COURSE TITLE: EVENT MANAGEMENT

Course Code:
Course Credits:
Term: Area: Operations
Prerequisites if any:
Experience in Event Management
Introduction to the Course:
The event management program provides students with the skills and knowledge for successfully
running various special events in such sectors as entertainment, sports and recreation, business
and the entertainment industry. Graduates will have experienced the many facets of event
management ranging through research, planning, programming, marketing, financing and
analyzing events.
Course Objectives:
1.
2.
3.
4.
5.
6.

7.
8.
9.
10.
11.
12.

apply the principles of marketing and research to special events and exhibitions
analyze, summarize, develop and design the requisite elements for special events
analyze, summarize, develop and design the requisite elements for exhibitions
plan, execute and assess preparations for special events and exhibitions
analyze and develop promotional materials which communicate important messages
coherently
develop and implement financial initiatives based on the objectives of special events or
exhibitions, using methods such as sponsorship programs, applications for grants and
subsidies and fundraising initiatives
create, establish and coordinate on site activities effectively
assess and apply strategies for effective management of human resources during
preparations for special events and exhibitions
apply their knowledge of and skills in accounting and finance during preparations for
special events and exhibitions
apply their skills in business administration during preparations for special events and
exhibitions
assess the sectors professional standards, legislative requirements and principles of
ethics and apply them to management of special events and exhibitions
incorporate best practices in environmental sustainability in the planning and execution
of events.

Course Learning Outcome in the form of:

a. Knowledge

b. Skill

c. Attitude

Session Plan:
Session Plan
1

2-3
4-6
7-9
10-13
14-15
16-18

19

20-21
22-23

Topic
Module-1:
Introduction to
Event
Management
Module-2: Event
planning
and
programming
Module-3: Event
Accounting and
Finance
Module-4: Event
Operations
Module-5: Event
Technology
Module-6:Ethics
and Law for
Events
Module-7:
Networking and
fund raising

Pre-class Reading
Chapter-1

Knowledge

Skill

Attitude

Chapter- 2

Chapter- 3

Chapter-4

Chapters- 5

Chapter-6

Chapter 7

Module -8:
Event Human
resource
management
Module -9:Event
marketing
Module-10:
Event
Mangement

Chapter 8

Chapter-9

Chapter-10

Reference Materials:
a. Books:
i. Special Events: A New Generation and the Next Frontier, 6th Edition
ii. Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events,
Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
b. Articles:
i.Project Management Institute, Articles
ii A guide to Project Management Body of Knowledge, PMBOK Guide by Project
Management Institute
Project Management for Business and Technology (Principles & Practice), John M.
Nicholas (PHI)
Contemporary Project Management, Timothy J. Kloppenborg, Cengage Learning
Cases to be discussed
MegaTech, Inc.
The IT Department at Hamelin Hospital
Paradise Lost: The Xerox Alto
Rolls-Royce Corporation
Project Task Estimation and the Culture of Gotcha
Project Selection at Nova Western, Inc.
Plus another 10 cases
c. eBooks:
DL63 Project Management Manual Harvard Business School
DL76 Project Management HBR
DL456 Guide to the Project Management Body of Knowledge
Management Institute
DL182 Project Management HAROLD KERZNER
2nd
d. Website Links:
i. http://www.pmi.org/
ii.
iii.
Program Learning Goals
Please tick the relevant program learning goals met:
1. Effective Communication

2. Interpersonal Skills & Teamwork

3. Social Responsibility
4. Problem Solving & Decision Making

Project

5. Quantitative Analytical Skills

6. Global Awareness
Evaluation Components:
Assessment

Internal Assessment (60%)

End Term Assessment (40%)

Total

1.
2.
3.
4.
5.
6.
1.
2.

Components
Presentations
Case Discussions
Project
Assignment/ TEST
Quiz
Attendance
End Term Exam
Specify if any other

Weightage
10
10
10
15
10
05
40
100%