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Men at Work and 90s Bollywood Music
Men at Work and 90s Bollywood Music
lonely auto wallah putting his feet up on a hot afternoon is typically doesnt listen to
the Choli ke peeche kya hai / Tu cheez badi hai mast mast kind of songs which are
also from the 1990s but loud/playful/raunchy. When the sweepers in my building take
a lunchtime pause around stacks of roti and red aloo sabzi, they dont play RD Burman
or Shankar Ehsaan Loy but songs from Saajan (1992) or Raja Hindustani (1997).
So why does this demographic typically tune in to this brand of songs? There are no
statistics to find this but is it possible that most workers and tourist cab drivers we
meet are typically between 35 and 45 and these were the songs they heard when they
were 20 years younger? Like all middle aged people, perhaps they cherish the songs
that transport them to their youth, that remind them of lost loves and stolen moments
back in their village.
Conversely, why wont an urban upper middle class Indian of the same vintage be
caught dead playing a song like Milne ki tum koshish karna, vaada kabhi na karna (Dil ka
kya kasoor, 1992) on his car stereo? This song I find has huge mass appeal, for some
reason, perhaps because it offers practical advice, saying just make an honest effort to
show up instead of lofty promises.
My other premise is that working class folk identify with the heartbreak songs from
films where the hero was himself is a struggler of some sort. In Aashiqui, the hero is a
small time singer, in Sadak Sanjay Dutt is a taxi driver, in Raja Hindustani Amir Khan is a
small town cab driver, in Saajan the protagonist is a poor lame poet, in Deewana SRK
runs a garage. The 90s had several movies where the hero was a working class bloke,
something that became less and less common from the 2000s. In the scratchy music
players of hill town cabbies, one rarely hears the songs from urbane Yash Chopra
movies of the 1990s like, for example, Dil Toh Pagal Hai or Darr where everyone was
posh.
Why is Tu pyaar hai kisi aur ka from Dil hai ki manta nahin or Tumse milne ko dil karta
hai (Phool aur Kaante) the favourite song of ,say, plumbers? Out of millions of songs
why does the presswalla prefer to blare the agonised Sambhala hai maine bahut mere
dil ko (Naaraaz 1994) or the quietly passionate Is tarah aashiqui ka