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Make It Kenya - Launch
Make It Kenya - Launch
During the launch event, Mrs. Phyllis Kandie, said: Typically when
people think of a brand they think of corporations and products.
However, with the continued rise of globalisation, it is imperative
that Kenya has a nation brand that can differentiate us and tell our
story.
The Make it Kenya campaign has been designed to make us
competitive and to stand out on the global stage, but equally so it
will resonate with the Kenyan people the heart and soul of our
country. It is a new and fresh identity that will reaffirm to the world
that Kenya is a modern and vibrant country that is open and ready
for them to visit, and we call on people around the world to join us
by visiting MakeitKenya.com, she concluded.
The launch included an overview of the new nation brand campaign
and how it will be used to promote and enhance Kenyas position,
as a global leader in investment, commerce and tourism.
Attendees were also introduced to the dedicated campaign portal
MakeItKenya.com and supporting social media platforms, which
have been specifically designed as a source of rich sharable content
that will connect the world to Kenya, through peoples computers,
smart phones and digital devices.
CEO of Brand Kenya Mary Kimonye said: As the custodians of
Kenyas brand, it is our responsibility to develop and drive an
identity
that
can
balance
our
countrys
ambitions
towards
The feedback on the new Make it Kenya brand has already been
extremely positive as it supported our award for the best pavilion in
the Expo Milanos coffee cluster.