Epifanio de los Santos Avenue (Filipino: Avenida Epifanio de los Santos), commonly referred to by

its acronym EDSA, is alimited-access circumferential freeway around Manila, the capital of
the Philippines. It is the main thoroughfare in Metro Manilapassing through 6 of the capital region's
17 local government units, namely, from north to south, Caloocan, Quezon City, San
Juan, Mandaluyong, Makati and Pasay.[1] The road links the North Luzon Expressway in Balintawak
in the north to the South Luzon Expressway at the Magallanes Interchange in the south, as well as
the major financial districts of Makati Central Business District, Ortigas Center and Araneta Center. It
is the longest and the most congested highway in the metropolis, stretching some 23.8 kilometres
(14.8 mi).
The entire road itself is a part of the Circumferential Road 4 system, a network of roads and bridges
that acts as the fourthbeltway for the City of Manila. The locations around the avenue were marked
with great economic and industrial growth, proven by the fact that all but 2 industrial centers in the
Metropolis are directly accessible from the thoroughfare. The decent economic growth of the areas
around the avenue adds a significant volume of traffic on the avenue, and in recent estimates, EDSA
handles an average of 316,345 cars daily,[2] and an average of 2.34 million vehicles go through
EDSA every day
Tvvvvv

On average, the general population spends over four and a half hours a day in front of
the tube, making TV watching one of the most common modern leisure activities. Is it
any wonder then that television advertising is also the most powerful form of
advertising?
Advertising on television allows you to show and tell a wide audience your business,
product, or service. It allows you to actually demonstrate the benefits of ownership. You
can show how your product or service works and how its packaged so prospective
customers will know what to look for at the point of sale. In advertising, it often takes
multiple touch points to effectively influence consumers purchasing behavior.
Television advertising has been a popular medium for large retailers ever since the TV
first began to appear in living rooms. With the arrival of cable television came lowered
production costs and the opportunity to reach smaller, more targeted markets, making it
a viable option for small to medium-size businesses as well.
To create an effective television ad, its first necessary to have a good script that
highlights a strong offer. Ads must also be effectively produced, and its for this reason

that its often better to enlist the services of an advertising agency, which can help you
create an entire campaign.
Some of the advantages to advertising your small business on television include the
following:

TV reaches a much larger audience than local newspapers and radio stations,
and it does so during a short period of time.

It reaches viewers when theyre the most attentive.

It allows you to convey your message with sight, sound, and motion, which can
give your business, product, or service instant credibility.

It gives you an opportunity to be creative and attach a personality to your

business, which can be particularly effective for small businesses that rely on
repeat customers.

http://www.allbusiness.com/television-advertising-pros-and-cons-2592-1.html
Though user habits are rapidly changing, television advertising has long been considered the
most effective mass-market advertising format. The introduction of digital video recorders such
as TiVo, which allows viewers to skip advertisements, as well as the popularity of commercialfree cable channels, have begun to diminish the reach and effectiveness of TV advertising.
http://agencymatch.org/resources/television-advertising.html
Online advertising, also called online marketing or Internet advertising, is a form of marketing
and advertising which uses the Internet to deliver promotional marketing messages to consumers. It
includes email marketing, search engine marketing (SEM), social media marketing, many types
of display advertising (including web banner advertising), and mobile advertising. Like other
advertising media, online advertising frequently involves both a publisher, who integrates
advertisements into its online content, and an advertiser, who provides the advertisements to be
displayed on the publisher's content.

http://en.wikipedia.org/wiki/Online_advertising

Advertising seeks to disseminate information in order to affect a buyer-seller

transaction. But Internet advertising differs from other mediums by enabling
consumers to directly interest with the advertisement. A consumer can click with his
or her mouse on the ad for more information, or take the next step and purchase the
product in the same online session.

Internet advertising also gives advertisers the opportunity to precisely target an

audience, enabling them to deliver advertisements that are customized to each user's
particular interests and tastes.
The Internet advertising has the following advantage.
Targetability-Internet advetisers can focus on users from specific companies,
SIC codes, geographical regions and nations.
Tracking-Marketers can track how users interact with their brands and earn
what is of interest to their current customs and prospective
Deliverability and flexibility- Internet ad is delivered in relative 24 hours a day,
7 days a week, 31 days a month.
Interactivity- A consumer can interact with product, test the product, and if he
or she chooses to, buy the product.
http://iml.jou.ufl.edu/projects/fall2000/shim/defi.htm
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to
drive direct sales via electronic commerce, in addition to sales leads from Web sitesor emails. Internet marketing and
online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television,
newspapers and magazines.

http://www.webopedia.com/TERM/I/internet_marketing.html
Use of internet as an advertising medium wherepromotional messages appear on
a computer screen. Since the communication software (browser) reveals
sufficientinformation about the site's visitors, online advertising can be custom-tailored
to match user preferences.

http://www.businessdictionary.com/definition/online-advertising.html
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain
website traffic and target and deliver marketing messages to the right customers. Online advertising
is geared toward defining markets through unique and useful applications.
Since the early 1990s there has been an exponential increase in the growth of online advertising,
which has evolved into a standard for small and large organizations.
Online advertising is also known as Internet advertising.
A major advantage of online advertising is the quick promotion of product information without
geographical boundary limits. A major challenge is the evolving field of interactive advertising, which
poses new challenges for online advertisers.

Examples of online advertising include banner ads, search engine results pages, social networking
ads, email spam, online classified ads, pop-ups, contextual ads and spyware.

http://www.techopedia.com/definition/26362/online-advertising

Definition: Billboards take two forms. The most common definition of a billboard is an
outdoor sign or poster you usually see on freeways, highways and streets. A billboard is
also an announcement of a sponsor or sponsors at the beginning, middle or end of a
radio or television broadcast.
Also Known As: A billboard that is an outdoor sign or poster is also known as outdoor
advertising.
1.
A billboard (also called a hoarding in the UK and many other parts of the world)
is a large outdoor advertising structure (a billing board), typically found in high-traffic
areas such as alongside busy roads.
http://advertising.about.com/od/advertisingglossaryb/g/billboard.htm

A true form of mobile advertising, radio is ancient yet unique, growing and
pervasive medium. Radio is able to penetrate our daily lives still of-limits to
other media like television, internet, print or outdoor. Radio is with its audience
when one wakes up in the morning, goes to jog, commutes to and from jobs,
at workstations and goes to bed. It can be broadcasted to highly targeted
audience. Commercial radio stations earn revenue by playing radio spots
ranging from few seconds to minutes. The format is evolving with time;
stations now stream their program on internet and reach wider audience.
http://www.adglitz.com/2010/11/what-is-radio-advertising-definition-meaning/
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to persuade
an audience to take or continue some action, usually with respect to a commercial offering, or
political or ideological support.
In Latin, ad vertere means "to turn toward".[4] The purpose of advertising may also be to reassure
employees or shareholders that a company is viable or successful. Advertising messages are
usually paid for by sponsors and viewed via various old media; including mass media such as
newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct
mail; or new mediasuch as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of
their products or services through "branding", which involves associating a product name or image
with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to
advertise items other than a consumer product or service include political parties, interest groups,

religious organizations and governmental agencies. Nonprofit organizations may rely on free modes
of persuasion, such as a public service announcement (PSA).