Blood In My Eye Digipack analysis

The title of the album itself is less prominent

as its the artists image and how he is
presented that is the key for the album to be a
success. The digipack is designed for an
audience to see what the artist looks like
first, and then they can look for the album
name. The lettering of the albums name
appears as if it has been spray painted on,
another connotation of gang life and violence.
In many gang cultures, spray paint is used to
mark someones territory. It could be that Ja
Rule is trying to make his mark on hip hop as
a genre. The black lettering creates a sinister
feel to the album. Capitals are only used for
JA RULE to express the artists importance.
The album is in lower case

Tattoos can be visibly seen on the

artists body. Any form of bodily art is
a typical convention that wee see in
hip hop videos as they reveal an
artists background of crime. This is
therefore appropriate to have this
clearly seen on Ja Rules body

The broken chain on Ja Rules foot

symbolises his breaking away from
prison and portrays the artists
destructive nature. The chain is
significantly small in comparison to
the artist himself showing that he is
unstoppable.

Ja Rule is not making any kind of direct

mode of address with the audience.
Because he is looking away, this shows
his diversion from other mainstream
artists as direct mode of address is
commonly used. There is no emotion in
his face adding to his physical profile

The artist is shown to be wearing baggy blue

trousers and workman boots, a typical clothing
convention seen in hip hop music videos. The
boots he is wearing is symbolic of manhood as
they are commonly worn by builders. This
represents the artist as being physically strong
and that he shows no emotion or fear

The creator of the digipack has made the artist

appear very threatening through the use of
cartoon to exaggerate his muscles and height to
express Ja Rules dominance and authority. The
fact that the artist is in the centre of the cover and
the way he is shown to be a giant suggests that
he is larger than life. Artists of hip hop and rap use
imagery on their album covers to portray them as
being better than everyone else, whether it be
glamorising violence, wealth, power etc.

Ja rule being in the middle of cover helps create

a divide between the prison on the right and his
hometown on the left. This is effective as it shows
two sides of the artists personality. Prison is used
as a forefront in many rap songs as culturally, jail
is seen as an accomplishment by rappers. Due to
Ja Rules appearance, he is towering over the
prison and this highlights how powerful he is.

Parental advisory is shown to warn parents and

children that the lyrics within this album are
explicit. Parental guidance logos also reinstate
how violent some gangster rap can be and this is
effective in making Ja Rule appear ruthless and
someone to be feared