CORPORATE EDUCATION CENTRE (CEC)

COURSE OUTLINE

PROGRAMME:

A Great Place to Learn.

UoS BABM

DURATION:

6th February 2014 to 17th April 2014

Contract Hours:

40

DAY(S):

Thursday 8:30am to 11:30am

Actual Hours:

40

MODE:

Full-Time

COMPONENT:

Strategic Management

LECTURER:

Wayne Homer

CAMPUS:

San Fernando

Lecture
Number

Lecture Day &

Date

Time

Hrs

Cum
Hrs

Lecture
Topic (s)

No./ Type
of
Session

Thur

6-Feb-2014

8:30-11:30am

3.0

3.00

Introduction
The Strategy
Labyrinth

Lt/T

Thur

13-Feb-2014

8:30-11:30am

3.0

6.00

Case study of
BP Amoco

Thur

20-Feb-2014

8:30-11:30am

3.0

9.00

Thur

27-Feb-2014

8:30-11:30am

3.0

Thur

6-Mar-2014

8:30-11:30am

Thur

13-Mar-2014

Thur

Important Concepts/ Ideas to know/Learning

Outcomes

Expected Reading

Introduction to the course and the concept of

business strategy. Most popular models,
concepts and theories of strategic management.

Sunderland Module Guide

Johnson, Scholes and Whittington,
(2011) Exploring Corporate
Strategy, 9th Edition,
Pearson Education Limited; pp320. pp27-42.

Porters (1985) models - 5 Forces for Industry

Analysis, Generic Strategies and
the Generic Value Chain towards Competitive
Advantage.

Case study of BP Amoco and

then the paper - Strategy Past;
Strategy Futures by Peter
McKiernan

Models,
Concepts,
Theories

Lt

Porters (1985) models, including the

Johnson, G., Scholes, K. and
5 Forces for Industry Analysis, Generic Strategies Whittington. R. (2011) p49-81.
and the Generic Value Chain,
Bowmans Strategy clock, Kaplan and Nortons
(1992) Balanced Scorecard, the BCG matrix and
the GE McKinsey matrix, Ansoffs Product-Market
Matrix and SWOT

12.00

The Brewery
Group
Denmark :
Faxe, Ceres
and Thor

Review the case study Brewery Group Denmark

(BGD) in groups

The Brewery Group Denmark

Case

3.0

15.00

Organizational
Purpose

Lt

Purpose of organizations, shareholders or

stakeholders, mission statement, Corporate
Governance, paradox of profitability and
responsibility.

Johnson, Scholes and Whittington,

(2011), Exploring Corporate
Strategy, 9th Edition,
Pearson Education Limited; pp119145.

8:30-11:30am

3.0

18.00

Blackberry &
The Mobile
Phone
Industry

Analysis of the Smartphone mobile phone

Research In Motion website.
industry and then the Blackberry Phone business
within the company - Research In Motion (RIM).

20-Mar-2014

8:30-11:30am

3.0

21.00

Chaos and
Strategy

Lt

Strategy As Order Emerging From

Chaos

Thur

27-Mar-2014

8:30-11:30am

3.0

24.00

Blackberry &
The Mobile
Phone
Industry

SWOT analysis, Blackberrys Strategic

development. Decision driven by competition or
internal capabilities?

Thur

3-Apr-2014

8:30-11:30am

3.0

27.00

Influences On
Action

Lt

Strategic decisions and actions, forces in the

Johnson G., Scholes K. and
environment, perceptions, character and history, Whittington R. (2011) p397 - 418.
characteristics of leaders, growth of an
organization.

10

Fri

4-Apr-2014

8:30-11:30am 3.0

30.00

Ryanair
Public Sector
Strategy

Lt/T

Leadership style, companys strategy, competitive

advantage, Greiners (1975) model.
Organizational control in the public domain,
nature of organization and environment within
public sector management thinking, issue of
managing complexity

Articles on Ryanair
Johnson G. and Scholes K.(ed),
(2001), Exploring Public Sector
Strategy, Financial Times
Prentice Hall; p1-160

11

Thur

10-Apr-2014

8:30-11:30am

3.0

33.00

Castle Press
and New
Town Council
Cases

Lt/T

The process of strategy development

Castle Press and New Town

Council Cases

12

Fri

11-Apr-2014

8:30-11:30am 3.0

36.00

Risk
Managemen

Lt

Concept of risk management, rationale

and application of corporate risk management in
business, non-financial/qualitative element, risk
management process, organizational techniques
for identifying risk.

Merna, M. & Al-Thani, F. F.,

(2008), Corporate Risk
Management, 2nd Edition, John
Wiley & Sons Ltd. Chapters 1,2,3,
4 and 10.

13

Thur

17-Apr-2014

8:30-11:30am

39.00

Ericssons
Supply Chain

Risk Management, Risk Management Process,

Probability / Impact grid.

Norrman A., and Jansson U.,

(2004), Ericssons proactive
supply chain risk management
approach after a serious subsupplier accident, International
Journal of Physical
Distribution & Logistics
Management, Vol. 34 No. 5, pp.
434-456.

Key / Legend
Lt = Lecture

T=Tutorial

Lb = Lab

3.0

Other Matters

Questions

Items Due For Next

Class
Access to UoS online
library services
Read the Case "The
Sale of Burmah Castrol
to BP Amoco"

Attempt
questions 1
to 4
Read the case study
"The Brewery Group
Denmark"

Attempt
questions 1
to 4

Research Blackberry
(RIM) and the Mobile
Phone Industry

Attempt
questions 1
to 4

Johnson G., Scholes K. and

Whittington R. (2011), p499-521,
p532-533.
Research In Motion website.

Attempt
questions 1
to 4

Articles on Ryanair

Submit
Assignment
Brief

Attempt
questions 1
to 3

Castle Press and New

Town Council Cases

Attempt
questions 1
to 4

Castle Press and New

Town Council Cases

The Ericsson case

Attempt
questions 1
to 4

Ericssons Supply Chain

- Case

EP = Exam Prep

_________________________________
Lecturer Signature

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Course Administrator Signature

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Last Notes: SBCS reserves the right to make changes to the information contained herein. Any changes effected to the information
contained herein will be made known to all students concerned via class announcement. It is thus the responsibility of the student
to attend all classes and to keep abreast of matters should they be absent from any class session. Students are advised and encouraged
to contact their fellow classmates for updates where class sessions have been missed.
Date syllabus last modified: April, 2013
_________________________________
Unit Manager Signature

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Quality Assurance Manager Signature

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Executive Director Signature

________________________________
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Date received

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