YOUR KEY TO SPOT OPPORTUNITIES

INDIAN MARKETPLACE
that is flourishing | growing | gainful | progressive | substantial | maturing
an opportunity

INDIA CALLING

INDIAN RETAIL LANDSCAPE

most potential

The Indian retail sector is highly fragmented with more than 90 per cent of its business being carried out by traditional family run small
stores. This provides immense opportunity for large scale retailers to set-up their operations a slew of organized retail formats like
departmental stores, hypermarkets, supermarkets and specialty stores are swiftly replacing the traditional formats dramatically
altering the retailing landscape in India.
India is the third-most attractive retail market for global retailers among the 30 largest emerging markets, according to US consulting
group AT Kearneys report published in June 2010. The total retail sales in India will grow from US$ 395.96 billion in 2011 to US$ 785.12
billion by 2015, according to the BMI India Retail report for the third quarter of 2011. Robust economic growth, high disposable income
with the end-consumer and the rapid construction of organized retail infrastructure are key factors behind the forecast growth.

Along with the expansion in middle and upper class consumer base, the report identifies potential in Indias tier-II and tier-III cities as
well. The greater availability of personal credit and a growing vehicle population providing improved mobility also contribute to a trend
towards annual retail sales growth of 10.6 per cent.
Sources: Economic Times | Indian Retail Market Report by Deloitte

UNORGANIZED VS. ORGANIZED RETAILING

The Indian retail market, over the last decade, has been increasingly leaning towards organized retailing formats. The pattern in
domestic retailing is altering in the favor of organized modern retailing, a big change from the traditional plethora of unorganized
family-owned businesses. Rapid urbanization, changes in shopping pattern, demographic dividend and pro-active measures by the
Government are abetting the growth of the retail sector in India. Organized retail in India is expected to increase from 5 per cent of the
total market in 2008 to 14 - 18 per cent of the total retail market and reach US$ 450 billion by 2015, according to a McKinsey &
Company report titled 'The Great Indian Bazaar: Organized Retail Comes of Age in India'. Furthermore, by 2014 around 556.3 million
square feet (sq ft) of retail space will be ready in Mumbai, national capital region (NCR), Bengaluru, Kolkata, Chennai, Hyderabad and
Pune.

Sources: Economic TimesPREPARED

| Indian Retail
BY: BRADFORD
Market Report
LICENSE
by Deloitte
INDIA

INDIA
AN OPPORTUNITY
The opportunity that India harnesses for the world in brand licensing industry is tremendous.
Indias quest for brand licensing and merchandising rests a great deal on the ability of brand owners and potential licensees to
explore available opportunities to meet growing and diverse needs of the market today. Licensing is gaining grounds in India, and is
largely penetrating in business strategies of brand owners and retailers in all spheres. This innovative business tool is now
becoming popular in our market, where these are used on various product categories, creating immense opportunities for
corporate, celebrities, manufacturers, retailers, IP lawyers, financial consultants and licensing agents, to engage in the business.
$185 billion: size of global licensing and merchandising market
46%: market share held by apparel industry
$30 billion: revenue clocked by Disney from merchandise business
$125 million: size of Indian market for licensed merchandise
$120 million: market size of kids licensed products
20-30%: growth rate year-on-year for kids licensed products
$550 billion: size of Indian retail sales to be achieved in next 2 yrs
40%: year-on-year growth rate of the organized retail sector

your key to Indian brand licensing & retail

CONFERENCE | EXHIBITION | AWARDS
18th & 19th October 2015 | Hall No. 12, Gate No. 7, Pragati Maidan, New Delhi

THE PLATFORM.

CONFERENCE | EXHIBITION | AWARDS

18th & 19th October 2015 | Hall No. 12, Gate No. 7, Pragati Maidan, New Delhi

discover brand extensions, innovations & product diversification

a part of

Named after our company, Franchise India Group, this is Asias biggest business opportunity show in its 13th edition,
that converges all business models, such as, licensing, franchising, retailing and real estate under one roof. It brings
together the entire business community opportunity sellers, buyers and investors! Mecca of brands for expansion,
innovation, launches, marketing, entrepreneurship, market analysis, business diversification, strategic alliances,
existence, establishment, and such endless numerous things !
400 exhibitors| 30000 serious business visitors
3 full scale conferences | 150 speakers | 2500 conference delegates
1 power breakfast session | 100 delegates
1 networking night | 500 attendees
1 awards night | 1000 attendees | 60 award winners in retailing, licensing & franchising
1 mega platform & multiple business opportunities

CONFERENCE | EXHIBITION | AWARDS

18th & 19th October 2015 | Hall No. 12, Gate No. 7, Pragati Maidan, New Delhi

discover brand extensions, innovations & product diversification

only scaled brand licensing platform to understand:

local temperaments
market potential
most talked about distinct retail
licensing network to hook on
gauge other existing licensing programs
and most importantly, INDIA

discover brand extensions, innovations & product diversification

THE KEY NOTE

India is becoming a significant market for the licensing industry with tremendous growth potential.
Accordingly, LIMA is pleased to support License India as an outstanding format to help companies
seeking to maximize the value of their IP, enhance their competitiveness and extend their global reach.
This event will play a key role in providing attendees with the knowledge to develop an effective
licensing program, find qualified prospective partners, and improve brand value and profitability.
CHARLES RIOTTO
PRESIDENT, LIMA WORLDWIDE

discover brand extensions, innovations & product diversification

world of opportunities!
CONFERENCE | EXHIBITION | AWARDS
18th & 19th October 2015
Hall No. 12, Gate No. 7, Pragati Maidan, New Delhi, INDIA
In its eighth edition, Brand Licensing India 2015 is the countrys largest brand licensing platform that collates
knowledge, licensing opportunities and recognitions under one roof. The show is organized by License India, the
media division of Franchise India Group, and is supported by LIMA, the recognized authority of licensing industry
worldwide, with Bradford License India (BLI) being the knowledge partners.
The show offers a unique opportunity for the budding licensing fraternity to apprise themselves on the concept of
licensing as business module, position and explore exhibited licensing opportunities in multiple product categories,
and recognizes the excellence in licensing. The show gathers the potential of the industry to network and connect,
to further explore possibilities to grow bigger and faster in the given peripheries.

know
it
all
in
a
day!
THE CONFERENCE

BRAND LICENSING CONFERENCE 2015 allows delegates to discover licensing in easy-tounderstand manner and provides deeper insight of the business concept. The forum invites professionals from across the
industries, to understand and comprehend Brand Licensing in multiple genres for product, promotional, and brand. The conclave
promises to be an interesting content extravaganza, with worlds leading subject experts echoing best practices for better, smarter
& efficient licensing deliverables in Indian scenario towards uplifting the benchmarks of Indian licensing realm.
For Fresh & Seasoned Licensors:
Insights on global & domestic licensing practices | complete analysis of Brand Licensing model | Understanding of Indian licensing
market | Network with retailers and manufacturers | Know how on IP protection and other licensing legal aspects in India and
globally | Interactive sessions and debates to ask your questions | Insightful case-studies
For Retailer & Manufacturer
360 degree analysis of the concept Brand Licensing | Insights on global & domestic Licensing practices | Various applications of
Licensing in business strategies | Invaluable tips & advice from highly credible leading global experts | Interactive sessions and
debates to ask your questions | Network with whos who of licensing industry

BRAND LICENSING CONFERENCE 2015

know it all in a day!

Whether youre new to licensing or an industry veteran, the Conference will create targeted information and knowledge to
take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from
retailing strategies to the legal side of licensing to extending your brand globally.
WHO SHOULD REGISTER?
Brand Owners: Licensors / Potential Licensors
Strategic Planners & Marketing Professionals
Retailers from all industries
Product Sourcing Professionals/ Buyers/ Product
Development Teams
Manufacturers from all industries
Wholesalers/ Distributors
Agents / Consultants: Licensing Agents, Advertising
or Marketing Agencies, Promotional Strategists
Management Students

BRAND LICENSING CONFERENCE 2015

know it all in a day!

CONFERENCE AGENDA
Brand Licensing Conference 2015 | October 18, 2015 | Pragati Maidan, New Delhi, India

0900 hrs 1000 hrs: DELEGATE REGISTRATION | 1000 hrs- 1115 hrs: INAUGURAL SESSION
1115hrs- 1215hrs [Duration: 1 Hour]
SESSION 1: HOW TO WIN @ RETAIL WITH LICENSING
Indian Retail Ecosystem & Trends | Getting Gen Y to Buy | Snapshot of brand licensing innovations in India | Future of Indian
Retail with Brand Licensing
1215 hrs 1315 hrs [Duration: 1 Hour]
SESSION 2: MAXIMIZING EFFECTIVENESS OF LICENSING PROGRAM
Maximizing promotional licensing and setting expectations Vs. marketing associations | Impact of digital and steaming
entertainment trends | Tapping global markets through licensing | Building styleguide as a retail program | Licensing niche
brands
1315 hrs 1415 hrs: NETWORKING LUNCH

BRAND LICENSING CONFERENCE 2015

know it all in a day!

CONFERENCE AGENDA
Brand Licensing Conference 2015 | October 18, 2015 | Pragati Maidan, New Delhi, India

1415 hrs-1430 hrs [Duration: 15 Mins]

LICENSEE SPEAK: A BIG INTERVIEW
What is your licensing objective | What licenses does your company has procured | What are the challenges in
India, while implementing license at product level and at retail | How different is the internal licensing programs
from home grown Indian licensing programs | Can you comment on licensee expectation Vs. licensor expectation in
the entire licensing tenure
1430 hrs-1545 hrs [Duration: 1 Hr 15 Mins]
SESSION 3: EXPLORING NEW HORIZONS WITH VARIOUS KIND OF LICENSING
Sports | Entertainment | Character | Celebrity | Corporate | Art | Charity
What is making the retailers engage in various kinds of licensing brands? | Changing consumerism is pushing retail
innovation | Retail penetration and favored point of sale per property | How consumers view brands globally and
locally

1545 hrs 1600 hrs: Tea / Coffee Break

BRAND LICENSING CONFERENCE 2015

know it all in a day!

CONFERENCE AGENDA
Brand Licensing Conference 2015 | October 18, 2015 | Pragati Maidan, New Delhi, India

1600 hrs-1615 hrs [Duration: 15 Mins]

AGENT SPEAK: BIG INTERVIEW WITH MICHELLE MINIERI
How is it beneficial for both licensor and licensee to have an agent? | What is the commercial model for an agent?
| Roles & responsibilities of an agent business development & management of the program? | What are the
challenges of mediating a deal for a licensor?
1615 hrs-1700 hrs [Duration: 45 Mins]
SESSION 6: COMPREHENSIVE IP PROTECTION MODEL ONLINE, ONSTREET & ONPRODUCT
What are Intellectual Property Rights and why are they important? | Dont get burnt by bad contract language:
Licensor Vs. Licensee | Structuring IP skills in legal departments: Licensors & Licensees | Challenging clauses for
agreement sign offs in India | Handling infringement in India

BRAND LICENSING CONFERENCE 2015

know it all in a day!

The conference shall be chaired by the regulators - LIMA US!

A senior official of LIMA Worldwide shall visit the show and shall chair the conference
this year. Alongside, a good mix of international and domestic speakers, are invited to
share their licensing intellect with the Indian business fraternity!
DO NOT MISS YOUR OPPORTUNITY TO GET ALL IN LICENSING JUST IN ONE DAY!
REGISTER TODAY!
Delegate Registration Fee @ INR 10000 + Applicable Taxes (or USD 200) per delegate
Registration stands confirmed, only after the receipt of the payment only.

Call: +91- 9310089109| +91-8860084177

Email on shammy.madan@licenseindia.com, maan.singh@licenseindia.com

TOPPED WITH WELL PANELED INDUSTRY EXPERTS FROM INDIA

SHARING KEY INSIGHTS GIVING DOMESTIC AND INTERNATIONAL PURVIEW
NOT TO BE MISSED!

THE EXHIBITION

your key to Indian marketp

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

NOT SURE WHAT LICENSING CAN DO FOR YOU?

Every year, thousands of new licensees are on the lookout for the next character or image that will add instant appeal to their products.
Tap into this lucrative market. If you already have a strong brand with an established customer base then licensing could propel your
product to an even wider base of customers and create additional revenue streams for your business. Talk to us about how we can help
further your business objectives, by participating in the show with enhanced your visibility.

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

WHO SHOULD EXHIBIT?
Character & entertainment licensors
Sport licensors
Fashion & Lifestyle brand owners
Image libraries
Heritage & not for profit organisations
Professional service providers
Licensing agents
Licensees looking to reach retailers
Artists/designers and artist representation
TV & film production companies
Book publishers
CD and computer games publishers

BRAND LICENSING EXHIBITION 2015 showcases various licensing opportunities in diverse capacity,
ready to be extended in multiple industries. Offering a great mix from all the genres, the opportunities encapsulate brands that can
form a collection line under the existing range, or can even be strategically launched as an individual brand in the Indian marketplace.
A few of brands that participated in past with us, are University of Oxford, Green Gold Animation, Swiss Military, NBA, Liverpool
Football Club, Pampered Girls, Me To You, TKO, Penthouse, Tyrek LLC, Wikileaks, Route 66, Crocs & amongst others

WHY EXHIBIT?
Meet retailers, manufacturers and suppliers from all industries under one roof
Network with the decision makers for effective conversions
Get qualified leads for licensing in various categories
Opportunity to meet premium investors for concept licensing models
Benefit from our extensive marketing campaign highlighting your presence as an exhibitor

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

DEDICATED BRAND LICENSING PAVILION

By far, the only business-to-business licensing show in the country, with serious licensees walking in to fish for brands to diversify their
product/ brand portfolio. And of course, the only platform for licensors, to establish their licensing opportunity as a business
proposition for the Indian business world.
A dedicated brand licensing pavilion is created to assemble brand licensing opportunities for Indian licensees of all levels in various
industries. A great opportunity to meet retailers face to face, to explore licensing opportunities in their existing / new range for
upcoming seasons. The efforts of seven years to bring together a sort after licensing community in India, in addition to the tapped
Indian business community.

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

VARIOUS PARTICIPATION OPPORTUNITIES:

>>> BOOTH PARTICIPATION: A booth of 9 Sq. Mt: INR 2,75,000/- [USD 6500]
Additional Premium for corners: 10% of the booth space cost
12.36% Service Tax Would Be Applicable
>>> PARTICIPATION IN SHOW CATALOGUE:
A very important feature of any event that reaches to all associated with the show sponsors, exhibitors and most importantly visitors! A
consolidated bible of opportunities of all formats that can be referred back even once the show is over, with a longer shelf life!
Get featured in the show catalogue by placing an ad in the show catalogue:
Full Page Advertisement
: INR 65,000/- [USD 1200]
Half Page Advertisement
: INR 35,000/- [USD 700]
Additional Premium of INR 10,000/- [USD 200] for special available positioning (except covers)
12.36% Service Tax Would Be Applicable

>>> SPONSORSHIP OR BRANDING OPPORTUNITIES:

Get innovative in participating in the show! Explore various sponsorship or branding options to mark your presence well and to reach out to the
maximum audience, with an impact. Opportunities are available in various packages to suit your needs.
Please contact on +91 8800505858 to understand more on the opportunities available.
BOOK YOUR PRESENCE TODAY!

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

BRAND LICENSING
CONFERENCE 2015
(Seats at least 100
delegates)

BRAND LICENSING
EXHIBITION 2015
(Licensing Pavilion)
Just next to the entrance

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

ZOOMED IMAGE OF
BRAND LICENSING PAVILION

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

STANDARD BOOTH INCLUDES:

Basic Octonorm Structure of Booth | Standard Fascia Name | 1 Table | 2 Chairs | 2 Spot Lights | 1 Dustbin | 1 Plug Points | Power of
1500 Watts as standard
DESIRED PAYMENT METHOD:
Cheque / Demand Draft, drawn in favor of Franchise India Holdings Ltd., payable at New Delhi,
to be sent at F-89/11, Okhla Phase 1, New Delhi 110020, India.
Wire Transfer or Online Payment, for account details please contact the above.

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

BRAND LICENSING EXHIBITION 2015

key to Indian marketplace

ASSOCIATING PARTNERS

ABOUT LIMA
Founded in 1985, LIMA (Licensing Industry Merchandisers' Association) is a conglomerate of over
1000 companies and individuals, engaged in the worldwide marketing of licensed properties, both
as agents and as property owners, with an aim to foster the growth and expansion of licensing at the
global scale. For more information log on to www.licensing.org
ABOUT BRADFORD LICENSE INDIA
BLI is Indias first complete licensing solution provider formed with the objective to increase awareness and support
the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it
brings the expertise of over 25 years in the licensing industry and over 12 years within India in marketing, events,
brand development, opportunity identification, and business matching and consulting. Bradford License India
services include License Program Advisory Services, Licensee Prospecting, Licensee Management, Media Services
and Integrated Supporting Services. Some of the properties represented by BLI: PepsiCo, University of Oxford, Sony
Pictures, Paramount Pictures, Donald J. Trump, NBA, Liverpool, Polaroid, Pampered Girls, Guinness World Records
and others.
ABOUT THE ORGANIZERS - LICENSE INDIA
License India, a division of Franchise India Group, is Indias first licensing media services company formed with the
objective to increase awareness and support the growth of licensing in the country. Being the knowledge centre, the
vertical comprises of Indias leading licensing opportunity publication Brand Licensing, the portal
www.licenseindia.com and business-to business licensing shows encapsulating the conferences & workshops,
expositions, awards & recognitions. Well supported by LIMA, License India excels in the licensing space with its
strategic and knowledge based verticals.

discover brand extensions, innovations &

product diversification

India is set to be the biggest consumer market with the steep gap of brand availability poising Brand Licensing as the only
solution. BRAND LICENSING INDIA 2015 serves as an ideal gateway to explore Indian Licensing Industry, by bringing the
knowledge, opportunities and networking under one roof.
Gaurav Marya
Chairman, Franchise India Group | Regional Director, LIMA INDIA

YOU ARE INVITED!

Be a part of this growing era!
Look forward to our association.