.2 inches, Sound Alert types, Vibration;
Downloadable polyphonic, MP3 ringtones
Speakerphone Yes, with stereo speakers
Memory
Phonebook
2000 entries, Photocall, Call records 20
dialed, 20 received, 20 missed calls, Internal
70 MB, Card slot microSD (TransFlash), up to
16GB, 2GB included
Data
GPRS Class 32, HSCSD Yes, EDGE Class
32, 296 / 178.8 kbits, Bluetooth Yes, v2.1 with
A2DP, USB Yes, microUSB, Camera Primary
3.2 MP, 2048x1536 pixels, enhanced fixed
focus, LED flash, Video Yes, QCIF@15fps
Features
Messaging SMS, MMS, Email Browser, WAP
2.0/xHTML, Radio Stereo FM radio with RDS
Games Yes + downloadable, Colors Red on
Black, Blue on Silver,Java Yes,
MP3/MP4/eAAC+/WMA player, T9
Battery
Music play Up to 24h
Nokia N97 mini
Size
Dimensions 113x52.5x14.2mm, Weight 138g
Display
Type TFT resistive touchscreen, 16M colors
Size 360 x 640 pixels, 3.2 inches, Proximity sen-
sor for auto turn-off, Accelerometer sensor for
auto-rotate, Full QWERTY keyboard,
Handwriting recognition, Sound Alert types,
Vibration; MP3 ringtones, Speakerphone Yes,
with stereo speakers, 3.5 mm audio jack
Memory
Phonebook Practically unlimited entries and
fields, Photocall, Call records Detailed, max 30
days, Internal 8 GB storage, 128 MB RAM, Card
slot, microSD (TransFlash), up to 16GB
Data
GPRS Class 32, HSCSD Yes, EDGE Class 32
3G HSDPA, 3.6 Mbps, WLAN Wi-Fi 802.11 b/g,
UPnP technology, Bluetooth Yes, v2.0 with
A2DP, USB Yes, v2.0 microUSB, Camera,
Primary, 5 MP, 2592x1944 pixels, Carl Zeiss
optics, autofocus, Dual LED flash, video light
Features
OS Symbian OS v9.4, Series 60 rel. 5, CPU
ARM 11 434 MHz processor, Messaging SMS,
MMS, Email, Push Email, IM, Browser WAP
2.0/xHTML, HTML, RSS feeds, Radio Stereo
FM radio with RDS, Visual radio, Games Yes,
DJ Club Tour + downloadable, Colors Cherry
Black, Garnet, GPS Yes, with A-GPS support;
Nokia Maps, Java Yes, MIDP 2.1
Battery
Stand-by up to 320h (2G) / 310h (3G), Talk time
up to 7h 10 min (2G) / Up to 6h (3G), Music play
up to 32h
62
Free download | flare.com.pk
Nokia X6
Size
Dimensions 111x51x13.8mm, Weight 122g
Display
Type TFT capacitive touchscreen, 16M colors, Size
360 x 640 pixels, 3.2 inches, Proximity sensor for auto
turn-off, Accelerometer sensor for auto-rotate,
Handwriting recognition, Scratch-resistant glass sur-
face, Sound Alert types, Vibration; Downloadable poly-
phonic, MP3 ringtones, Speakerphone Yes, with stereo
speakers, 3.5 mm audio jack
Memory
Phonebook Practically unlimited entries and fields,
Photocall, Call records, Detailed, max 30 days, Internal
32GB storage, 128 MB RAM
Data
GPRS Class 32, HSCSD Yes, EDGE Class 32, 3G
HSDPA, 3.6 Mbps, WLAN Wi-Fi 802.11 b/g, UPnP
technology, Bluetooth Yes, v2.0 with A2DP, USB Yes,
v2.0 microUSB, Camera Primary, 5 MP, 2592x1944
pixels, Carl Zeiss optics, autofocus, Dual LED flash,
video light
Features
OS Symbian OS v9.4, Series 60 rel. 5, CPU ARM 11
434 MHz processor, Messaging SMS, MMS, Email,
Instant Messaging, Browser WAP 2.0/xHTML, HTML,
RSS feeds, Radio Stereo FM radio with RDS, Games
Spore, D Mix Tour, Asphalt4 + downloadable, Colors
Blue on White, Red on Black, GPS Yes, with A-GPS
support; Ovi Maps 3.0, Java Yes, Document viewer
(Word, Excel, PowerPoint), T9, Photo editor
Battery
Stand-by up to 401 h (2G) / 420 h (3G), Talk time up to
8 h 30 min (2G) / 6h (3G) and Music play up to 35h
Samsung Vodafone 360 M1
Size
Dimensions 55x111x13.3mm, Weight 111g
Display
Type TFT touchscreen, 16M colors, Size 800 x
480 pixels, 3.2 inches, 3D user interface,
SoundAlert types Vibration; Polyphonic, MP3
ringtones, Speakerphone Yes, 3.5mm audio
jack
Memory
Phonebook Practically unlimited entries, Call
records, 20 dialed, 20 received, 20 missed calls
Internal 1 GB, Card slot microSD (TransFlash)
up to 16GB
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
EDGE Class 10, 236.8 kbps, 3G HSDPA,
Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0
Camera, Primary 3.15 MP, 2048 x 1536 pixels
Video Yes, Secondary Yes
Features
OS LiMo OS, CPU ARM Cortex A8 600 MHz,
PowerVR SGX graphics, Messaging SMS,
MMS Browser, HTML, Radio Stereo FM radio
with RDS, Games Yes, Colors Black, White,
Red, GPS Yes, with A-GPS support, Java Yes,
MIDP 2.0, MP3/video player, Organizer
Battery
Talk time up to 10h (2G) / up to 6h 40 min (3G)
Free download | flare.com.pk
Samsung Vodafone 360 H1
Size
Dimensions 115.9x58x12.9mm, Weight
134g
Display
Type AMOLED, 16M colors, Size 800 x
480 pixels, 3.5 inches, 3D user interface
Sound Alert types, Vibration;
Polyphonic(64), MP3 ringtones,
Speakerphone Yes, 3.5mm audio jack
Memory
Phonebook Practically unlimited entries,
Call records Internal 16 GB, Card slot
microSD (TransFlash) up to 16GB
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48
kbps, EDGE Class 10, 236.8 kbps, 3G
HSDPA, WLAN Wi-Fi 802.11 b/g,
Bluetooth Yes, v2.0 with A2DP, USB
Yes, v2.0, Camera Primary, 5 MP, 2560
x 1920 pixels, autofocus, LED flash,
Video Yes
Features
OS LiMo OS, CPU, ARM Cortex A8 600
MHz, PowerVR SGX graphics,
Messaging
SMS, MMS, Browser HTML, Radio
Stereo FM radio with RDS, Games Yes,
Colors Black, Silver, GPS Yes, with A-
GPS support, Java Yes, MIDP 2.0,
MP3/video player, Organizer
Battery
Stand-by Talk time up to 10h (2G) / Up
to 6 h 40 min (3G)
Samsung W880 AMOLED 12M
Size
Dimensions 115.8x56.9x16.3 mm,
Display
Type AMOLED capacitive touchscreen, 16M
colors, Size 480 x 800 pixels, 3.3 inches
TouchWiz v2.0 UI, Accelerometer sensor for
auto-rotate, Proximity sensor for auto turn-off
Sound Alert types, Vibration; Downloadable
polyphonic, MP3, WAV ringtones,
Speakerphone Yes
Memory
Phonebook Yes, Photo call, Call records Yes
Internal 4GB, Card slot microSD (TransFlash),
up to 32GB
Data
GPRS Class 12 (4+1/3+2/2+3/1+4 slots), 32 -
48 kbps, HSCSD Yes, EDGE Class 12, 3G
CDMA2000 1xEV-DO, Bluetooth, Yes, v2.0
with A2DP, USB Yes, v2.0, Camera Primary
12 MP, 4000 x 3000 pixels, 3x optical zoom,
autofocus, xenon flash, LED flash, Features
Mode dial, variable apperture, tracking touch
autofocus, face, smile and blink detection,
Smart Auto mode, image stabilization, Beauty
Shot, Video Yes, 720p@30fps, Secondary
Videocall camera
Features
Messaging SMS, MMS, Email, IM, Push Email
Browser WAP 2.0/xHTML, HTML, Games Yes
+ downloadable, Colors Black, Java Yes,
MIDP 2.0, T-DMB TV receiver,
MP3/WMA/AAC/WAV player,
DivX/XviD/H.263/H.264/MP4/WMV player
Upcoming Mobiles Tech Tool
Sony Ericsson Satio (Idou)
Size
Dimensions 112x55x13mm, Weight 126 g
Display
Type TFT touchscreen, 16M colors, Size 360 x
640 pixels, 3.5 inches, Accelerometer sensor
Sound Alert types, Vibration; Downloadable poly-
phonic, MP3, AAC ringtones, Speakerphone Yes
Memory
Phonebook Practically unlimited entries and
fields, Photocall, Call records Detailed, max 30
days, Internal 128 MB, Card slot microSD
(TransFlash), up to 32GB, 8GB included
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
HSCSD Yes, EDGE Class 10, 236.8 kbps, 3G
HSDPA, 7.2 Mbps; HSUPA, 3.6 Mbps, WLAN Wi-
Fi 802.11 b/g, DLNA, Bluetooth Yes, v2.0 with
A2DP, USB Yes, v2.0, Camera Primary, 12 MP,
4000 x 3000 pixels, autofocus, xenon flash, video
LED flash, Features Touch focus, geo-tagging,
face and smile detection, Video Yes,
VGA@30fps
Features
OS Symbian Series 60, 5th edition, CPU ARM
Cortex A8 600 MHz, PowerVR SGX graphics
Messaging SMS, MMS, Email, IM, Browser WAP
2.0/HTML, RSS reader, Radio Stereo FM radio
with RDS, Games Yes + downloadable, Colors
Black, Silver, Bordeaux, GPS Yes, with A-GPS
support, Java Yes, MIDP 2.0, Google maps
WMV/RV/MP4/3GP video player,
MP3/WMA/WAV/RA/AAC/M4A music player
Organizer, Gesture control Voice memo/dial
Battery
Stand-by up to 360h (2G) / up to 340h (3G)
Talk time up to11h (2G) / Up to 4 h 50 min (3G)
Motorola DEXT MB220
Size
Dimensions 114x58x15.6 mm, Weight 163g
Display
Type TFT capacitive touchscreen, 256K colors
Size 320 x 480 pixels, 3.1 inches, Accelerometer
sensor, Proximity sensor for auto turn-off, Full
QWERTY keyboard with 5-way navigation key
MOTOBLUR UI with Live Widgets, Sound Alert
types Vibration; Downloadable polyphonic, MP3,
AAC ringtones, Speakerphone Yes, 3.5 mm audio
jack
Memory
Phonebook Practically unlimited entries and fields,
Photo call, Call records Practically unlimited
Internal 1 GB storage, 256MB RAM, 512MB ROM
Card slot microSD (TransFlash), up to 32GB, 2GB
included
Data
GPRS Class 12 (4+1/3+2/2+3/1+4 slots), 32 - 48
kbps, HSCSD Yes, EDGE Class 12, 3G HSDPA,
7.2 Mbps, WLAN Wi-Fi 802.11 b/g, Bluetooth Yes,
v2.1 with A2DP, USB Yes, microUSB v2.0, Camera
Primary 5 MP, 2592 x 1944 pixels, autofocus
Features
OS Android OS, v1.5 (Cupcake), CPU Qualcomm
MSM7201A 528 MHz processor, Messaging SMS,
MMS, Email Browser HTML, Games Yes, Colors
Midnight Titanium, Winter White, GPS Yes, with A-
GPS support, Java, Digital compass, Google Maps
with Street View, MP3/eAAC+/WAV/WMA9 player
MP4/H.263/H.264/WMV9 player, Organizer
Shazam, iMeem Mobile Voice memo, T9
Battery
Stand-by up to 320h, Talk time up to 6h
63
 Tech Tool ZTE Mobile Range Free download | flare.com.pk

CANDY BAR——A316 EVDO AC2726

Technical Info ID
 Candy Bar Dimension：91mm × 25mm × 11mm
 GSM 900/1800 MHz or 850/1900 Weight about 35g
MHz Antenna: Internal
 Dimensions Specification
106.4mm×45.6mm×10.6mm 800MHz&1900MHz band
 Display: 128×128 pixels, 1.5’’, 65K, CDMA2000 1X/ EVDO Rev.A
CSTN RF Receive Sensitivity < -104 DBM
 Weight: 60g Main features
 Battery capacity: Li-ion 720mAh USB(2.0&1.1) Interface for PC and
 Voice Talk Time: Maxim 420 minutes Laptop
 Standby Time: Maxim 210 hours Support Voice & SMS, SMS group-
Performance Features send
 Ringtones: 16 Poly Data rate up to 3.1Mbps (DL)
 Contacts: 300 Support R-UIM or build in UIM
 SMS: 100 Micro SD slot
 Games: 2 Receive diversity
 Flashlight Plug & play
 Optional: FM OS support :Windows 2K/XP/Vista;
Project Info Mac; Linux
 Infineon ULC2
 Mockup Available: Already
 Promoting Sample Available: Already
 Testing Sample Available: Already

SLIDER——R830
Technical Info
 Slider
 GSM/GPRS 900/1800/1900 or
ZTE Xiang (WinMo) 850/1800/1900 MHz
Key Features  Dimensions:
OS: WM 6.1 Pro 97mm×47mm×13.9mm
HSDPA/HSUPA: Downlink up to 7.2  Display: 220×176 pixels, 2.0’’,
Mbps, Video Calling, Video Streaming 262K, TFT
GPS/A-GPS, Camera: 3.2MP auto focus  Weight: 80g
+ VGA digital camera, JAVA MIDP2.0,  Battery capacity: Li-ion 720mAh
Connectivity: WiFi, Bluetooth (A2DP) ,  Voice Talk Time: Maxim 300 min-
USB 2.0 High Speed, Multimedia utes
Support: 3/AAC+/MPEG4/H.263/H.264  Standby Time: Maxim 270 hours
FM, Standby time 200h；talking time Performance Features
3.5h  Ringtones: 64 Poly, MP3 Player
Specifications  Contacts: 1000
Form Factor: Candy bar, Qwerty internal  SMS: 200
antenna, Band / Modes: UMTS bands:  Bluetooth 2.0
2100/1900/850(900) MHZ, GSM bands  Camera: 1.3M/0.3M
1900/1800/900/850 MHz, GPRS EDGE  MMS1.2
Class 12, Weight: 120 grams (with the  WAP2.0, JAVA, Ringtone & Picture
standard battery), Dimensions: 114 x download
66x 11.9 mm, Display: 2.5” 320 x 240  T-flash / USB
pixel 262K TFT Color Touch ，65K color  Games: 2
for WM OS, Battery: 1300mAh  Optional: FM, Motion Sensor

64
 Free download | flare.com.pk Latest LapTop Tech Tool

Sony Vaio VGN-SR46GD/B HP Pavilion dv6-1265TX

Rs. Rs
129,990 95,990

Restrained and in control, the matte black finish is an expression of quiet
strength. Its small size and great specs are ideal for mobile computing. Sporting a
unique cylindrical design, it comes with an isolated keyboard for easy input. New
Switch mode changes settings at the press of a key.
Specifications

Genuine Windows Vista Business

Intel Centrino 2 Processor Technology

Processor Name Intel Core 2 Duo Processor P8700 (2.53 GHz)

Pre-installed/Max 4 GB DDR2 SDRAM

Hard Disk Drive 320 GB (Serial ATA, 7200 rpm)

Drive DVD+RW/+R DL/RAM Drive
The new dv6 widescreen panel offers you a new screen size that is ideal for
both computing and entertainment modes. Use the ample horizontal space for
widget and toolbars and enjoy a great movie experience in their original format.
Specifications

Genuine Windows Vista Home Premium 32-bit

Intel Core2 Duo Processor P7550 (2.26GHz)

Standard memory 2048 MB

Memory type DDR2 800 MHz

Hard disk 320GB SATA

LightScribe SuperMulti 8X DVD+RW with Double Layer Support

Acer Aspire 5738 Compaq Presario CQ61-221TU

Rs. Rs.
63,990 64,900

Get the sure ticket to high-def cinematic fun and powerful mobile perform-
The 15.6-inch Compaq Presario CQ61-200 with Microsoft Windows Vista
ance! With the Aspire 5738, riveting action, realistic audio and rich visuals play
Home Premium or puts the versatility and productivity of notebook computing
like a true theater. And, complementing the brilliant performance is the daz-
within your reach.
zling glow of Acers Gemstone notebook design sure to capture attention wher-
Specifications
ever you go.

Free Dos
Specifications

Intel Core 2 Duo Processor T6500

Genuine Windows Vista Home Premium

2.10 GHz, Level 2 cache 2 MB

Intel Core 2 Duo Processor T6500 (2.1GHz)

Standard memory 2048 MB

3GB (1 X 1024) + (1 X 2048)

Memory layout (2 x 1024 MB)

Dual-channel DDR2 SDRAM support

Hard Disk 5400 GB

Dual-channel DDR2 SDRAM support

Storage controller SATA Hard Disk Drive

DVD-Super Multi

Super Multi DVD Writer (+/-R +/-RW) with Double Layer support

Dell Vostro Caffeine 1015 Apple MacBook Pro 2.66GHz 15.4"

Rs Rs.
62,990 185,000

The Vostro 1015 configures similarly with the Vostro 1014 but comes with a
larger display of 15.6-inch. The Vostro 1015 runs on Intel Core 2 Duo processor
with great battery life. It comes with up to 4GB of RAM, up to 320GB of HDD,
built-in optional drive, an integrated 2-megapixel camera, a 5-in-1 media card
reader, four USB ports, Wi-Fi 802.11n and Bluetooth.
Specifications

Free DOS

Intel Core 2 Duo Processor T6670 (2.20GHz)

2MB L2 Cache / 800MHz FSB

4GB DDR2, 800MHz, Two slots up to 4GB

320GB SATA 5400RPM

DVD Dual Layer Burner
Precision aluminum. The new gold standard. Carved from a single block of alu-
minum, the new MacBook Pro unibody enclosure is slim and streamlined with a soft-
brushed surface and stunning contours. But its not all about beauty.
Specifications

2.66GHz Intel Core 2 Duo processor with 3MB on-chip shared L2 cache run
ning

320GB 5400-rpm Serial ATA hard drive

8x slot-loading SuperDrive (DVD+R DL/DVD+RW/CD-RW)

NVIDIA GeForce 9600M GT graphics processor; and NVIDIA GeForce 9400M
graphics processor with 256MB of DDR3 SDRAM shared with main memory
65
 Tech Tool Accessories
NFINITI Giga
Buffalo has released the latest in their
NFINITI Giga line of routers, this one
being the easy-to-remember WZR-
AMPG300NH. This draft-N piece of
WiFi equipment all supports the
previous 802.11a, b and g and brings real
transfer speeds of up to 153Mbps. The
NFINITI Giga router also supports
MIMO technology with it's 3 big
antenna's and WPA2 certification for
your protection.
Dell - 5330dn Laser Printer
The fastest laser Dell sells, the
5330dn can print at a speed of
up to 48 pages per minute and
comes with a duplexer and
comprehensive networking
support as standard. Add in
low running costs, a massive
duty cycle and loads of paper
handling options and you've
a real business workhorse,
more than capable of
handling general office
printing needs.
Export portable dvd player (only55 USD)
Support CD / VCD / DVD / MP3 / MPEG4
playback, picture here
Support SD / MS / MMC cards
Support AV input / output function
Support TV functions (optional)
Can support 200 television channels full cover
wirelines;
Use of international lines, compatible with PAL
& NTSC or PAL & SECAM standard
High-speed USB interface
Screen can be rotated 180 ° can be arbitrarily
adjust the angle of view
Full-function remote control, and
convenient operation
Support 2-way power input mode
Single rechargeable lithium batteries,
Support games and play 300 games,
operation support Gamestick
66
Free download | flare.com.pk
Housing Camera
The secret behind the
popularity is the logic of
electronics vs. mechanics.
There is a device called a
shutter that sits in front of the
digital SLR sensor, blocking it
from light. When you take a
photo, the shutter (made up of
two curtains) opens and
closes. This mechanism is
instant and extremely fast.
Whereas in compact digital
camera there is no such mechanism. Every time you take a snap the
sensor gets activated electronically.
The Digital SLR camera thus, captures a million dollar shot without
any delays. Anyone with an eye of perfection and need for the
ultimate experience might go for a digital SLR camera. With a
Digital SLR camera in hand one can never miss a great photo.
Sony Ericsson Xperia Pureness
X5 Preview
Sony Ericsson has decided to take
its Xperia range of phones
decidedly upmarket with the
launch of the Sony Ericsson Xperia
Pureness.
Whereas other Xperia phones are
high-end smartphone affairs that
come with virtually every feature
you can think of, the Xperia
Pureness is, well, pure! It's a fashion
phone first and foremost, and its
main claim to fame is its stunning
see through screen, which can be
seen on both sides of the phone.
Latest MP4 Player with
Digital Camera (PL-341)
2.4-inch TFT 260K true
color screen
Built-in Digital
Camera (2.0M Pixel)
TF card slot
FM, ID3, voice recording,
repeat and follow-read
function
Audio play function: used for
playing various audio formats, including MP1/MP2/
MP3/WAV/WMA/ASF/WMV
Picture browse function: is used to browse various pictures
of digital screen, support JPEG picture format
7EQ: Normal/Rock/Pop/Classic/Soft/Jazz/DBB
7 play formats: Normal/Repeat One/Folder/Repeat
Folder/Repeat All/Random/Intro
Multi-language available
Build-in lithium battery
Accessaries: Charger, Headset, User's Manual, Drive Disk,
Free download | flare.com.pk
Mickey Mouse Speakers
The Disney character is represented in these
speakers by its 2 enormous ears (circles) that
have become a trademark for Mickey along
the years. The speakers are powered by USB
and have an output sound power of 3W (1,5
per each speaker).
Dimension: 14×11.5×8.5cm (approx.)
Weight: 410g
Big-Power-Green-Laser-Pen
Product Description
1) Wavelength: 532nm
2) Output power: 5mW -100Mw
3) Working voltage: DC 3.0V
4) Working current: < 280mA -350mA
5) Laser shape: DOT
6) Dimensions: 13.5(dia. ) x 162 (L) mm
7) Battery: 2 x AAA
8) Case material: Brass
9) Operation temperature: 20-30
10) Storage temperature: -10-50
A-DATA SH93 Portable Hard Drive
The SH93 portable hard drive from A-DATA
demands that you abuse it. It is engineered to take
in the pain; enabling to survive getting drowned
underwater up to one meter deep for 30
minutes; still functioning after a 1.22-meter
drop to solid ground. Besides being a
masochist, the A-DATA SH93
portable hard drive is beautifully
designed in rubber material
casing and comes in bright
yellow and red. The wrap-
around USB cord is
conveniently stored and
avoids getting lost. No word
yet when this baby comes out, but
you better get your whips... er, laptops
ready.
Tech Tool
Executone Phones
Executone VoIP Telephone allows you to make voice telephone
calls over the Internet using your Internet connection. VoIP
converts your voice to a digital signal that can travel over the
Internet until it reaches the destination where it is converted back
to a voice signal. To use VoIP you need to have a high speed
Internet connection, also known as a broadband connection.
However, you don't need any special equipment
, you just need your regular home
telephone and a special adapter for
your phone that will change the
signal your voice travels in. You can
hook your regular telephone up to
your cable model or through the
adapter and send calls as you
normally would. Also, there is
no limitation on how many
phones you can hook up
with VoIP.
Bluetooth Headset (S9)
Product Description
Kit includes Headset, Travel Adapter, User Manual
Sleek, behind-the-head style, Compact 1.3 cm speakers help
provide comfort and a snug fit in the ear, Works with all
compatible Bluetooth-enabled phones,
Stream music from a compatible Bluetooth-
enabled stereo music phone or from a
compatible Bluetooth- enabled MP3
player, Long play time C up to six
hours of play from a single charge,
Music mutes or pauses when calls
come in and resumes once
the call has ended
Control music and calls from the
headphones Water and sweat
resistant Supports Bluetooth Advanced Audio Distribution
(A2DP), Audio Video Remote Control (AVRCP), Hands-free
(HFP), And Headset profiles
Shure SE115 Sound Isolating Earphones
You'll surely love the Shure SE115 as
it provides better bass handling
compared to its predecessor, the Shure
SE110. These earphones have Second
Generation Dynamic MicroSpeakers,
delivering detailed, warm,
and rich sound. They
have sound isolating
sleeves that prevent
outside noise from
hampering your audio
experience. You can enjoy all the details of
your favorite music in almost all
environments. The sound isolating sleeves are
flexible, soft, and offered in different shapes
and sizes, thus providing a comfortable and secure fit
67
 Tech Tool Game Review Free download | flare.com.pk

Dead Space Extraction has been built from the ground up to offer a more
strategic, story-oriented experience that acts as a second meaningful entry in the
Dead Space universe. Extraction pulls no punches and delivers an
uncompromised horror experience, complete with the series' famous strategic
dismemberment, spooky atmosphere, and intense action.
Extraction also includes some helpful secondary features straight from its
precursor to make your life a bit easier. By using your built-in stasis module, you
can temporarily freeze necromorphs and certain environmental obstacles in place
to make de-limbing easier or to get through fast-moving objects like fan blades.
Kinesis, on the other hand, lets you pick up items from a distance and toss them as
weapons or add them to your inventory. One bit of
weirdness about kinesis is that you can use it almost
whenever you want, which allows for some possibly
awkward cutscenes during which you can break
immersion by telekinetically harassing a teammate or
tossing objects around without any reaction whatsoever.

Heroes Over Europe is a World War II air combat game that lies firmly in the
arcade category. While this means you can jump into a Spitfire and shoot down
Nazi planes without having to worry about losing ammunition or stalling your
plane, it also results in a game that just isn't rewarding to play. The repetitive
missions, terrible voice acting, and shallow difficulty curve all conspire against
Heroes Over Europe, which stalls before it even leaves the runway.
The campaign follows a rough chronological structure, as certain missions with
the earlier squadrons are only playable once they've been unlocked later on in the
game. Each squadron has its own set of airplanes to fly with, and you can unlock
more as you progress, especially if you play at the higher difficulty and perform
secondary objectives. The greater problem is that the game is just too repetitive.
Each mission may take place in a different location, but the challenges all revolve
around dogfighting and bombing, which are often repeated many times over in
each mission. There are some imaginative objectives, such as staving off a group of
bombers while fire engines try to extinguish a blaze--but shooting planes out of the
sky and bombing static targets certainly becomes repetitive in this game.

The MotorStorm series has already sent you careening along muddy cliffsides
and barreling through lava-filled landscapes. Now with MotorStorm Arctic Edge,
you can hop in a snow machine and race through drifts of slippery snow. Arctic
Edge may be portable, but it otherwise encapsulates all the pros and cons of this
series' fast-paced off-road racing. The usual franchise foibles are also in play, such
as supersensitive physics that make things feel a bit too out of control. As of this
writing, online connection issues are also a problem, so your multiplayer mayhem
may be limited to local ad hoc races. Yet like its PlayStation 3 predecessors,
MotorStorm Arctic Edge mostly overcomes its flaws by letting you take to the
unique courses and get rowdy.
It's a testament to Arctic Edge's intricate tracks and energetic racing that its
notable problems are so easy to overlook. Aside from its online issues, this is what
you'd expect from a MotorStorm game in portable form, and the multifaceted
courses and vehicle variety provide plenty of reasons to keep returning, even after
you've completed the Festival. If you want to kick up some snow and dirt, this is a
fun way to do it.

The Ninja Gaiden Sigma 2, the enhanced release of the original Xbox 360 action
game on the PlayStation 3. Mind you, not every addition in this new version is an
important one. Was anyone truly begging for the ability to jiggle the female leads'
enormous breasts using the Sixaxis motion functionality? But pointless new
mechanics aside, Sigma 2 adds three new excellent single-player levels to the
campaign featuring three different
heroines, each of which is terrific fun to
control. Even better, you can join
another player online in a substantial
number of cooperative arenas, where
you'll find double the flash and double
the entertainment. This version of
Ninja Gaiden II is notably better, and it
offers enough extra content that even
those who have already played and
enjoyed the initial release should consider adding it to their game libraries.
68
Free download | flare.com.pk Tech Tool

Mech games come in two varieties. You've got the West's MechWarrior
tradition, characterized by hulking, barbaric monstrosities, and the East's Gundam
or Macross tradition, characterized by lithe and agile bots. With the release of
Chromehounds last year, From Software seems to want to corner the mech market,
offering the best of the East and the West. And with Chromehounds
accommodating the grognard sect, it seems only
natural that Armored Core's already booster-
engine-friendly action would transition out of
that market in favor of the fast-paced arcade-style
experience. In many ways, Armored Core 4 trims
the fat from the series, removing or toning down
some of the interesting but not particularly well-
executed aspects of the game. But to compensate,
the developers layered on a heaping helping of butter by ramping up the intensity
and action, as well as simplifying the mech-building process. However you cook it,
Armored Core 4 offers a delightfully unhealthy amount of mech-busting fun.

Darkest of Days doesn't just ask you to suspend your disbelief: it begs you, it
implores you, it pleads with you to do so. This isn't because its outlandish premise
is hard to buy into, because while the time-traveling story is silly nonsense, it's
clearly meant to be a not-so-subtle excuse to let you shoot Confederate soldiers
with anachronistic weapons. No, the parts that strain belief involve enemies with
no sense of self-preservation and friendly soldiers that fail to notice you're
shooting American Indians with a submachine
gun. You should expect to encounter a load of
similar silly oddities in this highly problematic
single-player shooter. Yet there are moments that
make you see the fascinating game that Darkest of
Days almost was. A few great ideas begin to take
form in its final third, when the level designs begin
to shine and you leave the dreadful muskets and
rifles of the early game behind you. But a few
sparkles of cleverness aren't enough to energize this dull, bizarre journey.

Mini Ninjas is a decidedly different turn for developer IO Interactive, maker of

the Hitman series. This action adventure is low on gruesome assassinations and
high on lighthearted fun, but that doesn't mean fans of stealth-kill simulators, or
anyone else for that matter, should skip over it. Mini Ninjas is an approachable and
enjoyable game with a charming art style that brings its lively world to life. There
are a few kinks that present some minor annoyances, but they don't detract too
much from what is overall a delightfully plucky adventure.
Mini Ninjas is a linear adventure split up across sprawling levels. However, the
journey is more than a simple waltz from point A to point B. The broad and inviting
level design encourages exploration and creates the illusion of a lush, open world.
Each level has a sprinkling of hidden paths that lead to shrines, enemy
encampments, or collectibles, some of which are used to mix helpful potions. You'll
also find shortcuts that can lead you around a confrontation, and scenic paths that
are as treacherous as they are beautiful. The level design does a great job of making
the game feel like one cohesive journey, a singular quest to rescue friends and
defeat the bad guys.

The third time is the charm for Traveller's Tales--logical puzzles and great
offline co-op play make this the best Lego game yet.
Now that Traveller's Tales has conquered a galaxy far, far away, it has set its
sights on giving a Lego makeover to a more terrestrial franchise. Lego Indiana
Jones: The Complete Trilogy lets you reenact the key scenes from the first three
Indiana Jones movies, with a blocky twist
only Lego can provide. The idea of children's
building toys pasted atop action-packed
adventures may seem strange--and seeing a
Lego monkey is rather unnerving--but the
enduring charm of the movies is the perfect
foundation for some small-scale tomb
robbing. The surprise is, even without a
nostalgic-powered handcuff fastening you
to these stories, the seamless co-op and clever puzzles should be enough to draw
even the Indy ignorant into the experience.
69
 InsighT Flare Report Free download | flare.com.pk

United States Texting Cell phone-a better life

Championship partner!
wo new surveys on cell phone use

A
fter the tears (and there were tears), texts and frantic thumb
work, Kate Moore, 15 years old, came from behind to win the
best-of-three finals round of LG’s U.S. National Texting
Championships.
Ms Moore, from Des Moines, Iowa, beat Morgan Dynda, 14 years old,
T show that Americans love their
handsets, possibly to the detriment of
their spouses and
lives.According to a survey of 645 U.S.
women commissioned by shoe retailer
social

for the USD50,000 prize by being first to text an error-free modified Zappos.com and payment service Bill Me
chorus from “Zip-a-Dee-Doo-Dah.” Later, 31 per cent of respondents ranked their
Ms Dynda was in New York for a second straight year to compete for phone or PDA as “most important” in
the texting title, which began as a promotional campaign for LG’s cell managing their work and home lives, ahead
phones three years ago. “I’m just, like, completely stunned right now,” of their significant other and hired help.
Ms Moore said. “You’d One reason is that it helps them bridge
professional and personal responsibilities. When asked how often they’re
never think a girl from
multi-tasking those roles, for example, helping kids with homework while
Iowa would win
fielding a co-worker’s calls, nearly a quarter (24 per cent) said this happens
something this big in
daily.
New York.” Minutes Meanwhile, Best Buy’s wireless unit, Best Buy Mobile, commissioned
earlier, she had joked a survey of 1,000 U.S. adults that furthers the phone-as-lifeline premise.
about buying Coach About 60 per cent said they’d rather drink no alcoholic beverages for a
purses and “a pony” if week than give up their cell phone for the same period of time (though 23
she won. per cent sent a text message while intoxicated). The percentage of
Over two days in a teetotallers was greater than those who said they’d give up TV (33 per
TV studio made up to cent) or have their teeth drilled at the dentist (15 per cent) rather than turn
look like an arena, the off their phones.
competition whittled 21 Best Buy’s study also included findings on text-messaging. More than
finalists down to the Kate Moore, second from left, has her arm raised as her half (51 per cent) of respondents said they’d read texts while driving, and
two teenagers. Over mother, far right, reacts to her winning the 2009 LG U.S. 34 per cent had fired them off while behind the wheel. About a quarter
National Texting Championship. looked at a spouse, partner or child’s text messages without that person’s
five rounds, contestants
permission (maybe one of those less-important significant others).

texted phrases on LG-distributed phones - no iPhones or other handsets
allowed - while jumping obstacles on a treadmill, enduring heckling and
while blindfolded, the latter inspired by a Harris Interactive study in
which 42 per cent of teens said they could text with their eyes shut.
The text trials were tense, even without the emcee repeatedly noting
Cell phone elbow a
the tension. Family members and the finalists eliminated earlier in the
day yelled and whooped for their favourites, and the winners from 2007
and 2008 went head-to-head to warm up
surging disease
the crowd, like homecoming queens irst there was carpal tunnel
returning to pass on the crown (and
compete for a 50-inch LG plasma TV).
LG representatives said that more
than 250,000 people competed this year,
with online competitions testing speed
F syndrome, then BlackBerry thumb
and then texting thumb. With the
release of the Palm Pre and Apple’s
impending iPhone 3.0, consumers may want
to watch out for so-called “cell phone elbow,” the latest in a string of tech-
and accuracy, “text-ins” during MTV related ailments.
programmes, and live qualifying events A report published in the Cleveland Clinic Journal of Medicine warns
in cities around the country. of cubital tunnel syndrome, or cell phone elbow, an aching or numbness
in the forearm and hand caused by too much time spent gabbing on one’s
“It’s gone from an event with nice PR
mobile.
legs to a programme with real
Increased pressure on the nerve in the forearm from prolonged cell
continuity,” said Tres McCullough, co- phone use leads to decreased blood flow and causes pain and tingling,
founder of ad firm Fathom write physicians Michael Darowish, Jeffrey Lawton, and Peter Evans. It’s
Communications, which worked with LG the second most common kind of nerve compression syndrome behind
on the event. carpal tunnel and can lead to “permanent motor deficits.”
Next up? Global competition. “The exact incidence of cell phone elbow is not known, but anecdotal
New York: Kate Moore, a Des Ehtisham Rabbani, LG’s vice president of reports and our own clinical experience indicate that its incidence parallels
Moines, Iowa, high-school student,
holds her texting trophy.
product strategy and marketing, said the the rise in the use of cell phones and computer workstations,” they add.
company is planning for a “mobile world The solution? Don’t talk on your cell phone as much, and the doctors
cup” in the fall, with winners from the U.S., Korea, Brazil and other also recommend avoiding activities that keep the elbow flexed more than
countries participating. 90 degrees for long periods of time. On the other hand, cell phone addicts
U.S. winner Ms Moore got teary on the brink of elimination - Ms may take comfort in a Scientific American story on cell phone elbow in
Dynda won the first round and finished first in the second round, though which Michael Hausman, chief of hand and elbow surgery at New York’s
Mount Sinai Hospital, says, “It’s not actually caused by anything. There
a mistake on her part kept Ms Moore’s hopes alive. At the end of the
are hundreds of millions of people who talk on cell phones who are never
finals, as the confetti guns exploded and Ms Moore’s phone vibrated to
symptomatic. Someone who gets this has a predisposition to have the
confirm her win, tears came full force - from her, her mother in the problem.”
audience and apparently her dad back home.
He adds, “The use of the cell phone doesn’t cause this problem. A
70 person with a predisposition to this problem.

Free download | flare.com.pk
The 'kingpin' of
cybercrime nets by US
Gonzalez paints him as a rising star in the cyber underground
and launched what he calls "operation get rich or die trying",
targeting Fortune 500 companies with his data-theft operations
28 year old American, believed by
A
prosecutors to be one of the nation's
cybercrime kingpins, was indicted
along with two Russian accomplices
on charges that they carried out the largest
hacking and identity-theft caper in US history.
Federal prosecutors alleged the three
masterminded a global scheme to steal data from
more than 130 million credit and debit cards by
hacking into the computer systems of five major
companies, including Hannaford Bros
supermarkets, 7-Eleven and Heartland Payment
Systems, a credit-card processing company.
The indictment in federal District Court in
New Jersey comes after at least five years of
criminal activity that has seen the alleged
orchestrator, Albert Gonzalez of Miami, fall in
and out of the federal grasp. Detained in 2003,
Gonzalez was briefly an informant to the Secret
Service before he allegedly returned to commit
even bolder crimes.
Authorities have previously alleged that
Gonzalez was the ringleader of a data breach that
siphoned off more than 40 million credit card
numbers from the TJX companies and others last
year, costing the parent company of the TJ Maxx
retail chain USD200million.
Gonzalez is in federal custody in New York,
awaiting trial for alleged efforts to hack into the
network of the national restaurant chain Dave &
Buster's. He also faces charges in Boston in the
TJX matter.
Gonzalez is "a very important player in a
sophisticated ring that has real results at the street
level of bank, retail, debit and credit card fraud,"
said Seth Kosto, an assistant US district attorney
in New Jersey specialises in computer fraud. The
indictment, interviews and recent court
documents in the cases pending against Gonzalez
paint him as a rising star in the cyber
underground. He launched what he called
"operation get rich or die trying", targeting
Fortune 500 companies with his data-theft
operations, according to documents filed in the TJ
Maxx matter.
These documents say he threw himself a
USD75000 birthday party and at one point
lamented he had to count more than USD340000
by hand because his money counter had broken.
Federal investigators say Gonzalez is a high-
school graduate and self-taught programmer who
cut his criminal teeth as a leader in the self-styled
Shadow-crew, an online credit card hacking ring.
In 2004, 26 leaders of the 4000-person ring were
arrested and convicted. "He was one of the key
leaders," Scott Christie, a former prosecutor who
worked on the case, said.
Gonzalez was not charged when he was
arrested in 2003 because he agreed to become an
informant for the Secret Service following his
arrest, Justice Department officials said. In
November 2004, the government permitted him
to move from New Jersey to Florida, where much
of the subsequent hacking took place. He was
arrested over the Dave & Buster's hacking scheme
in May last year and has been in detention since.
The trio made extensive efforts to conceal their
activities, registering the computers they used
under false names and communicating online
under a variety of screen names. The three were
charged with gaining unauthorised access to
computers, computer fraud and conspiracy to
commit wire fraud. Gonzalez faces up to 25 years
in prison and USD500000 in fines.

Flare Report InsighT
Cyber crooks
riding social-
networking
wave
hacking incident report released
A Monday warns there has been a
steep rise in attacks at social-
networking hotspots including
wildly popular micro-blogging service Twitter.
Hackers are not just hunting for victims in
the flocks of people at social networks. They are
also using Twitter to command “botnet” armies
of infected computers, according to Internet
security specialists.
“Any website with a huge user following is
now attracting the bad guys,” said Ryan
Barnett, director of application security
research for Breach Security.
Facebook became an Internet star after
opening its platform to widgets, mini-
applications made by outside developers, and
now boasts more than 250 million members.
Barnett was among the authors of a Web
Hacking Incidents Database Bi-Annual Report
that concluded social-networking was the most
popular “vertical market” for hackers in the
first six months of this year.
The prime targets for attacks in 2008 were
government and law enforcement websites,
according to the Web Hacking Incidents
Database.
Researchers analysed computer security
incidents worldwide, finding the number of
Web attacks jumped 30 per cent from the same
period last year. Hackers targeted social
networks in 19 per cent of the attacks.
“If you look back at 2007 and 2008 reports,
criminals who are profit-driven with an end
goal of identity theft were targeting e-
commerce websites,” Barnett said. “What we
started to see last year is that they are
continuing to do that but that they have really
branched out.”
Twitter’s appeal to hackers includes an
ability to play the odds by routing short, tainted
messages to thousands of computer users
simultaneously. Unseen malicious code infects
machines that haven’t been properly updated.
Computer viruses can be hidden in files
offered for sharing at Twitter, and in third-
party programs that promise to enhance
micro-blogging service capabilities. The
account was being studied by Twitter’s security
team and was “one of what appeared to be a
handful” of command-and-control accounts at
the California-based micro-blogging service,
according to Nazario.
Web browser makers need to work more
closely with application developers, and
computer owners need to be more vigilant
about updating software their machines use to
deal with data on the Internet, according to
Barnett.

71
 Exclusive Flare Report
he Global Wireless Markets continued to
T grow rapidly especially in India and
China where the carriers (together) are
adding around 20M new subscriptions
every month. China crossed the 700M
subscription mark in July while India’s total went
past 450 in August. Overall, the global
subscriptions penetration is above 64 per cent.
During 2009, services revenues further tilted
towards data services, increasing 21 per cent from
2008 EOY.
The overall global mobile revenues
(including equipment) for the year are
expected to stay flat as the impact of
recession was felt in many geographies in
the first half of 2009. While countries like
US, Japan, China, and India showed
very little signs of pullback, most of
Europe (except France) and the
developing world are expected to
experience a decline in overall service
revenues in 2009. For the first time,
mobile data contributes approximately
quarter or 25 per cent of the total global
service revenues. Additionally, except
for India, all major markets have their
data contribution percentages above 10 per
cent.
For some leading operators, data is now
contributing over 40 per cent of the overall
revenues. However increase in data
ARPU is not completely offsetting the
drop in voice ARPU for most
operators. From the true and tested
SMS messaging to the new services such as
Mobile Advertising, Social Networking,
Global Wireless Data Market
Messaging accounts for the lion share in data service revenue. However, other
services such as Mobile Music, Mobile TV and video streaming, Voice navigation,
PNDs, Mobile Games, IMS, LBS, Mobile advertising, and others have gradually
chipped away the share from messaging
Commerce, Mobile Wallet, and others, different
services helped in adding billions to the revenues
generated in 2009. US continue to lead Japan and
China in total mobile data revenues by a healthy
margin.
NTT DoCoMo continues to dominate the
carrier ranking in terms of mobile data service
revenues, however, Verizon Wireless which
became number two replacing China Mobile is
slowly edging towards the number one spot and is
likely to overtake DoCoMo within the next few
quarters.
The velocity with which the smartphones are
being introduced into the market, one wonders if
in five years, we will be using the moniker to
describe devices and if the "dumbness" in the
device market will be practically eliminated. Led
by Apple’s Appstore success, significant
investments are pouring into the appstore world.
In parallel, the debate over apps vs. mobile web is
intensifying. The implications of the transition will
be significant on the ecosystem on many levels.
Though 4G as a standard hasn’t been defined
yet, the discussions around LTE (and to some
72
extent WiMAX) grew intense and started climbing
the slippery slope of the hype curve. Many
prominent operators have come out in support of
LTE with Verizon being the most aggressive in
launching their next generation network in 2010.
Chetan Sharma Consulting conducted its
semiannual study on the global mobile data
industry.
We studied wireless data trends in over 40 major
countries - from developed and mature markets
such as Japan, Korea, UK, and Italy to hyper
growth markets such as China and India. This
In 1998, the developed world
accounted for 76 per cent of
the subscriber base, in 2008;
the percentages have flipped
with developing world now
accounting for 76 per cent of
the subscriber base and are
likely to increase to 85 per
cent by 2018. The top 10 na-
tions by subscriptions are:
China, India, US,
Russia, Brazil, Indonesia,
Japan, Germany, Pakistan
and Italy
note summarizes the findings from the research
with added insights from our work in various
Free download | flare.com.pk
global markets.
Impact of Global Recession
Telecom in general fared better than other
industries. In some regions, it hardly caused a
tremor. However, in most nations, the impact was
acutely felt by the operators. Amongst the
operators we studied, only 3, SK Telecom, O2 UK,
Telefonica, T-Mobile Germany and Austria,
Vodafone Germany and Italy, KTF experienced
increase in both the data ARPU and overall ARPU
during 1H09 (and some of increase was due to
the fluctuation in international currencies).
Looking at the data at a country level,
almost all nations noted a decline in
overall ARPU and majority in data
ARPU. However, almost everywhere
data for 1H09 improved over 2H08
indicating that the recession had a
worse impact on the wireless sector
last year compared to this year and in
general the conditions in the telecom
microcosm are improving globally.
Rule of Three is kicking in most
markets with smaller players having to
consider the M&A option to remain
viable. T-Mobile/Orange, Bharti/MTN
tie-ups are just the start of that process.
Service Revenues
US extended its lead over Japan as the
most valuable mobile data market in service
revenue with US adding USD20.6B vs.
USD16B for Japan in 1H 2009. China with
USD8.6B was ranked number 3. US
registered the highest growth amongst the
top three with over 39 per cent increase from
EOY 2008 levels followed by Japan and China at
five per cent.
The top 10 nations by service revenues are: US,
China, Japan, France, Italy, UK, Germany, India,
Spain and Brazil. The top 10 nations by data
service revenues are: US, Japan, China, UK, Italy,
Germany, France, Korea, Spain, and Australia.
NTT DoCoMo continues to dominate the
wireless data revenues rankings with almost
USD8B in data services revenue in 1H09. Almost
45 per cent of its overall revenue now comes from
data services. DoCoMo also crossed the 50M or 90
per cent 3G mark in June. NTT DoCoMo was
followed by Verizon Wireless, China Mobile,
AT&T, KDDI, Sprint Nextel, Softbank Mobile, T-
Mobile USA, O2 UK, and China Unicom to round
up the top 10 operators by wireless data service
revenues.
The top 10 global operator groups now account
for over 63 per cent of the global mobile data
revenues. Each of the top five carriers is expected
to exceed USD10B in yearly mobile data service
revenues in 2009. Data revenues for the top 10
operators increased 10 per cent from 2H 2008 and
now account for almost 48 per cent of the global
mobile data revenues though their subscriber
Free download | flare.com.pk
share is around 30 per cent. The biggest jump in
data revenues was experienced by Verizon, AT&T
and Softbank. DoCoMo suffered a two per cent
decline compared to 2H08.
Most of the operators in developed nations are
contemplating future strategies to boost data
revenues such that the decline in voice revenues
is at least compensated for. There are very few
operators who have experienced increase in
overall ARPU. China reported approximately
USD8.5B in data revenues for 1H09 and the
percentage contribution from data services is
around 28 per cent, data ARPU is around USD2.7.
For India, data ARPU continues to stay around
USD0.50 as most of the new adds are voice only
subscribers and there is continued price pressure
in the market.
China Mobile remains the most valuable
telecom operator with over USD200B in market
cap. It is followed by Vodafone at around
USD122B. Telecom groups in mature markets
are under enormous pressure to either come up
with a global expansion strategy or accelerate
their existing plans.
In 2009, SMS’s vice like grip on data revenues
continues to loosen a bit with many carriers
seeing an increase in non-SMS data revenues. On
an average, Japan and Korea have over 70 to 75
per cent of their revenue coming from non-SMS
data applications, US around 50 to 60 per cent,
and Western Europe around 20 to 40 per cent.
NTT DoCoMo has been at the cutting edge of
the mobile data evolution by creating new
markets. They are exploring new technologies
and social experiments ahead of almost anybody
else in the market. Our long history with the
Japanese and Korean markets has taught us that
while the individual strategies in each market
will differ, one should study the trends,
technologies, and ecosystem dynamics in these
markets to get a sense of what’s coming.
ARPU
Most of the major operators around the world
have double digit percentage contribution to
their overall ARPU from data services. Operators
like DoCoMo, and Softbank are over 44 per cent.
KDDI, 3 Australia, 3 Italy, 3 UK, Vodafone UK,
O2 UK, KTF, Telstra, and 3 Sweden exceeded 30
per cent and many others are on the verge of
crossing the 30 per cent mark.
3 Australia reported the highest increase in
data ARPU from 2008 with 31 per cent growth.
Other notable percentage increases in ARPU
were from 3 Italy, SK Telecom, KTF, T-Mobile
Germany, 3 Sweden, and T-Mobile Austria. The
Japanese operators saw a decline in ARPU by 3
per cent. In terms of absolute dollar amount,
NTT DoCoMo leads the pack with USD25 data
ARPU.
The biggest percentage contribution by data
ARPU has been consistently registered (since
The second quarter was
dominated by two
blockbuster launches of
iPhone 3GS and Palm Pre.
While iPhone continued to
attract new customers, Pre
suffered from a less than
adequate launch strategy
mid 2002) by two Philippines carriers – Smart
Communications and Globe Telecom with over
56 per cent (or USD3) contribution coming from
the data services. Philippines is also the most
active messaging nations where users average a
message/hr round the clock though US txters
have had the most acceleration in use.
Mobile Data Traffic
We have been calling attention to the
tremendous increase in mobile data traffic for
some time. The discussion has hit mainstream
and many operators are scrambling to nail-down
their short-term and long-term strategies to
manage the data traffic growth in their networks.
See our paper on the subject "Managing growth
and profits in the yottabyte era." The
recommendations discussed in the paper are
slowly been adopted by various vendors and
operators worldwide.
The global mobile data traffic is expected to
exceed an Exabyte for the first time in 2009. In
fact, the data usage is growing so fast that next
year, the two territories experiencing the most
growth - North America and Western Europe are
going to exceed an Exabyte in mobile data traffic.
Yer 2010 will also mark the first year when
the total number of mobile broadband
connections will exceed the total number of fixed
broadband connections.
Subscriptions
The global mobile market continues to grow
at an explosive pace and is expected to go past
4.5B subscriptions in 2009 and is likely cross the
5B mark in 2010. The global mobile subscriptions
now represent over 64 per cent of human
population on Earth.
China and India continued their red-hot
growth in 1H09. Combined, they added 132M
new subscriptions with India easily surpassing
China in each of the last 12 months in terms of
net-adds. China crossed the 700M subscription
mark in July while India’s total went past 450 in
August. In total, China is still years ahead. In the
meantime, US crossed the 90 per cent
subscriptions mark earlier this year.
In the last 10 years, the growth patterns in the
mobile industry have completely reversed. In
1998, the developed world accounted for 76 per
cent of the subscriber base, in 2008; the
percentages have flipped with developing world
now accounting for 76 per cent of the subscriber
base and are likely to increase to 85 per cent by
2018. The top 10 nations by subscriptions are:
China, India, US, Russia, Brazil, Indonesia,
Japan, Germany, Pakistan and Italy.
China Mobile became the first operator (and
likely to be the only one for a very long time) to
Flare Report Telepedia
cross the 500M mark. It remains the number one
carrier in terms of the total number of
subscriptions followed by Vodafone at 264M.
Telefonica, América Móvil, Telenor, T-Mobile,
China Unicom, TeliaSonera, Orange, and Bharti
Airtel round up the top 10 largest telecom
groups in the world.
Others
Messaging accounts for the lion share in data
service revenue. However, other services such as
Mobile Music, Mobile TV and video streaming,
Voice navigation, PNDs, Mobile Games, IMS,
LBS, Mobile advertising, and others have
gradually chipped away the share from
messaging. Alternate devices with wholesale
cellular agreements are also flooding the market.
In Japan, Mobile Commerce is expected to do
much better than Mobile Advertising. Though not
much talked about, enterprise applications are
also being adopted widely esp. in North America
as more workers become mobile and corporations
seek efficiencies in their operations and supply-
chain.
After falling below the 100M/quarter in Q1,
Nokia rebounded to sell 103M units in Q2 09.
Samsung also exceeded 50M with a strong second
finish at 52M. LG finished a strong third with
almost 30M in its bag and Motorola showed signs
of strength by selling close to 15M units.
The second quarter was dominated by two
blockbuster launches of iPhone 3GS and Palm
Pre. While iPhone continued to attract new
customers, Pre suffered from a less than adequate
launch strategy. By lowering the 3G device price
to USD99, Apple set the new bar in smartphone
pricing leaving the rivals scrambling for response.
The release of a slew of Android handsets sets up
the stage for fierce competition during the
holiday season and into 2010.
China and India represent the biggest
opportunities for the infrastructure providers.
China has launched 3G across the three operators
earlier this year. India is also going through its 3G
spectrum policy and is likely to resolve some of
the contentious issues shortly. Some of the biggest
infrastructure contracts are coming from these
two countries as they look to expand coverage
into rural areas.
Deployment of 3.5G technologies is in full
swing. However, it is the discussion of 4G that is
occupying the headlines, even though 4G hasn’t
been fully defined yet and the current candidates
for 4G are nowhere near the performance goals of
4G (150Mbps/50+Mbps). Many larger operators
have laid out their plans for deploying LTE
starting next year.
73
 Free download | flare.com.pk
Panasonic’s wide
service network
Panasonic products maintain a key position in Pakistan’s consumer
electronic market and consumers always showed their confidence. The
organisation has been introducing innovative & durable products for
Pakistani consumers for many years, which are not only meets the
international standards but unique as well, further the Japanese technology
guarantees its quality and standard.
Now, the collaboration of Panasonic & Sofia Corporation helps to drive
further growth in Pakistani consumer electronic market and this will also
help consumer to find Panasonic product under one roof and also ensure
the consumer enjoys the after sales service of their wide service network
across the country.
Panasonic Plasma & LCD are the number 1 in the world due to its
quality and distinct technology, its panels are being made in Japan and
also being used world’s most expensive and unique technology that is
Alpha IPS, which makes Panasonic Plasma & LCDs a unique & distinct
brand from others.
Further, Panasonic movie & still cameras are very popular due to its
latest technology, size and weight and these are equipped with some
unique features which makes them a preferred brand.
Panasonic partner with Sofia Corporation
Panasonic, the global leader in the manufacturer of consumer
electronics and home appliance products, is looking to expand its market
presence in Pakistan by partnering with Sofia Corporation. The Sofia
Corporation team has a wealth of experience in marketing consumer
electronic products and its distribution.
Syed Waqar Hasan, Sofia CEO, says that Panasonic and Sofia
Corporation
partnership is
very important
and we are
proud to be
associated
with a world
leader
Sofia
and
Corporation Seen in picture Mr. IIiroki Katoh, Mr. Faisal Ekram, Mr. Shoaib Khan
will ensure & Tareen, Manzoor Khan Afridi, Mr. Syed Waqar Hasan, Mr. Jamshaid
play a vital role Sabir with Panasonic & Sofia Corporation’s Staff.
for Pakistani consumers to get original Panasonic products across the
country and also after sales service through its wide service network. It
will also help strengthen relationship of Panasonic and its consumers.

In Case of Emergency numbers
We all carry our mobile phones with names and numbers stored in its
memory. But nobody other than us knows which of these numbers belong
to our closest family or friends. If we were to be involved in an accident or
were taken ill, the people attending on us would have our mobile phone
but wouldn't know who to call. Yes, there are hundreds of numbers stored
but which one is the contact person in case of an emergency? Hence this
"ICE" (In Case of Emergency) Campaign.
The concept of "ICE" is catching on quickly. It is a method of contact
during emergency situations. As cell phones are carried by the majority of
the population, all you need to do is store the number of a contact person
or persons who should be contacted during emergency under the name
"ICE" ( In Case Of Emergency).
The idea was thought up by a paramedic who found that when he went
to the scenes of accidents, there were always mobile phones with patients,
but they didn't know which number to call. He therefore thought that it
would be a good idea if there was a nationally recognised name for this
purpose. In an emergency situation, Emergency Service personnel and
hospital Staff would be able to quickly contact the right person by simply
dialling the number you have stored as "ICE."
For more than one contact name, simply enter ICE 1, ICE 2 and ICE 3
etc. A great idea that will make a difference.

National Synopsis
Samsung captures most
market share
Lahore: Samsung Electronics Co., Ltd., a leading name in consumer
electronics and information technology, is recognised as the global market
for multifunction printers (MFPs) in the second quarter despite strong
global economic headwinds. The rating was awarded by IDC, a market
research firm which accredited 23.4 per cent of the market for A4-sized
machines in the second quarter of 2009.
Samsung had its best showing in
Europe, where it took 35.1 per cent of
the market for A4 colour laser MFPs
and 26.9 per cent for A4 monochrome
laser MFPs in the second quarter.
Samsung printers were number one in
both segments. In colour laser MFPs,
Samsung has maintained the top spot
for two straight quarters, while it was
the first time since beginning sales of monochrome laser MFPs in Europe
that Samsung has topped the marketplace.
“Our success in the second quarter can be attributed to our targeting of
demand for cost-effective printers and solutions during difficult economic
times,” said Y.H. Park, Senior Vice President of Sales and Marketing at
Samsung Electronics’ Digital Printing Division. “Our plan is to continue
to provide suitable products and solutions based on the diverse
documenting needs and environments of our corporate clients.”
Samsung performance was particularly strong in Italy, where both A4
laser printers and MFPs led in terms of number of units sold and revenue
generated. Based on units sold, Samsung’s combined market share for
monochrome and colour laser printers, monochrome and colour MFPs, the
four segments risen from 28.9 per cent in 2008 to 44 per cent in the second
quarter of 2009, making Samsung the dominant brand for printers in Italy.
Based on share of total revenue in the Italian marketplace, Samsung was
first across all four types with 35.6 per cent.

IBM Supercomputers
most energy efficient
Armonk: A new list recently announced found that IBM
supercomputers already deemed the most powerful in the world are also
the most energy efficient according to the findings of the latest
Supercomputing 'Green500 List' announced by Green500.org.
Energy efficiency-including performance per watt for the most
computationally demanding workloads-is a core design principle in
developing IBM systems. IBM offers the broadest range of generally
applicable supercomputers represented on the Green500 List including
Blue Gene, Power servers, iDataPlex, BladeCentre and hybrid clusters.
The list shows that 18 of the Top20 most energy efficient
supercomputers in the world are built on IBM high performance
computing technology. The list includes supercomputers from across the
globe being used for a variety of applications such as astronomy, climate
prediction and pharmaceutical research. IBM also holds 57 of the Top100
positions on this list.
The number one most energy efficient system in the world -- an IBM
supercomputer based on an IBM BladeCenter QS22 at the Interdisciplinary
Centre for Mathematical and Computational Modeling, University of
Warsaw -- produces more than 536 Mflops (millions of floating point
operations per second) per watt of energy.
The world's fastest supercomputer, the IBM supercomputer at Los
Alamos National Laboratories, the machine that first broke through the
petaflop barrier, is ranked the fourth most energy efficient supercomputer
in the world capable of over 444 Mflops per watt of energy, while the
second fastest supercomputer in the world manufactured by Cray is
ranked 90th on the Green500 List, producing only 152 Mflops per watt.
75
 Free download | flare.com.pk

SMS could be the next big thing, but we have to redefine the importance of this
strategic messaging system since companies around the world using this medium in
various applications such as mobile banking, mobile purchasing, mobile bill payment
etc. But, in Pakistan there is a much need to have a different perspective of this
technology so people can facilitate this service as a problem solving solution. SMS can
be used in organisations such as.

1) Hospitals (one can send SMS and get information about doctors and hospitals);
2) Schools/Universities (if students wants to know about their grades they can
send SMS along with their role numbers to receive their grades);
3) Locations (if someone wants to know the directions of the city he or she can
SMS and know about
the specific locations);
4) Fast food deals can be
learnt via SMS; and
5) Companies want to run a
consumer based campaign, they
can do it in least expensive way
compared with other mediums
such as TV, Radio, Billboard etc.

A case study that tells about the

reality after implementing SMS
based solution. With more than six
million Dunkin Donuts consumed
across the world each day, the
SMS marketing campaign, which
has proved successful in Rome
over the past 2.5 months,
represents a new and exciting
promotional tool for the global
chain.
Within the first three weeks of
the campaign, the company was
able to increase its sales in Italy by
nine per cent.
Eocean team says, “SMS is the
next big thing for sure! Our SMS
based business solutions and
consultations are very powerful
tool for many businesses operating
in Pakistan.”
“Today mobile network
coverage is reaching to almost 90
per cent of the total population of
Pakistan, SMS has become one of
the main forms of communication
among the younger generation,
however, a much needed education
is required to use the technology in
correct way. Many organisations
think that SMS is only use for SMS
marketing, nonetheless, if correct
solutions are implemented with well
crafted business strategy, business
can hit bulls eye every time they
use SMS technology.”
76
*****
Free download | flare.com.pk
PTCL’s net profit reaches Samsung team upgrades
Rs9.151bn mark SOS village
Karachi: Pakistan Telecommunication Company Limited (PTCL)
earned Rs9.151 billion net profit for the year ended June 30, 2009 against
Rs2.824 billion in the last year.
The financial results of the company announced at Karachi Stock
Exchange on Tuesday showed that earnings per share also jumped to
Rs1.79 in the year under review against Rs0.55 in the last year.
Although company posted phenomenal profit compared to previous
year, it was majorly due to diluted impact of Voluntary Separation
Scheme (VSS) compared to previous year when it was at a cost of
Rs23.937 billion to the company. In the year under review, the amount on
account of VSS amounted to just Rs92 million.
If the impact of VSS is excluded from the previous year earnings, the
net profit would show negative growth this year compared to last one
because of fall in the total revenue which dropped to Rs59.239 billion
over Rs66.336 billion recorded in the last year. The loss in revenue was
caused by slowdown in retail segment of fixed line.
The cost of services remained almost flat whereas the financing cost
increased during the year.

PTA not violating the
‘freedom of expression’
Islamabad: Senior Executive Vice President (SEVP), Corporate
Development of Pakistan Telecommunication Limited (PTCL) Sikandar
Naqi, has said that Pakistan Telecommunication Authority (PTA) installed
a system to monitor international incoming traffic volumes to identify
antecedents of the carrier and detect any illegal traffic termed as "Grey" in
the common jargon of the telecom market.
In a press statement, Sikandar, on behalf of all licensed operators,
strongly denied the misinformation appeared in certain section of the
media in which it was reported that the PTA had deployed system for
monitoring any personal/private communication, including mobile
phone calls, e-mails and SMS that would violate
public freedom of expression.
"Grey traffic operators bypass the legal
channels to avoid payment of obligatory fees
and contributions," he added. Sikandar Naqi
said that the Grey traffic was not only affecting
rightful share of licensed telecom operators who
had paid handsome amount of money as licence
fees, but were also incurring losses to
Vice President (SEVP), government exchequer, reduction in foreign
Corporate Development of exchange inflows and pose threat to the national
PTCL Sikandar Naqi
security as well.
He said that the system installed by the PTA in 2008, had now been
operational for more than a year and had successfully detected several
cases of illegal traffic termination in Pakistan, saving substantial amount
of money for the government exchequer.
Sikandar Naqi explained that in Pakistan currently a total of 14 LDI
operators were working under the licences from the PTA. The system had
been fully funded by all LDI operators and the PTA was only using it for
monitoring and reconciliation of international incoming traffic to detect
illegal /Grey traffic termination in Pakistan, he added
"Through the system, all telecom traffic coming in Pakistan from
abroad is counted to ensure usage of authorised means to carry out this
business to control illegal telecom traffic, billing verification and quality
of service as required under the law," he said. He clarified that this system
did not have any arrangements for recording voice, SMS or e-mails etc.

National Synopsis
Lahore: Samsung Electronics, the global leader and award winning
innovator in electronics and technology, is set to share its technological
expertise with the underprivileged children of SOS Children’s Village
and nearby dwellings at Dodhial, Hazara Division.
Bringing the world of information to these village kids needed a
complete transformation of the obsolete facility into a pair of modern and
fully furnished computer labs, each carrying 15 latest computers.
Samsung follows an elaborate CSR philosophy, which entails consistent
contributions in uplifting the society, wherever Samsung operates.
The Country Manager of Samsung Electronics Pakistan, Mr Steve Han
said, “This commitment is a part of Samsung’s traditional social-
development program. It aims to foster modern education in
underdeveloped regions, by providing impetus to the endeavours of
sincere organizations like SOS Villages”.
Through this effort Samsung seeks to provide latest computers,
modern facilities and a pleasant ambience, where children can get
modern education. Samsung continues to make extensive deliberations
for
enhancing
the level of
education
in the
remote
areas. For
this
purpose,
Samsung
chose the
SOS
Village,
which
extends
family-based, long-term care and education to children who are detached
from their biological families.
Speaking at the occasion Samsung’s Manager PR, Ms Rabiya Siddiqui
said, “Samsung feels proud and motivated to be a vital contributor to this
social effort, because, we are aware that, in addition to the children of
Dodhial village, a large number of students residing in the nearby areas
also benefit from quality education at this institution, at very nominal
fee. Samsung can thus escalate the social, educational and financial
progress the whole region”.
This particular SOS village at Dodhial was founded in 1982. Samsung
has decided to uplift this facility because, despite an extremely remote
location, this facility provides its students with equal-rights, quality
education and superior training, from Pre-school through schooling &
vocational training. As a result its students exude elevated self-respect
and mannerisms.
SOS Children's Villages is an NGO, active in the field of children's
rights, needs and concerns across 132 countries. Founded in 1949, it has
also won the world-renowned “Conrad N. Hilton Humanitarian Prize”
for extraordinary contributions towards alleviating human suffering. It is
also one of the biggest NGOs working in Pakistan.
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2008 consolidated sales of US$96 billion. Employing approximately
164,600 people in 179 offices across 61 countries, the company consists of
two business units: Digital Media & Communications and Device
Solutions. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs, memory chips,
mobile phones and TFT-LCDs.

77
 Synopsis Flare Report
Ufone BlackBerry on affordable price
Islamabad: Living up to its commitment of
introducing the most innovative and tech savvy
services, Ufone one of the leading telecom
companies of Pakistan, is proud to bring you
the most affordable and exciting BlackBerry yet.
The BlackBerry® Curve™ 8520 is surely to
take the industry by storm with its newest
features which have never been offered before.
It is the lowest priced new generation
BlackBerry in the world, being offered for just
Rs25000. The Gemini (Curve™ 8520) is the most
innovative and competitively priced handset
within the BlackBerry family which has been
designed to satisfy the common man’s
communication needs & to help them stay in
touch while on the move. At the end of
Ramadan, BlackBerry has become a reality
instead of just a dream. It has become the
PIA, PALPA agrees on working agreement
Lahore: Pakistan International Airlines (PIA)
management and Pakistan Airline Pilots
Association (PALPA) have signed for mutually
agreed working agreement to be effective from
August 1, 2009 until 31st July 2011.
MD PIA, Captain Aijaz Haroon appreciated
the efforts of Captain Adil-bin- Qamar and
Captain Nayyer Iqbal for their contribution and
facilitation.
PIA management team consisted of Mr
Salim Sayani, Dy. Managing Director, Capt.
Shuja Naqvi, Director Flight Operations, Mr
Hanif Pathan, Director HRA & C, Mr Imran
Alcatel-Lucent to serve Iraq
Baghdad: Alcatel-Lucent announced that it
has been awarded a new contract by HI LINK
TELECOM LTD, the winner of Western Iraq’s
CDMA fixed wireless license, for the deployment
of its green-field wireless broadband network in
Al Anbar province in the West of Iraq.
Alcatel-Lucent’s cutting-edge wireless
technology will enable HI LINK TELECOM LTD
to deliver high-quality voice and broadband data
services with superior reliability, network
capacity and performance, enabling the new
operator to respond efficiently and rapidly to
customers’ requirements and contribute to
improving communications in the country.
CDMA/EV-DO wireless technology offers an
attractive way to support last mile broadband
access in communities where wire-line access is
difficult to deploy or prohibitively expensive.
78
perfect EID gift from Ufone for anyone who
desires mobility, convenience and confidence to
move among the corporate brass.
The sleek and shiny BlackBerry® Curve™
Ahmed Khan, Director PL & F, Captain Qasim
Hayat, General Manager North, Captain Junaid
Younus, General Manager Training, Captain
Haroon Abdullah, General Manager Planning
and Scheduling, Mr Arif Majeed, and Mr Sohail
Mahmud General Manager Legal Services.
PALPA Team consisted of Captain Imran
Usman, President, Captain Suhail Baluch, Vice
President, First Officer Arif Majeed, General
Secretary, Captain T.M Rabbani, Joint Secretary,
First Officer Zahid Brolla, Joint Secretary,
Captain Sadiq Rehman, Treasurer, Captain
Aitzaz, Executive Committee Member, Captain
Aurangzeb, Executive Committee Member,
First officer Khalid, Executive Committee
Member, and Captain Tanvir, Executive
Committee Member.
The Mediator was Captain Adil-bin-Qamar
whereas Shaikh Jawaid Mir, Advocate
represented PALPA as their legal advisor. The
meeting was chaired by Managing Director PIA
Captain Mohammad Aijaz Haroon.
“Being a
new
telecoms
service
provider in the country, it was critical for us to
select a partner that can help us establish and
maintain a high-quality wireless network that
can offer a great experience for our customers,”
said Sheikh Tarik Alabdullah, HI LINK
TELECOM LTD CEO. “We are confident that
Alcatel-Lucent’s first-class products and services
will allow us to quickly deliver reliable and
innovative communications services in this
underserved area of Iraq”.
Alcatel-Lucent’s cost-efficient solutions will
enable HI LINK TELECOM LTD to keep pace
with the demands of a rapidly expanding
wireless services market in Iraq and provide
users with a range of new applications and
useful services, while at the same time offering
the flexibility to introduce next generation
broadband wireless technologies, such as Long
Free download | flare.com.pk
8520 smart phone is jam packed with the coolest
features like high resolution display, dedicated
media keys, smooth track pad navigation, social
networking, immediate iTunes and Macintosh
compatibility. It also comes with a 2.0
Megapixel camera/camcorder and is Wi-Fi
enabled.
Speaking about this exciting new handheld,
Mr. Taimur Faiz Cheema, Head of VAS Ufone
said, “This sleek and modern solution from
BlackBerry will surely attract every Pakistani
customer who has an interest in staying in
touch while on the move. This unique smart
phone delivers an amazing blend of
affordability, functionality, performance,
usability and design – making it an ideal choice
for both professionals and power users in
Pakistan.

It was agreed that an amount of Rs226
million is allocated for regular and contract
pilots below the age of Sixty (60) Years, who are
on the pay roll of PIAC, as on August 1st 2009.
The distribution shall be carried out by PALPA
with intimation to PIAC, for necessary
reimbursement, ensuring that the amount of
Rs226 million is not exceeded. The MD assured
that this disbursement shall reflect in the
September 2009 salary.
The agreement is now concluded and
finalized and would neither be altered nor
changed. However, it was expressed that
former approval from PIAC Board of Directors
is required and necessary approval would be
obtained in the next meeting of the Board of
Directors.
The Working Agreement shall be effective
from August 1, 2009. The PIAC Management
and PALPA Executive Committee assured that
efforts would be made to have cordial relations
and to have amicable approach in future.

Term Evolution
(LTE), in the
future with a
smooth
evolution path to
meet the
operator’s
market needs.
“The
agreement we
are signing today
with HI LINK
TELECOM LTD is significant because of the
scope of solutions it involves, meeting the
operator’s demand for near-term expansion and
providing a means to sustain growth in the
future. The CDMA/EV-DO technology that we
are providing offers an ideal means for wireless
carriers to add new services quickly while
optimizing the operating costs,” said Vincenzo
Nesci, President of Alcatel-Lucent for Middle
East and Africa.

Free download | flare.com.pk
ZONG gives 20sec package
Islamabad: ZONG, the first international
brand of China Mobile has revolutionised the
cellular industry in a move that is
unprecedented in Pakistan. ZONG has now
introduced Z20 by subscribing to which one
can call to any network, any time at only 45
paisa per 20 seconds. This is another first by
ZONG which has truly taken the lead in
raising the bar several notches higher to
provide benefits to its subscribers.
This is the first time that a telecom service
provider is offering its package on a 20-second
basis which will come cheaper to end users.
The package lets the user call anywhere in
Pakistan on any network for just 45 paisa per
20 seconds. For example, for a 35 second call,
the user will be charged for 40 seconds instead
of one minute or 30 seconds. The call charge in
this case will be 90 paisa.
Awais Malik, Director Products, Segment &
International Business, ZONG, expressed his
World will need 70pc more food
Islamabad: World food production must
increase by 70 per cent by 2050, to nourish a
human population then likely to be 9.1 billion,
the UN Food and Agriculture Organisation
forecast.“FAO is cautiously optimistic about the
world’s potential to feed itself by 2050,” said
FAO Assistant Director-General Hafez
Ghanem. However, he stressed that feeding
everyone in the world by then “will not be
automatic and several significant challenges
have to be met.”
The agency prepared a high-level expert
forum in Rome on October 12-13 on “How to
Feed the World in 2050” and plans to gather 300
Sony Center opens at
Wapda Town
Sony has opened its
new Sony Centre at
Wapda Town. The
inauguration ceremony
was inaugurated by Mr
Mokaida, Country
Manager Sony Gulf,
Pakistan. Other guests
present at the opening
were Mr Manzoor
Khan, Director Pan
Pacific Electronics,
Mohammad Javed Lahore: Mr Mokaida, Country Manager Sony Gulf and Mr Manzoor
Khan, Director Pan Pacific Electronics at the inauguration of Sony
Khan, National Sales Centre Wapda Town.
Manager, Pakistan and Mr Khalid Saeed, Marketing Head Pakistan.
Sony Centre showcases all Sony products including BRAVIA LCD
TVs, handycams, cyber shot cameras, DVD players, video walkman,
walkman, projector, and headphones, all under one roof.
Gift hampers have been given to the first 200 customers and instant
lucky draws are being conducted at the Sony Centre, where customers
will get a chance to win fabulous gifts free of cost.

National Synopsis
innovative products and services and
addressing the needs of all subscriber
segments.”
There is a large segment which has
views that the
been untapped till now that actually
new pricing
doesn’t require long calls or doesn’t
initiative was
have the time to make long calls and
designed to
has always been ignored in all the
introduce the
new products and services. This step
most economical
of introducing 20-second charging
usage of mobile
has been taken in line with our
phone in the
philosophy of bringing more and
history of
more people closer every second,
Pakistan. “The
every day”, Awais further added.
concept behind
45 paisa will be the lowest ever call
this new package
rate witnessed in the Pakistani
is to promote the
telecom industry. This new package is
value of time and
expected to attract a significant
the importance
consumer base, especially those
of ‘choti but
callers that usually make shorter calls
zaroori baat’.
and are relatively price-sensitive. The
ZONG has
package is absolutely free of all
always been a
hidden charges. Customers may
front-runner in
subscribe to this package by sending
providing
‘sub’ to or dialing 931 IVR.

population will live in cities or urban areas by
2050, up from 49 per cent today,” the document
said. The demand for food is expected to grow
as a result of rising incomes as well as
specialists from academic, non-governmental
population growth, the discussion paper
and private sector institutions. This forum will
added. Cereal production will have to increase
pave the way for a World Summit on Food
by almost a billion tons from 2.1 billion today
Security in Rome on November 16-18. The
and meat production will have to grow by more
world population is expected to grow from 6.8
than 200m tons to reach a total of 470 million
billion today to 9.1 billion in 2050, according to
tons in 2050. The FAO estimated that the
the latest UN forecast.
“production of bio-fuels could also increase the
“Nearly all of the population growth will
demand for agricultural commodities,
occur in developing countries. Sub-Saharan
depending on energy prices and government
Africa’s population is expected to grow the
policies.”
fastest (up 108 per cent, 910 million people),
More land will be needed for crops “despite
and East and South East Asia’s the slowest (up
the fact that 90 per cent of the growth in crop
11 per cent, 228 million).
production is projected to come from higher
“Around 70 per cent of the world
yields and increased cropping intensity.”

Microsoft inks MoU with
Punjab Govt.
Lahore: The Education Department, Government of Punjab, signed a
memorandum of understanding (MoU) with Microsoft Pakistan under
the company’s “Partners in Learning” global programme. This
collaboration aims to provide schools, governments and partners with
resources, training, expertise and technology blueprints that will help
create institutions to better prepare students for life and work in the 21st
century. Both parties will work cooperatively to participate in a four-year
program from 2009 till 2013.
It was decided under the MoU that Microsoft’s and the Education
Department’s associates will provide a joint report to Government of
Punjab and Microsoft every 90 days. The report will provide an
assessment of the purpose, progress and impact of ‘Partners in learning
program’ in Punjab, Pakistan.
Addressing the MoU signing ceremony, the Chief Minister said, “T
his joint alliance between the Punjab Information Technology Board and
Microsoft would strengthen the ongoing education sector reforms
programme and also create job opportunities for IT experts.’
“No nation could progress without enhancing its IT skills and this
reform initiative taken by the Punjab Government in collaboration with
Microsoft will put the region on the world IT map and make it a hub of
education and information technology,” he added.
79
 Synopsis Flare Report Free download | flare.com.pk

PTCL IPTV broadening destinations

PTCL’s Smart TV allows customer to be
more interactive and more in control with their
TV service as compared to conventional TV
broadcast or cable TV. Smart TV delivers
television programmes to households via
broadband connection and requires a
subscription, a set-top box, and offers key
advantages over existing cable TV.
PTCL IPTV services, also called PTCL Smart
TV are being offered in 15 cities now. The
service is now available in Karachi, Lahore,
Islamabad, Rawalpindi, Gujranwala,
Faisalabad, Peshawar, Sialkot, Multan,
Sargodha, Jehlum, Wah Cantt, Taxila,
Hyderabad and Abbotabad.
Features:
• Playback or rewind live TV channels at
any time.
• Parental Lock facility on any channel.
• Search and select favourite programmes
by using ‘Electronic Program Guide’. Viewers
have full control over functionality such as
rewind, fast-forward, pause, and so on.
• Watch DVD quality movies on demand
within the next 24 Hours. Package option ‘a’
from PTCL library of over 500 titles.
will be activated on all existing and new Smart
• Watch 100 plus digital quality TV
TV Connections.
channels
B). Rs300 fixed per month for any 30 movies
Smart Line Tariff / Package Details:
of their choice and available in the list within a
VOD service is being charged to all existing
period of one month. This is a value added bulk
and new Smart TV customer with the following
discounted package. Each movie will cost Rs10
two options:
to the customer. Package option ‘b’ can be
A). Rs25 per movie for 24 Hours; Customers
activated by calling at the PTCL contact centre
can subscribe to a movie at Rs25 and can
at 0800-80-800.

watch/re-watch that movie multiple times

Ufone gives bonus on ZONG Entrepreneur

incoming calls Programme
Ufone has launched this new promotion Zong launches ZONG Entrepreneur Programme for students, an earning
where the subscribers will get bonus opportunity. Zong says that most educational institutes in Pakistan would
balance for incoming calls. The incoming be a part of this programme through the appointment of ZONG’s
calls have to be from operators other than Ambassadors, specifically in cities where Customer Service Centres are
Ufone or international calls. This service is operational. Students who want to join this programme must have sufficient
available for prepaid users only. knowledge about Zong and its services. They will bring users from other
A subscriber who gets a call from other networks to Zong, or by activating new connection and by giving recharge
network, will get Rs0.25 in his balance if the services to existing Zong customers through Zong mini load. SIMs will be
duration of that call is more than 120 seconds (2 minutes) means 25 delivered free of cost to the incoming MNP Zong users.
Paisas for each received call that is over 2 minutes. The balance will be To become ambassadors of this Zong entrepreneur program, have to fill
credited to the user’s account immediately. online form first by going to http://203.82.55.30/CSC/ambassador.aspx.
One can find out about this balance through IVR by calling on 127 or Have to deposit Rs1,000 to join this programME, and ambassador will get
by sending an SMS (USSD) to *127#. Charges may apply for balance a Zong golden number, a telesales SIM through which they will perform
inquiry as per standard balance inquiry charges. We are told that this Zong Sales, five Zong SIM cards to sale and a Miniload of Rs600.
promotion is initially valid for 1 month (end of Oct). Particulars Commission Condition

Free balance is valid for 15 days. On each new Activation Rs 600 Recharge of Rs50 within

Free balance will end at the expiry of the scratch card/ULoad 15 days of activation.
validity. On each new MNP Activation Rs 100 Recharge of Rs100 within

This is a limited time offer. 30 days of activation.
Speaking about this exciting new offer, Mr Syed Hussain Hamid,
Manager Pricing & Strategy Ufone, said “At Ufone we believe in giving Not only the above, Zong is also giving profit on the total earning after
our valued customers the very best packages and some of the lowest every three months. That is as below:
tariffs in the world. While we always strive to give the best on-net Number of Sales Incentive (PKR)
packages and wide range of options to our customers, this time we have 100-150 10,000
attempted to go a step further by offering incentive on incoming calls 150-200 15,000
from all other networks.
200+ 20,000

This service turns your (GPS
In addition to above mentioned cities

MobilTrack strikes again Enabled) cell phone into a complete

GPS navigation solution by Mobilink has been
re-launched with enhanced features and with a
web portal. Mobilink has actually strengthened its
presence in navigational application - won’t be
wrong if I say Mobilink is the only company
offering real time navigational solution. It merits
mentioning that MobiTrack will have to face
competition from Google Maps, which is actually
offering driving directions and some other useful
features too.
By the way, Mobilink has partnered with
Trakker to bring this service, also to mention
Appello mobile navigational platform has been
used for MobiTrack.
80
Features
navigation solution. (Without GPS
MOBITRACK covers nationwide highway and
Motorway network.

phones may require external GPS device).

Unique function of this application is ‘Turn-by-
Turn’ voice guided navigation with 3D maps.

Street number \ house number level searching
facility in Karachi, Lahore and Islamabad.

Complete Trip Report with plenty of information.

Weather Update for your specific area.

MOBI TRACK supports more than 120 handset
models by multiple manufacturers.

Subscribed customers can access their personal
Emirates’ first flight Dubai to Durban: Seen at Dubai International
account on www.trakkernav.com. airport are (l to r) Nigel Page, Emirates' Senior Vice President
Commercial Operations, Americas & Africa; Tim Clark, President

On the web site users can add, view and manage Emirates Airline, His Excellency Sultan Bin Saeed Al Mansoori,
their favourites, pre-plan trips, view reported trips, the UAE Minister of Economics; Richard Vaughan, Emirates’ Divi-
sional Senior Vice President - Commercial Operations Worldwide;
search for destinations by address or coordinates and Ahmed Khoory, Emirates’ Senior Vice President, GCC, Middle
East and Iran, flanked by South African cabin crew (left) Louise
and get support for their device. Britz and Kristi-Lee Bishop and energetic Zulu dancers.
Free download | flare.com.pk National Synopsis

The key areas entities of the organisation i.e., Management,

Averox brings Team Delta
Averox Inc. (OTCBB: AVRI) continually
focusing on providing efficient business
management tools and recently added another
product to their ever growing product line.
Team Delta is a product for efficient project
management. Through TeamDelta
organisations can perform important project
functions like create project, define allocated
team, lifecycle and phases that it will follow.
Organisations can also define number of
required iterations for refining activities/tasks
that comes under every lifecycle phase.
that
focus
TeamDelta
on are
Client and Staff/Team.
Averox Inc. (OTCBB:AVRI) is a publicly
Project Planning, Project Controlling and Team held independent provider of solutions and
Communication performed by the three main services in the domains of Telecommunication
Engineering, Telecommunication OSS and BSS
and Information Technology. Averox services
include offshore product development,
application management, project management,
programme management, telecommunications
network deployment, management,
optimisation and maintenance for small,
medium and large enterprises. Averox Inc. has
two principal subsidiaries Averox Private
Limited and Averox FZ-LLC.

Rising sale of second Eid celebration at

hand computers
Islamabad: The sale of second hand
computers is on rise in the twin cities of
Islamabad and Rawalpindi because of high
prices of new branded computers. The second
hand computer stockholders selling monitors,
mouse and other second hand accessories at
various shopping malls and corners of the
provincial metropolis to attract the visitors.
Shoppers are roaming the markets, checking out the varieties in different
designs and quality.
Due to pressing demands of children, most of parents reluctantly visit
markets for second hand computers and other toys. The shopkeepers have
displayed a variety of equipment. A second hand computer stall owner,
Anzar Malik told APP, that most of the people preferred buying second
hand accessaries and computers from his shop as the prices are not
affordable for new computers.
He said that most of students depend on second hand computers,
because the new computer required more money so students get from the
second hand markets. Another resident Majid said that Rawalpindi is the
hub of second hand electronics items and people always preferred to get
any workable item from the stock. He said that sixth road is one of the
famous place for computers parts and most of the people specially visit to
search any workable set.
He said that hundreds of shops of second hand computers are available
in different markets of the city. An IT specialist Shafqatullah said that several
time very valuable items are coming in this second hand stocks and people
depend on it for their work.

Al-Shifa Trust
Lahore: Eid celebration get together was organised for special children
of Al-Shifa Trust School & Centre for Rehabilitation. Managing Director
PIA, Captain Mohammad Aijaz Haroon along with his wife and children
attended the Eid day at the school, with the students and their parents.
Enthralling performance was given by the special children wearing
traditional dresses of the four provinces of Pakistan; dressed in regional
costumes performed
comedy skits, tableau
and a short play based
on nursery rhymes.
Later, Managing
Director PIA, Captain
Mohammad Aijaz
Haroon, Mrs Haroon,
son Ahmad Ali Haroon
and daughter Fatima
Batool Haroon
distributed sweets and Eid Celebration get together was held at Al-Shifa Trust (School &
Eid gifts among the Centre for rehabilitation of Special Children). Seen in the picture
are M.D. PIA Captain Mohammad Aijaz Haroon, his son Ahmed Ali
special children. Haroon and daughter Fatima Batool Haroon distributing sweets
Managing Director and Eid gifts to Children at the school.
PIA visited the school and extended all out support to the school. He
directed the school administration to immediately start the construction of
the building to accommodate the special children. He also announced a
20 per cent increase in the salary of employees of Al-Shifa Trust.
The function was attended by Parents of the special children, school
administration and senior officials of the airline.

TDAP to support P@SHA's Business Agenda

Karachi: The Trade Development Authority
of Pakistan (TDAP) will support the Business
Agenda for IT and IT Enabled Services launched
by Pakistan Software Houses Association
(P@SHA).
This was stated by Syed Muhaibulah Shah,
CEO of TDAP while speaking at the launching
ceremony of the Business Agenda for IT & ITES-
2009 jointly organised by P@SHA and CIPE.
"This is a thin document, but it is extremely
important," he said and appreciated the efforts
of P@SHA and CIPE in preparing this excellent
business agenda for Pakistan. He said TDAP
had created a services export development fund
last year to support this important sector's
access to export markets. Presently, he said, in
the global market of over USD three trillion,
Pakistan's share in this sector was very low.
He assured that the TDAP would support an
agenda for increasing software exports from
Pakistan. He indicated that TDAP's efforts to
analyse necessary legislative changes align
closely with those described in P@SHA's
agenda, and looked forward to working more
closely with the private sector on identifying
needed reforms. "We will partner with you, and
we will engage with you productively," he said,
looking forward to working with P@SHA to
establish more opportunities for women
entrepreneurs to access IT services in Pakistan.
Pakistan Software Houses Association
(P@SHA) has launched a Business Agenda for
the information technology sector. This was a
result of over 18 months of consultative efforts
by P@SAHA through working committees that
identified the legislative issues hampering the
growth of this sector in Pakistan.
These recommendations are listed in four
major sections, namely Legislation, Finance,
Human Resource, and Infrastructure. The
industry envisions that the country is well
placed to take full advantage of the cumulative
impact of changes as recommended here.
Pakistan will be in a strong position to emulate
other leading Asian nations in establishing a
firm base to play a continuing role in the
creation of wealth, through building
applications and services of both local and
global relevance."
"To a large extent, modifications to the
legislative climate will go a long way in
supporting other changes necessary to leverage
the full potential of this business sector. For this
reason, it has been given priority. The other
recommendations, many of which have an
impact beyond the IT sector, take on an urgency
given the rapid rate with which the IT and ITES
business sector is growing world-wide and its
potential impact across all aspects of society,"
said Ms Ara.
81
Free download | flare.com.pk
Home fibre plans survive downturn
More than two million people in Europe
now have fibre broadband direct to their home,
suggests a survey.
The latest figures on superfast broadband
delivered by fibre to the home (FTTH) shows 18
Cheaper sibling of Pre smartphone
San Francisco: Palm Inc., which revitalised its
product line with the Pre smart phone launch in
June, is hoping to keep momentum going with
the release of a lighter, cheaper handset called the
Pixi.
The company said that the Pixi will be
available during the holiday season through
Sprint Nextel Corp., currently the Pre’s exclusive
wireless carrier. Sunnyvale, Calif.-based Palm
would not divulge the Pixi’s price tag, but
confirmed it will be less than that of its big
brother. Sprint dropped the Pre’s price by USD50
to USD150, including two rebates and a two year
service contract.
‘The combination of announcing a new device
and changing the price on the Pre show we’re
aggressively pursuing new customers to get
them accessing the WebOS experience,’ Katie
Mitic, Palm’s senior vice president of product
marketing, said.
The Pixi also offers Sprint - which has been
Websites 'breaking consumer laws'
More than half of websites selling electronic
goods were breaking European laws aimed at
protecting consumers, according to an EU
investigation.
The analysis of 369 websites selling mobiles,
DVD players and games consoles in 28
European countries found that 203 of them held
misleading information. The biggest failure
surrounded the right to return a product bought
on the internet within seven days.
Any websites which continue to break the
law face fines.
"We know from the level of complaints
coming into European Consumer Centres that
this is a real problem area for consumers," said
EU consumer commissioner Meglena Kuneva.
"We discovered that more than half of the
retailers selling online electronic goods are
letting consumers down."
Authorities, such as trading standards
departments, carried out the investigation in
May. They were checking to see if the websites
followed rules on providing clear information
about the trader, the product, the price, and
customers' rights. There is a lot of work to be
done in the months ahead to clean up this
per cent growth over the last survey compiled
in late 2008. The continued growth suggests
that the global economic downturn has not hit
plans to build a fibre infrastructure. Sweden
tops the list of nations rolling out the
technology, with 10.9 per cent of its broadband
customers using fibre.
Karel Helsen, president of Europe's Fibre-
To-The-Home Council, said the growth
matched predictions that were revised when
the credit crunch started to make itself felt.
By 2012, the FTTH Council expects that 13
million people across 35 European nations will
have their broadband delivered by fibre. Such
bleeding subscribers to other carriers - another
opportunity to attract new customers and get
current ones to ‘trade up’ from regular cell
phones. Like
the Pre, the
black, shiny Pixi
will come with
a touch-screen,
full QWERTY
keyboard and
Palm’s latest
operating
system,
WebOS. It will
also have eight
gigabytes of
built-in
memory. But
while the Pre’s keyboard slides out from the
bottom of the device, the Pixi’s slightly smaller
screen and keyboard both fit on the face of the
sector, Europe's consumers deserve better.
Some 369 websites - across 26 EU member
states (all members except Slovakia) as well as
Norway and Iceland - were checked as they
sold electronic goods including digital cameras,
mobile phones, personal music players, DVD
players, computer equipment and games
consoles.
Two hundred of the sites were chosen
because they were the biggest in the EU and
another 100 were checked because they had
been the subject of previous consumer
complaints.
Of the 203 cases facing further investigation:
Two-thirds (66 per cent) failed to adequately
explain that consumers had seven days to
return a product bought over distance for a full
refund and without giving a reason. Others
failed to explain the right to have a faulty
product repaired or replaced for at least two
years after sale. Details about extra delivery
charges were missing or difficult to find on the
website in 45 per cent of cases. A third (33 per
cent) did not fully outline the trader's name,
address or email details so they could not be
contacted if there was a problem.
Flare Report Synopsis
services would start at speeds of 100
megabits per second (mbps), said Mr
Helsen.
Around Europe more than 233 projects were
underway to lay the fibres that would connect
homes or buildings to the net, said Mr Helsen.
Many of those, he said, were being operated by
local governments or smaller net firms. The low
latency or delay inherent in high-speed fibre
networks made possible novel uses of
broadband, he said.
"No delay is very important," he said,
"specifically if you talk about applications that
are time dependent such as personal
communications, conference calls or video calls
where delays cause a lot of interference."

candy bar-style handset.
The new smart phone is longer and
slimmer than the Pre, and, at nearly 3.5
ounces, lighter. It trades the Pre’s centre
button for a tiny touch-sensitive bar that sits
between the screen and keyboard. As on the Pre,
the real estate between the screen and keyboard
also will be touch-sensitive for navigating the
device.
The Pixi will sport a 2-megapixel camera,
instead of its sibling’s 3-megapixel version, and
two small speakers rather than the Pre’s single
large one. Building on an already available
WebOS feature, the Pixi will be able to gather
users’ contacts from Yahoo and business-
networking site LinkedIn. The Pixi will include
standard smart phone features like Global
Positioning System, video and music players and
a Web browser, but it won’t have Wi-Fi.
A dedicated Facebook application will be
released with the Pixi, Palm said. It is not yet
clear if it will come loaded on the phone or will
be available through Palm’s online application
store.

All of these traders will now be
contacted by the authorities and asked
to clarify the position or correct the
problems identified in the investigation.
Any website that fails to make corrections
could face warning letters and then
enforcement action. If this was ignored the
operators could be prosecuted and face fines.
"This is a Europe-wide problem which needs
a European solution. There is a lot of work to be
done in the months ahead to clean up this
sector, Europe's consumers deserve better," said
Ms Kuneva.
Every website checked in Cyprus and
Hungary during the sweep was found to
require further investigation. Six of 14 websites
checked in the UK revealed irregularities. Only
Iceland, Norway and Latvia have published a
list of the websites that will face further
investigation.
83
 No Line Rent
Competitive Rates
Crystal Clear Voice
Free VAS
Free download | flare.com.pk National Mosaic

A group photograph of Chinese acrobat with the Prime Minister Syed Yusuf Raza Gilani at
the Chinese’s 60th anniversary week.

Murree: Interior Minister Senator A. Rehman Malik and his British counterpart
Alan Johnson witness a beautiful view at Bhurban after a lunch hosted by the
Interior Minister.

Chief Minister Punjab Shahbaz Sharif inspects the under construction IT center at Ferozepur
Road, Lahore.

Minister of State for Information and Broadcasting Syed Sumsam Ali Bukhari
giving away certificates among the graduates during Graduation ceremony of In-
formation Group Probationers at Information Service Academy.

Lahore: Federal Minister for Information and Broadcasting Qamar Zaman Kaira surfing the
website during his visit to LCCI.

Hyderabad: Speaker National Assembly Dr. Fehmida Mirza giving away shield
to book translator of Mirza Kalich Beg during International conference on the
contribution of Mirza Kalich Beg “towards language, literature and society” or- Islamabad: Secretary Information & Broadcasting Ashfaq Ahmed Gondal and Chairman
PEMRA Mushtaq Malik and other officials of PEMRA and M/O Information pose for a group
ganised by Faculty of Arts University of Sindh Jamshoro. photo after Eid Milan Party hosted by Chairman PEMRA, Mushtaq Malik. 85
Free download | flare.com.pk National Mosaic

Warid Business Center Manager of Lahore Mr. Numan Saeed giving away BlackBerry Samsung 3rd IT Concept Shop inaugurated at Hafeez Centre Lahore. Mr Roy Chang, GM
hand-set to Mr. Muhammad Bashir, 2nd winner of “Warid Welcome Back” campaign. Samsung Electronics is pictured at the occasion. Mr Abu Nasar Alvi ,category Head-IT
Division and Mr Attique Khwaja ,Director Computer marketing company are also seen.

Lahore: Enterprise Solution Manager, Compsi, Mr Tauqeer Ahmad Khan and

others participate in the HP Rewards Programme Re-Launch. The programme Lahore: Group photograph of members with Usman Bashir CEO Al Razi Health Home, a
was about the incentive plan/Promo for Hp Dealers and held in a local hotel re- project by Abu Dhabli Group.
cently.

Lahore: Samsung Electronics recently organised a tour of its facilities in South Korea for local dealers. Pakistani contingent is pictured outside Samsung Facility in Seoul.
87
 Mosiac International Free download | flare.com.pk

Models pose with Japanese electronics giant Panasonic's new "Lumix DMC-GF1", claimed to be the
world's lightest digital interchangable lens camera with built-in flash, equipped with a 12.1 mega-pixel
CMOS image sensor which enables it to shoot high-definition movies in AVCHD or Motion JPEG
formats, during a display in Tokyo.

Argentina's President Cristina Fernandez de Kirchner speaks on the

mobile phone at the hotel where she is staying in New York.

Girls check pictures of Spain's Princess Letizia, which they took from their mobile phone, during her
visit at "Modacalzado+Iberpiel" shoe and leather products fair in Madrid, Spain.

A woman uses her mobile phone as she walks past an advertisement in Veiled Saudi women take photos of their children during a ceremony to celebrate Saudi Arabia's
central London. Independence Day in Riyadh.

88
 International Mosiac

Cole Brodman (L), Chief Technology and Innovation Officer for T-Mobile USA, joins Sanjay Jha, co-
CEO of Motorola and CEO of Motorola Mobile Devices during his keynote at GigaOM Mobilize 09 in
San Francisco to announce Motorola CLIQ with MOTOBLUR.

Oprah Winfrey takes a picture of the crowd with her cell phone during
a taping celebrating the 24th season of The Oprah Winfrey Show in
Chicago.

A Filipino family at a mall sends text messages using mobile phones. Consumers in the Philippines are
up in arms over a plan in Congress to impose excise tax on text and multimedia messages sent through
mobile phones. With some 70 million mobile phone users and up to 300 million messages criss-cross-
ing across mobile networks, the Philippines is widely considered as the world's texting capital.

Japan's incoming Prime Minister Yukio Hatoyama uses his mobile ICub robot, a “hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high,
phone before he leaves his residence in Tokyo. makes a phone call during a demonstration at the INSERM institute in Bron, near Lyon, southeastern
France.
89
 Mosiac International Free download | flare.com.pk

Xerox CEO Ursula Burns (L) and ACS President and CEO Lynn Blodgett (R) discuss, A model shows off new mobile phones, "PRISMOID" (L) and "PLY" (R) during the
Xerox’s acquisition of ACSXerox Corp at Xerox headquarters in Norwalk, Connecticut. KDDI's new brand "iida" press preview in Tokyo.
announced, it was buying Affiliated Computer Services in a cash-and-stock deal valued
at 6.4 billion dollars that gives the US photocopier company a foothold in a new market.
Xerox said it will pay 63.11 dollars per share for the Dallas-based outsourcing company, a
premium of 33 percent over ACS's closing price on Friday. Xerox said the purchase of
ACS, the world's largest diversified business process outsourcing firm, will make it the
"leading global enterprise for document and business process management."

Climate change campaigner Iris Andrews attempts to call Britain's Prime Minister Gor- A woman views three-dimensional images through special glasses on one Panasonic's
don Brown on her mobile phone during a flash-mob climate change protest in Parlia- new 50-inch plasma display panel (PDP) television.
ment Square in London.

A model uses her mobile phone backstage before the presentation of Basso and Brooke A Safaricom client uses a solar-charged mobile phone handset at a retail centre in Kenya's
2010 Spring/Summer collection show during London Fashion Week in London. capital Nairobi.
90

Take a look: Telcos, gear makers
come calling on ITU
any of the world's top telecoms
M companies, from wireless carriers to
makers of networking gear, are
strutting their wares and services at
ITU Telecom World 2009, one of the world's
premier telecoms took place in Geneva. According
to the UN's International Telecommunication
Union, around 450 exhibitors and 40,000
participants attended the five-day trade show.
There were many major development
happened as UN calls for greater IT use in new
green economy, Opera CEO says market trends to
boost firm, China Mobile sees cheap smartphones
boom, IBM wins USD200 million telco services
deal in India, Slight mobile handset market
recovery seen in Q3, Egypt against Telecom Egypt
buying Orascom units, Mobile subscriptions at 4.6
billion by year-end –ITU, Clearwire picks
Swiss Minister of Environment, Transport, Energy and Communications Moritz Leuenberger, Rwanda's President Paul
Kagame, United Nations Secretary General Ban Ki-moon and ITU Secretary General Hamadoun Toure (L-R) pose after
the opening ceremony of the International Telecommunication Union (ITU) Telecom World 2009 exhibition.
Showing a mobile phone with "O phone" technology at the China Telecom booth during Telecom World 2009 exhibition.
Alvarion, ZTE for WiMax in Spain, Bharti's Mittal
eyes emerging markets opportunities, Cisco CEO
sees M&A heating up, ZTE says winning market
share in emerging markets, Russia's Yota eyes
profit by year-end, Datang Telecom eyes Africa,
S.America for tie-ups, Clearwire unveils Spanish
expansion, ZTE says cautious on M&A, doesn't
want Nortel GSM.
Two months ahead of the United Nations
climate change conference in Copenhagen, the
world body's telecoms arm urged governments
and companies to use information technology to
fight global warming.
"Information technologies contribute 2 to 3 per
cent of global greenhouse gas emissions. But they
can also reduce emissions in other sectors by at
least 15 per cent," said Ban Ki-Moon, United
Nations Secretary-General, at a telecoms industry
Flare Report Event
General view taken of the International Telecommunication
Union (ITU) Telecom World 2009 exhibition.
event in Geneva. "This means they can be
significant ... in our fight against climate change."
One of the most obvious uses for information
technology is video conferencing, which allows
people to attend meetings without travelling, thus
reducing their carbon footprint. "When we
consider that every week there are international
conferences involving thousands of participants,
virtual events ... would have a huge impact on
emissions," Malcolm Johnson, Director of ITU's
Telecommunication Standardization Bureau said.
The International Telecommunication Union
(ITU) is one of the specialised agencies of the
United Nations and is lobbying Copenhagen
negotiators to get more mention of ICT in the texts
being prepared.
A man talks on his mobile phone at the International
Telecommunication Union (ITU) Telecom World 2009
exhibition.
"UNESCO, together with its partners, came to
Telecom World 2009 to display assistive
technologies and raise awareness of our mission -
which is to mobilize new, action orientated
partnerships and further cooperation among
stakeholders", said Abdul Waheed Khan,
Assistant Director-General for Communication
and Information, UNESCO. Over 250 young
people from 135 countries took part in this year's
Youth Forum, following an action-packed
programme of discussion and debate focusing on
areas including Innovative technologies and
services; New Visions, Policy & Regulation; and
Connecting Schools to Connect Communities.
During the course of their week in Geneva, Youth
Fellows had opportunities to interact and develop
mentor relationships with senior members of the
ICT sector, such as government officials, industry
executives, technology leaders and more.
91
 Free download | flare.com.pk
Salman Pirzada promoted
Mr Salman Pirzada has most challenging and exciting
been recently promoted as department
the new Advertising and organisation.
Mr Imran Malik, Managing Director, Bata Pakistan handing over the office
to Mr Salman Pirzada as new Advertising and Promotion Manager, Bata
Pakistan. Mr Shoaib Ahmed, Retail Manager, Bata Pakistan is also present.
Promotions Manager of Bata
Pakistan. After 10 years of his
services as the Regional
Manager and Business
Development Manager will
now be heading the
Netsol
Technologies
posts
profit
Karachi: Netsol
Technologies Ltd has posted
a profit after tax of
Rs294.111 million for the
year ending June 30.
According to financial
results of the company
despatched to Karachi Stock
Exchange, the profit before
tax declined to Rs300.767
million as earning per share
also plunged to Rs4.03
during the period under
review.

Meezan Bank selects Oracle
The Asian WiMAX
industry received a further
boost with the signing of a
Heads of Agreement (HOA)
between Wi-tribe and Packet
One International (P1i), the
international WiMAX global
services arm and associated
company of Packet One (P1)
in Malaysia.
The HOA paves the way
for a collaborative partnership
on multiple fronts to
strengthen the WIMAX
industry in Asia particularly
to derive and implement best
practices for both service
providers to significantly
boost WiMAX user and
customer experience.
of the
Mr Pirzada is considered
to be one of the most
influential and devoted
employees of Bata Pakistan,
who can be entrusted with
such responsibility.

PAC for termination of Dancom
scam responsible
Islamabad:
Accounts Committee (PAC)
Public
of the National Assembly
has asked for termination of
all corrupt officials involved
in infamous Dancom
telecom scam, besides
putting their names on the
exit control list (ECL).
"Federal Board of
Revenue (FBR) should send
letter to ministry of interior
for enrolling names of all
responsible of the Dancom
scandal in the ECL," the PAC
directed chairman FBR
Sohail Ahmed during the
meeting.
Meanwhile, a sub-
Sami Hinedi, Wi-tribe’s
Group CEO, said, “Being
major players in the consumer
wireless broadband arena,
this partnership gives Wi-
tribe and P1i the opportunity
to share a lot of information,
which can have tremendous
mutual benefit. The HOA will
enable Wi-tribe and P1i to
share best practices and
lessons learnt in product and
service development.
This agreement will allow
Wi-tribe and P1i to explore
and share information related
to the industry. It will allow
both companies to improve in
a large number of areas such
as customer care.
Sale of Qubee starts Wimax service
second providing
Qubee has
its Wimax services mainly for the dial-up users.
hand in Karachi and will soon
expand to Lahore, Islamabad, competitive and will surely
computers Quetta and Hyderabad. They bring a smile on the faces of
have been testing their public. Right now they are not
on the rise services
connections
by
to
providing providing
Islamabad: The sale of
second hand computers is on
rise in the twin cities of
Islamabad and Rawalpindi
because of high prices of new
brand computers.
The second hand
computer stockholders
selling monitors, mouse and
other second hand
accessaries at various
shopping malls and corners
of the provincial metropolis
to attract the visitors.
Shoppers are roaming the
markets, checking out the
varieties in different designs
and quality.

committee consisting of
Saeed Zafar, Zahid Hamid
and Hamid Hiraj, was
formed to investigate matter
and submit detailed report
to PAC within one month.
Chaudhry Nisar Ahmed,
chairman of the PAC, said
that all officials involved in
infamous Dancom fraud
case be terminated and those
retired should also be
brought into enquiry net.
He said that details of
refunding to the affected
companies and their names
Commenting on Wi-tribe’s
recent activities Sami added,
“Wi-tribe now has presence in
Jordan and Pakistan, and we
expect to launch in
Philippines soon.
The Asian and African
markets have tremendous
growth potential for
broadband services and at
Wi-tribe we are constantly
looking at new opportunities
to expand our presence and
offer a convenient, flexible
and hassle-free internet
experience to our customers.”
“Wi-tribe and P1’s core
strategic thrust is to
provide a superior customer
experience. P1 is Asia Pacific’s
National
started other is narrowband version
The packages are quite
unlimited
small downloads. But over all, their
businesses in Karachi. But
now, they are officially
launching their services to the
residents of Karachi.
They have got two
versions of their website. One
is broadband version and the
Siddiq Hasan appointed as Manager
(External Communication) OGDCL
Islamabad: Syed M.
Siddiq Hasan is the new
Incharge of External
Communication. He would
look after Media/Press and
Public Relations of Oil & Gas
Development Company
should also be shared with
the committee. Besides, he
asked for collecting details
of the fraud company's
assets and recoveries made
so far.
Earlier, FBR Chairman
Sohail Ahmed briefed the
meeting that Dancom
and Bawan Shah cases
were indicated by the
intelligence sources,
however, the alleged
officials are still serving on
their seats despite proofs of
their involvement in the
scandal.
In response, the PAC
deplored over non-serious
first and world’s largest
802.16e 2.3GHz WiMAX
network operator and service
provider (outside of Korea).
It is fast approaching its
100,000 subscribers mark
having only launched
commercial services in
August 2008. As the
international global services
arm, P1i constantly record
and help formulate its best
practices to better serve
customers; improve service
levels and deliver exceptional
value through attractive
packages and solid
networks,” commented Dr PS
Tang, Managing Director of
P1i.

Synopsis
all packages are cheaper
compared to the packages
offered by both Wateen and
Wi-Tribe. You will surely save
a few hundreds both on the
activation charges and the
monthly rental.

Limited (OGDCL). Prior to his
new assignment he was
working as the Regional
Coordinator of OGDCL for
Karachi Region. He is a
seasoned executive with
proven track record.

attitude of the concerned
authorities in punishing the
corrupt people and urged
for measures to block the
ways for such scams in the
future. Besides, it directed
the FBR to coordinate
Attorney General of
Pakistan and Ministry of
Law and Justice for
persuasion of sales tax
award cases under hearing
at different courts.
Earlier, the PAC
reviewed Ministry of Law
and Justice audit report for
year 2005-2006 and
called for ensure more
transparency.

Telenor's
easy load
scheme
Karachi: Telenor Pakistan
under its "Easy Load
Millionaire Prize Scheme 2"
gave away bumper prizes of
Rs2500,000 to a franchise
retailer at its regional office
in Karachi. Easy Load
Millionaire Prize Scheme 2
was launched two months
ago in continuation of the
Easy Load Millionaire Prize
Scheme 1 from earlier this
year. This time the prize
money has been increased to
PKR 14.5 million.
93
 Synopsis National Free download | flare.com.pk

LHC summons DCO Lahore President suggested

Lahore: Justice Sheikh areas.
Azmat Saeed of the Lahore The judge issued the
the tower.
Earlier, Muhammad and
High Court (LHC) directions while hearing two Ahmed, (a non-
summoned the District petitions moved on behalf of governmental organisation)
and five residents of the
Government Employees
Cooperative Housing Society
had moved the LHC against
installation of the tower in
the society.
The petitioner’s counsel,
Azhar Siddique, alleged that
the tower was installed
without obtaining a no
objection certificate (NOC).
He said the NOC produced
by the company and Awan
during the hearing of their
petition was bogus.
Coordination Officer (DCO), a company and Bilal Awan, The Gulberg tehsil
City District Government the owner of the land where municipal officer (TMO)
Lahore (CDGL) and the tower was installed. They appeared and informed the
Environment Protection prayed that a no-objection court that an NOC had not
Department (EPD) officials certificate (NOC) was been issued to the company.
on October 19 to inform the obtained from the After the TMO’s
court under which law the department concerned and statement, the judge
installation of mobile towers the authorities should be summoned the officials
was allowed in residential restrained from removing concerned.

online courses
Islamabad: President Asif term duration. Spokesperson
Ali Zardari advised that to the President former
technical courses offered at senator Farhatullah Babar
the joint Pakistan-China
Technology Center should
also offer online courses to
the students across the
country.
He was talking to a
delegation of M/S Huawei
Technologies of China led by
its Chief Executive Officer
Ye Jingyue who called on
him at the Presidency. The
meeting was also attended said that the joint venture
by Luo Zhaohui, was launched in pursuance
Ambassador of China in of the President’s recent
Islamabad. visits to China.
The Huawei Technology Chief Executive Officer of
of China and COMSATS Huawei Pakistan and
University have jointly Chairman COMSATS
launched the Information assured the President that
Technology Training students from all over the
Programme, which would country would be admitted
offer multiple courses of to the courses offered in the
short, medium and long- programme.

IST & Seoul University sign MoU

Islamabad: A institute's goals and the way it
Memorandum of plans to support the nation's
Understanding (MoU) has aerospace and communication
been signed at Higher industry.
Education Commission (HEC) He stated that Institute of
Headquarters, Islamabad Space Technology a premier
between Seoul National degree awarding institute
University, South Korea and established in 2002. This MoU
Institute of Space Technology with Seoul National
(IST) Pakistan. University (SNU), South
Dr Javaid R. Laghari Korea aims at collaboration in
Chairman HEC was the Chief enhancing MS / Ph.D
Guest of the ceremony and Dr scholarships, Faculty
S. Sohail H. Naqvi Executive exchange and R&D projects to
Director HEC along with high be managed / executed jointly
officials of HEC and IST also for sustainable development
attended the ceremony. of both the nations.
Vice Chancellor of the HEC played the catalytic
Institute of Space Technology role in bringing the two
(IST) Pakistan Engr. Imran universities together for the
Rahman briefed the senior purpose of enhancing
faculty members of both the collaboration to fuel the
universities about the industrial research and
production in different areas entering into collaboration and is leading country's
of aerospace engineering. with Institute of Space development together with
Dr Jounbum Park, Dean Technology (IST) is poised to the brilliant technological
advances in various fields of
society.
The joint academic and
research programmes that
IST is conducting in
collaboration with renowned
foreign universities and R &
D organisations are bound to
bring back advance
knowledge and trained
professionals to serve our
country. This dynamism that
is reflected through the
conduct of such hi-value
International Affairs from lead the development of joint research and training
Seoul National University, Korea in the 21st century by activities is sure to
South Korea informed the becoming the best engineering have positive impact
participants that College of college in the world. In the on the efforts of space
Engineering of the Seoul past 60 years it has produced technology education in the
National University which is 37,000 fine graduates so far country.

Illegal gateways & Isb USF project Ufone’s new offer for its
exchanges seized in Khi. complete valued customers
Karachi: PTA has seized from Islamabad.
networks of illegal gateway The raids were conducted
exchanges in Karachi and following the information
Islamabad, which were obtained through PTA
causing loss of millions of facility, which detects illegal
rupees to the national telephone traffic.
exchequer. Chairman PTA, Dr
PTA and FIA's National Mohammed Yaseen while
Response Centre for Cyber appreciating the joint efforts
Crimes (NR3C) in Karachi of PTA and FIA teams, has
and Islamabad launched given directions to PTA
crack down on the networks Zonal Offices to expedite
of illegal gateway exchanges action against such illegal
and arrested two persons activities by conducting raids
94 from Karachi and another throughout Pakistan.

Karachi: Telenor Pakistan
has become the country's first
telco to have completed a
Universal Service Fund (USF)
project. Chief Technical
Officer Telenor Pakistan,
Khalid Shehzad and CEO
Universal Service Fund
Company, Parvez Iftikhar
jointly inaugurated a BTS
(Base Transceiver Station) cell
site in district Bahawalpur's
Cholistan desert.

Ufone has given its Tracks or True Tones and
customers yet another much more.
facility and that is to have
their own store. Upload and Charges on downloading are :
Share your personalized • Wallpapers @
content on Ufone UrSpace. Rs.2+tax
Ufone Ur Space is an • True Tones @ Rs.3
online marketplace that will +tax
allow anyone to upload their • Full Track Songs @
own personalized content. Rs.5 +tax
Ufone subscribers can then • Videos @ Rs.10 +tax
download the content of • Standard GPRS
their choice from charges apply on browsing
Wallpapers, Video, Full the WAP portal.

Free download | flare.com.pk National Synopsis

IT leaders discuss global CJ questions sale of PTCL assets

standards
Karachi: Raza Haroon, IT
Minister Sindh and Trillium
Information Security Systems
brought a CIO Executive
Dinner Discussion with
David Ratcliffe, President,
Pink Elephant and Gary Case,
Principal Consultant, Pink
Elephant. This was the first
time world-renowned experts
on areas such as ITIL and
ITSM had come to Pakistan.
The gathering of an elite
group of Chief Information
Officers and IT heads had the
opportunity to interact with
Pink Elephant.
Islamabad: Chief Justice
Iftikhar Muhammad
Muhammad Rashid,
resident of Rawalpindi, has
a expected between Etisalat,
Punjab and Sindh
The productive discussion Chaudhry took suo motu filed an application, stating governments for the transfer
revolved around global notice of government's plan that Privatisation of PTCL land in the name of
standards and frameworks as Etisalat.
well as challenges faced in It has been argued that
their change management. the PTCL has Satellite Earth
Mohsin Sheikh, Managing Station, Telephone Exchange
Director, Trillium and Staff Colonies at
Information Security Karachi, Lahore and
Systems, said how his Islamabad and machinery
organisation was the value of which should
emphasising on bringing have been assessed first. The
these kinds of associations Chief Justice has asked
between global benchmarks Privatisation Commission of
and local companies, which is Pakistan to file comments
how came a leader such as to sell valuable assets of Commission has issued a on the application for his
Pink Elephant came to PTCL to Etisalat at "throw- declaration in which it is said perusal and further
Pakistan.
away" prices. Chaudhry that agreements were orders.

PTCL Double-Up Unlimited Package gets popularity Locally

ISLAMABAD: PTCL, Double-up Unlimited
Pakistan’s largest fixed line Package last month.
release PTCL,
Commercial Naveed Saeed
SEVP
telecommunications PTCL’s Double-Up said “This package is based
company has made another Unlimited offers subscribers on our unique position in the
telecom market as the only
fixed line operator with
nationwide presence and
being the largest and fully
integrated broadband
network of Pakistan.”
This Package offers
unlimited On-net calls &
1Mbps broadband
connectivity with unlimited
downloads against a fixed
monthly charge of Rs.1999/-
milestone achievement by unlimited on-net local & only, it also offers unlimited
introducing more affordable NWD calls (PTCL to PTCL on-net calls & 2Mbps
package for its valued and PTCL to Vfone) along broadband connectivity with
customers. The company has with unlimited download, unlimited downloads for Rs.
reinforcing its commitment to DSL broadband service at 2,999 only, while unlimited
make communication more amazingly affordable fixed on-net calls & 4 Mbps
affordable for its valued monthly charge. connectivity with unlimited
customers with most exciting According to a press downloads only for Rs. 5,999
as a fixed monthly charge.
All off-net calls (local,
NWD, Mobile and
International) & other
services will be charged as
per the existing tariff. This
will be an opt-in package
with subscription through
PTCL’s helpline and only
residential customers with
PTCL landline and
broadband DSL service will
be eligible to subscribe this
package.
PTCL has advertised this
package heavily in all corner
of the country and customers
are very interesting in getting
this connection. According to
the sources in PTCL over 2
million calls has been
received by PTCL for
clarification and interest by
crazy customers.

made
BlackBerry
applications
Sulata iSoft is a Lahore
based IT company which
develops software and
internet applications and offer
a wide range of products and
services. Recently, they have
developed two software
applications for Blackberry.
Both the applications are very
useful indeed. One is called
TimelySMS which sends
scheduled SMS and the other
one is called TimelyMED
which reminds you to take
your medicines in time, by
sounding an alarm and
visually display the medicine
name and dosage on the
screen.

Pakistanis get first Warid welcome back lucky winners

mobile chat messenger
Islamabad: Pakistani net
users can get MiM (Mobile
Instant Messenger) Max99,
which is Pakistan's first java-
based mobile instant chat
messenger, compatible with
most of the GPRS enabled
Warid Telecom recently 30, 2009. Recharge Waird SIM
launched a campaign and with any amount and get free
lucky draw by recharge Rs500
or above. A draw held in
mobile phones, pocket PCs brought an exciting offer to on-net minutes worth of first three major cities Karachi,
and other mobile devices. Lahore and Islamabad and
Max99 messenger is Warid business center
cheaper and consumes managers handed over the
less battery and with Blackberry handsets to the
smaller download size as well luck winners.
as it has got Warid always cares it’s
Chatrooms and group chat customers with new exciting
features. offers of it’s services and
Every user can create products.
twelve IDs which he can call No doubt this offer has
in chat-room for vote casting excited many to compete and
to kick multi ids of other win wonderful BlackBerry
users. With the efforts of max and enjoy the latest IT and
team they have created very Technology tools and
clean and friendly
Warid business center manager of Karachi Muhammad Umair giving away services.
environment.
BlackBerry hand-set to Mr. Syed Yasir Ali, 1st winner of Warid “Welcome Warid is Pakistan’s fourth
Slanders are dealt very Back” campaign. largest telecom operator with
quickly, users can kick bad
all those customers who have recharged amount and win a over 15 million customers
users from chatroom using
not used their SIM since June BlackBerry smartphone via country wide.
95
kick vote method.

 Synopsis International
Economies reform business rules
Washington: With the
global economy in the deepest
recession in 60 years, a record
131 economies reformed
business regulation in the
fiscal year ended in May, a
World Bank report showed.
“Doing Business 2010:
Reforming through Difficult
Times,” recorded 287 reforms
between June 2008 and May
2009, a sharp 20 per cent rise
from the previous year. The
report by the World Bank and
its arm the International
Finance Corporation (IFC)
examined 183 economies for
the annual report that
analyzes regulations that
apply to businesses. The 131
Vodafone has reached an
agreement to sell Apple's
popular iPhone in the UK.
The announcement follows
news that network operator
Orange had secured a
similar agreement with
Apple.
The deals mark an end to
the exclusive UK
arrangement between O2
and the US technology firm,
96
countries that had undertaken
reforms represented more
than 70 per cent of those
studied, the largest share in
any year since the report was
first published in 2004.
Singapore, “a consistent
reformer,” ranked top of the
list for ease of doing business
for the fourth consecutive
year, followed by New
Zealand. But two-thirds of the
reforms were in low- and
lower-middle-income
economies, according to the
report.
Rwanda became the first
Sub-Saharan African economy
to lead the world in reform of
business regulation, making it
Vodafone enters UK iPhone market
which has been in place
since 2007.
Vodafone says users can
register an interest online,
with the handsets becoming
available to customers
from early 2010.
Orange said its customers
would be able to buy the
phone "later this year" but
did not specify a date or
pricing.
easier to start businesses,
register property, protect
investors, trade across
borders, and access credit.
The financial crisis has
been “a jobs crisis for the
developing countries and
governments are very
concerned to find new sources
of growth and job creation,”
Neil Gregory, a senior adviser
at the WB, said in a recent
interview in advance of the
report’s release.
“There’s a big challenge
ahead” for the developing
countries because there will be
changing patterns of trade and
the chain of production, he
said.

Free download | flare.com.pk
UN telecom conference
Geneva: A major (ITU) report said. Generally
telecommunications speaking.
conference opened at the The International
United Nations, with Telecommunications Union
warnings about the impact of (ITU) warned that many
the economic crisis on the developing countries could
sector. Financing for new lag behind, as the crisis
innovations and growth forced existing resources into
have been hit by the global other sectors.
recession, the International If industrialised countries
Telecommunications Union used stimulus plans to
said at the start of a five day invest it the
conference in Geneva. communications, poorer
A few countries have countries could find the
seen mobile subscriptions "digital gap" growing wider.
drop off, some companies The ITU said investing in
were facing trouble raising telecom would create new
capital and introductions of jobs, but said stimulus
new technologies were programmes should be
slowed, an International temporary and avoid
Telecommunica-tions Union "crowding out."

Vodafone is one of the
biggest mobile operators in
the world with an
estimated 300 million
customers world wide,
making it the second
largest carrier after China
Mobile.
The agreement sees both
Orange and Vodafone
selling both the iPhone 3G
and iPhone 3GS.

Microsoft offers
free virus
protection
Berlin: Microsoft has created an
anti-virus programme for free download.
Microsoft Security Essentials. Along
with virus protection, the programme also
works to keep other cyber threats from
ever accessing a computer, such as
spyware and Trojan horses. Downloads
are available at www.microsoft.com.
Registration is not necessary.
German computer magazine c't
reviewed an advance copy of the
programme. "It looks like this programme
offers good basic protection," said the
magazine's Daniel Bachfeld. A final say
depended upon the performance of the
version ultimately released.
This is not the world's first free anti-
virus programme. AVG Anti-Virus and
AntiVir from Avira are already available.
Bachfeld says AVG's programmes also
warn users away from suspicious websites.
But not every function offered by an anti-
virus programme is actually needed. For
example, most contemporary browsers
already block suspicious sites.
This initiative by Mircrosoft will help to
control wide spread virus by different
cyber criminals specially in developed
countries.

Free download | flare.com.pk International Synopsis

Halal’ search engine for China Unicom sold back

Muslims
Lahore: A Dutch company
has launched a new search
engine that aims to protect
Muslims from accidentally
bumping into explicit material
while surfing the web, Times
of India said. Named
ImHalal.com, or “I am Halal”,
the search engine is the world’s
first tailor made for Muslim
users.
Reza Sardeha, founder of
AZS Media Group, which runs
the search engine, was quoted
by the paper as saying that the
idea grew after his friends
complained of bumping into
sexually explicit content when
using search engines such as
Yahoo or Google. The site’s
filter examines the user’s
search terms and the websites
that are returned, trawling for
a ‘non-halal list’ of words that
may indicate forbidden fruit.
On the site, sex-related terms
such as gay and lesbian or
‘sexy’ merit a haram level of
three, the highest score on the
list. But ‘beer’ and ‘pork’
Sardeha said the company was
now in talks with clerics to
determine what else might be
considered illegal in Islam so
that it could be blocked.
daily times monitor.

Seoul: South Korea's top
mobile firm SK Telecom sold
back its stake in China Unicom
for USD1.3 billion,
underscoring its lack of
success in a market it had once
pinned high hopes on. This
followed a recent move by
China's second-largest mobile
operator and Spain's
Telefonica to deepen ties.
Telefonica and SK Telecom
unexpectedly emerged as
bedfellows in China's No 2
mobile carrier after an
overhaul of China's telecom
industry this year, which saw
the country's four main
carriers reduced to three.
"Although SK still has some
investments in China, they are
on a relatively small scale,"
said Daniel Jin, an analyst at
Shinhan Investment Corp.
SK Telecom, which tried
for years to establish itself in
the Chinese mobile market,
said in a statement the sale
followed a "change of strategy"
and proceeds would be used
to strengthen its financial base
and tap new business
opportunities.
SK Telecom and China
Unicom said China Unicom
would buy back a 3.8 per cent
stake from SK Telecom at
HKUSD11.105 per share, for a
total of about HKUSD10
billion (USD1.29 billion).
Shares in SK Telecom ended
2.9 per cent higher compared
to a 0.9 per cent drop in the
wider market.
The repurchased shares
will be cancelled and total
shares of China Unicom
reduced to about 22.868
billion from 23.768 billion, it
said. "After the share
repurchase, China Unicom
will be pleased to maintain
the sound co-operation
partnership with SKT," China
Unicom Chairman Chang
Xiaobing said. SK Telecom
exited the US market last year
when it sold struggling
mobile unit Helio to Virgin
Mobile USA.

Bing ads to warn of online scams TD-LTE Femtoce ll

Microsoft began serving
up scam warnings with Bing
search results for topics such
as fixing credit scores or
rescue from home foreclosure
that are prime material for
online cons.
Microsoft worked with
the US Federal Trade
Commission (FTC), Postal
Inspection Service, and
Western Union to provide
reminding consumers to
exercise their street smarts
public service online right at the time they
announcements (PSAs) in the need it most,” said Microsoft
deputy general counsel
Nancy Anderson.
“Unfortunately, many
scammers who would exploit
a homeowner in danger of
foreclosure or a person
struggling with credit card
debt will try to misuse
the Internet to connect with
their victims.”
Targeted in the campaign
are key words related to
searches for information
about foreclosure rescue
form of advertising offers; promises to fix
posted on relevant Bing credit problems, and “lottery
results pages. scams” in which people
“We believe this are told they’ve won
programme can help fight prizes but must pay to
back against scams by collect.

Demo
China Mobile customers. Further more,
Communications TD-LTE Femtocells can fully
Corporation (the parent leverage the advantages
company of Hong Kong of TDD frequency, provide a
listed China Mobile) and fast and flexible indoor
Nokia Siemens Networks coverage solution and
have conducted what they effectively manage network
say is the world's first capacity and cost."
TD-LTE Femtocell Nokia Siemens Networks'
demonstration. Beijing research team
"User habits indicate that demonstrated a live
the majority of mobile streaming video downlink
broadband capacity will be application using a
consumed inside homes compact experimental
and offices where coverage Femtocell prototype in China
is typically lower than Mobile's Research Institute
outdoor spaces," said Huang laboratory. The
Xiaoqing, General Manager demonstration
of China Mobile Research achieved throughputs
Institute. "Miniature wireless which exceed the typical DSL
base stations like Femtocells speed currently possible via
can improve the indoor residential broadband
service experience of our connections.

Nokia to launch IBM undercuts Google

N900
Amsterdam: Nokia is
seeing large interest towards
its new top-of-the-range
model N900, a key product for
the world’s top phone maker,
a senior company official said.
“Since we started to show
it to larger audience two
weeks ago, there has been
tremendous buzz and interest.
A lot of interest,” Ari Jaaksi,
vice president for Maemo
devices at Nokia, told Reuters
on sidelines of a mobile
software conference in
Amsterdam.
“Now we are finalising the
package, software, hardware,
marketing campaign. The goal
is to get it out in October,”
Jaaksi said.
The new N900 model is
Nokia’s first phone running
Linux Maemo operating
system. Analysts see N900 and
following Linux devices as key
for Nokia to gain back ground
in the coming years.
Nokia has kept its overall
market share stable, close to 40
per cent, but it has lost share
among more expensive
models to the likes of Apple.
High-end products are
important for Nokia because
the company has not only lost
market share there, but its
average selling prices have
declined faster than the
industry average.

IBM Corp. is trying to
stymie Google Inc.’s
expansion into the business
software market.
The weapon: a bare-bones
e-mail service that IBM is
selling to companies for
USD36 annually per worker,
undercutting a more
comprehensive package of
software applications that
Google sells for USD50 per
user annually.
For that slightly higher
price, Google is offering 25
times more storage: 25
gigabytes per account
compared to IBM’s 1 gigabyte
per mailbox. Google also
throws in word processing,
spreadsheet and presentation
applications, as well as a that’s run on computers
video channel. None of those owned by an external
features are included in IBM’s supplier instead of the
package. company relying on the
Even so, IBM believes its service.
service, called LotusLive This approach has become
iNotes, can beat Google trendy enough to get its own
because it has a much larger catch phrase - “cloud
sales force and relationships computing.”
with corporate customers Without providing
going back long before specifics, Google says its
Google co-founders Larry corporate users now number
Page and Sergey Brin were in the “hundreds of
even born in 1973. “This is thousands.” Some
trouble for Google,” said companies, including
Gartner Inc. analyst Matthew Fairchild Semiconductor
Cain. International Inc., switched
Armonk, N.Y.-based IBM from IBM’s premium e-mail
is responding to the service that costs
increasing corporate demand substantially more than
for inexpensive e-mail Web-based e-mail.
97
 Synopsis International
China mobile to confront Google and Baidu
Shanghai: As China ushers
in a new generation of snazzy
smartphones and
networks, Google and Baidu
3G
are shifting their battle from
the Internet to China's mobile
search market, likely to
become the world's largest,
with the promise of billions of
dollars in revenue.
However, experts say
putting a price tag on the
potentially massive market is
tough as any future riches
could be years off due to a lack
of clear business models,
potential competition and
political risk in China's tightly
controlled media markets.
"Everything is very fast
Super-Earth has rocky
surface
London: Detailed data
about the smallest planet ever
found outside our solar
system suggest it is a rocky
“super-Earth” world very like
our own, European
astronomers said.
The so-called exoplanet,
whose initial discovery was
announced, has a mass five
times that of Earth, which
when combined with its
radius suggests it has a solid
surface and a density similar
to our terrestrial home. “This
is science at its thrilling and
amazing best,” said Swiss
astronomer Didier Queloz, the
leader of the team that made
the observations.
About 330 exoplanets have
been found orbiting other
stars besides the Earth’s sun,
SIM cards
for free
Skype calls
London: Hutchison
Whampoa's 3 UK, the smallest
of Britain's five mobile phone
network operators, is giving
away SIM cards for users to
make free calls using internet
phone service Skype.
The company, which has
helped drive down prices in
Britain's fiercely competitive
mobile market, said it would
give away two SIM cards per
person, allowing them to make
free Skype-to-Skype calls and
send free instant messages to
other Skype users.
The free SIM service will be
available to anyone, including
those who are not currently
98 customers of three.

growing, but who is going to
make money now?" said
Wallace Cheung, an analyst
with Credit Suisse. "The
mobile search market is so
diverse, even globally there is
no sure business model yet."
Google, a distant second to
most of which are gas giants
with characteristics similar to
Neptune, which has a mass 17
times that of earth. But the
planet at the centre study -
called CoRoT-7b - is different.
It orbits only 2.5 million
kilometres from its star once
every 20 hours and has a high
temperature between 1,000
and 1,500 Celsius, meaning no
life could survive there.
In a report in the
Astronomy and Astrophysics
journal, the scientists said
their findings put CoRoT-7b
into the category of “super-
Earth” exoplanets. About a
dozen such “super-Earths”
have been detected, but this is
the first time that the density
has been measured for such a
small exoplanet, they said.

First intelligent search engine
Researchers from the
Carlos III University of
Madrid (UCM3) have
completed the development
of the first search engine
designed to search for
information from the financial
and stock market sector based
on semantic technology,
which enables one to make
more accurate thematic
searches adapted to the needs
of each user.
Unlike conventional
search engines, SONAR -so
named by its creators- enables
the user to perform structured
searches which are not based
solely on concordance with a
series of key words. This
corporate financial search
engine based on semantic
technology, as described on
Baidu in China's 1.8 billion
yuan (USD264 million) PC
search market, is the world
leader in mobile search by
revenue and determined not to
cede control of mobile search
in the Chinese market.
Google said recently it
Facebook hits financial
milestone
Facebook announced it
was earning more money
than it was spending and had
signed up its 300 millionth
member. Facebook
co-founder and chief
executive Mark Zuckerberg
said the fast-growing social
network had become “cash
flow positive” last quarter,
meaning that it is now
earning enough to cover
operating costs. “Earlier this
year, we said we expected to
be cash flow positive
sometime in 2010, and I’m
pleased to share that we
achieved this milestone last
quarter,” Zuckerberg said in
a blog post. “This is
important to us because it sets
Facebook up to be a strong
independent service for the
the project website
(http://www.proyecto-
sonar.org) was developed by
researchers from the UC3M in
partnership with the
University of Murcia, el
Instituto de Empresa (the
Business Institute) and the
company Indra.
• Its effectiveness in a
concrete domain - which is
closely defined and has
precise vocabulary.
According to Juan Miguel
Gmez Berbfs, from the
Computer Department of the
UC3M “This verticality
distinguishes SONAR from
other more generic search
engines, such as Google or
Bing.”
• Its capacity to
establish relations between
Free download | flare.com.pk
expects mobile search to
surpass PC search revenue in
a few years. Billions of dollars
in revenue could be at stake if
the market develops along
lines similar to PC Internet
search.
China's mobile internet
market numbers far surpass
the United States, where there
were only about 40 million
mobile internet surfers at the
start of the year, according to a
J. P Morgan report. "For the
mobile search market, the
number is still small but the
growth potential is extremely
high," Baidu Chief Technology
Officer Li Yinan told Reuters
in a recent interview.

long term.” Facebook’s
announcement is significant
in that the Palo Alto,
California, company, unlike
other web giants such as
Amazon, eBay, Google and
Yahoo!, had yet to prove how
it would translate traffic
growth into cash.
Zuckerberg, who created
Facebook with two Harvard
news, share valuations and
prices via logical reasoning.
The first prototype works
by making use of semantic
web elements. Basically, the
system collects data from both
public information sources
(internet) and private,
corporate ones (intranet),
adds them to a repository of
semantically recorded data
(labelled and structured) and
allows intelligent access to
this data. To achieve this, the
platform incorporates an
inference engine, a Premises (FTTP) to a million
mechanism capable of
performing reasoning tasks
on the recorded information,
as well as a natural language
processor, which helps the
user to perform the search in
the simplest way possible.

One billion
a day turn
to YouTube
Tony Blair launched
Downing Street's official
YouTube channel in 2007.
YouTube now gets over a
billion hits a day, according
to a new video blog post by
the founder of the website.
Chad Hurley's blog marks
the third anniversary of
YouTube's controversial
acquisition by Google.
The site was bought by
Google in 2006 for $1.65bn - a
price it later described as "a
premium".

University roommates five
years ago, did not provide
any financial details but the
company is believed to pull
in hundreds of millions of
dollars a year from
advertising. The chief
executive also announced
that “as of today, Facebook
now serves 300 million
people across the world.”

Superfast
broadband
extends
reach
Fibre will be available to
over 10 million UK homes An
extra one and a half million
homes will benefit from
super-fast broadband by
2012, BT has said.
Originally the telecoms
firm said that it could only
deploy so-called Fibre-to-the-
homes because of its cost.
But it now believes 2.5
million homes can benefit
because it will be cheaper to
provide than it had first
thought.

Free download | flare.com.pk International Synopsis

Bionic man for just £150,000: Scientist Telstra

Thirty five years ago TV
writers thought it would cost
USD six million to create a
bionic man. That’s around
£3.7million. However, these
days scientists claim they
could knock a real one
together for about £150,000.
They say products exist to
allow those who have lost
their legs to walk, give limited
vision to those who are blind,
and to create super-human
strength.
In the Six Million Dollar
Man astronaut Steve Austin,
played by Lee Majors, was left
horribly injured after his craft
crashed. The opening
sequence of the 1970s TV
series featured an off- camera
voice intoning, “Gentlemen,
we can rebuild him. We have
the technology.”
Austin was given a bionic real version of this superman. from science fiction to science
arm and legs and an artificial The Institution’s Engineering fact.”

zoom-lens eye. British
& Technology magazine has
scientists at the Institution of
brought together these
Engineers say they have innovations to show how they
identified developments that could work.
Magazine editor Dickon
Ross said, “Anybody who
grew up with the Six Million
Dollar man is probably
surprised that we’re not
already running at super
speeds and jumping over
buildings. But behind the
scenes there are some really
exciting developments, many
by British companies, that are
being made and at costs that
mean it is possible to create a are bringing the technology
rejects
reform bill
TELSTRA has pledged to
fight a push to forcibly separate
its business, arguing that the
Government's proposed
changes to telecommunications
law would undermine its high-
speed broadband strategy,
reduce industry competition
and disadvantage regional and
rural customers. The telecom
giant has also hit out at the new
bill, claiming that it would
“potentially destroy value for
the approximately 1.4 million
Australian shareholders who
purchased Telstra shares from
the Government over the past
12 years”.

Future is TV-shaped, Man travels in £1

says Intel
The world's biggest chip
maker predicts that by 2015
there will be 12 billion
devices capable of connecting
to 500 billion hours of TV and
video content.
Intel said its vision of TV
everywhere will be more
personal, social, ubiquitous
and informative. "TV is out of
the box and off the wall,"
Intel's chief technology officer
Justin Rattner told.
"TV will remain at the
centre of our lives and you
will be able to watch what
you want where you want.
We are talking about more
than one TV capable device
for every man and woman on
the planet. People are going
to feel connected to the screen
in ways they haven't in the
past," said Mr Rattner.
Intel's developer forum in
San Francisco was told that
the success of TV is down to
the fact there are a growing
number of ways to consume
content.
Attendees were also told
to get set for an explosion of
content by Cisco's vice
president of video product
strategy, Malachy Moynihan.
"We are seeing an amazing
move of video to IP (internet)
networks.
By 2013 90 per cent of all
IP traffic will be video. 60 %
of all video will be consumed
by consumers over IP
networks," said Mr
Moynihan. "Infinite choice"

A man has cycled over
29,000 miles (45,000 km)
through 37 countries after
setting out from his home in
Japan eight years ago with
the equivalent of just ú1.
Keiichi Iwasaki, 36,
left on his Raleigh Shopper
bicycle in 2001 to go on a
tour of Japan. But he
enjoyed himself so much he
caught a ferry to
South Korea and since then
has cycled through 37
countries without returning
home.
He has been robbed by
pirates and arrested in India,
almost died when he was
attacked by a rabid dog in
Tibet and nearly married in
Nepal.
In total Mr Iwasaki has
cycled over 45,000km (27,961
miles) on his favourite
Raleigh shopper bikes but
two have been stolen and
two have broken so he now
rides his fifth.
His biggest achievement
is climbing the world’s
highest peak Mount Everest,
which stands at 8,848m
(29,029 ft), from sea level
without using any
transportation. Mr Iwasaki,
originally from Maebashi,
Japan, says that only his
‘’strong will’’ has kept him
going.
He said, “Most travellers
and adventurers need
money but instead of
giving up an opportunity to
travel the world I want to
clarify
that dream can come true if
you have a strong will.
I have been travelling for
eight years and I continue to
do so from money I receive
from performing tricks. I do
not carry a credit card or
traveller’s cheque.”
Mr Iwasaki left home on
April 15, 2001 with just 160
yen, around ú1, in his pocket
after he became bored
working for his father’s
air-conditioning company.
He rode around Japan for
one year before buying a
one-way ticket to South
Korea in March 2002. Since
then he has travelled the
world on his Raleigh
Shopper bicycles and funded
his travels by performing
magic tricks.

Mobile app sees science go global

A mobile phone
application will help
professional and "citizen"
scientists collect and analyse
data from "in the field",
anywhere in the world.
The EpiCollect software
collates data from certain
mobiles - on topics such as
disease spread or the
occurrence of rare species - in
a web-based database. The
data is statistically analysed
and plotted on maps that are
instantly available to those
same phones.
The approach is outlined
in the open-access journal
PLoS ONE. The software has
been developed for so-called
smartphones that run
Google's Android open-
source operating system.
Researchers can report
back to the EpiCollect
database with results from
experiments they do in the
field, and "citizen scientists"
can send back photos or
videos of certain species from
their own backyards.
The phones' GPS system
automatically logs users'
locations, and the data is then
plotted by location using
Google Maps. Then anyone
can access the database
online, or from their phone.
There have been many
research projects in the past
that make use of phones'
instant access and GPS
functionality. makes EpiCollect particularly easy way for any of the
However, lead researcher useful. The approach allows researchers to look at any of
on the project David "citizen scientists" worldwide the data in almost real-time,"
he told. The team is already
working to track the
occurrence of
chytridiomycosis, a fungal
infection that is decimating
the numbers of amphibians
around the globe.
"We're investigating the
use of the phones for the
project; rather than
researchers taking a GPS out
into the field and recording
their results on paper, we can
get all of this data much more
Aanensen of Imperial College to contribute. quickly - and it limits the
London said that the full "Many of the other tools amount of equipment they
integration into a central and that allow one to send data by have to take out into the
widely-accessible database mobile phone don't have an field," Mr Aanensen said.
99