Channel Research and Evaluation:

BBC Three:
Our chosen channel to air our documentary is BBC Three. This channel has
a target audience of 16 to 34 year olds; within this is the target audience
for our documentary 16-24 year olds. The channels purpose is to
provide innovative content to a younger audience than mass audience
channel BBC One. Its programmes focus on new talent and new
technologies.
The BBC uses this channel to air highly acclaimed documentaries that
reflect the youths experiences of the world. Due to our documentary
being about how social networking affects your everyday life, we think
that our documentary would fit in with what else is being shown. The
idea of our documentary is to show the youth how their social networking
habits are affecting their life for the better or the worse.
The services documentary output should reflect life in the UK in
a way that engages younger audiences. BBC Three should not
shy away from causing debate and controversy, within the
framework of impartiality, accuracy and independence. BBC
Trust.
Within the BBC Threes broadcasting schedule is mixed and includes
hourly news bulletins, current affairs, drama, entertainment and a range
of factual, knowledge-building programmes including business, religion
and ethics, and coverage of international issues. There are also
docudramas and docu-soaps aired. It also has commissioned a number of
notable single one-off documentaries. Programmes aired on this channel
should be original, innovative and engaging this is what we are aiming
for our documentary.
The BBC is a Free to Air service. This means that the public do not have
to pay to view these channels. This is ideal for our target audience as we
are aiming to attract 16-24 year olds from a working class background,
they may not have channels such as Sky or Virgin.