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Draft 1 Upadated
Draft 1 Upadated
Draft 1 Upadated
TeaMang-O
In Partial Fulfilment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Financial Management
CAYABYAB, LESAN L.
CRISTOBAL, MARIEL MAGDALENE R.
FRANCISO, JEFFREY
GARGAR, MARY JEAN G.
HIPOLITO, ABIGAIL U.
IGNACIO, HANNAH MARIE R.
LAZA, KHREZEL J.
QUINTO, EZEQUEL M.
October 2015
1
Table of Contents
Page Number
Approval Sheet
Acknowledgment
Table of Contents
List of Tables
List of Charts
List of Figures
Appendices
Executive Summary
Chapter I Business Concept
A. Business Name
B. Business Offering
C. Unique Quality
D. Business Structure
E. Location
F. Business Feasibility Study Objectives
1. Relation to Government Program
2. Affinity to Regional or Sectoral Studies
3. Project Potential and Proponents
Chapter II Marketing Plan
A. Target Market
-Supply and Demand Analysis
B. Marketing Objectives
C. Marketing Strategies
D. Distribution Channel
E. Pricing Strategies
F. Marketing Budget Summary
G.
SWOT
Analysis.
H. Discussion and Gathered Data..
I. Perspective Mapping..
Chapter III Operating and Production Plan
A. Business Process
B. Transactional Process
C. Production Process
D. Supplies and Networks.
Indica is the scientific name for Mango. Mango was used as an immune stimulant
to treat infection, which, as it turns out, was a smart use. Like all members of a
poison ivy family, Mango does activate the immune system and this does keep
infections under control.
B. Business Offering
Properties of product:
Filipinos loved mangoes. There is no doubt that mangoes have load of
health benefits. However, how many of us are aware of the greatness of mango
leaves and seeds, and the amazing benefits they offer? According to Ayurvida,
each part of the mango tree said to be beneficial-seed, flower, fruits, roots and the
bark.
The mango leaves are light greenish or purplish when tender, new and
grows into dark green color and the pale underside. These leaves are rich in
vitamin A, B, and C. They are also rich in nutrients. The mango leaves have
powerful antioxidant properties as it has high flavonoids and phenol contents.
Leaves
Fruit
Benefits
Leaves
Fruit Seed
but the very unique quality that TeaMang-O has is that, it is a new found tea based on the
data and researches they have found. This tea will prove its characteristics and still
improve it for its better purpose. Suchlike, its compositions which is Mango leaves and
seeds that are not similar from green tea, black tea, even white tea, and altered kinds of
tea. Using these materials, it allows us to combine two important features of teas;
components of tea and benefits of an herb.
Many agencies also warn consumers to be wary of herb-containing supplements or
drinks. But, TeaMang-O is different, although it cannot cure
It can help its users to prevent or lessen their sufferings from their illnesses and
sicknesses. This is where its advantage and its competitive edge takes place when it
comes to its own segment. Consumers dont have to worry about effectiveness, apart
from being a tea; it contains herbal medicine that is backed with science based on
research. Even it is new it is not that expensive, low-users can rely on its effectiveness
because TeaMang-O have carefully studied it. It is comparable to commercial teas since
this product is new entrant, it can be ranked in a two classification of tea that is not
applicable to other tea products for they have their own aim and specific classifications,
TeaMang-O can be classified as a Herbal Tea or a Natural Tea. This is good for youth
who want to have a healthy lifestyle and for adults who are maintaining their healthy
living.
D. Business Structure
The company was registered as a Partnership entity type as agreed by the
researchers. The group decided to form partnership because as they say two (or
more) heads are better than one. With this, the group can share ideas to each other
hand and choose what the best is for the company.
Basic Considerations:
1.
2.
3.
4.
5.
6.
E. Location
The TeaMang-Ois located at #178 Brgy.Manzon, San Carlos City. This
makes the area suitable to the business because it is well known for mango
production.
The location was chosen because of the following reasons:
1. It is marked its named in mango business
2. The place is along the National Road and it is easy to access.
3. The location is close to Dagupan City, Calasiao, and Mangaldan where the
product can be distributed.
4. It is near the market
5. It has low crime rate
6. Flood free area
7. It is easy to access
8. It is near the hospital
9. It has good irrigation
10. The weather has distinct wet and dry seasons
11. It has healthy land for mango trees
10
11
12
13
AGE BRACKET
FRACTION
% SHARE
15-25
71
329
21.58
26-35
74
329
22.49
36-45
68
329
20.67
46-55
65
329
19.76
56-65
38
329
11.55
66-75
13
329
3.95
100
14
15-25
71
26-35
74
36-45
68
46-55
65
56-65
38
66-75
13
TOTAL
329
1862
= 1+( 1862 ( 0.05 )2 )
n= 329
15
26-35
12%
36-45
4%
46-55
56-65
66-75
22%
20%
22%
21%
16
DEMAND PROJECTION
A. ARITHMETIC STRAIGHT LINE METHOD
HISTORICAL VALUES
Table 3.2: Frequencies of sample sizes in Arithmetic Straight Line Method
YEAR
ACTUAL(Y)
a+
YI-1
Yc
Y-Yc
(Y-Yc)^2
2010
2011
2012
2013
2014
2015
1862
1882
1903
1923
1944
1964
20.482
20.482
20.482
20.482
20.482
20.482
1862
1883
1903
1923
1944
1862
1883
1903
1924
1944
1964
0
1
0
1
0
0
0
1
0
1
0
0
2
=Yn Yc
19641862
61
102
5
= 20.4
(1147811480)
6
= 0.667
17
Y
1862
1882
1903
1923
1944
1964
11478
a=
X^2
25
9
1
1
9
25
70
X^4
625
81
1
1
81
625
1414
( X 4 ) Y ( X Y ) ( 1414 ) 1147870(133910)
=
6 ( 1414 ) (70)
( X 4 ) ( X 2 )
XY
b = X 2
716
70
X 4 ( 2 )
N
2y
n ( ) ( Y )
c=
=
X
-5
-3
-1
1
3
5
0
XY
-9310
-5646
-1903
1923
5832
9820
716
X^2Y
46550
1693
1903
1923
17496
49100
133910
= 1913
10.23
6 ( 133910 )70(11478)
6 ( 1414 )(70)
0
3584
STEP 1
STEP 2
B
10.23
10.23
10.23
10.23
10.23
X
-5
-3
-1
1
3
+ c
0
0
0
0
0
X^2
25
9
1
1
9
YC
1862
1883
1903
1924
1944
Y-Yc
0
1
0
1
0
18
(Y-Yc)^2
0
1
0
1
0
1913
10.23
2
6
25
1964
0
2
= .33
a=
Y
1862
1882
1903
1923
1944
1964
11478
Y
n
bX
n
X
1
2
3
4
5
6
21
11478
6
X^2
1
4
9
16
25
36
91
20.4 (21)
6
XY
1862
3764
5709
7692
9720
11784
40531
= 1913 71.4 =
1841. 6
n ( XY ) X ( Y )
b=
N ( X ) ( X )
6 ( 40531 )21(11478)
6 ( 91 )441
STEP 1
20.4
STEP 2
B
20.4
20.4
20.4
20.4
20.4
X
1
2
3
4
5
Yc
1862
1882.4
1902.8
1923.2
1943.6
Y-Yc
0
1
0
1
0
(Y-Yc)^2
0
1
0
1
0
19
1841.6
20.4
1964
2
= 6 =0.24
B. MARKETING OBJECTIVES
20
21
C. Marketing Strategies
Table 16: Marketing Strategies
Factors that Description
affect
the
market
Customer
Competitors
Marketing
Strategy
Description
Suppliers
Economic
Condition
Speculation/
22
Expectation
customers will have different opinions with the sample products TeaMang-O will give sample products to the
product that will affect the demand.
public for them to experience the product.
23
C. Distribution Channel
Chart 2
Tea Mang-O
Wholesalers/Retailers
Supermarkets
Herbal Shops
Consumers/End users
24
Figure 3
Perspective Mapping
Legends:
= Mango Leaves and
Seeds Suppliers
= Mango Related Businesses
= Places with Tea Retailers
= TeaMang-O
25
26
E. Pricing Strategies
Since the product is a new entry in the market the customers sensitivity
to price is fairly high, so TeaMang-O has to consider the price when putting the
product in the market to be competitive.
The pricing strategy that will be used is cost based strategy which
means the setting of lower rather than high prices to achieve potentially dominant
market share based on the expenses that was incurred during the process. Since
demand is price sensitive, new customers will be attracted and will buy more of
the product because of its low price. And a good cost based strategy may lead to
large amount of sales and market sales.
27
COST
400
60
120
2,75
3,370
0
55,66
0
27,8
30
5,83
2
990
2,17
3
394
2,53
6
5,87
2
2,33
3
4,39
0
52,35
3
111,3
43
28
60,00
0
1.86
0.93
2.78
33.36
29
Amount
FREE
Php1300.00
Flyers
Php 250.00
Tarpaulins/Banners
Php 500.00
30
31
THREAT
Rivalry Firm- The tea industry has a
lot of competition, especially the
establish brands of tea, thus
TeaMang-O need to penetrate the
market to compete effectively.
Customer Loyalty will not be easy to
earn since the TeaMang-O is just a
new entrant in the market.
.
Inexperience in the Tea marketTeaMang-O is a new entrant in the
market that is why it is still learning
on the process of the tea industry.
Most of the respondents answered
in the survey are using herbal
medicine, and TeaMang-Os
product is herbal tea.
Almost of the respondents are
willing to buy TeaMang-Os
product
SWOT
Analys
OPPORTUNITIES
is
Inexperience in the Tea marketTeaMang-O is a new entrant in the
market that is why it is still learning
on the process of the tea industry.
WEAKNESS
STRENGTH
Strong Financial Back-up since
TeaMang-O is a partnership, capital
will not be a problem because the
business can able to raise more funds.
Location- the location of the business
is in Manzon, San Carlos City and it
is marked its named in Mango
business.
G. SWOT Analysis
H. DATA GATHERED
Question 1: Ano ang sakit na iyong nararanasan?
Table 4: Frequency Distribution on the sickness that are usually
suffered
Age Bracket
Pagtatae
Lagnat
Ubot
Sakit sa Total
Sipon
Ulo
15-25
8
16
30
17
71
26-35
12
16
22
24
74
36-45
4
12
34
18
68
46-55
4
12
21
28
65
56-65
5
10
10
13
38
66-75
0
1
4
8
13
33
67
121
108
329
Researchers presented four common sicknesses that the people encounter
for the respondents to choose what sickness they usually experience. The survey
shows that most of the age range of 15-25 was experiencing common colds
mostly compared to others according to a center for disease control and
prevention (www.cdc.gov), a great quantity of teenager (13-19) were socially
exposed with different people and having contact with those who have colds.
Adults aging 36-45 were also apt to experiencing common colds.
Colds are caused by contagious viruses. It is the most common reason for missed
work, with the average adult contracting an estimated two to four colds every
year. Cold symptoms usually clear up within about a week and include some
throat, runny or stuffy nose, postnasal drip, cough, laryngitis, and fever.
(www.bcbsnc.com)
Headache is one of the most common human illnesses. The table shows that
majority of age ranging 26-35, 46-55, and 66-75 were frequently experiencing
headache. This entails that these respondents were engage with chores or works
32
that brought them to poor posture, pent-up anger and improper management of
stress. (www.livewell.com)
Headaches can be chronic or severe and can disrupt your daily life. Some
headaches are so intense that they require bed rest. The World Health
Organization (WHO) report that around 47% of the worlds adult population will
have experienced a headache within the year. As well as being symptoms of other
conditions, headache disorders can had to the development of other illness.
(www.medicalnewstoday.com)
It is also shown in the table that those who are at the ages of 15-35 are the one
who usually suffer from fever. Mostly, the common causes of fever that is
inflicted in the respondents are common infections such as colds and severe
wounds.
Fever is usually associated with physical discomfort, and most people feel better
when a fever is treated. Nonetheless, you may or may not require medical
treatment for the fever alone. There are people who is suffering from fever uses
herbal medicines or leaves for treatment, and it is said that treating naturally is
effective having no side effects.
The least choice of the respondents was diarrhea. People in Manzon rarely suffer
from diarrhea, and the greatest number of the choice falls to the age of 26-35 with
12 respondents. This entails that most of the residents in Manzon were cautious
with what they were eating. Based on emedicine health, many cases of diarrhea
33
are spread from person- to- person but it could be prevented with proper
precaution.
74
31
68
22
65
38
13
140
32
9
Tota
l
71
74
68
65
38
13
329
The survey shows that almost all the respondents takes tea for relaxation
and next to it is for them to have a better blood circulation.
What are great things that can be found from drinking tea? First, tea
contains antioxidants. Antioxidants play a very important role to our body.
Tea has antioxidants that protect our body from the ravages of aging and
the effects of pollution.Another is that tea has no caffeine unlike coffee.
Total
35
15-25
26-35
36-45
46-55
56-65
66-75
44
48
37
43
30
13
215
13
14
17
13
6
0
63
13
8
10
2
1
0
34
1
4
4
7
1
0
17
71
74
68
65
38
13
329
The table above shows the brand of tea that most consumers buy, and 65%
of the respondents choose Lipton Tea since it is the most popular brand
here in the Philippines aside from Biofitea, Biguerlaitea, and twinnings.
Question 5:Ano ang iyong isinasaalang-alang sa pagbili ngTsaa?
Table 8: Frequency Distribution on
buying tea
Age
Bebepisyo Brand
Bracket
(Benefits)
(Name)
15-25
30
15
26-35
28
19
36-45
32
19
46-55
30
7
56-65
26
4
66-75
7
3
153
67
Lasa
(Taste)
20
22
13
25
6
3
89
Total
71
74
68
65
38
13
329
Clearly shown, the respondents mostly drinks tea for its health
benefits and least of it was because of its scent. Most of the respondents
said that they drink tea for its benefits. It is mainly because there are a
lot of major health benefits given by regular intake of tea.
Tea may reduce your risk of heart attack and stroke. Unwanted
blood clots formed from cholesterol and blood platelets cause heart
attack and stroke. Drinking tea may help keep our arteries smooth and
clog-free. A study from the Netherlands found that 70% lower risk of
36
fatal heart attack on people who drinks at least two to three cups of
black tea daily compared to non-tea drinkers.
Tea bolsters your immune defenses. Drinking tea may help your
bodys immune system fight off infection. Tea also contains
polyphenols which has cancerfighting effects.
Another great benefit for drinking tea is that it helps increase
metabolism, great for people with a slow metabolic rate.
Question 6: Ano ang kadalasang problemang iyong nararamdaman sa
paggamit ng Tsaa?
Table 9: Frequency Distribution on what problems tea drinkers are
encountering in drinking of tea
Age
Di
Pagsakitngulosasobra Paglalangsak Pagkah Tot
Brack Makatul ngpag-inom
itna ulcer
ilo
al
et
og
15-25 26
15
12
18
71
26-35 33
8
9
24
74
36-45 25
22
12
9
68
46-55 31
13
5
16
65
56-65 14
10
4
10
38
66-75 7
1
2
3
13
136
69
44
80
329
Average of the respondent says that the common problems that
they encounter from drinking tea were that they are unable to get some
sleep. Maybe because drinking too much tea is also not a very good
habit to have. Tea although minimal, still contains caffeine that bolsters
our mental alertness making it hard for us to have a sleep. Not only that
from drinking too much tea may this affect our body, research also
shows that too much intake of tea can cause brittle bones but youll be
probably safe if you drink less than a gallon a day.
37
Question 1
38