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Introduction of Marketing Research
Introduction of Marketing Research
Introduction of Marketing Research
SCHOOL:
BUSINESS STUDIES
1
Course number
Course Title
TEACHING
DEPARTMENT:
MARKETING:
OPERATIONAL
FROM (ACADEMIC
TERM): 2015 2016:
Marketing Research
3
Credits
3
4
Contact Hours
(L-W-P)
Course
Objective
Course
Outcomes
3-0-0
The objective of this paper is to understand the various aspects of marketing research, ide
the marketing manager in decision-making.
After completing this course successfully, a student should be able to:
7
7.01
7.02
Outline syllabus
Unit A
Unit A Topic 1
7.03
Unit A Topic 2
7.04
7.05
7.06
Unit A Topic 3
Unit B
Unit B Topic 1
7.07
Unit B Topic 2
7.08
Unit B Topic 3
7.09
7.10
7.11
7.12
Unit C
Unit C Topic 1
Unit C Topic 2
Unit C Topic 3
7.13
7.14
Unit D
Unit D Topic 1
7.15
Unit D Topic 2
7.16
Unit D Topic 3
2
7.17
Unit E
7.18
Unit E Topic 1
7.19
Unit E Topic 2
7.20
Unit E Topic 3
8
8.1
8.11
Course Evaluation
Course work: Weight 50%
Continuous
30%
Assessment
Homework
3 Assignment 10 %
Quizzes
2 Quizzes 10 %
Projects
1 Project 10 %
Presentations
1 project presentation 5 %
MTE
One 20 %
End-term examination: One 50 %
References
Text book*
Beri, G.C., Marketing Research, Tata McGraw Hill, 2003.
other references
Aaker, Marketing Research, John Willey & Sons.
8.12
8.13
8.14
8.15
8.16
8.2
9
9.1
9.2