The Martian:

Trailer: https://www.youtube.com/watch?v=mxy5-2nuP7g
The film poster shows a close up shot of Matt Damon, the purpose of this is that the
audience are able to see his facial expression and due to close up shot, it looks as if the
character of Matt Damon is making eye contact. The effect of this is that it would catch the
audiences attention and draw them into viewing the poster. The film poster unlike the
magazine cover tells the audience for the release date and information about the main
Terminator
producers
and Genisys:
distributors of the film at the bottom in faint white writing. The purpose of
this is to not draw attention away from the main image and the tagline, however the noun
Trailer: https://www.youtube.com/watch?v=rGSxss7gWak
October is in bold because it is an important piece of information that is crucial to get
across
in theatrical
Theand
titlethe
of the
magazine
cover
background
cover
The main
image offilm
theposters.
film poster
magazine
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are and
boththe
of the
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the
title in
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hasimages
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highlights
the focus
of the magazine
of film
the film.
Although
both
are of effect.
the same
it is shown
in different
ways.
issue
to
be
on
sci-fi
films.
For example the image in the Magazine cover shows a close up shot of the shiny,
metallic robot. This is a famous iconography of the sci-fi genre but also the robot and
The poster focuses on the character that Matt Damon is portraying and emphasises
especially the red eyes are almost like a trademark of the terminator franchise. Due to
narrative/plot line that the audience would have seen in the film trailer. The film title is in
the close up in both the magazine and the poster it catches the audiences attention
the same layout, this allows the audience to make a clear link between the titles presented
and possibly terrify them. This makes the audience understand that the films
in the different Medias. Alongside the similarities there are slight differences in the style,
antagonist must be the character in the main image, as well as this it hints at the
size and colour. The style in the magazine is similar to the film poster, however the film
possible sci-fi narrative of robot invasion and development of technology etc. This
title presented in the magazine has some spaces between the lines. The effect of this is
narrative is suggested through the trailer and attracts the target audience would be
that it provides the film title with more of a sci-fi feel where as in the film poster its more
interested in the films exploration of these issues. The trailer also builds excitement
simple and plain and smaller than the text above it. The facial expression is different in the
and a spectacle for what is to be expected in the film. However one of the main
magazine cover compared to the trailer and the poster. The facial expression in the
differences between image in the magazine and poster is that in the poster the robot is
magazine cover shows more the actor Matt Damon than the trailer and the poster.
shiny and new whilst in the film poster, it looks as if its been destroyed and in the
process
being demolished
into ashes.
The image
in thescheme
poster attracts
audience
The
colourofscheme
is orange, black,
and white.
This colour
is seen the
in the
film
due to
thethe
action
being
displayed,
this it looks
like the
robot
is smiling
and
poster
and
trailer.
These
colours as
arewell
eyeas
catching
and make
the
audience
relate
the
seems
very
evil.
It
provides
an
unsettling
feeling
and
builds
tension
in
the
audience.
The
poster and magazine to the trailer. The magazine features names of other sci-fi sub-genre
titlesuch
Terminator
in theMockingjay
film poster part
is the
as the title
in the Unlike
trailer.the
Thefilm
films
as Star wars,
2, same
Spider-man
and shown
many more.
purpose
this is that
it allows
the is
audience
to make
with thewhilst
trailerthe
and
poster
the of
purpose
of the
magazine
to use the
film toconnections
sell the magazine,
job of
poster
and know
it isisthe
promotion
the film.
In addition
theimages
title inand
the the
filmlayout
the
film poster
andthat
trailer
to sell
the film.for
Which
means
that main
is in metallic
and is according
contrastedtowith
the
black background.
of
ofposter
the magazine
mighteffects
be different
their
purpose.
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thepurpose
main image
that it makes
stand of
outMatt
andDamon,
the audience
aremain
ablefocus
to easily
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In
inthis
the is
magazine
coverthe
is atitle
mid-shot
and the
is not
onit.
the
addition of
theMatt
metallic
effect
a common
sci-fiisconvention,
moreover
relates to
thethe
character
Damon
but is
the
actor himself
used to promote
the it
magazine
and
robotic
hi-tech
of the narrative.
Unlike
this,to
inassociate
the magazine
the to
title
is written
film.
As aand
result
of thefeel
mid-shot
the viewers
are able
the film
sci-fi
genre
in white
and contrasted
withlighting.
the black,
which
makes
title stand
out. However
due
to location,
costume and
The
trailer
has athe
different
and more
serious
another purpose
of this
font, and
colour
is to match
andposter
black
atmosphere
and tone
to itstyle,
compared
to the
magazine
cover.the
Thegreen,
trailerwhite
and film
coloura scheme
of the
magazine.
TheDamon,
tag linewhilst
resetthe
your
future suggests
the anarrative
shows
vulnerable
character
of Matt
magazine
cover shows
confident
demonstrated
in theThe
filmmain
trailer
about time
travelling.
This
another Medias
common
and
heroic character.
similarities
seen
between
theisdifferent
is sci-fi
the titles
genre narrative that would attract sci-fi film fans. In all three Medias the tone is quite
dark, however in the trailer there is more action suggested and more of the narrative is

Ex_Machina
Trailer: https://youtu.be/sNExF5WYMaA
The film poster shows a close up on the main character of the film. The purpose of the
close up shot is to focus on the sci-fi costume the main actor has and also on the CGI
used on the neck part of the character that looks human in the face. At first sight this
would catch the audiences attention due to the unique combination of the human
face and the robot mechanical part. The effect of this is that it intrigues that audience
and makes them want to find out more through either watching the trailer or reading a
synopsis. Therefore implying an enigmatic code to the poster. As well as this the
poster includes the same graphics in the title of the film, which is also seen in the film
trailer. This title looks like computer typography, like the font type used when
programming a machine in a computer. This relates to the narrative that is presented
in the film trailer. However the title in the magazine is a bit different, the font style
looks similar to the font used in The Martian title for the same magazine. The font is
simple but due to the colours and angular shape of the title it gives the title a sci-fi
feel to the magazine cover. The colour scheme in the magazine cover is purple, white

Star Wars: The Force Awakens

https://www.youtube.com/watch?v=OMOVFvcNfvE
Overall, the use of these differentTrailer:
Medias
makes the marketing campaign for the film more effective and elaborate. By
doing this it makes the film widespread
reaches/attracts
theofaudience
in different
waysdate.
on multiple
levels.ofGenerally
The filmand
poster
shows the title
the film and
the release
The purpose
this is to
the film posters and magazine focus
on
the
characters,
whilst
the
film
trailer
focuses
on
the
plot.
The
main
links
inform the audience and promote the new film. One reason why there might
notbetween
be
the different Medias is the colourimages
scheme,
the
mention
of
the
film
title
and
the
pictures
of
main
characters
in
the
film.
of the characters could be because the film is such an iconic sci-fi film that the
Whilst there are differences due to
the different
purposes
thebemedias,
still
be ablethe
to see
reputation
and the
posterof
will
able to audiences
market thewould
film. In
addition
title clear
style links
and
between the medias.
colour and font is very well known and has been used throughout the Star wars movie
franchise. The space background and the title link together to suggest the genre of the
film and the yellow and white colours of the text contrast each other well to make the
title stand out. The title in the magazine is not in the centre; the main focus of the two
magazine covers is the main image of the antagonist that the film trailer focuses on. It
seems that the trend in magazine covers is to show the antagonist of the sci-fi films,
this maybe because the villains are much more intriguing. In addition the light saver is a
famous iconography of the Star wars franchise and in the magazine cover attracts the
audiences attention to the bright light. The tone and mood of the magazine cover and