Concentrated Fragrance 10XT

Unlimited Freshness Burst

MICRO-ENCAPSULATED
CONCENTRATED
FRAGRANCES ARE FOR
LONG LASTING, HEAT
STABLE & EXCEPTIONAL
DELIVERY OF FRAGRANCE
ON FABRIC, SKIN & HAIR
SUBSTRATES POST THE
DRYING STAGE
Myth:
Top Notes On Clothes / Hair In Dry Stage Are
Impossible !
Fact:
Possible Now, Only With Microfresh Technology !
Features and Benefits :
Keep on giving bursts of fragrance to the
consumer during use of bedsheets, pillowcases,

When do encaps from 10XT deliver ?

towels through its technique of heat resistant

Encaps improve the delivery of
fragrance in later stages of the wash

frictions.
Are effective on all types of fabric and can be

Perfume Intensity

microcapsules releasing their contents with

MicroCap
MicroCap WS
Free Perfume

used with or without any types of softener.

Provide charge & detergent neutralization in
bulky and textured items like bath Towels,
Bedsheets, comforters and headrests.
Provide sanitization and mild antibacterial
action

(depending

Selected)

upon

product

variant

Po int o f
Purchase

In wash

In wet
Source: Technical model

In wear

MicroCap In Slurry Form

MicroCap from 10XT fixing in fibers of fabric

Comparative Properties :
Property

MicroFresh Conditioner

MicroFresh 10XT

Description

Home & Laundry Conditioner

with long lasting /tumble dryer
stable fragrance, most suited
for laundry use

Microencapsulated fabric fragrancer

with long lasting/tumble dryer stable
fragrance. Most suited for laundries
with limited budget or where un
fragranced specialized softener is
already set

Laundry softener

Active

TQ Quats , Cationics,
microencapsulated fragrance

Charge neutralization polymer,

microencapsulated fragrance, free
fragrance

TQ Quat, Cationic , free fragrance

Static Electricity
Prevention on
Synthetics

Yes

Yes, to some extent

Yes

Effective softening on
bulky or textured items
like Towels

Yes

Effective on wool, silk

and other fabrics

Yes

Yes

Yes

Souring action ( pH
neutralization of clothes
from washing)

Yes

Yes, to some extent (when used as it

is). Yes when used with fabcon base

Yes

Residual Fragrance

Yes. 7 -14days freshness from

clothes

Yes. 7 -14days freshness from

clothes

No. No fragrance is available post

tumble drying. Some variants offer
one base aroma but not long
lasting

Price

++ ( effective dosage 5 gpl)

+ ( effecitve dosage 1 gpl)

++++ (effective dosage 5 gpl)

Cost to the Customer

~ 10 Rs/kg of fabric

~3.2 Rs./kg of fabric

~20-30 Rs/kg of fabric

No (when used as it is). Yes when

used with fabcon base

MNC Competition*

Yes

* Source : Product Literature

Refreshing Your Senses. Protecting Your Health !

To know more, Feel Free to Call us !
Contact Persons :
Vineet Mital +91 9987 579 770 | Vaibhav Laddha +91 9820 084 485
Arvind Jadhav +91 9619 611 640 | Pravin Pawar +91 9930 869 684
Rajendra Pendse +91 9820 296 334
Office Address :
Tanishka Products, 225, 2nd floor, Powai Plaza, Opp.to Pizza Hut Hiranandani Gardens, Powai, Mumbai - 400 076 INDIA.
Tel.: +91 22 4215 3346 | Email : sales@tanishkaproducts.com | consumer.care@tanishkaproducts.com
Factory Address :
Gala 14, 1st Floor, Building 2, Arihant Complex, Purna Village, Bhiwandi, Greater Mumbai - 421 302 INDIA

www.tanishkaproducts.com