30 Essential Books for Industrial Designers

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Written by Brian Ling (Design Sojourn)

Jul 03, 2008
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As requested and suggested by a few loyal Design Sojourn readers, I have compiled what I think are the
essential books that Industrial Designers should either own or read.
Now I have one disclaimer, and that is I have intentionally left out the design yearbooks or the ever popular
coffee table picture book collections. Simply put, these books dont do much for you except provide visual
eye candy. In fact I would go as far as advising you to dump them!

The reason is that if you are looking at such books for inspiration, you will likely be recreating the same
looks in one form or another. Not only that, because it is a publication, it takes time to get printed and out
there. So by the time you are reading it, it is already outdated.
So going forward, I have divided the books into 3 categories, namely Thinking, Process and Designer Skills.
So without further adieu here is the list, in no particular order of importance, for you to enjoy!
Edited: Ive added direct links to Amazon so its easier for you to get more information. Do note its an
affiliate link that wont cost you anything more.

Thinking
1) The Design of Everyday Things by Don Norman

Not only can it be a great source of information on usability and product ergonomics, it is also a fantastic
source of learning how to be sensitive to the products user experience. If it is not a textbook or required
reading for your design school, make it so!

2) The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) by John Maeda

Celebrated former MIT Media Labs professor and now Head of the Rode Island Institute of Design, shares
his principles of design in this book. However most of it can be found in his equally beautifully simple
website: Laws of Simplicity.

3) Fab: The Coming Revolution on Your Desktopfrom Personal Computers to Personal Fabrication
by Neil Gershenfeld

Also an MIT professor, Neil spends most of his time as The Director of The Center for Bits and Atoms.
While not really about Industrial Design, Gershenfelds vision of the future in manufacturing, will change the
way we design and make things. The impact to our future of our careers is so important that I recommend
that all Industrial Designers read this book as soon as possible.

4) Designing Design Kenya Hara

Part design theory, part philosophy and part culture, Japanese designer Kenya Hara shares in this book his
thoughts and unique approach to design. A beautiful book design that is a reflection of his theories and is on
my must read list. Unfortunately, to date, I cant seem to get my hands on one as it is sold out every where,
including Amazon.

5) Universal Principles of Design by William Lidwell, Kritina Holden and Jill Butler.

This great book contains a collection of design principles that makes it an essential cheat sheet for
designers wanting to look at a design problem from different angles.

6) Cradle to Cradle: Remaking the Way We Make Things by William McDonough and Michael
Braungart.

I cant emphasis enough the importance of sustainable design and this book will get you ahead of the
majority of designers already out there. If not, it will at least encourage you to start taking baby steps in that
direction.

7) Its Not How Good You Are, Its How Good You Want to Be: The Worlds Best Selling Book by Paul
Arden

Well it might not be the self proclaimed Worlds best selling book it does have plenty of insights on how
Designers can compete in todays over saturated creative industry. It is a nice and quick read that you could
chew through in 2 train rides. However I do suggest you take twice as long and spend a few minutes in
between to digest Pauls thoughts.

8) The Lovemarks Effect: Winning in the Consumer Revolution by Kevin Roberts

There are quite a number of books about branding or how to go about it, unfortunately most of it tell the same
story. What I believe is more important is the future of branding in todays market of consumers suffering
from information overload. Personally, I prefer the second book, which describes creating the Lovemark
effect, as it has a greater gelling with Industrial Designers trying to create equally positive experiences with
their products. For more information check out the official Love Marks Website.

9) Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin.

Written in a bite size format this book, from Marketing guru Seth Godin, explores how our marketing
environment has changed with the influence of the internet. Im about half way, and looking to finish it.

10) Design (Tom Peters Essentials) by Tom Peters.

While Tom is not a designer and often seems to come across ranting to many people, this book is a neat little
design guide targeted to Business leaders or owners. While much of it might not be new to a designer, it does
give a huge insight on how to pitch your design work in a language that the business people can understand.
That itself is worth its weight in gold.

11) Journals from the Design Management Institute by DMI members.

While not technically a book, I encourage designers to channel some of their library funds into a DMI
membership so that they can get access into some of the best and latest Design Management thinking out
there. I cannot begin to articulate how much I have learned through their Journals.

12) The Creative Priority : Putting Innovation to Work in Your Business by Jerry Hirshberg

A great read for Industrial Designers and Auto fans. The Creative Priority, written by the founder of Nissan
Design International, was one of the first books I read about managing the innovation and creative process
with in an organization. I particularly found how he managed hyper-creative design professionals very
insightful and the basis of my designer management practices today.

13) Designing Interactions by Bill Moggridge.

These days Industrial Designers will find it hard press to find any product they work on that does not have an
interface. Furthermore as a result of digital technology, interaction design via either the hard keys and that of
the graphic interfaces is becoming an integral part of the design process. This book shares the work of many
designers and how they made a difference.

14) Lateral Thinking: Creativity Step by Step by Edward De Bono.

The classic and often a tough read due to the very academic language he uses. But regardless the exercises he
advices are just priceless! I just now need to get into my copy a little more!

15) What They Dont Teach You At Harvard Business School: Notes From A Street-Smart Executive
by Mark H. McCormack.

Probably one of my favorite business books, especially the part on business negotiation. No, I did not need to
go to business school with this book and neither should you. Check this book out, if you have problems
convincing management why they should go with your design.

16) The 48 Laws of Power by Robert Greene.

This book is good in a scary way, especially in a corporate environment where you need to get things done. It
can be applied for good or bad, but I leave that decision to you. If it is too big, you can get the concise
edition, which focuses more on the Laws rather than the historical context they were derived from.

17) The Art of Innovation: Lessons in Creativity from IDEO, Americas Leading Design Firm by Tom
Kelley.

I have to admit that while this book does sometimes comes across as a sales pitch, the depth of coverage of
IDEOs culture and design process can be a great source of learning. Also some designers might not find any
of the information to be groundbreaking as it is targeted to buyers of design, but it does hammer home that
these processes are what makes IDEO one of the worlds best design consultancies.

Process
18) Design Secrets: Products 1 and 2: 50 Real-Life Product Design Projects Uncovered by Lynn Haller
and Cheryl Dangel Cullen, and edited by Industrial Designers Society of America.

A great resource that shows you how products are developed from a sketch idea all the way to the final
product, however there seems to be a little more emphasis on the Industrial Design phases and how they
turned an idea in to a final product, rather than the down stream development work.

19) Process: 50 Product Designs from Concept to Manufacture by Jennifer Hudson.

A fantastic resource and in my opinion another must buy. Unlike Design Secrets which focus on the
creation process, this book is all about getting to the finishing line, something many design stories miss out. I
find that innovation and inspiration can be found in every aspect of the product development process, this
book shows you how these 50 products found theirs during the manufacturing stage.

20) Manufacturing Processes for Design Professionals by Rob Thompson.

Suitably inspired by the last book? Well this book gets you into more detail. By the clever use of pictures,
technical illustrations and descriptions, design opportunities and considerations, over seventy manufacturing
processes are explained. This book intends to give designers a greater understanding of what actually happens
during a manufacturing process.

21) Biomimicry: Innovation Inspired by Nature by Janine M. Benyus

What better way to get sustainable design into the core of your product, be getting your design inspired by
nature, and making sure it is also is able to replenish itself. For more details on Biomimicry, check out our
extensive article on this revolutionary design process.

22) Product Design and Development by Karl T. Ulrich and Steven D. Eppinger.

Now into its 4th edition, this is one of the few supplemental books that I bought that focused on Industrial
Design as part of a bigger process. This is something that you dont get to see much of at design school even
the more multi-disciplinary focused ones. The tendency at school is to focus on the design and creation
process, and this books coverage of the entire product development process plugs in a lot of the gaps. While
a little textbook-ish at times, it still is a great reference guide for designers finding that they have to wear
many hats.

23) Managing the Design Factory by Donald G. Reinertsen.

Do you need more good stuff on product and project management? Take a look at this books collection of
successful of design process models. This is on my books to read, and will get to it as soon as I finish my
other 5 that Im juggling!

Designer Skills
24) Presentation Techniques by Dick Powell.

Yep, its that Dick Powell. I believe this became an instant classic as it was probably the first of its kind in the
sketching or presentation category. This all-rounder book covers all presentation techniques in general
starting from sketch, to marker rendering, and finally to the presentation boards. I actually got a chance to
speak to Dick about his iconic book, and after his long groan, he told me that every Industrial Designers he
has met has read it. You should too.

25) Creative Marker Techniques: In Combination With Mixed Media by Yoshiharu Shimizu

While Dick Powells book is an all rounder, this book specifically focuses on marker rendering and
illustration techniques. If I recall, it also brings into the equation techniques using computer programs. The
reality is rendering in Photoshop or Illustrator is no different from old schools markers.

26) Sketching: Drawing Techniques for Product Designers by Koos Eissen and Roselien Steur.

This book houses a great collection of sketching and drawings contributed by Industrial Design professionals
from all over the world. Not only that, there is a great collection of drawing tutorials like varying the line
widths, vanishing points, and shading etc. at the beginning of the book.
If you are interested in more recommendations for sketching books, check out our earlier post that covered
Good books on Design Sketching.

27) Architecture: Form, Space, & Order by Francis D. K. Ching.

Something slightly off the beaten track, but I think also equally important. Already into the third edition,
Francis Chings beautifully hand lettered book for his Architecture students, remains one of the best examples
of teaching the principles of design. My first edition copy, completely yellow with age, is one of my all time
favorite books. I got it as a gift from my parents when I told them that I wanted to be an Architect when I
grew up.

28) Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships by Gail
Greet Hannah.

A must buy for all Industrial Designers as it is the reproduction of Rowenas Form theory class at the Pratt
institute of design, which I actually got accepted to but never went. (Long story that one) Basically it teaches
designers how to be sensitive to the manipulation and control of forms so that they can solve complex design
problems.

29) Basic Visual Concepts And Principles For Artists, Architects And Designers by Charles
Wallschlaeger and Cynthia Busic-Snyder.

This fantastic resource that covers Visual principles in general and a great reference guide for all designers.

30) Digital Lighting and Rendering (2nd Edition) by Jeremy Birn.

This is probably one of the best books on Lightning and Rendering I have read as it does not focus on any
program in general but instead on fundamental techniques of lightning. With techniques similar to what
photographers or movie makers use, you will never have to wonder why your CAD rendering looks so odd.
I hope you enjoy this list as much as I did compiling it! Im sure some of my suggestions would be familiar to
you, but I hope you would have uncovered some gems here as well. Also if I have missed out any of your
favorites books, please do not hesitate to let me know what they are by leaving a comment?

If it suits your fancy please do Digg, Stumble and share? Thanks in advance!

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Comments
68 Comments
Nico
Jul 03, 08 11:46 am
Thanks a lot! Great reference.
Melbid
Jul 03, 08 12:00 pm
The best list of books a Designer should read/own I have seen in a long time. The only addition I can think of
off the top of my head would would be adaptive paths new book subject to change.

cat
Jul 03, 08 5:33 pm
Excellent list! Thanks DT.
DT
Jul 03, 08 6:34 pm
Hi All,
Wow this amazing, it is my first Article that has had so many replies so quickly!
Thanks for taking the time to leave your comments as well as sharing your book suggestions.
Jim Rait
Jul 03, 08 8:31 pm
Good list I would add two books that, I think, make design ventures fit into the world of commerce a little
more easily
The Professional Services Firm 50 by Tom Peters and Sketching User Experiences by Bill Buxton. Just dont
ask which two to leave out! ok 25 and 26! Why those? Because skills should be learned at the side of a
master.. competences stemming from points of view need to be reflected on as we read.. or?
David Airey
Jul 03, 08 9:48 pm
Hi DT,
These books are great for so many more people than just industrial designers.
I particularly enjoy the late Paul Ardens Its not how good you are. Its how good you want to be. A superb
read.
Niels
Jul 04, 08 5:11 am
Nice collection. I read a few of them and they definitely need to be here. What about the inmates are running
the asylum.. of Alan Cooper?
larry Rosenthal
Jul 04, 08 9:07 am

good to see Rowena there more lessons in that book then youd know for design as craft.
and anyone interested in real design history and information design should search hard for JAY DOBLINS
Information Design i think by IIT press from around 1985 or so.
a simple book with simple illustrations that outlined and pegged every web announced interactive whatever
from whomever of today;)
its not even a blip on Google which shows you the inherent problem with information design,design, and its
execution today by most. i just tried to find it or a link to a mention of it.. nothing.
well, at least within the first page of google- clemont mok is cited, offering his influence by Doblin.
the book- his work- should not be forgotten or replaced by the fad of google-info design.
c3
Vallabh Narola
Jul 04, 08 1:40 pm
Excellent Books. These books sharpen Designerss imagination skills. Thanks a lot !
Jim Rait
Jul 04, 08 4:58 pm
We should take key chapters from each and assemble into an ensemble book as OReilly does with his! Then
we could stop our booksheleves collapsing!
David
Jul 05, 08 10:06 pm
I have read 2 of those books, own one and I think im gonna go to the library near me and the rest =] Thanks
DT
DT
Jul 08, 08 2:27 pm
Hi all, and thanks for the great feedback! I will do my best to answer each in kind.
@Jim Rait, yes Toms PSF 50 is a good one, and I have heard of Bill Buxtons Sketching User experience as
well. The PSF 50 can be downloaded at Tom Peters website as a PDF. On working with a master, that is
ideal, but unfortunately many of us cant so perhaps this book could be a distant replacement? Also that idea
of pulling it all into one book is great, perhaps this looks like a ID community book coming together?

@David Airey: YES! That is a great book, we have recently covered it here as Design Sojourn as well. This
will be one of my soon to buy books as well. Not to mention the gorgeous pictures!
@Niels: Thanks for the suggestion! It looks fun as books off the beaten track interests me. They are a source
of a lot of my inspiration.
@larry Rosenthal: Thanks for this great suggestion. Im sure there are many other classics such as Doblins
work that dont get cataloged.
@Vallabh Narola: Thanks for your kind feedback and please keep in touch.
@David: Best of luck and do let me know if you uncover any other good books?
Creative roundup 08 July 2008 | David Airey :: Graphic and Logo Designer
Jul 08, 08 6:50 pm
[] of Design Sojourn, recommends 30 essential books for industrial designers. Some excellent choices in
there. I have divided the books into 3 categories Thinking, []
Matt
Jul 09, 08 8:28 pm
Dont forget Thoughts on Interaction Design, with a free pdf, at
http://thoughtsoninteraction.com/contents.php
masha
Jul 11, 08 5:36 pm
and what about Papanek Design for the Real World ??
Lucas
Jul 14, 08 7:06 am
Good one Matt. I agree, this is an essential collection and a gateway to many other great industrial design
books out there and more to come.
DT
Jul 14, 08 5:43 pm
@Matt Thanks for the link, I will check it out!
@Masha and @Lucas, thanks for your comments and please keep in touch!

links for 2008-07-14 thedysh

Jul 14, 08 8:30 pm
[] Design Sojourn | Strategic Industrial Design Blog
Jesse
Jul 15, 08 12:06 pm
thirty three:
The Substance of Style: How the Rise of Aesthetic Value is Remaking Commerce, Culture, and
Consciousness by Virginia Postrel.
Dise
Jul 15, 08 8:35 pm
[] en cuenta. Muestra de lo que se puede encontrar en las estanter
Rini
Jul 19, 08 12:28 am
Wow. I hope, I have all.
Great reference. Thanks
De Web Times
Jul 21, 08 11:49 am
Hi, this is a excellent list for reference.Have already read some, but the rest will really help a lot. Thanks
again.
Martin Owen
Jul 22, 08 5:08 pm
Pirsigs Zen and the art of motorcycle maintenance is important of help you think of quality and what it
means.
Marquez Los cientos annos de soler (one hundred years of solitude)- because the ways products are
consumed is not always the way you think they will be consumed. The way Macondo develops and the ways
some technologies are greeted (telecopes, ice making, light, cinema) are not what the designer may expect.
Yes they are novels but the fictive mind has much to teach us too!

Great list and it needs Papenek

Books on Industrial Design and resources Creative{}s Crossing
Jul 28, 08 4:00 pm
[] on Industrial Design and resources 28 07 2008 suggestions from design []
cybrpnk
Jul 30, 08 1:22 pm
saw the Rob Thompson manufacturing processes book in kinokuniya the other daydefinitely have to pick
one upordered itcause they only had the shelf copy:(
other than thatill be needing to save up a lot more to afford all these booksarghneed more design
books
DT
Jul 30, 08 2:30 pm
Hey cybrpnk, thanks for stopping by, if in doubt the library is also a good place. Just photocopy the stuff or
pages you might need.
30 Essential Books for Industrial Designers Moondoloco
Aug 10, 08 9:41 pm
[] Essential Books for Industrial Designers 10Aug08 Click for the list Filed under: Design, Literature, Tips
[]
Andrew Durham
Aug 11, 08 5:45 pm
Buckminster Fuller.
Sara Nordmann
Oct 20, 08 5:21 am
I also love Designers are Wankers.
Product Design

Oct 20, 08 10:19 pm

What a superb list! Thank you so much for this. I already have several of these books but there were a few on
the list which I hadnt heard of. Ive read a few reviews on these and they sound excellent, Ive ordered them
and have high hopes!
Del.icio.us op 27 oktober 2008 | Michel Vuijlstekes weblog
Oct 28, 08 5:02 am
[] Design Sojourn | Strategic Industrial Design Blog
Del.icio.us op 28 oktober 2008 | Michel Vuijlstekes weblog
Oct 29, 08 5:01 am
[] Design Sojourn | Strategic Industrial Design Blog
DT
Oct 29, 08 9:33 pm
@Andrew One of my favorites as well!
@Sara I hope we are all not that bad! Im looking for this book as well.
PieterC
Nov 27, 08 3:16 pm
I would like to add Made to stick by Dan Chip: why some ideas survive and other dies.
Another really good book to see how industrial design works is Monkey Business (about how they created
the brand Kipling) dont know if its available in English.
DT
Dec 19, 08 11:19 pm
Hi PieterC,
Thanks for your recommendation! Because of it I was browsing Made to stick the other day!
25 fantastic design articles from 2008 | David Airey
Dec 27, 08 7:03 am

[] 30 essential books for industrial designers I have always seen books as a window to someones
personality, and for me this post was not only a reflection of my multi-disciplinary and varied interests, but a
way that I could share a little about myself with my readers. []
The Ultimate Web Developer
Dec 29, 08 11:54 pm
[] 30 Essential Books For Industrial DesignersSome useful books for web-developers are in the list as well.
[]
Bookmarks about Books
Jan 02, 09 5:15 pm
[] bookmarked by 6 members originally found by peety on 2008-12-06 30 Essential Books for Industrial
Designers http://www.designsojourn.com/30-essential-books-for-industrial-designers/ bookmarked by 1
[]
Dine. Travel. Design. Blog Archive inspiration search: sites, blogs, and links
Feb 17, 09 11:08 pm
[] 30 books from DesignSojourn []
30 Essential Books for Industrial Designers 1 Design Per Day
Feb 22, 09 6:03 am
[] 30 Essential Books for Industrial Designers By 1designperday like to be an industrial design pro?
Jen Castors
Mar 04, 09 7:14 pm
An amazing list of absolute classics.
alan manley
Mar 21, 09 1:34 pm
Great list, i own some of these and wish i had the rest! I would also like to include for the first time audience
to Product Design; Toothpicks and Logos by John Heskett. Brilliant book, the reason i got into design.

alan manley
Mar 21, 09 1:37 pm
and i agree with Sara Nordman; Designers are Wankers is a great book and also should be somewhere in
and around this list. And a great title for a book!
Shashikant Tewary
Mar 25, 09 12:50 pm
It is a power pack 30!
mike sch.
Jun 02, 09 5:09 pm
Great list thx for sharing!
shruti kale
Jun 12, 09 3:32 pm
Hey great help!!!
Thanks a lot
smow Blog Blog Archive (smow)offline: designer bookkeeping
Jun 13, 09 12:06 am
[] recommending their chums books, but first design observer portrayed their reading tips and then design
sojourn brought out their 30 Essential Books for Industrial []
(smow)offline: designer bookkeeping smowblog in english
Jun 17, 09 1:17 am
[] recommending their chums books, but first design observer portrayed their reading tips and then design
sojourn brought out their 30 Essential Books for Industrial []
Peter Wooding
Jun 18, 09 10:14 am
Juicy food for thought and.debate. Looks like a great list.

day 22 summer reading this gun is for hire

Jun 20, 09 9:47 pm
[] June 21, 2009 30 essential books for industrial designers []
smow Blog Blog Archive Smow offline: Designer
Jun 22, 09 9:35 pm
[] die ihre Lieblings-Schm
IDSA Kansas City RESOURCES: Essential Design Books
Jul 17, 09 4:37 am
[] Design Sojourn posted a really great list of book recommendations for Industrial Designers. It has a
diverse selection of topics ranging from theory to execution. Subscribe to comments Comment | Trackback |
Post Tags: []
rinitis
Nov 22, 09 4:36 am
excellent list, very useful. I have n21 Biomimicry: Innovation Inspired by Nature by Janine M. Benyus,
but it didnt like me a lot. Ill try with other of this list
thanks
Component Joe
Apr 06, 10 4:19 pm
Fantastic list! Agree on the Paul Arden title you will need some time to digest his words between chapters!
designmun1 Blog Archive 30 Lbros esenciales en el diseo industrial
Jun 02, 10 4:10 pm
[] Ms informacin en designsojourn. []
30 Essential Books for Industrial Designers CHARLES PERRETTI
Jul 18, 10 4:50 pm
[] designsojourn.com/30-essential-books-for-industrial-designers []

Anny
Jul 25, 10 9:19 am
Thank you very much for the contribution, many of these books I must confess I did not recognize.
Above all I love being able to see the list of books by John Maeda and Neil Gershenfeld within essential!!!
Basic Guidelines to Product Sketching Web Burning Blog
Nov 12, 10 8:07 am
[] 30 Essential Books for Industrial Designers []
Serggio B
Jan 25, 11 6:49 am
Well, what schould I say
Great job done
Thanks in name of all designers for this
library of essency in design ideas in one place.
Serggio B
Vikash Kumar
Mar 03, 11 4:50 pm
Hey it was really a nice collection.
Thanks for sharing with us.
chaitanya
Mar 17, 11 4:37 am
another very important design-section from your side, this will help us a lot.!!!
..thank you so much for sharing this :)
Good Books on Design Sketching (Updated March 2011) | Design Sojourn
Apr 05, 11 11:10 pm
[] For more great books on design, check out our awesome article: 30 Essential Books for Industrial
Designers. []

Patricio
May 09, 11 10:39 pm
I do always read every list of reccommended titles for design students / designers.
Im glad to see that our school of design library has every single book listed here. (and more)
keep up the good work.
Jashan
Oct 01, 11 11:12 pm
Hey DT!
Im doing architecture(B.Arch) currently but i my heart is more into industrial design. I try to educate myself
from where ever possibleSo is there an additional degree required for Industrial design? Im like being
Autodidact!
Thanks, Jashan
Bhaven Chauhan
Jul 18, 12 11:54 pm
Hi
I read this article when it was first published I definitely agree that Manufacturing Processes for Design
Professionals is one of the best ID books, but I feel like now it would be considered quite behind, as there
have been quite a few advances in materials and manufacturing techniques since then. Youve updated your
section on books for design sketching is it possible for you to do the same for this or recommend the
latest book on manufacturing/materials/processes thats just as good?
Thanks,
Bhaven
The 30 Most Important Books for Product Designers | ArtisanArt
Jun 25, 13 9:39 pm
[] eyes open to ideas, rather than literal pieces of design. And that makes Design Sojourns list of the 30
most important books for industrial designers particularly useful. That link has short descriptions of each
book on the list, from Kenya []
Ahmad Ali
Jul 01, 13 6:14 am

Well a great list. I want to start learning sketching, sketching of inventors or engineers kind of thing. Is there
any tutorial based book that you may recommend ?
Basic Guidelines to Product Sketching
Mar 06, 15 6:22 pm
[] 30 Essential Books for Industrial Designers []

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