INTRODUCTION

ARV Group has a magnificent track record and has glorified the Real Estate spectrum of
Pune. They are credited and counted amongst the most dynamic and versatile construction
and development houses in the city that has laid the foundation of modern Pune infrastructure
and development. With numerous well known landmarks under its belt, ARV Group has
definitely etched a concrete name in the real estate sector.
ARV Group spells warmth, comfort, loyalty, trust, planning and professional ethos. Our entire
foundation is laid on customer satisfaction and we believe the standard of quality and service
is what has been the key to a successful real estate firm. ARV Group truly believes in
continuous selfimprovement and we strive to give our best taking a step forward with the
ever progressing technology that will benefit our customers the most. We are a system
oriented firm that value relationship whether with our customers or with the environment. All
our projects contribute to sustain and preserve the environment in all possible ways.
We assure you the full satisfaction as regards to the quality service and deal in a wide
network of properties. Providing world class amenities, quality constructions, serene locality
and renowned designs; ARV Group gives you total comfort, luxury and contentment.
In the world that changes with every moment, what stays constant is your need to live into the
most sorted out locations and comfort zone and ARV Group gives you a home you always
dreamed of.

ARV Group
ARV Group has a magnificent track record and has glorified the Real Estate spectrum of
Pune. They are credited and counted amongst the most dynamic and versatile construction
and development houses in the city that has laid the foundation of modern Pune infrastructure
and development.
They ensure ,
QUALITY
We strive to create spaces that set the benchmark of crest quality.
TRANSPARENCY
From construction to possession, we ensure that transparency is maintained with all
stakeholders.
ECO FRIENDLY
Whenever we undertake a project, eco-friendly methods of space creation are followed. We
believe that under no circumstances should the environment be harmed.
EXCELLENCE
Whether its the design or engineering, we make sure that every part of the space creation
proces matches the highest standards

History Of ARV Group

ARV group its an upgraded name of Vedant group , it is in real estate business since 2006 .
Its first society was Ganga Kingston which is situated in NIBM pune .Before coming into
real estate business they were in steel business named TRISHUL STEELS which is in GOA
whose director name is Vikash Goyal and they are still in that business.

Vedant group has a magnificent track record and has glorified the Real Estate spectrum of
Pune. They are credited and counted amongst the most dynamic and versatile construction
and development houses in the city that has laid the foundation of modern Pune infrastructure
and development. With numerous well known landmarks under its belt, Vedant Corp has
definitely
etched
a
concrete
name
in
the
real
estate
sector.
Vedant group spells warmth, comfort, loyalty, trust, planning and professional ethos. Our
entire foundation is laid on customer satisfaction and we believe the standard of quality and
service is what has been the key to a successful real estate firm. Vedant Corp truly believes in
continuous self improvement and we strive to give our best taking a step forward with the
ever progressing technology that will benefit our customers the most. We are a system
oriented firm that value relationship whether with our customers or with the environment. All
our projects contribute to sustain and preserve the environment in all possible ways.
We assure you the full satisfaction as regards to the quality service and deal in a wide
network of properties. Providing world class amenities, quality constructions, serene locality
and renowned designs; Vedant Corp gives you total comfort, luxury and contentment.
In the world that changes with every moment, what stays constant is your need to live into the
most sorted out locations and comfort zone and Vedant Corp gives you a home you always
dreamed of.

How they Work :

The first step, after the initial contact and a summary briefing on the clients situation
and needs, is a face-to-face meeting of approximately two hours. During this meeting
we listen to your feedback and present the results of our desk research into your
organizations business setting, operational scope, financial breakdown and a
preliminary identification of your business case.

After receiving the go-ahead, ARV Group then carries out a one-week scoping
process that covers the entire range of your organization. A look is taken at the
capacities and culture within your organization, and at key players, to determine the
starting point for a process of development and improvement and the steps needed to
achieve the desired change. Goals and observations are verified and a high-level
business case and approach are determined, including a plan for the subsequent, fourweek assessment period.

The process of achieving clear, concrete and lasting improvements begins with the
assessment: what we call "nailing down the business case".

What ARV ?

Headquartered in Pune, ARV has been in the business of creating value added spaces since
the past 10 years. The companys strong emphasis on quality, reliability and value has put it
on the fast track of making it an upcoming household name.

SPACE SELECTION

Our projects are constructed at hand-picked locales which are highly convenient and easily
accessible. These locations are upcoming areas with good infrastructure. Our teams of
location experts select these locales based on future growth and monetary appreciation as
well as other added advantages for residents and commercial space owners.

DESIGN & DEVELOPMENT

Whether residential or commercial, we believe that the spaces we create should reflect
architectural finesse, technical strength and design expertise. Some of the well-known
architects and engineers who are a part of our team focus on creating spaces that are worthy
of admiration and offer maximum value for money.

SERVICEFrom the booking to delivery and right up to maintenance, we ensure that

priority is given to the customer and for a hassle free and amazing experience. In
today's world, the quality of service matters to a great extent and we focus on doing
this well.

Job Opportunities

Engineering & Construction

Accounts & Finance
Admin & Operations
Sales & Marketing
Purchase & Store

ARV Group
ARV Group is always on the lookout for highly talented and capable individuals who strive to
achieve excellence and deliver value to the end user. If you feel that you can live up to these
expectations, then send your resumes to H.R

If your resume matches our criteria, the Human Resources department will contact you and
schedule an interview accordingly.

Projects
ARV NEWTOWN
ARV IMPERIA
ARV ROYALE

GANGA KINGSTON

 ARV New Town

1,
2,
2.5
Undri Pune.

&

3BHK

Apartments&

4-4.5BHK

Row

Houses

It's time for you to become a citizen of the world that has taken everyday living one
step forward. A place that signifies the evolution of modern lifestyles and most of all a
destination that will boost the quality of living.
Presenting ARV New Town, an integrated township of 17 acres at Pisoli, South Pune's
upcoming metropolitan suburb.
So come to ARV New Town today, and acquire your citizenship to the world of your
dreams

 ARV Imperia
1,2&2.5BHK
AppartmentKondhwa-Pisoli, Pune.
While Setting pace with your changing lifestyles we give you home with ample
ventilation, lobbies and parking along with privacy and a blend of the materialistic
wants we give you he choicest upgrades.
Apart from your infrastructural need inside the apartments, details like apt systems,
battery back-up for common areas and lifts, to even a security cabin at the entrance,
we design an amenity for your every need
Its a project of 5 acrs..

 ARV Royale

1,
2
Shops
Hadapsar, Pune.

BHK

Premium
&

Apartments,
Offices

Vedant Royale is the first of its kind housing society that offers the best of residential
& commercial spaces under one roof. From the location to the construction and from
amenities to lifestyle facilities, your home is truly a milestone when it comes to
classic living.Offering 1 & 2 BHK Luxury Homes that are a melange of comfort,
luxury & convenience, located in the vicinity of the some of the best schools,
colleges, healthcare, entertainment & corporate centres, you will be the FIRST to
experience the premium life.
Its a project of 6 acrs


Ganga Kingston
2
BHK
NIBM Road Kondhwa, Pune.

Luxurious

Apartments

At Ganga Kingston, we give you personalized andluxuriously designed

apartments that suit your every mood an individual space to cherish every memory
with your close ones. Ample ventilation, privacy and a complete blend of the
materialistic wants and peacefulness along with world class amenities, makes your
new day home at Ganga Kingston.
What makes a classier living along with an even classier lifestyle, we help you take a
beautiful step into calmness and serenity of the location , as well as stay in close
proximity to the main city.
Its a project of 5.5 acrs

 Review Of Literature
Real estate

Real estate is property consisting of land and the buildings on it, along with its natural
resources such as crops, minerals, or water; immovable property of this nature; an interest
vested in this (also) an item of real property; (more generally) buildings or housing in
general. Also: the business of real estate; the profession of buying, selling, or renting land,
buildings or housing.

Residential real estate

Residential real estate is a type of leased property, containing either a single family or
multifamily structure, that is available for occupation for non-business purposes.
Residences can be classified by, if, and how they are connected to neighboring residences and
land. Different types of housing tenure can be used for the same physical type. For example,
connected residents might be owned by a single entity and leased out, or owned separately
with an agreement covering the relationship between units and common areas and concerns.

Major categories
Attached / multi-unit dwellings
Apartment An individual unit in a multi-unit building. The boundaries of the apartment are
generally defined by a perimeter of locked or lockable doors. Often seen in multi-story
apartment buildings.
Multi-family house Often seen in multi-story detached buildings, where each floor is a
separate apartment or unit.
Terraced house (a. k. a. townhouse or rowhouse) A number of single or multi-unit buildings
in a continuous row with shared walls and no intervening space.
Condominium Building or complex, similar to apartments, owned by individuals. Common
grounds and common areas within the complex are owned and shared jointly. There are
townhouse or rowhouse style condominiums as well.
Cooperative (a. k. a. co-op) A type of multiple ownership in which the residents of a multiunit housing complex own shares in the cooperative corporation that owns the property,
giving each resident the right to occupy a specific apartment or unit.
Semi-detached dwellings
Duplex Two units with one shared wall.
Single-family detached home
Portable dwellings

Mobile homes Potentially a full-time residence which can be (might not in practice be)
movable on wheels.
Houseboats A floating home
Tents Usually very temporary, with roof and walls consisting only of fabric-like material.
The size of an apartment or house can be described in square feet or meters. In the United
States, this includes the area of "living space", excluding the garage and other non-living
spaces. The "square meters" figure of a house in Europe may report the total area of the walls
enclosing the home, thus including any attached garage and non-living spaces, which makes
it important to inquire what kind of surface definition has been used.

It can be described more roughly by the number of rooms. A studio apartment has a single
bedroom with no living room (possibly a separate kitchen). A one-bedroom apartment has a
living or dining room separate from the bedroom. Two bedroom, three bedroom, and larger
units are common. (A bedroom is defined as a room with a closet for clothes storage.)

Major categories in India and the Asian Subcontinent

Co-operative Housing Societies (CHS)
Condominiums
Chawls
Villas
Havelis
The size is measured in Gaz (square yards), Quila, Marla, Beegha, and acre.

See List of house types for a complete listing of housing types and layouts, real estate trends
for shifts in the market and house or home for more general information.

Theoretical BackgroundOf Consumer Behavior

Consumer behavior has been an important research topic for decades. Areview of existing
theoretical efforts indicates a clear shift from rationalto psychological and social decision
factors. However, even the recentmodels have not managed to embrace all the knowledge in
the field ofconsumer behavior: subconscious processes, the role of needs, goals andemotions
(Bargh2002). Apart from leaving out these important findingsthe existing literature also lacks

studies of decisions that consumersare most concerned about, termed big or strategic
decisions (Bazerman2001, 500; Gronhaug, Kleppe, and Haukedal1987, 242). Specifically,
Bazerman (2001) urges researchers to further explore the most importantand challenging
consumer decisions, which include house and carpurchases, dealing with a building
contractor etc.
As mentioned in the introduction, strategic decision making refersto the process of decision
making when buying strategically importantgoods. The following characteristics define the
strategic importance ofa purchase: high involvement in the process; long-term commitment
of resources; truncated budget available for other goods and services.Strategic purchases
imply several important categories of decisions, including:

Decisions with regard to allocation of the household budget, namely,how the

households economic resources are influenced, e. g. fortravelling, visits to restaurants
etc.;

Categorization of alternatives means choosing either from variousproduct groups (e.

g. apartments or houses) or defining amore narrowproduct category (e. g. houses of a
given size);

Decision making within the defined product category takes placeonce the product
group is specified.

The purchase of a house may be considered as a good example ofsuch a purchase decision.
Strategic decisions are being made in a rangeof fields, including when consumers decide
about health issues (Henry2001) or financial investments (Henry 2005).
Considering the focus of this study on consumer behavior with respectto a very specific
product, i. e., a prefabricated house, empiricalresearch in the area of durable goods needs to
be examined to supportexisting theoretical knowledge. Empirical research conducted in the
fieldof durable goods purchase behavior can be useful for at least two reasons:
(a) The house is the most important durable good in the household
(b) Many studies of consumer decisionmaking for a car or household appliances indicate that
there are similaritiesamong the buying processes related to different durable goods.
The majority of literature researching individual and organizationalcustomers is dealing with
buying processes of durables.
Compared to buying convenience products, consumers perceive thesekinds of large ticket
purchases as riskier, sometimes even traumatic. Outcomes of such purchasesare unknown in
advance and some of them are likely to be unpleasant.
A common attribute of durables is that the buying decision iscomplex, especially when the
price is perceived as high.
The strongest parallel can be made with a car purchase, particularly asthe car is the second
most important durable acquisition in the household.Buying a house or a car highly involves
the consumer, as thisdecision binds their economic resources in the long run . Both product

categories offer a rich variety of price andquality, are complex and relatively well known to
consumers . Similarly, thebuying decision for real estate as a subgroup of durables is also
complexand demands high involvement (Gibler and Nelson 2003). In mostcases, consumers
consider several possibilities, compare them and ultimatelymake a selection (Bayus and
Carlstrom1990). In comparison tofrequently purchased items, learning on a basis of trialerror is uncommonwhen buying expensive, complex products (Bazerman2001).Prior to
model building efforts, however, characteristics of the productin question need to be
identified.
A prefabricated house differs fromother fixed property (i. e., a traditional built house) in one
major characteristic it is movable up to the point when it is set up in a selectedlocation.
Other attributes of this product are that its components areprepared in advance in specialized
companies, and put together on theconstruction site at a later time. Manufacturers offer a
variety of prefabricatedhouses. The house typically consists of standardized prefabricated
components which are later adapted to customer specification.
With the support of an architect, customers can custom design theirhouse by changing the layout of
the house, selecting the materials, size ofthe house, etc.

Development of a ConceptualModel
In this study, a conceptual model of consumer behavior and the buying process was
developed for the means of conducting exploratory research in the later stages. Our aim is to
propose a model that can enhance our understanding of consumers from their point of view.
Recent findings in consumer behavior research conducted by psychologists and sociologists
suggest that the following perspectives be acknowledged in the development of new
conceptual consumer buying behavior models (Hansen 2005; Erasmus, Boshoff, and
Rousseau 2001; Loewenstein2001; Peter and Olson 2002):
the role of subconscious factors should be taken into consideration;
the context and the product should define the decision-making research;
alternative decision-making strategies should be allowed;
types of heuristics used by consumers should be explained;
the role of feelings affecting the decision-making process should be considered, and
the interplay of consumers cognitive and affective skills should be included.
Based on these recommendations, Peter and Olsons (2002) cognitive processing model
appears to be the most appropriate theoretical basis for consumer decision making and
behavior with respect to the product investigated in this research. These authors suggest that
the consumer decision-making process is a goal-directed, problem-solving process (Peter
and Olson 2002, 168). The major advantage of this model is that it accounts for the
weaknesses of previous models by considering cognitive, affective as well as environmental
factors. Nevertheless, this model is of a general nature, accounting for neither the specific
characteristics of the product in question nor the context of the purchase situation.

Objective

 To understand consumer decision making process regarding real estate properties

To analyse effect of promotion on consumer/customers
To conduct comparative analysis of real estate properties
To design promotional plan most suitable for organisation
To suggest suitable measures (if any) to the organisation

RESHODOLOGYEARCH MET

Research is a process of a systematic and in depth study or search of any particular

topic, subject or areas investigation backed by the collection, complication,
presentation and interpretation of relevant details or data. It is a careful search or
enquiry into any subject matter, which is an endeavor to discover and find out
valuable facts, which would be useful for further application or utilization. It is the
research that involves scientific theories, the discovery of new technique, and a
modification of old concepts or knocking of an existing theory, concept of technique.
It may develop a hypothesis and the test it. It may also established relationships
between variables and identifies the means of problem solving.

Research methodology is a systematic way of investigation directed to the discovery

of some fact by careful study of a subject, a course of critical and scientific inquiry.
Research methodology is a way to systematic do the job. It may be understand as a
science of studying how research is done scientifically. The most desirable approach
with regards to the selection of the research methodology depends on the nature of
particular work, time and resource available along with the desire level of accuracy.
Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific
topic.
Research methodology is a way to systematically solve the research problem.
Research methodology just does not deal research method but also consider the logic
behind the method. It facilitates the researcher with reason for evaluating the research
problem.

DEFINITION:
According to Redman and Mory, Research is systematized effort to gain new
knowledge.
According to Clifford Woody, Research comprises defining and redefining problems,
formulating hypothesis or suggested solutions, collecting organizing and evaluating
data , making deductions and reaching conclusions and at last carefully testing the
conclusions to determine whether they fit the formulating hypothesis.
Data Collection:
The data used to formulate can be broadly classified into:
1.

Primary Data

2.

Secondary Data

Primary Data:

They are generated by the searcher for the specific purpose of solving a problem at a
given time. It is the purpose for which the data are collected. That clarifies the
difference. One of the most vital activities of a research project is the generation of
the data that meet research needs. These data are known as primary data.
The first advantage of primary data is that it can be collected from a number of ways
like interviews, secondly; it can also be collected across the national borders through
emails and posts. Thirdly; it can include a large population and wide geographical
coverage. Fourthly; it is relatively cheap and no prior arrangements are required.
Moreover, primary data is current and it can better give a realistic view to the
researcher.
On the other hand, the major disadvantage of primary data is that it has design
problems like how to design the surveys. The question must be simple to design a
general lingo(understandable). Some respondents do not give timely responses.
Sometimes, the respondents may give fake, socially acceptable and sweet answer and
try to cover up the realities. In some primary data collection methods there is no
control over the.

Need for Primary Data

Choosing the best alternative involve decision making. If the decision to be rational,
the marketer must understand the process involve in such decision. The collection of
primary data to intended to help the researcher. Concerning problem that are
essentially unique and non-recurring. The primary data are collected to meet the need
of specific project:

They are pertinent and directly related to subject being studied.

They are not absolute are most available secondary data.

The research has access to all the information related to its collection.

In this research the primary data is collected through questionnaire by survey method.

Descriptive research:Descriptive research is used to describe characteristics of a population or phenomenon

being studied. It does not answer questions about how/when/why the characteristics
occurred. Rather it addresses the "what" question. The characteristics used to describe
the situation or population is usually some kind of categorical scheme also known as
descriptive categories. For example, the periodic table categorizes the elements.
Scientists use knowledge about the nature of electrons, protons and neutrons to devise
this categorical scheme. We now take for granted the periodic table, yet it took
descriptive research to devise it. Descriptive research generally precedes explanatory
research. For example, over time the periodic tables description of the elements

allowed scientists to explain chemical reaction and make sound prediction when
elements were combined.Hence, research cannot describe what caused a situation.
Thus, Descriptive research cannot be used to as the basis of a causal relationship,
where one variable affects another. In other words, descriptive research can be said to
have a low requirement for internal validity.The description is used for frequencies,
averages and other statistical calculations. Often the best approach, prior to writing
descriptive research, is to conduct a survey investigation. Qualitative research often
has the aim of description and researchers may follow-up with examinations. of why
the observations exist and what the implications of the findings are.

QUALITATIVE RESEARCH
Qualitative research is a method of inquiry employed in many different academic
disciplines, traditionally in the social sciences, but also in market research and further
contexts. Qualitative researchers aim to gather an in-depth understanding of human
behavior and the reasons that govern such behavior. The qualitative method
investigates the why and how of decision making, not just what, where, when. Hence,
smaller but focused samples are more often used than large samples.
In the conventional view, qualitative methods produce information only on the
particular cases studied, and any more general conclusions are only propositions
(informed assertions). Quantitative methods can then be used to seek empirical
support for such research hypothesis.
Sampling
Definition of 'Sampling'
A process used in statistical analysis in which a pre-determined number of
observations will be taken from a larger population. The methodology used to sample
from a larger population will depend on the type of analysis being performed, but will
include simple random sampling, systematic sampling and observational sampling.
The sample should be a representation of the general population.Statistical method of
obtaining the representative data or observations from a group (lot, batch, population,
or universe)

NON PROBABILITY SAMPLING

Non-probability sampling is a sampling technique where the samples are gathered in
a process that does not give all the individuals in the population equal chances of
being selected. Non-probability sampling represents a group of sampling techniques
that help researchers to select units from a population that they are interested in
studying.
CONVINIENCE SAMPLING:-

Accidental sampling (sometimes known as grab, convenience sampling or opportunity

sampling) is a type of non-probability sampling that involves the sample being drawn
from that part of the population that is close to hand. That is, a sample population
selected because it is readily available and convenient, as researchers is drawing on
relationships or networks to which they have easy access. The researcher using such a
sample cannot scientifically make generalizations about the total population from this
sample because it would not be representative enough. For example, if the interviewer
was to conduct such a survey at a shopping center early in the morning on a given
day, the people that he/she could interview would be limited to those given there at
that given time, which would not represent the views of other members of society in
such an area, if the survey was to be conducted at different times of day and several
times per week. This type of sampling is most useful for pilot testing. Credibility of a
researcher's results by convenience sampling will depend on convincing the reader
that the sample chosen equates to a large degree of the population from which they are
drawn.
In this research sample size was 50 and convenience sampling method used.
Sample size
Sample size determination is the act of choosing the number of observations or replicates to
include in a statistical sample. The sample size is an important feature of any empirical study
in which the goal is to make inferences about a population from a sample. In practice, the
sample size used in a study is determined based on the expense of data collection, and the
need to have sufficient statistical power. In complicated studies there may be several different
sample sizes involved in the study:
for example, in astratified survey there would be different sample sizes for each stratum. In a
census, data are collected on the entire population, hence the sample size is equal to the
population size. In experimental design, where a study may be divided into different
treatment groups, there may be different sample sizes for each group.
Sample size - 50

LIMITATIONS OF STUDY

All the projects in ARV are at the extreme ends so it is difficult for the customers to
decide whether to buy the property or not.

They have very few hooding & posters which gives customers trouble to find the
project.

They only focus on mouth to mouth communication which keeps the customers in
confusion whether to trust on the builder or not.

The customer are reluctant to answer certain questions.

They are very less focused on promotion strategies, branding etc. Which leads to
unawareness about the company.

They have unsystematic work culture in office.