Assignment no 1

Principal Of Marketing
Name
Gulzaib

Muhammad

Roll no

2k14-BSCS-40

Semester
Session

2nd
2014-2018

Submitted to
Mam Maria
Submitted by
Muhammad Gulzaib
Date

16-04-2015

What Is Brand ?
A type of product manufactured by a particular
company under a particular name is called Brand.

Brand

Samsung

For over 70 years, Samsung has been dedicated to making a

better world through diverse businesses that today span
advanced technology, semiconductors, skyscraper and plant
construction, petrochemicals, fashion, medicine, finance, hotels,
and more. Our flagship company, Samsung Electronics, leads
the global market in high-tech electronics manufacturing and
digital media.
Through innovative, reliable products and services; talented
people; a responsible approach to business and global
citizenship; and collaboration with our partners and customers,
Samsung is taking the world in imaginative new directions.

1- Products

Mobile Phones

LED

LCD

Cameras

Mobile Phone
Note 4
Features of Samsung Galaxy Note 4
(Customer needs and wants)
Dimension

153.5 x 78.6 x 8.5 mm

Weight

176 g
Talk-Time up to 20 hrs, Music-Play up to 82 hrs
3220 mAh
Android OS, v4.4.4 (KitKat)
32GB built-in, 3GB RAM, microSD card (supports up to
128GB)
2.7 GHz Quad-Core Krait 450 (SM-N910S) , Snapdragon
805 (SM-N910S)
GPU: Adreno 420 (SM-N910S)

Battery
OS
Memory

Processor
1.9 GHz Octa-Core (SM-N910C) {1.3 GHz Quad + 1.9
GHz quad}
GPU: Mali-T760 (SM-N910C)

Connectivity

Display Size
Display Colour
Operating
Frequency /
Band
3G Band
4G Band
Browser
Colors

Bluetooth v4.1, A2DP, EDR, LE, USB (microUSB v2.0

(MHL 2), USB Host), USB Host), WLAN (Wi-Fi 802.11
a/b/g/n/ac, dual-band, Wi-Fi Direct, DLNA, Wi-Fi hotspot),
GPRS, EDGE, 3G (HSDPA, 42 Mbps; HSUPA), 4G (LTE,
Cat4 (N910C), Cat6 (N910S), 50 Mbps UL, 300 Mbps
(N910S), 150 Mbps (N910C) DL
1440 x 2560 pixels, 5.7 inches (515 ppi)
Sensors: Accelerometer, gyro, proximity, compass,
barometer, gesture, UV, heart rate, SpO2
Super AMOLED capacitive touchscreen, 16M colors,
Muultitouch, Corning Gorilla Glass 3
GSM 850 / 900 / 1800 / 1900
HSDPA 850 / 900 / 1900 / 2100
LTE 800 / 850 / 900 / 1800 / 2100 / 2600
HTML5

Ring Tones

Frosted white, Charcoal black, Bronze Gold, Blossom Pink

3.5mm audio jack, MP4/DivX/XviD/WMV/H.264/H.263
player, MP3/WAV/eAAC+/AC3/FLAC player, TV-out (via
MHL A/V link), SNS integration, YouTube, Google Talk,
Picasa integration, Games (built-in + downloadable)
16MP, 3456 x 4608 pixels, optical image stabilization,
autofocus, LED flash, Dual Shot, Simultaneous HD video
and image recording, geo-tagging, touch focus, face/smile
detection, panorama, HDR, Video 2160p@30fps,
1080p@60fps, optical stabilization, dual-video rec, 2ndary
(3.7 MP), 1440p
GPS + A-GPS support & GLONASS, S Pen stylus, Active
noise cancellation with dedicated mic, ANT+ support,
Fingerprint sensor, S-Voice natural language commands
and dictation, Document editor (Word, Excel, PowerPoint,
PDF), Google Search, Maps, Gmail, Voice
memo/dial/commands, Predictive text input (Swype),
YouTube, Calendar, Speakerphone
Downlaodable, Polyphonic, MP3, WAV

Messaging

SMS(threaded view), MMS, Email, Push Mail, IM, RSS

Entertainment

Camera

Other Features

2- Pricing
Initial Price in Rs: 78,000
Initial Price in USD: $794
With the passage of time the price changes.

3- Place / Distribution
It is available in Pakistan and other countries like in
Punjab, Sindh, Balouchistan and Kpk. In other countries it is
available like Australia, Dubai, Canada and in Qatar etc.
The company Distribute the product at Mobile Plazas.

4- Promotion
Hyperstar Pakistan is one of the largest
shopping malls and super stores in Karachi and Lahore,
containing number of products and shopping under single

roof. They also offer promotions, offers and other

campaigns to attacks the customers.
For the promotion of the product Companies Offer the
prizes and internet bundles of different networks.
For example if we buy a note 4 we will get free internet
bundle for one year.
Some companies promote the product in Commercials on
TV.