Eurosport draws 120 Million Viewers for

PRESS RELEASE
Vancouver 2010 Olympic Winter Games
 50 million women tune in to watch
 Internet record of 23 million visitors delivers 100% audience increase as
websites outperform Beijing 2008

Paris, 3 March, 2010 -- Eurosport audience ratings for the Vancouver 2010 Olympic
Winter Games broke all-time online records and posted strong on-air and mobile platform
results.

On-air: 120 million viewers watched the Games on Eurosport and Eurosport HD for
more than 11 hours each.  Eurosport progressed on access and primetime with
LIVE coverage of the Games, and saw 50 million women viewers tune in (41% vs
33% without Olympics) and for 4 minutes longer than male viewers.*

The five most performing Olympic events on Eurosport are: 1) Ski-jumping, 2) Biathlon,
3) Cross-country skiing, 4) Alpine skiing and 5) Nordic combined skiing.

Excellent performances were also recorded for Eurosport's exclusive Vancouver

magazine programmes such as Finish Line − reaching 38.1m different viewers − and
Olympic Countdown which attracted 19.4m viewers.

Online: Overall Eurosport's online network outperformed Beijing with a 100% audience
increase. Eurosport’s network of 10 language sites averaged 2.7 million users per day
during the Games. Some 78 million pages of Olympic content were viewed, with best
daily performances in Germany (740,000 users) and Russia (630,000 users).

The superb online performances affirm Eurosport's status the No.1 pan-European online
destination and the 7th biggest online sports destination in the world.**

Mobile: Across its mobile network of 15 sites in 13 languages, Eurosport recorded

almost 1 million users over the two weeks with just under 250,000 daily users***
(including iPhone app and Android app).

The online and mobile figures clearly demonstrate that Eurosport's new media strategy
successfully complements the group's TV offer by providing fans the very best of the
Vancouver Olympics across all media devices.

"Year after year, Eurosport is committed to bringing fans the most extensive
coverage of the entire wintersports season with over 1,200 hours of broadcast. The
excellent audience landmarks for Vancouver prove that Eurosport is the sporting
reference not only on TV but also on internet and mobile devices" says Laurent-Eric
Le-Lay, Eurosport's Chairman and CEO.
*On-air sources: AGF/GfK, BARB, SKO, MMS, TNS-Gallup, Kantar Media, AGB NMR, Armadata/Gfk, Auditel - AdvantEdge
** ComScore
*** Online and mobile sources: Nedstat

CONTACT
Michelle GILBERT Marc HEBERT Joe McAVOY
Head of Corporate Communications Communications Manager Press Officer
mgilbert@eurosport.com mhebert@eurosport.com jmcavoy@eurosport.com
Tel: +33 1 40 93 81 42 Tel : + 33 1 40 93 81 59 Tel: + 33 1 40 93 81 93

About Eurosport Group

The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, is broadcast
in 20 languages reaching 118 million homes and 240 million viewers across 59 countries. Eurosport HD is the high definition
simulcast of Eurosport. Eurosport 2, the new generation sports channel, broadcasts to 40 million households in 14 languages
across 46 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 14 countries in the region.
Eurosportnews provides up-to-date sports TV news transmitted worldwide. Online, Eurosport has a network of dedicated sports
websites in 10 different languages, including recently launched Eurosport Arabia reaching sports fans in the MENA region and
award-nominated eurosport.yahoo.com. Eurosport is ranked as Europe's N°1 online sports destination and is visited by over 8
million unique users per month (comScore).  Eurosport Mobile offers Live streaming, mobile sites and mobile applications in 9
languages providing LIVE sports news and results. Eurosport Events is the group's expert division in the organisation,
management and promotion of international sporting events. For more information, please visit www.eurosportcorporate.com