Business Plan Assignment

1. Executive summary
1.1 Why I practice homeopathy
I qualified as a licentiatate of homeopath in 2003 from the College of Practical
Homeopathy and have over four years experience in practice and eight if I include all
the experience gained as a very active student at the Victim Support Clinic in XXXX
where I worked for four years prior to qualifying.
I have a passion for homeopathy and am convinced through my experience that can
and does achieve results in the most serious of cases where sometimes people have
resigned themselves that no improvement or cure will ever be possible. The problem
is getting the secret out to those that dont know!
1.2 The work of a homeopath
This involves seeing people on a one-to-one basis in consultation for, on average, one
hour (or longer if a first appointment), giving them time, unlike the GP, to speak
extensively about their problems, to collect the information on their general
health/well-being, their life and life-style, past and present, their individual character
and specific problems.
1.3 Clinics
I operate from three clinics as at December 2007. This business plan will concentrate
on the development of work in the two commercial clinics in the affluent areas around
XXXX as follows:

XXXX Hill Clinic

XXXX Health Practice

Both the above are multi-disciplinary complementary health clinics owned by

osteopaths and have other CAM therapists renting consulting rooms on a regular
basis with whom I network and share client contacts.

The third clinic I work from is at XXXX in the XXX of London. This is a hostel for over
120 homeless people and also a centre for training in basic skills and employability
skills for the local community of XXXX, East London, which is the most deprived ward
in the second most deprived Borough in London.
1.4 Developing clients
I am focusing on developing my work with the communities around my home town in
XXXX and the surrounding area including XXXX, which is said locally to be the
Beverley Hills of Essex as it has more farrari drivers than on the tax-haven island of
Jersey.
1.5 Level of activity
In the current financial year I carried out 260 consultations (8 month period from April
to November) in the local clinics, this translates to 9 clients per week making around
200 per week after taking out the direct expense (room fee to practice).
Please see TABLE A in appendix: ANALYSIS OF ACTIVITY FROM APRIL O7 TO NOV 07

I also work with a homeless charity; fees are based on an hourly basis and I charge
330 for two days work. No other costs involved except for travel. This work gives
me some stability of revenue stream while I develop the less certain income from the
local clinics.
1.6 Keys to future success:

Understanding marketing, the market (my potential clients), and strategies to

expand.

Commitment to giving a quality service; ensuring reliability and professionalism

on all levels.

Commitment to recording and measuring results, to producing evidence of

success and to building my reputation and practice.

1.7 Mission Statement:

To provide homeopathic consultations and treatment regimens aiming to achieve
positive and lasting improvements in all general health problems and to educate the
public, gaining trust and promoting the acceptance and expansion of homeopathic
treatment in the community.

Words 546

2. The management
2.1 Legal form of business/tax status:
I have been trading as a sole-trader on a self-employed basis since June 2003.
Registered as a qualified homeopath with the Alliance of Registered Homeopaths
since September 2003 renewal on an annual basis. My public liability insurance is
also renewable on an annual basis and I am with Balens Insurance Company. I keep
my own accounting records and these are then finished and audited for annual
taxation purposes by B Hoddy and Co, Accountants, Seven Kings, Ilford, Essex.
2.2. Achievements to date:
I have over four years experience as a fully qualified, insured and registered licentiate
of homeopathy having graduated from the Practical College of Homeopathy in
Finchley in June 2003. Additionally, prior to graduation, studied and received practice
hours under the supervision of ______ at the Victim Support Clinic in XXXX for four
years from 1999 to 2003, participating in analysing the cases of and the choice of
remedy for victims of crimes such as assault, robbery, rape, sexual abuse, murder of
loved-ones, etc.
Two years ago, I set up the Homeopathic Clinic at XXXX House, a homeless hostel
for 120 women and men, dealing with emotional, mental and physical problems of
mainly displaced, abandoned and depressed individuals which has enabled further
expertise to be gained in the treatment of deep emotional and psychological trauma,
history of abuse and feelings of lack of direction, confidence and self-worth. This has
enabled me to build up excellent clinical experience in a variety of medical problems.
This work also allows me to be financially stable as I am paid on a daily basis
regardless of the demand for the homeopathic element to my work.

2.3 Strengths and Weaknesses (SWOT analysis)

S

Financially able to take risks

From business point of view, not

(because of stable element of

madly ambitious / hungry for

having XXXX House work)

monetary reward but can see the

Background is in Management of

point of being business like.

Employability Projects in
disadvantages and workless

Too empathetic, too

compassionate

communities can get p/t work in

this area if needed.

Good administration and

accounting skills

Belief and passion for homeopathy

Family grown-up and more time to

become successful

BSc course this will act as a

catalyst for positive business
success

Financially well-off people in

immediate area

40,000 people in local area

Other homeopaths also in local

area.

Other competing CAM therapies

2.4 Current Assets of my business:

Most of my current assets are located within my home office in XXXX. They include:
personal computer, lap-top, printer, Cara software (specific software for the
5

homeopathic profession to assist with analysing and possible choices of remedy),

office desk, lockable filing cabinet for patient notes, homeopathic books and book
shelves, lockable display cabinet for homeopathic medicinal supplies, herbal tinctures,
flower essences, bottles and envelopes, stationery cupboard, McGurk MkII remedymaking (radionic) machine.

2.4 Day to day operation and details of clinics & office:

Homeopathic treatment is offered from two clinics in my home area in XXXX and
XXXX.
Please see TABLE B: TABLE SHOWING CLINICS AND AVAILABILITY
Please see TABLE C: TABLE SHOWING FEE STRUCTURE 07/08

Words 497

3. The service
3.1. The therapy of Homoeopathy
Homeopathy is a holistic therapy involving the use of ultra-dilutions of various
substances that work on problems on all levels; physical, mental and emotional. The
minute doses are very safe to use even for babies and pregnant women. The
remedies cause a healing catalyst by stimulating the immune system of the body to do
its work.
In good health we should have a feeling of well-being and vitality but many operate
below par tolerating minor or niggling ailments e.g. digestive problems, recurring
coughs and colds etc. A course of homeopathy can give an individual a great boost
and increase resistance to these so-called minor ailments.
Homoeopathy can and does work on all disease, however if a patient is seriously ill
and prefers to have orthodox treatment, homoeopathy can often alleviate the
unpleasant side effects of the drugs without rendering them ineffective. For instance it
can greatly reduce nausea in cases where patients have chemotherapy. Therefore if
a person is on pharmaceutical medication it may still be possible for to achieve good
results with homoeopathy working alongside the drugs.
Homeopathic remedies are made by mixing or dissolving the raw substance with
alcohol or a mixture of alcohol and water, which is then diluted and shaken
(succussed). This process is called potentisation or dynamisation (because the
process releases the dynamic qualities of the substance).
3.2 Core Service Delivery
3.2.1 The Homeopathic Consultation
This is a consultation taking place for up to 90 minutes for the first appointment and an
hour or less for follow-up appointments. Extensive details are taken of medical and
family history and information about all aspects of the individuals life.

As a licensed and Registered Homeopath I work according to a strict code of ethics as

laid down by the Alliance of Registered Homeopaths and anything said is treated in
the strictest confidence.
Clients are advised on how to take the remedies (which are usually dispensed in the
form of tablets) and what to avoid to achieve the best from the treatment.
Please see TABLE B: TABLE SHOWING CLINICS AND AVAILABILITY
Please see TABLE C: TABLE SHOWING FEE STRUCTURE 07/08

3.2.2 The Supply of Individualised Homeopathic Medicines (Remedies)

These are included in the cost of the consultation*
(*Exceptions: When remedy needs to be specially ordered, is a liquid remedy or tincture
requiring a special / spray bottle see additional charges)

3.2.3 Telephone Support between appointments

Short phone-in calls of 10 minutes or less if necessary are welcomed free of charge
between appointments.
(If longer time required, a charge will be made see TABLE C)

3.2.4 Telephone Consultations

A telephone consultation service is provided should the client be unable to attend at
the clinic for follow-up appointments. Clients can book for a full one-to-one
consultation over the telephone by appointment at a tagged time. The charge is the
same as for the usual face-to-face consultation. Remedies are then sent by recorded
delivery in the post.
3.2.5 Information, advice and guidance on natural health
This includes fact-sheets/ educational leaflets on homeopathy, healthy lifestyle,
nutrition, diet, supplements, avoidance of harmful chemicals in the diet, water and
products. Sometimes it is necessary to refer to other therapists or to conventional
NHS healthcare professionals for diagnostic checks and treatment.

3.2.5 Tutorials and Awareness Sessions

Talks on First-aid and Acute Remedy prescribing. (See Marketing Section).
3.3 Examples of Conditions treated
All general conditions that you might discuss with your NHS doctor can be treated with
homeopathy.
Please see TABLE D: TABLE SHOWING EXAMPLES OF CONDITIONS TREATED

546 words

4. Marketing
4.1 . Marketing objective
My objective over the next 3 years is to maintain my level of commitment to the
profession and to implement new ways to disseminate information to get the message
across about homoepathy. In the process of constructing this plan I have become
better informed of business marketing and understand that information on the buyers
for what you are selling is vital.
4.2 My main expertise a homeopath what am I selling?
Through more than 8 years working with victims of crimes and severely traumatised
indiviuals both at Victim Support, XXXX and at XXXX House hostel, I have
considerable experience of treating people with:

Effects of Abuse and Post Traumatic Stress

Low Self-esteem/ lack of confidence and depression

4.3 Areas of interest and potential specialism

I also have experience in treating most general conditions have a special interest,
through successful management of cases connected with problems in pregnancy,
labour, menopause and women with breast cancer.

4.4 Marketing (current provision)

I have used a variety of standard marketing methods to get my business known to the
community. Please see table in appendix.
See TABLE G : CURRENT MARKETING IN 07/08

4.5 Market segmentation

This is the name given to the process whereby customers are organised into clusters
or groups of similar types. (Colin Barrow et al. 2001) From this book and from internet
research see below** I was able to build up a spreadsheet table of information on the
population of the areas of XXXX and XXXX.
10

See TABLE E : MARKET RESEARCH ON DEMOGRAPHIC INFORMATION ON TARGET AREA

**Information picked from:

National Statistics website accessed 2/12/07
Town Guides website accessed 30/11/07
This information is useful to feed in to the strategic planning exercise for future
marketing campaigns and product / service specialism.
4.5.1 Women as a target buyer
The figures show that there are over 41,000 people in my catchment area, 35% are in
the 20 44 age group, which means there are over 14,000 people in this group of
which half are women. Therefore I have, in my immediate 2 mile radius of my clinics,
7,000 women of child-bearing age who may wish to access homeopathy for all kinds
of womens problems. I would be happy if I could attract just 1% of this group (70
women). I currently have 9 women consulting me in this age group.
I can also see that I have a potential client base of buyers for my menopausal or
post-menopausal clinic of 6,800 women in the immediate area. In the recent trading
year I have seen 15 from this group.
4.5.2 Attracting the affluent - fee structure
The area is deemed to be made up of affluent, professional people with a high
proportion of managerial and professional people. I intend to explore raising the fees
to better reflect expectations of the service especially once I have completed my BSc.
4.5.3 Attracting the 16-30 age groups (children of wealthy parents in the area)
My observations about the area are that trade is good for beauty products, tanning
shops, nail manicures, false nails, cosmetic surgery service, botox, fashion boutiques,
wine and coffee bars. Colonic irrigation is the most popular therapy at the XXXX Hill
Clinic possibly because of the slimming effect.

11

Potential service modification: Advice on diet, natural slimming, drug detox,

addiction. More therapeutics prescriptions.
4.6 Comparisons with Local Competitors
My practice in XXXX is the only one listed in the Yellow Pages and on Yell.com as
being in XXXX and I am the only qualified homeopath.
Please see TABLE F: TABLE SHOWING OTHER HOMEOPATHS WORKING IN GENERAL AREA

Words 543

12

5. Operational details
5.1 Location of operation
I intend to continue to develop by business over the next 3 years in my local area of
XXXX I have established a reputation which is steadily growing and have a number of
families and referrals coming to me regularly.
5.1.1 XXXX Practice
This clinic is in a very prestigious location in XXXX, known for its designer boutiques,
wine-bars and visits by footballers and wives but the actual premises is quite oldfashioned and run down as the osteopath/owner, ______ is reluctant to modernise. If
I could build my client group up, I would have more influence on the updating of the
clinic. I practice there with another homeopath who is more busy than me having
started 5 years before me. I havent had many referrals from other therapists at this
clinic.
5.1.2 XXXX Hill Clinic
This clinic located in a less fashionable area, on the outskirts of the main shopping
area, not so near to passing trade. However, the receptionist and other therapists
there has passed on many referrals to me and the clinic has a loyal customer base.
Please see TABLE B: TABLE SHOWING CLINICS AND AVAILABILITY
Please see TABLE C: TABLE SHOWING FEE STRUCTURE 07/08

5.1.4 XXXX House

There is also a possibility that I may expand the work I do at the hostel in XXXX Town
should there be a financial advantage. I inherited a great deal of stock of remedies,
books and all basic requirements to run a full homeopathic clinic (inherited from the
Victim Support Clinic when it closed in 2004) which helped me set it up. I have the
help of __________ who is semi-retired and could turn this clinic into a student
13

training clinic as we have a plethora of clients and potential experience to be gained

from delivering homeopathy at this site.
5.2 Telephone contact
I give a work mobile number for people to reach me on in emergencies. Many of my
clients now text me with minor questions, which I do not mind answering in this way,
giving them options on times and days I will next be working at the clinics.
I ask the client to phone me at an agreed time if a full telephone consultation is
required and this will be taken within my home-office using the BT line.
5.2 Administration
The administration / office work for my business is carried out from office in home
address. All the clinics have a receptionist facility for receiving phone calls and making
appointments. The book-keeping (receipts and payments accounts) is done on a
monthly basis and computer records kept and backed up on a memory stick. At the
end of the financial year, these are emailed to B. Hoddy & Co. This accountancy firm
has been preparing my accounts for taxation computation for the past 4 years.

5.3 Remedies
I use Helios for my stock of liquid potentised remedies and the Homeopathic Supply
Company for pills, envelopes and containers. I have built up a reasonable stock of
most remedies as I actually prefer pharmacy-made remedies although I have also
found that my remedy-making machine works very well. I take my machine to the
clinics with me and will often make the first prescription on the spot and send other
pharmacy remedies through the post.

Words 540

14

6. The future of my business

6.1 Analysing the buyers in the area
I have researched the demographics of the area and now have a platform on which to
base my marketing strategy as I now know how many potential clients are out there
and this is a good place to start.
Please see TABLE E: MARKET RESEARCH INFORMATION ON DEMOGRAPHICS OF
LOUGHTON AREA

6.2 Getting the message out to the buyers

6.2.1 Join the WIBN
I have been invited to speak in January at the next XXXX district Women In Business
Networking group. I will attend and network with fellow business people who operate
in the same market place for new ideas on marketing and networking.
6.2.2 Relationship-build with existing and past clients
My business is a personal service. The unique selling point of homeopaths is that
time is allowed for a person to explain the history and extent of all their problems and
factors that affect them in their lives.
6.2.3 Develop a website as information on-line tool
My research amongst fellow homeopaths with websites that they are disappointed
with the lack of response to their website in terms of new clients. Nevertheless, I
would like one as an on-line brochure/practice leaflet and will aim to get this done in
2008, keeping it simple and easily updated.
6.2.4 Link up with / investigate like-minded businesses
For instance, We have an organic farm in the West Essex area called Ashlyns. We
also have Yoga classes run in this area. The clients of both these businesses could
hold the values about good health which would lead them to use homeopathy.
15

6.2.5 Fees
I will increase my standard fees from April 2008 as from the research I have carried
out, there is more disposable income in the catchment area and my service could be
perceived as being too cheap to be of good quality. Another homeopath who works at
the XXXX Practice alongside me who has been qualified for 8 years is charging 70
for the first appointment and has many more clients than I have.
6.2.6 Hold seminars and Awareness sessions
Talks on First-aid and Acute Remedy prescribing have already been carried out
periodically at the XXXX Clinic and have been well-attended. Fee for the four hour
course (10am to 2.30pm with 30 minute lunch break) is 25. It is an excellent
introduction to the use of homeopathic remedies for home-use in acute situations.
Planned for late 2008 will be a course designed to help expectant parents understand
the use of homeopathic remedies in pregnancy and labour.

6.3 Summary Action Plan

Activity
Join local Women In Business Network
Regular contact with ex and current clients through

Target date
January 2008
Sept 2008

newsletters and surveys

Develop website
Investigate and link with other traders of similar ethos
Increase fees
Hold awareness tutorials / home prescribing course

Sept 2008
April 2008
April 2008
Sept 2008

Words 459

7. The financial forecast

16

Receipts and Payments Forecast Budget: 2008/09

Apr08

May08

Jun08

Jul08

Aug08

Sep08

Oct08

Nov08

Dec08

Jan09

Feb09

Mar09

Total

Awareness / tutorial sessions

1400
1200
200

1400
1200
0

1400
1200
0

1400
1200
0

1400
1200
0

1400
1200
200

1400
1200
0

1400
1200
0

1400
1200
0

1400
1200
0

1400
1200
200

1400
1200
0

16800
14400
600

Total Receipts

2800

2600

2600

2600

2600

2800

2600

2600

2600

2600

2800

2600

31800

Interest/bank charges

0
100
20
0
0
30
20
25
250
110
200
25
40
5
0
0

0
0
0
0
0
20
20
25
250
110
200
25
40
5
0
0

0
0
0
0
0
30
20
25
250
110
200
25
40
0
0
0

0
100
0
0
0
20
20
25
250
110
200
25
40
0
0
0

0
0
0
0
0
30
20
25
0
110
200
25
40
0
0
0

0
0
0
0
0
20
20
25
0
110
200
25
40
0
0
0

240
100
0
0
0
30
20
25
70
110
200
25
40
0
0
0

0
0
0
0
0
20
20
25
200
110
200
25
40
0
0
0

0
0
0
0
0
30
20
25
0
110
200
25
40
0
0
0

0
240
0
60
300
20
20
25
0
110
200
25
40
0
0
0

0
0
0
0
0
30
20
25
70
110
200
25
40
0
0
0

0
0
0
0
0
20
20
25
70
110
200
25
40
0
0
0

240
540
20
60
300
300
240
300
1410
1320
2400
300
480
10
0
0

Total Payments (exc

drawings)

825

695

700

790

450

440

860

640

450

1040

520

510

7920

1975

1905

1900

1810

2150

2360

1740

1960

2150

1560

2280

2090

23880

Receipts
XXXX House work
Practices at XXXX

Payments
Accountancy fees
Advertising/marketing
Books & Journals
Indemnity Insurance
Legal/professional fees
Equipment & Hx supplies
Postages
Stationery & computer supplies
Courses / CPD
Travel & parking exp
Room rental & sub to clinics
Telephone/mobiles
Cleaning
Sundries
Propn of utiliity bills

Cash Flow excess before drawings

References
17

BARROW, C. BARROW, P. BROWN, R. 2001. The Business Plan Workbook. 4th ed.London:
Kogan Page Ltd.
LLOYDS TSB BANK. Business Guide, Business Plans. (on-line)
Available from:
http://www.lloydstsbbusiness.com/support/businessguides/business_plans.asp
[Accessed 2/12/07]
NATIONAL STATISTICS. Neighbourhood Statistics within XXXX (on-line)
Available from:
http://neighourhood.statistics.gov.uk/dissemination/NeighbourhoodProfile.do
[Accessed 2/12/07]
MIDDLESEX UNIVERSITY BUSINESS SCHOOL WEBSITE
Marketing Complementary and Alternative. Medical Therapies. Authors & affiliations. Lynn Vos and
Ross Brennan. Available on line on PDF format from:
www.mubs.mdx.ac.uk/Research/Discussion_Papers/Marketing/dpap%20marketing%20no24.pdf
[Accessed 2/12/07]
MINTEL REPORT. Marketing Complementary and Alternative Medical Therapies (on-line)
Available from:
http://reports.mintel.com/sinatra/reports/display/id=220107#about
[Accessed 30/11/07]
TOWN GUIDE website. Local area population & ethnicity XXXX. (on-line)
Available from:
http://www.town-guides.org/tgo/essex/loughton/population-overview.asp [Accessed 30/11/07]
SOCIETY OF HOMEOPATHS, 2007.
Funding your treatment (on-line) Available from
http//www.homeopathy-soh.org/about-homeopathy/funding-your-treatment.aspx [Accessed 28/11/07]
Facts and figures about homeopathy [online]. Available from:
http//www.homeopathy-soh.org/whats-new/fact-sheets.aspx [Accessed 4/12/07]
WHICH REPORT. Complementary therapies 01 February 2006. (on-line)
Available from:
www.which.co.uk/reports_and_campaigns/health_and_wellbeing/reports/treat [Accessed 28/11/07]

18

Appendix of tables information gathered statistically

TABLE A(i)
Analysis of activity results for 8 month period between April 07 and Nov 07
Clinic

No. of consultations

XXXX Hill Clinic

XXXX
(private practice)

Average per week 5

Total in 8 months 162

Total Numbers of
active clients seen
Adults
Children
32
18
(26female
4male )

XXXXXPractice
(private practice)

Average per week 3

Total in 8 months 98

10

Average per week 10

Total in 8 months 317

(funded clinic free

to hostel clients)

56

7 attended 6 times
6 attended 5 times
21 attended 3 times
11 attended 2 times
5 attended 1 time

12

2 attended 7 times
9 attended 6 times
5 attended 4 times
4 attended 2 times
2 attended 1 time

3 attended 9 times
8 attended 8 times
12 attended 7 times
7 attended 6 times
9 atended 5 times
3 attended 4 times
7 attended 3 times
7 attended 1 time

(9female
1male)

XXXX House
Homeopathic Clinic

Pattern of attendances by
clients over 8 months

(4female
52male)

TABLE A(i) Case types from April 07

Over 65 (Arthritis, memory, BP)
45-64 (diabetes, heart, BP sciatica,
psoriasis, thyroid)
Menopausal sms
Cancer (breast, lung)
Men 20-44 (skin, allergies, general
health)
Women 20-44
Periods, fibroids, fertility, emotions,
low immunity, migraines etc
Teenagers (skin, periods, exam
stress)
Childrens clinic (skin)
Childrens clinic (allergy)
Childrens clinic (respiratory)
Childrens clinic (worms, headlice)
Childrens clinic (behaviour)

Female
3
6
9
3

Male
2
3
1
2

9
3

3
1
3
4
1

5
3
4
3
2

TABLE B: CLINICS AND CLINIC DAY / TIME AVAILABILITY

19

Clinic
Name Address, Tel No,
Name Address, Tel No,

Name Address, Tel No,

Days
Mondays
Wednesdays

Times
9am to 6pm
9am to 2pm

Thursday

3pm to 7pm (drop-in

acutes for children)
2pm to 9pm

Wednesdays
Fridays

9am to 1pm
Evenings and weekends
(by invitation)

Name Address, Tel No,

TABLE C: HOMEOPATHIC CONSULTATIONS

FEES STRUCTURE 2007/08
Appointment

First appointment

Follow-up appointments

Duration

75-90 minutes

60 minutes

Adult fee

57

45

Child fee

42

33

Telephone consultations
Telephone support
between appt

As above
Free for first 10minutes
10 for 20mins
20 for 30mins

As above
Free for first 10minutes
10 for 20mins
20 for 30mins

20

TABLE E :
MARKET RESEARCH ON DEMOGRAPHIC INFORMATION ON
TARGET AREA
From:
1. NATIONAL STATISTICS. Neighbourhood Statistics within XXXX (on-line)
2 .TOWN GUIDE website. Local area population & ethnicity XXXXX. (on-line)
3. XXXX website: Service Planning census XXXX (on-line)

Miles from London

2
2
2
2

Population
Households
Population per houshold
Electorate

2
2

White Ethnicity
Other

2
2
2
2
2
2
2

Doctors surgeries
Pharmacies
Labour force
Employed
Unemployed Job Seekers
Inactive
Emp rate

1
1
1
1
1
1
1
1

3
3
3

XXXX
10 miles

XXXX
8 miles

30340
12860
2.36
22505

10738
4730
2.25
7867

95%
5%

92%
7%

4
8
16062
12850
620
2592
80%

3
2
6893
5677
230
986
82%

Senior Managers/officials
Professional Occupations
Admin & Secretarial
Skilled trades
Personal service Occupations
Sales & Customer Service
Plant & Machinery Operatives
Elementary Occupations

23%
30%
19%
9%
5%
5%
4%
5%
100%

22%
31%
18%
12%
6%
6%
2%
3%
100%

14470
15870
30340

5108
5630
10738

3
3
3
3
3

Male
Female
Total
Age ranges
0-15
16-19
20-44
45-64
65+

21%
4%
35%
23%
17%
100%

18%
4%
36%
25%
17%
100%

Housing
Owner occupiers

76%

73%

21

TABLE F:
OTHER HOMEOPATHS IN CATCHMENT AREA (COMPETITORS)
Homeopath
(potential
competitor)
Name
Name
Name
Name
Name

Location

Adverts

Specialism (if known)

Adult

Child

XXX
(Home clinic)
XXX
(Good Health
Practice)
XXX
(Home clinic and one
in Walthamstow)
XXX
(Home clinic and one
in Walthamstow)
XXX
(Home clinic)

Yellow
Pages
As above

General

55 / 45

45/ 30

Children, babies

70 / 60

50 / 40

As above

Infertility, Menopause

50 / 35

35 / 25

As above

Childrens behavioural
problems, Vaccination

50 / 35

35 / 25

As above

General

50 / 40

40 / 30

TABLE G: CURRENT MARKETING (07/08)

Alliance of Registered
Homeopaths
Yellow Pages, Yell.com and
Thompson Local
Leaflet / Flyer distribution

Holland & Barratt and local

Health Food Shop
Local Gym
Pharmacies
Tutorials and Awareness
Sessions

I have been registered since 2003. I appear on the find a

homeopath section of the website under three clinic
addresses. See TABLE B.
My details appear in all three.
1000 flyers delivered to homes in XXXX near to the clinic
where I work. This is the third time in 4 years that I have
undertaken this kind of marketing. Yield very low in the
past.
These have my cards and practice details displayed close
to the homeopathic remedies section.
As a gym member last year I was able to put my poster up
in local Holmes Place last year; this did not yield any calls
after 4 months.
I have good links with two pharmacies in my local area
and my advert appear on the one Pharmacy leaflet I have
had three clients from this source.
I have already given talks on First-aid and Acute Remedy
prescribing and plan to do more over the next year in order
to boost business.

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