GlobalSalesandDirectSellingCommunity2012

Published6242013

Other,24%

Europe,16%

UnitedStates,
19%

Africa/Middle
East,1%

Germany,2%
Russia,3%
Malaysia,3%

Asia/Pacific,44%

Japan,14%

France,3%

Americas,40%

Mexico,4%

China,12%

Korea,8%
Brazil,9%

Top10GlobalMarkets

RegionalSales

GlobalIndustry:$166,876(US$millions),Up5.4%
2012RetailSales
Local
Currency
(millions)
US$(millions)

Region/Country
Global
Asia/Pacific
Australia
China
HongKong
India
Indonesia
Japan
Korea
Malaysia
NewZealand
Philippines
Singapore
Taiwan
Thailand
Vietnam
OtherAsia/Pacific
Africa/MiddleEast
Africa
SouthAfrica
OtherAfrica
MiddleEast
Israel
OtherMiddleEast
Americas
NorthAmerica
Canada
UnitedStates

(1)
(2)
(1)
(2)

(2)

(1)
(2)
(2)
(2)

%SalesChange
(YOY)inConstant
US$(5)

SizeofDirect
Selling
Community

na

166,876

5.4%

89,675,927

na
1,457
126,000
4,132
56,189
10,212,000
1,812,000
14,952,123
14,415
257
42,683
459
87,755
91,600
6,049,618
na

73,276
1,508
19,962
533
1,051
1,088
22,710
13,273
4,667
208
1,011
367
2,976
2,947
292
683

4.4%
4.0%
13.5%
20.0%
22.6%
11.0%
4.8%
4.3%
7.0%
10.4%
31.3%
11.3%
0.6%
7.0%
12.0%
5.1%

46,090,251
390,000
na
301,118
4,853,232
9,240,000
3,380,000
4,954,959
4,750,000
93,972
3,049,000
393,930
2,660,000
10,900,000
1,124,040
na

na
na
6,513
na
na
200
na

1,260
1,099
793
306
161
52
109

4.4%
4.7%
3.8%
7.0%
2.8%
0.9%
3.8%

na
na
1,011,489
na
na
25,988
na

na
na
2,222
31,630

66,448
33,854
2,224
31,630

7.9%
5.6%
1.0%
5.9%

31,192,151
16,612,880
712,880
15,900,000

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Region/Country
South&CentralAmerica
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Mexico
Peru
Uruguay
Venezuela
CentralAmerica/Caribbean
OtherSouth&CentralAmerica
Europe
WesternEurope
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UnitedKingdom
OtherWesternEurope
Central&EasternEurope
Bulgaria
Croatia
CzechRepublic
Estonia
Hungary
Latvia
Lithuania
Poland
Romania
Russia
Slovakia
Slovenia
Turkey
Ukraine
OtherCentral&EasternEurope

(1)

(1)
(2)
(2)(3)
(2)

(2)
(2)

(2)(4)
(1)

(1)
(5)
(2)
(2)
(1)
(1)
(1)
(1)

(1)
(1)
(1)
(1)
(2)

2012RetailSales
Local
%SalesChange
Currency
(YOY)inConstant
(millions)
US$(millions)
US$(5)
na
32,594
10.4%
7,530
1,660
12.5%
1,992
288
23.0%
28,537
14,604
13.1%
240,540
494
5.0%
5,378,614
2,993
7.6%
800
800
14.3%
95,515
7,253
7.0%
3,572
1,354
11.2%
1,562
77
4.0%
9,895
2,307
6.8%
na
740
5.0%
na
23
15.0%
na
na
182
133
305
178
3,850
2,975
136
53
2,304
42
102
815
100
493
2,370
435
2,000
na
na
129
261
5,974
29
52,233
19
291
2,650
970
131,516
108
14
1,305
5,955
na

25,892
17,743
234
171
53
229
4,949
3,824
175
68
2,962
53
131
140
128
634
350
464
3,160
19
8,149
84
45
305
37
232
35
108
814
280
4,264
139
17
727
745
316

2.2%
1.3%
3.2%
4.0%
7.0%
7.7%
4.1%
0.8%
0.1%
5.2%
4.9%
3.7%
3.1%
13.7%
3.1%
8.9%
8.8%
1.0%
7.2%
5.0%
4.3%
11.2%
48.8%
1.8%
35.6%
26.2%
18.7%
12.6%
9.9%
9.2%
4.1%
16.3%
20.6%
3.4%
0.9%
1.3%

SizeofDirect
Selling
Community
14,579,271
650,000
276,137
6,687,898
351,370
1,477,517
835,000
1,649,202
420,000
70,821
1,233,000
928,326
na
11,356,048
2,574,043
14,162
17,239
64,449
78,100
521,000
287,185
270,301
20,150
473,718
2,700
46,120
100,000
85,620
72,258
88,800
12,241
420,000
na
8,782,005
134,501
32,650
255,786
22,000
479,964
31,200
75,500
897,500
303,542
4,305,033
137,441
16,642
828,762
1,261,484
na

CopyrightWFDSA2013na=notavailable
Salesfigures areexpressedatEstimatedRetaillevelandexcludeValueAddedTax.
Figuresarebasedontheentireindustry(i.e.,bothmemberandnonmembercompanies)unlessotherwisenoted.
Thisyearforthefirsttime,salesfiguresfor2011and2012areexpressedinUSConstantDollarstoexcludethe
impactofforeignexchangeandensurecomparability.Averageannualexchangeratesfor2012fromthe
InternationalMonetaryFundhavebeenusedtoconvertboth2011and2012datafromlocalcurrencytoUS
dollars.
TheDirectSellingCommunityincludesindividualswhoarecareermindedentrepreneursbuildingtheirown
businesses...orparttimeentrepreneursearningextraincome.Allenjoysignificantdiscountsonproducts.Infact,
somechooseonlytoenjoyandusetheproductsandnottosellatall.
(1)FiguresarebasedonlyonDSAmembercompanies.
(2)Source:WFDSAresearch estimate.
(3)CentralAmerica/CaribbeanincludestheDominicanRepublic,CostaRica,ElSalvador,Guatemala,Honduras,
NicaraguaandPanama.
(4)TheGermanDSA(BundesverbandDirektvertriebDeutschland)commissionedUniversityofMannheimtoconduct
research;resultswerereceivedaftertheWFDSApublicationdeadline.TheMannheimstudyshows17.4billionin
turnoverincludingVAT,basedonabroaderdefinitionofDirectSellingthanthatusedbyWFDSA.
(5)InSpain,onlythosewhopursuedirectsellingasafulltimeorparttimebusinessarecounted. In2012,therewere
72,258BusinessBuilders(designatedinSpanishbytheEnglishterm"BusinessBuilders"orimpulsoresdenegocio).

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