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Madras Coffee House - Profile
Madras Coffee House - Profile
Coffee
House
PROFILE
Table of Contents
Gallery ..... 08
India Coffee Industry and
Consumer Patterns ..... 10
COMPANY NAME
BRAND NAME
HEAD OFFICE
YEARS IN OPERATION
TOP MANAGEMENT
INDUSTRY & SEGMENT SECTOR
TARGET CUSTOMERS
PRODUCT MIX
5 Years
M. Kumaaravelan
P. Prasanna Venkatesh
Food and Beverages
Medium and High end
South Indian Filter Coffee, Tea,
Milk, Horlics etc.
RETAIL FORMAT
GEOGRAPHICAL PRESENCE
Product Mix
FILTER COFFEES AND SNACKS
offee / Tea / Milk / Boost / Horlicks /
C
Bournvita / Green tea / Samosa, Cookies /
Lemon tea / Aqua Fina (750ml) / Puffs /
Nes Coffee / Bru Coffee / Complan /
Somosa etc.
About
The Madras Coffee House was founded
by Mr. Kumaaravelan known in South
Indian Hotel Industry and co-founded
by young entrepreneur Mr. Prasanna
Venkatesh.
Famous for worlds finest filter coffee
served in authentic Madras Style.
Computerized billing system in place
along with monitoring system to maintain
stock, quality, food cost at each outlet.
Our Branches
35 Locations Existing Area (Sq.ft)
DLF 24
Apollo Hospital 50
Chettinad Hospital 50
Express Avenue 50
Ranipet Highway 50
Bazullah Road 50
Chennai Silks - T. Nagar 50
Airport-1 (Domestic Arrival) 100
Forum Mall 60
Ambit IT Park 60
Spencer Plaza 50
Veppery 110
Alwarpet 50
Nungambakkam 162
Ramanujam IT Park 50
Bangalore-2 50
Madras Coffee house are spread overmalls, clinics, IT Parks and residential.
Most of the locations open for 12-16 hours, except Central one which is
open 24 hours of a day.
MENU
Beverages
Highest
Lowest
Total Items (24) Price (INR) Price (INR)
Highest
Lowest
Total Items (24) Price (INR) Price (INR)
40
15
Samahan
20
Spl. Tea
40
15
Horlicks
50
20
Lemon Tea
25
20
Bournvita
50
25
Green Tea
40
20
Boost
50
20
Ginger Tea
30
20
Viva
25
Black Tea
40
Complan
25
Black Coffee
40
Slice
28
Cold Coffee
100
60
7 UP
30
Milk
40
15
Miranda
30
Parcel Coffee
40
25
Pepsi
25
Parcel Tea
40
25
20
Parcel Milk
40
25
Water bottle
30
MENU
Food
Total Items (24)
Highest
Lowest
Price (INR) Price (INR)
Samosa (1 pc)
40
Puffs (1 pc)
Cookies (3 pcs)
40
Milk Khoa
20
American
Sweet Corn
60
Veg Roll
50
Veg Puffs
40
Sandwich
65
10
10
10
Vada (1 pc)
15
10
Sundal
60
25
taste buds
p
u
e
k
a
w
o
t
n
a reaso
7
Giving your
Highest
Lowest
Total Items (24) Price (INR) Price (INR)
18
25
GALLERY
GALLERY
INDIA
COFFEE
INDUSTRY &
CONSUMER
PATTERNS
10
22233
3850
Guantemala
Mexico
4700
Peru
4800
India
5300
Honduras
5800
Ethiopia
6500
Columbia
7500
Indonesia
9700
Vietnam
25000
Brazil
55900
0
11
10000
20000
30000
40000
50000
60000
4375
4825
5035
5200
5100
5300
2009/2010
2010/2011
2011/2012
2012/2013
(JUNE)
2012/2013
(DEC)
4000
3000
2000
1000
0
2008/2009
12
1575
1570
1660
1675
1640
1325
2008/2009
2009/2010
2010/2011
2011/2012
2012/2013
(JUNE)
2012/2013
(DEC)
3050
2008/2009
3250
2009/2010
3465
2010/2011
3540
2011/2012
3425
2012/2013
(JUNE)
3660
2012/2013
(DEC)
13
filter
The world
s finest
coffee
served to
you in
authentic
MADRAS S
TYLE
Consumer
Trends
65
56
63
57
54
59
49
45
37
27
15
Coffee Shop
Office
43
32
College
While as a
Guest in
Someon's
House
At Special
Event / Function
Airport / Train
Station
While
Travelling
FREQUENCY OF CONSUMPTON
50
14
Regular
73
31
56
17
17
14
Occasional
All figures in %
Regular Drinker = % Drink 1-2 times everyday including yesterday + % Drink 1-2 times a week
16
Coffee
Total
15
Tamilnadu
21
43
38
40
39
42
20
28
69
17
25
81
26
Kerala
58
39
18
13
Andhra Pradesh
33
18
29
Karnataka
North
Total
Tea
Total
26
84
75
32
Plain Milk
8
11
58
18
45
28
17
26
26
9 15
87
2 14
97
98
14
Total
Maltova/ Complan/
Horlicks/ Boost/
Bournvita
Total
34
2 12
14
37
3 11
14
24
5 7
12
16
36
57
20
20
19
20
39
71
3 14
17
East 3
22
25
75
20
95
11
22
33
3 11
14
West
19
26
77
15
92
14
27
41
5 4
All figures in %
17
SPECIALITY
A place to attain
Coffee-nirvana
Finest Filter
Coffee in
authentic
Madras style
Madras
Coffee
Maintenance of
Proper Hygiene
Standards
House
Affordable
Price
18
Conclusions
19
Madras
Coffee
House
follow us:
madrascoffeehouse.filtercoffee
MCHchennai
www.madrascoffeehouse.com
20