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Auto Public Relation Management.
Auto Public Relation Management.
Auto Public Relation Management.
Firm Level :
✔ Export as a “mind set
✔ QCDDM – equation taken for granted
✔ Logistics
✔ Warranties & Liabilities
✔
Challenges for CEO’s:
✔ Dilemma of Investment
✔ Addressing fast Global Business Environment
✔ Changing mind set of teams
✔ Developing & employing people with “right “right skills”
skills.
SERVICES:
Automotive PR undertakes a wide range of corporate
communications consultancy services for its clients. These services are
designed to help clients promote their businesses and protect their
interests through all channels of contact with customers, suppliers,
distributors, shareholders and employees. Services provided, either as
a long-term co-ordinate activity or on an individual project basis,
include:
• Corporate communications counsel
• Strategic public affairs planning and implementation
• Government and political relations
• Product PR and marketing services
• Event management and product launches
• Presentation and speech writing
• Crisis communications management
• Internal communication support
• Strategic marketing advice and guidance
• Media monitoring and evaluation
In addition, and in order to create awareness, generate
sales and establish customer loyalty for clients' products and services,
Automotive PR is able to provide high quality marketing communication
support in areas such as brochure production, annual reports, design,
photography, internet marketing support and advertising.
In the highly specialised area of media relations Automotive
PR provides a complete press and broadcast service including the
writing and accurate placement of news releases, articles and case
studies that editors will want to publish as well as maintaining
effective, positive contact with journalists to identify new editorial
opportunities.
PR TEAM:
The Automotive PR team has a range of talents and expertise
gained from experience within the motor industry communications
arena. This gives APR unique insights into what is required from both
the client and media perspective.
APR's reputation for providing informed, relevant editorial
matter is hard-earned and our team gives clear guidance to clients on
what will work and what will not. We have the confidence, based on
real, daily contacts with key automotive journalists throughout Europe,
to create and place stories of real value.
OTHER QUALIFICATIONS:
Computer skills are necessary for recordkeeping and data
management, and the ability to work in an Internet environment is
becoming increasingly vital as more marketing, product promotion, and
advertising is done through the Internet.
Persons interested in becoming public relation managers should be
mature, creative, highly motivated, resistant to stress, flexible, and
decisive. The ability to communicate persuasively, both orally and in
writing, with other managers, staff, and the public is vital. such
managers also need tact, good judgment, and exceptional ability to
establish and maintain effective personal relationships with
supervisory and professional staff members and client firms.