Professional Documents
Culture Documents
Iifl-Black Book Report
Iifl-Black Book Report
Iifl-Black Book Report
BY
AKSHAY JOSHI
STUDENT ID NO: - 2014160247
MMS- II
PROJECT REPORT ON
CERTIFICATE
Mr. V.N.Kulkarni
Dr.S.Ramchandarn
Project Guide
Dean,
(Don Bosco Institute Of Management & Research)
DECLARATION
AKSHAY JOSHI
ACKNOWLEDGEMENT
This project bears imprint of all those who have directly or indirectly helped and
extended their support in completing this project
At this time of making this report I express my sincere gratitude to all of them. I
would like to express my sincere gratitude to Mr.Chirag Doiphode (Territory
Manager) and Mr. Jai Prakash Singh (Branch Manager) for giving me this
opportunity to undergo this lucrative project with India Infoline Finance Ltd at
IIFL Gold Loan Bandra West.
I would also thank IIFL Gold Loan employees and customers, whom I met during
this course of project, for their support and for providing valuable information,
which helped me, complete this project successfully.
I am very grateful to Dr.S.Ramachandran, Dean, Prof. Conrad Saldanha, Principal
Advisor, Fr. Mario Vaz, Executive Director of Don Bosco Institute of
Management and Research, for giving me the opportunity to do this project in
India Infoline Finance Limited
I would also like to thank MR.V.N.Kulkarni for being an excellent mentor and
helping me whenever I approached him/her.
EXECUTIVE SUMMARY
The title of the Project done at India Infoline Finance Limited is Market Scoping of
Financial Products with special reference to IIFL Gold Loan Bandra Branch.
There are many reasons why customer expectations are likely to change over time.
Process improvements, advancement of technology, changes in customer priorities, improved
quality of service provided by competitors are just few of the examples
In todays competitive world there are many goods chasing few customers and some are
trying to expand their size and their share of the existing market. As a result there are losers and
winners. Winners are those who carefully analyze needs identify opportunities and create aloe
rich offers for target customer.
The objective of the market research is to determine the demand and supply and the use
of the product and competitors study as so to get the total market scenario of the product for
analyzing market problem research is needed.
The type of Research was qualitative research. Qualitative Research is collecting,
analyzing and interpreting data by observing what people do and say. The sources of information
for the study were primary and secondary data. The questionnaire was prepared and administered
to collect the relevant primary data. The data collection method was based on a survey form
which was provided.
To study and analyze the awareness level of customers regarding different financial
investments and loan products
The main objective of this project is to understand what is gold loan, to study the gold
loan process at branch level.
To find out the competitive position of India Infoline Finance Limited, and the ways and
means to improve on the service by India Infoline Finance Limited.
RESEARCH DESIGN
Sample Size: 50
INDEX
SR.NO
CONTENTS
PAGE NO
1
2
3
4
Introduction
1-4
5-7
IIFL Businesses
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
10
11-13
14-15
16-17
18-20
21
22
IIFL-Gold Loan
23
24
25
26-27
28-30
Competitors
31
NBFC Marketing
32-33
34-36
Research Methodology
37
Operational Learning
38-47
Limitations
48
Findings
49
50
Conclusions
51
Bibliography
52