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International Visitors in Australia
December 2009
Quarterly Results of the
International Visitor Survey
Image: Rainbow Valley, Northern Territory
Courtesy of Tourism Australia/Tourism NT
© Commonwealth of Australia 2010.
ISSN: 1447 8595
This work is copyright. In addition to any use permitted under the Commonwealth Copyright Act
1968, the Commonwealth through Tourism Research Australia permits copies to be made in
whole or in part for the purpose of promoting Australian tourism, provided that Tourism
Research Australia (representing the Commonwealth) is identified on any copies as the author
and the material is reproduced in its current form. In addition, a statement similar to the
following must be included on any copy – ‘Tourism Research Australia 2010’.
Copies may not be made for a commercial purpose, that is, for sale, without the permission of
Tourism Research Australia (representing the Commonwealth).
The information in this data is presented in good faith and on the basis that neither the
Commonwealth, nor its agents or employees, are liable (whether by reason of error, omission,
negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has
occurred or may occur in relation to that person taking or not taking (as the case may be) action
in respect of any statement, information or advice given in this publication.
Data derived from Tourism Research Australia surveys are subject to sample error. Users of the
data are advised to consult the sample error tables contained in Tourism Research Australia
publications or otherwise available from Tourism Research Australia before drawing any
conclusions or inferences, or taking any action, based on the data.
This work should be referenced as: International Visitors in Australia - December 2009 Quarterly
Results of the International Visitor Survey, Tourism Research Australia, Canberra.
Tourism Research Australia

Department of Resources, Energy and Tourism
GPO Box 1564 Canberra ACT 2601
For further information on the International Visitor Survey contact: Steve Matthews, Tourism Research
Australia on 02 6243 7733.
Acknowledgements: NWC Opinion Research
Publication Date: 10 March 2010

ABN 46 252 861 927
ii Tourism Research Australia

Contents
Main Findings ...................................................................................................................................1
Figures
Figure 1. Average and median nights in Australia by country of residence.............................. 6
Figure 2. Visitors in Australia by main purpose of journey................................................................ 7
Figure 3. Visitor nights in Australia by main purpose of journey ................................................... 7
Tables
Visitors
Table 1. Visitors, visitor nights, duration of stay and expenditure by country of

residence and main purpose of journey,
year ended 31 December 2008 and 2009.............................................................................. 9
Table 2. Visitors, visitor nights, duration of stay and expenditure by country of
residence and main purpose of journey,
quarter ended 31 December 2008 and 2009 ...................................................................... 10
Table 3. Visitors by country of residence and main purpose of journey,
year ended 31 December 2005–2009...................................................................................... 11
Table 4. Visitors by country of residence and main purpose of journey,
quarter ended 31 December 2005–2009.............................................................................. 12
Table 5. Visitor nights by country of residence and main purpose of journey,
year ended 31 December 2005–2009..................................................................................... 13
Table 6. Visitor nights by country of residence and main purpose of journey,
quarter ended 31 December 2005–2009.............................................................................. 14
Table 7. Visitors by country of residence and main purpose of journey by
first or return visit.......................................................................................................................... 15
type of travel arrangements...................................................................................................... 16
Table 9. Visitors by country of resi dence and main purpose of journey by
State/Territory visited.................................................................................................................. 17
Table 10. Visitors by country of residence and main purpose of journey for
selected regions.............................................................................................................................. 19
type of transport used between stopovers ......................................................................... 21
Visitor Nights
Table 12. Visitor nights by country of residence and main purpose of journey by
State/Territory visited.................................................................................................................. 23
Table 13. Visitor nights by country of re sidence and main purpose of journey for
selected regions.............................................................................................................................. 25
Table 14. Visitor nights by country of residence and main purpose of journey by
type of accommodation used ................................................................................................... 27
International Visitors in Australia: December Quarter 2009 iii

Expenditure
Table 15. Expenditure for package tour visitors by country of residence and main
purpose of journey by expenditure category .................................................................... 29
Table 16. Expenditure for non-package tour visitors by country of residence and
main purpose of journey by expenditure category......................................................... 30
Table 17. Average expenditure for all visitors by country of residence and main
purpose of journey by expenditure item.............................................................................. 31
Table 18. Average expenditure by visitors with expenditure on item by country of

residence and main purpose of journey by expenditure item ................................... 34
Backpacker Market
Table 19. Backpacker visitors, visitor nights, duration of stay and expenditure by
country of residence and main purpose of journey ......................................................... 37
Table 20. Backpacker visitors by State/Territory visited,

year ended 31 December 2005–2009.................................................................................... 38
Table 21. Backpacker visitor nights by State/Territory visited,

Total Inbound Economic Value
Table 22. Total Inbound Economic Value (TIEV) by country of residence.................................. 39
Table 23. Total Inbound Economic Value (TIEV) by country of residence,

Modelled Regional Expenditure
Table 24. Modelled international visitor expenditure in each State/Territory ........................ 41
Table 25. Modelled international visitor expenditure in each State/Territory by

reason for stopover ...................................................................................................................... 42
Table 26. Modelled international visitor expenditure in capital cities and regional
areas for each State/Territory .................................................................................................. 43
Table 27. Modelled international visitor expenditure in the top 20 regions ranked
by expenditure ............................................................................................................................... 44
Table 28. Modelled international visitor expenditure in each State/Territory by

country of residence .................................................................................................................... 45
iv Tourism Research Australia

Introduction to the International Visitor Survey ................................................................... 46
Survey methodology ................................................................................................................... 46
Sample size .................................................................................................................................... 47
Data reliability .............................................................................................................................. 48
Expenditure .................................................................................................................................. 49
References ...................................................................................................................................... 52
Glossary of terms .......................................................................................................................... 53
State and Territory abbreviations..............................................................................................56
About Tourism Research Australia ............................................................................................ 57
International Visitors in Australia: December Quarter 2009 v

Main Findings
Year ended 31 December 2009
All visitors
Total visitors During the year ended 31 December 2009 there were 5,174,744 visitors to Australia
aged 15 years and over. This remained steady compared with the year ended
31 December 2008.
Reason The main reasons for visitors coming to Australia were:

Holiday 2,398,189 46%
Visiting friends & relatives 1,293,764 25%
Business 756,098 15%
Education 411,251 8%
Employment 116,481 2%
Other 198,960 4%
Source New Zealand was the largest source of visitors during the period (1,005,461), followed
by the United Kingdom (625,014), USA (450,416) and China (350,807).
Expenditure The average trip expenditure in Australia per international visitor was $3,313 while the
average nightly expenditure was $97. Total expenditure in Australia for the year ended
31 December 2009 ($17 billion) increased 5% from the year ended 31 December 2008.
Nights A total of 177 million visitor nights were spent in Australia, an increase of 6%
compared with the year ended 31 December 2008.
Return visits Of all visitors to Australia, 62% had visited before.
Tours Inclusive package travellers accounted for 16% of all visitors to Australia while those
arriving on group tours accounted for 7% of all visitor arrivals.
States Of all visitors to Australia during the period, 52% visited New South Wales, 38%
visited Queensland and 30% visited Victoria.
New South Wales recorded the largest share of visitor nights with 35%, followed by
Queensland (22%) and Victoria (22%).
International Visitors in Australia: December Quarter 2009 1

Holiday visitors
Share Of all international visitors to Australia, 46% stated ‘holiday’ as their main purpose of
visit.
Expenditure The average trip expenditure of holiday visitors in Australia was $2,591, with the
largest component being food, drink and accommodation ($1,256). Their average
expenditure per night was $98.
Nights Holiday visitors spent a total of 63 million nights in Australia with 25% spent in a
rented house, apartment, flat or unit, 23% spent in the home of a friend or relative
and 19% spent in backpacker or hostel accommodation.
Return visits Of all holiday visitors, 50% had visited Australia before.
Tours Inclusive package travellers accounted for 29% of all holiday visitors while those
arriving on a group tour accounted for 13%.
States Of all holiday visitors, 58% visited New South Wales, 52% visited Queensland and 31%
visited Victoria.
Duration of stay Their average duration of stay in Australia was 26 nights.
Visiting friends and relatives (VFR) visitors
Share International visitors with a main purpose of VFR accounted for 25% of all
international visitors.
Expenditure The average trip expenditure in Australia by VFR visitors was $1,573 with the largest
component being food, drink and accommodation ($678). Their average expenditure
per night was $65.
Nights These visitors spent a total of 31 million nights in Australia and spent 82% of their
nights in the home of a friend or relative.
Return visits Of all VFR visitors, 76% had been to Australia before.
States Of all VFR visitors, 45% visited New South Wales, 28% visited Queensland and 28%
visited Victoria.
2 Tourism Research Australia

Business visitors
Share Of all international visitors to Australia, 15% stated ‘business’ as their main purpose
of visit and these visitors spent a total of 10 million nights in Australia.
Expenditure The average trip expenditure in Australia by business visitors was $2,073 with the
Nights Business visitors spent 31% of their nights in Sydney and 22% in Melbourne, while
50% of their nights in Australia were spent in a hotel, resort, motel, or motor inn.
Return visits Of all business visitors, 73% had visited Australia before.
States Of all business visitors, 52% visited New South Wales, 29% visited Victoria and 22%
visited Queensland.
Education visitors
Share Of all international visitors to Australia, 8% stated ‘education’ as their main purpose
of visit and these visitors spent a total of 57 million nights in Australia, representing
32% of all international visitor nights.
Expenditure The average trip expenditure in Australia by education visitors was $14,835 with the
largest component being education fees ($6,816). Their average expenditure per
night was $107.
Nights While in Australia, education visitors spent 64% of their nights in a rented house,
apartment, flat or unit.
Return visits Of all education visitors, 60% had visited Australia before.
States Of all education visitors, 51% visited New South Wales, 35% visited Victoria and 29%
visited Queensland.

Employment visitors
Share Of all international visitors to Australia, 2% stated ‘employment’ as their main

purpose of visit and these visitors spent a total of 12 million nights in Australia.
Expenditure The average trip expenditure in Australia by employment visitors was $7,716 with the
Nights Employment visitors spent 25% of their nights in Sydney and 17% in Melbourne, while
60% of their nights in Australia were spent in a rented house, apartment, flat or unit.
Return visits Of all employment visitors, 68% had visited Australia before.
States Of all employment visitors, 43% visited New South Wales, 27% visited Queensland
and 26% visited Victoria.
Backpacker visitors
Share Of all international visitors to Australia, 11% were classified as backpackers and they
spent 44 million nights in Australia. Holiday was the main purpose of visit for 73% of
backpackers.
Expenditure Backpackers’ average trip expenditure in Australia was $6,114 with $2,981 being spent
on food, drink and accommodation and $709 on education fees. Their average
Nights While in Australia, backpackers spent 35% of their nights in backpacker or hostel
accommodation.
Return visits Of all backpackers, 32% had visited Australia before.
States Of all backpackers, 78% visited New South Wales, 65% visited Queensland and 45%
visited Victoria.
Expenditure
Spend in Australia In the year ending 31 December 2009, international visitors spent a total of $17 billion
within Australia.
Total trip expenditure For the same period, international visitors had a total trip expenditure of $26 billion.

Total Inbound Economic Value (TIEV)
Total Inbound During the 12 months to December 2009, international visitors consumed around
Economic Value $25 billion of Australian goods and services. This was an increase of less than 1% (in
nominal terms), compared with the previous 12 month period.
Source The United Kingdom remains Australia's largest source market in terms of economic
value, worth $3.2 billion, followed by China ($2.8 billion), New Zealand ($2.0 billion),
and the USA ($2.0 billion).
Regional Expenditure
Total expenditure For the year ended 31 December 2009, modelled international visitor expenditure
increased by 3% to $17 billion, compared with the year ended 31 December 2008.
States/Territories New South Wales received the largest share of expenditure ($6.1 billion, up 1%),
followed by Queensland ($3.9 billion, down 4%) and Victoria ($3.8 billion, up 9%).
Regional expenditure International visitors spent approximately 81% of their expenditure in the capital cities
and the Gold Coast ($13.9 billion). The Northern Territory was the most reliant on
expenditure in regional areas (67%), followed by Queensland (39%) and Tasmania (38%).
Tourism regions Among the capital cities and the Gold Coast, the highest expenditure was received by
Sydney ($5.5 billion), followed by Melbourne ($3.4 billion), Experience Perth ($1.5 billion)
and Brisbane ($1.3 billion).
Among regional areas, Tropical North Queensland received the highest expenditure
($813 million), followed by the Sunshine Coast ($222 million) and Petermann ($184 million).
Expenditure per visitor Expenditure per visitor was highest in Melbourne ($2,385), followed by Experience
Perth ($2,250) and Sydney ($2,115).
Expenditure per night Expenditure per night was highest in Petermann ($395), followed by Tropical North
Queensland and the Gold Coast (both $131).
Country of origin Visitors from Asia had the highest expenditure ($8.2 billion, up 10%) – including
$2 billion by Chinese visitors, $960 million by Korean visitors and $851 million by
Japanese visitors. Visitors from Europe spent $4.6 billion (down 3%) – including
$1.9 billion by United Kingdom visitors and $594 million by German visitors.
Visitors from New Zealand spent $1.4 billion (down 9%) and visitors from the USA
spent $1.3 billion (down 1%).
Expenditure by Chinese, United Kingdom, USA and Korean visitors was highest in
New South Wales ($1 billion, $672 million, $544 million and $505 million respectively).
In contrast, New Zealand and Japanese visitors spent more in Queensland than in
any other State or Territory ($531 million and $371 million respectively).
Purpose of visit Holiday visitors contributed the most expenditure in Australia ($6.6 billion, no change),
followed by visitors who travelled for education purposes ($5.7 billion, up 14%).
New South Wales received the most expenditure for all purposes of visit: education
($2.3 billion), holiday ($2.2 billion), visiting friends and relatives ($714 million), and
business ($543 million). Queensland received the second highest expenditure from
holiday visitors ($2.2 billion) and Victoria received the second highest expenditure for
all other purposes of visit: education ($1.6 billion), visiting friends and relatives
($705 million), and business ($408 million).

Figure 1 Average and median nights in Australia by country of residence
New Zealand
Median
Japan
Average
Hong Kong
Singapore
Malaysia
Indonesia
Taiwan
Thailand
Korea
China
Country of residence
India
Other Asia
USA
Canada
United Kingdom
Germany
Scandinavia
France
Italy
Netherlands
Switzerland
Other Europe
Other countries
Total
0 10 20 30 40 50 60 70 80
Nights
Base: All visitors aged 15 years and over.

Figure 2 Visitors in Australia by main purpose of journey
Visitors for year ended 31 December

3,000
2008 2009
2,500
Visitors ('000)
2,000
1,500
1,000
500
0
Holiday Visiting friends Business Education Employment Other
& relatives
Purpose of journey
Figure 3 Visitor nights in Australia by main purpose of journey
Visitor nights for year ended 31 December

70,000
2008 2009
60,000
50,000
Nights ('000)
40,000
30,000
20,000
10,000
0
Holiday Visiting friends Business Education Employment Other
& relatives
Purpose of journey

Table 1 Visitors, visitor nights, duration of stay and expenditure by country of residence
and main purpose of journey, year ended 31 December 2008 and 2009
Year ended 31 December 2008 Year ended 31 December 2009
Nights in Australia Expenditure Nights in Australia Expenditure
Visitors Total(a) Average Median in Australia Visitors Total(a) Average Median in Australia
Country of residence '000 '000 $million '000 '000 $million
New Zealand 1 007 14 132 14 7 1 536 1 005 13 471 13 7 1 392
Japan 424 8 692 20 5 797 332 7 253 22 5 715
Hong Kong 131 4 327 33 9 530 143 4 627 32 9 526
Singapore 234 5 274 23 7 800 250 5 713 23 7 830
Malaysia 154 5 967 39 10 709 192 6 776 35 8 813
Indonesia 85 3 574 42 11 399 97 3 886 40 11 425
Taiwan 73 3 279 45 8 245 92 4 303 47 8 331
Thailand 74 3 324 45 11 330 76 4 028 53 11 355
Korea 202 10 465 52 6 910 168 11 957 71 10 974
China 338 16 079 48 8 1 581 351 19 177 55 9 2 084
India 109 6 574 60 19 510 118 7 149 61 23 595
Other Asia 123 7 573 62 20 501 132 7 442 56 20 611
USA 429 9 300 22 11 1 133 450 9 913 22 11 1 216
Canada 119 4 692 40 19 449 117 4 724 40 19 454
United Kingdom 632 20 846 33 20 1 909 625 22 577 36 19 1 873
Germany 155 7 168 46 23 611 156 7 178 46 22 579
Scandinavia 81 3 455 43 20 348 81 3 318 41 20 322
France 81 3 750 46 19 293 89 4 759 53 20 348
Italy 57 2 545 45 19 208 53 2 389 45 19 200
Netherlands 52 2 143 41 26 193 49 2 150 44 25 180
Switzerland 38 1 595 42 25 168 41 1 546 38 25 189
Other Europe 192 9 490 49 22 844 179 8 867 50 20 816
Other countries 375 13 599 36 14 1 301 377 13 926 37 13 1 317
Main purpose of journey

(including backpackers)
Holiday 2 437 58 899 24 10 5 943 2 398 63 278 26 10 6 215
Visiting friends & relatives 1 145 29 021 25 14 1 981 1 294 31 258 24 14 2 035
Business 878 10 475 12 6 1 767 756 9 871 13 5 1 568
Education 372 53 250 143 133 5 358 411 57 193 139 129 6 101
Employment 120 12 201 102 75 886 116 12 140 104 71 899
Other 215 4 000 19 5 371 199 3 388 17 2 328

(excluding backpackers)
Holiday 2 043 33 269 16 8 4 038 1 982 34 388 17 8 4 000
Business 863 10 098 12 5 1 723 746 9 514 13 5 1 536
Education 306 43 157 141 129 4 505 347 47 729 137 125 5 218
Employment 103 10 056 98 64 737 98 9 613 98 63 732
Other 194 3 208 17 5 322 184 2 344 13 2 261
Backpackers 559 40 765 73 32 3 154 570 43 803 77 33 3 485
Total 5 167 167 845 32 11 16 306 5 175 177 128 34 11 17 146

(a) Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 12, 14, 21, 24, 26 & 27) because nights spent in transit are
included.

Table 2 Visitors, visitor nights, duration of stay and expenditure by country of residence
and main purpose of journey, quarter ended 31 December 2008 and 2009
Quarter ended 31 December 2008 Quarter ended 31 December 2009
Nights in Australia Expenditure Nights in Australia Expenditure

Visitors Total Average Median in Australia Visitors Total Average Median in Australia
'000 '000 $million '000 '000 $million
New Zealand 273 4 101 15 7 392 273 3 666 13 7 381
Japan 105 2 205 21 5 247 89 2 045 23 5 202
Hong Kong 34 1 033 30 10 126 37 911 25 9 106
Singapore 69 1 467 21 7 210 75 1 836 25 7 231
Malaysia 43 1 430 33 11 158 51 1 359 26 8 156
Indonesia 23 825 36 10 85 28 1 029 37 13 109
Taiwan 19 809 42 7 59 20 978 48 6 77
Thailand 16 818 50 11 86 20 919 46 8 83
Korea 45 1 998 45 6 189 44 2 258 51 5 204
China 81 3 107 38 7 292 88 3 876 44 8 412
India 27 1 861 68 18 120 30 1 623 54 20 116
Other Asia 32 1 834 58 15 113 37 1 944 53 18 150
USA 109 2 117 19 11 278 129 2 670 21 10 311
Canada 34 1 471 44 20 148 37 1 286 35 18 142
United Kingdom 205 6 504 32 20 586 210 6 793 32 19 588
Germany 46 1 996 43 21 183 50 1 620 32 19 141
Scandinavia 27 951 35 19 98 31 1 054 34 19 114
France 23 955 41 18 86 28 1 270 45 18 101
Italy 15 879 59 23 73 17 840 48 19 66
Netherlands 18 574 32 26 63 18 759 43 26 64
Switzerland 12 442 37 23 51 15 437 30 24 55
Other Europe 60 2 716 45 22 250 59 2 925 49 18 260
Other countries 104 3 683 35 14 356 112 3 547 32 11 316

Holiday 714 17 030 24 10 1 790 732 17 511 24 9 1 775
Visiting friends & relatives 371 9 138 25 14 567 420 9 758 23 13 637
Business 197 2 589 13 5 424 192 3 029 16 5 420
Education 67 11 061 166 147 1 150 76 11 789 155 137 1 284
Employment 28 3 181 114 83 242 23 2 544 108 77 188
Other 45 774 17 3 74 54 1 012 19 3 80

Holiday 606 10 112 17 8 1 253 613 10 338 17 8 1 186
Business 193 2 463 13 5 412 189 2 879 15 5 410
Education 55 9 352 170 150 981 64 9 994 155 138 1 104
Employment 24 2 482 103 74 196 20 2 055 103 69 157
Other 39 566 14 3 57 49 743 15 3 60
Backpackers 143 10 146 71 33 822 156 10 270 66 29 867
Total 1 420 43 772 31 11 4 248 1 497 45 642 30 10 4 384


Table 3 Visitors by country of residence and main purpose of journey,
year ended 31 December 2005 – 2009
Year ended 31 December
2005 2006 2007 2008 2009

'000 % '000 % '000 % '000 % '000 %
New Zealand 986 20 970 19 1 025 20 1 007 19 1 005 19
Japan 636 13 603 12 531 10 424 8 332 6
Hong Kong 143 3 140 3 133 3 131 3 143 3
Singapore 228 5 221 4 229 4 234 5 250 5
Malaysia 148 3 135 3 143 3 154 3 192 4
Indonesia 76 2 75 1 81 2 85 2 97 2
Taiwan 101 2 86 2 85 2 73 1 92 2
Thailand 71 1 68 1 76 1 74 1 76 1
Korea 228 5 238 5 232 4 202 4 168 3
China 272 5 296 6 340 7 338 7 351 7
India 63 1 79 2 89 2 109 2 118 2
Other Asia 76 2 88 2 108 2 123 2 132 3
USA 413 8 428 8 429 8 429 8 450 9
Canada 97 2 104 2 109 2 119 2 117 2
United Kingdom 660 13 686 13 643 12 632 12 625 12
Germany 142 3 143 3 146 3 155 3 156 3
Scandinavia 78 2 79 2 79 2 81 2 81 2
France 60 1 63 1 69 1 81 2 89 2
Italy 49 1 50 1 52 1 57 1 53 1
Netherlands 47 1 49 1 48 1 52 1 49 1
Switzerland 39 1 40 1 40 1 38 1 41 1
Other Europe 157 3 161 3 179 3 192 4 179 3
Other countries 275 5 299 6 329 6 375 7 377 7

Holiday 2 705 54 2 639 52 2 579 50 2 437 47 2 398 46
Visiting friends & relatives 1 037 21 1 045 20 1 097 21 1 145 22 1 294 25
Business 771 15 823 16 873 17 878 17 756 15
Education 285 6 328 6 349 7 372 7 411 8
Employment 75 1 101 2 115 2 120 2 116 2
Other 173 3 164 3 184 4 215 4 199 4

Holiday 2 331 46 2 247 44 2 184 42 2 043 40 1 982 38
Visiting friends & relatives 999 20 999 20 1 048 20 1 099 21 1 248 24
Business 760 15 803 16 856 16 863 17 746 14
Education 236 5 273 5 285 5 306 6 347 7
Employment 61 1 77 2 91 2 103 2 98 2
Other 161 3 156 3 167 3 194 4 184 4
Backpackers 499 10 545 11 566 11 559 11 570 11
Total 5 046 100 5 099 100 5 197 100 5 167 100 5 175 100
Note: Rounded percentages may not sum to 100.

Table 4 Visitors by country of residence and main purpose of journey,
quarter ended 31 December 2005 – 2009

Quarter ended 31 December
2005 2006 2007 2008 2009

'000 % '000 % '000 % '000 % '000 %
New Zealand 252 18 258 17 266 18 273 19 273 18
Japan 170 12 160 11 139 10 105 7 89 6
Hong Kong 38 3 36 2 32 2 34 2 37 2
Singapore 66 5 68 5 68 5 69 5 75 5
Malaysia 39 3 40 3 41 3 43 3 51 3
Indonesia 22 2 24 2 26 2 23 2 28 2
Taiwan 20 1 19 1 18 1 19 1 20 1
Thailand 16 1 16 1 18 1 16 1 20 1
Korea 60 4 71 5 58 4 45 3 44 3
China 74 5 79 5 90 6 81 6 88 6
India 17 1 20 1 24 2 27 2 30 2
Other Asia 20 1 25 2 28 2 32 2 37 2
USA 103 7 109 7 112 8 109 8 129 9
Canada 29 2 30 2 32 2 34 2 37 2
United Kingdom 219 16 251 17 211 14 205 14 210 14
Germany 44 3 44 3 45 3 46 3 50 3
Scandinavia 26 2 27 2 27 2 27 2 31 2
France 18 1 18 1 20 1 23 2 28 2
Italy 16 1 16 1 16 1 15 1 17 1
Netherlands 16 1 17 1 16 1 18 1 18 1
Switzerland 13 1 15 1 14 1 12 1 15 1
Other Europe 53 4 55 4 59 4 60 4 59 4
Other countries 77 5 88 6 94 6 104 7 112 7

Holiday 772 55 814 55 754 52 714 50 732 49
Visiting friends & relatives 324 23 340 23 351 24 371 26 420 28
Business 197 14 208 14 215 15 197 14 192 13
Education 55 4 63 4 68 5 67 5 76 5
Employment 17 1 22 1 22 2 28 2 23 2
Other 43 3 40 3 45 3 45 3 54 4

Holiday 669 47 699 47 644 44 606 43 613 41
Business 194 14 205 14 211 15 193 14 189 13
Education 44 3 52 4 55 4 55 4 64 4
Employment 13 1 15 1 19 1 24 2 20 1
Other 41 3 37 3 40 3 39 3 49 3
Backpackers 134 9 151 10 151 10 143 10 156 10
Total 1 409 100 1 486 100 1 454 100 1 420 100 1 497 100

(a)
Table 5 Visitor nights by country of residence and main purpose of journey,
2005 2006 2007 2008 2009

'000 % '000 % '000 % '000 % '000 %
New Zealand 14 427 11 13 713 9 13 789 9 14 132 8 13 471 8
Japan 10 289 8 10 879 7 11 214 7 8 692 5 7 253 4
Hong Kong 3 317 2 4 106 3 4 229 3 4 327 3 4 627 3
Singapore 4 936 4 5 228 3 5 156 3 5 274 3 5 713 3
Malaysia 4 756 4 5 045 3 5 276 3 5 967 4 6 776 4
Indonesia 2 957 2 3 419 2 3 373 2 3 574 2 3 886 2
Taiwan 2 003 1 2 349 2 2 682 2 3 279 2 4 303 2
Thailand 2 804 2 2 912 2 3 261 2 3 324 2 4 028 2
Korea 7 796 6 10 577 7 10 824 7 10 465 6 11 957 7
China 11 238 8 14 147 9 14 893 9 16 079 10 19 177 11
India 2 924 2 3 928 3 4 826 3 6 574 4 7 149 4
Other Asia 3 518 3 4 134 3 5 313 3 7 573 5 7 442 4
USA 8 869 7 10 358 7 9 919 6 9 300 6 9 913 6
Canada 3 672 3 4 392 3 4 316 3 4 692 3 4 724 3
United Kingdom 21 602 16 23 371 15 21 318 13 20 846 12 22 577 13
Germany 5 443 4 7 031 5 6 751 4 7 168 4 7 178 4
Scandinavia 2 995 2 3 399 2 3 137 2 3 455 2 3 318 2
France 2 118 2 3 199 2 3 506 2 3 750 2 4 759 3
Italy 1 638 1 2 103 1 1 970 1 2 545 2 2 389 1
Netherlands 1 742 1 1 947 1 2 248 1 2 143 1 2 150 1
Switzerland 1 612 1 1 745 1 1 688 1 1 595 1 1 546 1
Other Europe 6 629 5 7 696 5 7 562 5 9 490 6 8 867 5
Other countries 8 144 6 9 341 6 10 972 7 13 599 8 13 926 8

Holiday 53 103 39 58 523 38 59 437 38 58 899 35 63 278 36
Business 9 534 7 11 310 7 10 407 7 10 475 6 9 871 6
Education 36 932 27 44 835 29 46 263 29 53 250 32 57 193 32
Employment 8 051 6 11 017 7 11 079 7 12 201 7 12 140 7
Other 3 445 3 2 621 2 3 647 2 4 000 2 3 388 2

Holiday 32 472 24 33 464 22 34 548 22 33 269 20 34 388 19
Business 8 977 7 10 630 7 9 876 6 10 098 6 9 514 5
Education 29 904 22 36 997 24 37 434 24 43 157 26 47 729 27
Employment 6 121 5 7 073 5 7 793 5 10 056 6 9 613 5
Other 2 872 2 2 412 2 2 490 2 3 208 2 2 344 1
Backpackers 31 935 24 39 284 25 40 396 26 40 765 24 43 803 25
Total 135 426 100 155 020 100 158 220 100 167 845 100 177 128 100
(a) Total nights in Australia are greater than the sum of nights in the States/Territories (Tables 12, 14, 21, 24, 26 & 27) because nights spent in transit are
included.

Table 6 Visitor nights by country of residence and main purpose of journey,
quarter ended 31 December 2005 – 2009
Quarter ended 31 December
2005 2006 2007 2008 2009

'000 % '000 % '000 % '000 % '000 %
New Zealand 4 109 11 3 864 9 3 505 9 4 101 9 3 666 8
Japan 2 644 7 2 689 6 2 849 7 2 205 5 2 045 4
Hong Kong 888 2 892 2 722 2 1 033 2 911 2
Singapore 1 670 4 1 824 4 1 648 4 1 467 3 1 836 4
Malaysia 1 144 3 1 244 3 1 059 3 1 430 3 1 359 3
Indonesia 722 2 1 091 3 950 2 825 2 1 029 2
Taiwan 463 1 422 1 429 1 809 2 978 2
Thailand 672 2 684 2 722 2 818 2 919 2
Korea 1 793 5 2 797 7 2 250 6 1 998 5 2 258 5
China 2 176 6 3 411 8 2 987 7 3 107 7 3 876 8
India 850 2 993 2 1 347 3 1 861 4 1 623 4
Other Asia 867 2 1 041 2 1 263 3 1 834 4 1 944 4
USA 2 224 6 2 317 5 2 668 7 2 117 5 2 670 6
Canada 1 173 3 1 271 3 1 294 3 1 471 3 1 286 3
United Kingdom 6 650 18 7 853 18 6 278 16 6 504 15 6 793 15
Germany 1 515 4 1 546 4 1 522 4 1 996 5 1 620 4
Scandinavia 874 2 928 2 811 2 951 2 1 054 2
France 562 2 1 032 2 916 2 955 2 1 270 3
Italy 794 2 687 2 623 2 879 2 840 2
Netherlands 576 2 629 1 725 2 574 1 759 2
Switzerland 449 1 639 1 556 1 442 1 437 1
Other Europe 2 032 5 2 312 5 2 157 5 2 716 6 2 925 6
Other countries 2 479 7 2 813 7 3 140 8 3 683 8 3 547 8

Holiday 14 971 40 17 383 40 16 540 41 17 030 39 17 511 38
Business 2 747 7 3 154 7 2 878 7 2 589 6 3 029 7
Education 8 601 23 10 077 23 10 910 27 11 061 25 11 789 26
Employment 2 299 6 2 674 6 1 895 5 3 181 7 2 544 6
Other 691 2 829 2 720 2 774 2 1 012 2

Holiday 9 491 25 10 484 24 10 008 25 10 112 23 10 338 23
Business 2 592 7 2 940 7 2 747 7 2 463 6 2 879 6
Education 6 979 19 8 383 20 8 932 22 9 352 21 9 994 22
Employment 1 685 5 1 617 4 1 466 4 2 482 6 2 055 5
Other 611 2 781 2 485 1 566 1 743 2
Backpackers 8 302 22 10 365 24 9 790 24 10 146 23 10 270 23
Total 37 329 100 42 978 100 40 420 100 43 772 100 45 642 100

Table 7
Visitors by country of residence and main purpose of journey
by first or return visit
First visit Return visit Total visitors

'000 % '000 % '000
New Zealand 64 6 942 94 1 005
Japan 181 54 152 46 332
Hong Kong 43 30 99 70 143
Singapore 45 18 205 82 250
Malaysia 49 25 143 75 192
Indonesia 28 29 69 71 97
Taiwan 56 61 36 39 92
Thailand 28 37 48 63 76
Korea 109 65 59 35 168
China 174 50 177 50 351
India 66 57 51 43 118
Other Asia 54 41 78 59 132
USA 245 54 206 46 450
Canada 61 52 56 48 117
United Kingdom 263 42 362 58 625
Germany 87 56 69 44 156
Scandinavia 48 60 33 40 81
France 56 63 33 37 89
Italy 32 61 21 39 53
Netherlands 25 50 25 50 49
Switzerland 21 52 19 48 41
Other Europe 100 56 79 44 179
Other countries 139 37 239 63 377

Holiday 1 200 50 1 198 50 2 398
Visiting friends & relatives 314 24 979 76 1 294
Business 205 27 551 73 756
Education 163 40 248 60 411
Employment 38 32 79 68 116
Other 55 28 144 72 199

Holiday 907 46 1 075 54 1 982
Business 199 27 547 73 746
Education 120 35 227 65 347
Employment 27 27 71 73 98
Other 48 26 136 74 184
Backpackers 386 68 184 32 570
Total 1 975 38 3 199 62 5 175

Total visitors includes ‘not stated’ responses.

Table 8 Visitors by country of residence and main purpose of journey
by type of travel arrangements
Package tour visitors Non-package tour visitors Total

Group tour Non-group Total Group tour Non-group Total visitors
'000 '000 '000 '000 '000 '000 '000
New Zealand 6 93 99 5 901 907 1 005
Japan 51 123 174 4 155 159 332
Hong Kong 6 8 14 2 127 129 143
Singapore 6 16 22 2 226 227 250
Malaysia 5 14 20 1 172 173 192
Indonesia 8 4 12 1 84 85 97
Taiwan 31 6 37 1 55 56 92
Thailand 3 0 4 0 72 73 76
Korea 35 13 49 3 116 119 168
China 131 11 142 5 204 209 351
India 2 7 10 1 106 108 118
Other Asia 2 3 5 1 126 127 132
USA 17 38 55 5 391 396 450
Canada 2 8 10 1 107 108 117
United Kingdom 7 53 60 3 563 565 625
Germany 3 18 21 1 134 135 156
Scandinavia 2 11 13 1 67 67 81
France 2 10 12 1 76 77 89
Italy 1 9 9 0 43 43 53
Netherlands 1 5 7 1 42 42 49
Switzerland 1 6 7 1 32 34 41
Other Europe 3 14 17 1 162 163 179
Other countries 3 19 22 4 351 355 377

Holiday 289 398 687 19 1 692 1 711 2 398
Business 19 35 54 14 688 702 756
Education 9 16 25 4 382 386 411
Employment 0 2 3 2 112 114 116
Other 10 10 20 6 173 179 199

Holiday 286 375 661 15 1 305 1 321 1 982
Business 19 35 54 13 679 692 746
Education 6 12 19 3 326 329 347
Employment 0 2 2 1 95 96 98
Other 9 10 20 6 158 164 184
Backpackers 6 29 35 6 529 535 570
Total 327 491 819 46 4 311 4 356 5 175


by State/Territory visited(a)
New South Wales Victoria Queensland South Australia

'000 % '000 % '000 % '000 %
New Zealand 357 13 231 15 398 20 37 10
Japan 130 5 40 3 205 10 9 2
Hong Kong 84 3 39 3 38 2 10 3
Singapore 73 3 75 5 43 2 11 3
Malaysia 43 2 73 5 41 2 10 3
Indonesia 43 2 37 2 16 1 3 1
Taiwan 60 2 26 2 50 3 5 1
Thailand 43 2 22 1 8 0 4 1
Korea 132 5 33 2 62 3 6 2
China 236 9 163 11 153 8 14 4
India 55 2 51 3 27 1 4 1
Other Asia 59 2 42 3 21 1 7 2
USA 305 11 130 8 157 8 33 9
Canada 83 3 38 2 51 3 13 4
United Kingdom 377 14 201 13 247 13 73 20
Germany 108 4 59 4 81 4 32 9
Scandinavia 54 2 29 2 41 2 10 3
France 61 2 29 2 44 2 15 4
Italy 37 1 24 2 25 1 10 3
Netherlands 32 1 22 1 24 1 9 2
Switzerland 28 1 16 1 20 1 9 3
Other Europe 119 4 64 4 73 4 19 5
Other countries 191 7 89 6 144 7 18 5

Holiday 1 383 51 734 48 1 245 63 199 55
Visiting friends & relatives 585 22 365 24 366 19 79 22
Business 391 14 220 14 165 8 36 10
Education 208 8 144 9 119 6 31 9
Employment 50 2 31 2 32 2 9 3
Other 94 3 36 2 41 2 7 2

Holiday 1 046 39 541 35 964 49 121 34
Business 385 14 217 14 161 8 36 10
Education 158 6 111 7 76 4 22 6
Employment 38 1 23 2 22 1 6 2
Other 82 3 32 2 34 2 4 1
Backpackers 447 16 259 17 370 19 99 27
Total 2 711 100 1 531 100 1 968 100 361 100

Base: All visitors aged 15 years and over. Continued...
Note: Rounded shares may sum to more than 100.
Visitors by State or Territory sum to more than total visitors because some visitors stopover in more than one State or Territory.
(a) Visitors who spent at least one night in the State/Territory.

Table 9 (continued) Visitors by country of residence and main purpose of journey
by State/Territory visited(a)
Australian
Western Australia Tasmania Northern Territory Capital Territory
'000 % '000 % '000 % '000 %
New Zealand 64 9 13 10 18 5 14 9
Japan 24 4 5 4 26 8 4 3
Hong Kong 12 2 5 4 4 1 3 2
Singapore 75 11 5 4 8 2 4 2
Malaysia 59 8 5 4 3 1 5 3
Indonesia 23 3 1 1 2 1 2 2
Taiwan 6 1 4 3 4 1 4 2
Thailand 11 2 2 2 1 0 3 2
Korea 10 1 3 2 4 1 6 4
China 9 1 6 4 1 0 11 7
India 14 2 2 1 1 0 4 3
Other Asia 17 3 1 1 7 2 5 4
USA 42 6 16 12 33 10 18 12
Canada 17 2 6 4 11 3 6 4
United Kingdom 157 23 22 16 65 19 23 15
Germany 27 4 9 7 39 12 10 6
Scandinavia 12 2 6 4 12 3 5 3
France 13 2 4 3 22 7 4 2
Italy 7 1 3 2 16 5 2 1
Netherlands 10 1 3 2 11 3 4 2
Switzerland 10 1 3 2 13 4 3 2
Other Europe 27 4 6 4 23 7 8 5
Other countries 48 7 8 5 13 4 9 6

Holiday 318 46 77 55 255 76 72 47
Business 86 12 12 8 21 6 20 13
Education 46 7 15 10 16 5 20 13
Employment 30 4 3 2 11 3 4 2
Other 18 3 1 1 8 2 3 2

Holiday 243 35 49 35 151 45 46 30
Business 85 12 12 8 21 6 19 12
Education 37 5 8 6 4 1 15 10
Employment 25 4 2 2 8 2 2 2
Other 16 2 1 1 5 2 2 1
Backpackers 103 15 39 28 126 38 36 23
Total 694 100 139 100 336 100 155 100

Visitors by State or Territory sum to more than total visitors because some visitors stopover in more than one State or Territory.
(a) Visitors who spent at least one night in the State/Territory.

(a)
for selected regions
Tropical North
Sydney Melbourne Brisbane Gold Coast Queensland
'000 '000 '000 '000 '000
New Zealand 314 206 156 204 34
Japan 125 38 28 116 89
Hong Kong 83 38 20 16 14
Singapore 71 72 25 22 3
Malaysia 39 71 16 27 1
Indonesia 41 36 9 8 1
Taiwan 59 25 34 24 7
Thailand 40 21 4 3 1
Korea 129 32 33 32 12
China 231 162 63 102 41
India 54 49 14 11 8
Other Asia 56 40 15 5 3
USA 287 122 61 33 83
Canada 77 34 29 15 25
United Kingdom 348 178 139 78 121
Germany 102 55 50 18 48
France 59 28 26 11 25
Italy 35 23 11 5 15
Other Europe 111 60 42 22 39

Holiday 1 328 698 495 589 528
Visiting friends & relatives 521 328 198 125 49
Business 374 209 112 36 23
Education 192 139 68 44 31
Other 90 34 23 12 11

Holiday 1 002 510 304 483 343
Business 369 206 109 36 22
Education 144 107 44 26 11
Other 78 30 19 9 6
Backpackers 430 253 245 139 224
Total 2 550 1 437 913 813 650

Note: Numbers sum to more than total visitors because some visitors stopover in more than one region.
(a) Visitors who spent at least one night in the region.

(a)
Adelaide Perth Hobart Darwin Alice Springs

'000 '000 '000 '000 '000
New Zealand 34 58 9 14 5
Japan 7 23 4 3 3
Hong Kong 9 12 5 1 3
Singapore 11 74 4 6 1
Malaysia 10 59 5 3 0
Indonesia 3 22 1 2 0
Taiwan 5 6 4 2 3
Thailand 4 11 1 1 0
Korea 6 10 2 2 3
China 14 9 4 0 0
India 3 13 0 1 0
Other Asia 6 16 0 6 0
USA 30 40 13 12 18
Canada 11 17 5 6 6
United Kingdom 65 154 17 28 38
Germany 29 26 8 23 23
France 15 12 3 12 17
Italy 9 7 3 6 9
Other Europe 18 25 5 13 10

Holiday 182 310 68 114 137
Business 34 82 7 17 2
Education 29 45 11 8 9
Other 6 18 1 7 3

Holiday 109 237 43 55 67
Business 33 81 7 17 2
Education 21 37 6 2 2
Other 4 16 1 4 1
Backpackers 93 99 35 71 85
Total 328 670 112 166 166

Note: Numbers sum to more than total visitors because some visitors stopover in more than one region.
(a) Visitors who spent at least one night in the region.

by type of transport used between stopovers
Self-drive van, Taxi or Long

Private or motor-home or chauffeur distance
company car Rental car campervan driven hire car Aircraft train
'000 '000 '000 '000 '000 '000
New Zealand 96 89 6 6 98 28
Japan 14 5 0 2 105 5
Hong Kong 9 9 0 3 35 4
Singapore 15 24 1 3 35 2
Malaysia 14 11 0 1 30 3
Indonesia 5 1 0 1 22 1
Taiwan 7 6 0 0 32 3
Thailand 6 2 0 0 13 1
Korea 18 2 0 1 61 8
China 21 4 0 2 147 2
India 10 2 0 1 26 1
Other Asia 19 2 0 1 24 3
USA 50 42 3 5 160 17
Canada 20 15 3 2 52 9
United Kingdom 121 87 24 7 259 36
Germany 23 28 15 1 76 15
Scandinavia 12 13 4 1 36 8
France 15 15 7 2 42 6
Italy 6 11 1 0 29 3
Netherlands 9 10 5 1 23 4
Switzerland 7 10 5 1 21 2
Other Europe 31 23 8 4 72 11
Other countries 47 18 4 3 88 8

Holiday 223 297 73 23 907 110
Business 36 29 1 10 159 5
Education 55 16 4 8 106 17
Employment 19 5 2 2 37 5
Other 9 3 1 1 22 2

Holiday 147 228 37 16 651 52
Business 34 28 1 9 154 3
Education 39 7 1 6 57 7
Employment 14 3 0 2 26 2
Other 7 3 0 1 16 1
Backpackers 113 90 43 11 355 81
Total 573 427 89 49 1 485 178


by type of transport used between stopovers
Hotel or motel Four

Long distance Ship, boat Local public shuttle/ Charter/ wheel
coach or bus or ferry transport courtesy bus tour bus drive Other
'000 '000 '000 '000 '000 '000 '000
New Zealand 13 9 15 3 9 1 2
Japan 7 4 11 1 9 0 2
Hong Kong 3 1 2 1 2 0 1
Singapore 2 3 2 1 3 0 0
Malaysia 5 1 5 1 4 0 0
Indonesia 1 1 2 0 2 0 0
Taiwan 3 3 5 1 13 0 0
Thailand 2 1 2 0 1 0 0
Korea 11 2 8 1 4 0 0
China 5 2 2 1 36 0 1
India 2 1 3 0 1 0 0
Other Asia 1 0 3 0 1 0 0
USA 21 21 9 3 19 1 2
Canada 13 9 5 2 6 1 1
United Kingdom 68 46 23 4 38 3 8
Germany 26 18 6 1 21 1 3
Scandinavia 17 12 5 0 9 0 1
France 13 9 5 0 8 1 1
Italy 7 8 3 0 7 0 0
Netherlands 8 7 2 1 8 0 0
Switzerland 8 7 1 0 6 0 1
Other Europe 21 13 7 1 10 1 2
Other countries 12 6 7 1 3 1 1

Holiday 208 142 81 17 180 8 20
Visiting friends & relatives 24 21 20 1 13 1 2
Business 4 5 6 3 7 0 1
Education 24 12 20 1 15 1 3
Employment 7 4 5 0 3 0 1
Other 4 2 1 0 2 0 0

Holiday 45 52 32 12 112 3 5
Business 3 5 5 3 7 0 1
Education 7 2 12 0 6 0 1
Employment 2 2 3 0 1 0 0
Other 0 1 1 0 1 0 0
Backpackers 199 109 63 6 85 6 19
Total 270 186 132 23 219 10 27


Table 12 Visitor nights by country of residence and main purpose of journey
by State/Territory visited
New South
Wales Victoria Queensland South Australia Western Australia
'000 % '000 % '000 % '000 % '000 %
New Zealand 3 609 6 2 097 5 5 167 13 385 5 1 641 8
Japan 2 380 4 1 026 3 2 393 6 256 4 867 4
Hong Kong 1 662 3 1 091 3 708 2 299 4 461 2
Singapore 1 363 2 1 996 5 527 1 179 2 1 423 7
Malaysia 830 1 2 498 7 580 1 448 6 1 827 9
Indonesia 1 280 2 1 258 3 346 1 76 1 678 3
Taiwan 1 256 2 482 1 1 685 4 92 1 520 2
Thailand 1 657 3 1 065 3 259 1 145 2 635 3
Korea 5 594 9 1 232 3 3 609 9 272 4 758 4
China 8 552 14 6 327 16 1 846 5 1 168 16 428 2
India 2 095 3 3 307 9 871 2 111 2 605 3
Other Asia 2 585 4 1 990 5 803 2 409 6 1 268 6
USA 3 916 6 1 855 5 2 115 5 397 5 903 4
Canada 1 704 3 740 2 1 270 3 209 3 484 2
United Kingdom 7 462 12 3 663 10 5 467 14 1 070 15 3 805 18
Germany 2 178 4 967 3 2 240 6 326 5 822 4
Scandinavia 976 2 607 2 1 078 3 89 1 290 1
France 1 494 2 760 2 1 355 3 239 3 525 2
Italy 952 2 631 2 443 1 161 2 73 0
Netherlands 724 1 325 1 523 1 58 1 327 2
Switzerland 457 1 155 0 479 1 68 1 236 1
Other Europe 3 571 6 1 506 4 1 932 5 366 5 1 031 5
Other countries 4 995 8 2 787 7 3 378 9 402 6 1 785 8

Holiday 20 643 34 9 629 25 19 586 50 2 130 29 7 301 34
Business 3 560 6 2 444 6 1 188 3 428 6 1 725 8
Education 21 818 36 15 708 41 9 042 23 2 731 38 4 758 22
Employment 3 558 6 2 309 6 2 392 6 556 8 2 608 12
Other 1 295 2 625 2 694 2 132 2 444 2

Holiday 11 746 19 5 793 15 9 581 25 1 177 16 4 285 20
Business 3 390 6 2 375 6 1 152 3 423 6 1 670 8
Education 18 672 30 13 822 36 6 395 16 2 347 32 4 088 19
Employment 2 870 5 1 747 5 1 847 5 403 6 2 170 10
Other 1 014 2 539 1 303 1 74 1 329 2
Backpackers 13 566 22 6 701 17 14 121 36 1 604 22 4 539 21
Total 61 293 100 38 368 100 39 075 100 7 225 100 21 391 100

Table 12 (continued) Visitor nights by country of residence and main purpose of journey
by State/Territory visited
Australian
Tasmania Northern Territory Capital Territory Total nights(a)
'000 % '000 % '000 % '000 %
New Zealand 125 5 321 9 72 2 13 418 8
Japan 114 4 80 2 131 4 7 246 4
Hong Kong 82 3 67 2 255 8 4 624 3
Singapore 68 3 59 2 96 3 5 710 3
Malaysia 369 14 61 2 158 5 6 772 4
Indonesia 6 0 46 1 195 6 3 884 2
Taiwan 133 5 83 2 47 2 4 298 2
Thailand 111 4 93 3 61 2 4 027 2
Korea 143 5 159 4 181 6 11 948 7
China 233 9 29 1 589 20 19 173 11
India 26 1 51 1 81 3 7 147 4
Other Asia 67 3 167 5 151 5 7 441 4
USA 155 6 278 8 208 7 9 827 6
Canada 118 4 130 4 43 1 4 697 3
United Kingdom 283 11 541 15 164 5 22 455 13
Germany 136 5 359 10 88 3 7 118 4
Scandinavia 70 3 95 3 89 3 3 294 2
France 70 3 244 7 47 2 4 734 3
Italy 22 1 92 3 10 0 2 383 1
Netherlands 51 2 116 3 8 0 2 132 1
Switzerland 52 2 78 2 11 0 1 536 1
Other Europe 65 2 300 8 55 2 8 826 5
Other countries 141 5 151 4 266 9 13 906 8

Holiday 945 36 2 181 61 469 16 62 886 36
Visiting friends & relatives 460 17 284 8 421 14 31 211 18
Business 91 3 297 8 110 4 9 842 6
Education 1 001 38 280 8 1 827 61 57 167 32
Employment 107 4 422 12 161 5 12 113 7
Other 35 1 134 4 18 1 3 378 2

Holiday 477 18 903 25 270 9 34 233 19
Business 90 3 294 8 92 3 9 487 5
Education 728 28 146 4 1 526 51 47 724 27
Employment 98 4 318 9 139 5 9 593 5
Other 30 1 40 1 11 0 2 340 1
Backpackers 784 30 1 645 46 558 19 43 517 25
Total 2 639 100 3 598 100 3 005 100 176 597 100
(a) Total nights are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

Tropical North
Sydney Melbourne Brisbane Gold Coast Queensland
'000 '000 '000 '000 '000
New Zealand 2 799 1 606 1 356 2 103 311
Japan 2 172 910 640 905 576
Hong Kong 1 564 1 041 486 79 61
Singapore 1 307 1 863 323 107 15
Malaysia 661 2 293 376 154 4
Indonesia 1 090 1 218 158 91 31
Taiwan 1 176 430 1 210 204 129
Thailand 1 418 1 000 156 27 21
Korea 5 155 1 095 1 964 459 521
China 7 793 6 225 1 172 426 125
India 2 006 3 166 515 119 83
Other Asia 2 370 1 876 568 24 40
USA 3 078 1 565 590 425 484
Canada 1 184 570 412 161 248
United Kingdom 5 893 2 818 1 854 735 1 107
Germany 1 666 667 583 213 651
Scandinavia 734 529 216 177 304
France 1 189 611 441 116 339
Italy 808 533 104 98 134
Netherlands 531 237 111 61 168
Switzerland 297 110 117 57 107
Other Europe 3 075 1 319 689 386 396
Other countries 4 262 2 557 1 518 587 357

Holiday 17 034 7 956 5 889 3 908 4 525
Business 3 065 2 201 607 172 114
Education 19 344 15 045 5 130 1 765 732
Employment 3 042 2 013 911 391 222
Other 1 199 549 186 161 187

Holiday 10 186 4 796 2 622 3 030 1 975
Business 2 906 2 138 587 171 105
Education 16 795 13 362 3 957 1 222 424
Employment 2 450 1 580 684 376 124
Other 950 472 69 129 57
Backpackers 10 688 5 638 5 002 1 550 3 153
Total 52 226 34 237 15 558 7 715 6 213


Adelaide Perth Hobart Darwin Alice Springs

'000 '000 '000 '000 '000
New Zealand 293 875 64 190 60
Japan 158 735 65 18 18
Hong Kong 287 447 54 20 10
Singapore 162 1 318 39 32 3
Malaysia 444 1 792 238 52 0
Indonesia 76 626 4 39 1
Taiwan 59 406 29 38 13
Thailand 133 504 48 91 0
Korea 195 672 80 58 60
China 1 163 423 196 26 0
India 109 552 5 27 24
Other Asia 399 987 11 50 1
USA 312 706 80 79 117
Canada 170 361 66 72 28
United Kingdom 856 3 026 125 212 123
Germany 248 473 57 156 78
France 201 297 23 120 70
Italy 110 60 14 32 23
Other Europe 321 786 43 149 92

Holiday 1 543 5 307 385 907 558
Business 358 1 074 55 159 25
Education 2 648 4 595 631 166 41
Employment 464 1 832 68 218 128
Other 90 366 24 77 21

Holiday 876 3 321 217 356 190
Business 354 1 057 54 158 24
Education 2 272 3 995 443 83 13
Employment 339 1 540 62 163 106
Other 61 277 22 34 1
Backpackers 1 246 3 187 385 745 448
Total 6 136 17 006 1 425 1 674 821


by type of accommodation used
Caravan park/ Caravan/

Hotel, resort, Rented house/ commercial camping by the
motel, motor Backpacker apartment/ Home of friend camping side
inn hotel/hostel flat/unit or relative ground of the road
'000 '000 '000 '000 '000 '000
New Zealand 2 892 271 3 022 5 444 315 38
Japan 1 219 477 2 925 657 41 19
Hong Kong 511 123 2 006 906 12 1
Singapore 1 012 71 2 268 966 17 9
Malaysia 610 153 3 483 1 699 9 0
Indonesia 355 19 1 792 863 0 7
Taiwan 329 399 2 117 634 70 7
Thailand 241 45 2 265 873 8 1
Korea 768 729 7 169 1 296 234 4
China 1 603 64 11 240 4 006 2 0
India 840 68 3 652 2 111 11 1
Other Asia 347 38 3 207 2 915 7 0
USA 2 505 603 2 226 2 788 96 72
Canada 719 751 1 157 1 325 98 85
United Kingdom 2 965 3 929 4 646 8 732 671 202
Germany 935 1 975 1 139 1 213 510 160
Scandinavia 439 832 781 614 84 43
France 376 1 343 1 168 672 356 190
Italy 357 304 853 589 54 23
Netherlands 326 587 321 542 156 63
Switzerland 297 239 121 270 193 55
Other Europe 850 1 511 3 124 2 129 238 68
Other countries 1 303 532 4 488 5 011 149 76

Holiday 12 187 12 212 15 703 14 313 2 652 844
Business 4 895 59 2 403 876 36 12
Education 1 295 1 330 36 460 3 731 161 79
Employment 909 741 7 263 1 300 157 49
Other 451 315 1 406 428 77 69

Holiday 11 104 na 7 983 11 125 1 211 213
Visiting friends & relatives 1 997 na 1 789 24 813 217 48
Business 4 845 na 2 258 857 28 11
Education 1 094 na 31 718 3 383 54 17
Employment 793 na 6 347 1 015 88 4
Other 426 na 1 091 339 9 8
Backpackers 1 538 15 064 13 980 4 723 1 725 827
Total 21 796 15 064 65 167 46 255 3 332 1 128

na Not applicable. Continued...

by type of accommodation used
Boat,
Guest house, houseboat,
bed and cabin cruiser Educational Total
breakfast or cruise ship institution Homestay Other nights(a)
'000 '000 '000 '000 '000 '000
New Zealand 62 73 138 79 743 13 418
Japan 25 3 248 1 340 81 7 246
Hong Kong 27 2 483 492 12 4 624
Singapore 18 28 495 269 265 5 710
Malaysia 5 2 524 104 45 6 772
Indonesia 21 19 216 356 52 3 884
Taiwan 4 2 126 416 81 4 298
Thailand 8 2 153 288 74 4 027
Korea 69 1 211 1 189 217 11 948
China 31 8 519 1 141 71 19 173
India 28 8 180 123 92 7 147
Other Asia 17 6 276 310 194 7 441
USA 76 83 953 120 233 9 827
Canada 49 58 242 55 126 4 697
United Kingdom 147 129 264 162 377 22 455
Germany 100 36 117 655 236 7 118
Scandinavia 9 40 273 137 36 3 294
France 50 54 95 337 77 4 734
Italy 27 10 46 106 14 2 383
Netherlands 19 17 21 44 36 2 132
Switzerland 8 8 16 324 5 1 536
Other Europe 116 42 198 366 166 8 826
Other countries 51 30 738 1 108 360 13 906

Holiday 577 338 252 1 811 1 322 62 886
Business 67 144 77 160 796 9 842
Education 108 23 6 040 7 079 230 57 167
Employment 60 130 116 234 925 12 113
Other 48 8 30 185 222 3 378

Holiday 303 184 177 740 530 34 233
Business 67 143 65 108 788 9 487
Education 75 8 4 666 5 876 207 47 724
Employment 35 76 101 133 774 9 593
Other 36 2 22 121 147 2 340
Backpackers 352 238 1 486 2 502 1 059 43 517
Total 967 661 6 531 9 519 3 592 176 597

(a) Total nights in accommodation are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

Table 15 Expenditure for package tour visitors by country of residence
and main purpose of journey by expenditure category

Number of
Other Expenditure package
Package tour(a) pre-payments within Australia tour
Total Average Total Average Total Average Total Average visitors
$million $ $million $ $million $ $million $ '000
New Zealand 118 1 190 8 83 93 939 219 2 213 99
Japan 525 3 018 13 76 163 939 701 4 032 174
Hong Kong 27 1 932 2 138 21 1 528 50 3 597 14
Singapore 36 1 617 1 61 17 747 54 2 425 22
Malaysia 32 1 647 0 18 13 652 45 2 317 20
Indonesia 28 2 336 1 113 14 1 205 43 3 653 12
Taiwan 78 2 113 0 7 23 630 101 2 750 37
Thailand 8 2 011 2 415 8 2 005 17 4 431 4
Korea 121 2 481 1 23 43 881 165 3 386 49
China 451 3 180 9 66 255 1 799 716 5 045 142
India 34 3 544 0 21 7 702 41 4 267 10
Other Asia 10 1 997 0 58 4 881 14 2 936 5
USA 338 6 192 16 288 68 1 238 421 7 718 55
Canada 57 5 959 2 217 15 1 592 75 7 768 10
United Kingdom 346 5 797 7 124 96 1 613 450 7 534 60
Germany 138 6 623 4 202 52 2 484 194 9 310 21
Scandinavia 71 5 304 1 63 27 2 034 100 7 401 13
France 71 5 891 2 201 22 1 806 95 7 897 12
Italy 77 8 067 1 60 13 1 330 90 9 456 9
Netherlands 43 6 369 0 71 17 2 544 61 8 984 7
Switzerland 71 9 942 3 391 20 2 834 93 13 167 7
Other Europe 105 6 343 5 294 36 2 159 145 8 795 17
Other countries 68 3 075 23 1 051 42 1 897 133 6 023 22

Holiday 2 396 3 487 48 70 840 1 223 3 284 4 779 687
Business 153 2 828 11 199 63 1 164 227 4 191 54
Education 147 5 860 42 1 659 97 3 892 286 11 412 25
Employment 6 2 459 0 15 4 1 406 10 3 880 3
Other 55 2 726 2 86 24 1 202 81 4 014 20

Holiday 2 286 3 458 41 62 746 1 128 3 073 4 648 661
Business 152 2 834 11 198 63 1 167 226 4 200 54
Education 92 4 941 31 1 680 64 3 443 188 10 064 19
Employment 5 2 224 0 20 2 913 6 3 157 2
Other 54 2 728 2 89 23 1 171 78 3 987 20
Backpackers 171 4 911 17 484 133 3 821 321 9 216 35
Total 2 852 3 484 104 127 1 069 1 306 4 025 4 917 819
(a) Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in Australia
and other countries.

Table 16 Expenditure for non-package tour visitors by country of residence and main
purpose of journey by expenditure category

Pre-paid
international Other Expenditure Number of
airfares(a) pre-payments within Australia non-package
Total Average Total Average Total Average Total Average tour visitors
$million $ $million $ $million $ $million $ '000
New Zealand 441 487 136 150 1 155 1 274 1 732 1 910 907
Japan 266 1 677 99 623 440 2 772 805 5 072 159
Hong Kong 133 1 031 70 542 432 3 359 635 4 932 129
Singapore 204 897 154 677 658 2 892 1 016 4 467 227
Malaysia 136 790 157 909 643 3 721 936 5 419 173
Indonesia 79 924 85 1 002 324 3 804 488 5 730 85
Taiwan 65 1 167 34 619 273 4 910 372 6 695 56
Thailand 73 1 011 54 742 292 4 019 419 5 771 73
Korea 150 1 256 97 810 833 6 977 1 080 9 043 119
China 232 1 108 222 1 063 1 597 7 644 2 051 9 815 209
India 145 1 341 113 1 048 475 4 408 733 6 797 108
Other Asia 138 1 089 91 718 515 4 058 745 5 865 127
USA 813 2 053 195 494 938 2 369 1 946 4 916 396
Canada 242 2 247 48 446 389 3 613 679 6 305 108
United Kingdom 1 171 2 071 141 249 1 628 2 880 2 940 5 200 565
Germany 334 2 470 63 466 460 3 404 857 6 340 135
Scandinavia 170 2 520 20 302 273 4 057 464 6 879 67
France 171 2 223 21 268 304 3 947 495 6 438 77
Italy 111 2 560 16 361 171 3 938 298 6 859 43
Netherlands 114 2 693 13 303 149 3 522 277 6 519 42
Switzerland 95 2 838 29 871 137 4 063 261 7 772 34
Other Europe 372 2 286 51 316 724 4 456 1 148 7 059 163
Other countries 600 1 691 132 371 1 120 3 155 1 853 5 217 355

Holiday 2 550 1 490 500 292 4 827 2 821 7 877 4 603 1 711
Business 1 135 1 617 154 220 1 339 1 908 2 629 3 745 702
Education 519 1 345 1 223 3 167 4 739 12 269 6 481 16 781 386
Employment 148 1 298 5 40 890 7 822 1 043 9 160 114
Other 280 1 565 34 192 268 1 498 582 3 256 179

Holiday 1 790 1 355 411 311 2 802 2 121 5 002 3 787 1 321
Business 1 119 1 617 151 219 1 311 1 895 2 581 3 730 692
Education 408 1 243 1 036 3 152 4 087 12 441 5 531 16 836 329
Employment 123 1 282 3 36 727 7 563 853 8 880 96
Other 254 1 546 30 185 206 1 256 490 2 987 164
Backpackers 1 014 1 895 292 546 3 042 5 685 4 349 8 126 535
Total 6 255 1 436 2 041 469 13 931 3 198 22 228 5 103 4 356
Note: Non-package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour.
(a) Excludes international airfares purchased in Australia.

Table 17 Average expenditure for all visitors(a) by country of residence and
main purpose of journey by expenditure item
International
Pre-paid airfares Other Self-drive cars,
Package international Organised bought in Domestic transport rent-a-cars,
tour airfares tours Australia airfares fares campervans
Country of residence $ $ $ $ $ $ $
New Zealand 117 439 24 25 15 56 56

Japan 1 578 800 208 43 36 68 22
Hong Kong 190 930 97 47 44 111 40
Singapore 144 817 34 22 27 92 67
Malaysia 168 709 32 58 31 90 36
Indonesia 285 811 23 71 27 123 36
Taiwan 842 702 102 55 51 117 28
Thailand 100 960 22 54 30 164 32
Korea 721 891 101 144 77 216 20
China 1 286 660 61 214 24 133 8
India 293 1 231 37 115 37 211 21
Other Asia 74 1 049 17 106 28 157 14
USA 751 1 804 168 36 79 107 72
Canada 489 2 062 236 76 136 138 117
United Kingdom 554 1 873 194 55 97 137 119
Germany 884 2 140 313 46 136 156 250
Scandinavia 883 2 101 275 98 125 187 87
France 798 1 922 227 76 137 166 129
Italy 1 448 2 100 227 42 171 165 102
Netherlands 874 2 324 393 37 116 134 232
Switzerland 1 733 2 343 404 31 136 149 396
Other Europe 585 2 076 217 98 135 199 120
Other countries 180 1 592 54 71 53 125 52

Holiday 999 1 063 193 36 72 107 99
Business 203 1 501 19 28 32 104 58
Education 357 1 263 116 373 88 366 42
Employment 56 1 269 95 326 119 279 78
Other 277 1 406 48 30 23 72 17

Holiday 1 154 903 124 22 38 71 86
Business 204 1 500 17 27 31 104 55
Education 266 1 176 60 396 45 360 30
Employment 46 1 255 55 332 86 261 78
Other 292 1 380 19 24 13 57 12
Backpackers 300 1 779 476 120 233 281 145
Total 551 1 209 116 65 59 117 70

(a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is
calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had
expenditure on that item.

Table 17 (continued) Average expenditure for all visitors(a) by country of residence and
Petrol and oil

for self-drive Shopping - Shopping - Horse racing
cars or other items for use items to take Total Food, drink and and
vehicles in Australia home shopping accommodation gambling Entertainment
Country of residence $ $ $ $ $ $ $
New Zealand 31 58 234 292 680 19 47
Japan 14 66 352 418 826 27 35
Hong Kong 34 115 273 388 1 587 44 87
Singapore 36 120 275 395 1 268 39 50
Malaysia 45 192 297 488 1 447 43 76
Indonesia 25 135 368 502 1 624 33 58
Taiwan 53 135 377 513 1 410 42 57
Thailand 32 168 354 523 1 901 13 88
Korea 73 279 389 668 2 626 82 71
China 39 243 909 1 152 1 755 71 85
India 54 220 252 472 2 023 18 62
Other Asia 65 241 373 614 1 697 32 66
USA 34 68 212 280 1 266 14 69
Canada 97 121 216 338 1 923 16 110
United Kingdom 69 129 183 312 1 699 18 99
Germany 136 116 186 302 1 786 5 102
Scandinavia 76 160 304 465 1 966 16 118
France 148 188 226 415 2 070 7 116
Italy 73 122 312 434 1 968 4 106
Netherlands 135 145 219 364 1 821 9 111
Switzerland 192 155 257 413 1 915 5 105
Other Europe 94 223 301 524 2 429 12 153
Other countries 56 157 365 522 1 444 20 81

Holiday 58 87 367 453 1 256 31 83
Business 25 54 207 262 1 217 22 26
Education 108 577 367 944 4 911 41 201
Employment 182 478 264 742 4 268 39 150
Other 22 75 139 214 689 18 25

Holiday 40 61 395 456 928 31 66
Business 25 53 208 261 1 214 22 25
Education 110 586 380 966 4 889 41 194
Employment 167 466 267 733 4 042 30 132
Other 14 65 141 205 565 17 17
Backpackers 130 247 235 482 2 981 31 171
Total 53 132 312 445 1 442 27 75


Table 17 (continued) Average expenditure for all visitors(a) by country of residence and

Total excluding
Phone, package tours
internet, fax and pre-paid
Motor Education and/or international Total
vehicles fees postage Other(b) Total airfares visitors
Country of residence $ $ $ $ $ $ '000
New Zealand 41 33 20 43 1 940 1 384 1 005
Japan 22 365 31 37 4 528 2 150 332
Hong Kong 42 1 036 65 60 4 801 3 681 143
Singapore 124 1 086 44 41 4 284 3 323 250
Malaysia 202 1 555 72 53 5 104 4 227 192
Indonesia 66 1 626 97 69 5 477 4 381 97
Taiwan 55 984 63 50 5 124 3 580 92
Thailand 28 1 580 102 75 5 704 4 644 76
Korea 152 1 364 115 81 7 400 5 788 168
China 345 1 893 88 74 7 886 5 941 351
India 161 1 665 99 89 6 588 5 065 118
Other Asia 236 1 418 121 66 5 757 4 635 132
USA 88 386 41 60 5 255 2 700 450
Canada 68 484 65 69 6 425 3 874 117
United Kingdom 54 28 57 58 5 423 2 996 625
Germany 123 243 65 50 6 737 3 712 156
Scandinavia 29 402 83 57 6 966 3 982 81
France 113 176 85 51 6 636 3 915 89
Italy 19 325 66 73 7 325 3 777 53
Netherlands 115 69 60 63 6 857 3 660 49
Switzerland 234 544 64 48 8 712 4 636 41
Other Europe 109 280 102 84 7 219 4 559 179
Other countries 181 665 76 92 5 264 3 493 377

Holiday 51 82 42 28 4 654 2 591 2 398
Business 71 30 43 138 3 777 2 073 756
Education 413 6 816 273 142 16 454 14 835 411
Employment 875 130 253 182 9 041 7 716 116
Other 157 207 37 90 3 333 1 650 199

Holiday 34 74 25 22 4 075 2 018 1 982
Business 72 28 42 137 3 764 2 060 746
Education 444 7 077 273 145 16 472 15 030 347
Employment 970 138 246 191 8 761 7 460 98
Other 158 203 30 87 3 094 1 422 184
Backpackers 145 709 138 71 8 193 6 114 570
Total 107 618 59 59 5 073 3 313 5 175

(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.

Table 18 Average expenditure by visitors with expenditure on item(a)
by country of residence and main purpose of journey by expenditure item
Pre-paid International Other

Package international Organised airfares bought in Domestic transport
tour airfares tours Australia airfares fares
Country of residence $ $ $ $ $ $
New Zealand 1 190 487 250 482 258 81
Japan 3 018 1 677 423 743 440 119
Hong Kong 1 932 1 031 466 1 171 345 147
Singapore 1 617 897 234 801 357 128
Malaysia 1 647 790 264 729 261 131
Indonesia 2 336 924 237 773 299 177
Taiwan 2 113 1 167 475 769 391 230
Thailand 2 011 1 011 188 892 247 233
Korea 2 481 1 256 377 990 381 322
China 3 180 1 108 551 1 184 316 272
India 3 544 1 341 352 1 159 351 296
Other Asia 1 997 1 089 243 1 011 266 242
USA 6 192 2 053 565 813 422 137
Canada 5 959 2 247 679 945 444 166
United Kingdom 5 797 2 071 585 969 363 166
Germany 6 623 2 470 761 816 417 190
Scandinavia 5 304 2 520 603 970 388 213
France 5 891 2 223 668 862 441 202
Italy 8 067 2 560 641 903 535 202
Netherlands 6 369 2 693 888 826 377 170
Switzerland 9 942 2 838 858 1 051 483 174
Other Europe 6 343 2 286 675 1 063 454 241
Other countries 3 075 1 691 409 1 175 371 168

Holiday 3 487 1 490 550 734 390 151
Business 2 828 1 617 281 1 201 423 138
Education 5 860 1 345 524 1 087 395 397
Employment 2 459 1 298 610 1 035 512 354
Other 2 726 1 565 541 680 310 106

Holiday 3 458 1 355 420 718 341 108
Business 2 834 1 617 265 1 188 424 138
Education 4 941 1 243 393 1 101 325 395
Employment 2 224 1 282 541 1 097 508 347
Other 2 728 1 546 309 676 287 86
Backpackers 4 911 1 895 807 804 436 297
Total 3 484 1 436 514 915 379 164

calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international
visitors.

Table 18 (continued) Average expenditure by visitors with expenditure on item(a)
Petrol and oil

Self-drive cars, for self-drive Shopping - Shopping - Food,
rent-a-cars, cars or other items for use items to take Total drink and
campervans vehicles in Australia home shopping accommodation
New Zealand 316 102 150 319 356 713
Japan 368 186 235 386 447 871
Hong Kong 363 175 360 341 441 1 649
Singapore 308 125 400 337 452 1 314
Malaysia 237 171 483 349 533 1 521
Indonesia 380 144 395 436 549 1 799
Taiwan 360 379 471 411 542 1 591
Thailand 410 216 545 421 595 2 097
Korea 427 489 674 462 727 2 821
China 242 477 790 1 066 1 283 2 153
India 324 454 675 365 595 2 491
Other Asia 291 371 642 486 737 1 954
USA 437 143 188 264 325 1 320
Canada 575 279 262 279 391 1 986
United Kingdom 520 175 262 243 361 1 737
Germany 908 352 251 247 362 1 815
Scandinavia 474 229 294 395 526 1 997
France 528 385 416 282 458 2 153
Italy 521 235 323 395 491 2 042
Netherlands 733 302 284 275 408 1 882
Switzerland 1 286 423 287 309 460 1 960
Other Europe 590 282 439 385 601 2 521
Other countries 509 261 432 474 618 1 593

Holiday 483 203 223 430 497 1 315
Business 551 189 234 306 354 1 312
Education 388 456 818 473 1 012 5 005
Employment 536 491 809 404 872 4 487
Other 293 199 301 234 318 739

Holiday 455 153 179 455 500 981
Business 531 189 235 308 354 1 310
Education 372 523 847 498 1 042 4 998
Employment 643 476 829 410 871 4 287
Other 242 135 281 239 310 609
Backpackers 542 344 393 300 526 2 994
Total 462 208 341 394 513 1 537

visitors.

Table 18 (continued) Average expenditure by visitors with expenditure on item(a)
Phone, internet,
Horse racing Motor Education fax and/or
and gambling Entertainment vehicles fees postage Other(b)
New Zealand 116 117 6 740 2 996 60 310
Japan 294 103 6 672 6 286 116 355
Hong Kong 431 184 8 896 10 545 134 431
Singapore 351 127 15 815 12 543 114 378
Malaysia 422 186 10 719 12 039 175 422
Indonesia 582 148 10 535 10 393 197 398
Taiwan 259 142 3 722 8 605 162 411
Thailand 170 177 4 198 8 703 212 507
Korea 444 181 5 405 7 038 247 401
China 485 230 18 779 12 334 227 624
India 220 162 7 542 11 450 224 548
Other Asia 634 178 9 377 10 862 256 372
USA 158 134 14 699 10 742 81 290
Canada 126 188 3 163 11 702 104 228
United Kingdom 153 163 4 478 2 819 105 213
Germany 94 164 3 377 4 384 96 153
Scandinavia 278 171 1 887 8 167 118 181
France 103 185 2 210 3 767 130 187
Italy 69 173 1 769 4 266 98 353
Netherlands 137 186 3 924 3 105 91 201
Switzerland 90 153 9 600 4 849 93 121
Other Europe 132 241 4 312 5 810 169 287
Other countries 251 194 8 712 8 195 157 518

Holiday 229 154 4 122 3 970 87 155
Business 361 117 19 619 4 178 102 791
Education 362 277 8 964 10 800 322 365
Employment 357 275 8 314 2 897 337 477
Other 285 136 12 459 6 578 108 705
Holiday 228 134 7 408 5 211 61 178
Business 365 115 19 800 4 103 101 803
Education 427 279 9 420 11 026 326 393
Employment 287 259 10 231 3 108 340 525
Other 289 107 18 536 7 178 96 787
Backpackers 235 221 3 015 6 624 168 160
Total 236 161 7 595 9 283 130 319

visitors.
(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.

Table 19 Backpacker visitors, visitor nights, duration of stay and expenditure
by country of residence and main purpose of journey
Average expenditure in Australia(c)

Average
Nights in duration of Expenditure Food, drink and
(a)
Visitors Australia stay in Australia(b) Shopping accommodation All items
Country of residence '000 '000 Nights $million $ $ $
New Zealand 29 708 24 62 250 1 175 2 117

Japan 22 2 099 98 140 495 2 829 6 501
Hong Kong 7 545 77 50 685 3 322 7 025
Singapore 8 296 38 35 264 1 854 4 463
Malaysia 6 542 86 60 525 3 360 9 456
Indonesia 2 237 141 27 1 057 5 494 16 166
Taiwan 12 1 889 153 105 711 4 335 8 518
Thailand 3 187 63 19 462 2 661 6 274
Korea 27 4 051 151 245 807 4 649 9 103
China 4 408 92 43 639 2 490 9 592
India 3 357 131 42 796 5 540 15 395
Other Asia 2 105 58 22 1 379 2 880 12 354
USA 50 2 449 49 266 282 2 025 5 346
Canada 25 1 933 77 157 391 3 095 6 243
United Kingdom 128 8 657 67 698 385 3 033 5 440
Germany 57 4 499 79 315 396 2 626 5 529
Scandinavia 30 1 905 64 161 539 2 770 5 399
France 37 3 216 87 216 546 3 092 5 868
Italy 12 979 82 75 501 3 345 6 289
Netherlands 16 1 127 71 92 490 2 837 5 763
Switzerland 13 721 55 87 515 2 480 6 639
Other Europe 50 4 312 86 385 752 4 186 7 670
Other countries 27 2 295 84 184 557 2 790 6 742

Holiday 416 28 653 69 2 215 441 2 817 5 322
Business 10 355 34 32 285 1 440 3 058
Education 64 9 444 147 883 826 5 028 13 778
Employment 18 2 519 137 167 791 5 477 9 089
Other 15 1 037 69 67 325 2 193 4 414
Total 570 43 517 76 3 485 482 2 981 6 114

Base: Visitors aged 15 years and over.
(a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
(b) Expenditure in Australia excludes pre-paid inclusive package tours and pre-paid international airfares.
(c) Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia - excludes pre-paid inclusive package tours
and pre-paid international airfares.

Table 20 Backpacker visitors by State/Territory visited,
2005 2006 2007 2008 2009

'000 % '000 % '000 % '000 % '000 %
State/Territory visited
New South Wales 383 77 424 78 441 78 441 79 447 78
Victoria 213 43 255 47 258 46 251 45 259 45
Queensland 323 65 357 65 355 63 362 65 370 65
South Australia 85 17 101 19 99 18 91 16 99 17
Western Australia 93 19 101 19 105 18 105 19 103 18
Tasmania 31 6 40 7 44 8 43 8 39 7
Northern Territory 109 22 130 24 113 20 117 21 126 22
Australian Capital Territory 32 6 37 7 39 7 36 6 36 6
Total (a) 499 100 545 100 566 100 559 100 570 100
(a) Numbers sum to more than total backpacker visitors and shares sum to more than 100% because some visitors stopover in more than one State or
Territory.
(a)
Table 21 Backpacker visitor nights by State/Territory visited,
2005 2006 2007 2008 2009

'000 % '000 % '000 % '000 % '000 %
New South Wales 10 137 32 12 778 33 12 806 32 11 883 29 13 566 31
Victoria 5 075 16 6 191 16 6 393 16 5 913 15 6 701 15
Queensland 9 369 30 11 878 30 12 130 30 13 458 33 14 121 32
South Australia 1 173 4 1 692 4 1 720 4 1 643 4 1 604 4
Western Australia 4 097 13 3 977 10 4 674 12 4 834 12 4 539 10
Tasmania 434 1 713 2 801 2 778 2 784 2
Northern Territory 1 047 3 1 442 4 1 146 3 1 390 3 1 645 4
Australian Capital Territory 309 1 360 1 488 1 606 1 558 1
Total (a) 31 641 100 39 030 100 40 158 100 40 505 100 43 517 100
(a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

Table 22 Total Inbound Economic Value (TIEV) by country of residence
Spend Total trip Total Inbound

in Australia expenditure Economic Value (TIEV) (a)
$ million $ million $ million
New Zealand 1 392 1 951 2 030
Japan 715 1 505 1 221
Hong Kong 526 685 653
Singapore 830 1 070 984
Malaysia 813 982 975
Indonesia 425 531 522
Taiwan 331 473 436
Thailand 355 436 426
Korea, South 935 1 190 1 107
China 2 084 2 767 2 753
India 595 774 828
Other Asia 650 815 884
USA 1 216 2 367 1 997
Canada 454 754 679
United Kingdom 1 873 3 390 3 241
Germany 579 1 051 882
Scandinavia 322 563 482
France 348 591 503
Italy 200 388 331
Netherlands 180 337 298
Switzerland 189 355 297
Other Europe 816 1 293 1 199
Total 17 146 26 253 24 655

Source: Tourism Research Australia (TRA)
(a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting
Committee, Forecasts.

(a)
Table 23 Total Inbound Economic Value (TIEV) by country of residence,

2005 2006 2007 2008 2009
% % % % %
$ million change $ million change $ million change $ million change $ million change
New Zealand 2 049 11 1 982 -3 2 173 10 2 197 1 2 030 -8
Japan 2 048 -1 1 831 - 11 1 615 - 12 1 460 - 10 1 221 - 16
Hong Kong 517 -5 593 15 582 -2 663 14 653 -2
Singapore 723 9 834 15 951 14 960 1 984 2
Malaysia 593 -7 623 5 748 20 852 14 975 14
Indonesia 367 0 437 19 436 0 479 10 522 9
Taiwan 300 -1 324 8 332 3 332 0 436 31
Thailand 321 -8 311 -3 369 19 404 10 426 5
Korea, South 912 14 1 220 34 1 231 1 1 163 -6 1 107 -5
China 1 386 -1 1 673 21 1 920 15 2 142 12 2 753 29
India 316 53 416 31 534 29 735 38 828 13
Other Asia 354 -7 422 19 580 37 806 39 884 10
USA 1 773 -8 2 013 13 2 034 1 2 027 0 1 997 -1
Canada 496 2 616 24 651 6 703 8 679 -3
United Kingdom 3 227 -2 3 606 12 3 438 -5 3 455 0 3 241 -6
Germany 686 - 12 808 18 803 -1 930 16 882 -5
Scandinavia 419 1 442 6 459 4 532 16 482 -9
France 251 30 332 32 394 19 452 15 503 11
Italy 239 17 292 22 288 -1 374 30 331 - 11
Netherlands 235 - 37 257 9 264 3 319 21 298 -7
Switzerland 241 - 16 271 12 273 1 247 -9 297 20
Other Europe 853 9 989 16 1 035 5 1 309 26 1 199 -8
Other countries 1 158 8 1 244 7 1 516 22 1 928 27 1 927 0
Total 19 463 0 21 536 11 22 627 5 24 470 8 24 655 1

Source: Tourism Research Australia (TRA)
(a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting
Committee, Forecasts.

(a)
Table 24 Modelled international visitor expenditure in each State/Territory
Average
State/Territory visited Share of Visitor Expenditure Expenditure length of
Expenditure expenditure Visitors(b) nights per visitor per night stay
Excluding package expenditure $ million % '000 '000 $ $ Nights
New South Wales 5 802 36 2 743 61 293 2 115 95 22
Victoria 3 703 23 1 538 38 368 2 408 97 25
Queensland 3 554 22 1 968 39 075 1 805 91 20
South Australia 641 4 361 7 225 1 778 89 20
Tasmania 260 2 139 2 639 1 867 99 19
Northern Territory 355 2 340 3 598 1 042 99 11
Australian Capital Territory 230 1 155 3 005 1 482 77 19
Total Australia(b) 16 257 100 5 175 176 597 3 142 92 34
Including package expenditure

New South Wales 6 097 36 2 743 61 293 2 223 99 22
Victoria 3 757 22 1 538 38 368 2 443 98 25
Queensland 3 883 23 1 968 39 075 1 973 99 20
South Australia 659 4 361 7 225 1 827 91 20
Tasmania 274 2 139 2 639 1 966 104 19
Northern Territory 451 3 340 3 598 1 325 125 11
Australian Capital Territory 232 1 155 3 005 1 495 77 19
Total Australia(b) 17 112 100 5 175 176 597 3 307 97 34
Base: All visitors aged 15 and over.

(a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table.
(b) Total Australia includes small amounts that cannot be allocated to a particular State/Territory.
Note: Figures may not sum due to rounding.
Numbers sum to more than total visitors, as some visitors stopover in more than one region.
Source: TRA expenditure allocation method applied to 2009 International Visitor Survey data.

(a)
by reason for stopover
State/Territory visited Holiday VFR Business Education Other purposes(c) Total visitors
% % % % % %
Excluding package expenditure $ million share $ million share $ million share $ million share $ million share $ million share
New South Wales 2 002 34 703 29 524 37 2 244 40 310 35 5 802 36
Victoria 838 14 700 29 404 28 1 593 28 161 18 3 703 23
Queensland 1 952 33 467 19 204 14 769 14 154 17 3 554 22
South Australia 173 3 113 5 55 4 261 5 36 4 641 4
Western Australia 507 9 350 15 182 13 497 9 170 19 1 712 11
Tasmania 100 2 41 2 17 1 83 1 18 2 260 2
Northern Territory 285 5 9 0 19 1 15 0 26 3 355 2
Australian Capital Territory 29 0 26 1 18 1 148 3 np np 230 1
Total Australia(b) 5 886 100 2 408 100 1 423 100 5 611 100 883 100 16 257 100

New South Wales 2 245 34 714 29 543 37 2 260 40 314 35 6 097 36
Victoria 877 13 705 29 408 28 1 597 28 163 18 3 757 22
Queensland 2 239 34 478 20 215 15 787 14 156 17 3 883 23
South Australia 184 3 115 5 59 4 261 5 36 4 659 4
Western Australia 536 8 359 15 184 13 502 9 171 19 1 759 10
Tasmania 113 2 41 2 18 1 84 1 18 2 274 2
Northern Territory 377 6 10 0 21 1 16 0 26 3 451 3
Australian Capital Territory 30 0 26 1 18 1 149 3 np np 232 1
(b)
Total Australia 6 601 100 2 448 100 1 466 100 5 656 100 893 100 17 112 100
(a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table.
(c) Other purposes include visiting a State/Territory for employment, medical reasons, transit and reason not stated.
Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region.
Figures may not add to the total due to rounding.
More information on the expenditure allocation method is at the Methodology Section of this publication.
np Not published due to reliability concerns.

Table 26 Modelled international visitor expenditure in capital cities and
regional areas for each State/Territory
Average
State/Territory visited Share of Expenditure Expenditure length of
Expenditure expenditure Visitors(a) Visitor nights(b) per visitor per night stay
Excluding package expenditure $million % '000 '000 $ $ Nights
Sydney 5 176 89 2 582 52 226 2 005 99 20
Regional New South Wales 626 11 588 9 067 1 064 69 15
Total New South Wales 5 802 100 2 743 61 293 2 115 95 22
Melbourne 3 397 92 1 444 34 237 2 352 99 24
Regional Victoria 306 8 319 4 131 958 74 13
Total Victoria 3 703 100 1 538 38 368 2 408 97 25
Gold Coast 889 25 813 7 715 1 093 115 9
Brisbane 1 306 37 913 15 558 1 430 84 17
Regional Queensland 1 359 38 988 15 803 1 375 86 16
Total Queensland 3 554 100 1 968 39 075 1 805 91 20
Adelaide 556 87 328 6 136 1 696 91 19
Regional South Australia 85 13 134 1 089 640 78 8
Total South Australia 641 100 361 7 225 1 778 89 20
Experience Perth 1 468 86 670 17 006 2 189 86 25
Regional Western Australia 244 14 209 4 385 1 166 56 21
Total Western Australia 1 712 100 695 21 391 2 464 80 31
Hobart 161 62 112 1 425 1 440 113 13
Regional Tasmania 100 38 81 1 214 1 228 82 15
Total Tasmania 260 100 139 2 639 1 867 99 19
Darwin 139 39 170 1 674 817 83 10
Regional Northern Territory 216 61 271 1 924 797 112 7
Total Northern Territory 355 100 340 3 598 1 042 99 11
Canberra 230 100 155 3 005 1 482 77 19
Total Australian Capital Territory 230 100 155 3 005 1 482 77 19
Total capital cities 13 321 82 4 802 138 982 2 774 96 29
Total regional 2 935 18 1 814 37 614 1 618 78 21
Total Australia 16 257 100 5 175 176 597 3 142 92 34
Sydney 5 461 90 2 582 52 226 2 115 105 20
Regional NSW 637 10 588 9 067 1 082 70 15
Total New South Wales 6 097 100 2 743 61 293 2 223 99 22
Melbourne 3 444 92 1 444 34 237 2 385 101 24
Regional Victoria 313 8 319 4 131 979 76 13
Total Victoria 3 757 100 1 538 38 368 2 443 98 25
Gold Coast 1 012 26 813 7 715 1 245 131 9
Brisbane 1 341 35 913 15 558 1 469 86 17
Regional Queensland 1 530 39 988 15 803 1 548 97 16
Total Queensland 3 883 100 1 968 39 075 1 973 99 20
Adelaide 569 86 328 6 136 1 738 93 19
Regional South Australia 90 14 134 1 089 671 82 8
Total South Australia 659 100 361 7 225 1 827 91 20
Experience Perth 1 508 86 670 17 006 2 250 89 25
Regional Western Australia 251 14 209 4 385 1 199 57 21
Total Western Australia 1 759 100 695 21 391 2 531 82 31
Hobart 170 62 112 1 425 1 522 119 13
Regional Tasmania 104 38 81 1 214 1 284 86 15
Total Tasmania 274 100 139 2 639 1 966 104 19
Darwin 148 33 170 1 674 873 89 10
Regional Northern Territory 303 67 271 1 924 1 118 157 7
Total Northern Territory 451 100 340 3 598 1 325 125 11
Canberra 232 100 155 3 005 1 495 77 19
Total Australian Capital Territory 232 100 155 3 005 1 495 77 19
Total capital cities 13 886 81 4 802 138 982 2 892 100 29
Total regional 3 226 19 1 814 37 614 1 778 86 21
Total Australia 17 112 100 5 175 176 597 3 307 97 34
(a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates.
(b) Visitor nights in Australia excludes nights spent in transit while in Australia.
Note: Figures may not sum due to rounding.
Numbers sum to more than total visitors, as some visitors stopover in more than one region.

Table 27 Modelled international visitor expenditure in the top 20 regions
ranked by expenditure
Expenditure in region Visitors(a) Nights in region(b)

Tourism region Total Share Per visitor Per night Total Average
Excluding package expenditure $million % $ $ '000 '000 Nights

Sydney NSW 5 176 32 2 005 99 2 582 52 226 20
Melbourne Vic 3 397 21 2 352 99 1 444 34 237 24
Experience Perth WA 1 468 9 2 189 86 670 17 006 25
Brisbane Qld 1 306 8 1 430 84 913 15 558 17
Gold Coast Qld 889 5 1 093 115 813 7 715 9
Tropical North Queensland Qld 666 4 1 024 107 650 6 213 10
Adelaide SA 556 3 1 696 91 328 6 136 19
Canberra ACT 230 1 1 482 77 155 3 005 19
Sunshine Coast Qld 217 1 859 93 253 2 347 9
Hobart and Surrounds Tas 161 1 1 440 113 112 1 425 13
Whitsundays Qld 142 1 639 109 223 1 308 6
Darwin NT 139 1 817 83 170 1 674 10
Northern Rivers NSW 133 1 571 73 232 1 818 8
South Coast NSW 131 1 1 236 75 106 1 736 16
Hunter NSW 123 1 1 070 71 115 1 717 15
Petermann NT 115 1 627 246 183 466 3
Northern Qld 94 1 661 70 142 1 336 9
Australia' s South West WA 88 1 727 60 121 1 461 12
Australia's North West WA 77 0 1 244 49 62 1 550 25
Hervey Bay/Maryborough Qld 70 0 338 74 208 957 5
Top 20 regions 15 178 93 3 003 95 5 054 159 890 32
Total Australia 16 257 100 3 142 92 5 175 176 597 34

Sydney NSW 5 461 32 2 115 105 2 582 52 226 20
Melbourne Vic 3 444 20 2 385 101 1 444 34 237 24
Experience Perth WA 1 508 9 2 250 89 670 17 006 25
Brisbane Qld 1 341 8 1 469 86 913 15 558 17
Gold Coast Qld 1 012 6 1 245 131 813 7 715 9
Tropical North Queensland Qld 813 5 1 250 131 650 6 213 10
Adelaide SA 569 3 1 738 93 328 6 136 19
Canberra ACT 232 1 1 495 77 155 3 005 19
Sunshine Coast Qld 222 1 878 95 253 2 347 9
Petermann NT 184 1 1 007 395 183 466 3
Hobart and Surrounds Tas 170 1 1 522 119 112 1 425 13
Whitsundays Qld 156 1 700 119 223 1 308 6
Darwin NT 148 1 873 89 170 1 674 10
Northern Rivers NSW 133 1 573 73 232 1 818 8
South Coast NSW 132 1 1 248 76 106 1 736 16
Hunter NSW 124 1 1 078 72 115 1 717 15
Northern Qld 95 1 671 71 142 1 336 9
Australia' s South West WA 89 1 735 61 121 1 461 12
Australia's North West WA 79 0 1 282 51 62 1 550 25
Alice Springs NT 74 0 443 90 166 821 5
Top 20 regions 15 988 93 3 165 100 5 051 159 755 32
Total Australia 17 112 100 3 307 97 5 175 176 597 34

(b) Total nights in Australia excludes nights spent in transit while in Australia.
Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region.

(a)
by country of residence
New Australian
South South Western Northern Capital Total
Country of residence Wales Victoria Queensland Australia Australia Tasmania Territory Territory Australia(b)
Excluding package expenditure $ million
New Zealand 352 268 508 43 109 16 22 6 1 325
United Kingdom 637 282 440 78 269 28 60 10 1 804
Germany 180 78 165 27 51 8 39 4 553
Scandinavia 104 52 98 9 29 np 10 np 312
Switzerland 51 19 53 7 25 np 14 np 178
Netherlands 50 28 49 6 23 np 13 np 172
France 105 54 92 17 35 np 23 np 332
Italy 78 43 43 10 np np 12 np 197
Other Europe 320 135 178 30 75 np 29 np 779
USA 499 216 255 41 80 22 34 14 1 161
Canada 164 59 124 21 41 10 15 4 438
Japan 228 75 273 19 66 8 13 10 693
China 938 512 236 93 34 20 np 53 1 888
Korea 479 110 224 20 57 np 11 9 924
Singapore 150 308 84 29 184 np 8 np 794
Malaysia 66 332 72 59 187 np np np 763
Hong Kong 191 127 76 37 39 np np np 513
Indonesia 127 165 21 np 73 np np np 412
Thailand 142 107 22 np 49 np np np 349
India 179 254 69 np 38 np np np 563
Taiwan 102 35 131 np np np np np 321
Other Asia 200 193 49 23 70 np 6 np 566
Other countries 460 249 293 32 143 13 18 13 1 222
Total 5 802 3 703 3 554 641 1 712 260 355 230 16 257
New Zealand 356 271 531 45 111 17 23 6 1 360
United Kingdom 672 289 466 81 284 30 77 10 1 908
Germany 190 80 178 29 55 9 51 4 594
Scandinavia 110 54 104 11 30 np 13 np 333
Switzerland 56 21 58 8 29 np 18 np 199
Netherlands 53 29 52 6 24 np 17 np 185
France 110 55 98 18 35 np 31 np 353
Italy 85 44 48 10 np np 21 np 220
Other Europe 329 136 190 33 76 np 35 np 811
USA 544 220 285 43 83 26 47 14 1 262
Canada 172 60 128 21 42 11 16 4 455
Japan 263 78 371 19 73 10 28 10 851
China 1 003 528 287 94 34 21 np 54 2 023
Korea 505 110 234 20 57 np 11 9 960
Singapore 151 310 88 30 187 np 9 np 804
Malaysia 68 333 75 59 189 np np np 773
Hong Kong 194 127 79 37 39 np np np 521
Indonesia 131 166 23 np 74 np np np 420
Thailand 143 107 22 np 49 np np np 351
India 182 257 73 np 38 np np np 573
Taiwan 115 36 139 np np np np np 344
Other Asia 201 194 49 24 71 np 6 np 569
Other countries 466 252 302 32 144 14 20 13 1 242
Total 6 097 3 757 3 883 659 1 759 274 451 232 17 112
Note: Figures may not add to the total due to rounding.
np Not published due to reliability concerns.

Introduction to the International Visitor Survey
The International Visitor Survey represents the most comprehensive source of information on international visitors to
Australia. It has been operating since the early 1970s and is jointly funded by the Commonwealth, State and Territory
Governments under the guidance of the Australian Standing Committee on Tourism.
Survey methodology
The International Visitor Survey samples 40,000 departing, short-term international travellers over the age of 15 years who
have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure
lounges of the eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the
Gold Coast.
The International Visitor Survey contains over 96 questions supported by ‘show-cards’ that are used to help the respondent
answer particular sections including:
• Usual place of residence

• Previous visits
• Group tours
• Travel party
• Sources for obtaining information about Australia
• Purpose of visit and places visited
• Transportation and accommodation
• Activities
• Expenditure
• Demographics.
The survey design and management is the responsibility of Tourism Research Australia Survey Section. The section works
closely with the consultants, key stakeholders and industry to develop and maintain high data quality and relevant outputs.
Since 2004, the IVS has been surveying international visitors in four languages, including English, Japanese, Mandarin and
Korean. The total number of interviews conducted with particular residents of each country or region is distributed among
airports by selecting monthly samples of departing flights and visitors on those flights to achieve acceptable sample sizes
in various categories.
Survey results are weighted to data on international visitor numbers over the period, provided by the Department of
Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics (ABS). The variables used in
weighting the data are:
• country of residence
• State of arrival
• main purpose of journey
• airport of departure
• age and sex of visitor
Overseas (visitor) arrivals and departures (OAD) data are also published by the Australian Bureau of Statistics (ABS
catalogue no. 3401.0) on a monthly basis.

Sample size
Increase in sample size for 2005 survey
Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 years and
over as they were departing Australia. Since 1 January 2005, interviews have been conducted with around 40,000
international visitors on an annual basis. The sample was increased in order to enhance the estimates for smaller States,
Territories and regions. Increasing the sample size of the IVS by 100% has improved the reliability of survey estimates.
Visitor interviews by country or region of residence

The table below shows the number of interviews conducted in the December Quarter 2009 and for the year ended 31 December 2009.
Sample size by country of residence

Sample (n)
Country of residence December Quarter 2009 Year ended 31 December 2009
New Zealand 1 509 5 437
Japan 1 377 5 343
Hong Kong 355 1 010
Singapore 637 2 034
Malaysia 428 1 387
Indonesia 259 854
Taiwan 195 617
Thailand 201 809
Korea 515 1 791
China 995 2 658
India 204 838
Other Asia 332 1 043
USA 875 3 290
Canada 267 1 080
United Kingdom 1 141 5 201
Germany 274 1 108
Scandinavia 162 764
France 175 755
Italy 99 375
Netherlands 139 596
Switzerland 94 417
Other Europe 297 1 149
Other countries 699 2 571
Total 11 229 41 127

Data reliability
The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. As with all
sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would be
obtained if all international visitors to Australia had been included in the survey.
A measure of the possible degree of difference is given by the relative standard error of the survey and its associated
confidence interval, which indicates the extent to which an estimate might vary by chance from the true figure because
only a sample of the population was included.
The table below provides the 95% confidence interval widths for a range of estimates available in the IVS. That is, there are
approximately 19 chances in 20 that the true number is within the range identified by applying the figures in the table.
Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate)
Estimate Visits Nights Expenditure
2 000 64.4% # #
5 000 41.5% # #
10 000 29.8% # #
20 000 21.4% # #
50 000 13.8% # #
100 000 9.9% 75.7% #
200 000 7.1% 55.4% #
500 000 4.6% 36.7% #
1 000 000 3.3% 26.9% #
2 000 000 2.4% 19.7% #
5 000 000 1.5% 13.1% 97.6%
10 000 000 1.1% 9.6% 72.8%
20 000 000 7.0% 54.3%
50 000 000 4.6% 36.8%
100 000 000 3.4% 27.4%
200 000 000 2.5% 20.5%
500 000 000 1.7% 13.9%
1 000 000 000 1.2% 10.3%
2 000 000 000 0.9% 7.7%
5 000 000 000 0.6% 5.2%
10 000 000 000 0.4% 3.9%
# - 95% Confidence Interval is greater than estimate.
The following example illustrates the use of this table to determine a range within which we are 95% confident that the
true total lies. Say, the estimated number of Chinese visitors who stayed in Queensland was 100,000. Looking at the visits
column (see table), an estimate of 100,000 visitors has a 95% Confidence Interval of 9.9%. Thus we are 95% confident that
the true number of Chinese who stayed in Queensland was between 90,100 and 109,900 visitors (100,000 ± 9.9%).
The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. Estimates of
variation are based on sampling with replacement principles and makes allowances for the IVS stratification. The
covariance and estimates output from this program were then regressed with a log transformation using Ordinary Least
Squares (OLS) regression to achieve three independent models (for visitors, nights and expenditure). The models were
computed using the R statistical program and the actual relationship modelled was:
1n (COV) = a + b * 1n (ESTIMATE) Where, a = intercept
b = gradient (slope)
The model parameters were approximated as: Visits Nights Expenditure

a. 2.521841 4.218551 5.837435b
b. -0.47831 -0.44906 -0.42362

Expenditure
Determining international visitor expenditure

There are varying levels in which an international visitor’s total trip expenditure may impact on the tourism
destination of Australia and its regions. This publication presents four main types of direct tourism expenditure
impacts that are the result of the collection of trip spends details from the international visitors as they depart
Australia. These four direct expenditure classifications are specifically:
• Total trip expenditure

• Spend in Australia
• Total Inbound Economic Value (TIEV)
• Regional expenditure
There are subtle differences between each of these spend classifications.
Total trip expenditure

When an international visitor pays for their trip to Australia they are spending money which impacts on the world
economy. Total trip expenditure is all monies spent so that the respondent could undertake their trip to Australia. For
example, this may include airfares, package tour expenditure, food and beverages and payment for all
accommodation, leisure activities, conventions and schooling while in Australia.
Spend in Australia
While international visitors may spend a lot of money on their entire trip, not all of this expenditure is spent in
Australia. The international visitor is asked to separate the money they have spent in Australia from their total trip
expenditure in the IVS. This is in order to determine the amount of money that is being spent by the visitor in the
Australian destination. This may be on items such as food and beverages, accommodation, activities, school books,
motor vehicles and shopping.
Total Inbound Economic Value (TIEV)

‘Total trip expenditure’ and ‘Spend in Australia’ both have components that measure over and under estimate total
tourism value, in terms of consumption, to the Australian economy. Often, a visitor may book and pay for their trip
outside of Australia, therefore only part of this expenditure will flow on to the Australian economy and its tourism
industry. When a visitor spends his/her money in Australia, this expenditure fails to take into account package
expenditure or airfares that eventually transfer to Australia.
Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward exercise. The
main difficulty is in determining exactly how much of total trip expenditure flows on to the Australian economy. The
demand expenditure estimates detailed above fail to provide insight into what proportion on total trip expenditure
will reach Australia and how much stays in the home country. The best way to determine how much Australia
benefits from expenditure on these items is through modelling.
The World Tourism Organisation (WTO) set down the methodology for the Tourism Satellite Accounts (TSAs). TSAs
integrate tourism expenditure data and a country’s national accounts by applying industry ratios to determine total
direct impact of the tourism industry on the economy. However, the building of these tourism input-output tables is
extremely time-consuming and they are characterised by long lags in publication. The Australian TSA is currently
published by the Australian Bureau of Statistics (ABS) and is released around 10 months after the reference period.
To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the economic
value of the tourism industry based on the key tourism data sources and a number of practical assumptions. The
data sources used include the IVS published by Tourism Research Australia, the TSA and the OAD as published by the
ABS.

TIEV methodology
The TIEV methodology was developed by Tourism Research Australia on behalf of the Tourism Forecasting
Committee. TIEV is calculated from total trip expenditure by inbound tourists to Australia (derived from the IVS) and
benchmarked to the ‘International consumption’ series in the ABS Tourism Satellite Account (ABS catalogue no.
5249.0) and ABS Overseas Arrivals and Departure data (ABS catalogue no. 3401.0). Key assumptions underlying the
estimates relate to the treatment of a number of expenditure items derived from the IVS. Deductions from IVS total
trip expenditure include:
• 50% of international airfares. This takes account of ticket revenue associated with airlines that does not flow
through to the Australian economy and airfare revenue that is spent by airlines on services in Australia (e.g.
departure tax, airport taxes, ground handling charges, fuel costs etc).
• 20% of the value of the non-airfare component of packages and other prepaid items. This allows for
commissions at the retail and wholesale levels that accrue to foreign markets.
• 33% of the average international airfare component by package visitors. It is assumed that package travellers
receive a discount due to bulk purchasing by the wholesaler from the airline(s) and the average class of travel
for package travellers is usually lower than that of non-package travellers (a lower share of business travellers).
TIEV also includes an estimate of the value of goods and services consumed by international visitors in domestic
homes. The TIEV methodology is applied and standardised across all markets. Further development of the TIEV model
will be undertaken to take account of differences between source markets. TIEV estimates may therefore be revised
as the model assumptions are refined. Revisions may also occur following the release of updated data from the ABS.
Regional expenditure
The IVS provides information on travel activity and expenditure by international visitors. Information on expenditure
by these visitors is only collected for whole trips; it is not regionally specific. In order to determine the impact that the
visitor activity is having on a particular region, Tourism Research Australia uses a model based approach to allocate
visitor expenditure to the various tourism regions.
The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion of
international airfares purchased overseas, major purchases in Australia and imputed values for package expenditure
and other indirectly purchased tourism services. The allocation of package expenditure to Australia’s regions is being
revised to make it comparable to the TIEV methodology.
Regional expenditure allocation methodology

A very brief summary of the process by which expenditure by international visitors is allocated to regions is given
below. A full explanation of expenditure allocation methods can be found in Carter and Collins (2005).
Two types of expenditure data are collected in the IVS:
• expenditure for the respondent’s entire journey

• expenditure at a randomly selected location.
A ‘location’ is a more specific spatial unit than a Statistical Local Area (SLA). For example, the location Bondi is in the
Waverley SLA. A sub-sampling approach (selection of a single location for further study) is adopted as a starting point
for regional expenditure estimation. This is because of the need for interviews to be done quickly and because it is
unreasonable to expect an interviewee to remember expenditure at every stop. It is entirely feasible for a visitor to
visit the same location more than once, but expenditure data are collected only if the randomly selected location has
been visited only once.
Four major sub-components of total IVS expenditure are identified:
• expenditure on domestic airfares

• expenditure on travel packages
• expenditure on accommodation, food and beverages
• all other expenditure.

Domestic airfares
Wherever air travel is indicated, airfare expenditure is allocated equally between the departure region and the arrival
region. In cases where there is no major airport in the departure and/or arrival region, the share of airfare
expenditure is allocated to the nearest region with a major airport. If air travel is specified for the first leg of the trip,
the departure airport is assumed to be the airport where the visitor arrived in Australia.
Package expenditure
A major part of any package for travel within Australia is taken up by airfares and other long distance travel fares. A
series of studies by the Australian Bureau of Statistics (1995, 1996), Australian Tourism Export Council (2000), Bureau
of Tourism Research (Bonnet et al. 1994 and Skene, 1995) and Office of Economic and Statistical Research (2001)
estimated the proportion of travel packages spent on things other than long distance fares to be between 26% and
35%. Based on these results, it has been decided that total package expenditure should be split with 30% being
attributed to items other than long distance fares. The remaining 70% is assumed to be spent in the visitor’s home
country.
The non-fare component is distributed among the regions using the iterative process.
Expenditure on accommodation, food and beverages, and other expenditure

Expenditure on accommodation, food and beverages (AFB) and other expenditure is obtained by summing
expenditure on the relevant items. The total expenditure for each item group is allocated to the regions by the
iterative process.
During the iteration procedure, expenditure at the randomly selected location for which there is expenditure
information is treated as a known value, and is held constant. The amount actually distributed among the remaining
regions in the trip is known as net expenditure, which is equal to total expenditure minus random expenditure. If
there is no expenditure at a randomly selected location (either by the interviewer failing to ask, or the interviewee
failing to reply) net expenditure is equal to total expenditure.
The iterative procedure

Steps in the iteration process are:
1. An initial regional cost indicator (average expenditure per night) is calculated for each region that has an
expenditure sample. Three sources of data are used for this calculation: single region trips, random
expenditure for one of the regions of two-region trips, and expenditure at a randomly selected location for
multiple region (more than two regions) trips. National average expenditure is used for those regions where
there is no expenditure sample.
2. For stops where there is no random expenditure, a preliminary estimate of expenditure at that stop in the trip
is calculated by multiplying the cost indicator for the region at the stop by the length of stay at that stop. For
stops where there is random expenditure, preliminary estimates of expenditure are left blank.
3. Non-blank preliminary estimates of expenditure are rescaled using the formula:
r = p * (E / R)
where
r = rescaled value for this stop
p = preliminary estimate for this stop
E = reported total expenditure for the trip
R = sum of preliminary estimates for the trip
4. For stops where there is random expenditure (that is, the preliminary estimate is blank), the rescaled value is
set equal to the random expenditure. Rescaled values sum to the total reported expenditure for the trip.
5. New estimates of regional cost indicators are calculated by summing rescaled expenditure values for each
region, and dividing this value by the total number of nights in each region.

6. If estimates of cost indicators for the current iteration differ from estimates of cost indicators from the
previous iteration by less than an agreed amount the process is stopped, otherwise the procedure is repeated
from step 2.
Rescaled values at the last iteration are the final estimates of expenditure at each stop.
At the end of the allocation process, expenditure on the four major expenditure components are estimated for every
stop in each trip. Estimates of expenditure by State/Territory and region are obtained by summing expenditure
estimates at each stop.
It should be noted that expenditure by visitors who are in transit to another country is included in the expenditure
estimates presented here.
References
Australian Bureau of Statistics, 1995, ABS Survey of Inbound Tour Operators 1994 – 1995, cat no. 6401.0, ABS, Canberra.
Australian Bureau of Statistics, 1996, ABS Survey of Inbound Tour Operators 1995 – 1996, cat no. 6401.0, ABS, Canberra.
Australian Tourism Export Council, 2000, Survey of Inbound Tour Operators, ATEC, unpublished.
Bonnet, G., Phelan, K. and Jones, B., 1994, Allocating pre-paid package tour expenditure to goods and services consumed in
Australia, in Tourism and the Economy Number 1 1994, Bureau of Tourism Research, Canberra, pp.47–52.
Carter, P. and Collins, D., 2005, Travel expenditure by domestic and international visitors in Australia’s Regions, 2004. Tourism
Research Australia, Canberra.
Office of Economic and Statistical Research, 2001, International and Domestic Visitor Expenditure in Queensland: 1985 to
1999, OESR, Queensland Treasury, Brisbane.
Skene, J., 1995, Estimating the Australian component of visitor expenditure on fully inclusive package tours: Alternative
methods, in Tourism and the Economy Number 1 1995, Bureau of Tourism Research, Canberra, pp.43–60.
Tourism Research Australia, 2009, Backgrounds & methods – Regional expenditure 2008, Tourism Research Australia,
Canberra, available: http://www.ret.gov.au/tra .

Glossary of terms
Accommodation used This indicates the type of accommodation used by an overnight visitor when visiting a
particular location. The main categories of accommodation include:
• Hotel, resort, motel or motor inn
• Backpacker hotel or hostel
• Rented house, apartment, flat or unit
• Friend’s or relative’s property
• Caravan park or commercial camping ground
• Caravan or camping near a road or on private property
• Guest house or bed and breakfast
• Boat, houseboat, cabin cruiser or cruise ship
• Educational institution
• Homestay
Australian and New Zealand A classification developed by the Australian Bureau of Statistics and the New Zealand
Standard Industrial Department of Statistics which groups businesses that carry out similar economic
Classification System (ANZSIC) activities. A business is assigned an appropriate industry category on the basis of its
predominant activities. ANZSIC has a structure comprising of categories at four levels:
Divisions; Subdivision; Group; and Class.
Australian Tourism Satellite See Tourism Satellite Account (TSA).

Account (ATSA)
Average annual rate of growth Average increase/decrease in value per year. Tourism Research Australia uses the
geometric growth rate formula (r = exp[ln(pn/ p1)/n]-1). This formula assumes that a
variable increases or decreases at the same rate during each year between the two time
periods. It does not take into account intermediate values of the series.
Average nights The sum of all nights divided by the sum of all visitors for a particular category. This is
commonly referred to as average length of stay.
Backpacker visitors Are defined by accommodation used rather than purpose of visit, and are distributed
through the purpose of visit categories. Tables in this publication show purpose of visit
both inclusive and exclusive of backpacker visitors.
Business visitors Visitors who nominate business as their primary reason for travelling. Business travel
comprises business, work travel for transport crews, attendance at conferences,
conventions, exhibitions, trade fairs, seminars, incentive group meetings, marketing
events, and training and research related to employment.
The analysis presented in this publication excludes visitors who travelled on business as
drivers or transport crew and those who travelled to attend training or to undertake
research related to employment.
CD-MOTA (Compact Disc A database and software package containing results from the International Visitor
Monitor of Tourist Activity) Survey (IVS), the National Visitor Survey (NVS) and its predecessor the Domestic Tourism
Monitor (DTM). The software on the CD allows users to select and present data within
the package, define and explore market segments, and/or export results to other
software. For further information contact Tourism Research Australia

Confidence Intervals (CI) The results of the IVS and the NVS are based on a sample, rather than a census, of
visitors. As with all sample surveys, the results are subject to sampling variability, that is,
they may differ from figures that would have been obtained if the entire population had
been included in the survey.
One measure of the likely difference is given by the confidence interval, which indicates
the extent to which an estimate might have varied by chance because only a sample of
the population was included. The NVS and the IVS results are published with 95%
confidence interval widths given for a range of estimates. A 95% confidence interval
means there are approximately 19 chances in 20 that the difference between the survey
results and those that would be obtained from a census are within the range identified.
Direct effects Economic effects created by direct tourism consumption. For example, the hotel industry
providing accommodation services to tourists.
Expenditure Money spent by, and on behalf of, travellers during a trip. Expenditure items include
airfares and other transport costs such as bus and train fares and amounts spent on trip-
related items before and after the trip.
Expenditure on capital goods Capital goods and other major items such as a car are included in the estimates for
international visitors.
Experience Perth This region expanded in the March quarter 2004 to include additional areas surrounding
Perth and is now known as 'Experience Perth'. All data for Perth in this publication relates
to the new, expanded region.
Group tours Involve visitors with some prior association (other than family membership) who are
travelling together.
Inbound tourism Tourism within Australia by international visitors.
Indigenous tourism Tourism activity that involves the life and culture of the Aboriginal people including an
opportunity to experience Aboriginal art, craft, cultural display and visit Aboriginal
sites/communities.
Indirect effects Flow on effects created by direct tourism consumption. They are the effects on
businesses that supply to the direct providers of tourism goods and services. Examples
include businesses that provide inputs required in the preparation of meals a restaurant
sells to tourists, for example food manufacturers, electricity companies and delivery
services.
International visitors Overseas visitors coming to Australia for a period of less than twelve months.
International Visitor Survey Profiles the characteristics, travel behaviour and expenditure of international visitors to
(IVS) Australia. Summary information from the IVS is published quarterly. Unpublished data
are available on request from Tourism Research Australia via the Statistical Enquiry
Service. The IVS has been conducted every year since 1981, except for 1982 and 1987.
Leisure visitors Visitors whose main purpose of visit is for a holiday or to visit friends and relatives (VFR).
Median nights Represents the midpoint length of stay for which 50% of visitors stay less time and 50%
stay longer.
Package tour Visitors who arrived in Australia on an inclusive, pre-paid package tour.

Purpose of visit The main purpose, or the major reason for visiting a particular location. The major
categories of purpose of visit in the IVS are:
• Holiday/leisure
• Visiting friends and relatives (VFR)
• Business
• Education
• Employment
• Other - includes personal appointments, medical appointments and health-
related travel.
Regional Australia Includes all tourism regions in Australia, excluding the eight State/Territory capital cities
and the Gold Coast.
Regional expenditure Based on a methodology devised and implemented by Tourism Research Australia. Two
types of regional expenditure estimates are published, both exclude major purchases
such as motor vehicles:
1. The first form includes 30% of pre-paid package expenditure but excludes all
expenditure on international airfares.
2. The second form excludes all pre-paid expenditure on both packages and
international airfares. A further explanation of regional expenditure is provided
in the Survey methodology.
For more detailed information see Tourism Research Australia, 2009, Background &
methods – Regional expenditure 2008, Tourism Research Australia, Canberra.
Return traveller An international traveller who has visited Australia previously.
Scandinavia Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia.
Total Inbound Economic Value Represents the total amount of money that flows to the Australian tourism industry
(TIEV) through the exportation of the tourism product.
Total spend in Australia Excludes expenditure on goods pre-paid through inclusive package tours and services in
Australia and pre-paid international airfares.
Total trip expenditure Including expenditure in Australia, pre-paid expenditure on goods and services in
Australia and pre-paid inclusive package travel and pre-paid international airfares.
Tourism regions Formed predominantly through the aggregation of Statistical Local Areas (SLAs). Tourism
regions are defined by the various State and Territory tourism organisations (STOs)
according to their research and marketing needs.
From 1998, the Bureau of Tourism Research (BTR – now Tourism Research Australia) and
the Australian Bureau of Statistics (ABS) adopted a coordinated approach to the use of
tourism regions to enable comparability of regional data from different tourism surveys.
Tourism Satellite Account (TSA) An extension from the core national accounts to focus on the tourism sector. It identifies
tourism activities within the national accounting framework and compiles a
comprehensive set of economic data on tourism. The first Australian TSA was released by
the ABS in October 2000 (ABS catalogue no. 5249.0).
Visiting friends and relatives Visitors who nominate visiting friends or relatives as their main reason for travelling.
(VFR) Visiting friends and relatives also includes travel to a friend’s or relative’s wedding or
travel to attend a funeral (see Purpose of visit).

Visitors The weighted number of international visitor arrivals to Australia. To fall within the
scope of the IVS, the respondent must be an international visitor aged over 15 years and
be departing one of the eight major Australian airports (Sydney, Melbourne, Brisbane,
Cairns, Gold Coast, Darwin, Perth and Adelaide) following a visit that was not more than
one year in duration.
Visitor nights The number of nights spent in Australia by international visitors in association with
individual visits.
Weighting The IVS is a sample survey so each respondent is given a ‘weight’ equalling how many
visitors they represent. Respondents are weighted to ABS Overseas Arrivals and
Departures (OAD) data (ABS catalogue no. 3401.0) on international visitor numbers.
State and Territory abbreviations

NSW New South Wales
Vic Victoria
Qld Queensland
SA South Australia
WA Western Australia
Tas Tasmania
ACT Australian Capital Territory
NT Northern Territory

About Tourism Research Australia
Tourism Research Australia provides independent, accurate, timely and strategically relevant statistics and analysis to the
tourism industry, government and the community at large to enhance the contribution of tourism for the benefit of the
Australian community.
Tourism Research Australia is a unit of the Department of Resources, Energy and Tourism.
Research publications and reports

Tourism Research Australia publications and reports are available in electronic formats for free PDF download. For further
information go to www.ret.gov.au/tra
If you would like to receive email alerts advising of new releases, go to www.ret.gov.au/tra and register for the Tourism
Research Australia Publications Advisory Service.
Statistical Enquiry Service

Tourism Research Australia Statistical Enquiry Service is available for industry operators, academics and other interested
parties. This service is maintained by a Research Officer who plays a key role in linking the tourism industry to important
tourism research data.
This service can provide Tourism Research Australia data in excel tables tailored to meet specific research needs.
Tourism Research Australia is a cost recovery organisation and charges apply for research services. These will be dependent
on the complexity of the information required. A consultancy quotation will be provided for data needs via email. All major
credit cards are accepted with the exception of Diners. A tax invoice will be supplied on completion.
For further information on the Statistical Enquiry Service please contact tourism.research@ret.gov.au
Online Data Package

Tourism Research Australia has designed an online facility that allows paid subscribers authorised access to real time
research information using Tourism Research Australia databases.
This online environment provides users with the ability to manipulate and use data to generate tables which are relevant
to specific needs as well as expanded functionality including:
• immediate access to the new data each quarter on the day of release
• capability to store and update customised tables of user specified data in a password protected online database
• saved tables which can be built to update immediately when quarterly data is uploaded by Tourism Research
Australia
• access from any computer with an internet service, allowing the user improved flexibility.
If you would like to receive information about the Online Data Package subscription or have further enquiries please
email tourism.research@ret.gov.au
Online Student Data Package

Tourism Research Australia has developed an Online Student Data Package. Available to subscribing educational
institutions, Online Student Data is accessible to students through the educational institutions’ online library services.
The data includes results from the International and National Visitor Surveys and enables students to research
information on visitor demographics and behaviours. Students have access to online help including an online training
manual and information buttons.
For more information, please email tourism.research@ret.gov.au

Data Desk
The Data Desk facility has been developed for organisations that have elevated information needs, particularly each quarter
when the IVS and NVS data are released. Subscribing organisations will receive predetermined tables of data in excel
format on the day of each quarterly IVS and NVS release – they are also entitled to 5 additional ad hoc statistical requests
each quarter.
For more information, please email tourism.research@ret.gov.au
Destination Visitor Surveys

In addition to the International Visitor Survey (IVS) and the National Visitor Survey (NVS), Tourism Research Australia has
developed a program of Destination Visitor Surveys (DVS). These projects are a regional initiative and are aimed at non-
capital city destinations.
The Destination Visitor Surveys program allows the analysis of visitor type, trip characteristics and destination specific
issues. For further information on the regional Destination Visitor Surveys program, go to www.ret.gov.au/tra
Visitor Profile and Satisfaction program

In response to a number of industry requests, Tourism Research Australia has developed a Visitor Profile and Satisfaction
(VPS) program. In this program the research design, questionnaires, analysis and reporting are standardised.
The standardised surveys enable regional destinations to work in partnership with Tourism Research Australia and leading
market research companies to support localised marketing and business decision making. This program allows
destinations to minimise the cost and time normally taken to complete such projects.
The VPS program is open to any Australian tourism destination - projects are funded by the broader Destination Visitor
Survey program. Opportunities are available for destinations to fund their own VPS project. To date those participating in
these projects have covered a diverse range of visitor profiles and destination types, from remote outback destinations to
some of the busiest tourism destinations in Australia.
For more detailed information read the Visitor Profile and Satisfaction Program - A Guide for Tourism Destinations 2008 on
our website at www.ret.gov.au/tra
Please note: Initial contact must be made with the relevant State Tourism Organisations.

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© Commonwealth of Australia 2010.

ISSN: 1447 8595

Tourism Research Australia

Acknowledgements: NWC Opinion Research

Publication Date: 10 March 2010

ii Tourism Research Australia

Figure 2. Visitors in Australia by main purpose of journey................................................................ 7

Figure 3. Visitor nights in Australia by main purpose of journey ................................................... 7

Table 1. Visitors, visitor nights, duration of stay and expenditure by country of

International Visitors in Australia: December Quarter 2009 iii

Table 18. Average expenditure by visitors with expenditure on item by country of

Table 20. Backpacker visitors by State/Territory visited,

Table 21. Backpacker visitor nights by State/Territory visited,

Total Inbound Economic Value

Table 22. Total Inbound Economic Value (TIEV) by country of residence.................................. 39

Table 23. Total Inbound Economic Value (TIEV) by country of residence,

Modelled Regional Expenditure

Table 24. Modelled international visitor expenditure in each State/Territory ........................ 41

Table 25. Modelled international visitor expenditure in each State/Territory by

Table 28. Modelled international visitor expenditure in each State/Territory by

iv Tourism Research Australia

Survey methodology ................................................................................................................... 46

Sample size .................................................................................................................................... 47

Data reliability .............................................................................................................................. 48

Glossary of terms .......................................................................................................................... 53

State and Territory abbreviations..............................................................................................56

About Tourism Research Australia ............................................................................................ 57

International Visitors in Australia: December Quarter 2009 v

Reason The main reasons for visitors coming to Australia were:

Return visits Of all visitors to Australia, 62% had visited before.

International Visitors in Australia: December Quarter 2009 1

Duration of stay Their average duration of stay in Australia was 26 nights.

Visiting friends and relatives (VFR) visitors

Duration of stay Their average duration of stay in Australia was 24 nights.

2 Tourism Research Australia

Duration of stay Their average duration of stay in Australia was 13 nights.

International Visitors in Australia: December Quarter 2009 3

Share Of all international visitors to Australia, 2% stated ‘employment’ as their main

Return visits Of all backpackers, 32% had visited Australia before.

Duration of stay Their average duration of stay in Australia was 77 nights.

4 Tourism Research Australia

International Visitors in Australia: December Quarter 2009 5

Year ended 31 December 2009

6 Tourism Research Australia

Visitors for year ended 31 December

Figure 3 Visitor nights in Australia by main purpose of journey

Visitor nights for year ended 31 December

Base: All visitors aged 15 years and over.

International Visitors in Australia: December Quarter 2009 7

Year ended 31 December 2008 Year ended 31 December 2009

Nights in Australia Expenditure Nights in Australia Expenditure

Main purpose of journey

Main purpose of journey

Backpackers 559 40 765 73 32 3 154 570 43 803 77 33 3 485

Total 5 167 167 845 32 11 16 306 5 175 177 128 34 11 17 146

International Visitors in Australia: December Quarter 2009 9

Quarter ended 31 December 2008 Quarter ended 31 December 2009

Nights in Australia Expenditure Nights in Australia Expenditure

Main purpose of journey

Main purpose of journey

Backpackers 143 10 146 71 33 822 156 10 270 66 29 867

Total 1 420 43 772 31 11 4 248 1 497 45 642 30 10 4 384