2013-14

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Real Time Stats

A look into how college students consume news in print and online

93%
69%
2.7

SOURCE: re:fuel College Newspaper

Readership Study, conducted in 2011,
powered by Hall & Partners

of college students have read the print or

online edition of their school paper.
of college students who read the newspaper have
read or looked at the printed edition of their
college newspaper within the last week.
Pass-along readership: On average, each
college newspaper is read by 2.7 people.

77%

of students agree with the statement,

I usually read or glance at the ads
when I page through (the) newspaper.

14.0

is the average number of minutes spent

reading the printed version of the college
newspaper.

82%

of college students have read or looked at

the online edition of their college newspaper
within the last three months.

10.2

The average length of visit by a student

to the website of their college newspaper
is 10.2 minutes.

31%

of college students who read the online version

of their school paper have clicked on or
followed-up on advertising viewed there.

86%

of college students use coupons;

28% use coupons frequently.

The Daily Illini

U of I Statistics
Total Campus Population:

54,869

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The Daily Illini

i
IllinOBAMA
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UNDERGRADUATES

32,281

GRADUATE STUDENTS
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Wednesday
November 7, 2012

www.DailyIllini.com

The independent student newspaper at the University of Illinois since 1871

Vol. 142 Issue

Friday

August 24,

2012

sity of Illinois
at the Univer

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Vol. 142 Issue 53

15th A

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from AFest to run
pril 17
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resident Barack Obama won re-election TuesEbEr

day night despite a fierce challenge from The indepen
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WPGU 107.1

SIGNAL

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WPGU is Champaigns Alternative. Known for introducing Central Illinois to
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and Death Cab for Cutie, along with new music from the next
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WPGUs audience of young adults is establishing brand name loyalties now as

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Technograph

About Technograph

Technograph is Illini Medias quarterly magazine focusing on the latest

trends and advances in science and technology and its impact on
everyday life. Last year Technograph covered such diverse, timely, and
mainstream topics as drone journalism, technological advances and new
tactics to measure head impact and concussion-like injuries in sports, a
look at the science behind climate change and its potential impact on the
weather, and the continued development of LEDs on campus.
Now produced by the award-winning staff of The Daily Illini, Technograph
was first published in 1885 as Illinois Technograph, the magazine of the
highly-ranked and internationally acclaimed College of Engineering at
the University of Illinois, and the publication still dedicates much of its
coverage to the ground-breaking research done at the College.

VOLUME 129: SPRING 2013

THUNDERBOLTS
AND
LIGHTNING
VERY, VERY
FRIGHTENING

CHANGING WEATHER
AWE-INSPIRING, BUT
WHAT ARE THE EFFECTS?
PAGE 8

PUBLICATION SCHEDULE

Technograph Circulation
The Technograph publishes four issues annually. It is available free of
charge to all students, faculty, staff, and visitors at UIUC. For each issue,
10,000 copies are distributed throughout campus inside The Daily Illini,
reaching students, faculty, and staff.

Published Ad Deadline

Fall 2013

09/18/13

09/04/13

Winter 2013

12/04/13

11/13/13

Spring 2014

03/05/14

02/19/14

Summer 2014

04/23/14

04/09/14

readtechnograph.com

SENDING AN AD?

The readtechnograph.com website provides additional and more frequent

content as a supplement to the magazine.
Leaderboard 728 x 90 pixels $10/cpm
Large Block 300 x 250 pixels $10/cpm

Email a high-resolution PDF of

local advertising rates

advertisements to:
haveaniceday@illinimedia.com

COLOR: Just $25 per ad.

1-2x each

3-4x each

RSO

Eighth Page
3.5 x 2.15

$70

$60

$45

Quarter Page
7.25 x 2.15 or 3.5 x 4.5

$130

$115

$70

Half Page
7.25 x 4.5 or 3.5 x 9.25

$250

$220

$115

Full Page
7.25 x 9.25

$475

$410

$225

Interior Cover ( Full Color)

7.25 x 9.25

$1025

$920

$800

Back Cover (Full Color)

7.25 x 9.25

$1140

$1025

$900

217.337.8382 | advertise.illinimedia.com

1/2 Horizontal
7.25" 4.5"

1/2 Vertical
3.5" 9.25"

1/4 Horizontal
7.25" 2.15"

1/4 Vertical
3.5" 4.5"

Full Page
7.25 9.25"

1/8 Page
3.5" 2.15"

readtechnograph.com

Multi-Media Opportunities
Revenue-Based Multimedia Contracts
By request, Illini Media is now offering revenue-based contracts for businesses with a planned advertising budget
seeking a nice media mix for their advertising dollars. The contracts are based on annual financial commitments and
begin the day you run your first ad. All dollars spent count towards contract fulfillment. (Ask your rep for terms and
policies and full WPGU rate card.)

$2,500

 LAN A rates for The Daily Illini and buzz magazine; 10% off prevailing rates on WPGU; normal rates
P
apply to digital, inserts, and flyering.

$5,000  PLAN B rates for The Daily Illini and buzz magazine; 10% off prevailing rates on WPGU; normal rates
apply to digital, inserts, and flyering.

$7,500  PLAN C rates for The Daily Illini and buzz magazine; 10% off prevailing rates on WPGU; 1,000 online
impressions free with purchase of 10,000 impressions on the Illini Media online network; normal
rates apply to inserts and flyering.

$10,000  PLAN D rates for The Daily Illini and buzz magazine; 15% off prevailing rates on WPGU; 2,000 online
impressions free with purchase of 10,000 impressions on the Illini Media online network; 10%
discount on flyering; 7x rate on pre-printed inserts.

$15,000 PLAN E rates for The Daily Illini and buzz magazine; 20% off prevailing rates on WPGU; 3,000 online
impressions free with purchase of 10,000 impressions on the Illini Media online network; 15%
discount on flyering; 7x rate on pre-printed inserts.

$20,000 PLAN F rates for The Daily Illini and buzz magazine; Grid C rates our lowest published rates on WPGU
commercials apply year-round; 5,000 online impressions free with purchase of 10,000 impressions on
the Illini Media online network; 20% discount on flyering; 16X rate on pre-printed inserts.

$25,000+ For Revenue-Based Multimedia Contracts greater than $25,000, contact your sales representative for
a customized discount package.

FLYERING AND DISTRIBUTION

ONLINE LIVESTREAM SPONSOR

FRONT PAGE STICKY NOTES

The Illini Media staff will put your

message directly into the hands of
thousands of people all over campus
with our Flyering service. Distribute
your flyers, postcards, coupons, or
other small miscellaneous items like
pens, cups, key chains, and notepads
to your target audience by your target
audience! A detailed flyering report is
provided after each flyering session.

People listening to WPGU through

wpgu.com will see a 300 x 250 pixel
ad (static or animated) for your
business and hear a :20 second audio
commercial. Smartphone users utilizing
free apps such as Live 365 and TuneIn
Radio will also hear your audio message.

Whats not black and white and is

stuck all over? Your 3 x 3 sticky note
jumping off the front page of The Daily
Illini. Printing included.
$1,500

500 flyers: $250*

1,000 flyers: $450*
*You provide the flyers or items to be
distributed. Design and printing from Illini
Media may be available at extra cost.

The WPGU livestream has been

launched between 12,000 to more than
25,000 times per month, with average
time spent listening of more than a
half-hour per listener. Exclusive onemonth sponsorship is just $500. This
introductory rate is subject to change.

217.337.8382 | advertise.illinimedia.com

OUTDOOR RACK ADVERTISING

The Daily Illini is distributed throughout
the Champaign-Urbana campus. Our
outdoor racks are often located at busy
bus stops and intersections. Reach both
pedestrian and auto traffic with your
message on an outdoor rack.
$650/month showing on 35 racks.

Illini Media Online Network

With a number of different targeted properties, the Illini Media Online Network can put your message directly into the
hands of your customers. Local content is updated daily and is relevant to the Champaign-Urbana community. As an
advertiser, youre in control of how your message is received in this very adaptable medium.

DAILYILLINI.COM
With updates throughout each day
plus additional online-only content,
this website is the go-to source for
information about the University
of Illinois campus community.
Ask your representative about
exclusive, premium sponsorship
opportunities on the new Daily Illini
mobile site.

WPGU.COM
Champaigns alternative rock
station, WPGU 107.1-FM, provides
listeners with online streaming,
info on concerts and bands, great
contests, music reviews, and more
on wpgu.com..

ONLINE RATES
ROS Spaces
Leaderboard
Large Block
Mid-sized banner

Size Price
(728 x 90 pixels)
$15/CPM
(300 x 250 pixels)
$15/CPM
(300 x 75 pixels)
$10/CPM

Online ads are sold per 1,000 impressions with a minimum of 1,000 impressions.
Ads in Run of Site spaces will rotate throughout the Illini Media Network properties.

Targeted Spaces
Leaderboard
Large Block
Skyscraper

Size
(728 x 90 pixels)
(300 x 250 pixels)
(120 x 600 pixels)

Narrow your impressions to your customers by choosing the specific website

where youd like your ad to be seen.

WEBSITE TRAFFIC BY SITE

READBUZZ.COM
Buzz is your guide to arts and
entertainment in ChampaignUrbana. Think theres nothing to
do in C-U? Think again. Peruse
through articles on hidden gems
and recurring community events,
including online-only content.

READTECHNOGRAPH.COM
The quarterly magazine focusing
on technology and the Engineering
campus at U of I, readtechnograph.
com provides readers compelling
coverage all year long.

Price
$20/CPM
$20/CPM
$20/CPM

CAMPUS FOCUSED

ENTERTAINMENT FOCUSED

DAILYILLINI.COM
86%
READTECHNOGRAPH.COM 1%

WPGU.COM
READBUZZ.COM
THE217.COM

3%
5%
5%

ILLINI MEDIA NETWORK

AVERAGE MONTHLY PAGEVIEWS

325,705

PAGEVIEWS
600,000

ILLINI MEDIA
ONLINE NETWORK
MONTHLY BREAKOUT

550,000

500,000

2012-2013

450,000

400,000
350,000

300,000

THE217.COM

250,000

The community calendar located

at the217.com has become the
source of information on what to do
around town and beyond.

200,000
150,000

100,000
50,000

June

July

Aug.

Sept.

Oct.

Nov.

Dec.

Jan.

Feb.

Mar.

Apr.

* Numbers based on Google Analytics statistics gathered June 1, 2012-May 31, 2013.

217.337.8382 | advertise.illinimedia.com

May

Special Services
Tearsheets

Newspapers are free and available throughout campus and at local businesses. Advertisers are encouraged
to check advertisements daily. If tearsheets are needed for proof of publication, please request them as you
place your ad. Requests made more than a month after publication will be honored when possible. Archived
PDFs of the Daily Illini are available on dailyillini.com.

Design

Advertisements placed in The Daily Illini and Buzz are designed free of charge. Visit the CreativeWorks website
for more information at cw.illinimedia.com

Proofs

Proofs are for the purpose of correcting production errors only. All changes and revisions made from advertisers original copy will be charged at the rate of $25 per hour at a minimum of one hour. Proofs must be
returned by 2 p.m. one business day before publication. After 2 p.m., corrections will be made only as time
permits. Changes to ads past deadline: $25

Contact Us
Advertising: 217.337.8382
Classified: 217.337.8337
Fax:
217.337.8303
Main Line: 217.337.8300
512 E. Green Street
Third Floor
Champaign, IL 61820
Campus Mail MC-497

Terms & Policies

General Rate Policy

A
 ll advertising rates are net, except the published Daily Illini gross national rate and national radio rates.
Rates are not commissionable.
To qualify for bulk contract or frequency contract rates, an advertiser must have a signed agreement and
credit application on file with Illini Media.
DAILY ILLINI-Advertisers will be subject to extra assessment (short-rate) or credit rebate (long-rate) upon
termination of agreement period. Extra assessment will be equal to the number of inches run by the advertiser
multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. Credit
rebate for The Daily Illini will equal the number of inches run multiplied by the difference between the signed
contract rate and the rate of the contract level fulfilled.
BUZZ-Advertisers will be subject to extra assessment or credit rebate upon termination of agreement period.
Extra assessment will be based on the number of ads run and their sizes, and the difference between the
signed contract rate and the rate of the contract level fulfilled. Credit rebate will be based on the number of
ads run and their sizes, and the difference between the signed contract rate and the rate of the contract level
fulfilled.
Publisher reserves the right to charge full-price for ads cancelled after deadline.
Publisher reserves the right to sell special promotion and advertising packages that carry special rates.
Publisher reserves the right to revise schedule of rates by giving 30 days written notice.
Emailed ads received after deadline are subject to a $25 late fee.

Term of Payment

Advertisers who do not have approved credit are required to pay at the time they place their advertising.
A ll payments due from clients with approved credit are payable upon receipt of billing.
Payment in advance is required for these types of ads: student organizations, sublets, roommates wanted,
political, spring break travel, going out of business, psychic, massage and exotic dancer.
Advertisements from advertisers whose accounts are unpaid for after 60 days may be stopped until payment is
received and balances are current. Failure to pay in a timely manner may result in revocation of credit privileges.
Accounts may be assessed a 1.5% per month (18% annual) service charge on unpaid balances after 59 days.
T he University of Illinois departments should provide a departmental purchase order number or p-card when
placing ads.
V isa, MasterCard, American Express, and Discover cards are accepted.

Contract and Copy Guidelines

A ll advertising is subject to approval by Illini Media. Only publication or broadcast of an advertisement

denotes acceptance of an advertisement.
Ads sent via email or on removable media should be submitted when making a space reservation.
If publisher agrees to print or broadcast ad copy furnished to Illini Media after deadline, advertiser waives the
right to receive a proof. Publisher is not responsible for errors in late copy.
Publisher reserves the right to use original copy without changes other than changes to correct publishers
errors.
Illini Media is not responsible for errors in copy which do not decrease the value of the advertisement.
Liability for any errors is limited to the cost of the space or time occupied by erroneous advertisement and is
limited to the first insertion per day of such error. Requests for adjustment must be made within 30 days of
publication or broadcast.
Placement or page position can be requested but will not be guaranteed, except for standard paid premium
placement positions, when available. Guaranteed position may not be available when color is required.

Additional resources for advertisers and a list of FAQs are available at:
http://advertise.illinimedia.com

217.337.8382 | advertise.illinimedia.com

Staff
PUBLISHER/GENERAL MANAGER
Lilyan Levant
ADVERTISING SALES DIRECTOR
Travis Truitt
ADVERTISING SALES MANAGER
Deb Sosnowski
STUDENT SALES MANAGER
Nick Langlois
BUSINESS DIRECTOR
Melissa Pasco

2013-2014 Publication
AUGUST 2013

10

10 11

16 17
23 24
25 26 27 28 29* 30 31

12 13 14 15 16 17 18

19 20 21 22 23 24 25

6
8 9 10 11 12 13
15 16 17 18 19 20
22 23 24 25 26 27

26 27 28 29 30 31

29 30

1
4 5 6 7 8
11 12 13 14 15
18 19 20 21 22

SEPTEMBER 2013
S

7
8 9 10 11 12* 13 14
15 16 17 18 19 20 21
22 23 24 25 26* 27 28

29 30

M
2

5* 6

13 14

20 21

27 28

3* 4

5
8 9 10 11 12
15 16 17* 18 19
22 23 24* 25 26
29 30 31*

7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28
2

MARCH 2014

NOVEMBER 2013

Buzz weekly is published on Friday

and is marked in blue.

Thu, June 26

22
29

22 23 24 25 26 27 28

29 30 31

1 2
6 7 8 9
11 12 13 14 15 16
18 19 20 21 22 23
25 26 27 28 29 30

31

Touchdown Times comes out in

Thursdays DI and is marked with
an orange *.

Wed, July 23

27 28 29 30

Special issues are marked in

green.

Broadsheet

Mon, Jan 13
Wed, Jan 15
Tue, Jan 21
Mon, Feb 3
Wed, Feb 19
Tue, Mar 18
Fri, Mar 21
Wed, Apr 9
Fri, Apr 25
Mon, May 5
Wed, May 7
Thu, May 8
Fri, May 9
Wed, May 14

6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21

F
4

DEADLINE

Thu, Jan 16
Tue, Jan 21
Tue, Jan 28
Tue, Feb 11
Wed, Mar 5
Tue, Apr 1
Tue, Apr 22
Wed, Apr 23
Tue, May 6
Thu, May 8
Mon, May 12
Tue, May 13
Wed, May 14
Wed, May 28

15

5
12
19
26

MAY 2014

23
30

PUB. DATE

24 25 26 27 28

Broadsheet
Broadsheet
Broadsheet
Tabloid
Booklet
Tabloid
Booklet
Booklet
Tabloid
Broadsheet
Tabloid
Broadsheet
Broadsheet
Tabloid

27 28 29 30

17 18 19 20 21

FORMAT

Spring Welcome Back Edition

First day of publication
Spring Career Guide
Spring Housing Guide
Technograph
Moms Day Guide
Ebert Film Festival Guide
Technograph
Graduation Guide
Finals Edition
Puzzle Guide
Photo Issue
Year in Review Issue
Campus Navigator

SPRING 2014

24 25 26 27 28 29 30

Tue, Jul 16
Mon, Aug 5
Fri, Aug 16
Wed, Aug 21
Friday prior
Tue, Sept 10
Wed, Sept 4
Mon, Sept 23
Tue, Oct 15
Tue, Oct 22
Wed, Oct 30
Tue, Nov 5
Wed, Nov 13
Tue, Dec 3
Mon, Dec 9
Wed, Dec 11
Thu, Dec 12

DECEMBER 2013

10 11 12 13 14

DEADLINE

APRIL 2014

2
9
16

Fri, Aug 16
Wed, Aug 21
Fri, Aug 23
Mon, Aug 26
Game Thursdays
Tue, Sept 17
Wed, Sept 18
Tue, Oct 1
Tue, Oct 22
Tue, Oct 29
Fri, Nov 8
Tue, Nov 12
Wed, Dec 4
Tue, Dec 10
Thu, Dec 12
Mon, Dec 16
Tue, Dec 17

4
8 7 8 9 10 11
13 14 15 16 17 18
20 21 22 23 24 25

1
8
15
22
29

PUB. DATE

The Daily Illini publishing dates

are in bold on the calendar.

5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26

Broadsheet
Broadsheet
Broadsheet
Broadsheet
Tabloid
Broadsheet
Booklet
Tabloid
Tabloid
Tabloid
Tabloid
Tabloid
Booklet
Tabloid
Broadsheet
Tabloid
Broadsheet

T
1

FORMAT

Move-In Edition
Welcome Back Edition
Quad Day Edition
First day of publication
Touchdown Times
Fall Career Guide
Technograph
Fall Housing Guide
Homecoming Guide
Salary Guide
Buzz Best of CU
Basketball Showcase
Technograph
Holiday Guide
Finals Edition
Puzzle Guide
List Issue

2
9
10 11 12 13 14* 15 16
17 18 19 20 21* 22 23
3

FALL 2013

7* 8

7
14
21
28

30 31

Special Issues 20132014

7
9 10 11 12 13 14
16 17 18 19 20 21
23 24 25 26 27 28

T
3

JULY 2014

OCTOBER 2013

FEBRUARY 2014

AUGUST 2014

JUNE 2014

JANUARY 2014

Schedule

S
3
10
17
24
31

Important U of I Dates
Fall 2013

Spring 2014

Summer 2014

Residence Halls Open Aug 22

Residence Halls Open Jan 19

Summer Session I

May 19

Quad Day

Aug 25

MLK Day (no classes) Jan 20

Memorial Day

May 26

Instruction Begins

Aug 26

Instruction Begins

Jan 21

Summer Session II

June 16

Labor Day (no class)

Sept 2

Spring Vacation

Mar 22

Independence Day

July 4

Thanksgiving Holiday Nov 23

Instruction Resumes

Mar 31

Summer Session Ends Aug 7

Instruction Resumes

Dec 2

Instruction Ends

May 7

Reading Day

Aug 7

Instruction Ends

Dec 11

Reading Day

May 8

Final Exams

Aug 8-9

Reading Day

Dec 12

Final Exams

May 9-16

Final Exams

Dec 13-20

Commencement

May 18

SUMMER 2014
New Student Edition

For more information or to place an

advertisement, call 217-337-8382.