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FG - 115845 - Implement Sales and Marketing Strategies
FG - 115845 - Implement Sales and Marketing Strategies
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Facilitator Guide
Dear Facilitator
This Facilitator Guide (together with the relevant Learner Guide) is aimed at facilitators
who will be assisting learners wishing to complete the following unit standard:
Title: Implement sales and marketing strategies
US No: 115845 NQF Level: 4
Credits: 5
This guide contains all necessary facilitation instructions to ensure that learners will
attain the expected competencies required by the above-mentioned unit standard.
This guide is designed to be used during the presentation of a learning session based
on this unit standard. The full unit standard is attached, Please discuss the unit standard
with the learners to ensure that they understand what is expected from them to achieve
the outcomes of the unit standard.
It is imperative that you, the Facilitator and Assessor interpret and present activities,
case studies and projects related to the material in such a way that learners can easily
identify and apply their knowledge within their own context.
There are three guides, namely the Learner Guide (with activities), Assessor Guide and
the Facilitator Guide. These guides have been developed to address specific aspects of
the learning experience. You therefore need to use these guides complementally to one
another.
The full unit standard is attached.
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Facilitators Notes
Formative Assessment
Facilitators Tips
Unit Standard
Memorandum
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Table of Content
The Learning Experience................................................................................................3
Learning Programme Time Frames...............................................................................4
FACILITATION PLAN........................................................................................................6
Module 1...........................................................................................................................7
Module 2...........................................................................................................................9
Module 3..........................................................................................................................11
Facilitators FA Feedback..............................................................................................16
Unit Standard Evaluation..............................................................................................17
Facilitators Report.........................................................................................................18
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Theoretical
learning time
allocated
Practical
Learning
time allocated
Activities
50 hrs.
8hrs
42hrs
3 Activities
1hr
30min
Diagnostic Assessment
Purpose, Introduction
and Unpacking Unit
Standard
1hr
30min
Module 1
Formative Assessment
16.5hrs
2.5hrs
14hrs
Activity 1
Module 2
Formative Assessment
17hrs
2hrs
15hrs
Activity 2
Module 3
Formative Assessment
16.5hrs
2.5hrs
14hrs
Activity 3
2hrs
8hrs
42hrs
Assessor Guide
Complete Program
(including Summative
assessment)
Summative Assessment
Knowledge Base &
Skill / Practical
Assessment
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Use this checklist below during your preparation to ensure that you have all the equipment, documents
and training aids for a successful session.
Preparation:
Yes
Qualification Knowledge I have familiarised myself with the content of the applicable
qualification.
Unit Standard Knowledge I have familiarised myself with the content of all aspects of the
applicable unit standard.
Content Knowledge I have sufficient knowledge of the content to enable me to facilitate
with ease.
Application knowledge I understand the programme matrix & have prepared for
programme delivery accordingly.
Contextualisation I have included information which is specific to the Arts and Culture
Enterprise
Ability to respond to learners background & experience I have studied the learner
demographics, age group, experience & circumstances & prepared for programme delivery
accordingly.
Enthusiasm & Commitment I am passionate about my subject & have prepared my
programme delivery to create a motivating environment with real commitment to success.
Enterprise knowledge I know & understand the values, ethics, vision & mission of the
workplace & have prepared my programme delivery, reporting & administrative tasks
accordingly.
Equipment check:
Learner guides x 1 per learner
Assessment guides x 1 per learner
Writing materials & stationary (facilitator & learner)
White board & pens
Flip chart paper
Proxima projector & screen
Laptop & programme disk
Sample Hand-outs and examples of laws and other relevant
Sample Hand-outs and examples of laws and other relevant documents
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No
FACILITATION PLAN
Day 1
Item
Method / Activity
Introduction
Icebreaker
Administration
Module 1
AC 1 AC 3
Module 2
AC 1 AC 5
Module 3
AC 1 AC 3
Session Evaluation
Formative Assessment
Completing Workbooks
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Module 1
Assessment Criteria
Time
frame
Activities
2.5 hrs.
Activity 1
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Facilitation Methods
SO1:
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Module 2
Time frame
Activities
2 hrs
Activity 2
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Facilitation Methods
SO2:
Module 3
Facilitator Guide: 115845
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Assessment Criteria
1. Merchandise quantity is constantly checked to
Time frame
Activities
2.5 hrs
Activity 3
Facilitation Methods
SO3:
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FORMATIVE ASSESSMENT SO 1
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FORMATIVE ASSESSMENT SO 2
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FORMATIVE ASSESSMENT SO 3
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Facilitators FA Feedback
Facilitator Guide: 115845
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Learners Name
Overall Marks
Facilitators
Feedback
Signature:
.Date:
.
Learners
Response
Signature:
Date:
..
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As facilitator, you have hands on experience in the application of the unit standard. And
you might experience difficulties with the unit standard that the developers did not
anticipate.
Also, the unit standard will be revised at the end of the registration period. Your
comments below can be an important contribution in the revision process.
Please take some time to reflect on your experience and list a few of the difficulties you
had to address.
1.
2.
3.
4.
5.
Facilitators Report
Facilitator Guide: 115845
Page 18
Take some time to reflect on your own activities as facilitator of this Unit Standard.
Then write down five of the most important lessons you have learnt and include a
motivation:
What will I do differently next
time?
1.
2.
3.
4.
5.
General Remarks
Facilitator:Signature:
Unit Standard:.Date:.
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UNIT STANDARD
All qualifications and part qualifications registered on the National Qualifications Framework are public
property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to
sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority
(SAQA) should be acknowledged as the source.
ORIGINATOR
SGB Hiring Services
QUALITY ASSURING BODY
FIELD
SUBFIELD
Field 11 - Services
ABET
BAND
UNIT STANDARD
TYPE
NQF LEVEL
CREDITS
Undefined
Regular
Level 4
NQF Level 04
REGISTRATION STATUS
SAQA DECISION
NUMBER
Reregistered
2012-07-01
SAQA 0695/12
2015-06-30
2019-06-30
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose
statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated
otherwise.
This unit standard does not replace any other unit standard and is not replaced by any other unit
standard.
PURPOSE OF THE UNIT STANDARD
The person credited with this unit standard is able to interpret and implement a sales and marketing
strategy, monitor the progress and implement corrective measures during the sales and marketing
activities
The qualifying learner is capable of:
Interpreting a sales or marketing strategy
Implementing the sales or marketing strategy
Monitoring the sales or marketing strategy
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ASSESSMENT CRITERION 2
Promotional problems are identified and corrective action implemented in line with company guidelines.
ASSESSMENT CRITERION 3
Promotional sales are monitored against target and corrective action implemented in line with objectives.
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effectively.
UNIT STANDARD ASSESSOR CRITERIA
N/A
UNIT STANDARD NOTES
As per the SAQA decision, after consultation with the Quality Councils, to re-register all qualifications and
part qualifications on the National Qualifications Framework that meet the criteria for re-registration, this
unit standard has been re-registered from 1 July 2012.
N/A
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