1st Presentation-Speech Communication

ASSIGNMENT DATE: 24 th
CULTURAL COMMUNICATION
September, 2014
Sheharyar Ali, Kumail Abbas, Salman Yousuf,

Javed Iqbal
STUDENT OF
M.COM. (Eve) 1st YEAR
DEPARTMENT
COMMERCE
FACULTY
MANAGEMENT & ADMINISTRATIVE SCIENCES
SUBJECT
SPEECH COMMUNICATION
SUBMITTED TO
SIR FARRUKH ASLAM
TOPIC
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September, 2014
Acknowledgement
We are thankful to our parents and teachers who

helped and supported us at every moment. We
also thankful to those persons who helped us
while doing this Project.
We Think that:
GOD HELP THOSE

WHO HELPS THEMSELVES
As we see this sentence is very small but it has

very vast meaning.It means that when a person
helps himself then GOD also supported him for
doing the work.
We would like to dedicate this Project to our

parents, teachers and those entire peoples who
helped us to do this Project.
Page 2
September, 2014
TABLE OF CONTENTS
EXECUTIVE SUMMARY
INTRODUCTION
IMPORTANCE
CULTURE BY COUNTRIES
AUSTRAILIA
CHINA
GERMANY
JAPAN
THE PEOPLE
MEETING AND GREETING
CORPORATE CULTURE
DRESS
GIFTS
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September, 2014
CONCLUSION
REFERENCE
EXECUTIVE SUMMARY
Cultural communication is a basic block of

leadership. It promotes team working and make
organizations improves greater relevance of its
products to its clients and access organizational
information. Different countries have different
cultural communications, like below weve toiled
to elaborate in detail about four countries like
Australia, China, Germany & Japan, above
mentioned countries are similar in terms of
dressing, they prefer to put on suit & tie for men
and skirt ,pantsuit & blouse for women in
corporate meetings. Usually they do not
appreciate to exchange gifts in first meeting,
except Germans. Aussies stick with Standard
English, but other three countries prefer their
own language. All of them are very strict in
punctuality especially for foreigners. Business
cards are essential for business meetings in
most part of the world especially in the above
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September, 2014
mentioned countries. Seating is another crucial

factor for them, they single out appropriate
person for meeting and ranks are considered
prominently.
INTRODUCTION OF CULTURAL COMMUNICATION
Communication is the sending and receiving of

information and often is what trips up people.
What people mean by "good communication" is
very personal. Thus, cultural-communication is a
basic building block of leadership.
When people from difference ethnic groups are
in a team, this is called intercultural
communication. Many people expect challenges
in these settings. However, miscommunication
often happens even when people are from
similar cultures. In the cross-cultural context,
like everything else, communication is even more
complex. It is almost impossible to send a
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September, 2014
message that does not have at least some

cultural content whether it is in words, the way it
is said, or in the nonverbal signals that convoy
them.
Even if it were possible to send a message
without it having a cultural content, it would be
impossible to receive without having a cultural
content. Thus, good communication is in the ear
of the receiver.
IMPORTANCE OF CULTURAL COMMUNICATION
Cultural communication is not only important to

an organization but to its clients as well.
Research has shown that cultural communication
promotes team working and helps to increase
the flexibility and responsiveness of the
organization. International teams should help to
ensure that the organization is focusing on the
most appropriate products at an international
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September, 2014
level, and that appropriate considerations are

given to local needs and requirements. They also
help to ensure that these products are addressed
and presented in a way that is relevant to
people-thus cultural communication make
organizations improves greater relevance of its
products to its clients.
Cultural communication or international team
working promotes the work of an organization at
an international level that has a direct impact on
dissemination of the organization's output. Not
only is it likely to influence availability of
information, it is also likely to impact on the way
in which information is presented. In short,
cultural communication promotes access to
organization information.
Despite the benefits of cultural communication
people of different cultural backgrounds are
likely to have different attitudes toward
hierarchy etcetera. However, it has been proved
that the advantages of cultural communication
far outweigh the setbacks. Organizations are
developing strategies
to counter these setbacks. For example, to

counter the lack of a common language between
societies, a lingua franca is used as a means of
communication between different communities.
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This is to prove that cultural communication is

important in formal organizations.
Cultural Communication by Countries
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September, 2014
CULTURE OF AUSTRAILIA
The People
Home to nearly five million immigrants from
160 countries, Australia is rich in cultural
diversity.
Australians, or "Aussies," enjoy an easygoing lifestyle and are generally friendly and
relaxed. Modesty and equality are valued.
Aussies Stick with standard English, not
Aussie terms.
Australians respect people with strong
opinions, even if they don't agree.
Meeting and Greeting

Shake hands with everyone present upon
meeting and before leaving. Allow women to
offer their hands first.
Women generally do not shake hands with
other women.
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September, 2014
Use titles, Mr., Mrs., and Miss when first

introduced.
Australians generally move to a first-name
basis quickly. Still, wait to use first names
until invited to do so.
Academic or job-related titles are
downplayed.
Corporate Culture
Personal relationships are important in the
Australian business world. Connections are
valued. Australians take punctuality
seriously. If possible, arrive fifteen minutes
early for a business meeting.
Australians will quickly get down to business.
Communications will be direct, goodhumoured and to the point.
Australian businesspeople tend to be
practical, efficient and profit-oriented. They
appreciate straight-forward, open
presentations.
Australians dislike one-upmanship. Dont
overplay qualifications, rank or titles.
Negotiations proceed quickly. Bargaining is
not customary. Proposals should be
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September, 2014
presented with acceptable terms. Leave

some allowance for some give and take.
Australians will often negotiate major issues
without over-emphasis on details. However,
contracts are generally detailed and firm.
Dress
Australians wear fashions similar those worn
by Europeans and North Americans
For business, men should wear conservative
jackets and ties. During the summer months,
jackets are often removed. Women should
wear skirts and blouses or dresses.
Gifts
It is not habitual to exchange business gifts
during initial meetings.
When invited to an Australians home, bring
a small gift (flowers, chocolates, or books
about your home country or region) for your
hosts.
Australia produces excellent wine. Taking
wine would be like taking sand to the desert.
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September, 2014
CULTURE OF CHINA
The People
Deeply rooted in Chinese society is the need
to belong and conform to a unit, whether the
family, a political party or an organization.
The family is the focus of life for most
Chinese. Age and rank are highly respected.
However, to the dismay of older people,
today's young people are rapidly
modernizing, wearing blue jeans and
sunglasses, drinking Coke and driving
motorbikes.

Shake hands upon meeting. Chinese may nod
or bow instead of shaking hands, although
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September, 2014
shaking hands has become increasingly

common.
When introduced to a Chinese group, they
may greet you with applause. Applaud back.
Senior persons begin greetings. Greet the

oldest, most senior person before others.
During group introductions, line up according
to seniority with the senior person at the
head of the line.
Corporate Culture
The Chinese are practical in business and
realize they need Western investment, but
dislike reliance on foreigners.
The Chinese will offer friendship and warm
hospitality without conflict, but in business
they are astute negotiators.
Punctuality is important for foreign
businesspeople. Being late is rude. Meetings
always begin on time.
Business cards are exchanged upon meeting.
Business cards should be printed in English
on one side and Chinese on the other.
English is not spoken in business meetings,
although some Chinese may understand
English without making it known.
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September, 2014
The Chinese will enter a meeting with the

highest-ranking person entering first. They
will assume the first member of your group
to enter the room is the leader of your
delegation. The senior Chinese person
welcomes everyone. The foreign leader
introduces his/her team, and each member
distributes his/her card. The leader invites
the Chinese to do the same.
Seating is very important at a meeting. The

host sits to the left of the most important
guest.
Don't insult the Chinese by sending someone
with a low rank.
Dress
Conservative, simple, unpretentious, modest
clothing should be worn -- nothing flashy or
overly fashionable.
For business, men should wear sport coats
and ties. Slacks and open-necked shirts are
generally suitable in the summer for
business meetings; jackets and ties are not
necessary.
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September, 2014
Women should wear dresses or pantsuits for

business and should avoid heavy make-up
and dangling, gaudy jewelry.
Gifts
Present a gift with both hands. Gifts are
generally not opened upon receiving. Always
give a gift to everyone present or don't give
gifts at all.
Never give a gift of great value until a clear
relationship is established. This would cause
embarrassment and may not be accepted.
Be prepared to exchange a modest gift with

your business colleagues at the first
meeting. Not giving a gift could start a
business meeting off on the wrong foot.
Give a group gift from your company to the
host company. Present this gift to the leader
of the delegation.
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September, 2014
CULTURE OF GERMANY
The People
Germans value order, privacy and
punctuality. They are thrifty, hardworking
and industrious.
Germans respect perfectionism in all areas of
business and private life.
Never put your hands in your pockets when
talking with someone.
A Doctor can be either a medical doctor or a
holder of a Ph.D.
Germans may appear reserved and
unfriendly until you get to know they better.

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At a business or social meeting, shake hands

with everyone present when arriving and
leaving.
When introducing yourself, never use your

title. Introduce yourself by your last name
only.
Never shake hands with one hand in your
pocket.
Corporate Culture
Germans take punctuality for business
meetings and social occasions seriously.
Sluggishness is viewed as thoughtless and
rude. Call with an explanation if you are
delayed.
Send company profiles, personal profiles,
etc., to German colleagues before your visit
to establish credibility.
Rank is very important in business. Never set
up a meeting for a lower ranked company
employee to meet with a higher ranked
person.
Germans take business very seriously.
Cheerfulness is not common in the
workplace.
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September, 2014
Business cards in English are acceptable.

Germans are competitive, ambitious and
hard bargainers.
Decision making is slow with thorough
analysis of all facts.
Germans produce massive written
communications to elaborate on and confirm
discussions.
Always deliver information, products,
proposals, etc., to clients on time.
Dress
Being well and correctly dressed is very
important.
Casual or sloppy attire is lowered upon.
For business, men should wear suits (dark
colors) and ties. Women should wear
dresses, suits, pantsuits, skirts and blouses.
Gifts
Gifts are normally not exchanged at business
meetings, but small gifts may be appropriate
at the successful conclusion of negotiations.
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September, 2014
Give books, bourbon, whiskey or classical

music. American-made gifts are very
appropriate.
When invited to someone's home, always
bring a small gift for the hostess.
For a large party, it is nice to send flowers
before the party.
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September, 2014
CULTURE OF JAPAN
The People
Japan is a highly structured and traditional
society. Great importance is placed on
loyalty, politeness, personal responsibility
and on everyone working together for the
good of the larger group.
Education, ambition, hard work, patience and
determination are held in the highest regard.
The crime rate is one of the lowest in the
world.
A handshake is appropriate upon meeting.
The Japanese handshake is limp and with
little or no eye contact.
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September, 2014
Some Japanese bow and shake hands. The

bow is a highly regarded greeting to show
respect and is appreciated by the Japanese.
A slight bow to show courtesy is acceptable.
Corporate Culture
Punctuality is a must in all business and
social meetings.
Any degree of knowledge of Japanese culture
is greatly appreciated.
Japanese may exchange business cards even
before they shake hands or bow. Be certain
your business card clearly
states your rank. This will determine who
your negotiating counterpart should be.
Both business and personal relationships are
hierarchical. Older people have higher status
than younger, men higher than women and
senior executives higher than junior
executives.
It is very important to send a manager of the
same rank to meet with a Japanese
colleague. Title is very important.
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September, 2014
Work is always undertaken as a group. The

workgroup is strongly united with no
competition; all succeed or all fail. Decisionmaking is by consensus. Everyone on the
work team must be consulted before making
decisions. This is a very slow process.
The first meeting may focus on establishing
an atmosphere of friendliness, harmony and
trust. Business meetings are conducted
formally, so leave your humor behind. Always
allow ten minutes of polite conversation
before beginning business meetings.
It takes several meetings to develop a

contract. When the time comes, be content
to close a deal with a handshake. Leave the
signing of the written contract to later
meetings.
Etiquette and harmony are very important.
Proper introduction to business contacts is a
must.
Dress
Dress is modern and conservative. The
Japanese dress well at all times. Dress
smartly for parties, even if an invitation says
"Casual" or "Come as you are."
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September, 2014
For business, men should wear dark suits

and ties (delicate colors).
Women should wear dresses, suits and shoes
with heels. Subtle colors and conservative
styles are best for business.
Gifts
The ceremonial of gift giving is more
important than the value of the gift.
It is very important to receive a gift properly.
Give a gift and receive a gift with both hands
and a slight bow. The Japanese may refuse a
gift once or twice before accepting it.
Do not give anyone a gift unless you have
one for everyone present.
Correct wrapping is very important.

Appearance counts for as much or more than
the contents.
Be prepared to give and receive a gift at a
first business meeting. Gifts are frequently
given at the end of a first meeting. Not
giving a proper gift could ruin a business
relationship.
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September, 2014
CONCLUSION
The world is filled with countless cultures, each
with its own ways. Individuals also vary widely
within each culture. While the Information in this
tip sheet can help you move toward a better
Understanding of your co-workers from other
cultures, the most Important principle you can
learn is that nonverbal behavior does vary, And
that the interpretation of nonverbal cues that
seems obvious to you May not be accurate. A
skilled cross-cultural communicator does not
necessarily know all the rules of the other
culture. Successful Communication depends on
getting to know people as individuals, asking
questions, and seeking to understand their
perspective before drawing conclusions about
their attitudes and intentions.
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September, 2014
REFERENCE
www.ediplomat.com/
http://www.diversitycouncil.org
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ASSIGNMENT DATE: 24 th

Sheharyar Ali, Kumail Abbas, Salman Yousuf,

We are thankful to our parents and teachers who

GOD HELP THOSE

As we see this sentence is very small but it has

We would like to dedicate this Project to our

MEETING AND GREETING

Cultural communication is a basic block of

mentioned countries. Seating is another crucial

INTRODUCTION OF CULTURAL COMMUNICATION

Communication is the sending and receiving of

message that does not have at least some

IMPORTANCE OF CULTURAL COMMUNICATION

Cultural communication is not only important to

level, and that appropriate considerations are

to counter these setbacks. For example, to

This is to prove that cultural communication is

Cultural Communication by Countries

Meeting and Greeting

Use titles, Mr., Mrs., and Miss when first

presented with acceptable terms. Leave

Meeting and Greeting

shaking hands has become increasingly

Senior persons begin greetings. Greet the

The Chinese will enter a meeting with the

Seating is very important at a meeting. The

Women should wear dresses or pantsuits for

Be prepared to exchange a modest gift with

Meeting and Greeting

At a business or social meeting, shake hands

When introducing yourself, never use your

Business cards in English are acceptable.

Give books, bourbon, whiskey or classical

Some Japanese bow and shake hands. The

Work is always undertaken as a group. The

It takes several meetings to develop a

For business, men should wear dark suits

Correct wrapping is very important.

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