Professional Documents
Culture Documents
4 Vision
4 Vision
[] For an overview of Vision and Mission, refer to page 4-1 in the BizPlanBuilder Reference
Guide.
Present Situation
[] Describe the current condition of the business--a present-day "snapshot." If in the
concept stage, tell what you are doing now to build the foundation of the business.
[] Clearly describe the one current dominant driving force of your business:
Product/service offered?
Satisfying a market need?
Manufacturing?
Profit and income?
Technology?
Client/customer base?
[] Briefly take stock of your present situation regarding all of the following areas--just one
page or two should be sufficient.
Company
Management
Market Environment
The marketplace is undergoing rapid changes/has been stagnant for [x] years. We are
now poised to [x].
[] Time factors influencing your ability to make money with current products.
Customers
Current customers are using our [x] for [x] [uses]. They are requesting that we [make
improvements/introduce a new model].
Distribution
Financial Status
[] Summary data from your financial statements should be plugged in below. Please refer
to the Financial Plan section.
[] What do you want for yourselves (personally and financially) 5-10 years from now?
Vision
By 19[xx] [Company] will be a highly visible company known as the best [x] in the [x]
industry. We will have developed [x] and marketed these products in the [x] channels,
becoming a/the leader in [x]. Sales will exceed $[x] and [Company] will actively be
promoting [x].
[] Show how your company will fit you, your staff and your industry.
[] You and your staff may want to write both your Vision and Mission Statement completely
from scratch. They should capture the spirit and uniqueness of your business.
Mission Statement
Goals
[] If you are writing this business plan to assist your company with its ongoing operations,
you should be thorough and list as many major goals as are necessary to address the
requirements called out by your Vision and Mission Statement.
[] If you are trying to obtain funding with this business plan, you may want to focus on the
top two or three financial or business development goals that will need to be achieved
through the additional funding. Delete the goals that you do not need.
[] Primary goals can cover the following areas:
Profits
Products
Quality
Growth
Fields of Interest
Community
In order for [Company] to attain its vision in the manner described in our mission
statement, the following primary strategic goals need to be achieved:
Corporate: By [x], 19[xx] [Company] will [Corporate goal(s)]. We will become a [x]
[acquired by a large company, publicly traded company] for $[x] per share.
Market: By [x], 19[xx] [Company] will reach [Customer-related goal(s)]. We will have
an active customer base of over [x] To reach these customers we plan to add [x]
(retailers, distributors, service centers) per month/year and we will have a total of [x]
(retailers, distributors) by 19[xx]. We will expand our marketing efforts to the regions of
[x] and generate additional revenue as high as [x]% more than current levels.
Sales: By [x], 19[xx] [Company] will [Sales-related goal(s)]. Our products will be
prominently displayed in over [x] retail stores and influential establishments, with
salespeople and consultants being knowledgeable and supportive of our products and
company.
[] Match your performance expectations to industry conditions and/or explain how and why
your operation will be different.
[] Illustrate that you have planned for investors to receive their return on investment--go
public in 5 years, be acquired in 4 years, dividends, etc.
[] Based on intended activities, indicate how much the company will be worth in future
years.
We feel confident that the above goals can be reached. [x] of our managers come from
environments where they experienced [x] [managing a large organization, a rapid growth
high-tech development team] and [x].
Objectives
[] Optional: Depending on the depth and target audience you want to reach with this
business plan, you may or may not need to include this section on the specific objectives
or tactics your company will carry out to reach the strategic goals listed above.
[] If you do not wish to go to this level of detail, delete this section. Otherwise, obtain the
required information (from your management team, if applicable) and fill out the following.
During the next year in order to help attain the primary goal of [list first primary goal
from above] [Company]'s organization will carry out the following specific objectives:
During the next year in order to help attain the primary goal of [list next goal from
above], [Company]'s organization will carry out the following objectives:
[] If you want to outline the objectives for more than two of the goals listed, copy the above
text for each goal.