Professional Documents
Culture Documents
Dorset
Dorset
Dorset
- your guide
to using our
Corporate Identity
Improving the quality of life for people in Dorset, now and for the future
Our logo
Please note:
The Dorset County Council logo must not be used in any colour other than DCC
green (Pantone 342) or black. However, when we are working with a partner
organisation, it may be appropriate for our logo to appear reversed to white out
of a background colour or photograph. Please seek guidance from the
Communications or Design Units for partnership publications of this nature.
Logo sizes
Sizes are specified for stationery.
If the logo is used too small,
its quality and impact will be lost.
It should be used no smaller than:
30 mm
Use on an A5 document
35 mm
Use on an A4 document
37 mm
Use on an A3 document
40 mm
www.dorsetcc.gov.uk
Accreditation logos
Accreditation logos
Dorset County Council has
achieved Investors in People
(IIP) accreditation throughout
the organisation.The IIP logo
should appear on all our
letterheads and compliments
slips. If your department or
service has an accreditation
such as British Standards
Institute (BSI), International
Standards Organisation (ISO)
certificate or Beacon status
you may choose to add these
to your letterheads and
compliments slips.
The Communications or
Design Units can give advice
to ensure a consistent
approach.
Accreditation logos are not
to be used on business cards
as this looks too cluttered.
You may use no more than
two accreditations, plus IIP,
on any one item.
Some accreditations have a
definite shelf life and are
awarded for a specific time
period - for instance, Beacon
Council status, which is
applied for and awarded on
an annual basis.
Please ensure that all
accreditation logos are
current and relevant for
use by the County Council.
Partnership with
organisations
DORSET
Countryside
Supported by
Dorset County Council
Improving the quality of life
for people in Dorset,
now and for the future
Sponsorship and
corporate support
Supported by
Supported by logo
May only be used in DCC green,
black or reversed to white out of
background
In partnership with
In partnership with logo
May only be used in DCC green,
black or reversed to white out of
background
Advertising
Recruitment advertising
Our recruitment advertising
is the first communication
we have with potential
applicants, and a clear
corporate style is essential.
All recruitment advertising
should carry the corporate
logo.
The font used for headers
and body text should be
Avenir.
A statement to say that
Dorset County Council is an
equal opportunities employer
must always be included.
To help make the best use
of our advertising budget,
wherever possible several
posts should be advertised
together in one block with
text kept to a minimum for
each position.
Recruitment advertising
...REMEMBER...
All recruitment
advertising must be
booked and approved
by a personnel advisor.
If you are unsure of
who to contact, please
phone central
Personnel Services on
01305 224090.
General recruitment advertisement
Advertising a variety of positions within directorates. Produced in black only.
23
Advertising
Specific/special
Recruitment Advertising
In some circumstances it may
be appropriate to place an
advertisement for a specific
or special position in one
colour or in more than one
colour, using a photograph
of a Dorset scene to achieve
stand out. That distinguishes
our advertising from others.
This special approach must
be discussed with your
directorate Personnel Advisor.
Ref: ES0087
24
Signage
Signage
New signage is now white
logo and text on a DCC
green background. All new
applications for signage
should follow guidance from
The Design Unit and The
County Sign Shop at Dorset
Works Organisation (DWO).
External signs
Social Services
External signs
Social Services
Weymouth and Portland
Local Office
Opening Times
...REMEMBER...
For detailed guidance
on signage contact
The Design Unit
or the County Sign Shop
01305 228184.
27
Signage
Shared buildings
In the case of a shared
building the name of various
Dorset County Council
occupants can be shown on a
separate sign or signs below
the main corporate sign.
This is called the mini-plank
system. Each occupants name
is shown on a separate plank
avoiding the unnecessary
expense of changing the
entire sign if one occupant
moves out.
The mini-plank system can
omit the use of the logo, but
our corporate colour, DCC
green must be used.
Social Services
Weymouth and Portland Local Office
Example shows shared building mini-plank sign
School signage
All Dorset County Council
schools should carry a Dorset
County Council logo.
New school signs should also
show:
the type of school, First
School, Primary etc
the diocesan coat of arms
if a church school
County Council schools
should have this sign at the
main gate, and schools
should contact the County
Council Sign Shop for advice.
It is also possible for a school
to include the County logo
on their own school sign
within the grounds if they
wish.
Improving the quality of life for people in Dorset, now and for the future
28
Vehicle livery
Vehicle livery
Dorset County Council
vehicles are supplied factory
standard white (except for
Dorset Works Organisation
vehicles which are regulation
highway yellow). The use of
the corporate logo on vehicles
follows a consistent pattern.
In all cases (except DWO
vehicles), a Dorset County
Council vehicle must display:
the corporate logo
the title of the vehicle if it
is necessary to inform the
public of a service
the web address
any accreditation logos
specific to services
eg: the Charter Mark on
Social Services vehicles
the Dorset Lion motif used
with the web address
All vehicles will be customised
by The County Sign Shop at
DWO.
Social Services
The service name and any accreditation logo required
www.dorsetcc.gov.uk
Dorset County Council web address
...REMEMBER...
All new vehicle designs
must be referred to
The Design Unit and
approved by the Head
of Communications.
www.dorsetcc.gov.uk
Dorset County Council web address and Lion motif combination
29
Useful websites
Using our main accreditation logos
Investors in People
www.iipuk.co.uk
Beacon Council
www.idea.gov.uk/beacons
Charter Mark
www.chartermark.gov.uk
Lexcel (The Law Society)
www.lexcel.lawsociety.org.uk
Web-based communications
Web Accessibility Initiative
www.w3.org/wai
UK Online
www.ukonline.gov.uk
Alexandra plc
Telephone: 01454 416600 Fax: 01454 411100
e-mail: service@alexandra.co.uk website: www.alexandra.co.uk
Alexandra House Thornbury Bristol Avon BS35 2NT
Tower Supplies
Telephone: 01202 718000 Fax: 01202 715335
10 Yarrow Road Tower Park Poole Dorset BH12 4TS
31