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CH 10 Case Binal
CH 10 Case Binal
CH 10 Case Binal
1. How
important
was
the
EUs
directive
eliminating
national
By 31st September 2014, Spain has 50,900 million subscribers, which around
16,282 millions people (31.9 %) subscribe Movistar (owned by Telefonica),
11.499 (22.5%) subscribe to Vodafone (UK company), 11.621 (22.8%)
subscribe to Orange (UK company), etc. Telefonica is still the most used in
Spain, but the percentage is 31 %, and not much different with UK company,
so the EUs directive has been succesfull to make a telecommunication market
in EUs territory.
5. Minority investors in Telefnicas South American subsidiaries are unhappy
with the parent corporation. Suppose you are a senior manager at the
parent corporation. How would you handle the problem of the minority
investors? What would you recommend to the CEO should be done about
the minority investors?
As a senior manager, I should handle this ethically by learning their ethic and
knowing why they are not happy and concern of this problem, and search the
best solution.
First, company should identify the problem, but in this case I think they were
unhappy because Telefonica were so aggressive in market and absorbed their
profit. The CEO perhaps to be able to give them more benefit or more role in
company so they can feel appreciated.