Career Snapshot

5 years experience in Digital Marketing

Worked in various capacities (creative and managerial)
Creative experience spans conceptualization, video,
copy, content and design
Managerial experience spans video shoots, design
campaigns and more

Index

Digital Campaigns
Social Campaigns
Videos
Brand Taglines
Activations

Digital

Campaigns
Microsites

Client:
Bajaj Allianz General Insurance

Campaign:
Maanta Nahi
(Translation: NoBody Listens to Me)

Campaign Role:
Creative Head | Content Head

Campaign Highlights
Client:

Fully crowdsourced Anthem

Content Collaboration

Bajaj Allianz Insurance

Campaign:
Maanta Nahi
(Translation: NoBody Listens to
Me)

Transparent crowd-sourcing every

line in the 5 minute long anthem
Month long engagement
Smart brand plug - Maanta Hai
(Translation: Atleast Somebody Listens to
Me)

Won award for best crowd

sourced campaign at
Socialothon 2015

Brand Channel used as microsite

Client:
Bajaj Allianz Insurance

Campaign:
Maanta Nahi
(Translation: NoBody Listens to
Me)

UI Experience

Client:
Bajaj Allianz Insurance

Campaign:

Pick Character

Social Sign in

Maanta Nahi
(Translation: NoBody Listens to
Me)

Submit Entry

UI Experience

Client:
Bajaj Allianz Insurance

Campaign:

Manual Submission

Auto generate Message

Maanta Nahi
(Translation: NoBody Listens to
Me)

Outcome

Maanta Nahi Anthem

(youtube Playlist)
Client:
Bajaj Allianz Insurance

Campaign:
Maanta Nahi
(Translation: NoBody Listens to
Me)

(Click to Watch in browser)

Maanta Nahi Case Study

Client:
Bajaj Allianz Insurance

Campaign:
Maanta Nahi
(Translation: NoBody Listens to
Me)

(Click to Watch in browser)

Client:
Zee Entertainment Ltd.
(international media house)
Campaign:
Maanta Nahi

(Translation: NoBody Listens to Me)

Campaign Role:
Concept | Creative Head | Content Head
| Campaign Pitch

Campaign Details
Har Serial Mein Hota Hai (Digital Campaign)
(Translation: This S#!+ happens in every show)

Client:
Zee Entertainment Ltd.
(ZEEL international
media house)

Campaign Highlights
Spoof campaign Har Serial Mein Hota Hai
(Translation: This S#!+ happens in every show)

(images below)

Campaign:
Digital Launch
Zee Zindagi
(TV Channel)

Spoof video

Saas Bahu Aur Toast

(Translation: Tale of the Toast and the daughter in-law)

(link below)

Humor application DrameBaaz

(Description: TV Soap generator)

(images below)

Writer

Campaign Microsite
HarSerialMeinHotaHai.in
Client:
Zee Entertainment Ltd.
(ZEEL international
media house)

Campaign:
Digital Launch
Zee Zindagi
(TV Channel)

Campaign Microsite
HarSerialMeinHotaHai.in
Client:
Zee Entertainment Ltd.
(ZEEL international
media house)

Campaign:
Digital Launch
Zee Zindagi
(TV Channel)

Digital Soap Generator

Web Application
Client:
Zee Entertainment Ltd.
(ZEEL international
media house)

Campaign:
Digital Launch
Zee Zindagi
(TV Channel)

Digital Video Commercial

Title: Saas, Bahu aur Toast

(translation:
The Curious case of the Toast and the Daughter in-law)

Client:
Zee Entertainment Ltd.
(ZEEL international
media house)

Campaign:
Digital Launch
Zee Zindagi
(TV Channel)

(Click to Watch in browser)

Social

Campaigns
Applications

Client:
Nikon India

Campaign:
Nikon CheatSheets

Campaign Role:
Conceptualize | Creative Head

Campaign Highlights
Fully crowdsourced Anthem
Content Collaboration

Client:
Nikon India

Campaign:
Nikon CheatSheets

Transparent crowd-sourcing every line

in the 5 minute long anthem
Month long engagement
Smart brand plug - Maanta Hai
(Translation: Atleast Somebody Listens to Me)

Won award for best crowd

sourced campaign at
Socialothon 2015

Campaign Snapshot
Client:
Nikon India

Campaign:
Nikon CheatSheets

Infographic to showcase each style of

photography WITH CAMERA SETTINGS
Great response from amateur photographers >

key campaign TG
Spike in sales and requests
Won ABBY award
for Content marketing

Content Samples
Client:
Nikon India

Campaign:
Nikon CheatSheets

Content Categories
Client:
Nikon India

Campaign:
Nikon CheatSheets

Case Study
Client:
Nikon India

Campaign:
Nikon CheatSheets

(Click to View in browser)

Client:
Colors TV (Viacom)
Campaign:
Indias Got Talent Season 5
Twitter Concert

Campaign Role:
Conceptualize | Creative Head | Pitch

Campaign Highlights
Client:
Colors TV (Viacom)

Crowdsourced show anthem exclusively on twitter

Lyrics inspired by tweets
Collaboration with popular rock band Agnee
Won multiple awards

Campaign:
Indias Got Talent
Season 5 Twitter
Concert

(Click to view tweets in browser)

Crowd-sourced Anthem

Client:
Colors TV (Viacom)

Campaign:
Indias Got Talent
Season 5 Twitter
Concert

(Click to watch in browser)

Campaign Coverage
(Click headline to read article in browser)

Client:
Colors TV (Viacom)

Campaign:
Indias Got Talent
Season 5 Twitter
Concert

Case Study
(Click to view in browser)

Client:
Colors TV (Viacom)

Campaign:
Indias Got Talent
Season 5 Twitter
Concert

Client:
Godrej Expert (Hair Color)

Campaign:
Orange Aunty to Wow Aunty

Campaign Role:
Conceptualize | Creative Head

Campaign Snapshot
Client:
Colors TV (Viacom)

Campaign:
Indias Got Talent
Season 5 Twitter
Concert

Campaign based on Twitter profile created for

character Orange Aunty
The character undergoes transformation over the
span of a month to Wow Aunty
Social engagement orchestrated around lifestyle
through content
Influencer Outreach with prominent bloggers in
lifestyle and fashion
Reported impact on Sales

Case Study
Client:
Colors TV (Viacom)

Campaign:
Indias Got Talent
Season 5 Twitter
Concert

(Click to View in browser)

Client:
Indigo Live (Music Events Company)

Campaign:
Snoopify India (Snoop Dogg India Tour)

Campaign Role:
Conceptualize | Creative Head
| On ground coverage

Campaign Snapshot
Client:
Indigo Live
(Music Events
Company)

Campaign:
Snoopify India
(Snoop Dogg India
Tour)

Appreciated by Snoop Dogg

Twitter Sweepstakes #SnoopBharat
Twitter contest #SnoopifyIndia
On ground facebook selfie booth
Massive coverage

Social Content

Client:
Indigo Live
(Music Events
Company)

Campaign:
Snoopify India
(Snoop Dogg India
Tour)

Snoop Dogg was

relevant only in niche
circles

Content was
generated to Indianize

for mass reach

Focus on work and
history

Coverage
Client:
Indigo Live
(Music Events
Company)

Campaign:
Snoopify India
(Snoop Dogg India
Tour)

Videos

Scripts
Direct Edits

Client:
Bajaj Allianz General Insurance
Video:
Can You Drive Like Your Dad?
(Road Safety PSA)

Campaign Role:
Script | Creative Direction (Edits)

Creative Objective
Client:
Bajaj Allianz General
Insurance

Video:
Can You Drive Like
Your Dad? (Road
Safety PSA)

Create awareness about safe driving as a

PSA without being preachy
Use kids to make the message appealing
Dont sell product. Make it share-able.

Script Solution
Client:
Bajaj Allianz General
Insurance

Video:
Can You Drive Like
Your Dad? (Road
Safety PSA)

We start in a park where 2 kids are comparing

notes on how big a driving daredevil their
respective dads is
Matter quickly escalates as one kid challenges the
other to a bike race to determine who wins, and
by extension whos dad wins
We get a bike race that leads to an accident
The kids still walk away as friends to the
background of crashed bikes
Message: Kid accidents are fun. Not when they
grow up. Your kids learn from you. Teach them the
right thing.

Script Solution
(Click to watch in browser)

Client:
Bajaj Allianz General
Insurance

Video:
Can You Drive Like
Your Dad? (Road
Safety PSA)

Highlights

Viral for 2 days

2nd round of leverage on Childrens day 2014 (14 Nov)

Client:
Godrej Eon

Video:
This Women Day Tell Her
(Womens Day Campaign)

Campaign Role:
Script | Creative Direction (Edits)

Creative Objective
Client:
Godrej Eon

Video:
This Womens Day Tell
Her

Target men by creating a call to action that

will lead to brand engagement
Use products (home appliances) subtly

Script Solution
Client:
Godrej Eon

Video:
This Womens Day Tell
Her

We follow the life of a regular Indian

housewife who is not entirely happy with her
husband because he is not expressive and
comes across as disconnected
She follows a blog written by a guy who
expresses himself in just the way she desires
(this also adds to discord with husband)
We finally reveal that the shy, soft spoken
husband is the one who also writes the blog
Message: You dont need to write a blog. This
womens day tell women in your life how
much you care and how you feel about them.

The Video
(Click to watch in browser)

Client:
Godrej Eon

Video:
This Womens Day Tell
Her

Highlights

Almost 5 lakh views (youtube and facebook combines) (3

days)
First ever Godrej Appliances DVC
Tremendous positive sentiment for brand

Client:
Zee Entertainment Ltd.
(international media house)
Video:
Saas, Bahu aur Toast
(translation Curious Case of the Daughter in-laws Breakfast
Toast

Campaign Role:
Concept | Script | Direct Edits

Campaign Details
Har Serial Mein Hota Hai (Digital Campaign)
(Translation: This S#!+ happens in every show)

Client:
Zee Entertainment Ltd.
(ZEEL international media
house)

Campaign Highlights
Spoof campaign Har Serial Mein Hota Hai
(Translation: This S#!+ happens in every show)

(images below)

Video:
Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)

Spoof video

Saas Bahu Aur Toast

(Translation: Tale of the Toast and the daughter in-law)

(link below)

Humor application DrameBaaz

(Description: TV Soap generator)

(images below)

Writer

Creative Objective
Client:
Zee Entertainment Ltd.
(ZEEL international media
house)

Video:
Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)

Highlight cliches of ongoing Hindi soaps

humorously
Prepare audience for change (brought about
by launch of ZEE Zindagi)
Re-align audience expectation from daily
Hindi soaps

Script Solution
Client:
Zee Entertainment Ltd.
(ZEEL international media
house)

Video:
Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)

We start in a standard hindi soap setting on a

regular morning at breakfast
The son asks for toast instead of the traditional
paratha that mother prepared
This leads to over-the-top drama like we know
hindi soaps to have
At climax we see the criminal toast being
stabbed in slow motion
Here we reveal the entire scene to be a dream
(nightmare) of a girl who fell asleep watching
some soaps on TV
Message: Cliched hindi soaps are damaging
dreams as well as waking life. Time to change to
something better (i.e. the new channel to be
launched)

The Video
(Click to watch in browser)

Client:
Zee Entertainment Ltd.
(ZEEL international media
house)

Video:
Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)

Highlights

Viral for 3 days

High traffic to campaign website

Client:
Bajaj Allianz General Insurance

Video Series:
How are You?

Campaign Role:
Concept | Script | Creative Direction (Edits)

Creative Objective
Client:
Bajaj Allianz General
Insurance

Video Series:
How Are You?

Create awareness about Bajaj Allianz general

insurance products in a unique
communication

Script Solution
Client:
Bajaj Allianz General
Insurance

Video Series:
How Are You?

We create a series around the general

question How are you?
Insight being that everyone posed the
question is always being convivial in
answering with I am fine whereas the reallife problem he/she may be facing are never
a part of such conversations but only in the
internal monologue

The Video Series

(Click to watch in browser)

Client:
Bajaj Allianz General
Insurance

Video Series:
How Are You?

Brand Taglines

Client:
SONY LIV
(On-demand content app for SONY
Entertainment)

Campaign:
Launch with Tagline

Campaign Role:
Create Tagline | Campaign Pitch | Digital
Launch

Creative Objective
Client:
SONY LIV
(on demand content
app for SONY
Entertainment)

Campaign:
Digital Launch with
Tagline

Create awareness about safe driving as a

PSA without being preachy
Use kids to make the message appealing
Dont sell product. Make it share-able.

About the Brand

Client:
SONY LIV
(on demand content
app for SONY
Entertainment)

Campaign:
Digital Launch with
Tagline
(Click image for website)

The Tagline
Client:

Jab Aap Chahein

SONY LIV
(on demand content
app for SONY
Entertainment)

(Translation: Whenever you desire)

Campaign:

- Capture the immediate

nature of entertainment app
- Use Hindi for the content language

Digital Launch with

Tagline

Objective:

The Tagline in use

Client:
SONY LIV
(on demand content
app for SONY
Entertainment)

Campaign:
Digital Launch with
Tagline

On-ground Activations

Client:
Indigo Live (Music Events Company)

Activation:
I was There facebook selfie booth

(for Snoop Dogg India Tour)

Campaign Role:
Conceptualize | On-ground Coverage

On-ground Activation
I was there

Facebook
Client:
Indigo Live
(Music Events
Company)

Selfie
Booth

Activation:
I was There Facebook
Selfie Booth

(for Snoop Dogg India

Tour)

Booth installed
facing main stage.
All selfies posted to
facebook album.

Client:
BESTSELLER group
(International Retail Chain)

Activation:
RFID tagged Booths
(for SuperSaturday 2014)

Campaign Role:
Conceptualize | On-ground Coverage

On-ground Activation
RFID Tags
distributed at the
gate

Client:
BESTSELLER group
(International Retail
Chain)

Swipe at RFID
booths while
shopping

Activation:
RFID tagged Booths
(for SuperSaturday
2014)

Swiping
card posts a
message to
facebook

Case Study
(Click to watch in browser (1:30 1: 41))

Client:
BESTSELLER group
(International Retail
Chain)

Activation:
RFID tagged Booths
(for SuperSaturday
2014)

Thank You