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Introduction
Indian automobile industry
The automobile industry in India happens to be the ninth largest in the world with an annual
production of over 3.4 million units in 2009. In 2010, India emerged as Asia's fourth largest
exporter of automobiles, behind Japan, South Korea and Thailand. Several Indian automobile
manufacturers have spread their operations globally as well, asking for more investments in
the Indian automobile sector by the MNCs. Indian auto industry is currently growing at the
pace of around 18 percent per annum, has become a hot destination for global auto players
like Volvo, General Motors, and Ford. The Indian automobile industry is going through a
phase of rapid change and high growth. The major players are expanding their plants and
focusing on mass customization, mass production, etc.
Indias automobile sector consists of the passenger cars and utility vehicles, commercial
vehicle, two wheelers and tractors segment. The total market size of the auto sector in India is
approximately Rs 540 billion and has been growing at around 18 percent per annum for the
last few years. Since the last four to five years, the two wheelers segment has driven the
overall volume growth on account of the spurt in the sales of motorcycles. However, lately
the passenger cars and commercial vehicles segment has also seen a good growth due to high
discounts, lower financing rates and a pickup in industrial activity respectively.
Major automobile manufacturers in India include Maruti Udyog Ltd., General Motors India,
Ford India Ltd., Eicher Motors, Bajaj Auto, Daewoo Motors India, Hero Honda Motors,
Hindustan Motors, Hyundai Motor India Ltd., Royal Enfield Motors, TVS Motors and Swaraj
Mazda Ltd. With the economy growing at 19 percent per annum and increasing purchasing
power there has been a continuous increase in demand for automobiles. This, along with
being the second largest populated country, makes the automobile industry in India a very
promising one.
Automobile Industry in India Two-wheelers
Two wheelers have a special place on the Indian roads. India is ranked as the second largest
two-wheeler market in the world. They are extremely popular and versatile not only as

passenger carriers but also as good

carriers.
The graphic above shows the
breakup of production of
automobile in India. In
2010-2011, more than 76
million two wheelers were
manufactured
Domestic

sales

wheelers

form

in
of

India.
two-

a major

chunk at 76% of total sales.

Hero Honda and Bajaj
Auto are the leaders in the two wheeler market in India. In India, the two wheeler
segment was the first to secure export orders.
Indian two wheeler market
Ever since the old Lambretta scooter was replaced with the flurry of vibrant two wheeler
models, Indian two wheeler industry has seen a phenomenal change in the way they perceive
the Indian market. Two wheeler manufacturers are now competing in an ever growing
consumer market by bringing out new products and features. The country has now grown into
the second largest producer of two wheelers in the world. Currently there are more than ten
two-wheeler manufacturers in the country, and they are Bajaj, Hero, Hero Honda, Honda,
Mahindra/Kinetic, Royal Enfield, Suzuki, TVS, and Yamaha.
There have been various reasons behind this growth. Because of poor public transport
system, the citizens found convenience in two wheelers. Added to this is the fact that the
average Indian still does not have the purchasing capacity for a more expensive, four wheeler.
The story of Mr. Ratan Tata inspired by a family of four members travelling in Indian roads,
not concerned about safety and the evolution of the idea of TATA Nano has been quite
famous globally.
The Indian two wheeler industries can be divided into motorcycles, scooters and mopeds. The
consumer has changed his preference from mopeds to scooters and then to motorcycles. The
trends seen in the past few years include females increasingly using two-wheelers for their
personal commutation and various two wheeler manufacturers designing vehicles specially to

cater to needs of this segment. One of the earliest revolutions in this industry was Kinetics
introduction of the concept of electronic/self-start and automatic gears which made two
wheelers comfortable and useable by women, when compared to old Bajaj Chetak
advertisements which showed middle aged females riding a Bajaj Chetak scooter. A recent
trend in the industry has been electric vehicles, which mostly leverage on their ecofriendliness and low operating costs, but is still not accepted well due to the lack of reputation
of the manufacturers and lack of trust on technology, which is still being perceived in the
nascent stages, especially battery and inverters which prove to be very expensive
components. TVS recently leveraged this opportunity by launching a hybrid model of their
non geared scooter TVS Scooty. The end of the last decade saw Bajaj taking a radical
decision to do away with the Scooter range and completely concentrate on motorcycles,
especially stating change in customers preference as the main reason. The customers are left
without a choice in most cases than to migrate from the traditional scooters of the Indian
family to the all youthful bikes that ones son rides to college.
With rising incomes and purchasing capacity of the average Indian, the demand for two
wheelers in the power segment has increased considerably. There also have been constant
signs of maturing of the market when the manufacturers reacted by coming up with
innovations, catching attention of potential buyers and sometimes creating a new class of
customers or altering the preferences and attitudes of existing consumers
History of Motorcycle
The automobile was the answer to the 19th century dream of self-propelling the horse drawn
carriage, the invention of the motorcycle created the self-propelled bicycle. Motorcycles are
the descendents of the safety bicycle, bicycle with the front and rear wheels of the same
size, and with a pedal crank mechanism to drive the rear wheels. Those bicycles, in turn, were
descended from high-wheels bicycles. The wheelers were descended from an early type of
pushbike, without pedal, propelled by the riders feet pushing against the ground. These
appeared around 1800. Used iron branded wagon wheels were called bone crushers, both
for their jarring ride and their tendency to toss their riders.
The first commercial design was a three wheeler built by Edward Buttler in Great Britain,
in the year 1884. It employed a horizontal single cylinder gasoline engine mounted between

two steers able front wheels and connected by a drive chain to the rear wheel. However, it
would perhaps be incorrect to call it a precursor of the wheeled genre of vehicles.
Profile of the Organization
Royal Enfield is the makers of the famous Bullet brand
in India. Established in 1955, Royal Enfield
(India) is among the oldest bike companies.
It stems from the British manufacturer, Royal Enfield at
Redditch. Royal Enfield has its headquarters at Chennai
in India. Bullet bikes are famous for their power,
stability and rugged looks.
It started in India for the Indian Army 350cc bikes were imported in kits from the UK and
assembled in Chennai. After a few years, on the insistence of Pandit Jawaharlal Nehru, the
company started producing the bikes in India and added the 500cc Bullet to its line. Within
no time, Bullet became popular in India.
Bullet became known for sheer power, matchless
stability, and rugged looks. It looked tailor-made
for Indian roads. Motorcyclists in the country
dreamt to drive it. It was particularly a favorite of
the Army and Police personnel.

In 1990, Royal Enfield ventured into collaboration with the Eicher Group, a leading
automotive group in India, in 1990, and merged with it in 1994. Apart from bikes, Eicher
Group is involved in the production and sales of Tractors, Commercial Vehicles, and
Automotive Gears.
Royal Enfield made continuously incorporating new technology and systems in its bikes. In
1996, when the Government of India imposed stringent norms for emission, Royal Enfield
was the first motorcycle manufacturer to comply. It was among the few companies in India to

obtain the WVTA (Whole Vehicle Type Approval)

for meeting the European Community norms.
In 2005 Royal Enfield India Celebrates 50 glorious
years of motorcycling and unveils a blueprint for the
future. Today, Royal Enfield is considered the oldest motorcycle model in the world still in
production and Bullet is the longest production run model.
Infrastructure and Technology Collaborations
To manufacture quality bikes that are well known worldwide for their reliability and
toughness state-of-the-art infrastructure is required, and that is just what Royal Enfield has
done at their Chennai manufacturing facility.
An active in-house Research & Development wing is constantly at work to meet changing
customer preferences and the challenges of Indian and International environment standards.
When introducing a new product, this team undertakes all related planning which includes a
rigorous customer contact program, design, concurrent engineering and testing processes. The
bike Design team at Royal Enfield is well equipped with high-end CAD/CAM workstations
and the latest modeling software. Top-notch designers work continuously to come up with
innovative bikes designs to meet the markets expectations.
Royal Enfield was also amongst the first Indian companies to introduce Enterprise Resource
Planning (ERP) systems to manage its operations. It also has an online supply chain
management system in operation.
Collaborations
Royal Enfield has technology tie-ups with:

AVL of Austria.

Fritz Egli of Switzerland.

Cranfield University, UK.

Criterion Engineers, UK.

Manufacturing

Royal Enfield's manufacturing operations go through a series of modernization and

improvement efforts, with a number of automated processes. The Company has put in place
modern manufacturing practices like Cellular layouts, Statistical process controls and
Flexible manufacturing systems. The Chennai manufacturing facility has received the ISO
9001 certification and for managing its operations in a clean and safe environment, it has
obtained the ISO 14001-quality certification.
Royal Enfield ensures that all the components used in the bikes are sourced from the best
vendors in the Indian automotive industry, who are geared to supply according to the
companies stringent quality standards. The company works closely with all of its suppliers,
giving them technical and managerial support while maintaining practices like Direct-OnLine and Vendor Self-Certification.
Marketing Network
Royal Enfield has a wide network of 13 marketing offices, 223 dealers in all major cities and
towns, 25 spare parts distributors and stockiest and 150 Authorized Service Centers. The
Company also exports motorcycles to over 30 countries like the USA, Japan, Bahrain, UK,
Germany and many European countries through 5 international offices, 25 importers and over
200 dealers across the globe.
Royal Enfield - Revving up
With the finest and brightest of teams in the country, comprising of management
professionals and a skillful, committed workforce, the Company has a unique and open
culture, making Royal Enfield a vibrant and responsive company. To its customers in India
and elsewhere in the world, Royal Enfield means more than just motorcycles; it's a sense of
belonging to an exclusive community with unfading passion, emotion and interest. The
Company is all set to augment its leadership position, be it in the power and leisure bike
segment in India or the classic bike segment elsewhere in the world, by introducing
distinctively styled and higher-powered motorcycles, strengthening existing communities
around its products, expanding its network, and delivering a unique motorcycling experience.
Company Profile
GG Motors group of company is a chain of automobile dealerships based in Tamilnadu with a
presence spread across the state. GG Motors head office is located at Madurai and chain of

dealerships command an excellent goodwill based on customer service that has remained a
forerunner for the industry, steadfast over the seven years.
GG Motors head office located in Madurai handles logistics and distribution to the southern
half of Tamil Nadu. GG Motors performance in the field of service speaks for itself as they
received second rank for the BEST SERVICE for the year 2006. Also they have received
BEST STALL award from Chamber Of Commerce in the year 2007.
GG Motors have consistently shown growth in performance and take pride in network of
dealerships and service business that has provided them a fantastic growth opportunity. GG
Motors currently have Office located in Madurai [Simmakkal]. GG Motors have Service
centers in

Ramnad
Theni
Sivagangai
Tuticorin
Sivakasi.

GG Motors Private Limited currently distribute five various types of product. They are

Bullet UCE
Bullet Electra
Classic 350
Classic 500
Thunderbird

GG Motors are firmly committed towards customer service and motto is to always be the
forerunner in providing the best customer service. GG Motors also the dealer and distributors
for the following spares,

Shock Absorbers & Fork Items.

Silencer.
Chain Cover.
Handle Bar.
Indicator Light.
Rear View Mirror.
Helmets.
Lumax Lights & Glasses.

Profile of the Products

Royal Enfield Bullet 350 UCE

One can be a part of classical prominence by having a ride on the legendary Royal Enfield
Bullet 350, a macho bike which is stylish as well. The brawny is laden with plenty of
attention grabbing features like traditional designing, astonishing power of 18 bhp from air
cooled 4 stroke engine, large wheels, and better sitting for superior riding. This classic
machine has kept place with advances in engineering and ergonomics without diluting its
impeccable pedigree. A long wheel base and bigger tyres provide increased stability and road
grip, making it ideal for long distance travel. It also features a neutral fider for easy shifting
to neutral. Its aristocratic
black & gold livery and
thumping engine beat remind
passersby that they are in the
presence

of

automotive

royalty. This has been the

classical offering from Royal
Enfield and the engineering
and the design has remained
unchanged over the years. It
has remained the flagship
product

with

the

other

products being perceived more as derivatives of this motorcycle rather than standalone
products.
Royal Enfield Bullet Electra

Royal Enfield decided to

add a few more features
to align with Electra 4S
receiving quite a lot of
acceptance
with

themselves
the

more

contemporary
manufacturers.

Royal

Enfield Bullet Electra has

been one of the most
successful models from
Royal Enfield and was to
a large extent responsible for the revival of the brand during the turn of the millennium. The
Electra now comes packed with the power and reliability of Royal Enfield latest Twin Spark
UCE engine. The Electra is fitted with a host of user-friendly features including the
revolutionary left side, 5 speed gear shift. Disc brakes also made an entry, with the 280mm
disc being the largest in the country. A Push button start and a Digital transistor coil ignition
ensure quick take-offs. Gas filled shockers enable the Electra to glide deftly over potholes
and speed-breakers while the glass wool silencer absorbs high frequency noises. Along with
the UCE engine come the double benefits of more power, and better fuel economy, more
reliability and lesser maintenance. In terms of styling the latest Electra still keeps it simple
following the lines of the traditional Bullet but still adding its unmistakably distinctive style
to it. Everybody still makes way for the Electra Twin Spark.
Royal Enfield Classic
In 2008, Royal Enfield unveiled its latest offerings the Classic 350 and the Classic 500.
Styled in the vintage 50s look, they came with 18 inch tyres, Unit Construction engines and
the look and feel of a vintage. Priced at 1.3 lakhs and 1.7 lakhs respectively, the 350cc and
the 500cc variants are slowly gaining popularity amongst users for the lower ride height, the
greater power and above all, the vintage feel of the bike.

Royal Enfield Classic 350

The Classic 350 will hold its own against any other motorcycle and then pull some more. The
Classic 350 shares its power plant with the Legendary Thunderbird. The torque to flatten
mountains and the fuel efficiency to cross entire ranges comes in the same understated yet
charming styling. This is a motorcycle that does not need to shout to be heard. Born of a rich
heritage and bred with Royal Elegance this 350cc thumper has all the qualities of a typical
Royal Enfield.
Royal Enfield Classic 500
The Classic 500 armed with a potent fuel injected 500cc engine and clothed in a disarmingly
appealing post war styling, this promises to be the most coveted Royal Enfield in history. For
those who want it all. The
power, the fuel efficiency,
the reliability and simple,
yet

drop

dead

gorgeous

classic styling. The classic

turns heads not because it
wants to but because it cant
help

it.

Customers

will

appreciate the beat not just

for the music it creates but
also for the muted feeling of
strength and power that it
signifies.
Royal Enfield Thunderbird
Twinspark
The Thunderbird Twinspark
will be the first model to
feature

Royal

revolutionary

Enfields
Unit

Construction Engine. Royal

Enfield Thunderbird is a

powerful bike which for the first time broke off from the Bullet look. They were modeled
similar to the cruisers available worldwide. All the well loved features of the Thunderbird
have been retained and enhanced in some cases. Also, the twin benefit of improved
performance and engine efficiency makes this motorcycle hard to beat in terms of pure riding
pleasure and visual delight. The evolutionary mix of old and new features in this motorcycle
will surely delight its owners. It has developed into a strong marquee itself and continues to
remain a brand name despite engineering changes that went into it. It started as a 350cc AVL
Single-Spark Engine. Today the Thunderbird Twinspark is a 350cc Unit Construction
Twinspark Engine with about 20 bhp output.
OBJECTIVES
Primary objective:
To know the customers preference towards Royal Enfield two wheelers.
Secondary objective:
To find out the socio economic profile of the customers of Royal Enfield two
wheelers.
To identify the various factor that influence to purchase of Royal Enfield.
To find out the satisfaction level of the respondents towards various aspects of Royal
Enfield two wheelers.
To know the satisfaction level of respondents towards the service offered by GG
Motors.
Scope of the Study:
The study covers the respondents who bought Royal Enfield two wheelers from GG motors,
Madurai. The study has been conducted in Madurai for a period of 60 days. The study
regarding an iconic brand that is more than 100 years old opens up boundless possibilities.
Given the magnitude of the project and resource limitations, we have defined the scope of the
study to include
1.
2.
3.
4.

Psychographic and Demographic profile of Bullet riders.

Factor analysis of the parameters on which the purchase decision has been based.
Locating the barriers to purchasing a Bullet for a prospective customer.
Finding out the perception of After Sales Service and Spares amongst users.

The purpose of this study on customer preference will help us understand the wants & need
of the customers towards Royal Enfield on GG Motors. The study could provide appropriate

and timely information about the position of preference level of customer towards Royal
Enfield.
This study which is regularly conducted by the companies will help them in knowing the
market position and it will also help them to take counter measures against their competitors
and altering the areas where ever necessary.
This study also investigate the services and factors which influence the customers to purchase
the Royal Enfield bikes and also identify what customers are expecting from the Royal
Enfield. This study also helps to find out the satisfaction level of customers of GG Motors.
Limitations of the Study:
The project deals with CONSUMER PREFERENCE TOWARDS ROYAL ENFIELD ON
GG MOTORS.
Since I am doing a study on Customer preference on Royal Enfield in madurai city
which needs large sample size. A large sample gives more results rather than small
but my sample size is only 120, which is a limitation to my project.
As we know a good marketing research takes time and money but time and money
are again the limitation of my project.
Some respondents show unwillingness to fill the questionnaire.
Some respondents give the biased information in case of close-ended questions &
multiple choices.
Research Methodology of the Study
Marketing Research
The systematic design, collection analysis and report of data and finding relevant to a
specific marketing situation facing the company
According to American Management Association (AMA) Marketing Research can be defined
as The systematic gathering recording and analysis of data about problems relating to the
marketing of goals & services.
Actually market is a set of actual and potential buyers of a product. This market is full of
risks and opportunities because the external environment is dynamic and constantly

changing. Market should be carefully examined and thoroughly examined before plunging
into a market. Market Research is a tool or techniques through which we try to find out
existing risks opportunities. The hastily started ventures can turn out to be a failure. Thus
before launching any product it is necessary to understand the market, target customers, their
needs and wants and find out actual potential market i.e. finding out whether the need or
potential product is there or not. Once the automobile products were known as Luxury
products but now a day these products have become the necessity. Earlier niche segment
included me/boys having small base since how target segment includes women & youngster
also, the base has became wider leading to a multiple segments. Thus marketing research is
indispensable for finding out the potential among the target Segments.
Steps of Marketing Research
1.

Defining the problem and research objectives

2.

Identifying the data sources

3.

Developing the research design/research plan

4.

Preparation of questionnaire

5.

Collection of data

6.

Analysis & interpretation

7.

Presentation of data

Research Design of the Study

A detailed plan of research indicating the methods and procedures to be used for collecting
and analyzing data on a giving subject and reporting results is termed as Research Design.
According to Green & Tull, A research design is the specification of methods &
procedures for acquiring the information needed. It is the overall operational pattern or frame
work of the project that stipulates what information is to be collected from which sources by
what procedures.
Exploratory Research is used while investigating a potential opportunity or problem &
conclusive research is used when research findings are expected to result in specific
decision/actions. My research is an exploratory one because it deals with the consumer
preference i.e. consumer preference regarding the Royal Enfield motorcycle in Madurai.

Research is a procedure of local and systematic application of the fundamentals of science to

general in overall questions of a study and scientific technique, which provide precision
tools, specific procedures and technical rather than philosophical means for getting and
ordering, the data prior to their logical and manipulation. It represents a systematic method of
exploring actual people and groups focused primarily on their social works.
Marketing research activities are carried out in connections with the management for
marketing work. A research design is a plan, the structure and strategy of investigating
process, which sets out to obtain answers to research questions. Different types of research
designs are available depending upon the nature of the research projects, availability of timetrained manpower and the circumstances.
The preparation of a research plan for a study aid in establishing direction to the study and
knowing exactly what has to be done and when it has to be done at every stage. The survey
research method while observation and focus groups are best suited for exploratory research
surveys are best suited for description research.
A company under takes surveys to learn about peoples knowledge, belief, preference, and
satisfaction and so on to measure these magnitudes in the general population.
The overall research design is generally considered as under.
1.

The sampling design

2.

The observation survey design

3.

The statistical plan

4.

The operational designs.

Types of Research
1.

Analytical research

2.

Applied research

3.

Fundamental research

4.

Conception research

5.

Empirical research

6.

Exploratory research

7.

Conclusive research
Historical research technique
Descriptive research technique

 Experimental research technique.

The survey research method is the method for collecting data in studying the consumer
preferences of cruiser in Bangalore.
Research Plan
Designing a research plan calls for decisions on data sources, research instruments, gambling
plan & contact methods.

Data Sources

Primary data, Secondary data,

Research Approaches

Observation, Focus groups, Survey, Experiment

Research Instruments

Questionnaire, Mechanical instruments.

Sampling Plan

Sampling unit, Sample size, Sampling procedure.

Contact Methods

Telephone, Personal.

Sources of Data
Since I am suppose to find out the consumer preference of Royal Enfield Motorcycle. My
research is totally based on primary data but usually investigation is start by examining
secondary data to see whether the problem can be partly or wholly solved without collecting
costly primary data.
Primary data consists of original information gathered for the specific purpose whereas
Secondary data consists of information that already exist somewhere, having been collected
for another.
Primary Data
It is original data gathered specially for the project in hand. There are three widely used
methods for gathering primary data. They are,
1. Survey methods
2. Observation method
3. Experimentation method
In this project survey method is used. Survey method consists of gathering data by
interviewing limited number of people. Survey has the advantage of getting to the original
source of information. Personnel interviewing is the method used in the survey. When the
interviewing method is used, the researcher mostly prepares the standard forms to record the

interview. To assist in the survey, a questionnaire devised with all objectives in mind is
prepared.

Secondary Data
The secondary data is any data originally generated for some purpose, other than the present
research objectives, it includes the findings based research done by outside organization as
well as data generated in house for earlier studies, or even information collected by firm sales
or credit department.
Secondary data used for this project has been taken from company brochure, magazines,
journals, and books, web sites, web pages and by Interacting with company personnel.
Research Approach and Research Instrument
I used personal survey for collecting the primary data & research instrument was the
questionnaire. A Questionnaire consists of a set of Questions presented to respondents for
their answers. Personal surveys are those in which an interviewer obtained information from
respondents in face to face meeting.
My Questionnaire contains structured questions & consist opened, close-end, multiple choice
& dichotomous questions which the marketing researcher has decided to carry out a field
survey, he has to decide whether it is to be a census or sample survey. Sample survey is taken
to project.
Sampling Plan
Sampling The required information of any scientific inquiry way is following either the
courses method or the sampling method. Under the courses method information is collected
for each and every element of the population. In sampling method, information is collected
about only a part of the population and on the basis of this information conclusion is drawn
for the own population.
The efforts, money and time required for conveying out complete enumeration will be
extremely large and hence the census method cannot be adopted.

Sampling Plan:
Sampling plan calls for three decisions:
Sampling Unit:
The marketing researcher must define the target population that will be sampled. In
my project, sampling units are five namely workingmen, college guys, and
youngsters, old & general people who are using Royal Enfield motorcycle.
Sampling Size:
Sample size is the number of units people surveyed. Large sample gives more reliable
results than small samples but because of unavailability of finance, personnel and
money it is impractical for me to collect data from all members. In present project the
sample size is 120.
Sampling Procedures
The object of sampling is to choose a sample, which will faithfully reproduce the
characteristics of the population or universe. In present project non-probability
sampling is used which include Convenience sampling.
Convenience Sampling
It means selecting sample units in a fast fashion e.g. interviewing people whom we meet.
Convenient sampling also means selecting whatever sampling units are conveniently
available which means its a non-probability sampling. This method is also known as
accidental sampling because the respondents whom the researcher meets accidentally
are included in the sample.
Choosing of sampling Units
Each sample unit was selected by the research according to the fact as to whether
respondents would be in a position to supply necessary data. The quota to be followed
was also born in mind while selecting sampling unit.
Data Collection Instruments
All the required primary data are obtained from owners of Royal Enfield motorcycle through
personal interview where a set of pre-arranged questions were asked and their responses were
noted down to analyze. The secondary data was obtained through review of all sources
mentioned above.

Field Work
The study involves fieldwork of 60 days where in the respondents were contacted
individually. A set of questions was asked and their answers were collected and the
responses were administrated to analyze. The schedules were restricted to the areas
5-10 minutes per respondents. This study is conducted by taking 120 respondents
from various parts of Madurai areas.
Plan of Analysis:
Perhaps the most essential & gruesome task is the analysis of data. After the data was
collected from various sources, information was tabulated and was summarized in the form of
points and graph etc., On the basis of this analyzes, findings were noted and conclusion were
arrived and at studying the conclusion, suggestion are recommended and a suitable plans is
made on various function.
In the present project an attempt has been made to analyze the consumer preference of Royal
Enfield motorcycle in Madurai City by using the Questionnaire method. It was originally a
field-oriented task.
Methodological Assumption
Questionnaire was the only instrument used to conduct survey. The questionnaire was
prepared by keeping in mind the following factors, such as:
1. Simplicity and completeness of data is the logical sequences of the questions.
2. Data have been collected by circulating questionnaire to select a few samples only.
3. All primary data collected is true and reflect the actual intentions of respondents.
4. The data collected has been coded, tabulated and analyzed into logical statements
using simple statistical tools like tally, bar graph analysis.
5. Most of analyzed data is converted into percentage to facilitate easier interpretation of
data of data so obtained.
6. All the information is through respondents; hence the result is mainly and largely
dependent on primary data.