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FOE - Promotion of A Venture - Unit-2
FOE - Promotion of A Venture - Unit-2
Q4. Definition of techno Competitive environment which influence the development of entrepreneurship?
Technological Environment means the development in the field of technology which affects
business by new inventions of productions and other improvements in techniques to
perform
the
business
work.
According to J.K Galbraith -: Technology is a systematic application of scientific or other
organized knowledge to practical tasks. After Independence, India had basic problems like
poverty , unemployment and development of India . Indian Govt. has taken many
following steps for technological development.
Businesses have been at the forefront of technology for ages. Whatever can speed production will
draw in more business. As computers emerged in the 20th century, they promised a new age of
information technology. But in order to reap the benefits, businesses needed to adapt and change
their infrastructure [source: McKinney]. For example, American Airlines started using a
computerized flight booking system, and Bank of America took on an automated check-processing
system.
Means the immediate competitive factors in which an organization conducts its activities.
Michael Porters Five forces of competitive positions analysis is a framework for assessing and
evaluating the competitive strength and position of an organization. Existence of market
bottlenecks, degree of responsiveness of demand to change in price and other external factors
promote the entrepreneur to study the competitive situation with reference to the chosen
market.
1. Rivalry among existing competitors-: Organizations in an industry are affected by the
number of competitors and capability of the competitors. Competitive strategies of an
organization make use of techniques like rigorous promotion of products, providing good
customer service, reducing the price of the product etc. When the fixed costs are high the
rivalry among the firms increases because of economies of scale.
2. Threat of new entrants-: Second force that creates competition is new Firms entering
the industry. Threat of new entry depends on the entry and exit barriers. When entry and
exit barriers are low, the firms easily enter and exit the industry, the profit is low and vice
versa. Government controls entry of new firms with policies and laws.
3. Threat of Substitutes-: Substitutes means the products of other firms. Threat of
substitutes means the threat when the demand for product of firm gets affected because
the price of the substitute product of other firm gets changed. Price of substitute
commodities impact on business & as well as decision of a entrepreneur .
4. Bargaining power of buyers-: Powerful buyers are able to force the industry to reduce
the prices of the products. The smaller the number of buyers the greater is the bargaining
power of the buyers. The greater the size of the order; greater is the bargaining power of
the buyers. The entrepreneur tries to get the advantages Cost of switching.
5. Bargaining Power of suppliers-: When suppliers have bargaining power, they sell their
products at higher prices and exercise power on the firm. When supplier demands for more
share in profits, the profits of the firm get reduced. If the product supplied has unique
features and has no substitutes, supplier is powerful; he can demand more price.
Competitive Strategies adopted by entrepreneur are -:
1. Cost Leadership Strategy - : The entrepreneur focuses on Goods are produced for broad customer base. Strict
attention always is given to product controls and budgets. More importance is given on improving the productivity.
Tries to understand the need of the specific market of consumers and creates a product that will attract the
customers.
2. Differentiation Strategy-: It is adopted to offer products which are unique. The organization makes effort to
create brand loyalty. This strategy gives organization advantage over its competitors. Its helps company to offers
products that create value to customers.
3. Low-Cost Focus Strategy-: Similar to Cost Leadership Strategy except that it focuses on niche market. Product is
not marketed to the entire market but to a particular segment of consumers.The focus is to provide goods at lower
rate to that particular segment.
4. Differential Focus Strategy-: It Also focuses on a particular segment of consumers like the low-cost strategy.
The product is marketed as being unique in some way, to a particular segment.. In this strategy, the organization
offers something unique to the customers in the niche market.
3. Business Organization -: There are many forms of legal structure you may choose for
your business. The most common structures are Sole Proprietorships, General and Limited
Partnerships, C and S Corporations and Limited Liability Companies. Each legal structure
offers organizational options which are appropriate for different personal situations and
which affect tax and liability issues. We suggest you research each legal structure
thoroughly and consult a tax accountant and/or attorney prior to making your decision.
4. Fictitious Business Name -; Businesses that use a name other than the owner's must
register the fictitious name with the county as required by the Trade Name Registration Act.
[Check with your local government offices] This does not apply to corporations doing
business under their corporate name or to those practicing any profession under a
partnership name.
5. Protecting Your Idea -: If applicable to your business, you may want to apply for
trademarks, patents and your copyrights.
6. Trademarks -: Trademarks are names or symbols used in any commerce that is subject to
regulation by state government or the U.S. Congress. Trademarks and service marks may
be registered in a state for a term of ten years. For more information about Applications for
Registration of Trademark or Service Mark .
7. Copyrights-: Copyrights protect the thoughts and ideas of authors, composers and artists.
A copyright prevents illegal copying of written matter, works of art or computer programs.
In order to ensure copyright protection, the copyright owner should always include notices
on all copies of the work.
8. Business Insurance-: Like home insurance, business insurance protects the contents of
your business against fire, theft and other losses. Many small businesses must protect
themselves from lawsuits and other situations for which they might be deemed liable. All
businesses should research the advisability of appropriate liability insurance. Contact your
insurance agent or broker.
9. Sales Tax Number-: In your state there is a percent sales and use tax which applies to the
retail purchase, retail site, rental, storage, use or consumption of tangible personal
property and certain services. In other words, sales tax must be collected on just about
every tangible item sold. A sales tax number is required for each business before opening.
The number, plus instructions for collection, reporting and remitting the money to the state
on a monthly basis.
10. Employees-: All businesses with employees are required to comply with state and
federal regulations regarding the protection of employees. For information on state labor